1 App Store Optimization Done Right Understand how App Store Optimization really works and how to implement a winning strategy within your business Presented by: App Radar www.appradar.com App Store Optimization Done Right Copyright © 2018 by App Radar Software GmbH All rights reserved. This book or parts thereof may not be reproduced in any form, stored in any retrieval system, or transmitted in any form by any means—electronic, mechanical, photocopy, recording, or otherwise—without prior written permission of the publisher. For permission requests, contact
[email protected]. Every effort has been made to contact copyright holders and to ensure that all the information presented is correct. Some of the facts in this volume may be subject to debate or dispute. If proper copyright acknowledgment has not been made, or for clarifications and corrections, please contact the publishers and we will correct the information in future reprintings, if any. Authors: Silke Glauninger, Thomas Kriebernegg Cover Design: Daniel Hannih Guest Authors: Liza Knotko, Sylvain Gauchet Foreword I was there too. I had no clue what I was doing. I read it all. Every bit of information I could find on the internet. I studied it. I tried everything. I won. And I lost it all. After 150.000 downloads a day with 0 marketing budget, my app got kicked out of Google Play. The funny thing is, I´ve never regretted that it happened this way. It was a chance. It was my chance. I teamed up with some of my smartest friends. This was the birth of App Radar.