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MERCHANDISING SOLUTIONS GROW SALES WITH POWERFUL PRODUCT DISPLAYS!

success made simple™ MERCHANDISING SOLUTIONS MAKE IT EASY FOR PATRONS TO BUY MORE

DRIVE SALES

• PROMINENTLY DISPLAY the brands that patrons love

• QUALITY, DISTINCTIVE DESIGNS create a premium look

• STIMULATE IMPULSE PURCHASES from additional points of sale

SIMPLIFY OPERATIONS

• EASY TO REPLENISH

• DURABLE and built to last

• VARIETY of versatile, space-saving options

• LITTLE OR NO assembly required

FEATURE TOP BRANDS

•LEADING GENERAL MILLS BRANDS grow sales faster!

BULK CEREAL SOLUTIONS GENERAL MILLS BIG G CEREALS ARE THE #1 SOURCE OF WHOLE GRAIN ® AND AT BREAKFAST ® • General Mills Big G cereals provide America with more ARE THE #1- AND whole grain at breakfast than any other breakfast food from any other manufacturer. #2- SELLING CEREALS

• General Mills has 4 out of the top 5 selling cereal brands*. 2 SOLUTIONS SOLUTIONS BULK CEREALBULK BULK CEREALBULK IN THE COUNTRY! GRAVITY BINS • Easy to fill, portion controlled and preserves cereal freshness.

• Simple to clean and dishwasher safe; National Sanitation Foundation certified. SCOOP BULK DISPENSER CEREAL JUGS • Stackable, durable bin and scoop. • Portable jug with • Easy to fill and simple for patrons flip-top lid for 3-BIN SET to use. convenient serving. 3.5 GALLON FS15820 Capacity: approximately 2 Bulkpak bags Dimensions: 19"W x 25"H x 15"D $345 Value

2-BIN SET 3.5 GALLON F S15818 Capacity: approximately 2 Bulkpak bags Dimensions: 13"W x 25"H x 15"D $230 Value

SCOOP BULK DISPENSER CEREAL JUGS ALL BIG G CEREALS ARE IB4157 FS12440 Capacity: approximately Capacity: approximately MADE WITH AT LEAST 8g 3 Bulkpak bags 1 Bulkpak bag Dimensions: Dimensions: 1 1 1 OF WHOLE GRAIN. 10"W x 16 /2"H x 10"D 5”W x 11"H x 7 /4"D $75 Value $15 Value

*Source: AC Nielsen 52 weeks ending 3/12/11 1 All big G cereals contain at least 8g of whole grain per standard serving; at least 48g recommended daily 2 AC Nielsen, Dollar Share of 3/12/11 CONVENIENCE MEETS CONSUMER APPEAL • Grow sales with America’s favorite brands in convenient, good-to-go sizes.

AN ADULT SERVING OF CEREAL IN ONE CONVENIENT CUP!

CUP CEREAL TREES • Sturdy, space-saving cup trees with rotating trays for ease of patron use.

• Attention-grabbing headers to drive sales. AND SINGLE-SERVE CEREALSINGLE-SERVE

SINGLE-SERVE

CEREAL AND COUNTERTOP TREE FLOOR TREE FS10005 FS10000 Capacity: 36 Cups Capacity: 60 Cups SNACKS Dimensions: Dimensions: 3 1 3 39 /4"H x 11"D 72 /3 "H x 15 /4"D $65 Value $85 Value METAL WIRE DISPLAY RACKS RACKS • Versatile! Designed to hold Bowlpaks, Singlepaks,® • Display and capture impulse sales. ® Cup Cereal, Snack Bars and Mix. • Small footprints, perfect for • Compact, easy way to serve a variety of products. checkout area or snacks counter. • Floor rack on sturdy wheels for easy movement. • Specifically designed for ® bars and Fiber One® bars.

COUNTERTOP RACK FS12985 Capacity: 24 Cups, 64 Bowlpaks, COUNTERTOP 2 x 2 COUNTERTOP 1 x 4 120 Singlepaks,® 6 Snack Bar SINGLE-SERVE SINGLE-SERVE Sleeves or a combination FS13000 K FS12995 K Dimensions: Capacity: 4 Sleeves of Snack Bars Capacity: 4 Sleeves of Snack Bars CEREAL AND SNACKS AND CEREAL CEREAL AND SNACKS AND CEREAL 1 3 1 19 /4" W x 20 /4"H x 16 /2"D Dimensions: Dimensions: 1 3 1 2 1 1 $100 Value 12 /10"W x 10 /5"H x 9 /10"D 6 /5"W x 23 /2"H x 9 /10"D $45 Value $45 Value

CLIP STRIP ALMOST 50% • Functional hanging clip OF ADULTS strip holds bagged snacks. SNACK AT • Saves valuable floor and #1 SELLING SNACK counter space. LEAST TWICE BARS THAT MOVE OFF

3 A DAY FLOOR RACK CLIP STRIP THE SHELF 1.5 TIMES FS12990 FS13005 FASTER THAN THE Capacity: 90 Cups, 240 Bowlpaks, Capacity: 12 Pouches of Snack Mixes 4 320 Singlepaks,® 20 Snack Bar Dimensions: COMPETITION Sleeves or a combination 31"H Dimensions: $20 Value 9 1 24 /10"W x 58 /2"H x 24"D $250 Value

3 NPD/crest Total Foodservice servings 12 months ending 12/07 4 PEI June 2009 Foodservice Performance Monitor ® IS THE #1 SELLING BRAND* YOPLAIT® BRANDED SPOONS PREMIUM SHELF LINERS • Yoplait® branding gives your salad bar • Premium yogurt display grabs patron attention a premium look. YOPLAIT® SPOONS and makes restocking simple. • Brand your salad bar with FS15753 • Sets of 2 rows can easily be linked together Yoplait® branded spoons. for shelf facings of 4, 6, 8, etc. • Shelf-liner holds up to six 6oz. cups per row. SALAD BAR CLINGS • Brand your salad bar yogurt with Yoplait® clings. • Easy to use, place on salad bar shield.

SALAD BAR CLINGS A23199 - Leadership A23200 - Environmental A23201 - Breast Cancer SHELF LINERS A23202 - Healthy Dimensions: FS15807 5"W x 4"H Capacity: 12 - 6oz. cups Dimensions: 1 7 /2"W x .93"H x 18"D PRODUCT STICKERS • For more efficient stocking and reordering. SALAD BAR • Place a sticker on each shelf liner for easy TABLE TENTS product identification. • Patrons prefer Yoplait®

• Attention grabbing table STICKERS tents to drive yogurt business FS15824 Dimensions: 3 3 1 /8"W x /4"H TABLE TENTS A23203 - Leadership A23204 - Environmental A23205 - Breast Cancer SOLUTIONS A23206 - Healthy SOLUTIONS Dimensions: 1 1 5 /2"W x 5 /2"H YOGURT MERCHANDISING YOGURT MERCHANDISING

*Source: AC Nielsen – 52 Week SS Volume Week Ending 4/02/11 MERCHANDISING SOLUTIONS POWERFUL BRANDS GROW POWERFUL SALES!

CEREAL, SNACKS AND YOGURT TERMS AND CONDITIONS By accepting one or more of these dispensers, operators acknowledge that these racks and dispensers are exclusively for use with General Mills products, and that receiving the unit(s) free of charge is based on their intent to purchase the required volume of General Mills products. General Mills may reclaim the unit(s) or seek reimbursement for their cost if either the display or purchase requirements are not met.

For more information, call 1-800-882-5252 or visit us online at generalmillsfoodservice.com.

success made simple™

©2011 General Mills 051130M A22838