$4.00 • so you're making your move to Rochester ... Have you seen Sibley's? Make us one of your first contacts and see all the ways we can make your life here more fun . Sibley's Is the largest department store between N.Y. C. and Cleveland, a division of Associated Dry Goods along with many other fine stores you may already know: We'll help you plan that new home. Our Interior Design Studio will help you add to what you have or start out brand new. And it doesn't cost a penny extra to get their advice . Sibley's Downtown Sibley's has It all . .. a wealth of merchandise! Fashions for the family, home furnishings, a Budget Store, a Gourmet Grocery and Bakery, a travel bureau, banking facilities , a photo studio, beauty salon, and a host of other services. Shop at home? Of course. We'll send our consultants to help you choose draperies, carpeting and slipcovers; show samples, measure floors and windows; give estimates. Just give us a call: 423-2969. Paying Is easy at Sibley's. You can open a regular 30-day charge account. Or, if you have a major credit card, you can open an instant mini-charge on the spot. If you'd like a little more time, we'll tailor a payment plan to your needs with a Convenient Budget Account. Sibley's Is nearby, no matter where in the Rochester area you live . Besides our big Downtown store, we have suburban stores at Greece Towne Mall , Irondequoit Plaza, Eastway Plaza, Newark Plaza, Eastview Mall and Southtown Plaza. See you at Sibley's . .. we're your new neighbors-welcome! 'L. S. Ayres, Denver Dry Goods, The Diamond, Gold waters, Hahne & Co., The Wm. Hengerer Co. , The Joseph Horne Co., Lord & Taylor, The H. & S. Pogue Co. , Powers Dry Goods, Robinson's of S. California, Robinson's of Florida, Stewart & Co., The Stewart Dry Goods Co. , and Stix, Baer & Fuller Great• .Rochat• Is Something Special Our community offers an unusually high unanswered, a visit or phone call to the quality of life, which makes it a great Rochester Area Chamber of Commerce is place to live, work, visit, and do business. an easy way to get the information The Rochester Area Chamber of desired. Commerce is proud to present this Meanwhile, we encourage you to publication. It gives an overview of the become a contributing partner in fine attributes of Rochester-area living Rochester living. and describes those aspects of our community that make it one of the most Thomas T. Mooney desirable places in the country in which to President live. Rochester Area Chamber of Commerce We acknowledge business and industry, educational and cultural institutions for making a significant contribution to the Theodore J. Altier quality of life in our area. Board Chairman We also give special thanks to the many Rochester Area Chamber of Commerce advertisers who cooperated to make this publication possible. Rochester Area Chamber It's the Chamber's hope that you will of Commerce, Inc. discover Rochester through these pages, 55 St . Paul Street and share the pride we feel for our Rochester, New York 14604 community. If there are specific questions (716) 454-2220 A partial view of downtown Rochester and the Genesee River , Greater Rochester Is Keeping Something Special 1 Healthy 61 In the Heart of the The Bountiful Northeast Region 4 Marketplace 70 Greater Rochester Suburban Cities: in Review 7 The Comfortable Life 78 Rochester: The Arts: A Study in Quality 10 Abundant and Accessible 82 The Production Bringing of Excellence 23 It All Together 91 Easy Come, A Wealth of Easy Go 31 Recreational Assets 96 Education Earns For Your High Marks Here 35 Information 104 Diverse Designs Advertisers' for Living 53 Index 111 Project Manager Glenn Kopp • Asst. Project Manager Sherri Lombardo • Editor Rita Johnson • Writer Howard Hosmer • Editorial Photographer Robert Milnes • Advertising Photographer Paul Novelli • Art Directors Lisa Sherer, Phil Waters • Asst. Art Director Melinda Wade • Composing Dept. E. Beryl Myers, Carol Davis, Phyllis Rifkin Table of Contents Produced in cooperation with the About the cover: Silhouetted against a Rochester Area Chamber of Commerce Inc. brilliant sunset is the Mercury statue WyomaBest located atop the Lawyer's Coop Building by in downtown Rochester. Windsor Publications, Inc. 21220 Erwin Street, P.O. Box 1500 Woodland Hills, California 91365 WPBN 1481 There is a commitment when you take the name of the city for the name of your company. Twenty years ago we started a business here with a handful of ~ dedicated people and a few thousand square feet of leased space. We called ourselves Rochester Instrument Systems. Two things were implicit in the name. Making innovative instruments. Making them in Rochester. Today, only about a block from where it all began, we employ 400 "Rochesterians" in our own 5.5 acre modern manufacturing facility. This familiar blue-striped building on Union Street is also corporate headquarters for a company-wide force of over 700 employees in manufacturing plants in the United States, Canada, and Europe, and in over 100 sales offices around the globe. We are now a key part of a broad-based, international instrument capability under Trans Union Corporation, an association that has enhanced our ability to supply engineered products, worldwide, to help make energy production safer and more efficient. After two decades we have grown well beyond our Rochester beginnings. But we have not grown beyond our commitments. We still make innovative instruments. We still make them here. Over the years people have come to call us simply RiS. We do, too. But we do not forget what it stands for. We have seen the rewards of commitment. If you have a sense of commitment in what you do, and would like to apply it in an innovative, results-oriented environment, let's talk. Call us, here in Rochester, at 263-7700. Ask for Chris Carey in Industrial Relations, Extension 78 2 3. 3 Montreal Toronto Lake Ontario Boston Rochester Detroit N.Y. Cleveland Pittsburgh Philadelphia · New York B a It 1more Washington In the Heart of the North·east Region Greater Rochester is a major industrial out to over 80 million people. That's over and technical center in New York State. one third of the total U.S. population. It is uniquely centered within the heart Rochester is New York State's third­ of the Northeast Region, providing an largest city. It is located in the western economic bridge to Washington, part of the state on the south shore of New York, Toronto, Philadelphia, Lake Ontario. Just six or seven miles Pittsburgh, Detroit, Cleveland, Boston, southward from the lake is Rochester's Baltimore, and Montreal. Within a 400- central business district. Rochester's mile radius that includes 12 Northeastern Standard Metropolitan Statistical Area States and the two most populous includes Monroe, Ontario, Livingston, Canadian Provinces, Rochester reaches Orleans, and Wayne counties. 4 Gananda is a new community of 1,500 acres located on Rochester's east side. Gananda's own public school, playgrounds, lakes, swimming pool, tennis courts and green areas are within walking distance of residential neighborhoods. For information concerning housing or locating your business in Gananda, call Home Leasing Corporation (716) 271-1401. Directions: Gananda is twenty-flue minutes from downtown Rochester. Take Route 441 from Penfield to Gananda Parkway. Turn right and follow signs to model area. 1111111111111 The natural place to be. 5 Let it Happen to you! In just over a decade, Computer Con­ soles has become one of the area's most talked about companies; its revenues, profits, facilities and workforce all having grown tremendously. Today CCI has offices in over 40 cities. And the sophisticated data management systems which we design, develop, man­ Once Again ufacture and market for the telephone industry are serving millions of people in the U.S. and elsewhere. Something Bold The on-line distributed processing tech­ nology which CCI has so successfully and Imaginative developed and applied to this huge market is now finding uses in other fields where needs also exist to automate and· Exciting the gathering, storage and fast retrieval of great quantities of information. CCI is proud of its progress, the commu­ is Happening in Rochester nity which has helped it prosper and above all its people. Let us know if you'd like to join them in an adventure that has only just begun. CCI COMPUTER CONSOLES INCORPORATED® 97 Humboldt Street Rochester, N.Y. 14609 6 Greater Rochester in Review Population: Monroe County chartered -1821 City- 241 ,539 Area: County- 701 ,145 City-36 square miles 50-mile radius-969,800 (Standard County-675 square miles Metropolitan Statistical Area) (SMSA) SMSA- 2,966 square miles Trading area- The SMSA includes the counties of Monroe, Livingston, Ontario, Elevation: 500 feet above sea level Orleans, and Wayne. Government: Founded: Rochester- city-manager form 1803 Monroe County- county manager Incorporated: As a village, Rochesterville -1817 Utilities: Rochester and Monroe County are served As the city of Rochester- 1834 The Rochester Rundell Memorial Library 7 8 chiefly by the Rochester Gas & Electric courses and Hebrew-language and Bible Corp ., the Rochester Telephone Corp., studies Greater Rochester the City Water District, and the Monroe County Water Authority. Higher Education: in Review University of Rochester, Rochester Houses of Worship: Institute of Technology, Nazareth College More than 380 of Rochester, St . John Fisher College, Roberts Wesleyan College, Monroe Financial Institutions: Community College, State University 20 , with approximately 240 branches College at Brockport, Empire State College State University of New York, Retail Sales: St. Bernard's Seminary, Colgate­ SMSA - $3 .230 billion Rochester Divinity School-Bexley Hall­ Monroe County- $2 .333 billion Grazer Theological Seminary Taxes: Health Care: The State of New York levies a personal Nearly 2,000 physicians and surgeons, income tax at a rate of 2% on the first more than 450 dentists.