Central Queensland Tourism Opportunity Plan
2009–2019 DISCLAIMER – STATE GOVERNMENT
The Queensland Government makes no claim as to the accuracy of the information contained in the Central Queensland Tourism Opportunity Plan. The document is not a prospectus and the information provided is general in nature. The document should not be relied upon as the basis for financial and investment related decisions. This document does not suggest or imply that the Queensland State Government or any other government, agency, organisation or person should be responsible for funding any projects or initiatives identified in this document.
DISCLAIMER – CENTRAL QUEENSLAND REGIONAL TOURISM DISCLAIMER – EC3 GLOBAL ORGANISATIONS Any representation, statement, opinion or advice, expressed or implied in The Central Queensland Regional Tourism Organisations make no claim this document is made in good faith but on the basis that EC3 Global is as to the accuracy of the information contained in the Central not liable (whether by reason of negligence, lack of care or otherwise) to Queensland Tourism Opportunity Plan. The document is not a any person for any damage or loss whatsoever which has occurred or prospectus and the information provided is general in nature. The may occur in relation to that person taking or not taking (as the case may document should not be relied upon as the basis for financial and be) action in respect of any representation, statement or advice referred investment related decisions to in this document. Emu Park, Executive Summary Capricorn Coast
Purpose Central Queensland in 2019 The purpose of this Tourism Opportunity Plan (TOP) is to provide The Central Queensland Region encompasses the two tourism direction for the sustainable development of tourism in the regions of Capricorn and Gladstone and is made up of the four Central Queensland Region over the next ten years to 2019. Local Government Areas – Rockhampton, Gladstone, Central Highlands and Banana. Tourism in Central Queensland is a The TOP aims to: growing part of a large regional economy, one which is
Identify new and upgraded tourism product that meets currently primarily driven by the resource and mining industry future visitor expectations and demands; boom. In the year ended December 2007, domestic overnight
Identify the need for new investment in infrastructure that leisure visitors spent over $507 million in the Fitzroy Region, supports the ongoing development of tourism; with tourism accounting for 10.9% of all employment (8,000 full-time equivalent positions) in the Capricornia Region in the Provide relevant research based information on tourism supply and demand; and 2007-08 year. Executive Summary Provide an agreed focus and mechanisms for engagement Over the next 10 years, Central Queensland’s regional
with the tourism industry, infrastructure providers and economy, population growth and investment will continue to private investors. be driven by the mining, mineral resources and energy The audience of the report includes Local, State and Federal industries. While population growth in the region is not Government agencies, regional economic development expected to grow as rapidly as the State average, the agencies, regional and local tourism organisations, investors infrastructure requirements to meet the needs of industry will and developers and tourism industry operators. be substantial. There will be increasing pressure on transport infrastructure, community resources and utilities in these areas The development of the TOP has been based on extensive in order to meet growing demand. research as well as consultation with a diverse range of regional and external stakeholders including government agencies, tourism industry, tourism stakeholders, developers Central Queensland Tourism and investors. Over 100 stakeholders were consulted Opportunity Plan Vision throughout this project, from survey consultation through to From the stakeholder consultation process, a number of one-on-one interviews, forums and workshops. common themes can be identified as core elements of a vision for the future growth and development of tourism in the This TOP does not purport to canvass all possible projects for Central Queensland region. The following development goals the region. Recommendations made in this TOP were were used as the basis for the vision for tourism opportunities developed through an assessment of projects based on the in Central Queensland to 2019. following agreed set of criteria: The types of development desired in Central Queensland are 1. Is the product unique or provide a competitive projects that: advantage for the region? 2. Does the project meet the needs of growth target Contribute to a positive image of the area as a destination markets? in its own right (not just a stopover) for local and 3. Is the product/project demand driven? international visitors and business people; 4. Is the project aligned with Local, State or Federal Recognise and highlight the internationally and nationally Government’s priorities and likely to gain support from significant natural and heritage assets; the decision-makers? Successfully blend nature based and industrial tourism 5. Is the project aligned with the vision for the region and to create a spectrum of experiences that encourage an community aspirations? increased length of stay;
1 Protect and enhance the lifestyle of residents in Central marine, sporting, business and events. A growing target Queensland; market for the region will be international visitors including Target a specific market that appreciates the regions Central Queensland as part of a larger coastal itinerary (Cairns unique character and successfully provide infrastructure to Brisbane) travelling in hire cars or on long-distance buses. suitable to their needs;
Products that match the natural assets of the region and Target Market Needs provide immersive experiences where you can get-away In addition to the ‘Connector’ market regional stakeholders from the crowds; and identified the following emotional needs that a Central Support a profitable and sustainable tourism industry. Queensland holiday will meet for the visitor in 2020.
The recommended Central Queensland TOP Vision is: “Escape” Escape to Reality – Real Adventure, Real Experiences, Real Holidays. From snorkelling the reef, “Encourage profitable and sustainable development that fishing and surfing to gem fossicking, outback cattle immerses the ideal visitor in experiences that are stations, scenic gorge country, or touring industrial giants – sensitive to the unique natural, cultural and lifestyle the experience is real in Central Queensland, not features of Central Queensland” manufactured. You can touch and feel everything about it. “Discovery” Discovering nature, discovering industry, Target Markets heritage, culture and discovering self. Experiences of exploring, learning, reconnecting, understanding, reflecting, Domestic Consumer Segmentation regenerating, rejuvenating. Since the Central Queensland Destination Management Plans “Learning/Education” Learning about the lifestyle of the (DMPs) were published, Tourism Queensland has undertaken a Central Queensland Region, learning about the industry and new approach to identifying domestic target markets, based job opportunities, learning about nature, culture and on consumer segmentation. The segmentation is a result of heritage of the region, and imagining what it would be like research of some 6,000 Australian consumers, looking to to ‘live the life’. understand the emotional drivers for their ideal holiday “Adventure” Many adventurous things to do, fishing, experience. Based on the results of this research the surfing, snorkelling, visit National Parks, gem fossicking, consumer group best suited to Central Queensland is the visit coastal townships. ‘Connectors’. This group make up 32% of the travelling domestic population including a wide range of lifecycle Catalyst Projects segments from families to empty nest and retired couples. Through the consultation and review process 16 catalyst Connectors see holidays as a chance to connect with the projects have been identified for the Central Queensland Region over the next ten years. These projects are tourism
Executive Summary people they care most about. They will often compromise their own preferences in terms of activities to ensure everyone has investment or infrastructure projects of regional significance
a good time. It’s about what is real and what’s really important; which are expected to act as a catalyst to a range of other (Tourism Queensland, 20081) investment, marketing and product development opportunities.
The Central Queensland DMPs (2007) identify the core target These catalyst projects were identified as: market segments that are expected to provide the greatest Agnes Water/Seventeen Seventy Tourism and Recreation potential for growth of tourism in the region. These target Master Plan markets align well with the ‘Connectors’ market segment, Accessibility of Agnes Water/Seventeen Seventy however it is important to note that ‘Connectors’ needs go Backpacker Investments in Central Queensland beyond that of a lifestage and look for experiences that bring the group together. For the purpose of the TOP the following Development of a Gladstone Showcase Facility target markets are the primary focus for product development GeoPark Tourism Attraction at Capricorn Caves and marketing activities from 2007 – 2010 and should also Kroombit Tops Development
provide the focus for the TOP in recommendations made on Mount Morgan Tourism Development infrastructure and investments priorities. Rockhampton and Gladstone Public Transport Link
Revitalising Great Keppel Island Core Target Markets Rockhampton 4-5 Star Accommodation ■■ Couples and families 35 years and over from Brisbane and Rockhampton Riverfront Precinct South East Queensland Sapphire Gemfields Interpretive Centre ■■ Young parents from Regional Queensland (excluding South East Queensland) Sports Tourism Development
■■ Couples and families 35 years and over from Northern New Sustainable Growth at Carnarvon Gorge South Wales Rockhampton Zoo and Wetlands Research Centre Yeppoon Beachfront Tourism Precinct Special interest and developing markets include long-haul self- drive, visiting friends and relatives, fishing, fly/drive, geo tourism, golf tourism, adventure/nature-based, education,
1 Segmentation Analysis Discussion Paper, Tourism Queensland (November 2008)
2 Central Queensland Tourism Opportunity Plan 2009–2019 Regional Priority Projects Implementation Ongoing investment in tourism products and tourism related For the Central Queensland Region’s vision for tourism infrastructure is required in order to meet the future needs of opportunities to be realised in an effective and timely manner, a visitors to each of the distinctive sub-regions of Central number of implementation mechanisms are necessary. The Queensland. The TOP provides a summary of the tourism Central Queensland Regional Tourism Organisations will be related development projects that have been identified by each responsible for managing and co-ordinating the of the four sub-regions of Central Queensland (the Local implementation of the TOP in partnership with the State and Government Areas of Banana, Central Highlands, Gladstone Local Government. The Destination Management Officers and Rockhampton) as being essential in meeting the needs of (DMOs) will monitor progress and assist in forming project future target markets and market demand. In addition to the groups of relevant agencies as required to take the project Catalyst Projects, a number of regional priority projects are recommendations forward. also identified. The TOP aims to provide a clear set of priority projects for the destination to guide product development partnerships and Long-term Projects local planning. More importantly, the plan provides a vision and Long-term projects are those that are likely to occur outside direction for future tourism development that meets the needs the ten year timeframe of the TOP or are not feasible to be of the community and consumers alike. undertaken at this stage, but remain important projects for Central Queensland. A number of long term projects have also been identified for the Central Queensland Region, grouped by Regional Council.
These projects have been identified by stakeholders but following investigation were not considered feasible to be included in the TOP. This was due to either the fact that the project was not feasible within the ten year time horizon of the TOP or due to significant barriers restricting the project’s development. If these barriers and time restrictions can be overcome, than these projects may be undertaken.
Scuba Diving, Fitzroy Reef Lagoon Executive Summary
3 Contents
Executive Summary ...... 1 5.14 Sustainable Growth at Carnarvon Gorge ...... 28
Acronyms ...... 5 5.15 Rockhampton Zoo and Wetlands Research Centre . .29 5.16 Yeppoon Beachfront Tourism Precinct ...... 30 1 Context ...... 6 1.1 What is a Tourism Opportunity Plan? ...... 6 6 Regional Priority Projects ...... 31 1.2 The Central Queensland Region ...... 6 6.1 Region-Wide Priority Projects ...... 31 1.3 Future Tourism Profile ...... 7 6.2 Banana Shire Council Area ...... 32 6.3 Central Highlands Regional Council Area ...... 32 2 Methodology ...... 10 6.4 Gladstone Regional Council Area ...... 32 2.1 Tourism Opportunity Plan Development Methodology .10 6.5 Rockhampton Regional Council Area ...... 33 2.2 Stakeholder Consultation ...... 10 6.6 Major Infrastructure and Utilities ...... 33
Contents 2.3 Data Sources and Limitations ...... 10
2.4 Project Assessment Criteria ...... 11 7 Long Term Tourism Opportunity Plan Projects . . . . .34 7.1 Banana Shire Council Area ...... 34 3 A Vision for the Central Queensland Region ...... 12 7.2 Central Highlands Regional Council Area ...... 34 3.1 Central Queensland Tourism Opportunity Plan Vision . 12 7.3 Gladstone Regional Council Area ...... 35 4 GAP Analysis ...... 14 7.4 Rockhampton Regional Council Area ...... 35 4.1 Destination Challenges ...... 14 8 Implementation ...... 36 4.2 Planned Projects Supporting the Tourism Opportunity Plan ...... 15 Appendix 1: Tourism Opportunity Plan Methodology . . . .37 4.3 Investment and Infrastructure Gaps ...... 16 Appendix 2: Project steering Group ...... 38 Appendix 3: Reference Network ...... 38 5 Catalyst projects ...... 19 Appendix 4: Catalyst Projects – Implementation . . . . . 42 5.1 Agnes Water/Seventeen Seventy Tourism and Recreation Master Plan ...... 20 Appendix 5: Regional Priority Projects – Implementation . .45 5.2 Accessibility of Agnes Water/Seventeen Seventy . . .20 5.3 Backpacker Investments in Central Queensland . . . 22 5.4 Development of a Gladstone Showcase Facility . . . 22 5.5 GeoPark Tourism Attraction at Capricorn Caves ...... 23 5.6 Kroombit Tops Development ...... 24 5.7 Mount Morgan Tourism Development ...... 24 5.8 Rockhampton and Gladstone Public Transport Link . .25 5.9 Revitalising Great Keppel Island ...... 25 5.10 Rockhampton 4-5 Star Accommodation ...... 26 5.11 Rockhampton Riverfront Precinct ...... 26 5.12 Sapphire Gemfields Interpretive Centre ...... 27 5.13 Sports Tourism Development ...... 28
4 Central Queensland Tourism Opportunity Plan 2009–2019 HeadAcronyms Great Keppel Island
ABS Australian Bureau of Statistics
CHRC Central Highlands Regional Council
CTDO Capricorn Tourism Development Organisation
DEEDI Department of Employment, Economic Development and Innovation
DIP Department of Infrastructure and Planning
DME Department of Mines and Energy
DMP Destination Management Plan
DTMR Department of Transport and Main Roads Acronyms
GAPDL Gladstone Area Promotion and Development Limited
GBRMPA Great Barrier Reef Marine Park Authority
GRC Gladstone Regional Council
DERM Department of Environment and Resource Management
IVS International Visitor Survey
LGA Local Government Area
LGMS Local Growth Management Strategy
LTO Local Tourism Organisation
NP National Park
NVS National Visitor Survey
QT Queensland Transport
QTS Queensland Tourism Strategy
QPWS Queensland Parks and Wildlife Service
RRC Rockhampton Regional Council
RTO Regional Tourism Organisation
STO State Tourism Organisation
TA Tourism Australia
TQ Tourism Queensland
VIC Visitor Information Centre
5 Dawn at Carnarvon Gorge National Park 1 Context
1 .1 What is a Tourism Opportunity The development of the TOP has been based on extensive Plan? research as well as consultation with a diverse range of regional and external stakeholders including government The purpose of this Tourism Opportunity Plan (TOP) is to agencies, tourism industry, tourism stakeholders, developers provide direction for the sustainable development of tourism in and investors. Over 110 stakeholders were consulted the Central Queensland region over the next 10 years to 2019. throughout this project, from survey consultation through to one-on-one interviews, forums and workshops. The TOP aims to: The TOP also recognises the various other Government ■■ Identify new and upgraded tourism product that meets future visitor expectations and demands; strategies and plans which may impact on tourism and which exist in the region including ‘Central Queensland; A New ■■ Identify the need for new investment in infrastructure that supports ongoing development of tourism; Millennium Report’ (2002), which sets the regional planning framework for the region. ■■ Provide relevant research based information on tourism Context
supply and demand; and
1 ■■ Provide an agreed focus and mechanisms for engagement 1 2. The Central Queensland with the tourism industry, infrastructure providers and Region private investors. The Central Queensland Region encompasses the two tourism In November 2006, the Queensland Government delivered the regions of Capricorn and Gladstone. The region stretches from Queensland Tourism Strategy, a 10-year vision for sustainable the coastal town of Agnes Water/Seventeen Seventy in the tourism. To achieve this vision, Tourism Queensland (TQ) and south, along the Capricorn Coast to Stanage Bay in the north the Queensland Tourism Industry Council (QTIC) in partnership and then west to Emerald, the Sapphire Gemfields, Carnarvon with the Department of Employment, Economic Development Gorge and Isla Gorge. Map 1 provides an overview of the and Innovation (DEEDI)1 developed six key themes. Under Central Queensland Region boundaries as defined by Tourism theme 2 ‘Investment, Infrastructure and Access’ Tourism Queensland. The Central Queensland Region is made up of Queensland in partnership with the Regional Tourism four Local Government Areas – Rockhampton, Gladstone, Organisations (RTOs) was responsible for preparing Regional Central Highlands and Banana Councils. Tourism Investment and Infrastructure Plans (RTIIPs) for each tourism region across Queensland. The TOP is the new name for the RTIIP, a title that is considered to better represent the content and intent of the document. However apart from the name change, the remainder of the document is a s was developed in partnership with regional stakeholders over the last 12 months.
The audience of the report includes Local, State and Federal Government agencies, regional economic development agencies, Regional and Local Tourism Organisations, investors and developers and tourism industry operators.
1 Then known as the Department of Tourism, Regional Development and Industry.
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n PA RY ON TI QUAR VA Opalto ER RK LA NS CO COMBO WATERHOLE CONSERVATION PARK Tourism in Central Queensland is a growing part of a large > The price of oil has fallen by over 70% from its peak of regional economy, one which is currently primarily driven by the US$147.00 per barrel in July 2008 to under US$40.00 resource and mining industry boom. In the year ended in late December. Australian fuel prices are falling December 2007, domestic overnight leisure visitors spent over significantly, enhancing the price competitiveness of $507 million in the Fitzroy Region, with tourism accounting for Australian inbound and domestic (especially drive) 10.9% of all employment (8,000 full-time equivalent positions) tourism. in the Capricornia Region in the 07-08 year. In the year ended Notwithstanding these positive factors, the forecasts suggest June 2008, the Central Queensland Region received over 1.33 that in 2009: million visitors, staying for over 5 million visitor nights in the > Inbound tourist arrivals will fall by 4.1%, but to rebound region. Over the past 5 years, growth in the domestic market by 5.3% in 2010. This will result in the worst calendar has been flat (accounting for 90% of visitation to the region) year performance for inbound tourism since the pilot while the international market has grown by 6%. Currently, the strike of 1989, when inbound travel fell 7.5% due to the intrastate market (mostly within 400km) is the most significant pilot strike. for the Central Queensland Region, while Europe (excluding > Domestic tourism visitor nights will fall by 0.9% and UK and Germany) is the primary international source market. increase by 1.0% in 2010. Over the next 10 years, Central Queensland’s regional > Outbound Australian tourism departures will fall by 2.9% economy, population growth and investment will continue to but bounce back in 2010. be driven by the mining, mineral resources and energy The Tourism Forecasting Committee also suggest that while industries. While population growth in the region is not there is a forecast downward trend in terms of activity, the expected to grow as rapidly as the State average, the lower Australian dollar (and lower petrol prices) will support infrastructure requirements to meet the needs of industry will growth in tourism spending in Australia. The lower Australian be substantial. There will be increasing pressure on transport dollar will increase the purchasing power of international infrastructure, community resources and utilities in these areas visitors, while lower oil/petrol prices will increase car travel for in order to meet growing demand. Australians travelling domestically, boosting day trip expenditure. Therefore, total spending on tourism in Australia The challenge for resource-rich economies such as Central (or total tourism consumption) is forecast to increase by 0.3%, Queensland is the ability to diversify activities in order to ensure with the 1.8% increase in the larger domestic visitor segment, long-term economic and regional sustainability. Tourism offsetting the 3.6% decrease in international consumption. provides this opportunity, and while the mining and energy boom means that the economic structure of the Central The long-term forecast is for an average annual increase of Queensland Region is not currently heavily reliant on tourism, 1.7% from 2007-2017, mainly from growth in inbound tourism. the contribution of tourism related industries and visitor International visitor arrivals are projected to increase at an expenditure to the region is growing. Tourism needs to be Context average annual rate of 3.7% over the period between 2007- considered in the future infrastructure and services planning 2017 with China expected to become our second largest
1 and development for the region in order to support and inbound market (currently fifth) and New Zealand will remain maximise the current industry growth in the region by providing our largest market albeit with lower share (forecast to be lifestyle and recreation opportunities for residents. 15.6% in 2017 compared with 20.2% in 2007). 1 .3 Future Tourism Profile Therefore, the following table should be considered in the context of the revised forecasts. Key factors in Central Future tourism demand to 2017 has been projected for the Queensland’s favour are the stronger domestic drive market, Central Queensland Region based on Tourism Forecasting upon which Central Queensland relies for almost 80% of its 3 Committee report (September 2008) prepared prior to the visitors and the daytrip market which is supported by global financial crisis. The underpinning assumption is that the population growth. As only 10% of visitors to Central Central Queensland region can maintain its 2007 market share Queensland are international visitors and the majority of these of international and domestic visitors and growth rates are are from the UK (20%), Germany (12.5%) and New Zealand determined by the visitor night forecasts for Australia prepared (11%) the region will be less affected by other regions. The by the Tourism Forecasting Committee. Tourism Forecasting Committee forecasts suggest that the UK The Tourism Forecasting Committee has since released a market will grow 8.2% over nine years (2008-2017), and while revised forecast. The revised Forecasts for 2009 and beyond the German market will only grow by 1.8%, the New Zealand were released in early February and the key points are market is forecast to grow 11% over the same period. summarised below. The Tourism Forecasting Committee highlights that while lower world economic growth in 2009 will have a negative impact on world tourism and, although Australian tourism will not escape these impacts, several factors will partly offset these effects, including:
> The fall in the Australian dollar from its ‘resources boom’ peak (US$0.98 to US$0.62) which improves the competitiveness of Australian inbound tourism against other destinations, and the competitiveness of domestic tourism against outbound travel.
3 Tourism Queensland provides no warranty for the figures provided by the Tourism Forecasting Committee in the September 2008 report prepared prior to the global financial crisis.
8 Central Queensland Tourism Opportunity Plan 2009–2019 Table 1 Central Queensland Domestic and International Visitation Forecasts
Increase on 07 Avg . Annual (000’s) 2001 2007 2012 2017 increase 2012 2017 2007-12 2012-17 Domestic 1,261 1,177 1,291 1,349 114 172 1.9% 0.9% Visitors International 128 129 171 219 42 90 5.8% 5.1% Total 1,389 1,306 1,462 1,568 156 262 2 .3% 1 .4% Domestic 4,800 3,804 3,616 3,691 -188 -113 -1.0% 0.4% Visitor Nights International 567 779 1,016 1,294 237 515 5.5% 5.0% Total 5,367 4,583 4,632 4,985 49 402 0 .2% 1 .5% Domestic 3.8 3.2 2.8 2.7 -0.4 -0.5 -2.8% -0.5% Avg stay (nights) International 4.4 6.0 5.9 5.9 -0.1 -0.1 -0.3% -0.1% Total 3 .9 3 .5 3 .2 3 .2 -0 .3 -0 .3 -2 .0% 0 .1%
Source: Summary of forecasts prepared by Tourism Queensland (2008)
Based on the previous TFC forecasts (September 2008) daytrippers to the Central Queensland Region are projected to increase from 1,997,000 in 2007 to 2,004,000 in 2017 – an additional 7,000 daytrippers or 2.2% per year (in line with population growth). The combined forecast increase in the resident and visitor populations between 2007 and 2017 of an additional 28,300 persons represents an increase of 13 percent over 2007 population levels based on the 2008 forecasts.
International Visitors Domestic Visitors
Visitor Projections
■■ Growth in overall international visitor numbers ■■ Slow to moderate growth in both interstate and intrastate
■■ Declining average length of stay markets ■■ Relative growth in the VFR market
■■ Declining average length of stay
Demand Projections for Activities
■■ Growth in the demand for outdoor and nature based ■■ Growth in the demand for social activities – VFR, eating
activities out, events, daytrips etc Context
The TOP recommendations for catalyst projects take into account the long-term trends, rather than the short-term impacts of the 1 global financial crisis. That is, an annual average increase of around 1.7% per annum accounting for a returning international inbound market and a slowing but still driving domestic market. It should be noted that trends towards shorter holidays, low-cost air travel and more ‘experiential’ holidays remain underpinning social trends that impact on the type, if not the volume, of future holidays. Central Queensland continues to be well-positioned with accessible reef, un-crowded coastlines, and unexplored hinterlands within close proximity of growing population centres.
Botanical Gardens, Rockhampton
9 Roundhill Head, Seventeen Seventy Head2 Methodology
2 .1 Tourism Opportunity Plan Department of Infrastructure and Planning Development Methodology Department of Environment and Resource Management/ Queensland Parks and Wildlife Service Consistent with the TOP template developed by Tourism Other State Government agencies Queensland, the methodology undertaken to develop the Regional Development Australia Central Queensland TOP included six key phases: Community Organisations ■■ Phase I – Project Initiation Investors/Developers ■■ Phase II – Situation Analysis Tourism Operators/Industry ■■ Phase III – Development of a Future Tourism Profile Surveys were used to gain an initial understanding of the ■■ Phase IV – Analysis of Investment and Infrastructure tourism industry in the region and seek input on the desired ■■ Phase V – Preparation of Draft TOP future of tourism for Central Queensland. In-region workshops ■■ Phase VI – Preparation of Final TOP
Methodology and meetings with key stakeholders then allowed for the
A full summary of the methodology is provided in Appendix 1. identification of specific issues indicating infrastructure gaps 2 and investment and development opportunities in the region. Individual meetings were held with key stakeholders such as 2 .2 Stakeholder Consultation developers and investors. Appendix 3 provides a list of the A high level of stakeholder consultation was undertaken in the stakeholders consulted throughout this process. development of the TOP. The commitment and involvement of the Steering Group was essential in the development of the 2 .3 Data Sources and Limitations TOP. The Steering Group provided direction, feedback and input on the project and provided the consultant with valuable The consultants have used a combination of quantitative and insight and advice on the future growth and development of qualitative primary and secondary data sources in the analysis tourism in the region. Please refer to Appendix 2 for a list of and preparation of the TOP. Where possible, all quantitative the Steering Group members. data sources have been verified and all reports associated with the TOP have been presented to a wide range of stakeholders A combination of stakeholder surveys, workshops and for verification and feedback. Efforts have been made to interviews were used to engage and consult stakeholders provide a comprehensive profile of tourism development in the throughout the TOP process. Key stakeholders were identified region, there are however inherent limitations in data sets and to form part of a project Reference Network. The Reference sources. Network was the key point for consultation throughout the project in order to provide input into the development of the The Central Queensland Region covers a geographic region plan and to gain ownership and engagement into the final plan 126,750 square kilometres, covering four Local Government and its implementation. The wider consultative Reference Areas and 14 Statistical Local Areas. There are a number of Network included key stakeholders from: challenges in presenting and analysing data for this large region. Outlined below are the principles used in the sourcing, Department of Employment, Economic Development and presentation and analysis of data for the Central Queensland Innovation (formerly Department of Tourism, Regional Region: Development and Industry) ■ Regional/Local Tourism Organisations ■ Where possible, data has been presented for the entire Central Queensland region; Local Government representatives ■■ Statistical information has been presented for the Central Department of Transport and Main Roads Queensland region as per the definition in the DMPs; Queensland Transport
10 Central Queensland Tourism Opportunity Plan 2009–2019 ■■ Visitor and population data has also been presented for the the product or investment opportunity fill a gap in meeting Central Queensland region using the definition provided in visitor and community demands for infrastructure and the DMPs; tourism related investment? ■■ Economic data has been presented for the four Local 4 . Alignment with Government Priorities – Is the project Government Areas within the Central Queensland region – likely to face insurmountable barriers or obstacles as a Rockhampton, Gladstone, Central Highlands and Banana. result of not meeting the Local, State or Federal Due to data restrictions at the time of publishing, the data Government’s priorities? Is the project likely to gain support sourced for these regions has been based on the 12 from the key decision-makers? Councils which merged on the 15th of March 2008 to form 5 . Alignment with the Vision and Community Aspirations the four new Regional Councils; – Is the project aligned with government, industry and ■■ Where data is not available for the four major Local community aspirations and vision for tourism in the Central Government Areas, data is presented for the Fitzroy Queensland Region over the next 10 years? Statistical Division. This division is used in the DMPs as Based on the agreed set of assessment criteria, the identified representative of the Central Queensland Region. projects for the Central Queensland TOP will be classified into The data provided in this report aims to provide an overall one of the following categories: analysis of the Central Queensland region in order to ensure ■■ Catalyst Projects – These projects are tourism investment that the final TOP provides a consistent approach to the or infrastructure projects of regional significance which are investment, planning and development of tourism infrastructure expected to act as a catalyst to a range of other for the entire Central Queensland Region. investment, marketing and product development opportunities. These projects have undergone an initial stakeholder and criteria assessment of their feasibility and 2 .4 Project Assessment Criteria been agreed as a catalyst project for the region. Generally, A wide variety of projects have been put forward as part of the a catalyst project will meet 4 – 5 of the assessment criteria Central Queensland TOP process. In order to undertake an requirements. initial assessment of the feasibility of these projects a set of ■■ Regional Priority Projects – These projects are tourism assessment criteria were developed in consultation with key investment or infrastructure projects that are a priority for a stakeholders. The agreed criteria for the assessment of the particular sub-region of Central Queensland. These projects identified Central Queensland TOP projects were: have undergone an initial stakeholder and criteria assessment of their feasibility and been agreed as a priority 1 . Product Uniqueness – Is the product or investment for the area. Generally, a sub-regional priority project will opportunity unique to the Central Queensland region or meet 3 – 4 of the assessment criteria requirements. within the competitive destination set? Will the project ■■ Long Term Projects – These projects are the additional provide a visitor experience that is not currently available for tourism investment or infrastructure projects that have been
the target market either somewhere else in the Central Methodology
identified throughout the stakeholder consultation process. Queensland region or in another easily accessible In the stakeholder and criteria assessment process, these destination? Will the product provide a competitive 2 projects were identified as not feasible to be undertaken advantage for the region? either in the time horizon of the TOP or due to significant 2 . Target Market Needs – Will the product or investment barriers restricting the project’s development. Generally, a opportunity meet the needs of new target markets in the long term project will meet less than 3 of the assessment future? In particular, will the product or investment criteria requirements. opportunity fill a gap in meeting the needs of the growth target markets? Is the opportunity supply driven? 3 . Demand Driven – Does the demand forecasts for future activities and current target market demands support the development of the project or investment opportunity? Will
Biloela
11 3 A Vision for the Central
Gladstone Marina HeadQueensland Region
The Central Queensland DMPs (2007), identify the vision for ■■ Target a specific market that appreciates the region’s the region as ‘Support a partnership approach to tourism unique character and successfully provide infrastructure
development and marketing to create a sustainable and suitable to their needs; profitable tourism industry throughout Central Queensland’. ■■ Products that match the natural assets of the region that provide immersive experiences where you can get away The Central Queensland; A New Millennium Report (2002) from the crowds; and identifies the vision for the region as ‘Central Queensland ■■ Support a profitable and sustainable tourism industry. aspires to be the most diverse and prosperous region in Australia. This will be achieved by economic growth that is The recommended Central Queensland TOP Vision is: ecologically sustainable and where people and industry work in harmony with the environment for the benefit of both present “Encourage profitable and sustainable development that and future generations whilst respecting the diversity of our immerse targeted visitors in experiences that are past’. sensitive to the unique natural and cultural assets and
A Vision for the Central Central the for Vision A Queensland Region the lifestyle of Central Queensland”
In order for the recommendations of the TOP to be agreed by The Central Queensland region will provide a number of 3 stakeholders, prioritised and taken forward, there is a need to develop a clear vision for tourism related investment and ‘signature experiences’ for both the domestic and growing infrastructure in the Central Queensland region over the next international market. These experiences will be developed to ten years. position the destination known for uncrowded nature-based tourism, access to the Southern Barrier Reef and Islands, hands-on geo-tourism, industrial and educational tourism, and 3 1. Central Queensland Tourism an experience of the relaxed, outdoors and active lifestyle of Opportunity Plan Vision the people of Central Queensland. The catalyst and regional From the stakeholder consultation process, a number of priority projects included in the TOP aim to deliver on these common themes can be identified as core elements of a vision experiences while supporting economic growth and for the future growth and development of tourism in the contributing to the quality of life of the destination’s residents. Central Queensland region. The following development goals were used as the basis for the vision for tourism opportunities 3 2. Target Markets in Central Queensland to 2019. Domestic Consumer Segmentation The types of development desired in Central Queensland are Since the Central Queensland DMPs were published, Tourism projects that: Queensland has undertaken a new approach to identifying domestic target markets, based on consumer segmentation. ■■ Contribute to a positive image of area as destination in its own right (not just a stopover) for local and international The segmentation is a result of research of some 6,000 visitors and business people; Australian consumers, looking to understand the emotional drivers for their ideal holiday experience. Based on the results ■■ Recognise and highlight the internationally and nationally significant natural and heritage assets; of this research the consumer group best suited to Central Queensland is the ‘Connectors’. This group make up 32% of ■■ Successfully blend eco and industrial tourism to create the travelling domestic population including a wide range of a spectrum of experiences that encourage an increased lifecycle segments from families to empty nest and retired length of stay; couples. ■■ Protect and enhance the lifestyle of residents in Central Queensland;
12 Central Queensland Tourism Opportunity Plan 2009–2019 Connectors see holidays as a chance to connect with the Target Market Needs people they care most about. They will often compromise their In addition to the ‘Connector’ market regional stakeholders own preferences in terms of activities to ensure everyone has identified the following emotional needs that a Central a good time. It’s about what is real and what’s really important; Queensland holiday will meet for the visitor in 2020. (Tourism Queensland, 2008)4 ■■ “Escape” Escape to Reality – Real Adventure, Real The Central Queensland DMPs (2007) identify the core target Experiences, Real Holidays. From snorkelling the reef, market segments that are expected to provide the greatest fishing and surfing to gem fossicking, outback cattle potential for growth of tourism in the region. These target stations, scenic gorge country, or touring industrial giants – markets align well with the ‘Connectors’ market segment, the experience is real in Central Queensland, not however it is important to note that ‘Connectors’ needs go manufactured; beyond that of a lifestage and look for experiences that bring ■■ “Discovery” Discovering nature, discovering industry, the group together. For the purpose of the TOP the following heritage, culture and discovering self. Experiences of target markets are the primary focus for product development exploring, learning, reconnecting, understanding, reflecting, and marketing activities from 2007 – 2010 and should also regenerating, rejuvenating; provide the focus for the TOP in recommendations made on ■■ “Learning/Education” Learning about the lifestyle of the infrastructure and investments priorities. Central Queensland Region, learning about the industry and job opportunities, learning about nature, culture and Core Target Markets heritage of the region, and imagining what it would be like ■■ Couples and families 35 years and over from Brisbane and to ‘live the life’; South East Queensland ■■ “Adventure” Many adventurous things to do, fishing, ■■ Young parents from Regional Queensland (excluding South surfing, snorkelling, visit National Parks, gem fossicking, East Queensland) visit coastal townships.
■■ Couples and families 35 years and over from Northern New South Wales
Special interest and developing markets include long-haul self- drive, visiting friends and relatives, fishing, fly/drive, geo tourism, golf tourism, adventure/nature-based, education, marine, sporting, business and events. A growing target market for the region will be international visitors including Central Queensland as part of a larger coastal itinerary (Cairns to Brisbane) travelling in hire cars or on long-distance buses. A Vision for the Central Central the for Vision A Queensland Region
3
Biloela
4 Segmentation Analysis Discussion Paper, Tourism Queensland (November 2008)
13 Roslyn Bay Head4 GAP Analysis
The following gap analysis is based on a combination of stakeholder consultation and feedback, desktop research and an analysis of relevant secondary data and information. This gap analysis focuses on the future investment and infrastructure potential for the region and was used to underpin the development of recommendations contained within the TOP.
4 .1 Destination Challenges
Destination Strengths Destination Weaknesses
■■ Diverse range of natural attractions ■■ Lack of internationally ready product
■■ Proximity to reef and access to un-crowded beaches ■■ Low consumer awareness and preference
■■ Niche / special interest experiences and attractions ■■ Public transport availability
including geo-tourism ■■ Limited conference and events facilities
■■ Marina facilities ■■ Reliance on the domestic market, in particular the VFR GAP Analysis
■■ Road / rail access market
4 ■■ Strong drive touring destination ■■ Accommodation room stock for business and leisure
■■ High conversion rate visitors who are aware of then visit ■■ Perceived as a gateway or stop-over destination
Central Queensland ■■ Limited availability of commercial tours including industrial ■■ Increasing air capacity tours
■■ Emerging international destination ■■ Lack of destination identity in leisure tourism
■■ Range of adventure and educational product
■■ A number of major events
■■ Industry and Local Government support for tourism development
Aerial Seventeen Seventy
14 Central Queensland Tourism Opportunity Plan 2009–2019 4 .2 Planned Projects Supporting the Tourism Opportunity Plan The TOP aims to identify new projects and opportunities, which will build on a range of projects already planned or underway. While not an exhaustive list, the projects identified below have been identified in Central Queensland through the stakeholder consultation process:
Regional transport upgrades that benefit tourism
■■ Air: Significant upgrades are planned for the Emerald airport and the Gladstone Airport to allow aircraft operating direct services to Cairns, Brisbane, Sydney and Melbourne ■■ Road: Rubyvale – Clermont Road (sealing in 5-6 years), Anakie – Capella (improvements), Blackwater – Rolleston Road, Agnes Water – Seventeen Seventy ■■ Rail: Gladstone to Rockhampton Rail line upgrade ■■ Public Transport: Qconnect public transport program, Gladstone Region Public Transport and Road Signage Study, Rockhampton flood, road, rail transport study, regular local bus in Seventeen Seventy and Agnes Water with a possible extension to run between Gladstone, Bundaberg and Agnes Water/Seventeen Seventy in the future. Greyhound have commenced services along the Capricorn Highway servicing locals and the backpacker market. ■■ Sea: Gladstone Marina upgrades
Trail development
■■ Dig the Tropic – geo-tourism education and adventure trail from Boulia to Rockhampton
■■ Carnarvon Gorge Great Walk
■■ Mapping upgrade of the existing Bicentennial National Trail
■■ Regional Arts Development Fund proposal to develop a Cultural Trail across the region
■■ Upgrade of the ‘Nature Trail’ and Balloon Cave Heritage Trail at Carnarvon Gorge with interpretation
■■ Accreditation of the rail line in Mt Morgan.
Precinct development
■■ Emerald CBD revitalization, Emu Park CBD redevelopment
■■ Zamia Parklands (Springsure)
■■ Sandstone Country Draft Plan
■■ Review of the Callide Mine Lookout development opportunities GAP Analysis
■■ Rockhampton Cultural Centre relocation to a new cultural precinct in the CBD
■■ Rockhampton Exhibition Centre 4
■■ Benaraby Raceway Motorsports facilities upgrade and Master Plan
■■ Seventeen Seventy foreshore redevelopment and walkway project as part of a Q150 grant
■■ Rockhampton Riverfront development
■■ Upgrading of interpretive signage at Lake Nuga Nuga National Park, Lonesome National Park and the Mount Moffatt section of Carnarvon National Park
■■ Middle Island (off Seventeen Seventy) corporate camping and team building tours
■■ Mount Morgan Tourism Plan implementation
■■ Moura Mine viewing platform
■■ Yeppoon Civic Centre Precinct development has been put forward for funding by the Federal Governments local infrastructure fund
15 Accommodation development and upgrades
■■ Capricorn Resort Yeppoon 15 year Masterplan including refurbishment of the existing facilities and the development of up to 280 new rooms across a variety of star ratings
■■ Gemfields Accommodation – Sapphire Motel (16 rooms), Motel at Anakie (36 rooms), Tavern / Motel in Springsure (65 rooms), 60 Unit Motel in Emerald (old Sawmill site), Capella Motel (69 room)
■■ Redevelopment of Great Keppel Island – Tower Holdings have an extensive development plan for the island
■■ Hummock Hill – The proposed Hummock Hill development includes two resort hotels with 350 rooms total, a conference centre, health spa, 18 hole golf course, residential development and an educational facility in addition to the road access, boat ramps, iconic bridge and precincts for commercial, leisure, and residential use
■■ Barracks Hotel Complex in Rockhampton – military museum and conference facility
■■ Hotel and residential development on Quay St Rockhampton
■■ The Strand Hotel refurbishment, Echelon and Indigo Blue development at Yeppoon
■■ Rockhampton Airport Hotel (proposed)
■■ Accommodation at Rosslyn Bay Inn Resort (proposed)
■■ Caravan and Campervan park at Seventeen Seventy (development approval stage)
■■ Extensions to the Seaspray and Zilzie Bay Resorts on the Capricorn Coast
■■ Ecotourism and backpacker accommodation at Koorana Crocodile Farm including an over-water (over the crocodile enclosure) Croc Farm-Stay
4 .3 Investment and Infrastructure Gaps Provided below is a summary of the investment and infrastructure challenges and gaps that have been identified for the Central Queensland Region for the future development and growth of tourism. These are the current gaps that are limiting the region from achieving sustainable tourism growth and meeting the needs of the priority target markets. This overview of investment and infrastructure gaps is broken down by Local Government Area and is based on a combination of stakeholder consultation and desktop research.
Banana Shire Council Area
■■ Lack of a collective vision, approach and focus that links tourism, lifestyle and economic development
■ GAP Analysis ■ Local understanding of the value of tourism and the need for investment
■■ Local Government challenge in balancing attracting investment and still regulating development 4 ■■ Making the most of the local and regional tourism assets
■■ Increasing need for medical and educational services with a growing population
■■ Need for further development and investment into existing businesses
■■ Attracting a tourism labour force due to competition with industrial and mining industries
■■ Lack of budget accommodation
■■ Actions identified in the Biloela Tourism Strategy that have not been taken forward
■■ Creation of a tourist drive or itinerary for the Dawson Highway called the ‘Gorges Way’.
■■ Intra-regional public transport
■■ Recognising tourism as an important part of economic development – particularly when the mining boom is over
■■ Town and airport presentation
■■ Water
Central Highlands Regional Council Area
Emerald/Gemfields
■■ Utilities, Services and Infrastructure including sewerage, communications – mobile coverage, broadband, and pedestrian linkages
■■ Residential land development is held-up (native title)
■■ Roads linking the townships need to be sealed – Springsure – Tambo, Duaringa – Bauhina Downs (Woorabinda section)
■■ Skilled staff attraction and retention – commitment to train (link to liveability)
■■ TAFE in Emerald is under utilised
■■ Carnarvon Gorge infrastructure – walkways, power supply (brown-outs) and air access
■■ Self-contained travellers need parking areas and dump-points (should be user pays)
■■ Fossicking areas are hard to get into and around (wash-outs, corrugations)
16 Central Queensland Tourism Opportunity Plan 2009–2019 Central Highlands Regional Council Area
Sandstone Country Plan
■■ Increasing traffic and impacts/safety of road particularly in key sections to encourage increased dispersal
■■ Increasing demand on electricity
■■ Desire for more interpretation
■■ Management of weeds and feral animals
■■ Secure parking, particularly for the great walks
■■ Increasing demand for new or lesser visited locations
■■ There is going to be more of the high spending visitors around (eco and luxury pampering)
■■ Confusing and missing signage
■■ Safety in terms of mobile phone coverage
■■ Lack of health services nearby
■■ Access – Getting deliveries, supplies and basic services
■■ Communication (between local stakeholders)
■■ Sustainability/ecological footprint of visitors (in terms of getting here as well as getting around the park)
■■ Accommodation for staff
Gladstone Regional Council Area
Gladstone
■■ The image of tourism and residents negative perceptions of things to do in Gladstone
■■ Lack of marina facilities at Boyne River
■■ The southern entrance to Gladstone needs improving
■■ Transport within the Gladstone region for those without their own car
■■ Increasing transport costs and access to cheap flights
■■ Not a vibrant city heart at night or on weekends
■■ Lack of indoor/wet weather options
■■ No international direct flights
■■ Distances between towns
■■ Charter fishing trips take a week – no day tours GAP Analysis
■■ Land suitable for resorts is owned by State Govt (DNR) 4 ■■ Raising the HMAS Gladstone to a site adjacent to the harbour
Agnes Water/Seventeen Seventy
■■ Water/Sewerage
■■ Lack of Government planning/vision for town plan
■■ Indoor/Wet weather options
■■ Transport – road to Agnes, intra-regional transport, parking
■■ Medical facilities and 24/7 medical services
■■ Upgraded Marina facilities and creek depth at Seventeen Seventy
■■ Lack of meeting facilities
■■ Changing the town name
■■ Options for swimming in stinger season
■■ Access closed to drive on key beaches (Chinaman’s, Rocky Creek, Spring Creek)
■■ Lack of retail development
■■ Managing accommodation and residential development within the coastal vernacular
■■ Activities for kids
17 Rockhampton Regional Council Area
Rockhampton
■■ Accommodation stock (4-5 star)
■■ Lack of planning for tourism from a limited awareness of the importance of tourism to the region
■■ No major tourist facility or precinct – nothing distinctly different
■■ Provide and maintain high level of visitation
■■ High cost for low quality accommodation and quality attractions
■■ Activities to do with the beef industry
■■ Road network infrastructure
■■ Cultural attractions precinct and tying together of regional attractions.
■■ Location of the art gallery
Yeppoon
■■ Yeppoon should be kept as an ‘oasis’
■■ Maintain village atmosphere (the right types of development)
■■ Development application delays
■■ Low Return on Investment from accommodation
■■ Projects not linked to destination identity and ‘vision’
■■ Community perception can have an adverse affect in attracting investors (opposition to development)
■■ Signage has not been addressed
■■ Lacking night time activities for families
■■ Capricorn Coast recreational activities e.g. water sports
Mount Morgan
■■ Negative perceptions of Mount Morgan
■■ Mount Morgan Mine site facilities
■■ There is a limited driving force for tourism growth and development in the area that requires further significant support
■■ Lack of community support and understanding of the benefits of tourism
■■ Lack of a common vision for tourism
GAP Analysis ■■ Signage on the entrances to the area – in particular the warnings for caravans coming up the range
4
Riverfront, Rockhampton
18 Central Queensland Tourism Opportunity Plan 2009–2019 Head5 Catalyst Projects Yeppoon
Through the consultation and review process a total of 16 Access to the Southern Great Barrier Reef is a key experience catalyst projects have been identified for the Central for domestic and international visitors. Through the Queensland Region over the next ten years that address the development of the TOP it was identified that this opportunity key criteria. These projects are tourism investment or is not constrained by existing permit arrangements. The key infrastructure projects of regional significance which are challenge is business facilitation which is recommended to expected to act as a catalyst to a range of other investment, progress through a Reef Access Strategy identified in the marketing and product development opportunities. These Regional Priority Projects (Section 6.1) and the development of projects have undergone a stakeholder and criteria new infrastructure which are identified in Sections 6 and 7. assessment of their feasibility and have been agreed as a catalyst for tourism in the region.
These catalyst projects were identified as:
■■ Agnes Water/Seventeen Seventy Tourism and Recreation Catalyst Projects
Master Plan 5
■■ Accessibility of Agnes Water/Seventeen Seventy
■■ Backpacker Investments in Central Queensland
■■ Development of a Gladstone Showcase Facility
■■ GeoPark Tourism Attraction at Capricorn Caves
■■ Kroombit Tops Development
■■ Mount Morgan Tourism Development
■■ Revitalising Great Keppel Island
■■ Rockhampton and Gladstone Public Transport Link
■■ Rockhampton 4-5 Star Accommodation
■■ Rockhampton Riverfront Precinct
■■ Sapphire Gemfields Interpretive Centre
■■ Sports Tourism Development
■■ Sustainable Growth at Carnarvon Gorge
■■ Rockhampton Zoo and Wetlands Research Centre
■■ Yeppoon Beachfront Tourism Precinct
Each of these catalyst projects is outlined further. An overview of priority actions and potential stakeholders for each of these catalyst projects is then provided in Appendix 4.
Map 2 provides a summary of both the catalyst projects identified in the TOP.
Kroombit Tops Lochenbar Station
19 Map 2 . Central Queensland Tourism Opportunity Plan Catalyst Projects Map
Rockhampton Whole of Region Projects: Moranbah ■■ Rockhampton 4-5 Star Accommodation ■■ Sports Tourism Development ■■ Rockhampton Riverfront Precinct ■■ Backpacker Investment in Central Queensland Peak Downs ■■ Rockhampton Zoo and Wetlands Research Centre ■■ Rockhampton Public Transport Strategy Dysart Capricorn Caves Clermont Marlborough Yeppoon ■■ GeoPark Tourism Attraction ■■ Revitalising Great Keppel Island Yeppoon ■■ Yeppoon Beachfront Development Mount Morgan Capella The Keppels ■■ Mount Morgan Tourism Development
Jericho Emerald Mount Morgan Gemfields Duaringa ■■ Sapphire Gemfields Interpretive Centre Calliope Seventeen Springsure Seventy Gladstone Agnes Miriam Vale ■■ Rockhampton and Gladstone Biloela Water Rolleston Public Transport Link Banana Builyan ■■ Gladstone Showcase Facility Bauhinia
Tambo Monto Carnarvon Gorge Agnes Water/SeventeenGin Seventy Gin Isla ■■ Sustainable Growth at Carnarvon Gorge Kroombit Tops ■■ Agnes Water/ Seventeen Seventy ■■ Kroombit Tops Development Tourism and RecreationMount Perry Master Plan ■■ AccessibilityEidswold of Agnes West Water/ Seventeen Seventy Taroom Mundubbera Gayndah
5 1. Agnes Water/Seventeen ■■ Consideration should be given to encouraging the development of a coastal caravan park, new camping Seventy Tourism and facilities, and potentially a safari camp eco-village either Recreation Master Plan owned by the State/ Local Government and operated by a Over the past few years, Agnes Water and Seventeen Seventy, third party or run by the public sector to tap into the have seen significant growth in both residential and growing demand for boutique environmentally sensitive
Catalyst Projects commercial development, resulting in limited land availability accommodation options in or near National Parks. The redevelopment of the Council campground at Workman’s 5 and increasing pressure of resources and utilities. Key beachfront sites including the previous site of the Agnes Water Beach has been identified as an option. Caravan Park (the Sansara site) are some of the few remaining Securing funding for a Tourism and Recreation Master Plan is beachfront blocks of sufficient size and suitable for the first step in this important project to identify and review development available for sale on the Queensland coast. The sites and precincts for inclusion in the new town plan. Sansara site is approximately six acres of land adjacent to the main surf beach at Agnes Water with ocean views. 5 .2 Accessibility of Agnes Water/ The opportunity exists for Council, through its corporate Seventeen Seventy planning process, and the State Government to partner on the development of a Tourism and Recreation Master Plan for the The coastal townships of Agnes Water and Seventeen Seventy area from Baffle Creek to Seventeen Seventy that would feed represent a unique opportunity for tourism in Central directly into the review of the Gladstone Region Town Planning Queensland. These coastal communities have high tourism Scheme. Key sites such as ‘Sansara’ need to be considered in value offering accommodation options close to un-crowded the broader regional context. Through the revised town plan beach, access to unspoilt natural areas including reef and and through the input process by State Government agencies, rainforest, and a range of tourism product options. Future it is identified that the Master Plan could provide: development will occur based on growing demand and the current supply. The key challenge for Agnes Water and ■■ Appropriate landscaping and design guidelines for new Seventeen Seventy is access. That is both access to the region coastal developments to encourage both residents and (air and road) and dispersal of visitors throughout the region to visitors to the area as part of a key tourism precinct maintain its unique identity as one of Queensland’s most incorporating dining and retail facilities; accessible coastal villages that still has the ‘village’ feel of the ■■ Encourage the development of linkages to existing past. recreational facilities and open space, parklands, playgrounds and picnic facilities along the coastline; Access to this area is limited to the one sealed road from Miriam Vale, a number of unsealed 4WD routes, a privately ■■ Further, Council and/or the State Government could consider joint venture partnerships with developers for the owned airstrip and limited access by sea. To encourage the creation of recreation and community facilities such as a growth of tourism, especially international visitation five access coastal boardwalk and walking trails linked along the projects have been identified. coast;
20 Central Queensland Tourism Opportunity Plan 2009–2019 1) Upgrading of the southern access road via Deepwater 3) Charter Air Access and Baffle Creek to year round 4WD access to encourage As demand from both domestic and international visitors for appropriate development of new camping and low-volume direct air access to facilitate experiential holidays without a eco-accommodation from Agnes Water south to Baffle commitment to weeks of travel, Agnes Water and Seventeen Creek; Seventy have the potential to develop a competitive 2) Development of the Eurimbula Corridor to create a advantage. Located just a short flight from either northern access via the Turkey Beach road and along the Rockhampton, Sunshine Coast or Brisbane, charter aircraft existing road corridor through the Conservation Park could deliver high yield, low volume visitors directly to the section of the National Park; destination. A longer-term proposition relying on the 3) Development of a public airstrip capable of servicing development of new 4-5 star experiences in the region, the Dash 8 – Q400 (Qantaslink seating 72 passengers) or airstrip should be capable of servicing Dash 8 – Q400 Embraer 170 (Virgin Blue seating 78 passengers); and (Qantaslink seating 72 passengers) or Embraer 170 (Virgin 4) Developing walking and bike trails linking Seventeen Blue seating 78 passengers) for future growth opportunities. Seventy and Agnes Water to a create safe, non-motorised alternative to accessing the key sites. A proposal was mooted for the development of an airstrip near Captain Creek and this option should be revisited and 1) Southern Access Road assessed. To handle commercial flights, the airstrip would For the domestic visitor seeking a more ‘adventurous’ holiday, need to be constructed of asphalt and approval for scheduled or international visitors with their own car or a hire vehicle services would need to be gained by the Civil Aviation Safety capable of getting off the sealed roads, the opportunity to Authority. access the beaches and conservation areas south of Agnes Water represent a unique opportunity. The Wreck Rock Road 4) Walking and bike paths to Rocky Point Road link is an existing route managed by An idyllic coastal village, the towns of Agnes Water and National Parks and is currently at various standards of grading. Seventeen Seventy remind Australian’s of what life used to be Ideally, the road would be graded to all-weather, unsealed like while delivering some modern luxuries. As a coastal village access and regularly graded to encourage the dispersal of it is perfect for young families and couples alike and visitors along the south-coast. A cost-benefit assessment is encourages visitors to stay and leave their car behind. At needed to progress this project. present there are limited walking and bike paths within the villages and few linkages between the villages. A number of 2) Eurimbula Corridor walking and bike paths are recommended building on the work The development of a northern access road from Agnes Water completed by Council and the State Government to date, to Gladstone via Turkey Beach road was mooted and including: significantly progressed in the late 1990’s. The proposal was
■■ Lit bike path linking Seventeen Seventy and Agnes Catalyst Projects contingent on a number of factors including a proposed water Wateralongside Captain Cook Dr. pipeline (no longer needed due to the desalination plant) and 5 the agreement of the State Government’s Environmental ■■ Upgrading and promotion of the walking track from Joseph Banks National Park to Agnes Water beach. Protection Agency to allowing the upgrading of the road through a corner of the Conservation Park. This option should ■■ A boardwalk linking the Agnes Water surf club and Tom be revisited, a cost-benefit analysis undertaken and the option Jeffery’s Park in the dunes. discussed by the relevant agencies with a view to opening the ■■ Walking trails from Tom Jeffery’s Park to the southern road to public access. beaches.
Sand Tobogganing Bustard Head
21 A Tourism and Recreation Master Plan is recommended to An integrated approach is needed to grow the backpacker progress these projects, which would include detailed costs of market to Central Queensland. The establishment of a the walking and bike paths. Backpacking Group will be a catalyst. Great Keppel Island is a major attraction for the region for international travellers and 5 3. Backpacker Investments in the maintenance of day-visitor and overnight budget camping opportunities is key. The development of facilities targeting the Central Queensland international market on North Keppel Island, and other reef- Central Queensland is ideally located on the East Coast based experiences will also be a catalyst for growth in this Backpacker circuit to encourage the growth and development market. of this market segment. From the sweeping undeveloped coastline of the Pacific Ocean to the wild and remote hinterland and Central Highlands along the Tropic of Capricorn 5 4. Development of a Gladstone the region has a range of experiences to meet the market Showcase Facility need. Central Queensland is located half way between the Gladstone is a modern city located in Central Queensland popular Whitsundays and Fraser Island and is becoming approximately 100kms south-east of Rockhampton. Gladstone known for its beaches, laid back lifestyle and as the gateway is well known as one of the economic powerhouses in to the Southern Great Barrier Reef and Islands. Queensland, with a strong base of industrial, mining and shipping. Gladstone is a world class location in the Asia Pacific In developing a backpacker market segment, Central Region for large scale industrial development infrastructure and Queensland has the advantage of direct access via the Bruce is home to some of the largest and lowest cost mineral and and Capricorn Highways as well as being the meeting point for metal producers in Australia. Gladstone is Queensland’s major many of the inland north-south routes. It has secured industrial location with established world class infrastructure additional investment from Greyhound in a number of services and linkages to international markets by sea, land and air. which demonstrate the growing demand. It is estimated that Gladstone has been independently benchmarked as one of the up to 300 backpackers alight a bus in Rockhampton each day world’s top investment locations for large scale minerals and to stretch their legs on a journey north or south. This market metals processing industries. Surrounding Gladstone City is is the primary target for this catalyst project. The identified also a wide range of natural attractions including National need is for backpacker and budget accommodation facilities, Parks, Marine Parks, beaches, lakes and islands. new budget and adventure activities and a consistent approach across the region to the major distribution partners Industrial development linked to the mineral and natural assets to grow the overnight stay of backpackers in Central of Gladstone and surrounds is a major part of the region’s Queensland. The key priorities include: economy, life and culture. The development of a significant tourism attraction in the Gladstone Region should leverage ■■ Development of an upmarket backpacker
Catalyst Projects Gladstone’s:
accommodation facility along the Capricorn Coast, Agnes 5 Water and Seventeen Seventy, and along the Capricorn ■■ Industry and trade Highway to meet the needs of a growing ‘flashpacker’ ■■ Approach to sustainability market that are interested in value for money but prefer ■■ Natural assets (including the geology that created the their own en suite and private room. A number of potential mineral wealth) backpacker developments are under investigation in Kinka Bay (Capricorn Coast), Koorana Crocodile Farm and in A tourism experience that brought together these regional Agnes Water. assets would provide visitors with a chance to experience the ■■ A Central Queensland chapter of Backpacking culture of the area and also assist in promoting the region and Queensland should be established to assess the steps its attributes. Opportunities for the development of such a needed to attract investment and encourage the tourism experience are provided below: development of commercial attractions.
■■ Once a range of opportunities for tourism development ■■ Development of a Gladstone Showcase facility to highlight including accommodation locations and the development of and promote the significant industry and natural assets of commercial operations have been agreed an Action Plan the Gladstone region. The showcase has previously been and Investment Prospectus would be developed. proposed but was not progressed due to prohibitive costs and a lack of agreement on the location. A scaled-down ■■ A key to the success of the Capricorn Coast and Agnes/ version of the original Showcase should be examined Seventeen Seventy for international backpackers is having through a Feasibility and Concept Plan. The purpose of the region linked into itineraries of the major tour companies the showcase is to provide visitors to the region, both (for example Oz Experience), and developing linkages business and leisure visitors to learn about and experience with Public Transport including the Rockhampton Transit the culture and industry of the area. Such a facility could Centre, public transport between Rockhampton and provide a central hub for visitors to the region, acting as a Gladstone and for the long-distance bus travellers will be starting point for visitor activities such as industrial tours. critical. ■■ Linkage to industry expos and events such as the ■■ Development of new activities for backpackers is a key Gladstone Engineering Alliance’s Engineering Expo 2009 priority in each of the emerging nodes including Showcase is a key to the future success of the Showcase. opportunities for bike hire from the Visitor Centres, day- Introduction of other activities such as seminars and tours to National Parks, adventure activities, bareboat workshops, industry site tours and other key events for hire and yacht charter operations, and water sports hire visitors to take part in could also be introduced and need to equipment and new reef trips . be considered in the Concept Design.
22 Central Queensland Tourism Opportunity Plan 2009–2019 Auckland Point Wharf
■■ A key theme of the Showcase should be the industries already one of the significant geo-tourism attractions in Central commitment to sustainable resource management, Queensland, however the further development of this area as research and development and an understanding of the an iconic product will further enhance the experience of geology and natural conditions which support the industrial visitors. The GeoPark aims to incorporate geology, growth. Therefore the location of the facility should provide paleontology, flora, fauna and heritage experiences and an aspect on the surrounding region if possible and the community facilities for arts, training and hospitality. The design should incorporate ecologically sustainable GeoPark would also need to provide connections between development (ESD) design principles. other key experiences in the region including the Koorana Gladstone Area Promotion and Development Limited (GAPDL) Crocodile Farm and the Dreamtime Cultural Centre, providing a have secured a State Government grant for the development variety of different experiences for the visitors. of a Feasibility Study. This study should be supported by a Catalyst Projects The GeoPark precinct would be a private development that Steering Committee that should guide and progress the 5 builds on the existing facilities on-site and could include: project over the coming years until completion. ■■ Geo-tourism interpretative displays geology, fossils, 5 .5 GeoPark Tourism Attraction at paleontology ■■ Construction of a Visitor Centre including reception, Capricorn Caves dining, retail and art gallery Central Queensland is fast building a reputation as the national ■■ Refurbishment of the existing Visitor Centre at the capital of ‘geo-tourism’. Home to some of Australia’s most Capricorn Caves as lecture facilities, interpretative spectacular and accessible sandstone and volcanic country interactive displays, including a fossil display the Tropic of Capricorn is being developed as a geo-tourism ■■ Upgrade plant nursery including recovery programs for trail called ‘Dig the Tropic’. For many visitors a trip to endangered plants, workshops, displays and bush walks Carnarvon Gorge and Kroombit Tops or Isla Gorge may be ■■ Upgrade bat nursery including displays of micro and impossible due to time constraints. A gateway attraction that macro bats, fruit bat nursery, wildlife care program provides a taste of the geo-tourism treasures of the Dig the ■■ Local community history of caves, mining, agriculture, Tropic trail is essential. and tourism including a Gallery for paintings, photographs, craft. retail outlet and displays The Capricorn Caves and the Mt Etna National Park are a unique system of above-ground caves in a limestone ridge, ■■ Workshop facilities for a paleontology dig site at Mt Etna situated just 23km north of the Rockhampton CBD. These ■■ An outdoor classroom for school projects ancient caves have been attracting visitors since their ■■ Environmentally sustainable infrastructure and natural discovery by John Olsen in 1882. Today, they are the only resource management privately owned show caves on freehold land in Australia. Currently, Capricorn Caves is supplying many of the above Tours range from easy walking, wheelchair accessible caves to experiences but is limited by the lack of appropriate wild caving adventure tours. A caravan park and cabins facility infrastructure and visitor services. Due to limited power and is located onsite. water supplies, new infrastructure must be best practice With a growing demand for geo-tourism attractions and the environmentally sustainable. This project would be a key-stone introduction of experiences such as Dig the Tropic in Central of the current regional Dig the Tropic project and future link to Queensland, the opportunity to develop a GeoPark precinct at geo-tourism/ paleontology regional product that is currently Capricorn Caves has been identified. Capricorn Caves is being funded locally by Queensland Museum grants.
23 It is expected that this proposal would trigger a ‘Material interest as potential locations for this style of Change of Use’ under Council’s planning guidelines. To assist accommodation development. in the development of this icon tourism node, a consultancy ■■ Development of camping facilities in Kroombit Tops with the assistance of the Regional Tourism Organisation, and National Park. The development of a new campsite and the State Government could assist the proponent in detailed associated facilities could be undertaken near the Barracks. planning, design and assessment of scale needed to meet future demand. 5 7. Mount Morgan Tourism Development 5 .6 Kroombit Tops Development The town of Mount Morgan is situated on the Dee River 38 Kroombit Tops National Park, situated 85km south-west of kilometres south of the city of Rockhampton. Mount Morgan Gladstone is a spectacular plateau, rising 800m above sea was founded as a gold mining town in 1882, and has level with rugged parklands, spectacular views, subtropical produced gold, silver and copper. Key attractions in Mount rainforest patches and palm-fringed waterfalls. A key feature Morgan include the mine site and Dinosaur footprints on the western side of the park is the wreck of the Beautiful experience (which are only accessible via a guided tour Betsy, the historic World War II plane crash. Just outside of the operator) the Mount Morgan Historical Museum, the Railway National Park is Kroombit Tops Lochenbar Station that Station and Information Centre and a number of historic provides a wide range of overnight stay options. buildings throughout the town. Mining companies still prospect today in the area, and plans to extract further gold from tailings The main access to Kroombit Tops National Park is from the at the mine site are currently under development. The north via the Tableland road, and is suitable for conventional Queensland Government, through its Department of vehicles. Secondary access through Ubobo on the Clewley’s Environment and Resource Management (DERM) are active in Gap Road from the east is possible in good weather and only a rehabilitation of areas of the mine site. by 4WD. A western access road from the Burnett Highway south of Biloela and via Lochenbar Station is unsealed and has Tourism is an increasingly important part of economic growth a locked gate. A 90-minute scenic drive on a loop road and development of the Mount Morgan Township. The Mount (predominantly 2WD with some 4WD sections) through the Morgan Promotion and Development Group, along with other park is also available as well as a four-wheel-drive road from key regional stakeholders have identified there are a number of Cania Gorge (through locked gates). Kroombit Tops National opportunities for the further development and enhancement of Park is one of the emerging natural attractions of the Central tourism experiences in the Mount Morgan area: Queensland region. ■■ Introduction of a steam rail journey linking the Tourist The key barriers to the further development of the park as a Information Centre to the Mount Morgan Mine. The tourism attraction are road access and a range of development of this rail journey would require the replacing Catalyst Projects accommodation options. The opportunities to remove these and upgrading infrastructure along the rail line and at key
5 barriers are described below: sites. The development of this rail journey would be undertaken in three stages: ■■ Upgrading road access to the park has been identified as a SS Stage One – reopening of the line between the railway long term priority however it is recognised that there is a station and the first bridge. Council funding has been need to maintain some access roads as 4WD access only, committed to undertake a review of the existing rail in order to provide the recreational experiences that are one bridge to assess its condition for use; of the key attractions of the park. Identification and development of an alternative route to create a loop road SS Reopening of the line from the first bridge on to the for Kroombit Tops is considered beneficial. Cost-benefit tunnel. This will require the development of a rail analysis is needed of the options for an upgrade of the platform near the Administration building at the Mount Clewley’s Gap Road versus a western or north-west access Morgan Mine. This would required the development of a route. This road needs to be sealed to allow for access by footpath and landscaping between the rail platform and conventional vehicles. Additional road upgrade the historic buildings and interpretive facilities at the opportunities include a road to link to existing features such mine; and as Lake Callide, upgrading of the Beautiful Betsy SS Reopening of the line from the tunnel to Cattle Creek. access road including the sealing of 4WD only sections to ■■ Extension of the dinosaur footprints trackway at the allow for access by conventional 2WD vehicles are long- Mount Morgan Mine. This would include an extension of term goals. the existing walkways, stairways and platforms in the clay ■■ In the short-term a detailed signage audit of the National caverns to access the mezzanine section of the cavern. Park and surrounds is needed to identify opportunities for Funding has been approved with the project soon to be new or upgraded signage to encourage safe use and better implemented. interpret the landscape. ■■ Opportunities for the further development of tours of ■■ Development of a new accommodation facility on the site as a working gold mine should be investigated private land that adjoins the Kroombit Tops National Park. including opportunities for visitors to view a gold pour as Depending on the size of an available land block, part of the proposed Norton mining operation. Further development restrictions and availability of utilities, the development of existing interpretive facilities at the historic development could be a Homestay, Backpackers or B&B buildings at the mine site should also be undertaken. The style accommodation facility along with offering camping DERM have geological core samples that need to be sites or cabins. This style of accommodation would cater stored, providing the opportunity for storage in a gold room for both the domestic and international market. Two land at the Mount Morgan Mine. owners adjacent to the National Park have expressed an
24 Central Queensland Tourism Opportunity Plan 2009–2019 Great Keppel Island
While these three projects represent the catalysts for future As per the Gladstone Transport Study, there is a need to growth and development the key actions identified in the include the following into the Rockhampton Public Mount Morgan Tourism Plan should also be implemented and Transport Study methodology: are recognised as a Regional Priority. The Mount Morgan ■■ A Community and Regional Profile that examines the precinct is identified as a unique feature of the region that will region’s geography, industries, infrastructure and continue to be an attraction for both domestic and demographics to gauge an understanding of the international visitors. community’s needs for future transport; ■■ Documentation of existing transport capacity, services, and transport nodes involving an analysis of the region’s land- 5 8. Rockhampton and Gladstone based community, industry, and tourist transport services;
Public Transport Link ■■ Compiling existing data and if necessary collection of data As the population grows in the cities of Rockhampton and from operators, supported by a literature review and Gladstone, these main urban centres face the challenge of agency consultation to identify the community and meeting the residents and visitors needs for public transport. transport consumers needs;
The need to undertake a strategic planning process to better ■■ Identification of the gaps in transport services or barriers to Catalyst Projects
understand and plan for the public transport needs of the access; and 5 region is required. ■■ Recommendation on available options to rectify the transport problems. To better understand the transport challenges of the Gladstone region, the Gladstone Regional Transport Advisory Committee Potential linkages and synergies between the findings of the (GRTAC) was formed in 2008 to identify options to address Gladstone Transport Study should also be taken into these regional transport issues. This group, led by GAPDL, consideration. To progress this initiative a Rockhampton Region commissioned a Gladstone Regional Transport Study and Transport Advisory Group with representatives of the key Signage Study. This study provides a gap analysis of the agencies involved in public transport and should be established existing transport capacity, services and transport against the to meet only as required, or at least once per annum. future community and tourist needs and the recommendation of alternative transport solutions for the region. 5 9. Revitalising Great Keppel The development of improved public transport links for Island Gladstone and Rockhampton aims to encourage the new Great Keppel Island is located off the Capricorn Coast of services linking key nodes within the region for visitors, Central Queensland, 15 kilometres across Keppel Bay from the businesses and the community. The following key town of Yeppoon. The Island covers approximately 1,300 recommendations have been identified: hectares and has 17 secluded white sandy beaches, all safe ■■ The Gladstone Transport Study identified the need to for swimming and perfect for snorkelling. The Island is the research and pilot a new transport service linking largest of the eighteen islands in the Keppel Group, and one of Gladstone and Rockhampton. Face-to-face intercept only two of the islands not included in the Keppel Bay Islands surveys of residents and visitors in both Gladstone and National Park. The majority of Great Keppel Island (875ha) is a Rockhampton will be needed to determine the need for government lease for recreational purposes known as Lot 21 and feasibility of public transport services linking the two and due for renewal in 2010. The lease is currently held by GKI communities. Matched with a review of current transport Resort Pty Ltd, a wholly owned subsidiary of private Australian statistics, this will provide the basis for a more in depth company Tower Holdings. Access to the Island is available feasibility study. through a regular ferry from Rosslyn Bay (Yeppoon) and water ■■ A Rockhampton Public Transport Study should be taxi services from the Keppel Bay Marina to some of the developed, taking into consideration the findings of the smaller islands. An airstrip also exists on the island for charter Rockhampton Traffic Study and the Department of Main flights. Road’s Fitzroy River Floodplain and Road Planning Study.
25 Accommodation on the Island previously included a resort, 5 10. Rockhampton 4-5 Star hostel accommodation, a guesthouse, cabins and tent Accommodation accommodation. Following the purchase of the Great Keppel Island Resort by GKI Resort Pty Ltd, the resort facility was Rockhampton is the largest urban centre in Central closed in February 2008, however cabins and tent Queensland. Known as the Beef Capital of Australia, the city is accommodation remained open. GKI Resort Pty Ltd has the business hub of the Capricorn Region, supported by a proposed a major development of the Island as an integrated number of major industries including grazing and agriculture. tourist facility that also incorporates the redevelopment of the Rockhampton is a thriving city, combining strong cultural existing resort. The proposal includes a hotel, marina, golf heritage with a laidback country town and modern city lifestyle. course, and resort villas designed to meet the highest Accommodation options in Rockhampton vary from budget environmentally sustainable tourism standards. Due to the backpacker facilities to 4 star resort style accommodation. scale of the proposed redevelopment and the sensitive nature There are less than six accommodation establishments of a of the Island’s environment located within the World Heritage 4.5 star and above rating in Rockhampton City. listed Great Barrier Reef Marine Park, the Queensland As the major urban business centre in Central Queensland, Coordinator-General declared the project a significant project Rockhampton attracts a large proportion of corporate and under the State Development and Public Works Organisation business travellers. As this market continues to grow, there will Act 1971 in August 2009. The declaration will see the be a need for further investment in facilities and services to Coordinator-General coordinating a whole-of-government cater for this market. Based on current and forecast assessment process through a rigorous Environmental Impact occupancy rates for the region, there is an opportunity for Statement over the next 12 months which will require State, further investment in a 4.5 – 5 star hotel accommodation Federal and Rockhampton Regional Council approvals. facilities in Rockhampton.
Great Keppel Island is an iconic attraction of the region and While a number of proposals are currently either approved or needs appropriate visitor facilities. The Tourism Opportunity under consideration by Council it is essential that at least one Plan recognises: establishment be developed in the next five years for the destination to maintain its competitiveness in the areas such ■■ An integrated tourism resort (on Great Keppel Island) that is in keeping with the vision for tourism in Central as conferences. Key considerations for such a development Queensland is vital. Recognising the delicate environmental should include:
conditions, an appropriate development should proceed on ■■ The hotel should be located in a central CBD location the Island to replace the existing facilities and re-establish and through Rockhampton Regional Council, a suitable the region’s reputation for environmentally sensitive precinct could be identified and pre-determined in terms of development and a style of tourism that is sustainable and footprint height restrictions and design constants to meet allows for immersion in the natural surroundings. the needs of a branded hotel. Catalyst Projects
■■ Maintenance of day-use facilities on the Island is vital, ■■ The hotel should be developed to cater for both the 5 either linked to or separate to the resort. There is an business traveller and high end leisure traveller immediate need to ensure that day-use facilities are including meeting and conference facilities for the maintained on the Island and that visitors continue to see business market. the Island as ‘open-for-business’. ■■ From an assessment of existing facilities, it is Consideration should also be given to the style and location of recognised that opportunities exist for new day-use facilities accommodation development that is currently underway or such as an upgrade to the Middle Island Underwater proposed for Rockhampton including the proposed airport Observatory, walking trails, and visitor facilities to cater for hotel, redevelopment of the Barracks, the Edge, and River additional visitors and day-trippers to the Island. Reach. The impact of the western highway bypass on the Investment in these is likely to require a mix of public and location of the accommodation establishment should also be private funds. considered. Inclusion of a precinct or specific locations best suited to 4-5 star hotel development in the revised town plan Great Keppel Island is a key tourism asset for Central would be the ideal facilitator of this development along with the Queensland that is vital to its continued international market development of an investment prospectus for tourism in the growth. The development of resort and day-use facilities on region. the Island is considered a catalyst project from the assessment completed for this report. 5 11. Rockhampton Riverfront Separate to the proposals for Great Keppel Island by GKI Precinct Resort Pty Ltd is the potential for the development of smaller more targeted eco-lodges or safari tented camps on other Rockhampton City is located on the banks of the Fitzroy River, islands in the Keppel Group as a long-term development approximately 40 kilometers from the river mouth. The Fitzroy opportunity. This style of operation could be managed by the River catchment is the second largest river catchment in State Government through the Queensland Parks and Wildlife Australia, after that of the Murray Darling system and provides Service possibly in partnership with private operators as it is in a focal point for both residents and visitors in Rockhampton. A other Australian states like Victoria, New South Wales and range of activities and experiences are currently available on Western Australia. the river such as jet-boating, kayaking, fishing and riverside walks and parklands.
The development of an integrated tourism and community precinct along the Rockhampton riverfront has been identified
26 Central Queensland Tourism Opportunity Plan 2009–2019 as an opportunity for the region. The development of a number 5 .12 Sapphire Gemfields of precincts along the river that would further enhance the Interpretive Centre visitor experience in the area aims to provide greater certainty for developers through the town plan and enhance the regions Just 45 minutes drive from Emerald is the Sapphire Gemfields, appeal. the largest sapphire fields in the Southern Hemisphere. The Sapphire Gemfields include the towns of Rubyvale, Anakie, The riverfront precincts are seen as under-utilised and Willows Gemfields and Sapphire. For over a century, fossickers improvements needed in the linkage between key attractions have come to this area hoping to strike it rich. Activities in the and facilities along the river. Sections of the riverfront from Sapphire Gemfields include guided underground mine tours to North Street to Derby Street have been improved over the past learn about how sapphires are formed and experience what life 5-10 years. Further improvements and the incorporation of is like as a gem prospectors; fossicking parks including sieving public art along the riverfront to promote and interpret the and digging for gems; gem faceting demonstrations, gem region’s cultural heritage and existing industry could also be galleries and jewellers. investigated. Three distinct riverfront precincts, each The Sapphire Gemfields are one of the core attractions in the highlighting a different aspect of the Rockhampton cultural and Central Highlands region, particularly in the family and tour lifestyle have been identified as opportunities for development: group market. The opportunity to further enhance the ■■ Historic Riverfront Precinct – Further development of the experience of these visitors to the Gemfields by provided riverfront section between Derby Street and Fitzroy Street educational and learning opportunities has been identified. In as a historic precinct. This project would build on the particular, this refers to the interpretation of both the history concept of the existing riverfront heritage walk along Quay and geological features of the Gemfields for visitors. Street to provide visitors with the opportunity to experience the history and culture of the Rockhampton Region. This Stakeholders have identified the opportunity to develop a precinct should incorporate interpretation of the history of nationally significant Gemfields Interpretive Centre and the river itself. Community Facility as a key visitor attraction in the Gemfields. ■■ Cafes and Culture Precinct – The riverfront section from Outlined below are some of the key opportunities that could Fitzroy Street to North Street could be developed as a be included into the development of a Gemfields Interpretive Cafes and Culture precinct. This would be a tourism and Centre: community precinct providing dining facilities and cultural ■■ Interpretation of geological features including education experiences along the riverfront. and information on the geological history and features of ■■ Recreation, Sports and Events – Further development of the area. The interpretation of this information is consistent the riverfront section from North Street to Hall Street as a with the ‘Dig the Tropic’ concept which aims to promote Recreation, Sports and Events precinct. This precinct geo-tourism attractions along the Tropic of Capricorn. would incorporate the existing recreational river activities ■■ Interpretation of the history and culture of the and identification of opportunities for additional visitor Catalyst Projects Gemfields. This includes stories of fossickers, significant experiences, events and outdoor performances. 5
gem finds and local heroes. Linking these three precincts should be a lit walkway for both ■■ Interpretation of the fossicking processes used in the pedestrians and cyclists along with areas to stop and enjoy Gemfields including interpretation of the various methods of views of the river. fossicking and mining for gems as well as an underground mining experience.
Rubyvale
27 ■■ Interactive, hands-on experiences for visitors to 5 14. Sustainable Growth at experience the Gemfields. These experiences need to be able to differentiate themselves from the existing fossicking Carnarvon Gorge and tour experiences currently existing in the area. Carnarvon Gorge is the tourism icon of the Sandstone Country ■■ Community facilities associated with the Interpretive and one of the major natural attractions of Queensland. Centre eg. Cafe, meeting facilities etc. Located north of Injune via the Carnarvon Development Road the Carnarvon Gorge section of the Carnarvon National Park A pre-feasibility assessment is needed to progress this project covers a total area of 16,000ha. Carnarvon Gorge features along with a review of various location options. A Project towering sandstone cliffs, vibrantly coloured side gorges, Steering Committee with representatives from State and Local diverse flora and fauna and Aboriginal rock art. Carnarvon Government, Tourism and the Community should be formed to Gorge attracts a wide range of visitors interested in nature- assess the timeframe and priority of this project regionally. It is based experiences, from grey nomads and families requiring understood that an economic assessment of the Central higher levels of infrastructure and good quality access to self- Highlands is planned and this will provide a better sufficient hikers. understanding of the contribution of tourism to the region. This assessment will help to identify the potential return on Access to the park is via the Carnarvon Highway (61km south investment from such a facility, however the idea is to create of Emerald, or 160km north of Roma). From the highway a both a community facility and a site that works for visitors. 44km road winds up the range to the National Park Visitor Centre and the main walking tracks, of which 21km is an unsealed gravel surface. This road can become impassable 5 .13 Sports Tourism Development after rain and is suitable for conventional vehicles and caravans Central Queensland is host to a significant number of State in dry weather only. Located within the National Park are the and Regional sporting events which make a valuable Carnarvon Wilderness Lodge (30 safari cabins) and the contribution to tourism in the region. An ambition bid for a Takarakka Bush Resort (with 21 safari cabins, 70 powered fourth Queensland team in the National Rugby League has sites and 60 camping sites). renewed discussion of the important role Central Queensland One of the key challenges for Carnarvon Gorge in meeting the plays in state, regional and junior sports. The region is ideally needs of future visitors with consistent growth in visitor located and draws on a population base of over 190,000, numbers to the park is the provision of adequate utilities. There providing an ideal location for new and expanded sports are five key development requirements in meeting needs of facilities. visitors to the park are outlined below. Accommodation stock and public transport will need to be enhanced to facilitate a growth in State significant sporting 1) Reliable power supply events (such as an NRL match) and additional and expanded Electricity is essential for operation of the current facilities and Catalyst Projects
facilities will be required. To attract investment in this important to allow for future development. At present the single wire 5 market segment it is recommended that an Economic Impact earth return (SWER) system power line between Rolleston and
Assessment be completed of sports tourism to Central Carnarvon Gorge is under significant pressure and is seen as a Queensland, looking specifically at the economic benefits of major constraint. The development of a ‘3 phase’ power line major events such as hosting NRL matches. Once completed has been proposed. There are number of constraints including this information could be used to form the basis of informed cost, locations for the infrastructure to avoid the need for debate about the costs and benefits of new sporting facilities clearing in the National Park, and the absence of a growing including: residential community or development to trigger the upgrade. Ergon Energy would consider some form of contribution to the ■■ A dedicated or multi-sports complex to host NRL games upgrade of the line, however the majority of the costs would (up to 25,000 seats) need to be borne by the customers on this line who decided ■■ Cooee Bay Sports Complex (Yeppoon) expansion to that they required the ‘3 phase’ supply. include an international swimming complex with 50 metre Olympic pool, diving pool and tower and 25 metre covered Alternative power sources such as solar power and gas and heated pool. should be investigated. According to the Carnarvon Gorge ■■ A Motorsports Precinct in proximity of Rockhampton. Management Plan, any new development in the park should
■■ Four-wheel drive off-road park and motorbike track also use energy-efficient building design and renewable energy (location yet to be determined). sources (e.g. barbecues, hot water showers and toilets).
■■ Gracemere Parklands sport and recreation reserve. It is recommended that the owners of Carnarvon Wilderness A Sports and Events Tourism Strategy will be a vital Lodge and Takarakka work with the Department of component of both the development and marketing of the Environment and Resource Management (DERM) and Council destination for sports and event tourism. Cooperation to investigate shared electricity generation infrastructure. between the various Councils and organisations will play a key role in the future development of the destination for sports and 2) Road access upgrade of key sections events tourism. The road to Carnarvon Gorge has been identified as a priority for the region. It is recongised that a fully sealed road into the park is not feasible within the 10 year span of the TOP, and for some stakeholders it is not desirable. There is however broad agreement on the need to upgrade key sections of the road for safety and maintenances reasons. That is, for the safe
28 Central Queensland Tourism Opportunity Plan 2009–2019 access of conventional vehicles and caravans during wet ■■ Upgrading of facilities at Mt Moffitt, Salvator Rosa and Ka weather and to reduce the damage on slippery section when it Ka Mundi Sections of Carnarvon National Park, without the does rain. need for significant road upgrades.
It is recommended that the Central Highlands Regional Council A Sandstone Tourism Working Group is a key ‘catalyst’ to the conduct an assessment of the most critical sections and a further development and progress of initiatives from the partnership between the State and Local Government be Sandstone Country Plan and those identified as Catalyst and established for upgrading of these sections over the next 5-10 Regional Priority Projects in the Central Queensland TOP. This years. group should include representatives from the Department of Environment and Resource Management, Tourism 3) Charter Airstrip Upgrade Organisations, Local Government and Industry. To meet future visitor needs air access to the Sandstone Country, including Carnarvon Gorge is desirable for charter air 5 15. Rockhampton Zoo and services. There are currently three airstrips located along the Wetlands Research Centre main entrance road to Carnarvon Gorge – Rewan, Bandana, and Ingleara. Of the three strips, Rewan has been identified as The Rockhampton Zoo was established in 1869 and has the strip with the most potential for future development due to become an institution in Rockhampton for over 100 years. The its orientation, location and interest from the land owners. zoo has exhibited a broad range of native and exotic animals over a long period of time educating, informing and The existing Rewan airstrip is used primarily for private charter entertaining the community and visitors alike. The zoo is a flights and would require a more established and permanent significant tourist attraction and in conjunction with the world airstrip capable of handling larger twin engine aircraft to be renowned botanic gardens comprises the most visited facility suitable. The introduction of commercial charter flights over operated by the Council. The need to upgrade and revitalise sections of the Sandstone Country could also be established the zoo is recognised. from Rewan (but not over Carnarvon Gorge itself as per the Management Plan). In addition to surface work and drainage The Concept Plan currently under development will explore a the strip would need to be extended to around 1100m and a range of options for a new zoo including a link to Murray and facility established for ground to air control. Yeppen lagoons through a Wetlands Interpretive Centre. Incorporating a traditional zoo with a wetlands research and To proceed it is recommended that a working group of key interpretation facility will have walking trails linking to bird hides, stakeholders be established to firstly confirm the needs of platforms and interpretation of the flora of this unique urban potential users and identify the costs associated with the environment. A Concept Plan for the site is planned for upgrade. Once known a decision on which aspects to proceed completion in 2009 and Stage One development will require with and in which order can be agreed. partnership funding. The Zoo is to be operated by Council. Catalyst Projects
4) Upgrading of the information centre The Rockhampton Botanic Gardens linking Murray and 5
Located in the Carnarvon Gorge section of the Carnarvon Yeppen Lagoons is an ideal location for an interpretation and National Park the Rangers Office and Visitor Information facility research facility on the science of sustainable urban wetlands. is in need of refurbishment and expansion in order to cater for Targeting students (local and international), conservation the needs of both visitors and DERM staff. The expansion of volunteers and visitors the research facility would provide basic the facility should be able to accommodation 150 people and interpretation and a mustering point for conservation work include outdoor covered areas and DERM office space. being undertaken in Murray Lagoon. Redevelopment of the existing interpretation to include An opportunity to partner with a research institute or wetland information on the Great Walk should also be included into the organisation such as Wetland Care Australia to establish a project. This location is a key mustering point for both day- monitoring station and small education facility exists. Linking visitors and overnight visitors accessing the park. key points around the lagoons with bird hides and viewing platforms linking back into the Botanic Gardens could create 5) Alternative site interpretation both a visitor and community asset. The Sandstone Country Plan developed by Tourism Queensland and the DERM (formerly Environmental Protection An existing bike / walking track links the Murray and Yeppen Agency) provides a detailed roadmap of infrastructure Lagoons however this could be enhanced with stopping developments required on and adjacent to the National Parks places, small over-water platforms and interpretation. The key to reduce the load on the more popular sites such as to this project is the Wetlands Research Foundation or partner Carnarvon Gorge. These initiatives need to be incorporated and ongoing Council support. into the planning of State and Local Governments; in particular An excellent example of rehabilitated urban wetlands is Tyto the following initiatives are seen as a priority for the region: Wetlands in Ingham. The centre provides excellent ■■ Development of visitor facilities and interpretation at interpretation and education for school aged children and the Lonesome National Park and Lake Nuga Nuga to linked boardwalks and gravel trails create an experience encourage visitors to explore the eastern parks off the capable of entertaining visitors for 2-3 hours. Another example Carnarvon Highway as an alternative. is the Boondall Wetlands in Brisbane, also located adjacent to ■■ Upgrading and maintenance of the ‘Arcadia Valley’ road to the airport. facilitate new itineraries to the through the Sandstone Country.
29 Yeppoon
5 16. Yeppoon Beachfront Tourism The opportunity for the redevelopment of the beachfront area Precinct incorporating the previous Livingstone Shire Council Offices and Hospital site has been identified as a priority for the region. Situated 38 kms north east of Rockhampton, Yeppoon is the The development of these disused sites could further enhance gateway to the Capricorn Coast. Yeppoon is a holiday resort the visitor experience in the area by creating a visitor hub and which has grown in popularity over the past decade. The linkages to existing visitor nodes such as the VIC and township has retained its village style appeal however still Esplanade. This project would include the further development offers a variety of restaurants, accommodation, shops and of recreational opportunities for both visitors and residents galleries. A waterfront esplanade offers covered picnic and play along the beachfront and improvement of linkages between
Catalyst Projects areas with a spectacular backdrop of ocean and islands. The key attractions and facilities. Opportunities for the
5 Capricorn Coast has some of the most picturesque and safe redevelopment of this beachfront area include:
swimming beaches in Australia. ■■ Development of the site as a tourism and community A great variety of accommodation options exist in Yeppoon – precinct; from camping and caravan sites to cabins, hotels to motels, ■■ Incorporation of walkways and boardwalks linking key fully serviced apartments to resorts, B&B’s to historic holiday attractions along the beachfront; houses and farm stays. Surrounding attractions include Byfield ■■ Development of dining and retail experiences;
National Park, Keppel Bay Island National Park, Capricorn ■■ Development of a watersports precinct or hub for Caves, War Museum and The Singing Ship. recreation; and
Council have a Masterplan for the development of the ■■ Possible location for community and event spaces, a Yeppoon beachfront site that is currently home to the previous market area and public art. Livingstone Shire Council Offices and Yeppoon Hospital. This The redevelopment of the Yeppoon beachfront will bring the site is ideal for the development of community and retail space following benefits: with a pedestrian bridge over Ross Creek to the Visitor Information Centre. A Masterplan exists for this site for ■■ Enhancement of the visitor experiences in the region; and development over the next 10 years and funding is required to ■■ Development of facilities to cater for both the community develop an iconic community and visitor space incorporating a and visitor population. swimming lagoon and events space that could host sunset markets and small local / regional events.
30 Central Queensland Tourism Opportunity Plan 2009–2019 Auckland Hill Inlet, Head6 Regional Priority Projects Gladstone
Investment in tourism products and tourism related infrastructure is required in order to meet the future needs of visitors to the region. Provided below is a summary of the tourism related development projects that have been identified by each of the sub- regions as being essential in meeting the needs of future target markets and market demand. A number of region-wide priority projects are also identified.
An overview of priority actions and potential stakeholders for each of these regional priority projects is then provided in Appendix 6.
6 .1 Region-Wide Priority Projects
Region-Wide Priority Projects
■■ Dig the Tropic, Stage Two – building on the success of the platform developed in Stage One, create a product development fund and encourage the development of innovative on-site interpretation attractions through public art, photo locations, and new tourism products that deliver the ‘Dig the Tropic’ experience. The Experience Audit provides guidance on Regional Priority Projects
a range of locations that would be suitable for installations including the Ancient Forest in Alpha, Byfield National Park, Mt 6
Hay, Mt Morgan and a dinosaur dig at Mt Etna.
■■ Great Barrier Reef Access Strategy – examining opportunities for small niche operators to access reef and island locations to deliver high-quality dive and snorkel trips. Opportunity for the development of a reef day trip departing from either Gladstone, Roslyn Bay or Agnes Water to new sites including North West Island. Mooring facilities at locations such as North West Island will require both public and private investment along with suitable offshore anchorage point would have to be identified in the Strategy. The Strategy should be an input to the Great Barrier Reef Marine Park Zoning Plan scheduled for 2011.
■■ National Landscapes – recognition of Sandstone Country or Great Barrier Reef as a National Landscape by Tourism Australia and Parks Australia. Through this program international ‘experience seekers’ are encouraged to immerse themselves in unique natural areas of Australia and both the Sandstone Country and Great Barrier Reef represent unique experiences.
■■ Sandstone Country Plan – developed in partnership between Tourism Queensland and the DERM (formerly Environmental Protection Agency) the ‘Sandstone Country Plan’ identifies numerous projects and infrastructure needs for the next 5-10 years. This plan provides the foundation for further development at Carnarvon Gorge and encourages greater dispersal of visitors to sites such as the Arcadia Valley, Mt Moffitt, Expedition National Park, and Isla Gorge. New business opportunities will flow from the Sandstone Country Plan which should be supported by:
SS An examination of the potential for expansion of guided tours throughout the region through the establishment of a ‘Sandstone Guides’ cooperative program similar to that operated by the Savannah Guides in Northern Australia; and
SS An audit of sites of indigenous cultural heritage that can be interpreted for visitors and review of business opportunities including guided tours, on-site interpretation, walks and tourist drives.
31 6 .2 Banana Shire Council Area
Banana Shire Council Area – Priority Projects
■■ Biloela Bush Camping Opportunities – Development of a Council Policy on bush camping, identifying of a range of sites allowing a spectrum of camping from ‘bush camping’ through to commercial caravan parks and a 5 year plan for development and improvement.
■■ Interpretation of the 150th Meridian – Located near the highway in the Banana Shire this site could be interpreted with a pull-over bay and rest area and some information linking it to the ‘Dig the Tropic’ experience.
■■ Development of the Gorges Way themed highway – Investigation into the ownership of the existing brand. Development of a themed highway along the Dawson highway from the Calliope crossroads out to Carnarvon Gorge, linking a number of different natural attractions along the way.
■■ Isla Gorge development – Consultation with QPWS regarding the opportunity for the further development of walking trails at Isla Gorge.
■■ Relocation of Greycliffe Homestead, Biloela – Investigation into the feasibility of the relocation of the Greycliffe Homestead to the Queensland Heritage Park
■■ Accommodation Investment Prospectus – Opportunity for the development of additional accommodation establishments options such B&B’s and 4 star accommodation as in various centres across the region eg. Baralaba, Biloela and Theodore. Investigation into future demand for accommodation supply in these areas should be undertaken. Included in this prospectus should be the opportunity to develop a caravan park at Lake Callide.
6 .3 Central Highlands Regional Council Area
Central Highlands Regional Council Area – Priority Projects
■■ Implementation of the Sandstone Country Plan – Investigation into the development of alternate National park sites to Carnarvon Gorge to share/disperse visitors throughout the region e.g. the Arcadia Valley, Lonesome Lookout/The Candlesticks in Expedition NP, Dargonelly Rock Hole, and the Top Moffatt campsites at Mount Moffatt NP with infrastructure and interpretation. Additional priorities include the development of weed wash-down bays on the entrance to the park, development of a signage strategy for Carnarvon Gorge NP, and development of a lookout at Boolimba Bluff.
Regional Priority Projects ■■ Investment prospectus – Consultation with the Central Highlands Development Corporation regarding the development of
6 an investment prospectus for the region – including tourism development (accommodation on the Sapphire Gemfields) opportunities and utility related investment e.g. Sewerage.
■■ Blackdown Tableland facilities development – Investigation into the Further development of facilities at Blackdown Tableland National Park including walking trails and interpretation.
■■ Recreational opportunities on the Fairbairn Dam – Investigation into further recreational opportunities on the Fairburn Dam for example, Fish stocking, boat hire, hydro-power.
6 4. Gladstone Regional Council Area
Gladstone Regional Council Area – Priority Projects
■■ Agnes Beach Boardwalk – Investigation into the development of a boardwalk in the dunes to connect the Agnes Water Beach with the Surf Club. A community concept plan has already been developed.
■■ Boyne River Marina – Development and dredging to create a critical mass of marine infrastructure in Central Queensland to build a yacht cluster (similar to Cairns and Whitsundays).
■■ Lake Awoonga Fishing Lodge – Building on the popularity of the Lake Awoonga recreational fishing experience, investigation into the development of a number of fishing lodges should be undertaken.
■■ Public Transport for visitors – Examination of the demand for a Gladstone to Agnes Water transit service to supplement the additional Greyhound service requires feasibility assessment and baseline research.
■■ Round Hill Lookout redevelopment – Redevelopment of Round Hill Lookout in Gladstone with appropriate signage and information about the regions geology, geography and industry. This should be one of the first stops after leaving the information centre to get a perspective on the region.
■■ Flinders Parade Precinct Development – stretching from the main street (Goondoon St) through the Port and Industrial Precincts, Flinders Parade has been identified through the Council Town Planning as a precinct for future tourism and community development. With links to the Auckland Hill Lookout, the redevelopment of Flinders Parade will be key in creating an orientation point in Gladstone.
32 Central Queensland Tourism Opportunity Plan 2009–2019 6 5. Rockhampton Regional Council Area
Rockhampton Regional Council Area – Priority Projects
■■ Rockhampton to Yeppoon Rail Trail – The development of a rail trail between Rockhampton and Yeppoon is currently under investigation by Council and the Capricorn Bicycle User Group. Funding for a full master planning study is required.
■■ Mount Morgan Tourism Plan Implementation – Implementation of the key actions identified in Plan including development of lookout signage at existing lookouts, Identification of sites for new lookouts, canoeing on the dam, Gold panning, a living museum concept incorporating the restoration of historical sites and buildings and the introduction of training facilities for traditional trades and crafts e.g. Blacksmithing, restoration of the Mafingham Bell, and an annual short film/photography event.
■■ Mount Morgan Community Hub – development of a new Community Centre with a large meeting space, library, gallery and performance space. The library and gallery would be a central location for visitors to explore family history, see photographic exhibitions of the town as well as being a pleasant air-conditioned spot with internet access.
■■ Rockhampton Cultural Precinct – the Rockhampton Regional Gallery needs to move from its current location. It is proposed that the previous Rockhampton Shire Council Chambers be the hub of a new cultural precinct. To proceed funding is required for fit-out, and precinct design to create a unique community and tourism hub.
■■ Farmstay/Backpacker Outback Stay – there is a gap in the market following an Outback Stay closure for a similar product between the Coast and Carnarvon Gorge.
■■ Rockhampton Transit Centre Development – Under the Capricornia Integrated Regional Transport Plan, a transit centre has been proposed for the Rockhampton CBD, with more than one location available. Accommodating coaches, rail, local buses and taxis it is recommended that development be staged. Local public transport patronage is also increasing and will be considered in any staged development.
■■ Budget camping site – for caravans and motorhomes looking for basic facilities outside of the 15km radius of town. Designed to work with the existing caravan parks but to offer a budget camping option with basic facilities further from town.
6 .6 Major Infrastructure and ■■ Public Transport for Visitors to the Gladstone region –
Public transport services linking key nodes within the region Regional Priority Projects
Utilities for visitors, with benefits for business and community for 6
Over the next 10 years, Central Queensland’s regional example to Agnes Water. The investigation of inter regional economy, population growth and investment will continue to shuttle services will be included as a part of a broader be driven by the mining, mineral resources and energy Transport Study for the Gladstone region, the need for industries. While population growth in the region is not visitor and community intraregional transport has been expected to grow as rapidly as the State average, the identified. infrastructure requirements to meet the needs of industry will ■■ Road access and transport – Widening of main roads be substantial. There will be increasing pressure on transport throughout the Banana region to allow for overtaking lanes infrastructure, community resources and utilities in these areas and also the development of additional rest areas. This in order to meet growing demand. would include upgrades to the Gladstone to Biloela Range Road. Investigation of intra- regional transport options Throughout the TOP, only the significant major infrastructure including a bus link between Rockhampton, Gladstone, and utility projects for the Central Queensland Region are Biloela and Moura should be undertaken. identified, as it is expected that the future planning by local and state governments will address the needs of the resident and visitor population. In regard to the future requirements for major infrastructure and utilities for the Central Queensland region, the TOP process has identified:
33 7 Long Term Tourism
Fitzroy River Bridge HeadOpportunity Plan Projects
A number of long term projects have also been identified for the Central Queensland Region under the respective Council regions. These projects have been identified by stakeholders as important for the region, however on initial investigation it was determined that these developments were not feasible to be undertaken at this stage. This was due to either the fact that the project was not feasible within the ten year time horizon of the TOP or due to significant barriers restricting the project’s development. If these
barriers and time restrictions can be overcome, then these projects may be undertaken.
7 .1 Banana Shire Council Area
Banana Shire
■■ Robinson Gorge accommodation – Investigation into the development of a commercial operation such as safari style permanent tents near Robinson Gorge. Further consultation with DERM/QPWS, Council and current land holders is required. Opportunity Plan Projects Long Term Tourism Tourism Term Long ■■ Biloela Visitor Information Centre – Identification of an appropriate Visitor Information Centre Network for Biloela and across the Banana Region. This involves having a single Visitor Information Centre for Biloela. 7 ■■ Nathan Dam recreational opportunities – Opportunity for the development of a number of recreational experiences and activities associated with the construction of the Nathan Dam if approved to proceed.
■■ Leichhardt Interpretation Centre – development of a Leichhardt Interpretation Centre in Taroom on the land already made available for this project.
7 .2 Central Highlands Regional Council Area
Central Highlands
■■ Carnarvon Gorge Parking and shuttle service – Development of a parking and shuttle service between an established overnight van parking location and Takarakka, the Wilderness Lodge, and the Carnarvon Gorge entrance.
■■ Emerald Airport Transfers – Feasibility assessment is required into a possible mini bus transfers for fly-drive visitors to Emerald.
■■ Gemfields town revitalisation – Including the development of: SS improved communication utilities in the Gemfields region such as mobile tower and broadband access;
SS a sewerage plant for Rubyvale;
SS pedestrian friendly linkages through key towns in the region including footpaths, walkways and cycleways;
SS residential land to attract skilled staff to the area;
SS redevelopment of Rubyvale Town Centre;
SS an airport/airstrip for charter aircraft; and
SS policeman’s Creek crossroad upgrade.
■■ Sandstone Country Tree-top walk – Investigation into the development of a tree-top walk in an appropriate location in Sandstone Country.
■■ Carnarvon Gorge escorted helicopter tours – Introduction of commercial helicopter tours over some of the remote and hard to access areas of the National Park that don’t breach the intent of the Carnarvon National Park Management Plan.
34 Central Queensland Tourism Opportunity Plan 2009–2019 7 3. Gladstone Regional Council Area
Gladstone Region
■■ Kroombit Tops viewing platform – Investigation into the development of a viewing platform at the Annie’s Creek section of Kroombit Tops National Park or near the Beautiful Betsy. This should complement the existing eastern facing lookout and be accessible via walking trails.
■■ Seventeen Seventy Marina Concept Plan – Including upgrading of the marina for commercial and private vessels including dredging and berths. Tentative approval for the dredging of the creek has been provided for the current operator.
■■ Accommodation development – Investigation into the feasibility of the development of a brand name resort, conference facilities, or CBD hotel and precinct. Locations include Gladstone CBD, Gladstone Marina, and Boyne/Tannum.
■■ Agnes Water Southern Beaches development – A range of new eco-lodge and sustainable developments at Workman’s Beach and towards Deepwater National Park including the potential development of safari style cabins in or near Deepwater National Park.
■■ Agnes Water/Deepwater beachfront cabins – Development of safari style permanent tents close to the beach in a location between Agnes Water and Deepwater including possible sites within the National Park.
7 4. Rockhampton Regional Council Area
Rockhampton Region
■■ Byfield National Park – Further development of the tourism facilities. Consider a wetlands interpretative centre and platform viewing. Byfield could also benefit from the development of a proposal by the Capricorn Coast Business Community for a link
road from the Bruce Highway via Raspberry Creek Road to the township of Byfield. The proposed route will save up to 70km from the journey to Byfield and would create a loop road providing an accessible link for travellers between Rockhampton, Byfield and Yeppoon.
■■ Causeway Lake Activity Node – development of an outdoor and marine activity node for the hire of electric boats, canoes, or small yachts to explore the lake and estuaries. To facilitate this, the Lake needs dredging and revegetation.
■■ Mount Morgan Mine Site Tours – Upgrade, restoration and preventative works at a number of key locations to allow visitors to have an experience of sites including the Main Building, Train Station, Lookout, and the various mine works
buildings currently unsafe for visitors to approach. Tourism Term Long Opportunity Plan Projects
7 ■■ Charter boats/yachts, Yeppoon – Introduction of charter boat / yacht operators to address the gap in ‘sailing’ catamarans.
Agnes Water Beach
35 Bustard Heads Head8 Implementation
For the Central Queensland Region’s vision for tourism opportunities to be realised in an effective and timely manner, a number of implementation mechanisms are necessary. The Central Queensland Regional Tourism Organisations will be responsible for managing and co-ordinating the implementation of TOP in partnership with the State and Local Government. The Destination Management Officers (DMOs) will monitor progress and assist in forming project groups of relevant agencies as required to take the project recommendations forward.
The TOP aims to provide a clear set of priority projects for the destination to guide product development partnerships and
Implementation local planning. More importantly, the plan provides a vision and
8 direction for future tourism development that meets the needs of the community and consumers alike.
Carnarvon Gorge National Park
36 Central Queensland Tourism Opportunity Plan 2009–2019 Appendix 1: Tourism Opportunity Plan Methodology Provided below is an overview of the methodology used to develop the TOP:
Phase I – Project Initiation involved the following activities:
■■ Mobilisation meeting with Project Team
■■ Agreement of roles, responsibilities, outcomes, objectives and timeframe
■■ Initial meeting with Steering Group
■■ Identification of all available data that needs to be considered for project
■■ Identification of all stakeholders for consultation
■■ Development of stakeholder surveys
Phase II – Situation Analysis involved the following activities:
■■ Documentation of all existing literature
■■ Literature review
■■ Surveys sent to regional, external and events stakeholders
■■ Collection and analysis of survey responses for inclusion in Situation Analysis Report
■■ Regional workshops with key stakeholders
■■ Meetings and consultation with key stakeholders and investors
■■ Documentation of the current tourism profile for the Central Queensland region
■■ Development of an infrastructure audit including gap analysis
■■ Development of a product audit
■■ Identification of priority investment and infrastructure opportunities
■■ Preparation of Situation Analysis Report for presentation to Steering Group
Phase III – Development of a Future Tourism Profile involved the following activities:
■■ Meeting between EC3 and TQ to confirm methodology
■■ Sourcing of all current NVS and IVS data for the Central Queensland Region
■■ Sourcing of TFC forecasts
■■ Sourcing of ABS data on tourism accommodation in the Central Queensland Region
■■ Documentation of future forecasts for 2012 and 2017 Appendices
■■ Profile Central Queensland as a tourism destination in 2012 and 2017
■■ Development of supply and demand scenarios
■■ Preparation of a Future Tourism Profile for presentation to Steering Group
Phase IV – Analysis of Investment and Infrastructure involved the following activities:
■■ Development of project assessment criteria
■■ Development of project profiles for review by key stakeholders
■■ Analysis of identified priority projects including on-site assessment and stakeholder interviews
Phase V – Preparation of Draft Tourism Opportunity Plan involved the following activities:
■■ Consolidation of previous reports into TOP final report template
■■ Recommendations on the composition of a TOP action group and working groups to guide implementation
■■ Recommendations on specific tasks for the action group including reporting and advising progress, meeting and ensuring progression of the Plan
■■ Establish monitoring and review mechanisms and timeframes
■■ Completion of first draft plan for presentation to the Steering Group
■■ Mechanism for stakeholder feedback and comment on plan
Phase VI – Preparation of Final Tourism Opportunity Plan (Implementation) involved the following activities:
■■ Collection of feedback on draft plan
■■ Revision of plan based on feedback
■■ Completion of final TOP for presentation to the Steering Group
37 Appendix 2: Project steering Group
Name Organisation Position
Phil Henry Department of Employment, Economic Director – Central Queensland Development and Innovation
Rick Palmer Rockhampton Regional Development Acting Chief Executive Officer
Louis Fouche Rockhampton Regional Council Manager – Strategic Planning
Peter Brown Rubyvale Gem Gallery Owner CTDO
Grant Cassidy Cassidy Hospitality Group Owner CTDO Chairperson
John Beeson Department of Employment, Economic Principal Regional Development Officer Development and Innovation
Cale Dendle Gladstone Regional Council Director Commercial and Community Services
Dan Casey/Paul Shelton Department of Transport and Main Roads Manager (Network Planning & Performance)
Maxine Brushe Gladstone Area Promotion and Development Chair/Board Representative (Post September 2008)
Russell Schuler Gladstone Regional Council Director of Strategic Planning
Mark Bom Queensland Transport Manager Passenger Transport Operations
Andrew Reid Banana Shire Council Director of Environment and Community Services
Phil Brumley Central Highlands Regional Council Strategic Planning Manager
Graham Scott Graham Scott & Associates Director Keppel Bay Escapes Appendices Appendix 3: Reference Network
Name Organisation
Mark Mergard 1770 Environmental Tours
Neil Mergard 1770 Environmental Tours
Jeff Weekes Agnes Water Beach Club
Anna Jura Backpacking Queensland
Chris Teitzel Banana Shire Council
John B Hooper Banana Shire Council
Cr Maureen Clancy Banana Shire Council
Andrew Reid Banana Shire Council
Noel Landry Beef Australia
Ron and Jan Cassels Blackwater International Coal Centre
Adele Carwardine Buslink
Darryl Branthwaite Caltex Boyne River/Boyne Tannum Hook Up Publicity
Gary Rebgetz Campervan Motorhome Club of Australia
Arthur Hunt Capricorn Bicycle User Group
Ann Augusteyn Capricorn Caves
Amanda Jennings Capricorn Caves
Chantelle Fairweather Capricorn Tourism
38 Central Queensland Tourism Opportunity Plan 2009–2019 Name Organisation
Alan Chamberlain Capricorn Tourism
David Saunderson Capricorn Tourism
Damien Caling Carnarvon Gorge Tour Guide
Martin Barrett Carnarvon Wilderness Lodge
Kim Hill Carnarvon Wilderness Lodge
Grant Cassidy Cassidy Hospitality Group
Paul Nyholt CBRE Hotels
Robyn Edward Central Highlands Development Corporation
Gail Nixon Central Highlands Regional Council
David Brimblecombe Central Highlands Regional Council
Peter Maguire Central Highlands Regional Council
Bryan Ottone Central Highlands Regional Council
Phil Brumley Central Highlands Regional Council
Maureen Burns Central Highlands Tourism
Graham Dunlop Conics
Russell Dann Department of Mines and Energy
Phil Henry Department of Employment, Economic Development and Innovation
Prue Hinchcliffe Department of Employment, Economic Development and Innovation
Karen Grindley Department of Employment, Economic Development and Innovation
John Beeson Department of Employment, Economic Development and Innovation
Richard Wallace Discovery Blue Coachlines Appendices
Vicki Wilson Discovery Coast Tourism and Commerce
Cheryl Wickes Discovery Coast Tourism and Commerce
John Kelly Dockside Developments
Bob Pleash Ergon Energy
Sean Brown Gainsdale Jilrift Group
Glenn Churchill Gladstone Area Promotion and Development Ltd
Stephanie Fuller Gladstone Area Promotion and Development Ltd
Tess Johns Gladstone Area Promotion and Development Ltd
Kim Williams Gladstone Area Promotion and Development Ltd
Peter Collier Gladstone Area Water Board
Cr George Creed Gladstone Regional Council
Clyde Cameron Gladstone Regional Council
Cale Dendle Gladstone Regional Council
Doug Betts Gladstone Regional Council
Russell Schuler Gladstone Regional Council
Graham Miller Gladstone Regional Council
Allan Stonestreet Gladstone Operations
Ken Macpherson Government and Community Relations Specialists
Graham Scott Graham Scott and Associates
39 Name Organisation
Chris Dadson Great Barrier Reef International Resort
Rita Dadson Great Barrier Reef International Resort
Warwick Sheldon Great Barrier Reef Marine Park Authority
John Worley Greystone
Graham Scott Keppel Bay Escapes
Kylie Wilson Keppel Bay Marina
Richard Wilson Keppel Bay Marina
Gassan Latino Cafe, Agnes Water
Karen Wilson Little House of Gems
Kerrilyn Page Mount Morgan Promotion and Development
Bill Wilkinson Natural Resources and Water
Stacey Mazerit Palm Nursery
John Mazerit Palm Nursery
Pat Vine Pat’s Gem
Justin O’Conner QHA
John Atkinson Queensland Parks and Wildlife
Peter Moore Queensland Parks and Wildlife
Mark Bom Queensland Transport
Tim Griffin Queensland Transport
Chris Brooker QantasLink
Appendices Ian Mitchell RACQ
Grant Rewan Station
Judith Callanan Rockhampton Airport
David Blackwell Rockhampton Airport
Michael Walker Rockhampton Golf Club
Cr Brad Carter Rockhampton Regional Council
Alastair Dawson Rockhampton Regional Council
Tom Upton Rockhampton Regional Council
Cr Greg Belz Rockhampton Regional Council
Susan Smith Rockhampton Regional Council
Louis Fouche Rockhampton Regional Council
Gary kerr Rockhampton Regional Development
Rick Palmer Rockhampton Regional Development
Scott McCartney Rockhampton Tourist and Business Information
Andrea Sawmarsh Rubyvale 4 Square
Stan Miterios Rubyvale 4 Square
Neta Miterios Rubyvale 4 Square
Sue Mellors Rubyvale Caravan Park
Peter Brown Rubyvale Gem Gallery
Justin Boydell Capricorn Resort, Yeppoon
40 Central Queensland Tourism Opportunity Plan 2009–2019 Name Organisation
Ted Mitani Rydges Capricorn
David Osborne Rydges Gladstone
Veronica O’Dwyer Sandcastles
Kate Kick 1770 SeaQuest
Gary Kerr Strategic Regional Development Services
Chris Lavercombe Takarakka
Pam Lavercombe Takarakka
Cheryl Wickes The Coastal Rag
John Steinberger TMC Tours
Rae Domin TYTO Wetlands Centre
Robyn Rae Tourism Queensland
Kristy Taylor Tourism Queensland
Ngaire Merrifield Visitor Information Centre
Geoff Fearnside Wallaroo Station
Rowan Peart Wallaroo Station
Joost Heymeijer Wolgan Valley Resort and Spa Appendices
Yeppoon
41 Appendix 4: Catalyst Projects – Implementation Throughout Appendix 4, the key actions and potential stakeholders for the implementation of the catalyst projects are provided. Lead agencies for implementation will need to be determined as part of the implementation strategy. It is recognised that Tourism Queensland, the Department of Employment, Economic Development and Innovation and other State Government Agencies will take on a liaison role progressing many of these projects.
CATALYST PROJECTS
Potential Project Location Key Actions Stakeholders
Agnes Water/ Agnes Water/ ■■ Establishment of a working group to secure funding ■■ GRC
Seventeen Seventy Seventeen for a Tourism and Recreation Master Plan. ■■ State Government Tourism and Seventy ■■ Identify and review sites and precincts for inclusion in Agencies Recreation Master the new town plan. Plan ■■ Inclusion of tourism precincts and planning guidelines into the updated Gladstone Regional Plan.
Accessibility of Agnes Water/ Upgrading of the southern access road ■■ DERM
Agnes Water/ Seventeen ■■ Agreement by DERM and GRC to proceed with a ■■ GRC Seventeen Seventy Seventy feasibility study and cost benefit analysis. ■■ DTMR
■■ Appointment of a consultant to undertake the ■■ QT feasibility study and cost-benefit assessment.
Eurimbula Corridor
■■ Agreement by DERM and GRC to proceed with a feasibility study and cost benefit analysis.
■■ Appointment of a consultant to undertake the feasibility study and cost-benefit assessment.
Charter Air Access
■■ Conduct market testing of the interest in direct flights to Agnes Water/Seventeen Seventy.
Appendices ■■ Seek funding for a feasibility study subject to market testing.
Walking and bike paths
■■ Development of Tourism and Recreation Master Plan is recommended to progress these projects, which would include detailed costs of the walking and bike paths.
Backpacker Central ■■ Formation of a Backpacking Action Group in the ■■ RRC
Investments in Queensland Capricorn region. ■■ Backpacking Central ■■ Development of a backpacking action plan and Queensland Queensland investment prospectus for Yeppoon. ■■ Capricorn Tourism ■■ Assessment of potential accommodation developments in Kinka beach and Yeppoon.
Gladstone Gladstone ■■ Pre-feasibility and concept plan, funding secured ■■ GRC
Showcase Facility through State Government. ■■ GAPDL
■■ Identification of funding sources based on concept ■■ Representatives of plan. Gladstone ■■ Identify and secure suitable location, funding and Industries (e.g. proceed with development. NRG, BSL, QAL, etc)
GeoPark Tourism Rockhampton ■■ Development of concept plan for GeoPark. ■■ RRC
Attraction at ■■ Application for material change of use from Council. ■■ Capricorn Caves Capricorn Caves ■■ Proceed with development. ■■ Dig the Tropic PMC
42 Central Queensland Tourism Opportunity Plan 2009–2019 CATALYST PROJECTS
Potential Project Location Key Actions Stakeholders
Kroombit Tops Kroombit Tops ■■ Formation of Kroombit Tops working group through ■■ DERM/QPWS
Development National Park GAPDL. ■■ GAPDL
■■ Pre-feasibility of accommodation development leading ■■ Gladstone and to Concept Plan. Banana Councils
■■ Approval of land use by Council for accommodation ■■ Adjacent land development. owners ■■ Revision of Kroombit Tops Management Plan to include new camping facilities, upgraded signage and Beautiful Betsy access road.
■■ Cost benefit analysis of loop road into Kroombit Tops National Park .
Mount Morgan Mount Morgan ■■ Development of a Mount Morgan Mine – Rail Line ■■ RRC
Tourism Action Plan with detailed cost estimates for upgrading ■■ Mount Morgan Development of key sections of the line Promotion and ■■ Secure funding for extension of dinosaur footprints Development track way through DME. Group
■■ DME
■■ Norton Mining
Revitalising Great Great Keppel ■■ Subject to planning approval proceed with appropriate ■■ DEEDI
Keppel Island Island development on Great Keppel Island. ■■ DIP
■■ Ongoing maintenance of day-use facilities by Council. ■■ Tower Holdings Ltd
■■ RRC
Rockhampton and Rockhampton ■■ Formation of Rockhampton Region Transport Advisory ■■ QT Gladstone Public Gladstone Committee. ■■ GRC Transport Link ■■ Feasibility assessment of Gladstone-Rockhampton ■■ RRC
public transport services. Appendices ■■ Gladstone Region
Transport Advisory Committee
Rockhampton 4-5 Rockhampton ■■ Agreement from Council to establish a precinct based ■■ RRC
Star approach to investment attraction and if required ■■ Capricorn Tourism Accommodation alteration to the planning scheme.
■■ Development of an investment prospectus for accommodation development in Rockhampton CBD.
Rockhampton Rockhampton ■■ Following completion of Rockhampton Riverfront ■■ RRC
Riverfront Precinct Upgrade by RRC and DIP commence planning for ■■ DIP stage 2 upgrade through a concept plan
■■ Concept plan to identify extensions and additional facilities required to create a riverfront precinct with attractive walk ways, boardwalks, and community space.
Sapphire Central ■■ Formation of Sapphire Gemfields working group to ■■ CHRC
Gemfields Highlands progress site identification and pre-feasibility works. ■■ CHDC Interpretive Centre ■■ Development of Concept Plan and secure funding for ■■ State and Federal development of the centre. Government
43 CATALYST PROJECTS
Potential Project Location Key Actions Stakeholders
Sustainable Carnarvon ■■ Establishment of a Sandstone Country Tourism ■■ CHRC
Growth at Gorge working group to progress the initiatives below: ■■ DERM/QPWS Carnarvon Gorge Power supply ■■ Ergon ■■ ■■ Discussions with Ergon and State Government of State and Federal alternative energy supply options and development of Govt an Options Paper comparing the costs of various ■■ Business and options. community groups
■■ Agreement on preferred alternative and proceed with ■■ DTMR feasibility study and impact assessment.
Road access upgrade
■■ CHRC to identify key sections and estimated costs to upgrade to sealed road.
■■ Development of proposal for partnership funding between DTMR and CHRC to upgrade sections progressively over 10 years.
Charter Airstrip Upgrade
■■ Establishment of local working group to confirm the preferred location and scope works required to create a reliable airstrip.
■■ Market assessment of potential charter airlines interested in servicing Carnarvon Gorge.
■■ Concept Plan and Feasibility of upgrade including identification of funding sources.
Information Centre Upgrade
■■ Concept Plan developed and considered by DERM/ QPWS for funding. Appendices
Rockhampton Zoo Rockhampton ■■ Approval to proceed with outcomes of Concept Plan ■■ RRC
and Wetlands by RRC. ■■ Rockhampton Golf Research Centre ■■ Develop partnership with Wetlands Research Club
Foundation. ■■ Rockhampton Airport
■■ Wetlands Research Foundation
Yeppoon Yeppoon ■■ Finalise Concept Plan and community consultation. ■■ RRC
Beachfront ■■ Develop detailed Master Plan for the beachfront site ■■ Commercial Tourism Precinct and linkages to CBD and the accommodation operators in Ross precinct. Creek
44 Central Queensland Tourism Opportunity Plan 2009–2019 Appendix 5: Regional Priority Projects – Implementation The table below summarises the key actions and potential stakeholders for the implementation of the regional priority projects identified in the report. Lead agencies for implementation will need to be determined as part of the implementation strategy.
REGION-WIDE PRIORITY PROJECTS Potential Project Location Key Actions Stakeholders
Dig the Tropic – Regional ■■ Identify experience locations and develop an action ■■ Dig the Tropic Stage Two plan through the Dig the Tropic PMC and explore PMC
funding options. ■■ Regional Councils
■■ DERM/QPWS
Great Barrier Reef Regional ■■ Central Queensland RTOs to form a working party with ■■ GBRMPA
Access Strategy GBRMPA to develop strategy based on feasible new ■■ RTOs tour opportunities.
National Regional ■■ Central Queensland RTOs in partnership with TQ to ■■ TA
Landscape develop a submission to TA for recognition of ■■ Parks Australia Recognition Sandstone Country and the Southern Barrier Reef as ■■ RTOs National Landscapes. ■■ TQ
Regional Sport and Regional ■■ Councils to work collaboratively through a joint action ■■ Councils
Recreation plan to develop significant sports and recreation ■■ State Government facilities facilities to position the region for state and national competitions.
BANANA SHIRE PRIORITY PROJECTS
Potential Project Location Key Actions Stakeholders
Bush Camping Banana Shire ■■ Council to lead the development of the strategy. ■■ Banana Shire Opportunities Council Strategy Appendices
Interpretation of Banana Shire ■■ Establishment of a working group between Council ■■ Banana Shire the 150th Meridian and DTMR for agreement on the appropriate location Council
and interpretive marker. ■■ DTMR
Gorges Way Banana Shire ■■ Determine the ownership of the brand. Formation of a ■■ Banana Shire themed route Gorges Way Committee with representatives of DMR, Council
Council and tourism stakeholders to finalise the ■■ Local and preferred route and agree on development of a tourist Regional Tourism drive or itinerary based tourism product. Organisations
■■ DTMR
Isla Gorge Walking Isla Gorge ■■ Identification of priority walking tracks and inclusion in ■■ DERM/QPWS
Trails DERM/QPWS Management Plans and forward ■■ Banana Shire budgets. Council
Greycliffe Biloela ■■ Council to lead an information services review for the ■■ Banana Shire Homestead shire and agree with current operators on the best Council
location for a single VIC. ■■ Queensland Heritage Park
Accommodation Banana Shire ■■ Identification of various sites for future accommodation ■■ Banana Shire prospectus development and preparation of an investment Council
prospectus to encourage new development. ■■ Regional Tourism and Economic Development Organisations
45 CENTRAL HIGHLANDS PRIORITY PROJECTS
Potential Project Location Key Actions Stakeholders
Implementation of Central ■■ Formation of a Sandstone Country Working Group to ■■ DERM/QPWS
the Sandstone Highlands prioritise and guide the implementation of projects ■■ CHRC Country Plan through annual funding and grant funding programs. ■■ CHDC
■■ Tourism Organisations
Investment Central ■■ Following identification of priority development ■■ CHRC
Prospectus Highlands opportunities and locations development of a ■■ CHDC professional investment prospectus to attract investment in accommodation development and residential developing including a contribution to necessary head works (e.g. sewerage)
Blackdown Blackdown ■■ Building on the infrastructure currently established in ■■ DERM/QPWS
Tablelands Tablelands NP the Blackdown Tablelands NP, development of new ■■ CHRC Facilities walking tracks, interpretation and camping areas to ■■ CHDC Development meet increasing short-break recreation and tourism ■■ Tourism needs. Organisations
Fairbairn Dam Fairbairn Dam ■■ Feasibility Assessment and inclusion of opportunities ■■ CHRC
Recreational into an investment prospectus for development on ■■ CHDC Facilities on-water hire activities (e.g. boat hire), additional fish ■■ DERM/QPWS stocking, etc.
GLADSTONE REGION PRIORITY PROJECTS Potential Project Location Key Actions Stakeholders
Agnes Beach Agnes Water ■■ Identification of the preferred location for a boardwalk ■■ GRC
Boardwalk linking the surf club with Tom Jeffery Park along the ■■ DERM/QPWS dunes to reduce dune damage and create a safe link ■ Appendices ■ Tourism
for visitors and locals. Once a preferred location is Organisations established a staged approach including private and
public investment is recommended.
Boyne River Boyne / Tannum ■■ Identified in the Gladstone Port 50 Year Strategic Plan ■■ GRC
Marina the Marina and associated facilities require concept ■■ DERM/QPWS and master planning and are subject to approval and ■■ Gladstone Port significant dredging of the river. Authority
Lake Awoonga Lake Awoonga ■■ Site Assessment and review of the current ■■ Gladstone Area Fishing Lodge management plan for the Lake will be required to Water Board
develop upmarket fishing accommodation on the ■■ GRC Lake. Site identification needs to take into account the ■■ Tourism rise and fall of the water level. Organisations
Round Hill Lookout Gladstone ■■ Concept plan and cost assessment required by ■■ GRC redevelopment Council to proceed.
Public Transport Gladstone ■■ Research into the feasibility of a Gladstone to ■■ Gladstone Region Link Rockhampton return public transport service through Transport Advisory primary research. Committee
■■ Rockhampton Transport Advisory Committee
46 Central Queensland Tourism Opportunity Plan 2009–2019 ROCKHAMPTON REGION PRIORITY PROJECTS
Potential Project Location Key Actions Stakeholders
Rockhampton to Rockhampton ■■ As RRC has already purchased the rail line land, a ■■ RRC
Yeppoon Rail Trail Master Plan for the staged development of the trail is ■■ Bicycle Action needed. Following the development of the Master Plan Groups it is recommended the trail infrastructure be developed ■■ Tourism in stages. Organisations
Mount Morgan Mount Morgan ■■ The recommendations of the Tourism Plan need to be ■■ RRC
Tourism Plan costed in detail, additional actions included and yearly ■■ MMPAD Implementation action plans completed with input from Council and ■■ Capricorn Tourism and Community Capricorn Tourism.
Hub ■■ The Community Hub project requires Council support, a Concept Plan and funding.
Rockhampton Rockhampton ■■ Council has planned to move the current Art Gallery to ■■ RRC
Cultural Precinct the previous Council Chambers to create a new ■■ State Government cultural precinct. Support from the State and Federal Government will be required to complete the project.
Backpacker Regional ■■ Finding a new location and investor for a Backpacker ■■ RRC
Outback Stay Farmstay to replace Namoi Hills will require support ■■ Tourism from Council and an investment prospectus. Organisations
Rockhampton Rockhampton ■■ Identified in the Capricornia Integrated Transport Plan ■■ RRC
Transit Centre the development of a Transit centre will need to be ■■ Queensland staged and requires further planning and consultation. Transport
■■ State Government
Budget Camping Regional ■■ Identification of suitable locations for budget camping ■■ RRC
Review in consultation with the Caravan Parks and user ■■ DTMR groups as part of a strategy for self-contained ■■ Caravan Parks travellers for the region. Appendices
Biloela
47