2020 Global Data Management Research the Data-Driven Organization, a Transformation in Progress Methodology
BenchmarkBenchmark Report report 2020 Global data management research The data-driven organization, a transformation in progress Methodology Experian conducted a survey to look at global trends in data management. This study looks at how data practitioners and data-driven business leaders are leveraging their data to solve key business challenges and how data management practices are changing over time. Produced by Insight Avenue for Experian in October 2019, the study surveyed more than 1,100 people across six countries around the globe: the United States, the United Kingdom, Germany, France, Brazil, and Australia. Organizations that were surveyed came from a variety of industries, including IT, telecommunications, manufacturing, retail, business services, financial services, healthcare, public sector, education, utilities, and more. A variety of roles from all areas of the organization were surveyed, which included titles such as chief data officer, chief marketing officer, data analyst, financial analyst, data engineer, data steward, and risk manager. Respondents were chosen based on their visibility into their organization’s customer or prospect data management practices. Page 2 | The data-driven organization, a transformation in progress Benchmark report 2020 Global data management research The data-informed organization, a transformation in progress Executive summary ..........................................................................................................................................................5 Section 1:
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