The Macintosh II Reference Guide 1989.Pdf
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40 Lessons from 40 Years of Apple Ads
40 Lessons from 40 Years of Apple Ads Apple was founded on April fools day in 1976. It’s first office was Steve Jobs’ parents’ garage: And it’s first products were humble: Steve Jobs was obsessed with poets, and he and Woz both drew inspiration from one of the best, Bob Dylan. Any great folklorist will tell you that Apple’s origins met the primary criteria for future exaltation. They were humble, poor, and hard working. From those origins, Apple has grown to a global behemoth with over $269 billion dollars in the bank. One of the (many) things that helped Apple get to where it is today is a mastery of advertising. This article presents 40 of the best Apple ads over 40 years and draws 40 lessons from each. It spans 1977’s “Simplicity” all the way to “The Rock x Siri Dominate the Day.” 1977 — “Simplicity” (https://archive.org/details/Apple_II_-_Simplicity_is_the_ultimate_sophistication) “Apple II will change the way you think about computers.” This is an introduction to the Apple II. It displays the features of the device with a clear emphasis on personal computing. The idea of having a personal computer was very new at the time; many people didn’t think there was a use for a computer at home. The lesson: When you’re introducing something new, keep it simple. 1978 — “Bestselling” (http://www.macmothership.com/gallery/MiscAds/a2bestselling1.jpg) “Since we developed Apple II in April 1977, more people have chosen our computer than all other personal computers combined.” Apple opens the brochure with the above quote, providing social proof from buyers. -
From 128K to Quadra: Model by Model
Chapter 12 From 128K to Quadra: Model by Model IN THIS CHAPTER: I What the specs mean I The specs for every Mac model ever made I Secrets of the pre-PowerPC Mac models I Just how much your Mac has devalued Yes, we’ve already been told that we’re nuts to attempt the next two chapters of this book. Since 1984, Apple has created more than 140 different Mac models — including 35 different PowerBooks and 53 different Performas! Each year, Apple piles on another dozen or so new models. By the time you finish reading this page, another Performa model probably will have been born. So, writing a couple of chapters that are supposed to describe every model is an exercise in futility. But we’re going to attempt it anyway, taking the models one by one and tracking their speeds, specs, and life cycles. This chapter will cover all the Apple Macs — both desktop and portable models — from the birth of the original Macintosh 128K to the release of the PowerBook 190, the last Mac ever made that was based on Motorola’s 68000-series processor chip. When you’re finished reading this chapter, you will be one of the few people on Earth who actually knows the difference between a Performa 550, 560, 575, 577, 578, 580, and 588. 375 376 Part II: Secrets of the Machine Chapter 13 will cover every Power Mac — or, more accurately, every PowerPC-based machine (those with four-digit model numbers) — from the first ones released in 1994 to the models released just minutes before this book was printed. -
Ipad: a Virtual Studio in My Handbag by Angela Hayward
iPad: A Virtual Studio in my Handbag By Angela Hayward Thesis submitted in partial fulfilment of the requirements for the Degree of Doctor of Philosophy (PhD) In Collaboration with: University of the Arts London Arts University Bournemouth June 2018 Dedication I would like to dedicate this thesis to my sister, Debs, who always supported me and who I wish could have seen that I’d completed it. I would like to acknowledge the help and support of my supervisory team, Dr Kavita Hayton, Dr Mark Ingham, Professor Stephanie James, Research Manager Valerie Lodge and all my family and friends whose absolute confidence in me has without a doubt enabled me to keep going and finish what I started. Abstract Central to this practice-based investigation is the concept that the iPad has the potential to provide the appropriate tools and resources required to create a body of new and original artworks. I suggest that the iPad enables the artist to re-define the concept of an artist’s studio and facilitates a move away from the traditional studio towards a new virtual studio. This investigation considers the affordances of the iPad in engendering new ways of visualising intimate, private, domestic and public space, through filmmaking, photography, and digital drawing and painting. The practice-based element of this doctorate is interwoven with an investigation of relevant critical theory and is presented as a descriptive analysis of my virtual studio. The research explores the contemporary methodologies of arts-based research; autoethnography and visual and digital ethnography. My contribution to knowledge is that the iPad is a virtual studio that enables myself and other artists to create new modes of creative practice. -
IBM PC and Macintosh Networking 1988.Pdf
.. IBM® PC and Macintosh® Networking Macintosh Til Revealed Introduction to Macintosh Til Pascal Volume One: Unlocking the Jonathon Simonoff Toolbox, Second Edition Stephen Chernicoff The Macintosh Til Advisor (updated for MultiFinder) Volume Two: Programming Cynthia Harriman and Bencion Calico with the Toolbox, Second Edition Object-Oriented Programming Stephen Chernicoff for the Macintosh Til Kurt J. Schmucker Volume Three: Mastering the Toolbox Programmingthe68000 Stephen Chernicoff Edwin Rosenzweig and Harland Harrison (forthcoming) The ExceiTII Advanced User's Volume Four: Programming Guide the Macintosh ll Richard Loggins Stephen Chernicoffand Geri Younggren d.BASE® Mac Programmer's (forthcoming) Reference Guide Edward C. Jones Advanced Macintosh Til Pascal Paul Goodman HyperTalk I'll Programming Dan Shafer How to Write Macintosh I'll Software Supercharging HyperTalk '" Scott Knaster with C and Pascal Dan Shafer MacAccess: Information in (forthcoming) Motion IBM® PC and Macintosh"' Net· Dean Gengle and Steuen Smith working Steue Michel Macintosh Til Multiplan® Macintosh,.. Hard Disk Joan Lasselle and Carol Ramsay Management Personal Publishing with the Bencion J. Calico and Charles Rubin (forthcoming) Macintosh Til (Featuring PageMaker Version Nonlibrary Titles 2.0), Second Edition Terry M. Ulick C Programming Techniques for the Macintosh,.. Basic Microsoft® BASIC for the Zigurd Mednieks and Terry M. Schilke Macintosh~'~~ James S. Coon and Louisa Coan Artificial Intelligence Programming on the Macintosh I'll Dan Shafer MPW and Assembly Language Programming 68000,68010,68020~er Scott Kronick Stan Kelly-Bootie and Bob Fowler For the retailer nearest you, or to order directly from the publisher, caii800-428-SAMS. In Indiana, Alaska, and Hawaii call317-298-5699. \ IBM® PC and Macintosh® Networking Stephen L. -
Open Source and Proprietary Software Colleen Toth and Nan Hu How Open Is Open Enough? Melding Proprietary and Open Source Platform Strategies
Open Source and Proprietary Software Colleen Toth and Nan Hu How Open is Open Enough? Melding Proprietary and Open Source Platform Strategies Abstract: Computer platforms provide an integrated architecture of hardware and software standards as a basis for developing complementary assets. The most successful platforms were owned by proprietary sponsors that controlled platform evolution and appropriated associated rewards. Responding to the Internet and open source systems, three traditional vendors of proprietary platforms experimented with hybrid strategies which attempted to combine the advantages of open source software while retaining control and differentiation. Such hybrid standards strategies reflect the competing imperatives for adoption and appropriability, and suggest the conditions under which such strategies may be preferable to either the purely open or purely proprietary alternatives. The Author : Joel West ● Professor at KGI — the Keck Graduate Institute of Applied Life Sciences (Claremont, Calif.) ● Blogger on technology strategy, innovation and entrepreneurship ● Researcher on innovation and entrepreneurship ● Teacher of strategy, technological innovation and entrepreneurship ○ Professor Emeritus at San José State University, Department of Organization and Management ○ Lecturer at UC Irvine, Pepperdine and Temple University Japan ○ Author of teaching cases on Qualcomm, Live365 and Solar Energy The Author (Cont.) ○ Strategy consultant to IT companies in areas such as open source strategy and business model development -
Macintosh IIII System Fact Sheet SYSTEM POWER PORTS ADB: 2 Introduced: March 1987 Max
MacintoshMacintosh IIII System Fact Sheet SYSTEM POWER PORTS ADB: 2 Introduced: March 1987 Max. Watts: 230 Video: VGA Discontinued: January 1990 Amps: 1.90 Floppy: none Gestalt ID: 6 BTU Per Hour: 786.6 SCSI: DB-25 Form Factor: II Voltage Range: 90-270 GeoPort Connectors: none Weight (lbs.): 24 Freq'y Range (Hz): 48-62 Ethernet: none Dimensions (inches): 5.5 H x 18.7 W x 14.4 D Battery Type: n/a Microphone Port Type: none Soft Power Printer Speaker Codename: Little Big Mac, Monitor Power Outlet Headphone Oder Number: Modem KB Article #: 2884, 10197 Airport Remote Control Support Discontinued 9/1/98 1 VIDEO Built-in Display: none Maximum Color Bit-depth At: 512 640 640 640 800 832 1024 1152 1280 VRAM Speed: VRAM Needed: Video Configuration: x384 x400 x480 x8702 x600 x624 x768 x870 x1024 n/a n/a requires video card n/a n/a n/a n/a n/a n/a n/a n/a n/a 1 1-bit = Black & White; 2-bit = 4 colors; 4-bit = 16 colors; 8-bit = 256 colors; 16-bit = Thousands; 24-bit = Millions 2 The maximum color depth listed for 640x870 is 8-bit, reflecting the capabilities of the Apple 15" Portrait Display. LOGIC BOARD MEMORY Main Processor: 68020, 16 MHz Memory on Logic Board: none PMMU: opt. 68851 Minimum RAM: 1 MB FPU: 68881 Maximum RAM: 20 MB Data Path: 32-bit, 16 MHz RAM Slots: 8 30-pin L1 Cache: 0.25K Minimum RAM Speed: 120 ns L2 Cache: none RAM Sizes: 256 K, 1, 4 MB Secondary Processor: none Install in Groups of: 4 Slots: 6 NuBus 4MB or 16MB SIMMs cannot be put into Bank A, unless Macintosh II SuperDrive Upgrade is installed. -
Apple Module Identification )
) Apple Module Identification ) PN: 072-8124 ) Copyright 1985-1994 by Apple Computer, Inc. June 1994 ( ( ( Module Identification Table of Contents ) Module Index by Page Number ii Cross Reference by Part Number xv CPU PCBs 1 .1 .1 Keyboards 2.1.1 Power Supplies 3.1.1 Interface Cards 4.1.1 Monitors 5.1.1 Drives 6.1.1 Data Communication 7.1.1 ) Printers 8.1.1 Input Devices 9.1.1 Miscellaneous 10.1.1 ) Module Identification Jun 94 Page i Module Index by Page Number Description Page No. CPU PCBs Macintosh Plus Logic Board 1 .1 .1 Macintosh Plus Logic Board 1.1.2 Macintosh II Logic Board 1.2.1 Macintosh II Logic Board 1.2.2 Macintosh IIx Logic Board 1.2.3 Macintosh Ilx Logic Board 1.2.4 Macintosh Ilcx Logic Board 1.2.5 Macintosh Ilcx Logic Board 1.2.6 Apple 256K SIMM, 120 ns 1.3.1 Apple 256K SIMM, DIP, 120 ns 1.3.2 Apple 256K SIMM, SOJ, SO ns 1.3.3 Apple 1 MB SIMM, 120 ns 1.3.4 Apple 1 MB SIMM, DIP, 120 ns 1.3.5 Apple 1 MB SIMM, SOJ, SO ns 1.3.6 Apple 1 MB SIMM, SOJ, SO ns 1.3.7 Apple 1 MB SIMM, SOJ, SO ns, Parity 1.3.S Apple 2 MB SIMM, SOJ, SO ns 1.3.9 Apple 512K SIMM, SOJ, SO ns 1.3.10 Apple 256K SIMM, VRAM, 100 ns 1.3.11 Apple 256K SIMM, VRAM, SO ns 1.3.12 ( Apple 512K SIMM, VRAM 1.3.13 Macintosh/Macintosh Plus ROMs 1.3.14 Macintosh SE and SE/30 ROMs 1.3.15 Macintosh II ROMs 1.3.16 Apple 4 MB SIMM, 60 ns, 72-Pin 1.3.17 Apple S MB SIMM, 60 ns, 72-Pin 1.3.1S Apple 4 MB x 9 SIMM, SO ns, Parity 1.3.19 Apple 12SK SRAM SIMM, 17 ns 1.3.20 Apple 256K SRAM SIMM, 17 ns 1.3.21 Apple 4SK Tag SRAM SIMM, 14 ns 1.3.22 Macintosh SE Logic Board 1.4.1 Macintosh SE Revised Logic Board 1.4.2 Macintosh SE SOOK Logic Board 1.4.3 Macintosh SE Apple SuperDrive Logic Board 1.4.4 Macintosh SE/30 Logic Board 1.4.5 Macintosh SE/30 Logic Board 1.4.6 Macintosh SE Analog Board 1.4.7 Macintosh SE Video Board 1.4.S ( Macintosh Classic Logic Board 1.5.1 Macintosh Classic Power Sweep Board (110 V) Rev. -
Apple Computer, Inc. Technical Drawings
http://oac.cdlib.org/findaid/ark:/13030/c88g8p21 No online items Apple Computer, Inc. Technical Drawings Finding aid created by History San Jose Research Library staff using RecordEXPRESS History San Jose Research Library 1650 Senter Road San Jose, California 95110 (408) 287-2290 [email protected] http://www.historysanjose.org/ 2014 Apple Computer, Inc. Technical 2003-50 1 Drawings Descriptive Summary Title: Apple Computer, Inc. Technical Drawings Dates: 1981-1989 Collection Number: 2003-50 Creator/Collector: Apple Computer, Inc. Extent: 1.17 cubic feet (12 map folders) Repository: History San Jose Research Library San Jose, California 95110 Abstract: Schematic drawings of the Apple Lisa, Macintosh, Macintosh II, Mac SE computers, "Twiggy" floppy disk drive, and LaserWriter II NT. Language of Material: English Access Collection is open to the public for research by appointment with the Curator of Library and Archives. Publication Rights The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction is not to be "used for any purpose other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. This institution reserves the right to refuse to accept a copying order if, in its judgement, fulfillment of the order would involve violation of copyright law. -
Case 20 Apple Inc., 1976–2013 Charles W.L
Case 20 Apple Inc., 1976–2013 Charles W.L. Hill the iPad in 2010. Throughout this period, Apple had con- INTRODUCTION tinued improve and refine its line of desktop and lap top Back in 1997 Apple Computer was in deep trouble. computers, producing stylish models that set the standard The company that had pioneered the personal computer for the industry in design elegance and ease of use. The market with its easy to use Apple II in 1978, and had MacBook Air, an ultra lightweight notebook computer in- introduced the first graphical user interface with the troduced in 2008, had become a benchmark against which Macintosh in 1984, was bleeding red ink. Apple’s world- all other notebooks were compared. Apple had also verti- wide market share, which had been fluctuating between cally integrated forward in to the retail business, opening 7 and 9% since 1984, had sunk to 4%. Sales were de- its first Apple store in 2001. By late 2012 the company had clining. Apple was on track to lose $378 million on rev- 390 Apple stores worldwide. The stores were themselves enues of $7 billion, and that on top of a $740 million loss a phenomenon. In the U.S., the average store generated in 1996. In July 1997, the cofounder of the company, sales per square foot of $6,050 in 2012, a retail industry Steve Jobs, who had left Apple back in 1985 after be- record and twice that of second place Tiffany and Co, 2 ing stripped of any operating responsibility, returned as which had sales per square foot of $3,017. -
Architectural Support for Openness in Mobile Software Platforms
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Göteborgs universitets publikationer - e-publicering och e-arkiv Architectural Support for Openness in Mobile Software Platforms Mohsen Anvaari Master’s Thesis in Software Engineering and Management Report No. 2010:064 ISSN: 1651-479 University of Gothenburg Department of Applied Information Technology Gothenburg, Sweden, May 2010 Table of Contents Abstract ............................................................................................................................... 3 1. Introduction ..................................................................................................................... 4 2. Research Approach ......................................................................................................... 6 2.1. Research Methods .................................................................................................... 7 2.2.1. Literature Review.............................................................................................. 8 2.2.2. Qualitative Interviews ..................................................................................... 10 3. Related Works ............................................................................................................... 11 4. The Results of Research Activities ............................................................................... 12 4.1. Software Openness and Software Extension Mechanisms .................................... 12 -
176: Macintosh Memory Configurations
Macintosh Technical Notes ® Developer Technical Support #176: Macintosh Memory Configurations Revised by: Jack Robson April 1992 Prior Revisions: Mark Baumwell, Craig Prouse, and Dennis Hescox Written by: Cameron Birse November 1987 This Technical Note describes the different possible memory configurations of all models of the Macintosh family that use Single In-line Memory Modules (SIMMs) as well as the non-SIMM memory upgrade options of the Macintosh Portable and Macintosh Classic. (Special thanks to Brian Howard for the Macintosh Plus and original SE drawings, and for the inspiration for the other drawings.) This Note also describes the obstacles to using four megabit (Mbit) DRAM SIMMs in Apple Macintosh products to date. Changes since November 1991: Corrected error on the RAM configuration chart (page 2); additional information added to Quadra 900 section (page 15). Developer Technical Support receives numerous questions about the many different possible configurations of RAM on the different Macintosh models, so we’ll attempt to answer these questions in this Technical Note, as well as to provide a showcase for some outstanding Macintosh Plus and SE artwork by Apple engineer Brian Howard. Interested readers should refer to the Guide to the Macintosh Family Hardware, Second Edition, which contains much more detail on the memory configurations and specifications for all Macintosh models released to date. For information on the newer Macintosh models not mentioned in the Guide to the Macintosh Family Hardware, please refer to the companion developer notes for those particular products. #176: Macintosh Memory Configurations 1 of 22 Developer Technical Support April 1992 RAM Configuration Chart Caveat: The upper physical RAM totals expressed here assume the use and compatibility of 4 and 16 MB SIMMs. -
F MARCH 1988
\I\ I VJ i l MARCH 1988 VoLUME 4, NuMBER 5 l • CoNTENTS • NEWS AND ANNOUNCEMENTS I News AND ANNOUNCEMENTS I ~ l Apple's New LaserWriter lis .................... .45 • APPLE'S NEW LASER WRITER lis Mac PC Drive and tt File Exchange ........ 52 In late January, Apple introduced a new line of LaserWriter printers. ! IBM Users' Group Meeting ....................... 53 There are three printers in the line: the LaserWriter IISC, the Laser Student Temporary Services .................... 53 Writer liNT, and the LaserWriter IINTIC. All three printers are based 1 Micro-Mainframe Corrections ................... 54 on the same mechanical print engine (Canon LBP-SX), so all three l Apple Mac SE Fan ................................... 54 printers have the same (300 dots-per-inch) resolution. Since the t New in Helpline: IBM PS/2 Model SO, printers are all based on the same print engine, you may wonder why H-P DeskJet, and Epson L0-850 ....... 54 there are three models. Each LaserWriter II has a different printer 1 REVIEWS AND SERVICES controller card. The printer controller card is basically a special ~ Kinetics FastPath/AppleTalk lntemet ...... .46 purpose computer that tells the print engine what image to print. So, if you buy one of the more expensive LaserWriter lis, you are buying f File Server Security Issues ...................... 47 Printing Department Typesetting .............. 47 a printer that has more intelligence. The extra intelligence translates Software Training Resources ................... 48 into faster printing and the capability of printing more complicated images. CoLUMNs l Site License Forum .................................. 51 Because all three printers are based on the same print engine, you can Instructional Software Forums .................