Everyday Colour

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Everyday Colour

Welcome to the amazing world of colour, a vast and interesting subject where there is myriads of information on all forms of colour from light, through textiles and dyes, painting, food, decor and interior design, environmental influences and cultural colours. Colour influences everything.

In this course, we are going to be concentrating on specific areas, which will give you hints and tips to enhance your environment and your everyday life with colour.

The following topics will be covered during this course ' An Introduction to Everyday Colour':

What is colour and how does it work - 'Science Snippets', giving you valuable background information regarding colour and light with 'easy read' information and 'videos' about the relevant visible colours.

A little bit of history - 'easy read' information on basic colour history of each colour

The impact of colour in your environment - Physical and emotional re-actions to colour and how you can make best use of these colours

Applying colour in your life for positive wellbeing - Hints, tips and techniques to help you introduce colour in your environment and what you wear

Branding with colour - How to promote and sell using colour with hints and tips to master your power colours

Tricky colour issues - when colour all gets a bit too much - how to rebalance

Getting to know your colour - a general introduction into your personality colour The Science Snippets

Throughout this workbook there are Science and History Snippets which are useful things to know in relation to colour and light. There is extensive information available on the internet, books and CDs, about this science and much of it is very technical - I have broken this down and included in the workbook the parts that I use which have been invaluable to my colour journey, please feel free to ignore or dig deeper.

Light and Colour - The Basic Science

Light is made up of energy waves or particles which are grouped together. A light wave consists of energy in the form of electric and magnetic fields.

There are many electric and magnetic fields starting with sound all the way through to gamma rays (used to kill cancer cells within the body).

The visible spectrum is just one of those fields and it is measured in Nanometres and Hertz. Nanometres are a spacial measurement of interval and equate to one thousand millioneth of a metre and hertz are the refresh rate of the colour per cycle. All the visible colours are measured by this speed and all light travels at approximately 186,000 miles per second.

Colour Scientists and Colour Guru's

Our first colour guru, Hippocrates, was way back in BC times (C460- C377BC to be exact, where he used red for fire, yellow for air, blue for water and green for earth.

Our first scientific date was 1642, when Isaac Newton (interestingly he was born on 25th December) developed the principles of colour.

Taking a prism and placing it in front of a light ray, he noticed that the light refracted into seven different colours rays, red, orange, yellow, green, blue, indigo and violet.

Artists were fascinated by this discovery and especially the fact that Newton created a circle with the colours opposing each other - therefore the first version of the 'colour wheel'.

Nothing changed in colour until the 1800's when Goethe realised that the sensations of color reaching our brain are shaped by our perception — by the mechanics of human vision and by the way our brains process information. Therefore, according to Goethe, what we see of an object depends upon the object, the lighting and our own perception.

Goethe also talked about human emotions in terms of colour, and explained that the 'plus' colours, the yellows and oranges were positive, uplifting and warm and the 'minus' colours of the blues were cool, melancholy and weaker. These are still relevant today, as you will see once you start working with the individual colours.

Page 2 Steiner, a German philosopher in the late 1800's and very much a follower of Goethe and his theories, applied a very spiritual approach to colour, showing that a human's life is a journey of colour and that colour plays an important part on our emotions as well as our physical being.

Steiner is know for his schools, there are 40 schools in UK all based around the Steiner philosophies and also the importance of colour in each room to support the learning and development process.

D.P. Ghadiali, a Hindu Scientist also in the late 1800's formulated the scientific principles behind the different effects that different colours have on the human body, he called this Spectro-Chrome. He found that for each organism or system there was a particular colour that stimulated, and another that inhibited it's functioning. Concluding that balance could be restored by treatment with the appropriate colour.

Also in the late 1800's, Edward Babbitt published a book called "The Principles of Light and Colour" where he described the healing effects of each of the seven colours of the spectrum and their attributes, which, in today's society, we associate with colour therapy.

He also invented devices such as the Chromalume, which involved the exposure of sunlight through coloured glass. This prototype and its methods are used today in the treatment of SAD (Seasonal Affective Disorder) and the use of coloured lamps.

There is a great deal of information on Colour Therapy, our Diploma Course in Light and Colour Therapy looks deeply into these treatments and studies. You can also find our book list on our website for further information on any of these subjects.

Colour Biology

Why do we need light and colour?

Light helps us to regulate our melatonin levels so that our bodies know when to wake and when to sleep. Light also helps us to rebuild our immune systems so that our bodies can fight off disease and illness.

Without light the planet would become so cold we would freeze and no plants would be able to grow, therefore no food would be produced and we would starve.

Colour makes up the full spectrum of light and throughout this course you will get to know what colours can help with certain parts of the body and stimulate certain information in our brain.

Dr Jacob Lieberman, a world renowned optometrist, in his book 'Light, Medicine of the Future', references that 25% of light that is absorbed through the eyes is used for vision.

75% travels through the optic pathways to the brain. Therefore colours route to exact locations of the body where in-balances may be occurring and rebalance these organs.

Light shines in the retina and converts to impulses that are sent to the brain.

Page 3 Rods (120 million of these) and cones (6 to 7 million) in the eye contain pigment that break down into substances when the light is absorbed and then sent to the brain, pineal gland and also around the body.

We use the rods in our retina to distinguish between light and no light, but our cones are a little more complicated. We have three sets of cones, red, green and blue so we are only capable of seeing these colours.

Our brain however mixes the signal of red and green transforming it into yellow. What length of signals we receive in these three colours means our brain is a mixing palette making millions of colours transformed from these three signals. We are unable to see colours in the dark as our rods are only capable of showing us light or no light.

Colour and light is also absorbed directly by the skin as is Vitamin D which is essential for everyday health and vitality. When we disrupt these patterns or use artificial light our bodies get confused and our hormones become unbalanced. This leads to health related issues as our bodies need sleep to rebuild and adjust our immune systems.

Using light and specific colours can help balance these hormones which in-turn help our bodies to heal and create postive wellbeing. Whether absorbed by our eyes, absorbed through out skin or ingested in our diet, colour eventually finds it's way to all many locations in the body.

Our auric energy fields and how they relate to colour

Each of us is made up of predominantly (99%) carbon, oxygen, water, hydrogen and nitrogen - all chemicals. Our bodies respond in daily life to signals sent from our brain around our nervous system and we then react.

We are constantly moving and vibrating with millions of these signals every second, our bodies are electric. The field around our body, the auric field is the two way filter between the outside world and our physical bodies.

Exercise to feel your 'auric field'

1. Rub your hands together fairly quickly and you will start to feel heat build

2. Pull your hands away about 3 inches and see if you can still feel the heat or a tingling in the palms

3. Move your hands gently further apart and notice when the heat or tingling stops

4. You can do this also by standing close to someone and both rubbing your hands.

5. Place your hands in front of you and then move towards the other person - can you feel tingling or heat from them? - you are now feeling their aura.

Our Aura can be felt and seen (as per this picture taken with an aura camera). This particular camera sees the aura in colour and some people that see auras talk about them being in different colours.

As colour is a frequency then so are you and the combination gives an array of colours which can be interpreted into how you are feeling and what you are experiencing in that particular moment.

As we experience our day to day existence, we collect positive and negative frequencies within our

Page 4 The Aura and energy centres in our body called Chakras

The earliest information regarding chakras relates back as far as 1700 BC and these are mentioned in the Vedas, the Hindu early books and were discussed as breathing channels. Chakras also appear in Buddhist traditions and eastern philosophies and have been part of the ancient art of energy healing for many many years.

Chakra is the Sanskrit word for 'Wheel' and the yoga translation is 'vortex'. Chakras are seen, in complimentary, Chinese and ayuvedic healing as the places on our body where energy is transferred from our 'aura' into our physical bodies and visa versa.

If we have been collecting negative, thoughts, feelings and energies then these can unbalance our Chakras and make them spin either very fast, very slowly or break down altogether.

The philosophy of complimentary medicine is to balance these so that the dis-ease will not turn into disease in our physical organs or bodies.

Each Chakra is recognised as a certain colour. In Colour Therapy there are two additional chakras, one is just outside the body in the Auric field and the other is above that further in the ether. Below is the list of Chakra and the positions:

Base of the body - Base Chakra - Red

Above the base & below the stomach - Sacral Chakra - Orange

At the stomach - Solar Plexus Chakra - Yellow

At the heart - Heart Chakra - Green

At the throat - Throat Chakra - Blue

At the eyebrows - Brow / Third Eye Chakra - Indigo

At the crown - Crown Chakra - Purple

Above the head - Soul Star - Magenta

Higher than Soul Star - Cosmic Chakra - Gold

Rebalancing and cleansing the chakra's is one of the key areas of Colour Therapy and most people that come for a treatment will automatically get their chakras balanced.

We also use other key area known as Meridian points, which are located throughout the body and act like an energy bloodstream, keeping the flow of energy around our physical bodies balanced. Colours can also be used on these points to help stimulate and direct the flow, clearing blockages and balancing disruption.

Page 5 Printing Colours

The CMYK colour model (process colour, four colour) is a subtractive colour model, used in colour printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some colour printing: cyan, magenta, yellow, and key (black). Though it varies by print house, press operator, press manufacturer, and press run, ink is typically applied in the order of the abbreviation.

The "K" in CMYK stands for key because in four-colour printing, cyan, magenta, and yellow printing plates are carefully keyed, or aligned, with the key of the black key plate. Some sources suggest that the "K" in CMYK comes from the last letter in "black" and was chosen because B already means blue. However, this explanation, although useful as a mnemonic, is incorrect. K is used as "Key", which was possibly chosen because black is often used as outline.

The CMYK model works by partially or entirely masking colours on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks "subtract" brightness from white.

In additive colour models such as RGB, white is the "additive" combination of all primary coloured lights, while black is the absence of light. In the CMYK model, it is the opposite: white is the natural colour of the paper or other background, while black results from a full combination of coloured inks. To save money on ink, and to produce deeper black tones, unsaturated and dark colours are produced by using black ink instead of the combination of cyan, magenta and yellow.

Studies in a major publication revealed that the use of colour increased readership by 40% or more. A university study showed a 65% increase in the retention of material when full colour was used instead of black and white.

RGB Colours

The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colours. The name of the model comes from the initials of the three additive primary colours, red, green, and blue.

The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, although it has also been used in conventional photography.

Each pixel on the screen is built by driving three small and very close but still separated RGB light sources. At common viewing distance, the separate sources are indistinguishable, which tricks the eye to see a given solid color. All the pixels together arranged in the rectangular screen surface conforms the colour image. You are therefore seeing a combination of Red Green and Blue for every colour.

Page 6 Red Thought Trail The Science Snippets

On the visible spectrum, the lowest value colour is Red. It travels between 625 and 740 nanometres when it hits a substance like the ozone layer and refracts (changes direction).

When we spot a rainbow, we then see Red as the first colour as it has the lowest energy value and refracts as the slowest speed.

History of Red

We know that the colour red existed over 170,000 years ago when stone age man used ochre to colour their bodies and paint bison on the walls of their caves.

Madder was the first plant dye that was predominantly used in Europe, Asia and Africa and the first artists who mixed paint used white, black and red as their colours.

In South America, a stronger red was used from the insect, the kermes or cochineal and various shades of this dye were created when mixed with different pigments.

In Ancient Egypt and Mayan times, feasts and celebrations brought out the colour red where they would paint themselves and wear robes of red. The women would wear red cosmetics on their cheeks and lips to enhance their beauty.

Red was worn by many roman soldiers as the colour of courage and strength, many a gladiator was painted with red ochre prior to a fight.

In China, they also dyed robes Red from the Madder plant and it soon became the colour of emperors and senior officials displaying their wealth and authority.

In the Middle Ages, the Catholic Church adopted red as the colour of majesty and authority, being the blood of christ is played an important role in many rituals. Red robes were worn by cardinals, bishops and senior church officials.

Brighter reds started to appear from South America and as the cochineal was fairly rare and expensive only those with great incomes could afford the Page 7 colour. These also included bankers and courtesans - maybe where the Thought Trail 'red light' district got its name.

By the 18th and 19th Century, the colour became a symbol of liberty and personal freedom. France adopted the colour for their flag and socialism was born.

Meanwhile, in China, Red always played an important role in the culture, their flag, their emperors and their senior soldiers and fighters wore red as it was associated with the element of fire, one of the six important elements which is the basis of the Chinese philosophy of life.

By the 20th and 21st Century Red was the colour of revolution and of course the communist party. Matisse chose to paint with a more bluey red and worked out that painting was about feelings not just subject and Red made him expression a large array of emotions, from anger to joy.

Later in the 1960's, Mark Rothko used Red in blocks on large canvasses to inspire deep emotions.

Today Red is used in every emergency sign around the globe, it is popular in India, China and South America. Indian and Chinese Brides wear Red on their wedding day to represent luck and happiness.

Physical and emotional re-actions to Red

On the video Everyday Red, we talk about the physical reactions to this colour. You may wish to find something red and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour red:

......

When I look at red, I feel (give 3 examples):

......

Which Chakra does red correspond to:

...... Page 8 Name three red foods: Thought Trail

......

Name three physical responses to Red:

......

Name three emotional responses to Red:

......

Positive uses of Red:

Wear red gloves and socks to help support circulatory problems

Have red in your office to help you move forward and increase your drive

Use red in gyms and locations where stamina and stimulation are required

Wear red when you are competing, like red shorts, training clothing and sporting wear

Add red in the bedroom when you are looking for passion and sexual excitement - it is not a colour to sleep with all the time as it is too stimulating

To stimulate appetites eat off red plates

When you want to move forward in your life, have red in your environment so that you can stimulate the movement.

If you feel a little odd and away with the fairies, bring yourself back to earth by applying the colour red to your energy or wearing something red to ground you.

Token red is the best policy, if you get saturated with red then it can make you feel aggressive and a like anxious.

Page 9 Thought Trail Branding with Red:

Name three companies that have red logos and a feeling of being a red organisation:

......

Notice that Red logos apply to fast food restaurants, sports companies and organisations that want to either move forward or require speed as part of their company products or philosophy.

Red - out of balance:

When red is out of balance it can create agressiveness, anger, agitation and other such symptoms.

Balance this colour with either Green or Blue to help deter this behaviour.

Red personalities:

If you are a Red Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Courageous when things have to change, they just get on with the job

Straightforward and direct, not afraid to say what they feel

Passionate about their beliefs

Good at making decisions and ability to move forward

Always busy doing, have a great deal of energy

Can push themselves a little too hard at times

Independent and capable of being on their own

Romantic and sometimes intense

Grounded and earth bound

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are available on-line at www.colourministry.co.uk

Page 10 Orange Thought Trail

The Science Snippets

On the visible spectrum, the next value is Orange. It travels between 590 and 630 nanometres when it hits a substance like the ozone layer and refracts (changes direction).

Orange sits on the visible spectrum between red and yellow, mixing the two frequencies together. Orange tends to be the most controversial colour of the spectrum either you like it or completely dislike it.

History of Orange

Orange has also been around as a colour for many years. It is originally names after the Orange fruit coming from the word Naranja meaning Orange.

The Ancient Egyptians used orange or red-yellow pigment called realgar for tomb paintings among many other things. The Romans traded in Orpiment which was a mineral that was orange and in China it was used, although highly toxic as a medicine.

In the 18th and 19th Centuries, Orange related to a royal household that were very influential in Europe. William I of Orange organised the Dutch resistance over Spain and fought for the Netherlands to gain it's independence. William II became the king of England and the Netherlands and was a protestant, therefore introducing this colour into the UK's political movement hence Orangemen.

For the Pre-Raphaelites painters in the 19th Century orange became a colour that was fairly prominent in their paintings. Even more so for the impressionists towards the later end of the 19th Century where orange backgrounds and clothing were often depicted in their canvases.

Saffron made from the Crocus sativus plant is used both as a dye and a spice and of course turmeric from the Curcuma Longa plant offers a less expensive substitute for saffron as a dye and a colour.

Alternative dyes and pigments from lead oxide had been manufactured from around the time of the Ancient Egyptians but most of these pigments were toxic. They were replaced at the beginning of the 20th Century by cadmium orange and chrome orange which are synthetic and much safer.

Orange is seen as the colour of Autumn, mainly because many of the plants and fruits have carotenes which turn fruit and vegetables orange. The pigment converts the light energy absorbed from the sun into the energy to help the plant's growth. Carrot comes from the word carotene.

Page 11 Autumn leaves get their colour from the carotene, when the weather turns Thought Trail cold the green chlorophyll stops flowing and orange is the remaining colour.

Many companies add orange food colouring to improve the appearance of their packaged goods. They are added to cheese, snacks, ice cream, yoghurts, jam and sweets. Some of these dyes are made from petroleum although regulations are changing to make sure we are using as natural colourings as possible.

Replacing these are Annatto which comes from the seeds of the Achiote Tree, Turmeric and Paprika from the chilli pepper.

In China and the South East Asia, saffron is used to dye the orange colour of monks clothing, it is seen as an intensely spiritual colour and of letting go of all the material values of life.

In Europe it is the colour of amusement, frivolity and entertainment, hence why clowns used this with red and yellow. It is also worn as a safety colour, for lifejackets, and to make visible anything that cannot be seen, even prisoners and the Golden Gate Bridge can been seen in fog. Used by many political parties throughout the world it is seen as the colour of Freedom.

Physical and emotional re-actions to Orange

On the video Everyday Orange, we talk about the physical reactions to this colour. You may wish to find something orange and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour orange:

......

When I look at orange, I feel (give 3 examples):

......

Which Chakra does orange correspond to:

Page 12 Name three orange foods: Thought Trail

......

Name three physical responses to orange:

......

Name three emotional responses to orange:

......

Positive uses of Orange:

Orange is a depression lifter, increasing serotonin so use this colour either in your environment or using a spray in your aura, to make you smile

When recovering from grief or a need to 'let-go' have orange around so that it brings a lighter feeling to your mood

Orange in the office will help to create ideas and get projects off the ground

In logo's and marketing material Orange implies a little fun and lightness and definitely relates to travel

India has a great deal of orange, it is used as a spiritual colour by monks and many people have orange bands on their wrists - use this colour to enhance your spiritual connection

Wear an orange scarf when you wish to have a quick 'pick me up' or if you have had a shock, it helps you to recover faster

Having people around for dinner, then use any form of orange in the dining room to allow the guests to connect with each other and stay chatting. Watch out though they may stay all night!

Notice how people all gather around the camp fire, what colour is that, orange

Page 13 Thought Trail Branding with Orange:

Name three companies that have orange logos and a feeling of being a orange organisation:

......

Notice that orange logos apply to travel companies, entertainment organisations and people working with a spiritual connection.

Orange - out of balance:

When orange is out of balance, it can be extremely lazy, unstructured and use humour to cover up hurt and angst

Balance this colour with either Blue or Indigo to help deter this behaviour.

Orange personalities:

If you are a Orange Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Warm, friendly and agreeable with an easy-going nature

Great sense of humour

Love to be with people

Deeply emotional but hide it with humour

Love freedom - no nine to five

Creative and starters of projects

Love food and keen on adventurous things

Supporters and bring the best out in others

Good mediators and negotiators

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are

Page 14 Yellow Thought Trail The Science Snippets

On the visible spectrum, the next value is Yellow. It travels between 560 and 590 nanometres when it hits a substance like the ozone layer and refracts (changes direction).

Yellow is the final colour of the warm spectrum, leading from Orange to Green. It is a primary colour, therefore it can be blended to make an array of other colours. It is also of subtractive quality meaning that it used on its own for pigments for painting and printing.

History of Yellow

Yellow comes from the old English word of gelolu, which means yellowish. Yellow in the form of yellow ochre pigment is made from clay and was first used in cave art.

In Ancient Egypt it was associated with gold and considered imperishable, eternal and indestructible, both skin and bone of the gods was made from gold. Women always had golden faces, which was painted with this yellow.

Yellow became firmly established as the colour of Judas Iscariot, the man who betrayed Jesus and was related to envy and duplicity.

Originally yellow was made up of arsenic, cow urine and other substances but in the 18th Century synthetic pigments were created to replace these as dyes and paints. Turner and Van Gogh used a great deal of yellow in their paintings to show light and create moods.

In the 20th Century it was used as a highly visible colour, Jews in Nazi occupied Europe were required to wear yellow badges so they could be identified.

When printing in colour was developed, yellow become one of the print colours known as Process Yellow and is used to create the array of colours that can be used in printing. Yellow absorbs most blue light.

Yellow is the most visible colour, and it is particularly attractive to birds and insects. There are more yellow flowers than any other colour in nature and bees have an exceptional sensitive eye to this colour allowing them to pollenate the flowers.

Yellow food colouring is available called Tartrazine and is a synthetic yellow dye. It is known as E102 and is widely used in food like breakfast cereals,

Page 15 popcorn, soap, shampoo, sports and energy Thought Trail drinks.

When bananas ripen they become a yellow colour from the green which is the colour when they are picked. The hormone changes that take place convert amino acids which stimulate the production of several enzymes.

These enzymes change the colour and texture of the banana and the yellow carotenoid replaces these enzymes making it yellow, then eventually brown when they are overripe.

Yellow, as the color of sunlight, is commonly associated with warmth. Yellow combined with red symbolised heat and energy. A room painted yellow feels warmer than a room painted white, and a lamp with yellow light seems more natural than a lamp with white light.

As the color of light, yellow is also associated with knowledge and wisdom. In English and many other languages, "brilliant" and "bright" mean intelligent. In Islam, the yellow color of gold symbolises wisdom. In medieval European symbolism, red symbolised passion, blue symbolised the spiritual, and yellow symbolised reason. In many European universities, yellow gowns and caps are worn by members of the faculty of physical and natural sciences, as yellow is the color of reason and research.

Physical and emotional re-actions to Yellow

On the video Everyday Yellow, we talk about the physical reactions to this colour. You may wish to find something yellow and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour yellow:

......

When I look at yellow, I feel (give 3 examples):

......

Which Chakra does yellow correspond to:

Page 16 Name three Yellow foods: Thought Trail

......

Name three physical responses to yellow:

......

Name three emotional responses to yellow:

......

Positive uses of Yellow:

Yellow in a kitchen or food area helps support and aid digestion

Yellow first thing in the morning will clear any mucus and bacteria that the body has gained overnight. Drink a glass of warm water with lemon to ingest the yellow

Yellow helps build saliva and support digestion. Drink water in a yellow glass to help support this process

Decisions to make? use yellow to bring clarity to your thoughts and help you make positive decisions

Yellow in a study will help to retain the information that you are trying to learn or help with the retention of information when you are involved in research and development

Nursery's and play areas are great with yellow as it is the 'child' colour and activates play

Page 17 Thought Trail Branding with Yellow:

Name three companies that have yellow logos and a feeling of being a yellow organisation:

......

Notice that yellow logos apply to engineering companies or any organisations that are dealing with precision and detail. Administration, project management and anything with information could use yellow

Yellow - out of balance:

When yellow is out of balance, it can be extremely controlling and plans every little detail not allowing for spontaneity and fun

Balance this colour with either Purple or Orange to help deter this

Yellow personalities:

If you are a Yellow Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Sociable, warm and friendly

Can be fun and childlike

Like reading, gadgets, technology and games

Likes to be with interesting individuals

Owns lots of accessories, bags, scarves to dress up in

Good at spending money

Logical and structured

Can rush decisions with regrets

Don't like relinquishing control

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are

Page 18 Green Thought Trail

The Science Snippets

On the visible spectrum, the next value is green. It travels between 490 and 560 nanometres when it hits a substance like the ozone layer and refracts (changes direction).

Green is the balance colour, it is neutral on the visible spectrum, i.e. right in the middle, neither warm or cool. In the subtractive color system, used in painting and color printing, it is created by a combination of yellow and blue, or yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colours, along with red and blue, which are mixed in different combinations to create all other colours.

History of Green

We do not find the colour green in the early cave paintings but there was a dye created in Northern Europe for clothing, which used the leaves of the birch tree. It may have been used to hide people in nature.

In Ancient Egypt green was a colour of rebirth and regeneration, they used malachite for their paintings and would dye their clothes in saffron for yellow and then soak them in a blue dye from the woad plant.

They also wore green around their eyes to protect them from evil and often created green amulets in the shape of the scarab beetles for protection.

Blue and Green were considered the same colour by the early Greeks and was not used a great deal although it represented the sea. Romans made green the colour of Venus and created a pigment so that they could use it in glass and mosaics.

In Celtic traditions, the 'Green' man was honoured as he was a nature spirit who would bring fertility to the land. His face can be seen in many churches around the UK and overseas, typically a man surrounded by vegetation or vegetation coming out of his mouth. Many local pubs were named The Green Man after such a character.

Green was used in the Middle Ages for bankers, merchants and gentry. Green dyes were made out of fern, plantain and buckthorn berries, nettles and leeks. They did not last very long and it was not until the 18th Century when synthetic dyes were used but due to high levels of arsenic they were eventually banned.

Page 19 th In the 20 Century, Green was used as a symbol for the political parties such Thought Trail as Greenpeace or the Green Parties in Germany and UK where it symbolises the environmental movement. It is the colour of hope and new beginnings hence the word Green being young and inexperienced.

Green is considered lucky by the Irish but by many other nations it is considered as unlucky. You will not find very many cars in green for this reason.

In China green is seen as an infidelity colour and it is said that if a man wears a green hat then he has been cheating on his wife.

Green signs are used for showing you the way, exit for example is usually in green, also fire exit. This is because if they were in red they would not be seen in a fire so the complimentary colour of red is green.

Green is also associated with money and abundance. As money was traditionally made from trees many of the bank notes were originally in Green but now in the 21st century our notes are made up of a multitude of colours and cards have replaced the normal forms of payment.

Physical and emotional re-actions to Green:

On the video Everyday Green, we talk about the physical reactions to this colour. You may wish to find something green and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour green:

......

When I look at green, I feel (give 3 examples):

......

Which Chakra does green correspond to:

Page 20 Name three green foods: Thought Trail

......

Name three physical responses to green:

......

Name three emotional responses to green:

......

Positive uses of Green:

Green is excellent for making you feel calm, so in times of stress use green in your environment or wear green to help de-stress

A green purse can attract abundance

If you suffer from any breathing problems or are asthmatic then green can help you breath. Have some malachite or green in your bedroom to help you during the night

A green room is named a 'green' room before going on tv so that it calms before going on camera

Standing on green grass in bare feet can make you feel more grounded.

Plants in an office or room in a house help to increase the oxygen levels and also have a calming effect on the energy of the room

Green is for self-love so if you are not feeling very loving towards yourself then wear or display some green

Do not overuse green as it can make you rather stubborn which makes it hard for you to 'go with the flow' of life

Use green when you feel a little unbalanced

Page 21 Thought Trail Branding with Green:

Name three companies that have green logos and a feeling of being a green organisation:

......

Notice that green logos apply to companies and organisations that wish to show that they are organic and healthy or that they are working with the environment. Nurseries and garden centres use a great deal of green.

Green - out of balance:

When green is out of balance, it can be very fixed and fearful of change. Green can bring balance but also find it hard to create much needed change.

Balance this colour with either Red or Orange to help deter this

Green personalities:

If you are a Green Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

You are stable, balance and harmonious

Practical abilities

Open to learning new technologies

High moral standards

Like to belong to a group or family

Great host and hostesses

Observers of life

Can suffer from self-hatred and self-destructive behaviour

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are available on-line at www.colourministry.co.uk

Page 22 Blue Thought Trail The Science Snippets

On the visible spectrum, the next value is blue. It travels between 520 and 490 nanometres when it hits a substance like the ozone layer and refracts (changes direction).

This blue is a cyan/sky blue colour and is a primary colour. Blue exists in the RGB mode for computers and tv screens and also as cyan in the print industry. The sea and sky appear blue because the wavelength of blue is more widely scattered with oxygen and nitrogen molecules so more blue comes to our eyes. This is known as Rayleigh scattering.

History of Blue

In colour therapy we use two shades of blue, as per Isaac newtons discovery, blue is know as a sky blue shade lighter than the indigo which has a darker and contains violet. Blue is not a colour that exists much in the natural world therefore the warmer colours of red and yellows were used much more often for dyes and pigments.

The Ancient Egyptians used blue for painting pots and facias and used made by grinding silica, lime, copper and alkali and heating it to 900 degrees centigrade.

In the middle ages blue was worn by the poor and they used woad dye as it was cheap and of poor quality. The dye was made from woad and was soaked in human urine, better if there was more alcohol, for at least one day then put in the sun so that it dried blue. At the beginning of the 12th Century, a change took place where stained glass windows were introduced with blue in prestigious cathedrals and cities.

The depiction of the Virgin Mary also changed peoples thoughts of blue as she was adorned in this colour and ultramarine was associated with holiness, humility and virtue.

Blue also became a fashionable colour in the 12th Century, worn by Kings of France and King Arthur. The french nobles created an azure, light blue shield on their coat of arms also sprinkled with gold. Blue then become the colour of Royalty.

Blue also became a fashionable colour for uniforms both light blue and

Page 23 darker blue in the 19th and 20th Century. Many French soldiers were Thought Trail dressed in blue including Napoleon who is always depicted with blue breeches. The soldiers however wore red breeches and blue coats, very visible on a battlefield so the colour was changed to grey in the early 1900's.

The impressionist painters soon added blue to their art using synthetic blues. Turner and Van Gogh used a selection of blue's and greens in their many artworks and also complimented this colour with orange and yellow.

Pablo Picasso had a 'blue' period during the early 1900's and created melancholy images. This may relate to the english phrases of 'feeling blue'. In German, blue means to be drunk and to the Chinese blue means ghosts, tragedy and sadness.

Blue also remains the colour of the UK conservative party which stems back to the 17th Century when Blue was the uniform colour of merchants and business men, hence Blue Collar workers.

Physical and emotional re-actions to Blue:

On the video Everyday Blue, we talk about the physical reactions to this colour. You may wish to find something blue and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour blue:

......

When I look at blue, I feel (give 3 examples):

......

Which Chakra does blue correspond to:

......

Page 24 Name three blue foods: Thought Trail

......

Name three physical responses to blue:

......

Name three emotional responses to blue:

......

Positive uses of Blue:

Blue is a fabulous colour to help to calm the mind and relax, surround yourself to bring in the calm

If you have a burn, wrap blue around the area and allow the cooling effect to take place

If you have a sore throat then wrap yourself in a blue scarf

Presenting and talking a great deal then use a blue light to balance the throat chakra so that you do not loose your voice

Fish is excellent for the body, fish is blue

Blue in a logo will depict trust and integrity - use it if you are in a telecoms profession or if you wish to gain your client's trust

Blue is great when you have a hormonal imbalance

Sunburn or a nasty rash then used blue to cover you and give you cooling energy

If you wish to stand back and take stock then surround yourself with blue it allows you to detach.

Arguments and negative energy around then wear blue to calm the situation

Page 25 Branding with Blue: Thought Trail

Name three companies that have blue logos and a feeling of being a blue organisation:

......

Notice that blue logos apply to companies and organisations that wish to show that they are involved in the healing professions and pharmaceutical industry.

Blue - out of balance:

When blue is out of balance, it can be very cool and distant. Blue can also feel blue and very down.

Balance this colour with either Red or Orange to help deter this behaviour.

Blue personalities:

If you are a Blue Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Kind and Gentle you observe situations instead of creating them

Communicate with anyone

Helping other people is important

Deep and close friends

Bright and knowledgeable

Clear communicators and direct

Feel deeply but hide their feelings

Masters of deciphering information

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are available on-line at www.colourministry.co.uk

Page 26 Indigo Thought Trail The Science Snippets

On the visible spectrum, the next value is indigo. It travels between 420 and 450 nanometres when it hits a substance like the ozone layer and refracts (changes direction).

Indigo blue was defined by Isaac Newton as the 6th colour between the blue and violet/purple. He linked the 7 colours to the 7 notes on a scale. This causes some controversy as many people say that this is blue and not a colour on its own. Our eyes struggle to see the violet in indigo and most of us will see it as deep blue or navy blue.

History of Indigo:

Lapis lazuli, a semi-precious stone, has been mined in Afghanistan for more than three thousand years, and was exported to all parts of the ancient world.

In Iran and Mesopotamia, it was used to make jewellery and vessels. In Egypt, it was used for the eyebrows on the funeral mask of King Tutankhamen

The cost of importing lapis lazuli by caravan across the desert from Afghanistan to Egypt was extremely high. Beginning in about 2500 BC, the ancient Egyptians began to produce their own blue pigment known as Egyptian blue, made by grinding silica, lime, copper and alkali, and heating it to 800 or 900 degrees C.

This is considered the first synthetic pigment. Egyptian blue was used to paint wood, papyrus and canvas, and was used to colour a glaze to make faience beads, inlays, and pots. It was particularly used in funeral statuary and figurines and in tomb paintings.

Indigo was considered a beneficial colour which would protect the dead against evil in the afterlife. Blue dye was also used to colour the cloth in which mummies were wrapped.

Dark blue was widely used in the decoration of churches in the Byzantine Empire. In Byzantine art Christ and the Virgin Mary usually wore dark blue or purple. Blue was used as a background colour representing the sky in the magnificent mosaics which decorated Byzantine churches. In the Islamic world, blue was of secondary importance to green, believed to be the favourite colour of the Prophet Mohammed. At certain times in Moorish Spain and other parts of the Islamic world, blue was the colour worn by Christians and Jews, because only Muslims were allowed to wear white and green.

Dark blue and turquoise decorative tiles were widely used to decorate the Page 27 facades and interiors of mosques and palaces from Spain to Central Asia. Thought Trail Lapis lazuli pigment was also used to create the rich blues in Persian miniatures.

In the 9th Century the Chinese created blue and white porcelain. They exported a great deal of this to Europe and it became extremely popular with the gentry. No one could copy this technique until the 18th Century when a missionary brought the secret back from China.

Uniforms and military wear became very popular in Indigo in the 18th Century. Many soldiers wore blue and eventually the police force also kitted themselves with blue both in the UK and the USA. The colour was Indigo and darker than soldiers. The legal profession also used Indigo in their clothing, giving the additional meaning to their authority, now today we see Indigo as an authoritative colour.

In 1873, Levi Strauss came up with a style of work trouser that was robust and dyed with Indigo. Synthetic dyes are now used to create the colour of denim so it is not so costly as the Indigo dye from the plant.

Physical and emotional re-actions to Indigo:

On the video Everyday Indigo, we talk about the physical reactions to this colour. You may wish to find something indigo and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour indigo:

......

When I look at indigo, I feel (give 3 examples):

......

Which Chakra does indigo correspond to:

......

Page 28 Name three Indigo foods: Thought Trail

......

Name three physical responses to Indigo:

......

Name three emotional responses to Indigo:

......

Positive uses of Indigo:

Wear an Indigo suit if you want to be seen as an authority on your subject or you want to win in an interview

Have Indigo in your bedroom to help you sleep

Suffering from night sweats have Indigo around to control them

Working with intuition then wear lapis lazuli to help support this process

Want to bring structure to your working environment, then add Indigo colour to energise your room

Drink Indigo water to help you bring in a more formal approach into your life or want to move forward by putting in foundations in personal and emotional relationships

Indigo is great in the kitchen as it kills bacteria, there is a reason for the blue and white porcelain, not just good to look at.

To help with cataracts and hearing loss - use Indigo coloured glasses twice a day for at least 10 mins in the morning and 10 in the afternoon - do balance with yellow and orange though so that you dont feel too blue Thought Trail Branding with Indigo:

Name three companies that have Indigo logos and a feeling of being a Indigo organisation:

......

Notice that blue logos apply to companies and organisations that wish to show that they have a background in law and order or are offering money and or advice

Indigo - out of balance:

When Indigo is out of balance, it can be very cool and hard. Indigo can also feel extremely down and fearful.

Balance this colour with either Red or Orange to help deter this behaviour.

Indigo personalities:

If you are a Indigo Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Come out with direct and knowledgeable information

Be a natural teacher

Offer structure and safety to individuals

Manage teams and groups

Have natural authority

Be intuitive

Hide your light under a bushell

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are available on-line at www.colourministry.co.uk

Page 30 Purple / Violet Thought Trail The Science Snippets

On the visible spectrum, the next value is violet. It travels between 400 and 420 nanometres when it hits a substance like the ozone layer and refracts (changes direction).

Violet/Purple was defined by Isaac Newton as the 7th colour and the last on the visible spectrum making it the fastest colour with the highest frequency. This colour is therefore very cool. The actual colour is violet as this is the true colour on the visible spectrum, purple is not a true colour as it is made up of red and blue.

History of Purple/Violet:

Violet is one of the oldest colours used by man. Traces of very dark violet, made by grinding the mineral manganese and hematite, mixed with water or animal fat and then brushed on the cave wall or applied with the fingers, are found in the prehistoric cave art in Pech Merle, in France, dating back about twenty-five thousand years.

Caves as old as over 50,000 years have found traces of purple being used instead of black charcoal. Then in Ancient Egypt many people dyed their clothes with the juice of mulberry with grape juice.

The Tyrian Purple was the most famous towards the end of the BC's. It was made from snails, who were allowed to decompose and then a certain gland was punctured so that it oozed milk white liquid which then changed quite radically into a very deep purple. This cost a fortune so the colour was worn by royalty, the average toga costing over €2,000.00.

Taken up by the church senior ministers and also those senior is the armies, purple continued to be used by those with money. By the 1400's the colour was replaced by red as a cheaper and less laborious option to create.

Violet has always played an important part in religion, and is customary in the catholic church for senior clergy to wear purple. Mary and the angels were depicted in purple by many of the 15th Century painters.

Up until the late 1800's purple was only worn by those who could afford it but by the late 1800's William Henry Perkins made a synthetic dye which was made from the plant mauvene (which became mauve) and many more people dyed

Page 31 their clothes with this colour. Perkins built a factory and dyed much with the Thought Trail mauve colour. It was the first commercial dye that changed peoples attitudes to the colour and fashion industry.

Painters used this colour in the 19th Century to show love and definitely used it as a feminine colour. By the coronation of the UK's Queen Elizabeth II, there were three shades of purple on her cloak alone.

The Womens suffragette movement made purple, green and white 'their' colours and is now know as the colour of the women's liberation movement. Today the colour is worn by the UK's party leaders when campaigning as it shows the balance between the red for drive and ambition but also has the blue which is about communication and gentleness.

Grapes, eggplants, pansies and other fruits, vegetables and flowers are purple because they contain natural pigments called Anthocyanin's. These pigments are found in the leaves, roots, stems, vegetables, fruits and flowers of all plants. They aid photosynthesis by blocking harmful wavelengths of light that would damage the leaves. In flowers, the purple Anthocyanin's help attract insects who pollinate the flowers.

Not all Anthocyanin's are purple; they vary in color from red to purple to blue, green or yellow, depending upon the level of their pH.

Physical and emotional re-actions to Purple:

On the video Everyday Purple, we talk about the physical reactions to this colour. You may wish to find something purple/violet and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour purple/violet:

......

When I look at purple/violet, I feel (give 3 examples):

......

Which Chakra does purple/violet correspond to:

......

Page 32 Name three purple/violet foods: Thought Trail

......

Name three physical responses to purple/violet:

......

Name three emotional responses to purple/violet:

......

Positive uses of Purple/Violet:

Want a better connection with your partner. sexually and emotionally then add purple into your environment, especially in the bedroom, it will definitely spice up your life

Purple is fabulous for meditation, wear a purple shawl or blanket or sit on something purple to make you connection stronger.

Need to be inspired? Put purple in your office environment. Information may come from a more loftier height

Having headaches? Either use a purple light or purple spray in your aura to elevate this condition

Writing a book or piece of poetry, choose to be surrounded in purple to give you a direct connection to become inspired.

Purple is the color most often associated with the artificial and the unconventional. It is the major color that occurs the least frequently in nature, and was the first color to be synthesised.

Need to sleep, then choose the colour purple to help reduce sleeping deficiency. Do watch though because is can bring on many new dreams.

Page 33 Branding with Purple/Violet: Thought Trail

Name three companies that have Purple logos and a feeling of being a Indigo organisation:

......

Notice that purple logos apply to companies and organisations that wish to be innovative, individual and progressive.

Purple/violet - out of balance:

When purple is out of balance it can be very needy and demonstrative with a feeling that no one is being supportive or helping with issues.

Balance this colour with either Yellow or Green to help deter this behaviour.

Purple/ Violet personalities:

If you are a Purple/Violet Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Physically and Imaginative gifted

Strong spiritual strengths

Inspired and open to channelled energies

Sensitive to vibrational changes

Charming and Charismatic when required

Fine manners and gentle

Love to talk on many subjects

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are available on-line at www.colourministry.co.uk

Page 34 Thought Trail Magenta The Science Snippets

Magenta is defined in the Oxford dictionary as a purplish-red colour. When looking at the visible spectrum there is no unique frequency for Magenta, but it seems to be the colour between violet and red.

Magenta is not an actual primary colour that our eyes see, as we have only cones of red, blue and green in our eyes and therefore we actually mix colours to get the variants in the spectrum.

Magenta is red and blue mixed together with the green taken out. As Colour Therapists, we say that this colour is two parts red and one part blue making it both cool and warm on the spectrum of colour bringing the violet back with the red.

This colour is extremely common for flowers, particularly in the tropics and sub-tropics, as Magenta is the complementary colour of green, Magenta flowers have the highest contrast with the green foliage, and therefore are more visible to the insects needed for their pollination.

History of Magenta:

The colour known as MAGENTA was given its name by Johann Wolfgang von Goethe in the late 1700's. Spanning more than thirty years, his classic colour experiments culminated in the mysterious marvel called Theory of Colours, first published in German in 1810.

One experiential phenomena Goethe announced that there was the "recurring and unexplainable appearance" of an eighth colour - one which would "mysteriously appear" just beyond Violet - or just before Red, seemingly creating a Colour or Light Loop (Circular) as opposed to a Rainbow (Linear). Magenta was first introduced as a colour of a new aniline dye called fuchsine (taken from the flower fuchsia), patented in 1859 by the French chemist Francois-Emmanuel Verguin. Its name was changed the same year to Magenta, to celebrate a victory of the French and Sardinian army at the Battle of Magenta on 4th June 1859, near the Italian town of that name.

Shades of magenta began to appear in art soon after it was introduced. Paul Gauguin (1848-1903) used a shade of magenta in 1890 in his portrait of Marie

Page 35 Lagadu, and in some of his South Seas paintings. Thought Trail Henri Matisse and the members of the Fauvist movement used magenta and other non-traditional colours to surprise viewers, and to move their emotions through the use of bold colours.

Emotional re-actions to Magenta:

On the video Everyday Magenta, we talk about the physical reactions to this colour. You may wish to find something magenta and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour magenta:

......

When I look at magenta, I feel (give 3 examples):

......

Which Chakra does magenta correspond to:

Name three emotional responses to Magenta:

......

Magenta - out of balance:

When Magenta is out of balance, it can be quite distressing and overwhelming colour. Magenta can also bring on resentment.

Balance this colour with Green to help deter this behaviour.

Page 36 Branding with Magenta: Thought Trail

Name three companies that have Magenta logos and a feeling of being a Magenta organisation:

......

Notice that magenta logos apply to companies and organisations that are young and have initiative. Positive uses of Magenta:

The colour of business accumen, use this colour in your environment to create effective negotiation

Attract both male and female clients by applying carefully magenta to your branding

When things are out of balance between family members apply this colour to bring harmony

Magenta is the colour of fearlessness add to plain spaces to brighten and enlighten

Going through transformation, then use a magenta spray or wear the colour to support the process.

Use this colour to help 'let go' of issues that do not serve. Although orange is a great colour for this, magenta can also serve you well with maybe a little more negotiated approach. Magenta personalities:

If you are a Magenta Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Fertile imagination with many creative instincts

Have great taste

Fabulous organisers

See both sides of the argument

Very resourceful

Dislike rules and regulations

Little issues can consume

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are available on-line at www.colourministry.co.uk

Page 37 Gold Thought Trail The Science Snippets

Gold is a colour but it is predominantly a chemical element - AU. In its purest form, it is bright, slightly reddish, yellow, dense, soft, malleable and it can deform under stress.

This metal has been a valuable and highly sought-after precious metal for coinage, jewellery, and other arts since long before the beginning of recorded history.

Gold’s high malleability, ductility, resistance to corrosion and most other chemical reactions, and conductivity of electricity have led to its continued use in corrosion resistant electrical connectors in all types of computerised devices (its chief industrial use). Gold is also used in infrared shielding, coloured-glass production, and gold leafing. Certain gold salts are still used as anti- inflammatories in medicine.

History of Gold:

Gold's history does not have a starting point. Gold has been on earth as part of supernova nucleosynthesis, when earth was created and sank to the planetary core.

Our first understanding of how gold was used can be seen from the Ancient Egyptians who used Gold extensively throughout their time on earth. The Death mask of Tutenkahmune is 11 kilos of solid gold - the Egyptians used over 110 kilos of gold during their time in Egypt and they were very lucky as there was much gold available around the north african region.

The gold naturally connected them to the yellowness associated with the Sun and as they believed that gold had magical mystic powers it was used to create amazing objects. Dwarfs, whom were also seen as magical creatures, were the Goldsmiths and created wonderful items that would be given to the gods in workship.

In the Byzantine Age, gold was reflected in paintings that were icons to christianity. It was a devine gift that reflected light in all the paintings and many churches were adorned with Gold Tessera (a type of glass) that would be put all over the ceilings and reflected the light of God's eye on his people.

The renaissance era used gold to create Jewellery, Elizabeth handed out cameos to her most promising advocates as a form of thank you gifts. Gold was seen as a power and status object only available to the rich.

In the 1700's, Augustus the strong was obsessed by gold, making sure that he had more than anyone in the world. In Persia there were many gold owners that were extremely wealthy beyond our thoughts of wealth. Augustus search

Page 38 for an alchemist that was able to turn anything into gold and make him the Thought Trail richest man in the world. He found a young man that spent 10 years trying to turn everything into gold but failed. He made a sun mask for Augustus, out of copper but with a little gold as his legacy.

Move onto Birmingham in the 19th Century, the most innovative place on the planet where many patents were being made with new and inventive ideas. George Elkington who was obsessed with patents on 25th March 1940 made gold objects from nothing by electro plating.

When Prince Albert visited the factory he was fascinated and it was rumoured that he had a gold plating system installed in Buckingham Palace.

In the 20th Century, gold was reintroduced in Vienna's gilded age when Gustav Klimt painted The Kiss filled with various sources of gold. He combined all the traditions of gold in this picture hoping to bring gold once again into the forefront.

Nowadays gold has lost its tradition, gold bars are locked firmly away in the dungeons of the banks around the world or in safety deposit boxes, not able to share it's light. Gold now means money.

Emotional re-actions to Gold:

On the video Everyday Gold, we talk about the physical reactions to this colour. You may wish to find something gold and look at the colour yourself, what do you feel and how is your body reacting?

Give 3 words which describe the colour Gold:

......

When I look at Gold, I feel (give 3 examples):

......

Which Chakra does Gold correspond to:

......

Page 39 Name three emotional responses to Gold: Thought Trail

......

Gold - out of balance:

When Gold is out of balance, it can be either far too easy going not making any decisions or it can be very much a martyr.

Balance this colour with Green to help deter this behaviour or use Red to give yourself some energy to move forward.

Branding with Gold:

Name three companies that have Gold logos and a feeling of being a Gold organisation:

......

Notice that gold logos apply to companies and organisations that wish to show that they are either charitable and supportive or have luxury goods and services Positive uses of Gold:

Gold shows us the bigger picture, it throws light on any situation, so use it in the working environment if you are dealing with strategy

As a premier product, use gold to show your deservability and success

Gold is the colour of completion, wear it when finishing an emotional experience

Gold has a bit of every other colour so use it if you require a bit of everything

Use gold for meditation, connection to your god of your understanding, it will change the energy and bring clarity

Use gold to see the situation from every angle

Use gold to win

Page 40 Gold personalities: Thought Trail

If you are a Gold Personality - (see www.thecolourministry.co.uk to get your colour), you will be aware of some of your traits below:

Humanitarian who wish to save the world or at least make a mark

Natural Teacher in any role

Old souls with psychic abilities

Missionaries and visionaries

Can perform many roles

Too Trusting

Procrastinate and ignore problems

For further information on your colour personality, purchase our book 'Know your Colour Personality' or attend one of our workshops which are available on-line at www.colourministry.co.uk

Well done for completing this course in Everyday Colour, we hope you have enjoyed it.

Please now take the on-line multiple choice exam - we are sure you will pass. All the information is either in the book or videos.

For more courses, or further in-depth training please visit our website at www.colourministry.co.uk or contact us on 01903 33124

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