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Tata DOCOMO Kicks Off Festivities in Mysore to Celebrate Dussehra

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Tata DOCOMO Kicks Off Festivities in Mysore to Celebrate Dussehra PRESS RELEASE Tata DOCOMO Kicks off Festivities in Mysore to Celebrate Dussehra Sponsors Mysore Dasara fiesta, annual carnival of Mysore’s Royal Family Launches special Dasara FRC priced at Rs 89 for new pre-paid customers Special voucher recharge gives customers chance to win 400 gm of gold Mysore, 26 September 2011: Continuing with its endeavor to celebrate the many traditions and cultures of India, Tata DOCOMO, the GSM brand of Tata Teleservices Limited, has again embarked on a fiesta—this time, the Company is celebrating the Mysore Dasara festival with fervor and enthusiasm. Starting 28 September, the festival promises to enthrall thousands of visitors as Tata DOCOMO becomes the presenting telecom partner in the festivities. “The festival of Dussehra is celebrated with much pomp and gaiety in Karnataka. The Mysore Dasara festival is not just one of a kind in India, it is also celebrated across the world with similar zeal and ardor. It’s a ten-day extravaganza aimed at pleasing all the senses. But more than anything else, this festival is a celebration of the art, culture and heritage of Karnataka. Today, I am proud and excited to announce Tata DOCOMO’s association with the festival of such relevance. This year, the people of Mysore will have a memorable festival, memories of which will linger for months to come,” Mr Sriram Attur, Tata Teleservices Limited’s Head of Operations in Karnataka, said. Emblazoned with colorful traditions and sacred rituals, Mysore Dasara festival—also known as Naba Habba—includes special initiation by the members of the Royal Family of Mysore and has transcended the confines of the state of Karnataka and is regarded as one of India's finest festival experiences. During this ten-day extravaganza of pomp and pageantry, Mysore city, including the famous Mysore Palace, is illuminated and decorated in a riot of colors. In tune with the festive celebrations for Mysore Dasara, various cultural events take place at the Mysore Palace, providing a world view of India's finest music, theatre, art and dance traditions. Majestic processions, torch-light parades, various dance and musical events, food and film festival vitalize the placid city. Finally, the celebrations reach their pinnacle on the tenth day, when a procession is witnessed—one that is unique, rich in tradition and witnesses mounted guardsmen in royal insignia. To make this Dussehra special, Tata DOCOMO is introducing a special Dasara FRC of Rs 89 for new pre- paid customers in Mysore. This voucher offers talk-time worth Rs 40 and validity of 90 days. It offers all Tata-to-Tata local calls at 1 paisa per second, whereas all the other local calls will be charged at 1 paisa per 2 seconds. Customers can also avail the benefit of free 500 MB data usage and exclusive Dasara VAS content such as wallpapers, caller ring-back tunes, etc. Customers also stand a chance to win 400 gm of gold under a special lucky draw contest. About Tata Teleservices Limited Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers and operates its wireless networks on both the CDMA and GSM technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving nearly 90 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India. Tata Teleservices Limited also became the first Indian private operator to launch 3G services in India under the brand Tata DOCOMO in November last year, with its launch in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the Company finds itself suitably positioned to leverage this first-mover advantage. The company also has another brand on the GSM platform—T24—launched in partnership with Indian retail giant Future Group. TTSL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services. For details, visit www.tatateleservices.com. .
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