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(Studi Kasus Mahasiswi Febi Uin Sts Jambi) Skripsi Novi Aisah

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(Studi Kasus Mahasiswi Febi Uin Sts Jambi) Skripsi Novi Aisah PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK (STUDI KASUS MAHASISWI FEBI UIN STS JAMBI) SKRIPSI NOVI AISAH NIM: SES.141424 Pembimbing: Drs. Muhamad. Ismail, M.Ag Bambang Kurniawan, SP.,ME PROGRAM STUDI EKONOMI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM UNIVERSITAS ISLAM NEGERI SULTHAN THAHA SAIFUDDIN JAMBI 1940 H / 2019 M MOTTO . Dan hendaklah kamu tetap di rumahmu dan janganlah kamu berhias dan bertingkah laku seperti orang-orang Jahiliyah. (QS. Al-AZhab:33)1 1 QS. AL-Azhab ayat.33 PERSEMBAHAN Alhamdulillahirobbil a’lamin Kupanjatkan puji syukur atas kehadiran Allah SWT Yang Telah Menciptakan Manusia, Menyempurnakannya dengan memberikan akal, dan akhirnya teiring penghargaan, terima kasih, cinta dan ketulusan dari dalam diri kupersembahkan sebuah karya sederhana untuk: Ayahanda Mistono, Ibunda Muasiah, Seluruh keluarga besar FEBI UIN STS Jambi, UIN STS Jambi, sahabat- sahabat seperjuangan, yang selama ini telah banyak membantu, saya ucapkan banyak terima kasih. Untuk semuanya saya ucapkan Alhamdulilahi jazzakumullahu khairan . Amin ABSTRAK Novi Aisah, SES.141424, Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus Mahasiswi FEBI UIN STS Jambi) Tujuan dari penelitian ini adalah untuk mengetahui pengaruh label halal terhadap keputusan pembelian kosmetik pada mahasiswi FEBI UIN STS Jambi. Variabel penelitian ini menggunakan 1 variabel yaitu variabel dependen dan variabel independen. Variabel dependen (Y) dari penelitian ini adalah keputusan pembelian. Variabel independen (X) adalaah label halal. Penelitian dilakukan terhadap keputusan pembelian kosmetik pada mahasiswi FEBI UIN STS Jambi. Populasi dalam penelitian ini adalah konsumen yang membeli produk kosmetik. Teknik pengambilan sampel menggunakan purposive sampling dan diperoleh sampel penelitian sebanyak 100 responden. Metode yang digunakan adalah metode penelitian kuantitatif. Penelitian ini menggunakan uji instrumen (uji validitas dan uji reliabilitas), uji asumsi klasik (uji multikolonieritas ,uji heteroskedastisitas dan uji normalitas), uji hipotesis (uji regresi linier berganda), uji ketepatan model (uji R2, uji F), dan uji t. sedangkan untuk olah data dengan menggunakan program SPSS for windows realease 22. Berdasarkan hasil penelitian ini variabel label halal merupakan variabel yang memiliki pengaruh dominan terhadap variabel keputusan pembelian kosmetik pada mahasiswa FEBI UIN STS Jambi. Dibuktikan dengan hasil uji t variabel label halal memiliki pengaruh yang signifikan terhadap keputusan pembelian. Hasil uji F dapat disimpulkan bahwa terdapat pengaruh secara simultan dan signifikan antara variabel label halal terhadap keputusan pembelian. Hasil diperoleh angka koefisien determinasi atau (R2) sebesar 48,7%.Sedangkan sisanya 51,3% disebabkan oleh faktor lain yang tidak dianalisis dalam model yang digunakan dalam penelitian. Kata kunci: Label halal, Keputusan pembelian KATA PENGANTAR Alhamdulillah segala puji hanya milik Allah SWT yang senantiasa melimpahkan rahmat dan karunia-Nya kepada penulis sehingga penulis diberikan kekuatan dan ketegaran dalam menyelesaiakan skripsi ini dengan judul “Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Kosmetik (Studi kasus Mahasiswi FEBI UIN STS Jambi)”. Shalawat beriring salam selalu tercurahkan kepada Rasulullah SAW beserta para sahabat, keluarga dan umatnya sepanjang zaman. Amin ya rabbal ‘alamin. Selama penyusunan dan penulisan skripsi ini, penulis banyak mendapat bantuan, dukungan dan masukan, baik berupa ide ataupun saran dari berbagai pihak. Untuk itu, dalam kesempatan ini penulis menyampaikan rasa terimakasih yang sebesar-besarnya penulis sampaikan terutama kepada bapak Drs. Muhamad. Ismail, M.Ag selaku Pembimbing Skripsi I dan Bapak Bambang Kurniawan, SP.,ME selaku Pembimbing II yang selalu memberikan koreksi dan masukan demi kesempurnaannya skripsi ini, terima kasih luar biasa. Selanjutnya penulis ingin menyampaikan terima kasih kepada semua pihak yang turut membantu penyelesaian skripsi ini, terutama kepada yang terhormat: 1. Bapak Dr. Subhan, M. Ag selaku Dekan Fakultas Ekonomi dan Bisnis Islam UIN Sultan Thaha Saifuddin Jambi. 2. Ibu Dr. Rafidah, SE., M.EI, Bapak Novi Mubyarto, SE., ME., Ibu Dr. Halimah Dja’far, M.Fil.I, selaku Wakil Dekan I, II, III Fakultas Ekonomi dan Bisnis Islam UIN Sultan Thaha Saifuddin Jambi. 3. Bapak Dr. Sucipto, MA, Ibu G.W.I Awal Habibah, M.E, Sy, selaku Ketua Jurusan Ekonomi Syariah dan Sekretaris Jurusan Ekonomi Syariah UIN Sultan Thaha Saifuddin Jambi. 4. Bapak dan Ibu Dosen Fakultas Ekonomi dan Bisnis Islam yang telah membekali berbagai ilmu pengetahuan, sehingga penulis mampu menyelesaikan penulisan skripsi ini. 5. Para karyawan dan karyawati Fakultas Ekonomi dan Bisnis Islam UIN Sultan Thaha Saifuddin Jambi yang telah memberikan pelayanan dan berbagai urusan bagi penulis dalam penyelesaian dan penyusunan skripsi. 6. Kedua orang tuaku, dan adik yang telah memberi semangat sehingga skripsi ini dapat diselesaikan dengan baik. 7. Semua pihak yang tidak dapat disebutkan satu persatu yang telah membantu kelancaran dalam penyusunan skripsi. Semoga bantuan dan dorongan yang diberikan kepada penulis baik secara langsung maupun tidak langsung menjadi amal baik serta diterima oleh Allah SWT dan semoga skripsi ini dapat bermanfaat bagi pembacanya. Akhirnya, penulis berharap semoga skripsi ini bermanfaat bagi penulis khususnya dan pembaca pada umumnya. Amiin Ya Rabbal’Alamin. Jambi, April 2019 Novi Aisah SES. 141424 DAFTAR ISI HALAMAN JUDUL…. ......................................................................... …...i PERNYATAAN KEASLIAN ...................................................................... ii NOTA DINAS ............................................................................................. iii MOTTO ...................................................................................................... iv PERSEMBAHAN .................................................................................. …...v ABSTRAK .................................................................................................. vi KATA PENGANTAR ................................................................................ vii DAFTAR ISI .............................................................................................. viii DAFTAR TABEL ....................................................................................... xi DAFTAR GAMBAR.................................................................................. xiv BAB I PENDAHULUAN ...................................................................... …..1 A. Latar belakang ................................................................................... 1 B. Rumusan masalah .............................................................................. 7 C. Tujuan penelitian ............................................................................... 7 D. Manfaat penelitian ............................................................................. 8 E. Batasan masalah ............................................................................... 8 F. Kerangka teori ................................................................................... 9 G. Tinjauan pustaka................................................................................ 24 H. Kerangka pemikiran .......................................................................... 26 I. Hipotesis ........................................................................................... 27 BAB II METODE PENELITIAN ............................................................... 29 A. Pendekatan penelitian ........................................................................ 29 B. Jenis dan sumber data ........................................................................ 29 C. Populasi dan sampel .......................................................................... 30 D. Instrumen pengumpulan data ............................................................. 32 E. Teknik analisis data ........................................................................... 34 F. Instrumen Penelitian ......................................................................... 35 G. Teknik Analisis Data ........................................................................ 36 H. Defenisi operasional variabel ............................................................. 40 I. Sistematika penulisan ........................................................................ 41 BAB III GAMBARAN UMUM PENELITIAN ......................................... 43 A. Profil fakultas ekonomi dan bisnis Islam ............................................ 43 B. Latar belakang fakultas ekonomi dan bisnis Islam ............................. 43 C. Visi dan misi fakultas ekonomi dan bisnis Islam ................................ 45 D. Sasaran .............................................................................................. 46 E. Struktur organisasi ............................................................................. 51 BAB IV HASIL DAN PEMBAHASAN ...................................................... 52 A. Hasil analisis data .............................................................................. 52 B. Uji Instrumen Penelitian .................................................................... 54 C. Uji asumsi klasik ............................................................................... 57 D. Uji Hipotesis.....................................................................................
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