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Annual Report 2018 2018 Annual Report Ron Kalasinskas The transformation begins! Dear Friends and Supporters: In 2018, years of planning and preparation for the first phase of the Zoo’s Master For more than sixty years, Seneca meeting NextGen and NYS Science Plan came to fruition. The year included many significant improvements to the Park Zoo Society donors like you have Standards. The Society’s Programming Zoo campus and experience: helped Seneca Park Zoo thrive, grow and Conservation Action Department and evolve. As the nonprofit partner to inspires regional environmental June 1, 2018: Monroe County’s Seneca Park Zoo, we stewardship through pollinator habitat Wayne Smith share a common mission to inspire our restoration, nature hikes, park clean ups, Cold Asia opens community to connect with, care for, and our new Urban Ecologists workforce and conserve wildlife and wild places. development program. Members and guests encountered an entirely new type of animal Our joint vision is to On site, the Center be a national leader experience with the openings for Biodiversity of red panda and snow leopard in education and In 2018, the openings of Cold Exploration (CBE) habitats. With naturalistic conservation action Asia, the Savanna Outpost, was launched in The Zoo Society is proud to have spaces and viewing that enables for species survival. Animals of the Savanna, and beta testing in raised funds to ensure the opening And together, we are close proximity to the animals, of Cold Asia. Lead gifts from the new tram service were 2018, and is an achieving amazing the habitats started to shift Empire State Development and made possible in part by the immersive gaming results. space designed to perspectives on what a zoo Leonard and Lorraine Bayer were generosity of donors to the Since the opening connect our guests experience can be. instrumental to the effort. of the Genesee Trail Zoo Society’s A Wilder Vision with the impact of in 1992, the Zoo campaign. their actions on our Society has raised regional watershed. and provided nearly CBE was designed $20 million in funding for the Zoo’s in-house and fully funded by the Seneca capital improvement projects, from past Park Zoo Society. projects including Rocky Coasts and the Annually, the Zoo Society raises and Animal Hospital, to the extraordinary grants nearly one hundred thousand habitats in A Step Into Africa. In 2018, dollars to support international the openings of Cold Asia, the Savanna conservation efforts aimed at saving the Outpost, Animals of the Savanna, species and ecosystems represented at and the new tram service were made Seneca Park Zoo. possible in part by the generosity of donors to the Zoo Society’s A Wilder The Zoo Society is proud to partner Vision campaign. with Monroe County in serving this community to save species Each year, the Zoo Society raises internationally and inspire the next more than $700,000 to operate vital generation of environmental stewards. education and conservation action Walter Brooks programs ranging from KinderZoo Thank you for making it possible. Kelly Jordan Barnash and ZooCamps to school programs Pamela Reed Sanchez Gavin Brownlie Top: Len and Lorri Bayer, with Pamela Reed Sanchez and Larry Staub, Director of Parks and Seneca President and CEO Board Chair, 2018 Park Zoo, at the dedication of the Leonard and Lorraine Bayer Snow Leopard Habitat. Bottom Left: Seneca Park Zoo Society Seneca Park Zoo Society Monroe County Executive Cheryl Dinolfo with Gavin Brownlie, Board Chair, Pamela Reed Sanchez, Larry Staub and other staff, at the ribbon cutting for the Cold Asia habitats. September 13, 2018: Animals of the Savanna opens The five-acre Animals of the Savanna expansion wowed guests, with its sweeping habitats for Masai giraffes, plains zebras and our southern white rhino. The extraordinary indoor space features multiple species representing the ecosystem of the African Savanna, and one of the biggest indoor giraffe barns Wayne Smith in the United States. Seneca Park Zoo Society was thrilled to announce the largest individual gift in Zoo Society history, a $2.5 million donation from Mark and Maureen Davitt. Complemented with dozens of gifts from other donors, the Zoo Society met their funding obligation for this portion of the transformation. Jean Darling Laura Barrows Elesa Kim Top: Mark and Maureen Davitt, with their family, at the dedication of the Animals of the Savanna Building. Bottom left: Kathy Purcell and her son at the dedication of the outdoorLaura giraffe Barrows habitat. Bottom right: ElesaA family Kim Pamela Reed Sanchez enjoys The Animals of the Savanna on giraffe day. Laura Barrows Laura Savanna Outpost opens In addition to world class animal experiences, Animals of the Savanna features a new gift and food retail location, the Savanna Outpost. With a wide array of new merchandise and a convenient “grab and go” menu, the Outpost provides much needed services to the expanded Zoo. Tram service begins Mina Johnson Monroe County Executive Cheryl Dinolfo, wtih Larry Staub, Pamela Reed Sanchez and Assistant Zoo Opening with the Animals Director - Facilities Richard Mikiciuk each hold a brick from the main building as demolition began. of the Savanna expansion, the seasonal Tram service was an immediate hit. November 5, 2018: Guests enjoyed the scenic Main Zoo Building Razed Mina Johnson ride through Seneca Park while being transported The transformational year ended from one end of the Zoo to with the demolition of the the other. antiquated 1931 Main Zoo Building. While it was a bittersweet moment The Zoo Society is proud to to say goodbye to a building that have raised the funds from held so many memories, the mood the community to help quickly shifted to anticipation for make these guest service the future Tropics complex. additions possible. Dave Zimmerman Historic photo of the 1931 Main Zoo Building. Austin Quinlan Laura Barrows Laura Barrows Elesa Kim Top: Jim and Linda McElheny and Scott Hecker with the dedication of the areas they supported. Bottom: Kathleen Gamlen, one of our first donors to the capital campaign. EngagING our community The changes in 2018 are just the beginning of the implementation Our efforts to engage the community expanded, just as the Zoo campus did. of the Seneca Park Zoo Master We achieved significant boosts in key measures of engagement with the Zoo. Plan. Future stages include a new café, tropics complex, conservation center, and guest services facilities. Zoo attendance None of this would be possible without generous support from the community. The Trustees 374,605 of the Seneca Park Zoo Society 339,275 committed to raising $23 million 321,497 to complement $37 million from Monroe County. At the end of 2018 we had raised more than $7 million through the A Wilder Vision capital campaign. Many Sarah Hanson thanks to our supporters. 2016 2017 2018 Instagram followers school children 14,204 22,500 9,906 7,817 school children visited as part of field trips 2016 2017 2018 Zoo Scholars program launched in Urban Ecologist Workforce conjunction with RCSD Development Program piloted Erick Machajewski CONSERVING wildlife Our efforts to conserve wildlife locally and globally continue to be the bedrock of what we do. Funds Dedicated to Butterfly Beltway Plantings ZooBrew attendance Elesa Kim Conservation Priorities in 2018: In 2018 we partnered with In 2018 we piloted an innovative 3% 2% Rochester City School District to new program designed to amphibian pollinators launch ZooScholars, an inquiry- introduce urban youth to careers 5% 1% lion 22 Million Seeds based program addressing in environmental science and red panda 5% 16% standards for science, math and ecology, while empowering orangutan elephants language arts for 2nd graders. them to be ambassadors for In April, two-thirds of the RCSD the environment in their own 14% students participated in the neighborhoods. Partnering with 8% snow polar leopard program, which included a visit the City of Rochester’s Summer bear to the Zoo followed by additional of Opportunity Program, we were projects and assignments back in able to hire three participants in covering 10 acres the classroom. The program was the program in 2018. These youth 10% rhino of land a success and will be expanded in will continue with the program 13% 2019. in 2019, while we also add a new giraffe 11% class of 8 year-one participants. penguin 13% lemur Impact of park cleanups Acres cleaned Weight of trash collected 256.34 134.72 63.58 43.01 36.58 4.83 5.48 12.43 7.79 8.92 Turning Seth Green Genesee Seneca Park Durand Point Park Island - Park Gateway Park Trout Pond Eastman Beach Zoo Society leads Madagascar Urban Wildlife Information Network Reforestation Effort launched in Rochester Chance Wright A strong basE OF supporters and partners An engaged, and growing cadre of supporters make it all possible. This year was no exception with new achievements in individual donors, event attendance and more. Member households ZooBrew attendance ZooBrew attendance In 2018, we partnered with Centre In 2018 we launched a local ValBio, including prior researcher branch of the Urban Wildllife 12,943 in residence at the Zoo, Mahandry Information Network, coordinated Hugues Andrianariosa, to launch by Lincoln Park Zoo’s Urban 2016 a reforestation project. Over Wildlife Institute. The program 11,534 9,714 12,000 saplings were planted in uses camera traps to understand 11,509 2018 alone. Each individual sapling how wildlife and people co-exist in is being tracked using blockchain urban environments. Monitoring 2017 technology to understand is done in over a dozen cities, now 11,156 the health and success of the including Rochester! With wildlife plantings, and to monitor the and people sharing more and more impact of the donation for each space locally and globally, this investor.
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