5 th -8th SEPTEMBER 2019 • FUNCHAL • MADEIRA • PORTUGAL

@ECRparty | #ECRacademy The ECR Party was pleased to welcome you to our Training Academy in Madeira.

Over the weekend we offered training with leader experts on strategic communications, as well as on how to effectively fundraise and campaign. Additionally we had panels on how to interact with the press, and on the changing world of social media.

We hope that our panels of political operatives, journalists and social media influencers were able to teach you some of the latest techniques for you to use in your own campaigns and that you learnt how to optimise your digital presence.

Our aim was to give you the most relevant and up to date tools for you to deploy when campaigning as part of the Conservative Movement both in Europe and around the World. The ECR Party considers it our job as a platform to bring together Conservative and Classical Liberal parties from different backgrounds, so that we can share ideas and best practices, as well as strengthen our international partnerships.

We hope that you’ll be able to join us for our next ECR Training Academy in Granada this December.

Speakers

Richard Murphy is Managing Director of James Wharton is a British Conservative Party A seasoned and respected media and Naweed Khan is the Executive Director of New Communication Strategy & Management Ltd, a political politician. He served as Minister for International communications executive, John has a high-profile Direction (newdirection.online), a Brussels based campaigns’ consulting firm based in the UK. CSM works Development, and previously Minister for the track record in journalistic leadership, public free-market think tank and publisher, founded by Richard Murphy alongside British Members of Parliament and MEPs James Wharton . Wharton was the Member of John Furbisher relations and campaign strategy. A confident and Naweed Khan Margaret Thatcher in 2009 as the intellectual hub CCHQ Director delivering professional advice on the construction and Former UK International Parliament for his home constituency of Stockton Founder & Director of energetic publicist, award-winning editor and writer, New Direction of European Conservativism, New Direction has management of their communication strategies. With Development Minister South from 2010 and until the 2017 general election. Furbisher Media he has excellent skills of communication, influencing Executive Director established academic networks across Europe more than twenty five years’ experience of working He studied Law at Durham University, and following and international reputational development. John and research partnerships throughout the world. professionally with the Conservative Party, Richard his graduation he studied the Legal Practice Course has extensive political, public affairs and media Naweed has previously served as Special Advisor has campaigned with seven party leaders including at The College of Law in and qualified as a contacts in the UK and the European institutions. at the Foreign & Commonwealth Office and Special Margaret Thatcher, John Major and Theresa May. He solicitor with BHP Law, a firm in the Northeast. His knowledge of politics in Westminster and Advisor at the Cabinet Office under Prime Minister has a wealth of experience and expertise in structuring Brussels, combined with his inside understanding David Cameron. He was educated at the University of and managing grassroots election campaigns at of how newsrooms work in London and the regions, Cambridge and Peking University. European, Parliamentary and Local Government levels. Ron Nehring, Director of International Training at is unmatchable. He knows how journalists, bloggers He also played a leading role in the national grassroots The Leadership Institute, is a Republican strategist and editors think. As well editing two daily papers organisation for the ‘Leave’ campaign during the and communications expert who served as National and working as a staff reporter for the Sunday Times, Hana Adrović is the Press Secretary of Enough is UK’s referendum on exiting the EU in 2016. Richard Ronald Nehring Spokesman in the 2016 Presidential campaign he spent the four years before setting up Furbisher Enough party from Serbia that entered Serbian specialises in training party members nationwide in Leadership Institute of Senator Ted Cruz. As a communicator and Media running the communications operation for parliament in 2016 as the biggest opposed party at “on the ground” field campaigning techniques. In Republican Party Chairman, Ron Nehring has made Britain’s Conservative MEPs. Hana Adrović the time. As a prominent media personality in the particular, this includes volunteer capacity building, the advancement of the principles of effective and Press Secretary of Balkans, she used to be a TV host and a producer at party structures, membership, campaign team limited government, individual liberty and freedom Enough is Enough party MTV Adria and Vh1 Adria and a PR consultant in the creation, GOTV and polling day organisation. Richard his life’s work. Governor Arnold Schwarzenegger Linus Bylund has been active in the Sweden entertainment industry. Besides being a politician, has also trained campaigns’ activists in countries such appointed him to the California Board of Forestry Democrats on a volunteer basis since 2002 and she manages to have an ongoing career in the media as Trinidad & Tobago, Bosnia Herzegovina, Ukraine, and Fire Protection in 2005 in the aftermath of the was recruited by party leader Jimmie Åkesson in as an Executive Editor at Slobodna Televizija. She Moldova, Slovenia, Bulgaria, Serbia and Montenegro. Cedar Fire, the largest and most destructive wildfire in Carl Linus Bylund the very beginning of the 2010 election campaign, also hosts a very popular YouTube show and despite Richard is a long-time member of the Institute of American history. During his tenure, Ron participated MP Swedish Parliament where the party managed to get into the Swedish the fact that she doesn’t like to be called like that, she Leadership and Management. He is also a former Board in the development of new regulations to improve (2014-2018), parliament for the first time. After the election, he definitely is a social media influencer with over 41K member of both the European Association of Political management of lands and property to reduce wildfire Communication Strategy served on Jimmie Åkesson’s staff as both Press followers on Instagram, 17.5K followers on Twitter Expert Consultants and the International Association of threats to families and communities. To promote the secretary and Chief of staff until the 2014 election. and over 10K on Facebook. Political Consultants and remains a leading and active principles of democracy and liberty around the world, Linus was elected MP in 2014 and was a member member of both organisations. he has served as avolunteer expert lecturer and trainer if the Social security and migration comitte of the in the areas of governance and communications Swedish parliament during the term 2014-2018. Andrianos Giannou is an independent political for government officials and candidates in regions After the election a year ago, Linus works at the strategist, communicator and columnist. His most Thomas Borwick found his passion in data driven including Bosnia, Serbia, Morocco, Egypt, Guatemala, Communications office of the Sweden Democrats, recent role was as Director of European Affairs corporate, political and social campaigns. It was and Iraq. He has served as an international election mainly with daily and long-term social media issues, Andrianos of New Europe — a Brussels-based European this that led him to found Kanto, a smart political observer in Kenya and Honduras. but also with scripts and copywriting for local, Giannou affairs weekly — where his analysis and opinion Thomas Borwick consultancy that marries traditional campaigning national and EU-campaigns. Political strategist and writing focused on the 2019 European Parliament Founder & Director techniques with new technologies; bringing together communicator elections, transatlantic affairs and strategic aspects of Kanto people, data and technology to empower individuals, Charlotte is a professional consultant with a background of 5G network infrastructure development. He has movements and organisations. Thomas has an in-depth in the media, working for the BBC and ITV Yorkshire Milsom leads the growth and engagement efforts previously served in various political positions, knowledge of the British political arena, as well as the for 20 years as Political Editor and Head of Current of the fastest growing European political party, the including as President of the Youth of the European ability and willingness to be internationally mobile, Charlotte Milligan Affairs. Charlotte has worked and lived in Yorkshire for European Conservatives and Reformists Party. He People’s Party. In 2014, Andrianos co-founded the which is the key to success in this field. My knowledge Maypole Media 30 years and is a keen advocate and communicator Richard Milsom leads the ECR Party’s work in reinforcing its presence Transatlantic Youth Summit, a forum for the next of data gathering and data processing tools gives on both the devolution and Northern Powerhouse ECR Party across Europe, and beyond. He is a seasoned generation of transatlantic leaders. Andrianos holds me a unique outlook on how campaigns should be agenda. She has also worked in public affairs and is Executive Director political consultant and expert with extensive a BA in Economics and Politics from the University organised. This, coupled with our research in social no stranger to Westminster politics, having provided experience in government, public policy and strategic of Sheffield, a graduate diploma in law from City media engagement and patterns of usage, gives us political and media support to Kevin Hollinrake, MP for communications. Prior to his political work, he was University London, and has earned an LLM from the foundations to build groundbreaking campaigns and Malton. Charlotte also works on the Court a successful businessman. He holds a university University College London. He is a member of the at multiple levels. My most significant work as Chief of York University and is an expert commentator on how degree from the university of Cambridge. Association of European Journalists. Technical Officer for the Vote Leave Campaign where universities can contribute to the devolution agenda. our campaign helped digitally galvanize and engage the As a former broadcaster, Charlotte also provides expert nation on a scale never before seen. I have also worked and high-level media training designed to help senior on over 20 MP campaigns across the country as well as executives improve their media performance and internationally in the Caribbean and the United States. deliver robust messages under pressure. @ECRparty | #ECRacademy Programme

Thursday, 5th September 15:30 Coffee Break

15:45 PANEL SESSION 20:00 Dinner TRADITIONAL MEDIA VidaMar Resort Hotel • Themistoklis Asthenidis [moderator], th Selvagens Terrace, 4 Floor, Tower 2 ECR Party Political Director • John Furbisher, Founder & Director of Friday, 6th September Furbisher Media • Andrianos Giannou, Political strategist KEYNOTE and communicator 10:00 PLANNING AN EFFECTIVE • Naweed Khan, New Direction Executive Director

POLITICAL CAMPAIGN 16:30 PANEL SESSION • Richard Murphy, CCHQ Director Q&A • James Wharton, Former UK International Development Minister • Richard Milsom [moderator], ECR Party Executive Director • Richard Murphy, CCHQ Director MORE INFO TBA KEYNOTE • James Wharton, Former UK International 11:00 FOLLOW US ON ECRPARTY.EU POLITICAL CAMPAIGN Development Minister AND SOCIAL MEDIA @ECRPARTY FUNDRAISING • Ronald Nehring, Leadership Institute • Ronald Nehring, Leadership Institute • Thomas Borwick, Founder & Director of Kanto

17:15 KEYNOTE End 12:00 EFFECTIVE COMMUNICATION 20:00 Dinner • Charlotte Milligan, Maypole Media Vidamar Resort Hotel 12:30 Lunch Break Saturday, 7th September PANEL SESSION 14:00 SOCIAL MEDIA 08:30 • Working Breakfast at the Vidamar Hotel • Themistoklis Asthenidis [moderator], followed by free time ECR Party Political Director • Thomas Borwick, Founder & Director of Kanto 18:00 • Departure to Blandy’s Wine Festival from the Vidamar Resort Hotel • Hana Adrović, Press Secretary of Enough is Enough party th • Carl Linus Bylund, MP Swedish Parliament Sunday, 8 September (2014-2018), Communication Strategy Expert • Departures 13th -15th DECEMBER 2019 • GRANADA • SPAIN @ECRparty | #ECRacademy ecrparty.eu

ECR Party is formerly known as ACRE PPEU. Registered in Belgium as a not-for-profit organisation and partially funded by the European Parliament.