Midlands Aerospace Alliance
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MIDLANDS AEROSPACEISSUE 39. AUTUMN 2015 MAGAZINE FOCUS ON INNOVATION HOT METAL IN THE MIDLANDS OUR MANUFACTURING KNOW-HOW APPLIED TO LIGHTWEIGHT MAGNESIUM – PAGE 10 Photo courtesty Mettis Aerospace courtesty Photo NEW MINISTER ON TRADE SHOWS APPRENTICES: IS FACT-FINDING TOUR IN SPOTLIGHT 3 MILLION ENOUGH? Aerospace industry opens MAA members share Is the target high enough for doors to Anna Soubry – p2 exhibition strategies – p4 aerospace’s needs? – p8 Update ONLINE: WWW.MIDLANDSAEROSPACE.ORG.UK/NEWS MINISTER ON FACT- FINDING TOUR Business minister Anna Soubry visited helped Winbro win new contracts, Leicestershire to see how government maintain 170 jobs and create a investment is helping a high-tech dozen more. manufacturer win multi-million pound The minister said: “Our contracts and expand its UK operations. long-term economic plan for the Coalville-based MAA member Winbro Group Midlands is to make it the engine Technologies has won contracts worth about for growth in the UK. £88 million since starting on the government- “Growth in advanced backed Sharing in Growth (SiG) programme. manufacturing and the skilled jobs Anna Soubry listens to Alan Duffield, general manager of Winbro The company, which designs and produces it provides is a key part of that plan Advanced Machining and MAA director. Looking on are SiG chairman Bryan Jackson (left) and MAA chief executive Andrew Mair. high-technology machining systems and which is why I’m delighted our manufactures components for high-pressure partnership with Winbro is producing such “SiG is a four-year programme designed by turbine blades, joined SiG in October 2014 great results.” industry for industry. We’re still recruiting to grow its order book, improve operational Winbro director Andy Lawson said: “SiG has companies who want to excel.” efficiencies and develop its skilled workforce. allowed us to break through to the next level... ■ See also View from Westminster, page 13 Since then, SiG engineers and business underpinning our growth, upskilling our people gurus have used their expertise to train staff and making this growth sustainable.” www.sig-uk.org and drive productivity improvements. This has Andy Page, chief executive of SiG, added: 02 MIDLANDS AEROSPACE NEWS ON THE WEB ‘DON’T CHANGE A CLICK THROUGH TO THE MAA WEBSITE FOR CURRENT NEWS ON MEMBERS’ ACTIVITIES: THING’: AIRBUS V-P ➔ Meggitt has bought the advanced The message from aerospace to the new UK composites business government – an echo of legendary Spitfire test of Cobham, which has pilot Captain Joseph ‘Mutt’ Summers – must be operations in Leicestershire. “Don’t change a thing!” Katherine Bennett OBE, vice-president Public Affairs ➔ Chinn, part of for Airbus, made the comment during her keynote address the Nasmyth Technologies Group, to members of the MAA at the alliance’s annual general has received an IQS meeting (AGM) on 8 October. Gold Award from In a wide-ranging presentation that gave the assembled AgustaWestland. members fascinating insights into the world of the ➔ Tufnol Composites industry lobbyist working closely with government, of Birmingham Bennett praised the national Aerospace Growth has added to its Airbus’s Katherine Bennett talks to MAA members. Partnership (AGP) programme and the MAA’s role in the capabilities with AGP representing the supply chain perspective. two years, are Stephen Cheetham, managing director of new state-of-the-art Her remarks ensured the AGM was a lively affair with PK Engineering, and MJ Sections sales manager Craig machinery. members later contributing new ideas on what they Fullwood. Dr Alan Duffield, general manager of Winbro ➔ Tamworth-based wanted from their organisation. Advanced Machining, was re-elected. Amphenol Invotec Two new directors were elected and one re-elected MAA chairman Clive Snowdon congratulated them on has invested in a new to the MAA board. The new directors, who will serve for their success and also thanked Gareth Jones, managing copper plating line. director, In-Comm Training & Business Services, for ➔ KMF Precision putting himself forward and being willing to contribute his Sheet Metal has been services and expertise. named Business MAA chief executive Dr Andrew Mair used an extensive of the Year in review of the services the MAA currently offers its Staffordshire. members to open discussion about other possible ways members could benefit from the organisation. A practical proposal that struck a chord was to organise visits by groups of members to smaller trade shows. Mair commented: “We always remain open to fresh ideas from our members; it was great to receive several new thoughts at the AGM.” www.midlands aerospace.org.uk/news New MAA board director Craig Fullwood receives chairman Clive Snowdon’s congratulations. www.midlandsaerospace.org.uk TNA REINFORCES BENEFITS OF COLLABORATION The two-year TransNetAero (TNA) Diana Nikolova of the Netherlands Aerospace “especially appreciated the training and goal- programme succeeded in introducing Group (NAG) said TNA gave Dutch companies a oriented workshops with OEMs.” SMEs from six participating European “different way to approach other regions”. The discussions about business development aerospace clusters to new opportunities “We saw a trend of increasing participation in small international groups during the for international collaboration and development. once companies saw the scope of TNA activities. workshops were a highlight, he added. The EU-funded programme, which concluded The programme also helped NAG set up MAA chief executive Dr Andrew Mair agreed. this summer, was designed to show members relationships with regions, clusters and industry “TNA has laid an excellent foundation for the of smaller aerospace clusters and those hidden representatives we didn’t know before.” MAA and its members to collaborate with behind others like automotive – which included Benno Speer from LRBW, the aerospace partners across Europe,” he said. the MAA – the benefits of closer cross-border industry association of Baden-Württemberg, links with their Belgian, Dutch, French, German said the TNA events offered an “excellent www.transnetaero.eu and Swiss counterparts. opportunity” to network. German participants MIDLANDS AEROSPACE 03 STRATEGY MAKING THE MOST OF AIRSHOWS Cutting-edge engineering NO BUSINESS under one roof LIKE TRADE Advanced Engineering UK, the UK’s largest annual advanced engineering meeting place, brings together SHOW BUSINESS multiple industry events under one roof at the NEC in Birmingham from AIRSHOWS CAN OFFER UNRIVALED MARKETING OPPORTUNITIES. 4-5 November. Whether you attend as an exhibitor or a visitor, each event BUT HOW DO COMPANIES CHOOSE WHERE TO EXHIBIT? provides you with a business forum and supply chain showcase within Realistic expectations, preparation and its own sector and those of its a well-executed plan of action are the co-locating sister events. key to success at airshows. That’s the Advanced Engineering UK group opinion of three MAA members. of events: Redditch-based G&O Springs has been a ■ Aero Engineering Show 2015 regular airshow exhibitor with the MAA for ■ Composites Engineering Show 2015 many years. As a business with a tight focus ■ Automotive Engineering Show 2015 on aerospace, G&O’s target customer is the ■ Performance Metals Engineering 2015 original equipment manufacturer (OEM) who ■ AEUK Open Conference – leading holds the relevant design authority. Individual pods on the MAA stand at Paris 2015 offered experts present intel and latest “These tend to be Tier 2 or 3 suppliers,” said maximum exposure to trade visitors in the aisles. technology case studies general manager Steve Boyd. “Anyone higher “We select shows to attend based on the ■ Feature Stream: ‘Innovate + normally wouldn’t procure individual piece parts. people who are going to be there. We look at Enable’, including special coverage “We’re limited as to where we can find new our list of target companies and try to align of graphene, smart and hybrid customers but do feel we need a presence at ourselves with them. Paris was a perfect materials, energy harvesting, the ‘major’ airshows (Farnborough and Paris) as opportunity for us – everybody was there.” printable electronics and more. a lot of Tier 2 and 3 suppliers exhibit – plus you Sigma used Paris 2015 to raise its own brand Once again this year, the Advanced always get an engineering element visiting.” awareness. Farnborough – its ‘local’ show – Engineering UK group of events For Delcam, another regular exhibitor, the provides a platform to roll out innovations and brings together OEMs, primes and cross-sector application of its manufacturing technologies developed over the previous year. all supply chain tiers, to meet and software means airshows are less important G&O also stresses the technical side of its do business across some of the UK’s than machine tool and engineering shows. But business. “We always have a spring design highest-growth advanced engineering Delcam still believes it’s important to have a challenge,” said Boyd. “It positions us correctly sectors, including automotive, presence at airshows. in the marketplace.” aerospace, composites, motorsport, “You need to have realistic expectations One important function of airshows is raising marine, consumer, energy, and not look at an exhibition in isolation,” said your business profile, he added, “so when electronics and more. marketing manager Peter Dickin. “For us, most someone does have an issue, G&O is the first Contact: software purchases are related to machine tool place they think of.” ■ [email protected] purchases, which are substantial investments. Delcam’s Dickin said face-to-face contact ■ www.advancedengineeringuk.com “Sales just don’t happen the first time you with clients is “really the value of exhibitions. meet someone. That’s the start of the process.” “It also makes it easier to use remote Visit the MAA team at Aero Tony Whittaker, business development communications technology later. If you Engineering 2015 - we’re at manager at Sigma Precision Components, manage your time well, the number of people Stand B33. agrees. After a show, it’s the follow-up you can see bears no comparison with the time meetings and future RFQs that count, he said.