JOTUN VALUES
LOYALTY
Reliable and trustworthy
Long term relationships between customers, Jotun and colleagues
Commitment to Jotun’s values, strategies, policies and decisions
CARE
Help and support others
Display trust and empathy
Appraise and judge fairly
Protect internal and external environment
2
OUR BUSINESS RESPECT
Values differences in people
Be honest and fair
Build diverse teams across culture and gender
Follow laws and regulations
Treat others the way they expect to be treated
BOLDNESS
Take initiatives to create the future
Initiate and nurture change
Communicate openly, honestly and with integrity
Be proactive
Address difficulties constructively CONTENTS
Jotun factory Opening Ceremony, The Philippines, November 6 2017. From left: Princess Märtha Louise of Norway, General Manager, Stamatis Solomakos, Chairman of the Board, Odd Gleditsch d.y., the Hon. Hermilando Mandanas, Governor of Batangas, Kristian Nedland, Charge d’affaires of the Norwegian Embassy and entertainer, Alexander Rybak.
INTRODUCTION … 02 ENVIRONMENTAL COMMITMENT … 52 At a glance … 02 GreenSteps forward … 54 Group key figures … 06 Ensuring environmental performance … 56 Investing in process improvements … 58 OUR BUSINESS … 08 Going green … 59 Jotun Group … 10 Management summary … 12 JOTUN AND SOCIETY … 60 Marine Coatings … 14 On hand to help … 62 Powder Coatings … 18 Sailing through time … 63 Protective Coatings … 22 Setting the right example … 64 Decorative Paints … 26 Playing our part … 66
CUSTOMERS AND INNOVATION … 30 FINANCIAL INFO … 68 The gold standard in steel production … 32 Chairman of the Board … 70 Connecting Jotun Multicolor … 34 Consolidated financial statements … 71 Sales accelerator … 36 Executive summary of the financial statement … 76
CORPORATE RESPONSIBILITY (CR) MM COMPANY OVERVIEW … 78 AND GOVERNANCE … 38 Organisation … 80 It’s all about attitude … 40
EMPLOYEES AND THE WORKPLACE … 42 Growth through sustainable workforce development … 44 Creating a culture of opportunity … 46 Changing for the better … 47 A culture of teamwork … 48 Raising the bar … 49 Safety always comes first … 50 Reducing risk, step by step … 51 AT A GLANCE FOUR SEGMENTS
25 % MARINE COATINGS 41 % DECORATIVE PAINTS BUSINESS SEGMENTS 24 % PROTECTIVE COATINGS 2 25+241041M 10 % POWDER COATINGS INTRODUCTION
DECORATIVE PAINTS
Jotun Decorative is a leading paint supplier to commercial buildings, public buildings and homes, serving both professionals and home owners, directly and through a substantial network of Jotun Multicolor centres. pipelines andgeneralindustries. furniture, buildingcomponents, industries relatedtoappliances, supplier tocompaniesactivein Jotun PowderCoatingsisaleading COATINGS POWDER hydrocarbon processing. to offshore, energy, infrastructureand companies activeinindustriesrelated Jotun’s protectivecoatingsaresoldto COATINGS PROTECTIVE yachts. solutions formegayachtsandleisure addition, Jotunsuppliescoating DryDock andSeaStockmarkets.In marine coatingstotheNewbuilding, Jotun isaworldleadingproviderof COATINGS MARINE
INTRODUCTION 3 REGIONAL HIGHLIGHTS
SCA SCANDINAVIA
• Jotun Scandinavia opens regional HQ at Vindal factory in Sandefjord • Jotun secures marine coatings contract for the world’s largest plug-in hybrid ferry built for Color Line at Ulstein Verft • Jotun Decorative Paints launches 10 products in Scandinavia, helping the region achieve rapid growth in the interior category • ISO frame agreements secured by Jotun in Norway with Kaefer and Energy Bilfinger. The 13-year agreements include NORSOK-approved maintenance systems • Jotun Powder Coatings achieves second consecutive year of double-digit growth in Sweden
1926 1142 2
4 INTRODUCTION
AM THE AMERICAS WE WEST EUROPE
• Jotun Brazil secures five aframax tankers at the • Jotun Powder Coatings secures two-year contract with E. Atlantico Sul shipyard in Recife Schneider Electric, a French-based company specialising • Together with steel fabricator Metasa, Jotun wins in energy management and equipment contract for Brazil’s largest PFP project • Jotun Greece wins exclusive SeaStock contract with the • Jotun USA delivered Jotachar JF 750 to Shell Angelicoussis Group, which controls 136 vessels Appomattox project and Jotachar 1709 to the • Jotun to supply NORSOK M 501 protective coatings ConocoPhillips Chemical Cedar Bayou petrochemical systems to Dolwin Gamma, an offshore converter plant in Texas station owned by the Dutch/German energy network • Jotun supplies protective coatings to Gestamp, a company, TenneT leading manufacturer of wind towers in Brazil • Jotun continues to deliver protective coatings to the • Jotun Brazil achieves strong growth in hydrocarbon Jaworzno coal-fired energy block project in Poland processing industry (HPI) concept through agreements • Jotun opens new R&D centre in Flixborough, UK to with Blaspint, RIP and Elfe, among others develop and test intumescent coatings 1974 243 2 1969 793 3 EECA MEIA • • • • • • • • • • Radio Tower iconic buildings:the365-metre highÇamlıcaTV& Jotun Turkey secures contractforoneofIstanbul’s most Diamond region: RevealLightMatt,DandPrimax Jotun launchesthree powdercoatingsproducts inthe 90 millionpassengersayear Airport, designedtohaveaworld-leadingcapacityof Jotun Turkey secures contractfortheIstanbulNew paint solutionforceilings first product: JotunFenomastic TAVAN, aspecialised Jotun’s regional laboratoryinIstanbul,Turkey produces Jotun’s factoryinRussiabeginscommercial production decorative products Wonderwall and RoyalVelvet Jotun achievesexcellentresults withpremium interior landmark, theDubaiFrame,inUAE Riyadh Metro inSaudiArabiaandthearchitectural Jotun selectedtoprovide powdercoatingstothe Kuwait University, DubaiArena, amongothers Jotun suppliescoatingstoDangoterefinery (Nigeria), Abu DhabiLouvre Museum Single Source Solutionconceptdelivered totheiconic region Jotun secures 26HPScontractsforkeyaccountsinthe 1962 1991 INDIA ANDAFRICA MIDDLE EAST, CENTRAL ASIA EAST EUROPEAND 2735 762 14 3 SEAP NEA • • • • • • • • • • development formarineandprotective coatings. Jotun CoatingsTaiwan continuedpositivesales Upper Hill“supercity”complexinChina Jotun powdercoatingsselectedfortheShenzhen Yangzijiang ShipbuildingHoldings(YZJ),amongothers COSCO KHIShipEngineeringCo.,Ltd.(NACKS)and Shanghai Waigaoqiao Shipbuilding(SWS),NanTong strengthens relationships withleadingyards, including Jotun Marinesecures newbuildingprojects and skyscraper thatwillbethethird highestintheworld located inKualaLumpurMalaysia,amixed-used Jotun PowderCoatingssecured theKL118project the Macau&ZhuhaiPassengerCustomsBuilding Jotun Chinadeliversprotective intumescentcoatingsto Singapore’s ChangiAirport,Terminal 4 Jotun completesdeliveryofprotective coatingsto audit Jotun Indonesiaawarded green certificateinHSEQ City for Landmark80,thetallestbuildinginHoChiMinh winscontractsasSingleSourceJotun Vietnam Supplier interior decorativerange,across theregion Successful launchofMajesticDesign,apremium Philippines andMalaysia)inoneweek Jotun celebratesopeningofthree factories(Myanmar, 1983 1968 NORTH EASTASIA NORTH AND PACIFIC SOUTH EASTASIA 1933 2181 12 4
INTRODUCTION 5 GROUP KEY FIGURES
The Jotun Group is a matrix organisation divided into seven regions responsible for the sale of Decorative Paints and Marine, Protective and Powder Coatings. The company has 40 production facilities in 24 countries, 64 companies in 45 countries and is represented in more than 100 countries around the world.
45 9 789 40 EMPLOYEES FACTORIES COUNTRIES
6
SALES EBITA
INTRODUCTION 21 000 2100
SALES AND EBITA DEVELOPMENT 18 000 1800 (NOK MILLION)
15 000 1500
12 000 1200
9 000 900
6 000 600
3 000 300
0 0 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2017 PROFITABILITY 100 percentinjointventures andassociated companies Number ofemployeesintheGroup, including Equity /assetsratio,in% Equity (includingnon-controlling interests) Investments inintangibleandfixedassets Total assets YEAR-END FINANCIALPOSITIONS Net cashflowfrom operatingactivities Profit before tax Operating profit Sales revenue outsideNorway, in% Operating revenue PROFIT/LOSS (NOK MILLION) A T Retur Operating r Operating pr Operating margin,in% A Operating pr Retur otal compr verage equity verage capitalemployed n onequity n oncapitalemployed,in% evenue ehensive incomefortheyear ofit ofit +amortisationofintangibleassets , in% 15.1 RETURN ONCAPITAL EMPLOYED x 100 x 100 x 100
% 2013
2017 2014 OPERATING MARGIN 15 708 16 401 8.3 9 789 8 254 1 097 1 236 1 354 52.5 967 88 15 158 15 785
%
1 133 9 819 8 035 2 027 1 594 1 763 2015 2016 20152014 53.0 88 15 187 16 282 9 842 7 932 1 500 1 918 2 064 52.2 922
88 2016 RETURN ONEQUITY 9.8 13 300 13 171 9 676 6 739 1 301 1 314 50.7 911 919
85 2017
% 10 799 12 034 8 991 5 515 1 191 1 258 2013 51.1 733 819 30 % 0 10 20 83 % %
INTRODUCTION 7 8 OUR BUSINESS OUR BUSINESS Management summary…12 Protective Coatings…22 Decorative Paints…26 Powder Coatings…18 Marine Coatings…14 Jotun Group…10
OUR BUSINESS 9 JOTUN GROUP
THE POWER OF DIVERSITY
Jotun believes in strength through diversity. By building an organisation rich in different nationalities, cultures, gender, products, segments and customers, the Group develops market understanding and competitive advantages that benefit all our global stakeholders.
Jotun employs individuals from more than 88 different Meeting the needs of so many different end users in different countries, encouraging an open and inclusive working culture markets requires more than expertise on the technical merits whereby everyone, regardless of gender, race or belief, is of different paints and coatings systems; Jotun personnel accepted and encouraged to fulfil their potential. This benefits must understand the specific needs of customers in different the business on a multitude of levels. It creates a positive industries. Also, some projects may involve stakeholders from workplace and builds market reputation, while giving Jotun a many different countries, requiring Jotun project teams to broad-based wealth of knowledge, understanding and ideas cooperate across borders and time zones to secure contracts. that help us cater to the complex demands of the dynamic And finally, even companies operating in the same industry global marketplace. Jotun will continue to invest in developing a may have different business objectives, there is no ‘one size fits talented and varied workforce, delivering a competitive edge for all’ solution. both the Group and its customers around the world. COMBINED STRENGTH INDIVIDUAL UNDERSTANDING Managing Jotun’s regional and segment diversity represents a 10 As a paints and coatings manufacturer active in four different genuine challenge, but also helps mitigate financial risk. For segments, Jotun’s customer base is remarkably diverse. On example, while low demand in Saudi Arabia impacted sales of any given day, Jotun employees interact with a broad range of Jotun Powder Coatings, the segment performed well in Sweden, end users, from shipowners to real estate developers, interior the Czech Republic, India, Vietnam, Turkey and Indonesia. designers to energy companies, appliance manufacturers to Likewise, weak demand for new ships and offshore installations
OUR BUSINESS steel fabricators, and many, many more. At the same time, slowed growth for Jotun marine and protective products. Jotun is active in more than 100 countries all over the world, However, strong growth in the Decorative Paints segment helped where the company works with customers representing the company achieve positive overall growth. By leveraging both different business cultures, ethnicities and religions. segment and regional diversity, Jotun can secure overall growth, even when some regions or segments underperform.
Jotun celebrates the opening of a new factory in Myanmar. From left, Thiha Aung Ding, May The Win, Odd Gleditsch d.y. Chairman of the Jotun’s Board of Directors, and General Manager, Jotun Myanmar, Vo Chi Linh. OUR BUSINESS 11 JOTUN GROUP
A DURABLE BUSINESS MODEL
A number of external factors impacted Jotun’s results in 2017, but overall sales volume increased, a clear sign the company remains on the right track.
In 2017, the rising cost of raw materials, including epoxies, In 2017, Jotun invested in new laboratories (in Turkey, the Czech titanium dioxide, copper and zinc, had a negative impact on Republic, and the UK), the ongoing construction of factories, profits. And because Jotun is active in more than 100 different and celebrated the completion of new factories in Malaysia, countries, the company is sensitive to currency effects and Myanmar, The Philippines and Russia. In Norway, construction changes in local economic conditions. For example, investment is underway for the company’s new head office and R&D activity in Saudi Arabia has declined, impacting Jotun’s growth centre. Jotun also continues to allocate resources towards IT in this important market. At the same time, weak demand tools and systems to modernise the company and to build the for the construction of new vessels and offshore installations competence of employees. has impacted Jotun’s sales of marine and protective coatings, notably in China and South Korea. STAY THE COURSE
While Jotun is working to improve profitability going forward, VOLUME GROWTH the company’s results in 2017 have not led to any significant Despite challenges, Jotun recorded overall positive sales volume changes to Group strategy. Jotun continues to identify and growth in 2017, with strong support from the Decorative invest in promising markets, new technologies, production Paints segment. For a company active in four segments in many capacity and employees. Jotun has faced many challenges in 12 countries, Jotun has both the ability to shift resources where its 90-year history, but by leveraging the company’s strengths they are needed and the flexibility to adjust to local market and taking a long-term perspective, Jotun is in a strong conditions without impacting other parts of the network. By position to continue the growth trend it has enjoyed for more narrowing the gap between growth in sales and manageable than a decade. costs, the company remains in a strong financial position to
OUR BUSINESS support its growth strategy.
FULL TIME EMPLOYEES PRODUCTION FACILITIES
SCA SCA
WE WE EECA EECA 2017 MEIA 2007 MEIA SEAP SEAP NEA AM NEA Corporate AM
0 500 1000 1500 2000 2500 3000 03691215 EECA MEIA Litres/kilos (1000tonnes) PRODUCTION VOLUME Executive Vice President/CFO,Morten Fon,President&CEOandGeirBøe,GroupExecutiveVice President–PerformanceCoatings. Jotun GroupManagement(fromleft):BårdK.Tonning, GroupExecutiveVice President–DecorativePaints,Vidar Nysæther, Group SEAP SCA NEA AM WE 05 0 100 150 200 250 300 350 EECA MEIA Sales inNOKbillion TOTAL SALES SEAP NEA SCA AM WE 0123456 7
OUR BUSINESS 13 MARINE COATINGS
POSITIONED FOR RECOVERY
Despite continued uncertainty in the newbuilding market, Jotun Marine Coatings is working according to strategy by maintaining a market leading position and growing the DryDock and SeaStock business.
Weak demand for ocean transportation, tonnage overcapacity has also gained ground in the Tank Coating concept and is and low freight rates continued to act as a drag on the preparing to launch a product with a cutting-edge technology shipbuilding industry in 2017, impacting Jotun’s Marine in 2018. Coatings segment. Profitability was also impacted by rising prices of raw materials. While a rise in newbuilding orders Consolidation in the shipping industry has created fewer, larger (mostly for containerships and bulk carriers) in China and players which seek long-term partnerships with suppliers. For South Korea in the second half of the year suggests a modest example, some customers prefer to outsource the management recovery, it will take some time for these vessels to be built. By of SeaStock to Jotun for a fixed fee. Product quality remains contrast, yard activity in Western Europe has picked up, thanks vital to Jotun’s offering, but the company recognises that to growing demand for cruise vessels, where over 90 vessels are owners are increasingly looking to suppliers for solutions to currently on order. Jotun has also secured a five-year contract improve their business. By leveraging digital tools, sensor with a leading cruise shipyard. technologies and data analytics, Jotun can quantify results, customise services and provide better decision support. SEIZING OPPORTUNITIES BUILDING LOYALTY Jotun has moved quickly to adjust to the new market reality 14 by focusing on the DryDock and SeaStock concepts. In 2017, Over the past five years, Jotun has taken significant steps the company recorded growth in the DryDock concept of 17 to adjust to challenging markets. While uncertainty in the per cent, driven in part by increased demand for Jotun Hull newbuilding market is likely to continue to impact sales in the Performance Solutions, a concept applied to over 160 vessels. short-term, the company has retained its leading market position In the SeaStock concept, Jotun continues to perform well with by responding to the evolving needs of owners for solutions-
OUR BUSINESS six per cent growth, despite increased pressure on prices. Jotun based services and improved environmental performance.
JOTUN MARINE COATINGS
5 % 6 % AM SCA SALES IN BILLION NOK
21 % 2017 WE 2016 SALES 2015 43 % PER REGION 7 % 2014 NEA EECA 6 % 2013 MEIA 12 % 01234567 6SEAP +217612435M OUR BUSINESS 15 16 OUR BUSINESS to maintaintheirvessels. yacht captainsandcrews informationonwhat,whenandhow “Jotun Care”, aconceptsupportedwithanappwhichprovides on thesuperyachtmaintenancemarket,companylaunched focus MegaFiller andImperialAntifoulingproduct ranges.With growth wasdrivenpartlybythegrowing successofJotun’s superyachts, achievinga33percentincrease involume.This In 2017,thecompanyprovided coatingsforover100 SPECIALISED MARKET: JOTUNYACHTING scheduled maintenancetorecommend thebestcoating specific trade,averagespeed,cargoandtimebetween Prior tothedrydocking,Jotuncollectsdataonvessel’s drydocking process. operational profile oftheirvessel, but alsobyoptimisingthe not onlybyrecommending thehull coatingsthatbestfitthe closely withownerstohelpthemmeettheirbusinessobjectives, owner. Thisprovides Jotunwiththeopportunitytoworkmore the coatingssupplier, decisionsaboutcoatingsare madebythe market. Unlikenewbuildings,where theshipyard oftenselects systems andenhancedservicestogrow itsshare inthedrydock Over thepastfiveyears,Jotunhasdevelopedanumberoftools, FOCUSING ONTHEOWNER leading torisingdemandforJotunpremium marinecoatings. corresponding emissionsare focusedonhullperformance, repair yards. Finally, ownersseekingtoreduce fuelcostsand and exhaustgascleaningsystems,resulting inmore activityat owners torefit vesselswithballastwatertreatment systems the sametime,increasingly strictregulations haveencouraged require periodicdrydockingsforscheduledmaintenance.At are about50000vesselsnowactiveintheworld fleetthat While weakdemandfornewshipconstructioncontinues,there based drydockingservices. As theindustrycontinuestocyclethroughchallengingmarkets, Jotunhasfoundsuccessofferingsolutions- OPTIMISING DRYDOCKINGS MARINE COATINGS contracts whentheindustry’s recovery gainsstrength. owners, Jotunwillbeinastronger position tocompetefornew the newbuildingmarket.Byforgingcloserrelationships with share inthedrydockingmarkethashelpedoffset lossesin new tonnage,thecompany’s efforts toexpanditsmarket Coatings segmenthavebeenimpactedbyweakdemandfor and executionservices.WhileJotun’s results intheMarine allowing thecompanytoprovide comprehensive planning has alsonegotiatedfleetwidecontractswithlargerowners, 160 vesselsaddedtoJotun’s portfolioin2017alone.Jotun Jotun haswonalmost700HPScontracts,includingmore than Performance Solutions(HPS)concept.Sinceitslaunchin2011, market islinkedtogrowing demand forJotun’s Hull Another keydrivertothecompany’s successinthedrydock SOLUTION DRIVENSUCCESS professionalise services,Jotuncanhelpowners avoiddowntime. schedule. Byusingdigitaltechnologiestobothcustomiseand rely onrepair yards andsupplierstocompletetheirworkon process. Becausevesselsindrydockare owners notearning, determines thebestserviceleveltooptimisedrydocking to choosethebestpre-treatment plan(spotorfullblast)and Once acoatingsolutionisselected,Jotunworkswiththeowner solution, includinghull,topsideandtankcoating,ifappropriate. along withcontinuoussuccessofNonStop Supreme antifouling. doubled duetooutstandingresults achievedbytheyachtpainters were stablein2017,salesofJotun’s Xtreme Glosstopcoat fibreglass hulls.Whileoverallsalesintheleisure yachtmarket a naturallyoccurringprocess thatcanimpacttheintegrityof local professionals ontheprevention andtreatment ofosmosis, network of75global“Osmosiscentres”, providing trainingto In theleisure yachtmarket,Jotunhasstrengthened itsEuropean
OUR BUSINESS 17 POWDER COATINGS
INNOVATION, SERVICE AND TEAMWORK
Jotun’s powder coatings business grew modestly in 2017 as the company strengthened its position in key markets.
In 2017, Jotun had slower growth than expected in the In 2017, the company developed new premium solutions to powder coatings business due to weakening demand for meet specific customer demand. Products included Ultra One, pipeline and rebar coating products, particularly in the an effective substitute to liquid technology that can be applied Middle East. Coatings for steel rebar were affected by lower on Medium Density Fibreboard (MDF); Primax Xtend, a zinc investment in projects in Saudi Arabia and Qatar. Three key free primer for cost effective steel corrosion protection for markets for Jotun’s powder coatings business were affected building components and general industrial applications; the in different ways in 2017, the economic downturn in Saudi Jotun Architectural Trends Collection, a selection of colours to Arabia, sharp devaluation of the Egyptian currency in late inspire architects for their most prestigious projects and Primax 2016, and supply chain disruption in Qatar from mid-2017. At Diamond, a specialised primer for diamond cut alloy wheels. the same time, two large scale pipeline projects in Turkey and The company also continues to work closely with global key Pakistan have been completed. Finally, a sharp rise in the costs account customers, such as Electrolux, Panasonic and IKEA, of key raw materials impacted profitability. and has developed closer links with companies like Mubea and Maxion, which manufacture automobile components. REGIONAL AND CONCEPT DIVERSITY ADJUSTING TO MARKET CHANGES Jotun’s regional and concept diversity helped the company 18 to offset volume declines in the pipeline and rebar coating Looking ahead, Jotun is implementing segment-wide price products with positive results in other concepts and markets. increases to compensate for increased raw material prices. The For example, Jotun performed well in the Furniture concept and company has also built client teams that include sales, technical General Industries concept, which includes electrical switchgear, service and laboratory personnel (the “Troika approach”) to shelving, interior lighting and automotive components. Sales help customers realise value by optimising their processes. While
OUR BUSINESS of products for the Appliances concept were flat. The company Jotun does not anticipate market conditions in the Middle East is encouraged by rapid development in China, India, Indonesia will fully recover next year, the company remains confident and Vietnam, and by satisfactory double-digit growth in Eastern that by tailoring solutions for individual customers, working Europe & Central Asia (led by Turkey). Jotun also performed more closely with global key account clients and continuing well in Western Europe (led by the Czech Republic) and in to develop innovative products, the company can accelerate Scandinavia (led by Sweden). growth in the years ahead.
JOTUN POWDER COATINGS
5 % 5 % NEA SCA 11 % SALES IN BILLION NOK WE 23 % 2017 SEAP 2016 SALES 16 % PER REGION EECA 2015 2014
2013 40 % 0123 5MEIA +111640235M OUR BUSINESS 19 20 OUR BUSINESS results basedontheproducts used. the applicationline,sothatcustomerscanachievebest provides know-howonoptimisingsystemsandcomponentsof when required, tomeetthoseneeds.Technical salessupport laboratory personnelare taskedwith product adaptations, are responsible forunderstandingthecustomer’s needs,while applicators tohelpthemachieveoptimalresults. Salespersonnel approach, theseteamsworkwithindustrialmanufacturers and sales supportandlaboratorypersonnel.KnownastheTroika In 2016,Jotuncreated clientteams thatincludesales,technical PREPARING THEORGANISATION competitors inallconcepts. with customers,italsohelpsJotundifferentiate itselffrom problem-solving approach notonlystrengthens relationships to deliversolutionsthataddvalueforthecustomer. This understanding ofspecificapplicationneedshelpsJotun Jotun’s offering, thecompanyhasrecognised thatenhanced While product qualityandinnovationremain acriticalpartof of surfacepreparation andapplicationtechnologiesused. become increasingly sophisticatedintermsoftherange Over thepastfiveyears,powdercoatingsindustryhas partner. insights leadingtotailoredsolutionshelpthecompanymigrate fromtheroleofsuppliertobusiness In 2017, JotunPowder Coatingslaunched the “Troika approach”, away togainimprovedcustomer FROM SUPPLIER TO PARTNER POWDER COATINGS win basisforhealthylong-termrelationships withkeycustomers. Jotun notonlydeliversaddedvalue,butalsoestablishesawin- partnering withcustomerstohelpthemimprove theirbusiness, centres, hashelpedJotunmovemuchclosertothecustomer. By The Troika approach, togetherwithsupportfrom RegionalR&D FROM SUPPLIERTOPARTNER and findtechnicalsolutionsfastermore efficiently. invested infiveRegionalR&Dcentres tosupportthe Troika teams solution bestfitstheneedsofapplicator. Jotunhasalso conditions, theygainabetterunderstandingofwhattechnical laboratory personneltogainfirst-handknowledgeofapplication key applicationandcuringparameters.Andbyencouraging technologies totrackandgathermore reliable datarelated to industry partnerstodevelopsuitablesensorandmeasurement efficiency. Technical salessupportteamsalsoworkwith on howtooptimiselinesspeedproduction andimprove energy costsrelated tocuring,whileothersmay seekadvice have different needs.Forexample,somemayfocusoncutting This process beginswithunderstandingthat different customers
OUR BUSINESS 21 PROTECTIVE COATINGS
MANAGING COMPLEXITY
Jotun’s protective coatings business recorded growth in sales volume, but challenging conditions in some industries and markets, combined with increased raw material costs, impacted profitability.
Jotun supplies protective coatings to companies active in a has launched a series of products in the Thermosafe range, broad range of industries, from offshore to infrastructure, enabling customers to operate at higher temperatures with hydrocarbon processing to energy. These industries are subject enhanced safety, efficiency and productivity. In the Infrastructure to different global and local economic forces and, like all concept, which includes residential buildings, stadiums and segments, profits are impacted by rising costs of raw materials. airports (among other projects) Jotun has found success with To manage these variables, Jotun has invested in product its range of thin film passive fire protection products (the innovations and sales force training to better meet the evolving Steelmaster range) and Green Building Solutions, a concept needs of different industry stakeholders. The company is also developed to support project owners seeking points toward expanding its dealer network to make products available to environmental certification (LEED, BREEAM, etc.). Jotun’s more customers. performance in the Energy concept, which includes wind farms and thermal and hydroelectric power, also experienced satisfactory growth in 2017. FOCUS ON MAINTENANCE
Jotun’s results in the Offshore concept, traditionally an area of THE ROAD TO IMPROVED PROFITABILITY strength for the company, were impacted in 2017 by continued weak demand for the construction of offshore units. To offset this While Jotun does not anticipate a full recovery in the offshore 22 expected market development, Jotun has launched new products industry for some time, the company remains confident that and solutions to capture more of the maintenance market. In through growth in other concepts it will be in a stronger 2017, Jotun introduced a new range of maintenance products position to build both sales volume and profitability in the years and solutions, consisting of Barrier Smart Pack, Jotamastic Smart ahead. Keys to improving profitability will be new innovations Pack HB and Hardtop One, which represents the world’s first and managing the rising cost of raw materials that has occurred
OUR BUSINESS NORSOK-approved solution for brush and roller application. over the past 18 months.
With the current weak demand in offshore new construction, Jotun has developed the sales focus further in the other concepts. In the Hydrocarbon Processing Industry concept, Jotun
JOTUN PROTECTIVE COATINGS
4 % 3 % AM SCA 7 % SALES IN BILLION NOK WE 10 % 2017 33 % EECA 2016 NEA SALES PER REGION 2015 26 % 2014 MEIA 2013 17 % 0123456 3SEAP +7102617334M OUR BUSINESS 23 24 OUR BUSINESS Jotun-concertina-fold-Thermosafe-leaflet-V03-July-1317-aw.indd 1 jotun.com Tel:+47 33457000 N-3202 Sandefjord, Norway P.O. Box2021, Jotun A/S areas, regardlessofthetemperature. protection onbothinsulatedanduninsulated loss oflife.Ourcoatingsoffer corrosion under insulationcanleadtoexplosionsand massive. Intheworstcase,hiddencorrosion the consequencesofcorrosioncanbe From bothaneconomicandHSEperspective Corrosion temperature needs. than 1000ºC.Ourproductscancoverallyour temperature range,fromcryogenictomore chemical plantsoperateoverawide productivity andyield,refineries In ordertoensurethehighestlevelof Thermal exposure EXTREME. TO THE THERMOSAFE YOUR ASSETS degree of protective insulation. degree ofprotectiveinsulation. nearby flarestacksrequiresaneffective The effects ofradiatedheatfrom Flare radiation temperature brittlefracturing. structures maybesubjecttolow accidentally released,criticalsteel Where cryogenicliquidsare Cryogenic spill
fire scenariosisacriticalHSErequirement. Effective protectionagainst hydrocarbon Fire repair meshcontainingPFPproducts. free, itisexceptionallywellsuitedto operations. SinceourepoxyPFPismesh shut-downs duringmaintenance minimizes theneedforcostlyfacility on hotsubstrates,upto150ºC.This Our productsaredesignedtobeapplied Shut-downs PROTECTIVE COATINGS faced bycontractorsandproject owners. Bydemonstrating more informalwebcastaddressing specificissuesandchallenges contractors. Thecompanyalsooffers “Teach MeTuesdays”, a they understandwhatismostimportanttoproject ownersand is designedtobuildHPIcompetenceamongJotunpersonnelso Rather thanfocusexclusivelyonJotunproducts, theprogramme web-based concept-specificsalesforce trainingprogramme. initiative,alive, In 2017,Jotunlaunchedadistancelearning SOLUTIONS PROVIDER deliver theproducts andsolutionsthat bestfittheirneeds. and contractorstounderstandtheirbusinessdevelop company hasfocusedonworkingmore closelywithowners growth opportunityforJotun.To reach thesecustomers,the due forscheduledmaintenance,representing asignificant (notably intheUS),manyfacilitiesconstructedpastare stakeholderstotenderfornewconstruction international a localfocus.WhileJotuncontinuestointeractwithmultiple farms andotherspecialisedfacilities,requires bothaglobaland refineries, gasprocessing facilities,petrochemical plants,tank The hydrocarbon processing industry(HPI),whichincludes number ofinitiativestoalignitsbusinessmeettheevolvingneedscustomers. To gainmarket shareinthecomplexand dynamichydrocarbonprocessingindustry, Jotunhaslauncheda CUSTOMERCLOSER TO THE Applied Performance 13/07/2017 16:43 solutions. new way, Jotunismore directly showingthevalue ofquality reduced maintenancecosts.Bylookingatthemarketinthis spills, enablingbettercorrosion protection, improved safetyand thermal exposure tocorrosion underinsulation,fire tocryogenic in theThermosaferangeprovide protection foreverythingfrom environments withinatemperature range–196 in theThermosafehavebeenengineered forextreme found inoffshore oilandgasfacilities.Theproducts enhance overalloperationalefficiencyandon-sitesafety Launched in2017,theThermosaferangeisproven to THERMOSAFE growth intheHPIconceptyearsahead. Jotun isinastrong positiontoachieve significantvolume maintenance products availablewhere theyare neededmost, offering completeproduct solutionsandmakingJotun Jotun isexpandingitsdealernetwork.Bybuildingcompetence, Dealer networkshelpcustomerssource Jotunproducts and WORKING WITHDEALERS temperature rangefrom –196 products created tosuitspecificextreme environments, witha Jotun alsolaunchedThermosafe,acomprehensive suiteof reputation asasolutionsprovider. even duringperiodsoflowactivity, Jotuncanstrengthen its Jotun’s expertiseinHPIandinteractingwithcustomers spills, thermalexposure tocorrosion underinsulation. 1000 o C, providing protection from fire tocryogenic o C to1000 o C. Thefiveproducts o C to
OUR BUSINESS 25 DECORATIVE PAINTS
BUILDING ON OUR STRENGTHS
Jotun continued to deliver good results in the Decorative Paints segment by remaining true to the company’s proven, long-term strategy.
Jotun sells decorative paints in about 37 different countries, all Jotun distributes and sells decorative paints through about over the world. To serve these diverse markets, Jotun develops 8 000 dealer shops, all over the world. While the company user-focused products and works to build strong long-term continues to expand its dealer network, Jotun has focused relationships with dealers and project stakeholders, including on improving the shopping experience for consumers and contractors, architects, interior designers and real estate supporting dealers through a systematic approach to marketing. developers. In 2017, Jotun achieved positive growth in all This work includes providing dealers with tools to upgrade markets. shops, training programmes for shop sales staff, and investing in global television commercials and targeted social media campaigns. Jotun is also working more closely with architects, MARKET LEADER interior designers and developers to raise awareness for the Jotun is a recognised leader in the premium segment in many Jotun brand. In 2017, Jotun launched its fifth annual Global countries, building on the success of established brands and Colour Trends at events in more than 30 different countries the development of innovative products. For example, in South worldwide. East Asia, where the company saw double-digit growth in 2017, Jotun continues to find success with the premium interior range, A HISTORY OF SUCCESS Majestic, recording excellent growth with Majestic True Beauty 26 Sheen and Majestic Perfect Beauty and Care. In the Middle East, While Jotun will continue to focus on the development of its India and Africa, Jotun saw strong growth in sales of interior premium products, these efforts also support growth for the products, such as Fenomastic Wonderwall, and specialised company’s medium range paints, which represent significant exterior products, such as Jotashield Décor, Jotashield Textures volume sales. Looking ahead, Jotun will continue to pursue its and Jotashield Colour Xtreme. Despite challenging markets, long-term strategy to remain a market leader in the premium
OUR BUSINESS Jotun outperformed its competition in Turkey. In Scandinavia, segment, a strategy that has proven successful for many years. the company saw double-digit growth in the interior segments, supported by the successful 2017 relaunch of Lady Pure Color.
JOTUN DECORATIVE PAINTS
2 % NEA 22 % SALES IN BILLION NOK 22 % SCA SEAP 2017 2 % 201 SALES WE 2015 PER REGION 3 % EECA 2014 2013 49 % 03 22MEIA +234922M Jotun worksclosely withinteriordesigners,architects anddeveloperstosharefreshideas andenvironmentalsolutions.
OUR BUSINESS 27 28 OUR BUSINESS the schemethatbestfitstheirvision. schemes, makingiteasierforconsumersanddesignerstoselect that helpstaketheguessworkoutofchoosingdifferent colour In addition,JotunGlobalColourTrends ispresented inaway moods andemotionstoappealdifferent targetaudiences. are organisedintothree different schemesthatevokedifferent Trends ismadeupofaseriescomplimentarycolours.These who present a“ColouroftheYear”, JotunGlobalColour trends incolour. Unlikesomecompetingpaintmanufacturers Global ColourTrends isJotun’s annual presentation ofthelatest SETTING THETREND of JotunGlobalColourTrends. these efforts are supportedby, andbuildon,theannuallaunch has establishedastrong socialmediapresence inmostmarkets, the companydoesinvestintelevisionandprintadvertising coordinated local,regional andglobalmarketingstrategy. While on qualityproducts, closerelationships withdealersanda Jotun’s successintheDecorativePaintssegmentisbuilt the consumerthroughaninnovative, globalapproachtomarketing. Marketing decorative paintsreliesasmuchonqualityitdoesmakinganemotionalconnectionwith THE EMOTION OFCOLOUR DECORATIVE PAINTS interior design. strengthen Jotun’s brandasanimportantvoiceintheworldof by eventsinmore than30countries worldwide,helpingto (“Rhythm ofLife”),launchedin2017,hasbeensupported designers andfashioninfluencers.The2018collection gaining recognition from someoftheworld’s toparchitects, colourtrendsetter,Jotun hasemergedasaleadinginternational Since thefirstlaunchofJotunGlobalColour Trends in2013, BUILDING THEBRAND with sandybrowns. and SilentSerenity, whichcontrastscreamy, terracottapinks the blue-greens ofwaterwiththereddish-browns oftree bark; with warmerbrowns andbeiges;LushGarden, whichmatches schemes: CityMotions,whichpairs industrialbluesandgreys The RhythmofLifecollectionisdivided intothree primarycolour RHYTHM OFLIFE Jotun GlobalColourTrends are presented allovertheworld. and languageversions.Andtogeneratemaximumpublicity, leading photographersandtranslatedinto15different brand assembled inanattractivebrochure, featuringinteriorsshotby Jotun’s in-houseColourantTechnology laboratory, samplesare Jotun’s network.Onceeachcolourisspecificallyformulatedby involving Jotuncolourspecialistsrepresenting eachregion in Colour schemesare selectedafteranexhaustiveprocess
OUR BUSINESS 29 30 CUSTOMERS AND INNOVATION CUSTOMERS AND The goldstandardof steelprotection…32 INNOVATION Connecting JotunMulticolor …34 Sales accelerator …36
CUSTOMERS AND INNOVATION 31 32 CUSTOMERS AND INNOVATION Jotun intumescentPassiveFireProtection testfurnace,DubaiU.A.E. Jotun offers Steelmaster1200WF, intumescent awaterborne towards “green certification”(e.g.LEED,BREEAM,etc.), For example,forproject points ownersseeking toearn project owners. they havealsobeenengineered to meet thediverseneedsof standardscompliance withlocalandinternational forfire safety, solution. Whiletheseproducts have beentestedtoensure Steelmaster rangeandJotachar, ameshfree, epoxyPFP (PFP) products, includingthethin-filmcellulosicfire protection Jotun produces abroad assortmentofPassiveFire Protection MEETING CUSTOMERNEEDS 400 will starttoloseitsstructuralintegrityattemperatures reaching Steel, theworld’s mostcommonlyusedconstructionmaterial, both meetfiresafetyrequirementsandtheneedsofcustomers. In 2017, Jotunenjoyedremarkablesuccessinthesaleofintumescentpassivefireprotectionproductsthat IN STEELPROTECTION THE GOLDSTANDARD underneath fromtemperatureunderneath external increases. when exposedtoheatthusinsulatingthesteelsubstrate intumescent paints.Theseare specialisedcoatingsthatexpand constructions are treated withpassivefire protection suchas to safelyevacuateincaseoffire, regulations require thatsteel o C. To provide occupantsofbuildingsorworksitestime Dubai, UAE. centre willcomplementthecompany’s existingR&Dfacilityin laboratories, millrooms, officesand plantspace.The research (todeveloptheintumescentproducts),featuring twofurnaces is housedina1600square-metre, two-storey complex opened anewresearch centre inFlixborough, UK.Thefacility regulations andsatisfycustomerdemand.In2017,thecompany Jotun willcontinuetodevelopsolutionsthatmeetorexceed INVESTING INTHEFUTURE maintenance costsandreduced structuralweight. fires, provides project ownerswitheasyapplication,lower hydrocarbon industry, whichrequires protection againstpool demands jetfire protection) andanotherfortheonshore made upoftwosolutions,onefortheoffshore segment(which the architectural designofthesteelwork.The Jotacharrange, appreciate thatthisthin-filmcoatingssystem canenhance coating offering 120minutesoffire protection. Architects also
CUSTOMERS AND INNOVATION 33 34 CUSTOMERS AND INNOVATION via Internetandsome havebeenequippedwithtouch screentechnology. By theendof2017, morethan6000JotunMulticolor machineshavebeenconnected consumers tobeautifytheirhomes. provides supporttodealersupgradetheirshopsinspire 8 000Multicolormachinesinoperationworldwide.Jotunalso tint paints,andtechnicianstoupgradeservicemore than that don’t fade,engineerstodevelophardware andsoftware to make colourselectioneasier, chemiststoformulatenewcolours Multicolor teamresponsible forthe identificationoftrends to the consumer. Inpursuitofthisgoal,Jotunhasadedicated of Jotun’s efforts tocreate thebestshoppingexperiencefor equipment, itisperhapsbetterunderstoodasthecentrepiece While theJotunMulticolormachineisitselfapieceof A UNIQUECONCEPT friendliness, reliability andcolouraccuracy. and mostreliable in-shoptintingsystems,recognised foruser growth. Today, JotunMulticolorisoneoftheindustry’s best Jotun, thedealerandconsumer, helpingtodriverapid time, JotunMulticolorbecameacriticalinterfacebetween an almostinfinitearrayofcoloursfrom theirlocalshop.Over in-shop tintingsystemofitskind,allowingconsumerstoselect Launched in1976,JotunMulticolorwasthefirstmass-produced decorative paintsbusinessformorethanfortyyears. By continuingtoinvestinnewtechnologies, JotunMulticolorhasservedasthebackboneofcompany’s CONNECTING JOTUN MULTICOLOR Jotun experience forconsumersandprofessionals alike. by web-basedservices,Jotundeliversatrulyuniqueshopping to providing dealerswithuserfriendlyequipmentsupported process, from makingcolourselectioneasierforconsumers screen solutioninScandinavia.Byoptimisingeverystepofthe data. Forexample,thecompanyhasrecently launchedatouch strengthen theconcept,supportedbyinputfrom usersurvey Looking ahead,Jotunwillcontinuetoaddfeatures to CONTINUOUS DEVELOPMENT connected via Internet. connected viaInternet. end of2017,more than6000Multicolor machineshavebeen Jotun canmore effectively trackglobalcolourtrends. Bythe collecting statisticsviaweb-connectedMulticolormachines, such asautomatedbackupofcustomiseddata.Andby and colours,onlinetechnicalsupportJotunwebsolutions, Network allowsdealerstogetinstantaccessnewproducts Multicolor machinestoaglobalnetwork.TheJotunGlobal project toleverageweb-basedservicesconnect all Over thepastfiveyears,Jotunhasembarkedonanambitious ot
CUSTOMERS AND INNOVATION 35 SALES ACCELERATOR
Jotun achieved significant growth in the decorative paints retail market in the Middle East, India and Africa by focusing on shop sales staff.
Jotun distributes paints to about 2 000 shops in the Middle The two-day training course has four components: Train, East, India and Africa. To generate sales, the company relies on Engage, Motivate and Reward. Shop sales personnel were dealers, or shop owners, and their staff to recommend Jotun trained to “Start every day the Jotun Way” (Mind, Body, Store) products. This business model has helped the company achieve and learned sales methodology. At the end of the course, remarkable success; the retail sale of decorative paints represents shop sales staff received a Jotun Sales Specialist diploma, a about 80 per cent of Jotun’s business in the region. Over the Jotun name badge, a carry bag containing training manuals past five years, Jotun has worked closely with dealers to improve (translated into eight different languages), a Jotun branded the condition of their shops to attract more business. At the end polo shirt and hygiene products. To keep Jotun Sales Specialist of 2016, the company identified an opportunity to accelerate graduates engaged, Jotun organises various activities to ensure growth, particularly for premium products, by focusing on shop they remain motivated. sales staff. PROVEN SUCCESS LISTEN, LEARN AND MOTIVATE Since its launch, more than 1 700 shop sales people working While shop owners remain critical partners for Jotun, it is the in about 900 shops across 15 markets in the Middle East, India shop sales staff, often minimum wage workers, who deal and Africa have graduated from the programme. To date, 36 directly with consumers. In 2017, the company launched a around 300 sales specialists have been rewarded for their change programme known as the ‘Jotun Way’ to train and achievements at work. Dealers with shop sales people who have motivate shop sales staff. The project was divided into three graduated from the course have achieved significant growth, phases: compared to shops that haven’t yet participated, making the • Phase one of the project was to bring shop sales staff ‘Jotun Way’ programme one of the most successful change together for workshops, where Jotun personnel could learn initiatives for the region. more about their goals and ambitions • Phase two was to develop a training programme and motivational tools to engage them • Phase three was implementation, a roll out of the training
CUSTOMERS AND INNOVATION programme to every Jotun branded shop in the region CUSTOMERS AND INNOVATION 37 38 CORPORATE RESPONSIBILITY AND GOVERNANCE RESPONSIBILITY AND GOVERNANCE CORPORATE RESPONSIBILITY GOVERNANCE CORPORATE It’s allabout attitude…40 AND
CORPORATE RESPONSIBILITY AND GOVERNANCE 39 40
“Jotun is defined by its approach to corporate responsibility and governance. We are committed to investing in the development and implementation of long-term programmes that deliver the very highest standards, while building our global reputation, business results and trusted stakeholder relationships.
CORPORATE RESPONSIBILITY AND GOVERNANCE RESPONSIBILITY AND GOVERNANCE CORPORATE Jotun’s Board fully supports our CR activities, which are defined by our values and clearly aligned with the 10 United Nations Global Compact principles.”
Morten Fon, President and CEO Loyalty Care Respect Boldness into ourbusinessprocesses. building onoursuccessfulapproach andembeddingitfurther Every yearwetakestepstorefine andimprove ourprogrammes, steer soundjudgment. organisation tohelpdecisionmaking,supportstrategyand throughout everyoperationalelementoftheglobal CR isnotastandaloneelementwithinJotun.Itintegrated INTEGRATED APPROACH Global Compactprinciples. (OECD) guidelinesformultinationalcompanies,andtheUN’s Organisation forEconomicCo-operationandDevelopment Labour Organization(ILO)convention, (UN), theInternational based upontheHumanRightsconventionofUnitedNations All ofourCorporateResponsibilitypoliciesandstandards are always betrustedtoupholdhighstandards. Jotun, intermsofbothitsproducts anditsbehaviour, can operate in. a brandthatcommunicatesstrong values ineveryarea we in general.Itbuildsanorganisationwecanbeproud ofand key businessstakeholdersandfortheenvironment andsociety the ‘right’choices;foroneanother, foroursuppliers,customers, It’s thisattitudethatdictatesourbehaviourandhelpsusmake BUILDING TRUST attitude throughout everyregion, segment,companyandteam. while ourpracticesmouldwhoweare, buildingaresponsible Ourpoliciesadhere standards,and Governance. tointernational and carefully tailored approach toCorporateResponsibility(CR) anchored inourvaluesandmaintainedbyastructured, clear Jotun workshard tobuildaninclusive andrespectful culture, conducting business. not recognise. However, weallshare thesameapproach to advantage ofinsightsandopportunitiesthatotherssimplymay differences helpusgainavarietyofperspectives,taking employees sellingproducts inover100countries,ourindividual Jotun isdiverse,butunified.Asacompanyofalmost10000 reputation asaresponsiblecorporate citizen. culture. Onewhereourvalues ofLoyalty, Care, RespectandBoldnessdictateourbehaviourcement Jotun pridesitselfnotonlyonproducinghighqualityproducts, butalsoonbuildingauniquecorporate IT’S ALLABOUTATTITUDE but alsothesamehighstandards. ensuring thatallcompaniesnotonlyshare thesameattitudes, The policiesare developedcentrallyandimplementedlocally, • • • • • using amulti-facetedapproach thatincludes: standardsCorporate Governance are evaluatedandsupported activities. comprehensive andexternal rangeofinternal guidelines, reviews, audits,supplier audits,CRreporting anda implemented throughout theglobal organisationviapolicies, to thepromotion andsupportoftheCRstrategy, whichis Jotun’s Board ofDirectors andGroup Managementare integral strong ethicalfocus. pursue ourstrategicgoalswithtransparency, integrityanda effective policies,auditsandreviews, corporategovernance we business. Bymaintainingandcontinuallyimproving clearand ofsuccessful isacornerstone Jotun believesgoodgovernance GOOD GOVERNANCE • • • In 2017Jotun: Supplier audits HR reviews Financial audits Business reviews HSEQ audits protection human rights,tradingstandards, and environmental requirements, investinginareas includingdataprotection, Renewed efforts tomeetlegal,corporateandethical stance decision making,andenforce Jotun’s stringentanti-corruption helping delegatesretain knowledge,embedtoolsforcorrect Launched anewportfolioofanti-corruptionnano-learnings, new team,focusingonkeynon-financialcomplianceareas Strengthened itscompliancefunctionwiththe creation ofa
CORPORATE RESPONSIBILITY AND GOVERNANCE 41 42 EMPLOYEES AND THE WORKPLACE Growth throughsustainableworkforcedevelopment …44 THE WORKPLACE EMPLOYEES AND Creating acultureofopportunity…46 Reducing risk, stepby…51 Safety alwayscomes first …50 Changing forthebetter…47 A cultureofteamwork …48 Raising thebar…49
EMPLOYEES AND THE WORKPLACE 43 GROWTH THROUGH SUSTAINABLE WORKFORCE DEVELOPMENT
Jotun is focused on driving growth through a sustainable, organic and strategic development of its global workforce. This provides opportunities for our employees, while delivering lasting value for our business stakeholders.
Jotun’s continued success depends on its ability to recruit, CONCEPTS THAT WORK develop and retain qualified personnel. The Group tailors its HR activity to provide a dynamic and attractive work place, HR responds to Jotun’s business strategy by developing, one where individuals thrive and successful teams are created, advocating and implementing six interlinked concepts: helping Jotun fulfil its strategic ambitions. Recruitment, Leadership, Competence Development, Reward, Organisational Design, and Global Mobility. Each one feeds As a Group, we are guided by our values, but defined by our into the other to create a ‘wheel’ of sustainable development, people. It is imperative that we recognise, nurture enabling Jotun to meet its employees’, shareholders’ and develop their abilities, allowing them to and customers’ needs and expectations. build their individual careers while we build strong market position. Our concepts, policies and standards are devised centrally, Organisational but implemented locally, A PATHWAY FOR Design empowering our regional 44 POTENTIAL and local HR professionals Every new Jotun and local management Global Leadership employee starts a Mobility to make decisions that journey. Their present support overall Group role is not the Global HR strategy. destination, but a platform for further Concepts Organisational surveys, development. By conducted every two creating a dynamic years, reveal a high level work environment, the Competence of employee engagement Recruitment Group encourages them Development and commitment to Jotun,
EMPLOYEES AND THE WORKPLACE to gain experience across while also delivering valuable functions, departments, feedback on priority areas for
regions and segment borders, Reward improvement. This kind of insight motivating them to maximise their helps us continually refine the HR career potential and deliver optimal function and activities to ensure on- value to the business. going added value.
This is of particular value to so-called ‘millennials’, who 2017 HIGHLIGHTS join Jotun early in their careers seeking quick personal and professional progression, and form the next generation of The Group’s growth is steady and prudent, with employee leaders. It is essential Jotun understands and responds to their numbers increasing slightly in 2017, despite challenging market desires, allowing us to retain talented young people and build conditions for numerous business segments. on-going competitive advantage. The past year has also seen: Jotun invests heavily in creating a structure where leaders are • The continued roll-out of Jotun’s revamped Leadership nurtured and opportunities delivered (see page 46) while all Expectations programme employees enjoy tailored initiatives to build individual and • The initiation of a survey looking into the success and collective competence (see page 47). sustainability of Jotun’s Mobility programme Americas Middle East,IndiaandAfrica South EastAsiaandPacific North EastAsia East Europe andCentralAsia West Scandinavia Jotun total Europe Number ofemployees 2 735 2 181 1 933 1 9 789 243 46 762 793 190603 142 350792 Female 1 806 175 540 341 164 2 560 1 641 1 592 7 983 Male 197 16 598 Nationalities 51 23 12 33 36 88 8
EMPLOYEES AND THE WORKPLACE 45 CREATING A CULTURE OF OPPORTUNITY
Jotun’s most important asset is its people. To retain talented team members, and ensure they fulfil their potential while supporting the Group’s strategic business goals, Jotun invests in creating a dynamic internal labour market, rich in opportunities.
Jotun is committed to a culture of organic growth. The Group directly benefiting operations and individuals, while appealing to aims to fill key positions internally, wherever possible, while a new generation of employees who appreciate such a flexible ensuring that existing and prospective employees see Jotun as and progressive work environment. a desirable workplace, one where career advancement isn’t just possible, it is encouraged. LEADING THE WAY
We want employees that expect and target personal and Jotun recognises that effective leadership is essential in professional development, growing in engagement and achieving the Group’s global business objectives. In an commitment to Jotun as we deliver opportunities that help international organisation with over 1 700 managers, it them, and the Group, prosper in the global marketplace. is critical that we create the structure, programmes and Jotun’s focus on Mobility and Leadership are cornerstones of processes to support a leadership pipeline that develops our efforts. people and drives sustainable success.
In 2017 Jotun worked to ensure that its newly revamped 46 DYNAMIC DEVELOPMENT Leadership Expectations initiative was rolled out effectively Global Mobility is key to sharing expertise, developing new across the organisation, communicating not just what we perspectives and building a stronger, healthier and increasingly expect from our leaders, but how they can achieve it. Local HR competitive international enterprise. managers were tasked with ensuring leadership is now firmly on the agenda at management meetings, creating a regular forum In 2017 Jotun has continued to strengthen its programme, for discussion and development, while a tailor-made leadership boosting the number of employees on short-term assignments, assessment tool has been launched to select management mobile workforce placements and international assignments. candidates and further develop skills. The Group’s processes have been standardised to enhance efficiency, while increased diversity has been encouraged. Leadership is a priority for managers, with dedicated workshops, Academy initiatives, Leadership development reports and
EMPLOYEES AND THE WORKPLACE Job mobility has also been in focus, with regional mobility organisational surveys ensuring concept integration throughout resources introduced in each region to ensure local managers Jotun. In addition, the Group has worked to encourage broader can offer employees opportunities across new roles, companies diversity with the leadership pipeline, with greater gender, and functions. This facilitates and supports greater movement, nationality and cross-functional representation.
GLOBAL MOBILITY CONTRACTS Number of employees 2011–2017