social sciences $€ £ ¥ Article Entrepreneurship, Sport, Sustainability and Integration: A Business Model in the Low-Season Tourism Sector Ricardo Reier Forradellas 1,* , Sergio Luis Náñez Alonso 1 , Javier Jorge-Vazquez 1 , Miguel Ángel Echarte Fernández 1 and Nicolas Vidal Miró 2 1 DEKIS Research Group, Department of Economics, Catholic University of Ávila, 05005 Ávila, Spain;
[email protected] (S.L.N.A.);
[email protected] (J.J.-V.);
[email protected] (M.Á.E.F.) 2 Consell of Mallorca, 07010 Palma, Spain;
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[email protected] Abstract: The global tourism reality is changing, and not only because of the COVID-19 pandemic. This reality is especially representative in countries such as Spain, which are highly dependent on the income generated by the tourism sector. In these destinations, it is necessary to seek innovation and specialization in the sector in order to achieve new business models. This need is even more pressing in destinations overcrowded by the sun and beach effect, as is the case of Mallorca. The proposed work combines the concepts of sports tourism with the development of a wealth-generating business model that will contribute to promoting a tourism that is sustainable, environmentally friendly and deseasonalized. On the other hand, the proposed work will contribute to promoting integration and equality in the participation of women in sports through the development of a model Citation: Reier Forradellas, Ricardo, based on the promotion of women’s football. Using the methodology of case analysis, the results Sergio Luis Náñez Alonso, Javier of all the approaches outlined are provided, and we obtained a wealth-generation model that is Jorge-Vazquez, Miguel Ángel Echarte Fernández, and Nicolas Vidal Miró.