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FOR IMMEDIATE RELEASE Contact: Matthew Chmura September 30, 2019 617.624.1913 Brandon McNelis 857.241.8343 Travis Basciotta 617.459.6853 Michael Tolvo 617.943.7937

BOSTON BRUINS TO HOST GRAND OPENING EVENT OF PROSHOP POWERED BY ’47 ON TUESDAY, OCTOBER 1 AT 3:30 PM

BOSTON – The announced today the grand opening of the all-new ProShop powered by ’47. Bruins CEO , Bruins President , Bruins players , , Jake DeBrusk and and Bruins legend Johnny “Chief” Bucyk will join fans to celebrate the grand opening of the ProShop powered by ’47 at a ribbon cutting and special shopping event at 3:30 p.m. on Tuesday, October 1 at The Hub on Causeway at TD Garden.

Todd Angilly will lead off the ribbon cutting ceremony by singing the anthem. Following the ribbon cutting, Bruins executives and players will be available to media.

The players will each run a register from 3:45 – 4:45 p.m. During that time, fans will have the opportunity to take a selfie with the player at that register. In addition, fans who purchase any March&MillCo. items will have the opportunity to receive a pre-signed photo (while supplies last) of Marchand and Miller while they are at a register. There will be no live autograph opportunities.

In addition, fans can enjoy 20% off their purchase in the store during the two-hour period (excludes customized jerseys and charity items). There will be entertainment, giveaways and a free gift with purchase courtesy of ‘47 for the first 150 guests that purchase a ‘47 product.

In conjunction with the grand opening of the ProShop powered by ’47 is the launch of the re-designed BostonProShop.com, the 24/7 home to find the latest in authentic Bruins, Celtics and other Boston sports merchandise.

BostonProShop.com has a sleek, new look and offers an enhanced user experience for fans looking to purchase their favorite Boston sports products easily and hassle-free. On BostonProShop.com, it’s easier than ever for fans to find the right product for them. Fans can read and leave product reviews on each item, choose the best size possible using the new size chart for reference, and receive new product recommendations based on their search history. Fans can now even add their favorite products to a wish list to share with family and friends. For the first time ever, any applicable member benefits are automated through the new online platform, making for a more streamlined check-out experience for clients.

Media interested in covering the grand opening and/or interested in doing a live at the event should contact Michael Tolvo ([email protected]).

ABOUT THE ALL-NEW PROSHOP POWERED BY ’47: The all-new ProShop powered by ’47 is located on street level within the grand entrance of The Hub on Causeway at TD Garden (100 Causeway St, Boston, MA, 02114), and is the new one-stop-shop for Boston diehards to gear up for the season ahead.

Featuring even more exclusive Bruins, Celtics and Boston sports products from brands like ’47, the new ProShop provides an enhanced fan experience just steps from Causeway Street beneath the glass canopy in the atrium entryway. The new store has multiple points of entry, ensuring direct access for visitors from the soon-to-open food hall, the Hub on Causeway and .

Among the store’s new, state-of-the-art fixtures are a floor-to-ceiling jersey wall offering the largest selection of Bruins and Celtics jerseys in the city, a massive t-shirt display serving as the store’s centerpiece where fans will find name and tees from their favorite players, and more. In the new, larger ProShop, fans can immerse themselves in the rich history of the TD Garden, taking in images and highlight-reel footage of Garden legends, old and new, while they shop for their favorite Boston sports products. In the jersey area, fans will walk on the same Garden parquet where the won the 2008 NBA championship.

The ProShop powered by ’47 is the official team store of the Boston Bruins and Boston Celtics and is the destination for authentic team merchandise, customized apparel, exclusive Garden items, and autographed memorabilia. Originally called Pro Hockey Shop, the team store was a pioneer in sports retail helping fans lace up with equipment and find their favorite memorabilia to cheer on their teams at the old .

#09/30/19#