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Media Kit Mission Statement MEDIA KIT MISSION STATEMENT..................................................... 2 WHO WE ARE Market ........................................................................ 3 Readership/Circulation .............................................. 5 Audience Profile/Composition .................................. 6 WHAT WE OFFER PRINT Newspaper ........................................................... 7 Themed Sections ................................................. 7 Preprints ............................................................... 8 Direct Marketing ................................................... 8 Niche Publications ................................................ 9 Classified ............................................................ 11 DIGITAL Newsday.com & Newsday App .......................... 12 Newsday Downloadable Paper .......................... 12 Feed Me .............................................................. 12 Newsday App for Apple TV® & Roku TV® ........... 13 Newsletters & Alerts ........................................... 13 AdMail/Email ....................................................... 13 Newsday Connect .............................................. 14 Data and Analytics.............................................. 14 Programmatic Direct .......................................... 14 BRAND360 CUSTOM CONTENT STUDIO ............. 15 EVENTS & EXPERIENTIAL MARKETING ................ 16 NEWSDAY MEDIA GROUP Newsday & amNewYork .......................................... 17 PRINT & SPECIAL SECTIONS CALENDAR ...................... 18 CONTACT INFORMATION .................................................BC NEWSDAY MISSION STATEMENT 2 DELIVERING AN EXCLUSIVE AUDIENCE OF LOYAL READERS For over 75 years, local businesses as well as nationally recognized brands have turned to a single source to market their products and services to the affluent Long Island, New York market—Newsday. Today, Newsday has evolved into more than a newspaper, engaging its audience 24/7 and on the platforms of their choice: print, digital, data and experiential marketing. Newsday offers unparalleled coverage with a 1.1 million weekly audience, reaching nearly half of all households on Long Island. Newsday has been honored with 19 Pulitzer Prizes for award-winning journalism and unsurpassed coverage of national, international and local news stories. Source: Scarborough NY, 2017 (Release 2), Base: Nassau and Suffolk Counties Integrated Newspaper Audience NEWSDAY 3 WHO WE ARE The Market An island with big buying power The largest island in the contiguous United States, Long Island is home to nearly 3 million residents and some of the most affluent areas in the country. According to Forbes magazine, more than 25 of the nation’s wealthiest zip codes are located on Long Island and in New York City. Considered one of America’s largest gateways, Long Island boasts America’s busiest commuter railroad, 3 commercial airports, 9 bridges, 13 tunnels and ferry services to surrounding states. The Island plays a prominent role in American business, with growing workforces in health and education, technology and manufacturing, business services and hospitality. Long Island is also the headquarters of some of America’s best known publicly traded companies. If Long Island were its own DMA, it would rank #1 for:* Median Household Income $96,940 Consumer Expenditures Per Household $51,470 Retail Store Sales Per Household $25,934 Source: Claritas, 2017. *Among the nation’s top DMAs based on population. NEWSDAY 5 WHO WE ARE FINAL SPORTS FINAL AL SPORTS TS FIN No One Reaches SPOR SPORTS FINAL newsday.com LO 43° HILO58°43° $3.99 | LI EDITION HI 58° SUNNY LO 43° com SUNNY HI 58° newsday. Sunday SUNNY EDITION $3.99 | LI April 9, 2017 y.com HI 58° LO 43° newsda Sunday SP APERS P A P E R SUNNY EDITION NEWA N D N E W $3.99 | LI 9, 2017 L O NTAND HG EI SL L O N GAPERI S L A N D N E W S P A P E R y.com April T HNG E ISL SP newsda LO NEW LISundayEDITION THE ISL AND Long Island Adults $3.99 | 9, 2017 NG April LO Sunday THE 2017 Like Newsday April 9, Weekly Cume Newspaper Readership Nassau & Suffolk Counties 920,547 326,361 252,469 223,050 faresss Source: Scarborough NY, 2017 (Release 2), Base: Nassau & Suffolk Counties districttrictfafareres SeSeee h howowowyoyouryoururdisurdisdisdistricttrictfares e h yo A2-4,A2-4,A2-4,262626 Se ow 26 See h A2-4, S YROLLTLTOPOPS TO PA OL OPS TO YR OLLT HO FOLKPA 7 TO PAYR A6- SUFHO 7 TO FOLK A6- YP FOLK HO SUF IME Daily Long Island Circulation—Print Only SUFYP TT HO MIL IME YP FIRS A6-7 MIL SUFFOLK PATTYROLL T OPS FA YP IME MIL FOR FA FIRSFIRSTT CH MIL SPECIAL DELIVERYY FA $1BFORFOR CH $1B Y FA Babybornon SouthamptDELIVERon roadsideA8A8 CH $1B A6-7 CHUR adsideA8 CH $1B FOR FIRST T IME SPECIAL on ro Y CHUR DELIVER CHUR uthampt adside ,N O. 218 on So ro ,VOL. 77 O. 218 , N CHUR byborn on A8 NG ISLANDISLAND, V OL. 77 Ba SDAYLLLLC,C,LOLONG ,N O. 218 SPECIALDELIVERuthampt COPYRIGHTRIGHT202017,N17, NEW, NEWEWSDAYSDAYLLC, LONG,VISLANDOL. 77, V OL. 77, N O. 218 adside PY 17 on So ro CO RIGHT20 ISLAND on COPY LLC, LONG byborn EWSDAY Ba uthampt 2017,N 197,026 SPECIALon So COPYRIGHT Babyborn 29,438 25,536 Source: AAM Audit Report, 12 Months Ending September 2016 Sunday Long Island Circulation—Print Only 234,693 27,927 33,254 Source: AAM Audit Report, 12 Months Ending September 2016 NEWSDAY 92% HOME DELIVERY SUBSCRIBERS NEWSDAY 6 WHO WE ARE Our Audience Newsday Print/Digital Weekly Audience Gender Men 54% Women 46% Age Adults18–34 24% Adults 35–49 22% Adults 50+ 54% Median Age (years among 18+) 52 Marital Status Married 58% Level of Education College Educated 66% College Graduate 39% Any Post Graduate 18% Occupational Summaries (among employed) White Collar 50% Blue Collar 16% Management, Business & Financial Operations 14% Professional & Related Occupations 17% Household Income $50,000+ 76% $75,000+ 63% $100,000+ 45% Median HH Income $107,599 Household Composition Children in Household 29% Own Residence 77% Median Market Value of Owned Home $497,581 Source: Scarborough NY, 2017 (Release 2), Base: Nassau–Suffolk Counties NEWSDAY 7 WHAT WE OFFER FINAL SPORTS FINAL AL SPORTS TS FIN SPOR SPORTS FINAL 4° newsday.com 544°° L O 3 HIO 3 SUNNY $3.99 | LI EDITION 54° LMOSTLY 4° HI LYSUNNY HI 54° L O 3 y.com MOST newsda Sunday MOSTLYSUNNY Print EDITION $3.99 | LI Feb. 19, 2017 day.com HI 54° L O 3 4° news Sunday SPN EAPER W S P A P E R MOSTLYSUNNY LI EDITION T H EI SL L ONEWAN N G D I S L A N D N E W S P A P E R $3.99 | Feb. 19, 2017 L O NAND G SP APER day.com T HNG E ISL NEW news Sunday THE LO AND | LI EDITION ISL $3.99 Feb. 19, 2017 LO NG Sunday THE 2017 Newspaper Feb. 19, AL ATE & UNEQUAL AL T SEPART ATARSEPE &ARUNEQUATE & UNEQU EXCLUSIVE NEWSDNEWAY |SNEW 1PECIAL2 SSPECIAL 1 2REPOR S PECIALTREPORSEPREPORT SEPARATE & UNEQUAL Newsday is one of the biggest and best-known CLUSIVE NEWSDAYNEW| S 1PECIAL2 S REPOR EX NEWSDAYNEW| S 1 2 S EXCLUSIVENEWSDAY | brands on Long Island. For more than 75 years, EXCLUSIVE our print publication has been the newspaper of REASSESESESSINGSINGSING choice for nearly 1 million readers each week. REAREAREASSSSSSESSING • 19 Pulitzer Prizes for award-winning journalism • Reaches nearly half of all Long Island adults THETAXPX PROROROBLEMBLEMBLEMBLEM TAXPRO oubled THETAXP u’strtroubledtroubled THETA ixingNasNassasau’ssau’s Thechallenge of fixingf f ixingNasNassau’stroubled THEThechallengee of o ffixing f stem • 92% home delivery subscribers Thechalleng$6Be o assessssmentmentmentsysystsysyemststemem assess GCOM challeng$6B se mentWSDADAY YGCOM as ATATNENEWSGCOM ss ACTIVETIVE DAY WSDAYGCOM RE The $6B seA2-5A2-5INTER| INTER| INTERAC ACNETIVEWSATNE RE as | AT WA A2-5 ACTIVE WA RE $6B | INTER HRIS A2-5 HRIS WA /C • 7 zones for targeted delivery /C HRIS RE MILLER /C MILLER WA MILLER RNOLD HRIS RNOLD /A /C /A AY RNOLD AY SD SD /A • More weekly average readership MILLER NEW AY NEW SD RNOLD NEW /A AY SD 169 than any New York daily OL. 77,N O. 9 ,V O. 16 , N NEW NG ISLANDISLAND, V OL. 77 SDAYLLLLC,C,LOLONG ,N O. 169 COPYRIGHT202017,N17, NEW, NEWEWSDAYSDAYLLC, LONG ISLANDOL. 77, V OL. 77, N O. 169 COPYRIGHT2017 ISLAND,V COPYRIGHT C, LONG SDAYLL 2017,N EW COPYRIGHT Sources: Scarborough NY 2017 (Release 2). Base: Nassau & Suffolk Counties; AAM Audit Report, 12 months ending 9/30/16 FRIDAY, NOV. 10,2017 FRIDAY, NOV. 10,2017 N1 Themed Sections B10 Each day, Newsday offers topical content of interest to Long Islanders. Covering home, family, business and entertainment, Newsday themed ARMOR B2 AN TEIN sections help Long Islanders live their best lives. AMERIC FINKELS OF C8 SEUM SUNDAY,NOV.5,2017 NIELLE DA MU SUNDAY,NOV.19, 2017 |NORTH HEMPSTEAD-OYSTER BAY WEEKEND EVENTS Find things to do with the kids newsday.com/events HOME SALES Search forthe newest listings newsday.com/realestate • LI Business—Daily N1 • Kidsday—Monday thru Saturday E39 • exploreLI—Monday thru Friday • Style—Monday • Health—Tuesday C6 • Pets—Tuesday CUS SATURDAY, NOV. 11, 2017 MAR AN AN JO LO YS BARGAINS 13 sites offering discount tickets to LI and NYCshows newsday.FINANCEcom/entertainmentA37 RR STRATEGIES BA IF YOUFEEL • Tech—Tuesday UNDERPAID A41 LI BUSINES explore LIBusiness S FUN KIDSDAY INTERVIEW • FeedMe—Thursday ARGO OW HE /T GES • LI Home—Friday IMA When Technology Affects Jobs GETTY The ranksoftax preparers, travel agentsand othersshrink James —astech enhances the work of those who remain Patterson ‘Pottymouth and • exploreFUN—Saturday Stoopid’ author B6 FAMILY FUN PAGES • LI Life—Sunday NETTER GILES AKE /J TE ne GA ws da LIONS y. co m NEW BY CARRIE
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