L OGO V ARIA T ION S Black background field is provided for visual reference. This is not part of the reversed logo design.

FULL L OGO WIT H T A G L OGO ON D ARK ER BA C K GROUND

The full logo with tag should be used at all times during the implementation phase. If questions arise, please contact the communications department.

bring the family. closer. L OGO WITHOU T T A G S IMPLIFIE D V ERSION / L OGO WITH ROCHE S TER T A G

SIMPLIFIED LOGO One-of-a-kind museums. Unique themed attractions. Terrific theater WITHand ROCHE theSTER TA G incredible drama of Use when distributing or implementing the simplified sports. The hidden gem of Western is waiting to shine brightlogo onfor marketing you. materials Use this helpful guide outside the Rochester region. The version with the words “Rochester, NY” to plan your next trip to Rochester and bring the family closer to the shouldextraordinary be used. This option and to each other. is intended to reinforce the brand to those who G REY S CALE V ERS ION REV ERSED V ERS ION are unfamiliar with the organization outside the Rochester region.

Events (Continued) • • Whispering Pines Miniature Golf

30% GREY • Corn Hill Summer Arts Festival • Wickham Farms 30% GREY • CGI International Jazz Festival • Park Avenue Summer Arts Festival Museums, Cultural, and Historical • Key Bank Rochester Fringe Festival Institutions • Genesee Country Village & Museum • Agritourism, Outdoor Fun, and Swimming • George W. Cooper International Doll • Adventure Landing Miniature Golf and Collection at the Central Library Fun Center • Jell-O Gallery • Bay Creek Paddling Center • • Braddock Bay Raptor Research • National Susan B. Anthony Museum • Clubhouse Fun Center & House • Colonial Belle Cruises • Rochester & Genesee Valley Railroad Museum • Corbett’s Glen Nature Park • Rochester Museum & Science Center • Cracker Box Palace Farm and Animal Haven • Stone-Tolan House • Cumming Nature Center • The Strong National Museum of Play • Darien Lake Six Flags Amusement Park • Erie Canal at Schoen Place • Ganondagan State Historic Site • Sports • Helmer Nature Center • Rochester Amerks Hockey • Hidden Valley Animal Adventure • Indoor • Historic Dentzel Carousel at • Ontario Beach Park • • Lollypop Farm • • Long Acre Farms • Ontario Beach Park • Pineway Ponds Spray Park Theater and Performance • Roseland Water Park • • Sam Patch Erie Canal Cruises • TYKEs Theatre at JCC • Seabreeze Amusement Park • Nazareth College Arts Center • • Rochester Broadway Theatre League • Springdale Farm • Rochester City Ballet • Stokoe Farms • Rochester Philharmonic Orchestra – • Tinker Nature Park OrKIDStra

AND MUCH MORE L OGO V ARIA T ION S Black background field is provided for visual reference. This is not part of the reversed logo design.

FULL L OGO WIT H T A G L OGO ON D ARK ER BA C K GROUND

The full logo with tag should be used at all times during the implementation phase. If questions arise, please contact the communications bring the family. closer. department.

L OGO WITHOU T T A G S IMPLIFIE D V ERSION / L OGO WITH ROCHE S TER T A G

Monroe County Parks Winter FunSIMPLIFIED LOGO WITH ROCHESTER TAG

Use when distributing or • Abraham Lincoln Park • Bristol Mountainimplementing the simplified Winter Resort logo on marketing materials outside the Rochester • Black Creek Park • Cummingregion. TNaturehe version with Center the words “Rochester, NY” Cross-Countryshould be used. This optionSkiing • Churchville Park is intended to reinforce the brand to those who G REY S CALE V ERS ION REV ERSED V ERS ION are unfamiliar with the • Glacier oRidgerganization outside Snow the Tubing • Crescent Trail in Perinton Rochester region. • Devil’s Cove Park • Manhattan Square Park Ice Skating • Durand Eastman Park • Mendon Ponds Park Cross-Country Skiing • Ellison Park • Thomas Creek Ice Arena 30% GREY • Erie Canal Heritage Trail 30% GREY • Bill Gray’s Regional Iceplex • Trail System • Roc Holiday Village • • Swain Ski Resort • Greece Canal Park • Greenway Trail • Highland Park • Irondequoit Bay Marine Park • Irondequoit Bay Park West Indoor Attractions • Lehigh Valley Trail Park • Horizon Fun FX • • Sky Zone Trampoline Park • Mendon Ponds Park • Altitude Trampoline Park • Northampton Park • LASERTRON • Oatka Creek Park • RPM Raceway • Powder Mills Park • Dave & Buster’s • RV&E Bike and Skate • RockVentures Climbing Gym • Seneca Park • Central Rock Gym • Towpath Bike Rentals • Climbing Vine Café and Play • Tryon Park • Ontario Play and Café • Turning Point Park • Victor Hiking Trails • Webster Park • Park

how close are you? Memorial Art Gallery Rochester Museum 1.7 Miles, 6 Minute Drive & Science Center George Eastman Museum 1.7 Miles, 8 Minute Drive 2.3 Miles, 8 Minute Drive The Strong National Museum of Play Genesee Country .6 Miles, 4 Minute Drive Village and Museum 23 Miles, 32 Minute Drive Seabreeze Amusement Park 11 Miles, 20 Minute Drive Park Ave Summer Arts Festival Seneca Park Zoo 1.5 Miles, 7 Minute Drive 3.9 Miles, 12 Minute Drive Hidden Valley Animal Adventure Rochester Lilac Festival 57 Miles, 69 Minute Drive 2.3 Miles, 8 Minute Drive