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Playbill: Who We Are stablished in 1884, Playbill now serves theater in most major American cities. It is a staple for the performing arts for over four generations. PlaybillE is the connection between the performers and the audience offering informative and up-to-date editorial vital and specific for the particular performance. Playbill delivers to your targeted market through an unparalleled connection with performing arts patrons. From the moment they sit down until they leave with their Playbill in hand, the publication is an intricate and essential part of their evening. Playbill readers are affluent and educated. This highly sought-after market has proven to have exciting, active and involved lifestyles. This gives advertisers an opportunity to reach the most targeted audience in town. Michel Manzo - 610-527-7047 [email protected] Playbill: Venues Playbill is present in the most prestigious venues in each market. The audience you want to reach attends the Playbill performing arts venues including: VENUES SERVED NEW YORK WEST NEW ENGLAND Broadway Theatres: Los Angeles: Henry Fonda Theatre, The Wang Center for the Performing Arts: Ambassador, American Airlines, Atkinson, Pantages Theatre, Wilshire Theatre, The Wang Theatre and Shubert Theatre Barrymore, Belasco, Beaumont, Booth, Brentwood Theatre, Wadsworth Theatre (including all performances of the Boston Broadhurst, Broadway, Circle in the Square, San Diego: Playgoers Series: Ballet and Boston Lyric Opera), Cort, Freidman, Gershwin, Golden, Hayes, Civic Theater The Colonial Theatre, The Wilbur Theatre, Hilton, Hirschfeld, Imperial, Jacobs, Kerr, San Francisco: The San Francisco Opera House, The Charles Playhouse I & II, Longacre, Lunt-Fontanne, Lyceum, Symphony, Curran Theatre, The Stuart Street Playhouse Majestic, Marquis, Miller, Minskoff, Music Golden Gate Theatre, Orpheum Theatre Box, Nederlander, New Amsterdam, Tempe: Gammage Auditorium MID-ATLANTIC O’Neill, Palace, Rodgers, Schoenfeld, Las Vegas: Venetian Hotel, Palazzo Hotel Philadelphia: The Philadelphia Orchestra Shubert, Simon, St. James, Studio 54, (Kimmel Center), Pennsylvania Ballet, Wilson, Winter Garden SOUTH CENTRAL Peter Nero and the Philly Pops Dallas: (Kimmel Center), Mann Center for the Off-Broadway Theatres: Dallas Symphony, Dallas Opera, Performing Arts, Forrest Theatre, Astor Place, Atlantic Theatre Company, Dallas Broadway Series: Walnut Street Theatre (Main Stage) Barrow, Cherry Lane, Classic Stage Contemporary Series - Baltimore: Hippodrome Performing Company, Gramercy, Jane Street, Joyce, The Majestic Theatre Arts Center Laura Pels, Little Shubert, Lortel, Dallas Summer Musicals - Washington, D.C.: The John F. Kennedy Manhattan Ensemble, Manhattan Theatre Fair Park Music Hall Center for the Performing Arts, National Club, (City Center, Stage 1 and 2), Minetta Houston: Theatre, Warner Theatre Lane, Newhouse, New World Stages (1-5), Houston Ballet and The Nutcracker at Orpheum, Playwrights Horizons the Wortham Center MID-WEST (Mainstage), Public (Anspacher, LuEsther, Houston Broadway Series: Hobby Center Chicago: Bank of America Theatre, Martinson, Newman, Delacorte), Primary for the Performing Arts, Theatre Under The Ford-Oriental Theatre, Cadillac Palace Stages, Second Stage, Signature Theatre Stars, Alley Theatre Theatre, Briar Street Theatre, Drury Lane Company, Snapple Theater Center, SoHo San Antonio: Broadway Series: Theatre (Oakbrook & Water Tower), Playhouse, Theatre for a New Audience, Majestic Theatre Marriott Theatre, Second City, Auditorium Union Square, Village, Westside New Orleans: Mahalia Jackson Theatre Theater, Goodman Theatre, (Downstairs/Upstairs), Zipper Factory Metropolis Theater, Paramount Theatre, SOUTHEAST Victory Gardens, Theatre at the Center Carnegie Hall: Miami: Miami City Ballet, New World Cincinnati: Broadway Series: Stern Auditorium, Weill Recital Hall, Symphony, Adrienne Arsht Center for Aronoff Center and Taft Theatres Zankel Hall; New York City Center the Performing Arts Columbus: Broadway Series: Broadway Series: Jackie Gleason Theatre, Ohio and Palace Theatres Lincoln Center: Coconut Grove Playhouse, Adrienne Arsht Indianapolis: Murat Theatre, Alice Tully Hall, Avery Fisher Hall, Center Clowes Theatre David H. Koch Theater, Ft. Lauderdale: Broadway Series: Minneapolis: State Theatre and Orpheum Metropolitan Opera House, Broward Center, Parker Playhouse Theatre, Pantages Theatre Lincoln Center Calendar Orlando: Broadway Series: Carr Center St. Louis: St. Louis Symphony Palm Beach: Kravis Center Broadway Series: Fox Theatre Birmingham, AL: Birmingham-Jefferson Convention Complex Michel Manzo - 610-527-7047 [email protected] Playbill: Demographics - Patrons of the Arts PLAYBILL IS A MUST READ • Playbill is distributed personally by theater staff. • Prior to the performance, Playbill previews that night’s events. • During the performance, Playbill guides you through concerts, operas, and shows. • During intermission, Playbill enlightens you with feature articles, performance informa- tion and quality advertising. • After the show, Playbill is a special keepsake and resource to the performing arts. • Playbill offers an ala carte approach whether a local, regional or national advertising buy. • 94% of readers take their Playbill home as a memento and remembrance of the performance. MichelFor your Manzo next advertising decision, call 610-527-7047 Playbill readers are well educated And feel the power of the performance! and affluent. Reader Profile - Classical Arts Reader Profile - Theater Male ......................................................................44% Male ......................................................................45% Female ..................................................................56% Female ..................................................................55% Median Age......................................................49 years Median Age......................................................49 years Attended College ..................................................89% Attended College....................................................87% Post Graduate Study..............................................36% Post Graduate Study..............................................30% $150,000+ Household Income ..............................47% $150,000+ Household Income ..............................46% Average HHI ..................................................$217,085 Average HHI ..................................................$206,742 Average Net Worth ......................................$1,280,524 Average Net Worth ......................................$1,175,861 Professional /Managerial ........................................57% Professional /Managerial ........................................55% Married ..................................................................87% Married ..................................................................87% Any Children ..........................................................43% Any Children ..........................................................43% Source: 2009 Mendelsohn Affluent Survey, Heads of House, HHI $100,000 or more Michel Manzo - 610-527-7047 [email protected] A Theatre Tradition Since 1884 PHILADELPHIA 2010-2011 S EASON Curtains Irving Berlin’s Amadeus September 7 - White Christmas January 18 - October 24, 2010 November 9, 2010 - March 6, 2011 January 9, 2011 Book 1 Book 1 September 7 - October 5 Book 1 January 18 - February 8 (4 weeks) November 9 - December 7 (3 weeks) Book 2 (4 weeks) Book 2 October 6 - 24 Book 2 February 9 - March 6 (3 weeks) December 8 - January 9 (4 weeks) (5 weeks) It’s 1959 and it looks like Robbin’ Hood of the Old Celebrate the holiday season with an all-new production of the Winner of a Tony Award for Best Play, the Academy West could be a Broadway smash, if it weren't for Broadway musical, White Christmas . See what happens when Award for Best Film, and triumphant in recent the supremely untalented leading lady. What's a a couple of song-and-dance men with romance in mind follow a revivals in London and on Broadway, Amadeus show to do? But wait! News just in! The leading duo of beautiful singing sisters en route to their Christmas show weaves a confrontation between mediocrity and ge - lady is murdered during her opening night curtain at a Vermont lodge, which just happens to be owned by the nius into a tale of breathtaking dramatic power. call. Whodunit? Everyone’s a suspect. boys’ former army commander. Sparks fly and snow falls! Walnut Street Theatre Walnut Street Theatre Walnut Street Theatre The 39 Steps Miss Saigon Jersey Boys March 15 - May 17, - September 30 - May 1, 2011 July 17, 2011 December 12, 2010 Book 1 Book 1 Book 1 September 30 - October 30 March 15 - April 5 May 17 - 31 (2 weeks) (4 weeks) (3 weeks) Book 2 Book 2 Book 2 June 1 - 30 (4 weeks) October 31 - November 27 April 6 - May 1 Book 3 (4 weeks) (4 weeks) July 1 - 17 (2 weeks) Book 3 November 28 - December 12 (2 weeks) Mix a Hitchcock masterpiece with a juicy spy A classic love story is brought up-to-date in one of The 2006 Tony Award ® - winning Best Musical about novel, add a dash of merry mayhem and you have the most stunning theatrical spectacles of all time. Rock and Roll Hall of Famers The Four Seasons. The 39 Steps , a fast-paced mystery for anyone In Miss Saigon , the creators of Les Misérables This is the story of how four blue-collar kids became who loves the magic of theatre! bring Puccini's Madame Butterfly to the modern one of the greatest
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