ARTIST: Scotty MCCreerY
ALBUM:See You Tonight
LABEL: Mercury Nashville/19/ Interscope
RELEASE DATE: OCt. 15
MANAGEMENT:Blue Crew Productions
PRODUCERS:Frank Rogers, Mark Bright
PUBLISHING: Dagum Publishing (BMI)
BOOKING AGENT:Blake McDaniel, Creative Artists Agency
CHART HISTORY:ClearAs Day (2011), No.1 Billboard BOYS NOIZE 200, Top Country Albums, DJ/producer Boys Noize 1.2 million; Christmas With (realnameAlex Ridha) heads Scotty McCreery(2012), No. out on a world tour this fall, 2 Top Country Albums, No.4 featuring selectappearances Billboard 200,350,000 with his Skrillex-teaming side project Dog Blood and TwirrER:@ScottyMcCreery booked bynew agent Lee Anderson of AM Only.
COUNTRY Routing: Anderson hoped to curate a list of smaller, inti- mate and "cool" spots. "The big dance festivalsare great experiences, but sonically the artists kind of blend together," Learning hesays."Our strategywas to come in, strip it down, hit venueslike Beta in Denver [Oct.17], Output in Brooklyn Experience [Oct. 22, 24] and Grand Cen- tral in Miami [Oct. 31], mixed Scotty McCreery's sound and with festivals, where it's really going to pop-like Voodoo reachmaturesonthird album in New Orleans [Nov. 1] and Freak Night in Seattle [Oct. while 'Idol' champpursues 26]." Boys Noize will also play In the City in Johannesburg college degree (Oct. 4), Olympia in Montreal (Oct. 25), Fabric in London By Gail Mitchell (Nov.15) and such Australian citiesasSydney (Stereosonic, Nov. 30), Perth (Dec.1), Mel- bourne (Dec. 7) and Brisbane And that includedco-writing fivesongs, among "There wasn'talot of timetoroll out the first album," (Dec. 8). them the title -track lead single. "I've been writing Jenningssays."He didn't have much ofanimage oth- Audience: Anderson wanted Avid baseball fan Scotty McCreery standsonthe since Iwas akid," McCreerysays,"so Iwasgladtobe erthan TVexposure,and thesongs were abit rushed. to give back to fans, rather mound for hisowndouble-header. In additiontohit- ableto go toNashville and writeon songsthatwere Youcanattribute the slower growth of this single to than just maximize profit. ting the promotional and touring circuits fornew stu- worthy enoughtomake the album." the chart struggles from before. But thissongisso "You look at Miami and it's so easy tofinancially justgo dio album See You Tonight (Oct. 1,5), the singer iscon- Universal Music Group Nashville senior VP of much better. It sounds greatonthe air." to Liv or Mansion and make currently enrolled at North Carolina State University marketing Cindy Mabesays,"The music isyoung, Following multiple selloutsonhis first headlining a tonofmoney.With this, pursuingabachelor's degree in communications. energetic and soulful. Scottywasable to take the tour in 2013, the Weekend RoadTrip tour, the Gamer, that wasn't the focus-itwas, 'Let's play the cool smaller "The plan wasn'tto pursue a music career at17," time to settle in and developasound that shows N.C., native addedafallrunin early August that will rooms tohave that fun inti- McCreerysaysin thesonorousvoice that clinched the depth and growth." wrapNov.23in Lincoln, Ore. To furtherset upthe al- mate experience.'" Same goes "American Idol"crowninzoio."I would have done Collaborating with producers Frank Rogers (Pais- bum, he teamed with Major League Baseball forasix- for Brooklyn, where he booked two dates at Output: one that down the road after college." ley, Darius Rucker) and Mark Bright (Carrie Under- city ballparktourbeginning Aug.29that includesstops for the Boys Noize Records His change of plan resulted inaplatinum album wood, Keith Urban), McCreery integrates contem- at Washington,D.C.'s Nationals Park (Sept. 22) and At- crewtaking the stage and the otherafour-hour Boys Noize (Clear As Day),twogoldtop 20singles ("I Love You poraryand traditional. Opening the13-tracksetis the lanta's Turner Field/State Mutual Stadium (Sept. 27). set. As an agent, we're doing This Big," "The Trouble With Girls"),aholiday al- rock-vibed "Now," another McCreeryco-write. Also A former high school pitcher, McCreery-incon- under -playroomsthatwe bum (Christmas With Scotty McCreery), the opening of note is the McCreery/Rogersco-penned "Some- junction with MLB's RBI (Reviving Baseball in Inner could blow out withour eyes sloton country starBrad Paisley's2o12 tourand best thing More." Alison Krauss of Union Station guests Cities) program-invites local country radio win- closed. It'sa verylow -stress tour in that way! newartist accolades from the Academy of Country ontraditional track "Carolina Moon." ners tobe hisguest ashe throwsoutthe first pitch, Music Awards and others. But McCreery's plannowis Mixinganupbeat,poppyfeel with such traditional provides CDs for giveaways and singsas partof the Promotion: "I'veneverbeen squarely focusedonevolving beyond "Idol" champto elementsas asteel guitar, lead single "See You To- seventh -inning stretch,amongother activities. At the afan of doinganall -in Live Nation dealor anall -in AEG career-building singer/songwriter. night" has hadarelatively slowstart. After 23 weeks, culmination of the ballpark tour, McCreery will have deal: Andersonsays."Ifyou See You Tonight isa"morematurerecord,"saysMc- thesongis still buildingonBillboard's Country Air- donated $50,000toyouth baseball. have the best deal and the Creery, who turns 20onOct.9."Itwasnicetohave play chart, where it'snowNo.34. He'll kick off his album launch withtwo hometown bestroomand you're the best in the market,you getthe that `Idol' momentum. Iwasproud of and thankful Brian Jennings, PD of Clear Channel country KZSN performances during street week in Raleigh in tan- show." And Boys Noize relies for the first album. But itwasbang, bang, bang. For Wichita, Kan., contends that despite the single's slow- dem with the North Carolina State Fair. Media rounds onfans, heavily connecting this record, Iwasable to take time to putmoreofmy building momentum, McCreery brings alonga con- includea"Today"appearance onOct.is.Premiering with them through social media. "I'll often get things heart and soul into it." siderable fan base and issomeoneworth fighting for. Sept.s onPopCrush and Taste of Country, the "See from him to add people toa You Tonight" video targeted other digital outlets in- list, and oftentimes it's the cluding the Boot and Vevo. An iTunespre-ordercam- day of the show, from people online, Anderson adds. "He's paign began Sept.17offering standard and deluxe really appreciative, and he's "The music isyoung,energetic and soulful. versions of the album. Walmart will also offer itsown really hands-on. His fansare deluxe edition. die-hard." -Nick Williams Scottywasabletotake the timeto Despite his jam-packed schedule, McCreery insists the onlypressurehe feels is togrowmusically. "Mak- AGENT: LeeAnderson, AM Only settle in and developasound that shows ingsurethe music is whereyou wantit and it's saying TOUR DATES: Sept. 6 -Dec. 8 whatyou want to sayis the main pressure," hesays. depth and growth."-CINDY MABE, UMG NASHVILLE "I'm always tryingto one-upmyself."0
OCTOBER 5, 2013I WWW.BILLBOARD BIZ