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How the media influences public policy: A case study on the New Brunswick government’s failed attempt to sell NB Power by Daniel James McHardie Bachelor of Journalism, Political Science, Carleton University, 2000 A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master’s in Philosophy (Policy Studies) in the Graduate Academic Unit of the School of Graduate Studies Supervisor: Paul Howe, PhD, Department of Political Science Examining Board: John Kershaw, PhD, UNB, Forestry, Chair Tom Bateman, PhD, STU, Political Science Tom Beckley, PhD, UNB, Forestry This thesis is accepted by the Dean of Graduate Studies THE UNIVERSITY OF NEW BRUNSWICK February 2014 © Daniel McHardie, 2014 ABSTRACT Politicians, policymakers and journalists have witnessed a dramatic change in how they do their jobs in the last decade, particularly because of the growth of online and social media. Canadian public administration experts, particularly Donald Savoie, have observed significant changes to the policy-making process and specifically a shift toward governing from the centre. The media have been credited with gaining more influence on the policy process. Traditionally, agenda-setting research has explored how the media shapes the issue salience among citizens and how that affects politicians. But there has been less focus on how the media affects actual policy decisions. Using a case study methodology, this interdisciplinary study will explore the relevance of the governing from the centre model and how the newspaper, television and online media coverage influenced key political and policy decisions during the failed attempt by the New Brunswick government to sell NB Power between 2009 and 2010.
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