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Magic Quadrant for Enterprise Backup/Recovery Software

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Magic Quadrant for Enterprise Backup/Recovery Software 6/10/13 Magic Quadrant for Enterprise Backup/Recovery Software Magic Quadrant for Enterprise Backup/Recovery Software 5 June 2013 ID:G00245495 Analyst(s): Dave Russell, Pushan Rinnen VIEW SUMMARY STRATEGIC PLANNING ASSUMPTIONS Through 2015, disk-to-disk-to-tape (D2D2T) Backup is among the oldest, most performed tasks in IT. The industry continues to undergo backup will remain the predominant strategy for significant change as organizations embrace new technologies and techniques and show a large enterprises. propensity to augment or switch legacy vendors and backup techniques. By the end of 2016, 40% of large enterprises, up from 20% at year-end 2012, will have eliminated tape for operational recovery. Between 2012 and 2016, one-third of Market Definition/Description organizations will change backup vendors due to frustration over cost, complexity and/or capability. This document was revised on 7 June 2013. The document you are viewing is the corrected By 2016, at least 20% of large enterprises will version. For more information, see the Corrections page on gartner.com. abandon backup/recovery solutions using a traditional methodology and adopt those that A vendor profile in this research is not entirely product-specific, but rather represents the vendor's employ only snapshot and replication techniques, up from less than 7% today. overall position in the enterprise backup/recovery software market. The emphasis of this Magic Quadrant research is on backup/recovery software (that is, backup applications). For vendors that meet the inclusion criteria (weighted heavily toward backup application software capabilities), we EVALUATION CRITERIA DEFINITIONS evaluated their entire backup/recovery software and hardware portfolio. However, hardware solutions and partner products were given a lower weighting in an attempt to focus on the Ability to Execute vendor's own backup/recovery software and intellectual property. This research emphasizes disk- Product/Service: Core goods and services based backup and server backup, although tape backup and endpoint backup will be factored into offered by the vendor that compete in/serve the the comprehensiveness of the vendor's data protection portfolio and capabilities. Although defined market. This includes current product/service capabilities, quality, feature sets Gartner believes that the appliance packaging option is often attractive for storage, particularly and skills, whether offered natively or through for backup use cases, this research is not focused on backup appliances (see "Storage Appliances OEM agreements/partnerships as defined in the May Transcend IT Silos and Incur High Cost at Scale"). market definition and detailed in the subcriteria. Overall Viability (Business Unit, Financial, The Magic Quadrant for Enterprise Backup/Recovery Software presents the next step in the Strategy, Organization): Viability includes an evolution of backup, which incorporates new products, solutions and techniques for protecting, assessment of the overall organization's financial backing up and recovering desktop, laptop, physical server and virtual server files, applications health, the financial and practical success of the and system images. These backup products provide features such as traditional backup to tape, business unit, and the likelihood that the backup to conventional disk, backup to the cloud, data reduction (compression and deduplication), individual business unit will continue investing in snapshot, heterogeneous replication, continuous data protection (CDP) and/or virtual tape library the product, will continue offering the product and will advance the state of the art within the (VTL) support, among other capabilities. organization's portfolio of products. Organizations are increasingly making their backup product selection from vendors that offer Sales Execution/Pricing: The vendor's capabilities in all presales activities and the structure that expanded protection capabilities and techniques, in addition to traditional tape-based backup supports them. This includes deal management, software. Many organizations understand the value of backing up critical data via multiple pricing and negotiation, presales support, and the methods. Many of these vendors profiled here would have been considered nontraditional overall effectiveness of the sales channel. suppliers of recovery solutions only a few years ago. Market Responsiveness and Track Record: Ability to respond, change direction, be flexible and Gartner has responded to the changing enterprise backup/recovery landscape with a more achieve competitive success as opportunities comprehensive evaluation tool that better reflects the current and evolving state of the market. develop, competitors act, customer needs evolve While the origins of this Magic Quadrant are in tape-based backup application software, we also and market dynamics change. This criterion also consider vendors that produce backup software and potentially a complementary backup/recovery considers the vendor's history of responsiveness. hardware portfolio. A vendor no longer must possess tape capabilities to be included. However, Marketing Execution: The clarity, quality, vendors that do not possess a broad-based and heterogeneous backup application (for example, creativity and efficacy of programs designed to a Windows-only or a single hypervisor virtual machine [VM]-only solution) and that deliver only deliver the organization's message to influence disk-based backup appliances were not eligible for inclusion in this Magic Quadrant. It also the market, promote the brand and business, increase awareness of the products, and establish excludes backup software for a homogeneous environment, such as native tools from Microsoft or a positive identification with the product/brand VMware for their own specific platforms, as many enterprise customers prefer a single, scalable and organization in the minds of buyers. This backup product for a heterogeneous environment. Other solutions for more-specific backup use mind share can be driven by a combination of cases, such as pure-play endpoint, cloud or appliance solutions for backup, are also not included publicity, promotional initiatives, thought in this research. leadership, word-of-mouth and sales activities. Customer Experience: Relationships, products As the backup/recovery software market comprises several dozens, if not hundreds, of vendors, and services/programs that enable clients to be this report narrows it down to those that have strong presence in large-enterprise environments, successful with the products evaluated. in part measured by Gartner search analytics and Gartner end-user inquiry. Specifically, this includes the ways customers receive technical support or account support. This can also include ancillary tools, customer support Methodology programs (and the quality thereof), availability of user groups and SLAs. Placement on the Magic Quadrant is heavily influenced by more than 1,000 conversations Operations: The ability of the organization to conducted annually with Gartner clients on the topic of backup and recovery. In addition, the meet its goals and commitments. Factors include Magic Quadrant methodology includes a comprehensive vendor survey; several in-depth vendor the quality of the organizational structure, briefings regarding product, portfolio, strategy and messaging; and the solicitation of three or including skills, experiences, programs, systems more references from each vendor for interviews and up to seven references for electronic and other vehicles that enable the organization to surveys. Gartner also utilizes worldwide end-user surveys, Gartner conference kiosk surveys, operate effectively and efficiently on an ongoing Gartner conference session polling data, and many one-on-one conversations and backup basis. roundtable discussions from these conferences. From these and other data sources, we learn Completeness of Vision how customers are using the vendor's solutions and how prospects could potentially benefit from Market Understanding: Ability of the vendor to them, and we are also able to determine the strengths and cautions of the offering from each understand buyers' wants and needs and to provider. We learn about experiences with sales and support, acquisition and maintenance translate those into products and services. Vendors that show the highest degree of vision pricing, and opinions on vendor responsiveness to aspects such as requests for enhancements. listen to and understand buyers' wants and needs www.gartner.com/technology/reprints.do?id=1-1FWTPQY&ct=130606&st=sb 1/18 6/10/13 Magic Quadrant for Enterprise Backup/Recovery Software and can shape or enhance those with their added It is important to remember that the Magic Quadrant does not solely rate product quality or vision. capabilities and features. A Magic Quadrant is not just about a vendor's product(s); it is a scenario chart that maps a vendor's overall position in a specific market. While the product Marketing Strategy: A clear, differentiated set of messages consistently communicated throughout portfolio is an important part of the rating, the vendor's ability to acquire customers and expand the organization and externalized through the its presence in the market is also important, as is its ability to grow product and service revenue. website, advertising, customer programs and A vendor that offers a strong, technically elegant product, but is unable or unwilling to invest in positioning statements. marketing
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