Start-up Experiential Learning Program

Creative Commons Author: Commons Creative Oporowski Bogdan

program at a glance: Discover the roots of Culture Length of program: 2 weeks Day Number of participants: 25 students from around the world entrepreneurship on an Credit points: can potentially be earned by contacting a professor at your home university morning Cost per student: $3.900 (general program) + optional room upgrade experiential learning journey to Free + optional excursions and cultural activities noon Lunch Pitching Time + airfare San Francisco and the infamous competition afternoon Departure Free accommodation, food & beverage "Start-up Consulting Challenge“ Time 1 urban 3 star hostel Silicon Valley! SFO 8 hands-on workshops Golden Review Free Airport daily breakfast evening 4 workshop locations Circle session Time 1 welcome dinner 6 unique team experiences Free Free 1 farewell dinner 1 pitching competition Free Time Time Time team, organization & safety WeekArrival Sundayone Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Departure 2 program coordinators and trainers visits & lectures 4 Fortune 500 company visits 2 local guides Mindset morning 24/7 local emergency contacts 3 company visits Week two 3-5 start-up visits Arrival BMC transportation noon SFO Lunch 1 Venture Capital visit/lecture Part 1 1 private VIP bus 1 incubator & innovation center Airport Design Thinking BMC 1 academic seminar afternoon Sight- you decide: cultural highlights Part 1 and 2 Part 2 seeing Free Culture sightseeing walking tour tour Team Option Free Day evening Time cable car options Building Time optional: upgrade to a double room a Ghirardelli chocolate & ice-cream Option optional: 1-day excursion to Napa and Sonoma Valley Free Free registration optional: Alcatraz Night Tour Time Time diversity optional: Secret Food Tour @ participants may attend from the following optional: Ferry Building and Ferry Plaza Farmers Market Food Tour www.peopleandfriends.org countries: Australia, Brazil, USA, Argentina, optional: San Francisco Love Night Tour New Zealand, India, Malaysia, Colombia, Peru, optional: Classic Mission Mural Walk Singapore, Hong Kong, Korea, South Africa optional: Private Sausalito Waterfront Treasure Hunt featured partners program overview: the “Social Start-up Challenge“ projects explained: Order of information: Logo, Company, Industry, Revenue in US$/Background, Fun fact

On the second day of the program, we divide you into six different Embark on an experiential learning journey in San Francisco, an iconic teams. You and your team then receive a unique start-up challenge you Apple / technology company / $229.2 B watsi / healthcare and diverse metropolis which is also home to the worldʼs leading tech have to solve over the course of the program. In 8 highly interactive If Apple was a country, it would be the This crowdfunding platform enables donors start-ups – Silicon Valley. Besides going on exclusive visits at Fortune to fund patients in developing countries. workshops with Andreas and Janina, you and your team get to work on 27th largest country. 500 companies as well as start-ups, you attend an academic seminar watsi accepts Bitcoin as a form of payment to given by a professor at the University of Berkeley, meet with your "Start-up Consulting Challenge" projects and will not only learn Tesla / car & energy storage / $ 11.8 B support the medical care. Silicon Valley professionals and entrepreneurs and have plenty of how to generate potential solutions for the challenge at hand. Tesla has never turned an annual profit – opportunities to discover the cityʼs most fascinating historical and predictions say this wonʼt change until 2020. kiva / microfinance cultural highlights. Dining at one of the numerous trendy restaurants in Your journey as young entrepreneurs for the 2 weeks will also teach you It allows people to lend money via the internet "the City" (as San Francisco inhabitants call their city) shall also not be how you can turn any business idea you have in the future into actual Facebook / social networking service / $41 B to low-income entrepreneurs and students. missed when you and your fellow program participants gather for the products or services. Some of the state-of-the-art tools and methods you You can change your language on kiva has a repayment rate of 97%. special Welcome and Farewell dinners. get exposed to include: Design Thinking, Visual Thinking and The Business Facebook to ʻPirateʼ. Model Canvas. On the last day of the program, you and your team 500 Startups / start-up accelerator Three kick-ass reasons why you should sign up: present your business idea to a jury in form of a pitch* and the winner Google / internet-related services / $109.7 B It is an early stage venture fund and seed you are part of an international group of students (coming from takes home a fantastic prize. Since 2010, Google has been acquiring an a accelerator for start-ups. 500 Startups is just a countries, such as Australia, Hong Kong, Korea, Malaysia, Brazil, verage of one company every week. name – they already invested in more than Argentina and South Africa) so youʼll definitely improve your 1 *a pitch is a short and concise presentation, in which you try to convince your audience of your idea 2000 companies. intercultural communication skills AirBnB / hospitality / $2.6 B start-ups you visit and talk to managers from world famous companies, e.g. 400 guests check into AirBnB listings BootUp Ventures / asset management 2 Google, Apple, Facebook Hostel: every two minutes. Focuses on top global start-ups to deliver a global entrepreneurial ecosystem. you decide on the cultural activities you wish to participate in – & Available room types: IDEO / design company / $20 M So far, BootUp has raised more than $400 M. whether this is a tour of the Alcatraz prison, a Secret Food Tour in > 4-bed female or male dormitory 3 the Mission District or a day-trip to Napa and Sonoma Valley, just Before IDEO, founder David Kelleyʼs > optional: upgrade to a former firm designed Appleʼs first mouse. Vizalytics / cloud-based technology to mention a few double room ($500) Creates location-specific business intelligence On top of that, the guiding theme throughout these exciting two weeks SAP / software / $23.5 B from open and private data. Hurricane Sandy in 2012 served as inspiration will be your "Start-up Consulting Challenge" projects (highlighted in This giant software company was formed pink). by five IBM engineers in 1972. for the Vizalytics founder. Deutsche Telekom / telecommunications GUIDEKICK / 3D technology Skills you’ll acquire technology / $73.1 B Creates interactive 3D maps for buildings, or Deutsche Telekom is represented in more tours for cities like in San Francisco. than 50 countries with 216,000 employees. With their app, you can relive the 14 attempted > knowledge about foreign business structures and cultures escapes in Alcatraz. > entrepreneurial thinking and acting Pillsbury Law / law company / $589 M HI San Francisco companies This law firm regularly sponsors the > global networking skills City Center Hostel “StartUP Pitchfest San Francisco” for mediaX / education SF start-ups. It connects Stanford researchers with > problem-solving skills 685 Ellis Street, Tenderloin, companies to bring new technologies to the > team building skills San Francisco, CA 94109 market. mediaXʼs goal is to let IT improve the human experience of tomorrow. > presentation skills > cultural adaptability

#orientation general program costs $3.900

We want you to be prepared for the San Francisco Start-up Experiential Learning Program. We academic components: will therefore let you access a virtual orientation video in which we address the most important 4 Fortune 500 company visits

topics you should keep in mind before traveling. Some of these include: visa information, travel 3 company visits

insurance, safety tips, information about the local currency and common ways of payment as 3-5 start-up visits well as packing suggestions. In addition to the orientation video, we'll send you a ʻSan Francisco 1 Venture Capital visit/lecture cable car museum Welcome Info Packageʼ that serves as a more elaborate information package providing further 1 incubator & innovation center Ghirardelli chocolate & ice-cream At the San Francisco Cable Car Museum, you get details on the topics mentioned as well as additional ones (e.g. different options of how to get to 1 academic seminar In the heart of San Francisco and Fisherman's Wharf lies , the chance to listen to the roar of the wheels and the hostel from San Francisco International Airport (SFO)). Moreover, weʼll send you relevant 8 hands-on workshops home to some of the best chocolate made in the United States. Let us take watch engines in action as they pull the cars up links to helpful websites and a list of useful apps you can download while in San Francisco (e.g. 4 workshop locations you to Ghirardelli Chocolate (the whole reason there is a square!) and 6 unique team experiences the steep streets. You will also discover their history, the Moovit App – a personal trip planner for the San Francisco public transport system). discover the many ways you can enjoy 1 pitching competition photos and get a anything made of chocolate: ice-cream chance to step inside culture: sundaes, hot cocoa, baked goods, for a closer look. Once Our Global Education Project 1 sightseeing walking tour chocolate snacks or gift baskets. Since we have visited the 1 cable car museum itʼs a popular place for visitors you can With the People & Friends Global Education Project you can do something good! You can help museum, we all hop 1 Ghirardelli chocolate & ice-cream do some people watching while you disadvantaged young adults from countries, such as Uganda, Brazil and India, to participate in aboard a cable car meals: enjoy your chocolate delight. one of our Start-up Experiential Learning Programs free of cost. daily breakfast culture for a ride from the 1 welcome dinner museum to Fishermanʼs You can thereby contribute to our mission to facilitate even more young and talented students on 1 farewell dinner this planet – regardless of their socio-economic background or the language they speak – to have accommodation and transportation: Our private sightseeing tour will cover some of the cityʼs highlights such as: an amazing experience and learn more about other business cultures and entrepreneurship. 13 nights in a hotel (4-bed dormitory) > the - this skyscraper's unique silhouette made it an iconic San Francisco VIP bus for general program activities landmark and is the tallest building in they city organization and safety > Lombard Street - the “windiest road in the world”

included 2 program coordinators and trainers > Fishermanʼs Wharf - the most visited spot in San Francisco with souvenir shops and stalls 2 local guides selling crab and clam chowder pay 1% more 24/7 local emergency contacts > Little Italy - a vibrant and colorful district where you will find , Washington Square

Sight seeing Park, and dozens of Italian restaurants ($39 for the San Francisco program) to cover a part of the costs for one disadvantaged student to attend a future program. options flight transfer + public transportation during optional cultural activities and free time Thank YOU! 1% Global Education Project travel and health insurance add-ons + visa and immigration costs room service, any other services at the hotel gratuities for guides

excluded Alcatraz Night Tour Alcatraz & Duration: 2.5 hours registration application: Night Tour The Alcatraz Night Tour provides a more intimate, options engaging Alcatraz experience. This tour includes a To sign up for our program, please go to our website at a personally narrated boat tour around the island; www.peopleandfriends.org, click on “PROGRAMS“, choose Questions guided tours from the dock to the main prison 1. one of the available program dates and click “APPLY NOW“. $60 & Andreas San Francisco Love Night Tour building; "Doing Time: The Alcatraz Cellhouse Tour". Janina Duration: 2 hours Also, several special programs and presentations are Next, you will be asked to create a login and upload your CV and More Get to know the hippie past and hipster vibe that make offered only at night. You may choose to attend one Letter of Motivation to apply. Note: please make sure to submit contact: up San Francisco today aboard a colorful 1970s-era or two during the course of your evening. Enjoy a your application before the respective deadline. Once you are 2. People & Friends GbR Volkswagen bus. Enjoy the illuminated city during this sunset and breath-taking views of San Francisco as accepted, you can personalize the program by choosing one or information Theodor-Heuss-Weg 14 2-hour night tour that takes you to Fishermanʼs Wharf, San Francisco night falls. A truly exceptional experience. more of the available options and make your payment. 13355 Berlin, Germany Chinatown, North Beach, the Castro, the Mission, Love Night Tour [email protected] downtown and more. Check out the homes of The Once you have paid for your program, we will send you your +49 176 64882732 Grateful Dead, Janis Joplin and Jimi Hendrix, while Acceptance Letter and further information, including the detailed +852 5129 9441 $65 3. listening to ʻ60s classics. So dig your shoes into groovy Private Sausalito Waterfront Treasure Hunt program schedule, our San Francisco orientation video and a www.peopleandfriends.org shag carpet and shake some beaded curtains. Each bus Duration: 2-3 hours ʻSF Welcome Info Packageʼ. accommodates up to just six people. Stroll, read, write poetry, sing songs, create art and Private Sausalito win the prize!! From the Captain, First Mate, Navigator, Signal Man, Photographer, Journalist & Waterfront Treasure credit points funding: Hunt and Artist, all will play their part to ensure their Classic Mission Mural Walk team takes home the best prizes. Using the Duration: 2 hours To earn academic credit for our programs, you can ask us for the Sausalito Wooden Boat Tour guide book, a list of San Francisco has always welcomed those who $50 academic course outline of the program youʼre attending. With that clues, compass and timer, participants will be crave an outlet for free expression and its tradition you can contact a professor at your home university and request to required to pool their knowledge in order to locate of public art has made the city a grand canvas with earn academic credit. Sausalito's hidden treasures – the wooden boats works that adorn facades, plazas, alleyways and and historic vessels that grace our shore. When even the exterior walls of burrito joints. The Mission Donʼt forget to check out university and government funding to help your team returns to home base, the scores will be District is as vibrantly illustrated as many of the you finance your spot in one of our programs. Australian students, tallied and prizes distributed. tattooed residents that live and work among over 90 for example, may be eligible for the OS Help program. documented murals and hundreds of others. Classic Mission Mural Discover San Franciscoʼs street art on this tour, which begins at the Muralists Center (2981 Walk $25 24th Street, near Harrison) with a brief introduction HK$200 Afternoon Tea Experience from your guide, who is also a muralist. After the Duration: 3-3.5 hours Learning Outcomes introduction, your muralist guide takes you on a San Francisco has some of the most delicious food 6-block walk through the famous Balmy Alley and and lively neighborhoods in the world, especially in along 24th Street, including St. Peter's Church and ret Food Tour the Mission District. You are taken to a part of the > During our program, you do not only develop new friendships but make the digital murals at Galeria de la Raza. Sec city where the heat is captured and the flavors tell lifelong connections with your peers from around the world. In addition, the story of people who call this vivid nook of the you can add to your global network when going on the various industry $75 Bay their own. This district has been chosen by the visits where you meet with corporate managers and local entrepreneurs. team of experienced local guides because they are > The industry visits and academic seminar at UC Berkeley further help Ferry Building & Ferry Plaza Farmers Market Food Tour wildly passionate about what it has to offer in terms you to understand how companies and start-ups are structured and Duration: 2 hours of food and community. As we walk and taste, you managed in San Francisco. On three days per week, those San Franciscans Ferry Building & will come to know the Mission District as the place who love fresh food rush to the Ferry Building to to be for the best eats that fill the stomach and > Through the start-up consulting challenge projects you learn how Ferry Plaza buy anything their hearts desire. Meet your expert heart :) to analyze your own strengths and weaknesses, work together Farmers culinary guide in front of the Ferry Building efficiently as a multicultural team and refine your presentation Marketplace for a 2-hour walking tour, during Market Food skills when you pitch the final project results in front of a jury which she will lead you to the best stalls at this Tour of professionals. tantalizing and popular market. You'll get lots of > In our hands-on workshops, you are prepared well for your tastings so bring a big appetite – there's no $85 Napa & Sonoma Wine Country Tour pitches by getting introduced to state-of-the-art entrepreneurial shortage of deliciousness here! After this 2-hour Duration: 8 hour tour, you are free to explore on your own and methods and tools used by start-ups and companies globally. Escape to Californiaʼs famous wine country on this purchase any products you have sampled and full-day tour from San Francisco. Taste regional > Besides discovering a new career path – becoming an entrepreneur Napa loved. varietals at three different wineries in Napa and yourself – you will also be able to absorb and adapt to the local & Sonoma Sonoma, including both big-name and family-run culture and enjoy some tasty food at trendy restaurants. Wine Country Tour estates. Learn about the winemaking process during guided tours of vineyards and barrel rooms $120 and savor the areaʼs gourmet culture with a stop for lunch in charming Yountville.

important information

#visa requirements #insurance #immigration costs #safety #program payments #refunds and cancellation penalties

All program participants will be The program participants will be During the program, the participants All program prices are in U.S. dollar. Program People & Friends reserves the right to cancel, alter responsible for their own health responsible for any immigration have at least two emergency payments can be made through credit card, PayPal or amend their program at any time. If a trip is and travel insurance coverage for costs, including but not limited to contacts they can reach out to: or international wire transfer. In order to secure their canceled by People & Friends, all or a portion of the their trip to San Francisco. The airline, airport, arrival and Andreas and Janina are available place in the program, participants are required to participants’ payments will be refunded, pending participants are covered for any departure taxes or fees, passport via their cell phones 24/7. Please pay for the general program. They can choose to the cancellation date. If individual participants damages caused, e.g. during a costs and visa costs. The note: our digital ʻSan Francisco add various optional cultural activities as well as an cancel, it may result in a penalty of up to the full company visit, through People & participants should ensure that they Welcome Info Packageʼ will also upgrade to a double room at an extra cost. All program tuition, depending on the date of Friendsʼs professional liability are eligible to travel to and stay in entail details on how the participants participants have to pay in full (for the general cancellation. Verbal notice will not serve as valid insurance. San Francisco for the entire can keep safe while abroad. program and optional items) no later than 45 days cancellation notification.

duration of the program. prior to the program start date. Creative Commons Author: Commons Creative Oporowski Bogdan Week one Preliminary schedule:

Arrival Day

You arrive at San Francisco International Airport (SFO) and make your After dividing the group into small teams, you receive your respective In the afternoon, everyone is taken back to yet another peerspace way to our hostel (HI San Francisco City Center Hostel) individually. "Start-up Consulting Challenge" project, which you and your team meeting room in San Francisco. There, Andreas and Janina give their This should be easy since you received detailed directions on how to members work on over the course of the 2 weeks. In order to find out “Design Thinking part I“ workshop, in which they introduce you to get to the hostel in our ʻSan Francisco Welcome Info Packageʼ. Please how effectively your team can already work together, you face an the 5-step state-of-the-art method that is used by many companies across note: you should arrive at 3PM at the latest in order to make it to the initial smaller surprise challenge. ;) the globe. Design Thinking allows you to solve complex problems by official welcome dinner at 7:30PM. being creative and generating new user-centric ideas. In this workshop, you and your team members apply steps 1 and 2 of the Design Thinking process to your own "Start-up Consulting Challenge" project. 7:30PM: Andreas and Janina, as your program coordinators and Day 5 - Friday workshop trainers, greet everyone and accompany our group to After the workshop, you are taken back to the hostel and get some free Beretta Restaurant for the official Welcome Dinner. There, you can 8:30AM: Our VIP bus transfers you and your fellow participants to visit time in order to explore San Francisco by yourself. Suggestions on enjoy some contemporary Italian comfort food in the Mission District. . Pillsbury Law – a law firm with a diverse base of clients ranging from things to do and where to grab dinner are given by Andreas and A round of introductions is also held in order for you to get to know the start-ups, emerging growth companies and individuals to the titans of Janina on our way back to the hostel. The day ends at around 7PM. other participants. The dinner ends at around 9:30PM. California to multinational corporations. They are also a proud sponsor of the ʻStartUP Pitchfest San Franciscoʼ. Upon arrival, one of their lead attorneys gives a more in-depth presentation about Pillsbury Law and answers any questions our group may have.

11AM: After this visit, you can participate in another paid cultural After a lunch break, you are taken to 500 Startups – a Silicon Valley activity – the Secret Food Tour, which offers you a 3-hour culinary incubator that has funded hundreds of companies all over the world adventure in the Mission District. If you do not wish to go on the tour, and has multiple offices in Northern California. Upon arrival, a you get some free time to explore the city and have lunch by yourself. manager of 500 Startups gives our group a tour of their office and provides a more in-depth presentation on the incubatorʼs activities. Day 4 - Thursday Day 1 - Monday Subsequently you get to meet 4-5 local entrepreneurs who each give short presentations of their own start-ups and provide advice on how to 9AM: Our VIP bus transfers you and your fellow participants to our 9AM: Our group is picked up by a private VIP bus and transferred to ace a pitching competition given their personal experience. So make next company visit at IDEO – a global design and innovation consulting one of peerspaceʼs modern entrepreneurial meeting rooms. There, sure to ask them questions in order to prepare for your own pitch! :) company. Upon arrival, one of their top designers talks to our group Andreas and Janina give their “Be Great, Be YOU“ workshop, in Each of them had to successfully convince 500 Startups in form of a about the Design Thinking model and how its tools can be used to which you do not only learn how to recognize and highlight your pitch in order to get a spot at this incubator. Some of the lined up create more user-centric products and services. personal strengths and weaknesses. You also get introduced to start-ups include sprig, vizalytics and GUIDEKICK. entrepreneurial thinking and acting – for this 2-week program Andreas Subsequently, Andreas and Janina give the “Design Thinking part II“ In the late afternoon, you are taken back to the hostel and get some workshop, which focuses on proceeding with steps 3-5 of the Design and Janina teach you how to adopt an entrepreneurial mindset. In the afternoon, everyone gathers at a peerspace meeting room once free time in order to explore San Francisco by yourself. Suggestions on Thinking process. In steps 1 and 2, you and your team have again. There, Andreas and Janina give their “Business Model Canvas things to do and where to grab dinner are given by Andreas and empathized with your user and defined a common understanding of the After the workshop, Andreas and Janina accompany you to the starting (BMC) part I“ workshop. With the BMC, entrepreneurs engage in an Janina on our way back to the hostel. The day ends at around 5PM. problem to be solved. You are now ready to get creative and generate point of our San Francisco sightseeing walking tour. During the tour, iterative process, which lets them transfer their business idea into plenty of ideas (potential solutions to the problem) in a brainstorming which includes a lunch break, you get to see some of the main sights of different business models and test whether these have the potential to session, narrow these down to one and finally build a paper prototype the city including Lombard Street, Fishermanʼs Wharf, Little Italy and the be implemented as sustainable projects. In this first part of the BMC to test (present to the rest of the group). tallest building in the city – the Transamerica Pyramid. workshop, you and your team members really focus on your value proposition and customers/users of your "Start-up Consulting In the evening, you get some free time to explore San Francisco by Challenge" project. yourself. Suggestions on things to do and where to grab dinner are given by Andreas and Janina. The day ends at around 6PM.

Day 3 - Wednesday

9AM: Our VIP bus transfers you and the rest of the group to Silicon Valley. Upon arrival, two company visits at Google and Facebook await you. Following a 1-hour lunch break, you and the rest of our group are transferred to Berkeley for an academic seminar given by Professor The visit at the Google headquarters starts with a guided tour of the Ikhlaq Sidhu at the Center for Entrepreneurship & Technology of the Google Visitor Center, Googleplex and the Android Garden. You hear University of California, Berkeley. During this seminar, you get to know insightful facts about Googleʼs unique work culture, discover what it a model called the Berkeley method of entrepreneurship, which helps takes to be a "Googler" and learn how this legendary company specialized experts (e.g. Bob, a mechanical engineer) to not only be changes the world of business with big data, artificial intelligence and good at what he is trained to do but also to develop the mindset of an autonomous vehicles. At the Facebook headquarters, you learn about entrepreneur. This could, for instance, enable Bob to found his own the ʻFacebook wayʼ of innovation and discover how the company company after graduation and gives him an alternative to a regular job. The day ends at around 5PM giving you some more free time to continues to change the way other companies worldwide do business. explore "the City" further. Suggestions on things to do and where to In the afternoon, you get some free time to explore San Francisco (or grab dinner are given by Andreas and Janina on our way back to the Berkeley) further by yourself. In the evening, you can either enjoy some hostel. Day 2 – Tuesday more free time OR opt for the San Francisco Love Night Tour. On this a tour, you get to know the hippie past and hipster vibe that make up San 9AM: Our VIP bus transfers you and your fellow participants to our first Francisco today aboard a colorful 1970s-era Volkswagen bus. If you company visit at AirBnB – the well-known online marketplace and decide to book the tour, your day ends at around 9PM. (Please note: hospitality service, which enables people to lease or rent short-term the San Francisco Love Night Tour is a paid optional cultural activity). lodging. Upon arrival, a manager welcomes our group by giving us a After a lunch break, you are off to the third visit of the day during tour of the grounds and providing more in-depth information on the which you meet an important player in the Silicon Valley companyʼs current and future activities. entrepreneurship community called mediaX. As an industrial affiliate program, it helps to connect researchers at Stanford with companies in Afterwards, Andreas and Janina transfer you and the rest of the group order to facilitate the process of bringing technologies to the market for to another one of peerspaceʼs meeting rooms, in which they give a people to use. During our visit, the programʼs Executive Director, workshop on “Team Building“. In this workshop, you learn how you Martha Russell, explains mediaXʼs role in the Silicon Valley ecosystem can effectively work together as a team. and presents a few of their partners. Week two

Day 6 - Saturday Day 12 – Friday

On Saturday, you have two paid cultural options you can participate After receiving feedback from Andreas and Janina, you create Strengthened and re-energized after lunch, you are transferred 9AM: Our VIP bus transfers you and your fellow participants to the programʼs in OR a free day to yourself. The two cultural options include: different business models at first and later refine to eventually end back to San Francisco. In another one of peerspaceʼs meeting last visit at kiva – this social start-up connects lenders to borrowers in 83 up with one business model. Working with the BMC already helps rooms, Andreas and Janina give their “Golden Circle“ workshop. countries who are looking to start or grow businesses, get an education or The Ferry Building and Ferry Plaza Farmers Market Food Tour you to focus on the 9 key areas you should touch upon in your final In the workshop, you are introduced to yet another state-of-the-art access clean energy. Upon arrival, one of its founders gives our group a 1 – a 2-hour walking tour, during which an expert culinary guide pitches on Friday of this week. model called the "Golden Circle", which Apple itself uses. With presentation on the start-upʼs activities and is open for any questions you will lead you to the best stalls at this tantalizing and popular this model, you and your team members learn how you can may have. market. In the afternoon and evening, you can either enjoy some free time effectively change your communication, e.g. in terms of a OR join in for another paid optional cultural activity – the Alcatraz Marketing message from your company to its customers, a 2 The Classic Mission Mural Walk – another 2-hour tour during Night Tour, which provides a more intimate, engaging Alcatraz personal message through which you wish to convince your friends which you can observe some of San Franciscoʼs most beautiful experience. If you decide to go on the tour your day ends at and family or a pitch of your "Start-up Consulting Challenge" and culturally important street art murals. around 7PM. idea to members of a jury (or potential investors). This model is one of our favorites and prepares you extremely well for Fridayʼs If you choose to go on both tours, your day ends at around 4PM. pitching competition.

The day ends at around 5PM, giving you some more free time to a roam around San Francisco by yourself in the late afternoon and After this visit, you and your team members need to get ready for the pitching OR Free evening. competition, as the grand finale of the program. The competition is held at a Time Alcatraz special peerspace meeting room. We have invited a couple of local Night Tour entrepreneurs, who join Andreas and Janina as the members of the jury to Day 9 - Tuesday evaluate your pitches. Each student team gets a challenging 3 minutes in order to present their "Start-up Consulting Challenge" project to the jury. After the jury evaluation session and a round of personalized feeback, the fantastic 9AM: Our VIP bus transfers you and the rest of the group to Palo prize is handed over to the winning team in a short celebration. Alto for a company visit at Telekom Innovation Laboratories (also called T-Labs) – a joint organization of Deutsche Telekom and selected universities, industry partners and start-ups. Upon arrival, our group is greeted by a couple of experts and scientists, who explain to us which long-term and medium-term innovations in the Day 7 – Sunday field of information and communications technology they are currently working on. On Sunday, you can enjoy a second free day OR opt for a 1-day excursion to Napa and Sonoma Valley. The Napa and Sonoma Wine Country Tour lets you escape to Californiaʼs famous wine Day 11 – Thursday country to taste regional varietals at three different wineries in Napa Once you have enjoyed your lunch, you have a second chance to win a prize and Sonoma, including both big-name and family-run estates. (Please 9AM: Our VIP bus transfers you and your fellow participants to if you decide to participate in the Private Sausalito Waterfront Treasure Hunt. note: this tour is a paid optional cultural activity). If you choose to go visit watsi – a global crowdfunding platform that enables anyone This is the last optional cultural activity on offer during the program. If you do on this tour, you day starts at 9AM and ends at around 6PM. to directly fund low-cost, high-impact medical treatments for people not wish to join for the treasure hunt, you can enjoy a free afternoon. in need. Upon arrival, one of its founders welcomes our group Our next stop is the world-renowned Stanford University where you If you want Sunday to be a free day, we have some wonderful and gives a presentation on their companyʼs current and future OR and your fellow participants get to go on a Campus Walking Tour, Free suggestions for you, which range from local history to cutting-edge activities. which departs from the Stanford Visitors Center. A student guide Time science and globe-spanning art at these San Francisco : takes our group across the beautiful grounds where youʼll pass the Main Quad, Memorial Church, Engineering Quad and White San Francisco Museum of Modern Art Plaza. Free California Academy of Sciences Time M. H. After enjoying your lunch, our group is transferred to the SAP Exploratorium Innovation Center Silicon Valley – an innovation center which combines the creativity and agility of start-ups with the backbone of Our exciting journey ends with a special a world market leader in business software. Upon arrival, a Farewell Dinner at Limón Rotisserie – a manager welcomes our group, gives us a tour of the innovation restaurant specialized in Latin American center and a short presentation on their current projects. After this visit, Andreas and Janina accompany you and the rest of tapas and Peruvian cuisine. The Farewell the group to visit the Cable Car Museum, which showcases Dinner ends at around 10PM. In the afternoon, you and the other program participants are historical and explanatory exhibits on the San Francisco cable car returned to San Francisco in our private VIP bus and get some free system. Once you have had enough of the museum, you and your time. The day ends at around 6PM. fellow participants jump aboard a cable car to head over to Fishermanʼs Wharf for lunch. Make sure to save some room for Departure Day dessert since Andreas and Janina will take you to the Ghirardelli Day 10 – Wednesday Chocolate Company for some popular and well-known chocolate You check out of the hostel and make your way to and/or ice-cream. San Francisco International Airport (SFO) individually. 9AM: Our VIP bus transfers you and your fellow participants to Silicon Valley for two more exciting company visits at Tesla and In the afternoon, everyone is transferred to another peerspace Apple. After a company presentation as well as a Q&A session meeting room for a “Review Session“, which allows you to with a Tesla manager, you are in for a real treat when a few in our prepare for the pitching competition. Andreas and Janina act as group experience an unforgettable Tesla Model X test drive. At the coaches and give you the opportunity to receive individual Day 8 - Monday Apple headquarters, you get to know the companyʼs corporate feedback. You and your team members can decide what you wish culture and learn how Apple uses innovative business models in to work on and when your team is finished. 9AM: Our VIP bus transfers you and your fellow participants to Palo order to keep its leadership in the era of disruption. Alto for a company visit at BootUp Ventures – a premier venture The late afternoon and evening offer some more free time to capital fund focused on top global start-ups. During this visit, a VC explore the Bay Area. professional provides you with an overview of the Silicon Valley ecosystem and shares how start-ups are funded by his company in order to achieve their visions.

After this visit, you are returned to San Francisco for our lunch break and the subsequent “BMC part II“ workshop at a peerspace meeting room. While you have previously focused on the value proposition and customer segments, you and your team now get to tackle the rest of the BMC.