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Special Libraries, 1916 Special Libraries,

5-1-1916 Special Libraries, May 1916 Special Libraries Association

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Recommended Citation Special Libraries Association, "Special Libraries, May 1916" (1916). Special Libraries, 1916. Book 5. http://scholarworks.sjsu.edu/sla_sl_1916/5

This Book is brought to you for free and open access by the Special Libraries, 1910s at SJSU ScholarWorks. It has been accepted for inclusion in Special Libraries, 1916 by an authorized administrator of SJSU ScholarWorks. For more information, please contact [email protected]. Libraries Special- - .- - Vol. 7 MAY, 1916 No. 5

------Library Week at Asbury Park June 26th to July 1st The American Library Association, The Special Libraries Association. The National Association of State Libraries, The League of Library Com- missioners end The American Association of Law Libraries, Will Hold their Annual Meetings at Asbury Park, June 26 to July 1 The Program of the Special Libraries Association is as Follows:

Wednesdny, Jim t?S The special library and the student of busi- ness, by Ralph L. Power, Librarian, Col- 9 :30 a. m.-Columbia Hotel. lege of Business Administration, Boston Report by the President on the AssociationJs University. activities for the year. The Public Affairs Information Service; its Sources of information for business men, by past, present and future; by John A. D. C. Buell, Railway Educational Bureau, Lapp, Bureau of Legislative Information, Omaha, Neb. Indianapolis, Ind. The work of the Detroit Edison Company's The Municipal Reference Library as a Pub- Library, Miss Maude A. Carabin, Libra- lic Utility, by Frederick Rex, Municipal rian. Reference Librarian, , Ill. Public officials and the special library, by Coijperation between special libraries and Dr. C. C. Williamson, Municipal Reference the engineering profession, by Kenneth G. Librarian, New York Public Library. Walker, technology librarian, New Haven Sponsors for Knowledge: The present status Public Library. of the registration at Chicago and Its Report on national center for municipal in- Possibilities, by G. W. Lee, Librarian, formation, by Clinton Rogers Woodruff, Stone and Webster Corp., Boston, Mass. Secretary, National JIunicipal League. 8 p. m. 2:30 p. m. Round table conferences; subjects to be an- Business session (including also reports of nounced on bulletin at Asbury Park head- Committees on Clippings, Membership, quarters. Classification and Technical Indexing.) Friday, June 30 9 :30 a. m.-Columbia Hotel. Headquarters will be at the New Monterey The Utilities Bureau; special library work Hotel and Columbia Hotel across the street and public utilities; by Hon. Morris L. from each other. Auxiliary hotels providing Cook, Director of the Bureau and former lor probable overflow, three of which offer Director of Public Works, , lower rates than headquarters, and all of Pa. which are in close proximity, are the follow- SPECIAL LIBRARIES

ing: The Thedford, The Fenimore, The Sea Fenimo7.e (capacity 250, can accommodate Breeze and The Brunswick. There are a mul- 150 A. L. A. members; five and one-half titude of hotels in Asbury Park. Those se- blocks from New Monterey) : lected for use are known personally to the Two in double room without private bath, local committee and every effort has been $2.50 and $3.00 each. made to choose those which will provide sat- isfactory service and give "value received." One In room, $2.50 and upwards, accord- The committee have also, of course, selected ing to location and size of room. those which are located in fairly close prox- Two in double room, twin beds, private imity to the two headquarters hotels. bath, $3.50 each. The rates per day offered by these hotels, all on the American plan, for wiek of con- Secj B7,eezc (can accommodate 75 A. L. A. ference, are as follows: members; diagonally opposite New Mon- terey and across the street from Colum- New illonte~eu (capacity 600; exclusive bia; unobstructed view of ocean) : use) : One in room, $2.50 each, or $15 pcr week. Two persons in double room fitted with double bed, hot and cold running water, Two in room, $2.25 each, or $14 per week. $3.50 each. No rooms with private bath. Same, but with twin beds, $4.00 each. Two persons in double room with twin BTZ~SZLJ~CIC(can accommodate 150 A. L. A. beds and private bath, $4.50 each. members; three bloclts from New Mon- Two rooms with private bath between and terey; near the ocean) : occupied by four persons, $4.00 each. Two in room without private bath, $3.50 For a party of six, eight or ten, occupying and $4.00 each. a suite of rooms all communicating and One in room, without private bath, $4.00. having access to one private bath, $4.00 each. Two in room wlth private bath, $4.50 each. There are forty rooms in hotel large One in room with private bath, $5.00. enough to accommodate three or four single beds. Congenial parties of intimate friends Reservation for rooms at all the above- can be made up if desired to occupy these. named hotels will be in charge of Sherman 0. Dennis, manager New Monterey Hotel, Colzimb~a (capacity 300; exclusive use) : Asbury Park, N. J., and applications should be addressed directly to him. Bookings for Two in double room, hot and cold running rooms will be ~ndeon and after , water, $3.50 and $4.00 each, according and in order that all may have an equal op- to location of room. portunity the ruling has been made, as on One in single room, hot and cold water, previous similar occasions, that applications $4.00. made for rooms in advance of May 15 will Two in double room with private bath, be considered as having been received on $4.50 each. that date. Four in two communicating double rooms, General sessions will be held in Auditori- with private bath between, $4.50 each. um in open square just across street from the New Monterey. Meetings of sections and Thedforcl (capacity 120; exclusive use if affiliated societies will be held in parlors of needed; nearly opposite Columbia) : New Monterey and Columbia, and some of Two in room, $2.00, $2.50, $3.00 and $3.50 the larger section meetings in the Audito- each, according to size and location of rium. room. A tentative schedule of the sessions for One in room, $2.50 to $3.00 each. the entire week 1s submitted: SPECIAL LIBRARIES 85

SCHEDCLE OF SESSIONS Afternoon-School Libraries Section, Execu- tive Board. Several special features have already been Afternoon-Executive Board. announced. Evening-First General Session. On Monday evening after the program reception will be given to the Association by the New Jersey Public Library Commission Morning-Second General Session. and the New Jersey Library Association. Afternoon-Trustees' Section, Professional Thursday afternoon will be devoted to a Training Section, American Association trip by special train to Princeton, where we of Law Libraries and National Associa- will be the guests of the University and of tion of State Libraries (joint session). M. Taylor Pyne, chairman of the New Jer- sey Public Library Commission. Evening - Catalog Section, Publishing Board, National Association of State Li- Friday afternoon after the program a two braries. hours' automobile drive up the coast will be given by the Asbury Park Chamber of Com- Tl'ednesdny, June 28 merce. Morning-Agricultural Libraries Section, The Chamber of Commerce has arranged Special Libraries Association, Council (at to have eutos meet our members at the rnil- 10 :30 o'clock). road station on arrival and conduct them to their respective hotels. Afternoon-League of Library Commissions, American Association of Law Libraries, As a result of special effort on the part of College and Reference Section. Mayor Hetrick and the Chamber of Com- merce and other prominent citizens Pryor's Evening - American Library Institute Band mill begin its engagement a week ear- Board, Special Libraries Association, lier than originally contracted for, expressly Children's Librarians Section. that it may be at Asbury Park the week of our conference. All music-loving members of the Association will keenly appreciate this Morning-Third General Session. very signal courtesy. Afternoon-Princeton trip. The hotel orchestra will play every even- ing for informal dancing. Evening-National Sssociation of State Li- braries and American Association of Law There are excellent courts close by Libraries (joint session), School Libra- the New Monterey, canoeing and boating in rians Section, Bibliographical Society of Deal Lake, three or four minutes' walk dis- America. tant, and bath houses close to the hotels. The Deal Golf Club has kindly offered to Friday, .Tune 30 take care of those who are devotees of that Morning-Special Libraries Association, sport. Those wishing the use of the courses Documents Round Table, Theological Li- should present credentials from their home brarians Round Table, Council. clubs. Afternoon-Catalog Section, Children's Li- The local committee will compile n booklet brarians Section, Special Libraries Asso- on "What to do at Asbury Park," which will ciation, League of Library Commissions; be distributed at headquarters. 4 :30-6 :30. automobile drive. The local committee will operate an infor- Evening-Fourth General Session. mation desk at headquarters, at which some member will be present at certain announced hours daily to answer questions, assist in making up parties to go to places of inter- Morning-Fifth General Session. est, etc. SPECIAL LIBRARIES

List of Commercial Year-Books and Similar Publications Compiled Under the Direction of H. H. B. Meyer, Chief Bibliographer, Library of Congress

NOTE-The effort has been to include pub- I3usir1ew prospects year book . . 1916. lications which are likely to contain statis- What will happen to coal, iron, copper, tical information of use in developing the tin, shi~~iug,the rnouey market, English foreign trade of the . ralls, American rails, cotton, wheat, hog ~)roducts,da~ry products, tinglates. Car- diff, The Dusiness statistics publishing Alll~nlismco ell~i~l~~edi~~italo americano. co., 1916. HF53.B8 1915. Sew Pork, 2. person en^, 1915. AY74.A5 1915 Probabilities, bascd on statistics for current years. Bll~~nr~nccolnariue mercant~li.1914. Trieste, C'nl~nda. Census and statistics office. The G. JIasovcich, 1914. HE5Gl.AG year book, 1913 Ottawa, J. de L. Almn~~nchRolland agricole, cominerc~alet Tache, 1914. HA744S81 des fanulles de la conlpagnie J.-B. Rolland C'nnadiun almanac and iniscellaneous direc- B Als. 1912. BIontrBal, 1912. tory . . 191.1. , Scobic & Balfour, AY41'i.R7 1!)14. AY414.CZ JII~. . , by Joseph JVhitalier. C!ntintlinn annual review of public affairs. Contain~ngan account of the astronoinical 191.1 To~oilto,The Annual review publish- and other phenomena . . . infornlation ing coml~any,lun~ted, 1915 FlOOS.C33 respecting the goverumeul, finances, pop- C'nnndiuu nmung jouinal . . . 1914 To- nlation, commerce, and general statistics ronto, JIines publishing company, 1914. of the British empire. . . &c. 1915. Lon- TN26.MC2 don. 1915. BSSti$.W5 cllicaco dailv ncws alinanac and rear-book Alnericnl~association of cominerce and trade . . ". 1916: [Chicagoj The chicago daily in Pear-hook. Incor~~orated.. . . new co., 1016. AY 67.C4N5 1912. [Berlm, 1912.1 HF308.86 .inlel'iciui iron and steel institute, New York. C'l~inn. Inspectorate general of customs. Re- Bureau of statwt~cs. Annual statistical turns of trade and trade reports . . . report of thc Amcrican won nud steel 1913. Pub. by order of the inspector gen- institute. 1011. Philadelphia, Bureau of eral of custon~s.Shanglial, 1913. statistics, American iron and steel insti- HF237.114 tute, 1915. HD9514.A5 Chile. Ohcina de estadlstlca coinercial. Es- Alaerlcrul metal market and daily lron and tadistica coineic~al de la republica de steel repol t. hIetal statisl.ics, 1916. New Chile . . . 1914. Santiago, I~nprentade TorB, The Amcrican metal market and 10s tribunnlcs, 1845; Valpamiso, Imprenta daily iron and steel report, 1916. del i\Iercurio, octubre de 1914. HF165.A2 HD9506.UGA5 ('olollia~lofice list . . . 1915. , 1915. dli~do-Canadianscar book . . . 1914. Lon- JV1005 don, 1T7~lliam&evens liinited [1914]. Copper handbook. 1914. Houghton, RIich., HC111.A6 H. J. Stevens. 1914. TN440.CG hnllnui~egeneral, administratif, commercial Cottun yeu book and diary. (Formerly "The et indusbiel de 1'1ndochine : . . 1911. Textile year book-cotton") RIanchester, [Hanoi, Paris, F. H. Schneider; etc.1 [Eng 1 SIarsden and co., ltd. [1915]. [Hanoi-Haiphong, Imgr. d'Extrbrne-Orient, TS1551.C6 1911.1 DS532.85 An~inariod'Italia per l'esportaaione e l'iin- I)nily commercial ncms, San Francisco. Fj- portamone . . . 1912. Ronm, Tip. na- nancial year book of the Daily commercial zionale cli G. Bertero e c. 3 912. HF3581A6 ncws. 1914. San Francisco [Comme~~c~al Argentlne rear hoolr. (1914) with which are news publishing co.] 1914. HC108.S7D2 incorporated the "Anuario Pillado" and Dellmark. Statem statistislce bureau. Sta- "John Grant's Argentine commercial tistisk aarbog . . 1915. Annuarre sta- guide" . . Buenos Aires, J. Grant & son; tistique . . . Kbcnhavn, 1915. 1914. F2808.A75 HA1477 Asintischcs Jahrbuch, hrsg. Im auftrage der . Min~stryof finance. Statistical dept. Deutschasiatischen Gesellschaft . Statistical year hoolc of Egsat for 1909. 1914. Berlin, J. Guttentag, g.m.b.h. 1914. Cairo, National printing deGGtment, 1909. DS1.855 HA2042A5 nrooklyn daily eagle almanac, 1916. New Exporters' encyclopaedia . . . 1915 . . . Yorlc City, Brooklyn daily eagle, 1916. containing full and authentic information AY67.B8E2 relative to shipments for every country in SPECIAL LIBRARIES. 87

the world. . . . New Yorlr, Exporters' . . . 1016. Toronto, Heaton's agency, encyclol)aed~acompany, 1916. 191G. RB3223.H5 HF3Oll.E9 Government direclory, Dotmnion and Yillnncinl reform almanaclr and year book, provinces. Uanlcs. Corporations. Trans- 1912-13. Liverpool, Financial reform aseo- portalion. Cusloms tariff. Law and regil- ciation, 1913. I-IAlllG.5'4 lntlons. Local industrial directory. Sta- Pir~a~lcinlreview. 1915. Finance, commerce, tistics and ~nfol~mation. ailro roads. New Yorlc, W. R. Dana & CO., Irll]~erinlyear boolr for Dominion oC Canada, 1915. IIG4905.F6 1914-1915. Montreal, J. Lovcll & son, 1914. l~'r:t~ice. Diwction gdn6rale des douanes. F1008.134 Tableau g@n6ral du comrnercc et dc la Intlln. Commercial intelligence dept. Sta- navigation . . . 1014. Paris, 1914. llstics of Britlsh . 1913. Calcutta, HF193.82 lIn3. HA1713A72 (iwmnny. Statlstischcs Ant. Statlstlk des L'Iinlin economics. . . . Annual-lo della vita Deulschen Reichs . . 1015. Berlin, 1915. coinn~erciale, industr~ale, agraria, han- HA1Xil.A caria, finanzlaiia e ilella Dolitica cconom- --Statistisches Jahrbuch f~~rdas ica. ;anno 1913. Tormo, Roux e Viarongo, Deutschen Rcich . . . 1915. Berlin, Putt- 1913. HC301.182 kaminer & ~Iiihll~recht,1915. HA1232 A3 Ii:iI]. Dirczioac gene1,alc dclle gahcllc. Sta- (4t. kit. Boarcl of trade Stat~stlcalabstract tistica del colnrnerclo s1)ecialc cli importa- for the Urit~shempire, 1801-1915. Lon- zionc c di espoi~lazionc. . . 1914. Roma, don, Dasl~ngC son, 1915. (Gt. Brit. Par- 1914. HFl99.A4 hament. Papcrs by conmand.) Rlinisfcro di agricultura, industria e I-IA1113.A2 coinmercio. Annali 191-1. Roma, 1914. -- Statistical abstract for the HC30LA2 principal and other forcign countries, Jnpan. Dept. of iinance. Financial & eco- 1900-1914. London, Eyre & Sgottiswoocle, nomical annual of Japan . . 1915. 191-I [Parliament. Pagers by command.] , Govt. prmt. off., 1915. HC-161.~3 I.IA161.A4 .Tnl)an year boolr. 1015. Tokyo, The Japan ---- Slatlstical abstract for the yeala book omce, 1915. US803.J5 several British colonies, possessions, and -- llanunl of statistics; stock exchange ~l'otectorates, 1901-1915. London, 1915. hand-book . . 1915. New Yorlc, 1!)15. (Gt. I3r1t. Parliament. Papers by com- I-IG-L005.J13 inand.) HA1112 In addition to information about ~ndi- -- Statistical ahstract for the viclual col.l)oi.ations, stock priccs, cfc., con- United IC~ngdonl.1901-1315. London. 1915. tams JIinlng stalislics, coal statist ics, [GI. Brit. Pa~~llainent.Palm-s by com- colton slallstics, grain and proclucc statis- mand.] I-IA1123.B tics, bank ;tnd moncy statistics, e1.c. India ofhc Stat~sticnlabstract re- Mercnntilc year boolc and directory of cx- lating to Br~tishIndia. 1905-1915. London, pol*tel,s in London, Manc11~stc1-. . . 1915. 1916. LPai~l~mncnt.Papel's by command] London, 191 5. HIi'3503.~15 HA1713 3li11ernl industi-y, ~tsstatistics, technology, Ilnrldhuclt fiir dic internalionale Pctrolcum- and tixilc 1916. New Porlr. The Scien- Inclustrie . . . 1913. [Berl~n.]Finanzvcr- llfic publishing comlmny, 1915. TN13.MG lag, g.~n.b.h. [I9131 I-IG4821.I.1:3 ?lining manual and rnining year boolc . . . Hnnclhoolr of Jamalca for 1915, comprwing 1916. A record of information concerni~~g h~storical,statistical and general informa- mining cnmpanies . . . Lt~blesof crush- tion concermng the island. London, 13. ~ngsand gold outputs . . . lists of mining Stanford ; Jamaica, Govt. print. off .. 1915. d~rectors, sccretsries, mlning and con- JL630.A4 sulting engincors and mine managcrs . . . Hl~ndyalmanac, ellcyclopedia and year book and a dictionary of nlinihg terms. Lon- . . . contamng a vast amount of ~nforrna- don, TIr. R. Skinner, 1915. TN13.hI7 tion respecting government, political his- sew inte~nationalyear boolc; a compendium tory, commerce, indnstl'y, customs, tariffs, of tl~cworld's progress . . . 1914. Ed- mar taxes, population, agriculture, etc. itoi, Frank 11. Colby . . . New Yorlc, 1916. New York, C. S. Halnmond Sr. corn- Docld, Neadc & company, 1915. AE6.164 yany, 1016. AY64 I-I25 Sclv South . Statistician's omce. The Hnwniinn aln~anacand annual. 1914. The olficial year boob of , reference hook of information and statis- 1914. Sydney, C. Potter, 1914. DU150.N5 tics rclating to the Hawaiian Islands, of -- Statistical register, 1913. value to mcrchants, tourists and othcrs. Sydney, 1913. HA3 011 Thos. G. Thrum, conlp. and pub. Hono- . Registrar-general's ofkc. The lulu, T. G. Thrum, 1013. DU621.Ha New Zealand offlc~al year-book. 1914. Hazel19s annual . . . 1915. A cyclopedic rec- Wellington, N. Z., 1914. DU400.N53 ord of Inen and affairs. London, I-Iazell, HA3033.B Watson & Viney, Itd. 1915. AS754 I14 . Statistislce centralbureau. Statis- Heaton's annual, the comnercial handbook tisk aarbog for kongeriket Norge. 1914. of Canada and boards of trade register Utgit av det Statistisko centralbureau SPECIAL LIBRARIES

Annualre statistique de la Nordge. ICris- reccibn general de aduanas. Madrid, 1912. tiania, 1915. HA1503.B HF219.A3 Offiein1 digest of the world, 1912. American Stntesn~wl's year-book; statistical and his- statesman's year-bo~k;a supplement to all tor~cnlannual of the states of the world. encyclopedias, embracing the latest sta- . . . Revised after omcia1 returns. Annual tistics, records and current history of publication . . . 1915. London and Cam- every state and country. New Pork, P. F. l~rldge,Macniillan and co., 1915. Collier 6t son, 1912 JA51.05 JA51.S7 Oliver and ~oyd'sEdinburgh almanac and For each country is given statistical national repository, 1916. Edinburgh, and other information on governmcnt, Oliver and Boyd, 1916. DA753.06 commerce, industry, etc. Itegenllnrdt, C. C Regenhardt's GeschBft- Sttitistisclles Jahrbuch deutscher Stadte. slialender fur den Weltverkehr; vermitt- . . 1914. Bresula, lV. G. Korn, 1914. In- ler der dlrelrten A~lskWlft. . . 1914. Ber- cludes statistics on trade, industry, wages, lin-Schoneberg, C. Regenhardt, g.ni.b.h, priccs, transl)ortation, etc. HA1330.AlS8

La,..ini .I A I-IF53.R4 Swedeu. Rol~~n~erslcollegiurn.I-Iandel. Be- 1lussin11year-hook . . . 1914. London, Eyre rattelsc fos %r 1915. Stockholm, 1916. and Spottismoode, Itd., 1914. HC331.R8 (Sver~gesoffic~ella statistilc.) Ru4sin11 year-book, containing trustworthy HA1521.H4 ~nformationin regard to the empire of Switzerla~~tl.Pinanz und Zolldepartement. . . . 1914. New Yorlc, l*.Nelson Schweizer~scheHandelsstatistik. Ein und & sons, 1914. HC331.R7 Ausfuhr del. wichtigsten warcn . Tlie English editlon contalns soine ma- Statist~que du commerce de la Suisse ter~alnot in the American. . . . 1910. [Bcrn, 19101 EIF223.Al7 St. Pnnl dispatch and Pioner Press almanac Troy record almanac and year-book, 1915. and year-book. 1916. Saint Paul, Nina., [Troy, N. Y.] The Troy record company, The Dispatch pr~ntlngcompany, 1916. 1915. AY67.TSR3 AY67.S3D5 I'. S. Cureau of foreign and donlestic com- Snlrsrd, Frederick E. Tlie coal trade; a merce (Dept. of commerce). Tho foreign com~)endiumof valuable informat~onrela- commercc a~idnavigation of the United .- - - . .. ..~ States . . 1911-12. Washington, Govt t~on,etr., at'home and'ahroad' 1916.-[~ew print. off., 1413. HF105.A2 Tork, 1915 I I-ID9542.S2 - -- Statistical abstract of the "Sl~inoincworld" yeav boolc; a dcslc man- Cliitcd States. . . . 1914. Finance, coin- uai' in trade. co-mnerce and navi~at~on. age, commerce, irn~nig~.at~on,shigging, the postal scrvicc, ~oynlation,railroads, agri- cllltu~~e,coal and iron. . . . Wasliington, Shop and leather regorter annual. 1915. Govt. pl'11~t.olE., 1015. 1-18202 Sea York, Shoe and leather reporter, 1915. TS940.S52 B~~rcau01 statistics (Dept. 01 com- Soi~th Africa. Director of census. Statis- merce and labor). Stat~sticalabstract of tical ye~-booli of the Enion of South foreign countries. Parts 1-111. Statistics Af~ica.1915 Pl3etoh, 1915. Hb1991.S6 of foreign commerce. October, 1909. Wash- Sonth African year-book. 1914. London, G. ington, Govt. print. off., 1909 446 p. Routlcdge and sons; New Yol'li, E. P. ITA155A4 Dutton & co., 1914. DTSS3S6 %hriall year-boolr, 1913-14. Melbourne. Sor~thAmerican yea1 hook and directory. PI-inted for the government printer by (Incorporatmg the South American rail- Sands C bIcDougal1, ltd.; London, Trub- way ycar book, South American ann~ial, ile~~& co., 1915. DU200.V6 and Sonth American blue boolc). 1!)13. Knul~inglonpost almanac and encyclopedia. Containmg general ~nformation relating 1915. [London, Ncw Yorlc, J. SIThitaker & to the ten repnblics of the conlment of sons, ltd., 1914.1 AY67.TV3P8 South Amcrica, British, Dutch, and French Weltnirtucl~aft; ein Jahr- und Lesebuch. Gulana, the Pananla canal, and the Fallc- Unter I\Iitwirli~lng zahlreicher fachleute land Islands. COIIIT). and ed. by C. S. hrsg. von Dr. Ernst von Halle. Leigzig Vescy Brown. London, The Louis Cassier und Berlin, B. G. Tcubner, 1908. co., ltd., 1913. F2201.572 I-IC10 lV4 Sontll .hstraha. Statistical register, 1914 1Ycstcr11 Austl-alix. Reg~strydept. Statis- Com~llled from official records. Adelaide, tical 1-egister. 1913. Prrth, 1913. HA3152 1914. HA3091 -Comn~issioner of crown lands and Wool year book and dmry. . . . 1912. i~n~u~gration.Official year book of South Comp. (for "Thc Textile mercury") by Al- Australla, 1913 Adelaide.. 1913. fred F. Barltcr Nanchester, Marsden and DU300A2 co., itd.. 1912. ("Textile mercury" annu- DT406.Al5 als). TS1600.TV85 Spnin. DirecciBn general cle aduanns Es- TYorId almanac and encgclopcdia, 1916. New tndlstica general del conlercio exterior de York, The Prcss publishing co., 1916. Esnafia . . . 1912. Formada por la Di- AY67.N5W7 SPECIAL LIBRARIES 8 9

In January, 1910, the Association com- Special Libraries menced boldly to publish a magazine-% PUBLISHED BY THE tiny magazine" as the Boston Transcript SPECIAL LIBRARIES ASSOCIATION called ~t while praising its purpose. About Monthly except July and August. sixty subscrlbers were on the roll after the Editorial and Publication OfRce. Indiana Bu- first issue had allpeared. Librarians were reau of Leglslative Information, Indlanap- skeptical of the place of tho Assoclat~onand

olis..~ Ind. ~ Subscrii~tions,Public Library, St. Joseph, Mo. School doubtful about the purpose of the magazine. of Mmes and Metallurgy. Univ. of Mo., Rolln. Mo. But the die was cast and the movcrnent had Entered at the Postomce at Indianaaolls.-. Ind.. as second-class matter. begun. During the past eight years there has been Subscription.. ...$2.00 a year (10 numbers) a steady and substantial growth In the pub- Single copies ...... 25 cents lication both in subscriptions, in size, and, President...... A. L. Bostwick we believe, In quality. Coincident with the Municipal Reference Library, 208 City Hall, growth of the magazine has been the tre- St.- -. Louis.- - -- ., -Mo. - .. Vlce-President...... Elizabeth V. Dobbins mendous growth of the idea which the Spe- American Telephone and Telegraph Co., cial Libraries Association typifies. Whereas New York-- Citv.- Secretary-Treaaul.er...... A. J. Cunningham there were not morc than iifty special libra- Free Public Library, St. Joseph, Mo. ries in 1909, now there are hundreds and EXl3CUTIVE BOARD new ones are forniing constantly. The idea President, Vice-president, Secretary-Treas- has taken hold of the business world and In urer, D. C. Buell, Dducatlonal Bureau of Information, Union Paciflc RY., Omaha, one way or another progresswe business Neb.; Marian R. Glenn, Amerlcan Bankers' Association, New Tork Clty. men, who have vision, are organizing infor- Managing Editor of Special Libraries:-John mation for the use of their business. Wheth- A Lapp, Bureau of LeglslatIve Information, Indianapolis, Ind. er they call it special library worlc or not Assistant Editor, Lillian Henley, Bureau of the facts are that they are organizing books Legislative Information, Indianapolis, Ind. and infornlation to work for them. CONTRIEUTING EDITORS In the ficld of public servlce, there has F. N Morton, United Gas Im~rovementCo., Philadelphia. becn an equally sat~sfactorygrowth. Prac- H. H. B. Meyer Library of Congress. D N. Handy, insurance Library Association. tically every state in the Un~onis dolng - some legislative reference work; a score of cities have well organ~zetlmunicipal refer- The cornlng meeting of the Speclal Libra- ence departments; and various admtnistra- ries Association at Asbury Park, New Jer- tive boards and commissions have c~eated sey, will mark the eighth milestone of this, information bureaus to aid them. The socia1 thc youngest of the bodies amliated with the service associations and organizations have A. L. A. Years have moved swiftly, but not likewise built up clearing houses of informa- more swiftly than the progress of the Asso- tion in their field of work. elation. At th~stime it might be well to re- Probably the most striking fact of the last call the beginnings of thc Special Libraries few years has been the extent to wh~chthe Association and a little of its early history. public libraries have entered the field of The Sssociation was formed at the Bret- special library activity. The idea of serv- ton Woods Conference in 1909 by John C. ing all people in business, professions, Dana and a small band of specialists who schools, trades and occupations has had a believed that there was a place for a new growth which is eminently satisfying to those who would see the public libraries he- organization dedicated to the task of pro- come something else than dispensaries of moting the use of knowledge in the service fiction or repositories of unused books. of business and public affairs. At that time The special library movement has been to it is safe to say that there were not more the llbrary world what the vocat~onaledu- cation movement has been to the educational than fifty full fledgea specla1 libraries in the world. Its aim has been practical. It has country. There were a few legislative refer- sought tangible results from the use of ence departments, the beginnings of munici- books and other material. Its prime purpose pal reference, here and there a business li- has been to put knowledge and information to work. The general acceptance of the brary, several financial libraries and begin- idea has been the fruits of the first efforts- nings in public omces and soclal organiza- the broadening of its efficient application is tions libraries. the worlc of the future. SPECIAL LIBRARIES

News and Notes

In the Review of Reviews for May, 1916, the St. Paul Public Library. The Item as {Pp. 598-599) there is given a list of 95 con ected is repeated: national associations together with the place Thc Minneapolis Public Library opened a and date of their next convention and the Business and Municipal Branch in the busi- name and address of the secretary. ness district of the city January 31, 1916. A card announcing the opening declares the The Malaria Problem is the title of the purpose as follows: transaction of the Comn~onwealthClub of "This Branch is intended especially for for Narch, 1916. The pamphlet business men and those who are interested contains thirty-two pages of discussion on in civic yl.oblems. The material will include the proble~nin California and seven pages City Directories, Special Trade Directories, of a bibhography on malaria control. Financial and Municipal Journals, Atlases, Maps, Chartsrs and Ordinances and general The Minnesota Art Coinmission has under- works on business and municipal govern- taken a unique plan for the dissemination ment. of art among all classes of people by means "The Library will begin with a small col- of a publication called the Minnesotan. It lection of material; the plan is to make is a big idea and tremendously important additions according to the demand and the to the education and well being of the peo- response to the advice of the men who ple of the state. The commission conducts use it." a bureau of inrormation upon questions of - - - public art and gives advice to home builders Since the outbreak of the European war in making house plans and in home decora- the Athens consulate general has, in order tions. to stilnulate the work of American trade extension, kept in a conspicuous position Thc =1nn;ils ol the Arnc~wxnAcademy of in its reading room a special file containing Pollt~cnl and Social Scicnce lola January, all letters received from American firms ex- 1916, is devoted to National industries and pressing a desire to extend their business the federal government. It is divided into relations in thc consular district. four parts : (1) Fedcral trade commission This file is brought lo the attention of and its problems; (2) Federal reserve board local business men seeking American con- and its accomp!is~n~ents; (3) Interstate nections, and copies of translations of let- commerce commlsslon and its work; (-4) ters relating to their particular interests Other federal departments in their relation are pven them, together with what eve^ fur- to American industries. ther information the staff of this office may he able to supply, in order to leave nothing Conlmercial organizations of the United undone to attract their attention and in- States is the title of Miscellaneous series terest. No. 28, issued by the U. S. Department of As soon as it becomes evident that such Commerce, 1915. an interest has been aroused this office It makes a complete co~n~ne~cialclirec- writes to thc American exporter in ques- tory of organizations of the United States. tion, giving him the name and address of It is divided into three classes: (1) Inter- the interested person, and is thus often suc- state, national and international; (2) State cessful in establishing business relations and temitorial; and (3) Local. The inter- profitable to both parties concerned.- (Com- state, national and international associ- merce reports, December 11, 1915.) ations are listed alphabetically and by trade classifications; the state and territorial as- The Indiana State Board of Education sociations are arranged alphabetically by has engaged Charles H. Winslow, expert in slates and territories. industrial education and survey work, to Colnnlercial organizations in France ap- make a study of the industries of the state pear in the Special agents series, 98, of the under the direction of the State Board and Department of Commerce, 1916. the Vocational Division 01 the State De- Commercial organizations in Switzerland, partment of Public Instruction. and SW~SDe~)artlnent of Conmercc, in the Mr. Winslow comes from the United Special agents series, 101. 1915. States Bureau of Labor Statistics and has Comnlercial organizations in the United for ten years been consulted by manufac- Kingdom with description of British manu- turing associations, labor unions and indus- facturers' and employers' organizations, in trial commissions on problcnis pertaining Special agents series, 102. to both education and industry. He is employed for one yea? and has be- In last month's issue, by a mistake, the gun work in Evansville, Ind. "The state new Business and Municipal Branch of the vocational law makes it the duty of the filinneapolis Public Library was credited to State Board of Education to conduct such SPECIAL LIBRARIES

investigations as in its judgment are needed industries of the various states was con- successfully to organize and carry on the tinued, and -three new reports issued for work. . . . It is the purpose of the Board Pennsylvania, New Jersey and Georgia. to make a study of the occupations and in- Reports from Indiana and IVest Virginia dustries of a few typical communities of were completed and placed in the hands the state to determine the kinds of work of the publishers. Statistics on the wood- for which vocational instruction can be using industries of the remaining states given most profitably." have been collected, and a final report on A library on vocational education is being the wood-using industries of the United developed and classified in the Vocational States is in preparation. Department of the State Department of Public Instruction. The Eastern District of the Special Li- braries Association will hold a meeting on The Annual Report of the Office of In- Wednesday afternoon and evening, June 7, dustrial Investigations of the U. S. Forest 1916. The program IS unusually strong and Service has just been issued, and shows the fully up to the slanclard which the hve East- progress of work in the interests of the ern District has always ina~ntained. wood-using industries. The program : One new phase of this work is the cre- ation of a wood waste exchange, and thc collection of detailed data concerning the

supply- ~ of wood waste and the demand for it. This information is made available in At Social Se15vice Libmrg, 18 Somerset tlle form of specific quotations from bona Street, Boston. fide buyers and sellers, who co-operate by reporting the exact form, species, sizes and Papers, addl.esses, 5'00 p, 111 Lunch: 6:30 amounts of waste available and desired. p. m. Discussion: 8:00 p. m. Lists of opportunities to buy and sell waste are published every three months, and sent Mr. L. A. Arn~istead (Boston Elevated) to the members of the exchange. The co- "Interdepenclence and Need for Reser- operation is hearty and many sales have voir Library." resulted. Miss Ethel M. Johnson (Women's Educa- According to the report, the Forest Sew- tional and Industrial Union) "Following ice has also co-operated extensively with up Legislation." other departments of the government. For Miss Florence A. Johnson (The TOWTI instance, a directory of American sawmills Room) "The Possibilities of the Town was compiled in co-operation with the De- Room." partment of Commerce. In co-operation with the Bureau of Crop Estimates, sta- Mr. G. IV. Lee (Stone & Webster) Wand- tistics on the lumber production of the ardization by a Library Unit System." United States were collected, and a report Mr. R. L. Power (College Business Admin- publlshed for the year 1913. At the requcst istration, Bosto~University) "Problems of the Navy Department, a study was made of a Library in Process of Formation." of the methods of handling and piling lum- ber at the various navy yards, and a re- Mr. Waldo A. Rich (Dennison Manufac- port prepared recommending the best means turing Company) "Centralization of of preventing deterioration. Much lumber Trade Catalogues.'' was inspected for the Navy Department at Mr. A. D. Smith (Information Clearing points east of the Mississippi. House) "Where to Look as Stock-in- In co-operation with the American Wood Trade." Preservers' Association, statistics were com- piled on the nnmber of poles and ties and Miss Margaret Watkins (Social Service other forest products purchased annually by Library) "The Possibilities of the Social the princigal railroads, telephones and Service Library. telegraph companies. Data was also com- Ad.iournment for lunch (Snnth's Restau- piled on the veneer, box and cooperage in- rant, AshburLon Place). Discussion dustries, and a preliminary report on the (opened by RIr. 1'. J. Homer, fro111 stand- box industry was published in co-operation point of Union List of Periodical and So- with the National Association of Box Manu- ciety Publications), with a view to adopt- f acturers. ing resolutions for the development and Work on the reports of the wood-using closer inter-working of special libraries. SPECIAL LIBRARIES Bibliographies Accidents-Pre~eation. U. S. Bureau of La- organization of the Publlc School System. bor Statistics has issued a list of Books It contains n bibliography. p. 177-82. 1916. and Periodicals on Accident and Dlsease Pnblic nbilititr s-Yal~intion. At the request Prevention in Industry, in the library. of the Committee on Valuation of the 23.~. Amerlcan Electric Railway Association, Apwalti~ralextension. h list of congres- the library of the American Society of slonal bills relating to agricultural exten- Civil Engineers has brought up to date sion introduced in Congress Dec. 15, 1909 the Bibliography on Valuation of Public to Dec. 12, 1913, appears in the Proceed- Utilities originally published August, lngs of the Association of American Agrl- 1913. The original bibliography with the cultural Colleges and Experiment Stations addition containing altogether 2,183 refer- for 1915. References and history of each ences mill be published within a few bill are given. p. 35-48. weeks by the American Electric Railway City plnn~i~ng.In John Volen's City Plan- Association. nlng a bibliography concludes the volume. S1inkrsl)cnre. Drama league of America has P. 427-36. 1916. issued a Shakespeare Tercentenary, Sug- Urnltin League of lnlericn. List of Plays gestions for School and College Celebra- for I-Iigh School and College Production tions of the Tercentenary of Shakespeare's prepared by the Committee on Plays for Death in 1916. Part 5 is Bibliographic Aids Secondary Schools and Collegee of the in the Study and Staging of Shalrespeare's Drama League of America. 41p. 1916. 25 Plays, compiled by H. H. B. 3Ieyer of the cents. 736 Marquette Bldg., Chicago. Library of Congress. 60 p. 1916. Fnrni mnnngelnent. The Office of, Barn1 Man- Teachers' cottnges. National Lumber hanu- agement of the U. S. Dept. of Agriculture facturers' Association has published a Bul- has issued a llst of bulletins of different letin oil Teachers' Cottages, by R. S. Kel- departments 'elating to farm manage- logg, in co-operation with the U. S. Bureau ment. 6p. 1916. of Eduucation. It contains a blbliography. Fnrn~ing. Getting the nlost o,ut of farming; 11. 58. 1916. a sclected list of publicatio'ns, of value to Trusts. In Both Sldes, Briefs for Debate, the farmcr and farmer's, wife, available pubhshed by the Independent, references for free distribution by.:the government are given on the subject Resolved: That and state experiinent seations, has been the true solution of the trust problem lies con~piledby DeXritt Wallace and published in the d~rectionof the regulation of com- by the press of Webb Pub. Co., St. Paul, bination rather than the breaking up of Minn., 1916. 128 g. ~llus. combination and the restoring of comgeti- Free te~t~boolrs.In U, d. Bureau of Educa- tion. p. 11. 1913.' tion Bulletin no. 35, enlitlcd Free Text- Tnbercnlusis. A bibliography of Books on books and State Uniformity is a bibliogra- Tuberculosis appears In the February, phy on the subjecL. p. 66-7. 1915. 1916, issue of the Grand Rapids Public Li- Lnbor. In Principlts of Labor Legislation by brary Bulletin. p. 25-7. J. R. Commons and J. B. Andrew is a Virginin-History. A Bibliography of Vir- Select Crltical Bibliography. p. 465-88. ginia, Pt. 1, has been issued in a Bulletin 1916. of the Virginia State Library. It contains nlllli-Pnste~~rivntirn~.U. S. Dapt. of Agricul- titles of books in the Virginia State Libra- ture has is~uedBulletin no. 342 on The ry which relate to Virginla and Virginians, Present S1:itus of the Pasteurization of the titles oP those books written by Vir- AIillc. It contains a bibliogl'aphy, p. 16. ginians and of those printed in Virginia. 1916. 767 g. 1916. ATonroe Joctrinc. The University of Wash- Vocntionnl guidnnce. A Vocational Guidance ingtou, Extension Division, has issued a Bibliography has been compiled by the bibl~ographyby Lydia 31. IIcCutcheon on California State,Board of Education Tor tlw subject Resolved: That the Monroe school and public libraries and arranged doctrine should be discontinued. 15p. 1915. especially for youths, teachers, and spe- Fnretit~s. The Seattle Public Library pub- cialists. Annotated. 24 p. 1916. lishes a Weekly Poster. No. 6 contains Wnr. In Both Sides, Briefs for Debate, pub- Some Boolcs for Parents. It is divided un- lished by the Independent, references are der Care and Feeding of Children, Train- given on the subject Resolved: That Ger- ing of Children, Children's Literaturc and many is tho aggressor in the great war. Sto1.y Telling. 4p. 1916. p. 7. 1014 IC Preprrreilness. A short bibliography on Pre- Woman snffrage. Woman suffrage: a Study paredness is in "Prepared for What?" by Outline by J. L. Wilson contains a general Charles 11. Levermore, Issued by World blbliography. H. V. Wilson. 1916. Peace Foiindation, 40 Mt. Vernon St., Bos- 'Both eidea, briefs for debate on important questions of ton, and distributed free on request. the dny prepnred for the use of achoola, debating aocietiea Pill~licSchools. Bul, no. 8 published by the nnd lyceums by The Independent. Reprinted from the U. S, Bureau of education is entitled Re- weekly isauea. Price, 25 centn. 1916. SPECIAL LIBRARIES

Book Reviews

Industrlnl Arbitration, by Cnrl H,Mote. The thorough. It is one of the outstanding Ilobbs Merrill Co., I~~dinnapolis.1916. books & advertising. M. 13. $1.%. This book gives a world wide survey of A nrief JHbliogrnpIiy of Iloolrs irt Bliglisll, the attempts made to attain industrial Spnnisli nn(1 Portnjinese, Rclnting to t8110 peace. There are chapters on German, Eng- Rrpublicn Conir~~o~ilyC~illetl Lntin dln0r- lish, French, Australian, New Zealand, Ca- icn, will1 Co~il~t~e~~ts,by Peter IT. Gold- nadian and our own experiences. Statistics slnith. 'I1lle Macn~illnn Compnny, NCW of actual work are shown. The causes of Tork. 1UlS. $.SO. failure are traced to their source. The general conclusion of the book is that Peter H. Goldsmith, Director of the Pan- efforts at conciliation and arbitration have Amisrican Division of the American Associ- failed in this country because they did not ation for International Concilialion, has have the foundation of social and industrial compiled an attractive volume which he justice. The meye machinery for industrial calls "A Brief Bibliography of 13oolrs in Eng- peace will not help when men are not given lish, Spanish and Portuguese, Relating to fair wages and decent conditions under the Republics Commonly Called Latin which to work. American With Comments.ll Perhaps no The book is indispensible to anyone who bettcr description or review of this small wants to know where we now stand in the volume can be given than that given in the struggle for industrial peace. It is the most author's preface: "Several lists of books re- comprehensive view anywhere in print and lating to the southern countries of the Wes- the main conclusions are unassailable. tern Hemisphere have been published; but J, A. L. as they contain the titles of works of un- equal value, and at the same time are en- tirely wantifig in critical comment, they Advertising, Its Pdnciples mil Prnctice, by have failed t6 supply the urgent demand Harry Tipper, Gco. R. liotchkius, ILrry that exists for guidance in buying and read- L. Hollingswortli nnd Prank A. Pnrsons. ing. To meet this want the present little llonnlil Press, New Porlr City. 1915. book, which disclaims all pretense to com- $4.00 postpnid. pleteness in the bibliographical sense, was hastily compiled." Quite comprehensively has the field of ad- The only exception to the author's de- vertising been covered by the Pour authors scription to his bookis the statement that it of "Advertising, Its Principles and Prac- "was hastily compil?d.l1 This statement tice." Starting with an historical review may be entirely true18but the work itself of the relation of advertising to business of gives evidence of its being compiled with a more than two centuries ago, the work cov- degree of care to which hash. is not con- ers the present-day economic, psychological ducivc. At my rate the book is valuable and physical factors in advertlsing, and a to any library and to any person who buys considerable portion of the volume is de- or reads books pertaining to Latin Ameri- voted to the actual practice of the principles ca. Mr. Goldsmith's criticxi comments are of good advertising. Planning a campaign, keenly made, and they contribute, no less preparing the 'Lcopy,'l and careful compara- than does the list of books xvhich he has tive studies of the different kinds and classes compiled, to the justness and fairness of tho of publications are all to be found compre- claim of the publishers that "thc volume is hensively stated by the text and intelligently a we11 informed and sympathetid~guide to illustrated by many cuts. the best literature on South America." The qualifications of the authors guaran- hr.. 1.1. tee a thoroughness of preparation and their own success in their professions insures the correctness of the experience which they The Tlieory of ddwldisili~,by Wdter IN11 have incorporated into their work. Scott. Smnll, Ni~ynardtuid Co., Iloston. The book is divided into six,, parts, 1914. "Economic Factors in Advertising, "Psy- From the standpoint of the theory of ad- chological Factors in Advertising," "Ad- vertising, Professor Scott, has made an in- vertising Copy," "+dvert~sing Display," teresting and valuable "exposition of the "Physical Factors In Advertising, and principles of psychology in their relation "Planning the Campaign." All of the di- to successful advertising." visions are treated at length and skillfully. This volumo of Professor Scott's has Either as a text-book in schools, or in gained a well-deserved prominence among the library of advertising men, "Advertis- advertising men everywhere. It is com- ing, Its Principles and Practice," would be posed mostly of papers which were pub- invaluable. It is comprehknsive, exact and lished serially in Mahinls Magazine. Small, SPECIAL LIBRARIES

Maynard & Company have made an attrac- and interestingly written, and many illus- tive volume of these papers of Professor trations are to be found which give the Scott which have been revised by the au- reader "eye-evidence." thor. Many illustrations accompany the The author displays intricate knowledge text. of the advertising business in all its phases "The Theory of Advertising," is funda- and many are the entertaining "inside" tales mental in its scope. It is entertainly writ- of the wonderful growth of several firme. ten, and its message is valuable to all who Not only entertaining are these tales, but concern themselves with advertising. Psy- they are highly instructive as well, with the chology as an element in successful adver- added value of learning from them, per- tising is well defined in this book of Pro- haps, how these sanle methods may be em- fessor Scott's. 11. H. ployed in other lines of business. Mr. Calkins has incorporated into his volume four appendices which deal with the subjects of Censorship of Copy, Total How to Den1 With Hur~an?int.ure in Rnsi- Number of Publications, Advertising Or- nexs, by Sherwin Cody. Plmk nnd Wng- ganizations and A Business Library, all of nails Co., New Pork. 1915. $2.00. which subjects are handled thoroughly and which should be of great value to the stu- Mr. Sherwin Cody has again demon- dent. The last named appcndix is a com- strated his ability to write a practical busi- plete bibliography of advertising books, ness book in his "How to Deal With Human mh1c11 the author advances as being a de- Nature in Business." In this work Mr. sirable addition to any advertising library. Cody has dealt with various questions con- There is no doubt but that Mr. Calkins' fronting business men which often prove work is one of the leading books in its vexatious to say the least. field. M. H. The scope of the volume covers, from the human nature standpoint, the correspond- ence activities of a business firni as we11 as the subjects of merchandising, advertising by and personal salesmanship. These subjects Indexing nnd Filing, E. R. Hudilers. Ron- are all handled thoroughly and with an ap- ald Press, Sew Yorli Cit,y. $3.00 post- preciation of the needs of business men in pnid. actual practice rather than in the abstract, Of more than ordinary interest to special while throughout the entire work is shown librarians and their assistants is the new a keen understanding of the "human na- book, "Indexing and Filing," by E. R. Hud- ture" element in business. Many helpful de1.s. The book is right down to date, and suggestions are clearly set forth in the text, presents such a comprehensive as well as suggestions which are bound to prove of accurately detailed review of the methods value. of indexing and filing that all those who Mr. Cody has arranged his book in ex- have indexing and filing among their duties cellent form for use by the student, the will surely be better enabled to perform assignments folowing the various chapters such duties with Mr. Hudder's book within being of a particularly helpful nature. easy reach. Mr. Cody has the knack 01 making his Not only does "Indexing and Filing" have text interesting by unexpected "human in- an appeal to beginners, but experienced li- terest" (a much abused term) turns which brarians and filing clerks will be bound to carry the reader on, eagerly. gain many helpful methods from its pages. It is such a book that, while one is reading "Now to Deal With Human Nature in it, makes one often exclaim, "Ah! I never Business" is a splendid book for any man's knew before just how that was done." library. 11. H. But not only to librarians is Mr. Hudders' book of value. Business firms, be they large or small, can get many ideas concerning systematic filing of correspondence, orders, The hsincss of Advertisiag, by 'Enrnest bills, invoices, cost records, etc., from Mr. Elmo Callrins. D. Appleton and Co., Chi- Hudders' work which no doubt will save cngo. 1016. $2.00. much time, worry and money. 'The Business of Advertising," by Earn- Accountants, architects, lawyers, com- est Elmo Calkins, is essentially a text-book, mercial firms, real estate brokers, special and a good one. The author intended his libraries, public libraries, in short, every book "for all who wish to know what ad- kind of business and every business man vertising is and how it is done." His in- can find valuable points in "Indexing and tentions have been accomplished. Filing."- The volume is divided conveniently into Modern business is rapidly awakening to chapters dealing with the fundamental prin- the value of systematic indexing and filing ciples of the advertising business. These in every department and sub-department. chapters are again divided into discussions Mr. Hudders' book comes at an opportune of the chapter's subject. The text is clearly time. M. H. SPECIAL LIBRARIES

2,000 Points for Finnilcia1 bdvertlsing. 2d advertising. Therefore it is from the sole Ed. By T. D. 3IncGrcgor. Bmkers Pal). viewpoint of practical business value that lislthg CO~NCW T0l.k. 1915. $1.76. Professor Scott's work is given unqualified endorsement as a hook of incalcuable worth In "2,000 Points for Financial Advertis- to all the many men who write advertising ing," T. I). NacGregor has made a col- for a living. lection of ideas and phrases wh~ch can And another feature of Professor Scott's be used advantageously by financial insti- vol~uneis the excellent and comprehensive tutions in the preparation of advertising bibliography of books upon the subject of matter, whether for newspapers, maga- advertising. In this list the author has zines, booklets, circulars or form letters. mad. an attempt to select only the best T. D. MacGregor is also the author of books. There is no doubt but that he has "Pushing Your Business" and this latter succeedeu well. book of his is rightly designed as a com- The fact that this work of Professor panion book to his former work. Scott's has reached its swenth edition is The scope of "2,000 Points for Financial proof of its merit. It is one of the notable Advertising" thoroughly covers all forms works on nclvel~tising. 31. 1-1. of financial advertis~ng. The book is divided conveniently into five chapters dealing respectively with Savings Bank, Commercial Bank, Trust Company, Safe De- posit and Investment advertising. Many are the helpful suggestions which financial advertisers can find in Mr. Mac- Dr. Walton has given in "Peg Along" a Gregor's book. R1. H. most happy companion volume to "W~IY Worry," which swept lhc counlvy so but- Tl1e Ps;r-chology of Adrcrtising, by 1l'iilt.e~ cessfully a year ago. The lesson it teaches ])ill Small, DIayl~nrd C'o., nos- is one of l~estoringproper mentnl balance Scott,. und to all those under nervous strain who lltlve ton. 1916. a1lon:cd their petty annoying habits to get In informal, personal style Professor the bettei* of them in the hurrying rush for- Scott, Director of the Psychological Labor- ayarcl of this active age., It will prove restful atory of Northwestern University, has pre- and altogether chann~ngto the business sented many principles of psychology in man, for the author's happy style of illus- their relation to the c net hods of successful trating his thought with fitting anecdotes advertising. Professor Scott in his work makes this little volume delightful reading has gone further than a mere recital of psy- at the same time that its lessons are borne chological principles and has shown how home to the reader. His treatment of 'Man- these principles can and should be applied aging the Mind," "Overinsistence," "Fear," by the advertiser. "Ph~ingthe Martyr," "Living in the Pres- Memory, Feeling and Emotions, Human ent, and similar subjects will not be soon Instincts, Will, Habit, are all skillfully forgotren by his readers. The average busi- treated by Professor Scott and their re- negs lib~ariancan well choose this book lation to successful advertising clearly and foi his shelves as a volume to be used in entertainingly shown. introducing the executives of his concern This brief review cannot enter into a dis- to their own special llbrary. It will make cussion of the psychoIogicaI principles set friends for the librarian wherever it is sup forth by the author. The underlying prin- gested to seaders, and prove a useful tool ciples of psychology are well known and in building up the clientel of any library. universally accepted to be the basis of all G, E, M.

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