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National Immunisation Programme Brand Guidelines

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National Immunisation Programme Brand Guidelines National Immunisation Programme Brand Guidelines National Immunisation Programme Brand Guidelines National Immunisation Programme Brand Guidelines Welcome These brand guidelines are designed to help you work with the Immunise brand in a consistent way across all types of communications and marketing material. It is essential to follow these guidelines as they protect the integrity and equity of the brand, as well as ensuring brand and message recognition by our audiences. If there are any applications of the identity or the brand’s graphic elements that you require assistance with and which are not included in these guidelines, or if you have any questions regarding the application or use of the brand and its elements, please contact the Health Promotion Agency, phone 04 917 0060 or email: Daemon Coyle Senior Account Lead Health Promotion Agency [email protected] Last updated July 2014 National Immunisation Programme Brand Guidelines Contents Our logo 1.0 Introducing our logo 1.1 Logo versions – positive 1.2 Logo versions – inversed 1.3 Logo variations by audience 1.4 Clear space and minimum sizes 1.5 Incorrect usage 1.6 Colour 2.0 The colour system 2.1 The colour system – allocation 2.2 Typography 3.0 Font family – primary 3.1 Type styles 3.2 Font family – secondary 3.3 Supporting graphics 4.0 Circular motifs 4.1 Divider / container graphics 4.2 Imagery 5.0 Poster 5.1 A5 brochure 5.2 Examples 6.0 Schedule wall chart 6.1 Poster 6.2 A5 pamphlet front cover 6.3 A5 pamphlet back cover 6.4 DL leaflet front cover 6.5 DL leaflet back cover 6.6 Text pages 6.7 Misc. publications 6.8 Contact details 7.0 National Immunisation Programme Brand Guidelines Our logo 1.0 National Immunisation Programme Brand Guidelines Introducing our logo 1.1 The National Immunisation Programme logo is the central brand asset to appear in all communications associated with the programme. The encircling container device surrounding the programme name ‘immunise’ supports the central idea of protection. The logo’s dynamic quality complements the call to action inherent in the word immunise and depicts the idea of actively enhanced immunity. The logo must always appear with one of the three straplines and the ratio between these elements is to always remain consistent. National Immunisation Programme Brand Guidelines Logo versions – positive 1.2 Where possible the logo should be reproduced in full colour which includes a radial gradient. In cases where full colour reproduction is not possible a black and white alternative can be used. Full colour Single colour If you need to use the full colour gradient version of the logo, please use the full colour logo rather than aiming to make the gradient within the black version. National Immunisation Programme Brand Guidelines Logo versions – inversed 1.3 The National Immunisation Programme logo can be represented as below. The inversed logo should be reproduced in yellow wherever possible. In cases where colour is limited or consistency with other graphics is required then the logo can be reproduced in white. National Immunisation Programme Brand Guidelines Logo variations by audience 1.4 Three strapline variants enable the brand to connect with its three primary audiences. The default usage is ‘our best protection’. If we are talking specifically to parents or caregivers then ‘their best protection’ is to be used. ‘Your best protection’ is for when we are talking to individuals. All New Zealanders Adults Parents and caregivers National Immunisation Programme Brand Guidelines Clear space and minimum sizes 1.5 X X X X X The example above shows the isolation zones when positioning the logo. The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the height of the word ‘immunise’. 20mm / 57px Minimum size is determined by the width of the containing shape. National Immunisation Programme Brand Guidelines Incorrect usage 1.6 DON’T DELAY Do not use a different colour. Do not lock-up the logo with new typographic elements. Do not place the positive or negative logo over a background colour or tone that makes the logo difficult to distinguish. Do not rotate the logo. Do not distort the logo. Do not place the positive or negative logo over a background image that makes the logo difficult to distinguish, or over the heads of any people in photography. National Immunisation Programme Brand Guidelines Colour 2.0 SPOT: PANTONE 228 SPOT: PANTONE 213 WE 6 PROCESS: C16 M100 Y14 K42 PROCESS: C0 M92 Y18 K0 E : : K with the primary yellow colour. with theprimaryyellow incontrast work designed to are secondary coloursandgradients darker of palette A limited Secondary colours Schedule. Immunisation ages intheNational andstages key coloursreflect of A palette National Immunisation Schedule colours inallcommunications. prominently feature colourto istheprimarybrand yellow Bright colour Primary programme The coloursystem RGB R137 G12 B88 RGB R227 G28 B121 S HTML: 890C58 HTML: E31C79 SPOT: PANTONE 7421 SPOT: PANTONE 3125 MONTHS PROCESS: C18 M100 Y45 K67 PROCESS: C84 M0 Y18 K0 3 RGB: R101 G29 B50 RGB: R0 G174 B199 HTML: 651D32 HTML: 00AEC7 : MONTHS SPOT: PANTONE 5265 SPOT PANTONE 583 : 5 PROCESS: C86 M83 Y9 K45 PROCESS C26 M1 Y100 K20 : RGB: R64 G58 B96 RGB R164 G179 B35 : HTML: 403A60 HTML A46B323 CHILDREN SPOT: PANTONE 265 MONTHS SPOT: PANTONE 5255 15 PROCESS: C52 M66 Y0 K0 PROCESS: C97 M100 Y15 K72 : RGB R144 G99 B205 RGB: R30 G26 B52 HTML: 9063CD HTML: 1E1A34 SPOT: PANTONE 3395 Y E SPOT: PANTONE 5473 4 PROCESS: C66 M0 Y48 K0 ARS PROCESS: C86 M20 Y32 K51 Bright yellow RGB: R0 G195 B137 RGB: R17 G94 B103 HTML: 00C389 HTML: 115E67 SPOT: PANTONE 299 Y E SPOT: PANTONE 5463 11 PROCESS: C86 M8 Y0 K0 ARS PROCESS: C100 M45 Y38 K90 RGB: R0 G163 B224 RGB: R7 G39 B45 HTML: 00A3E0 HTML: 07272D SPOT: PANTONE 151 Y 12 E SPOT: PANTONE 725 PROCESS: C0 M60 Y100 K0 ARS : : PROCESS C9 M75 Y100 K55 RGB R255 G130 B0 National Immunisation Programme Programme Immunisation National RGB: R125 G63 B22 HTML: FF8200 HTML: 7D3F16 SPOT RGB PROCESS HTML 16 16 ADULTS Y : Y SPOT: PANTONE 1795 O R239 G223 B0 : : : E SPOT PANTONE 732 PANTONE 3955 EFDF00 UNG - PROCESS: PROCESS: C0 M96 Y93 K2 ARS C16 M69 Y100 K71 18 : RGB: R210 G38 B48 RGB: R98 G52 B18 C4 M0 Y100 K0 HTML: D22630 HTML: 623412 SPOT: PANTONE 582 Y SPOT: PANTONE 293 45 PROCESS: C25 M9 Y100 K39 E PROCESS: C100 M69 Y0 K4 ARS : RGB R142 G140 B19 RGB: R0 G61 B165 2. : ADULTS HTML 8E8C13 HTML: 003DA5 Brand Guidelines Brand 1 Y SPOT: PANTONE 378 SPOT: PANTONE 362 65 E PROCESS: C47 M11 Y99 K64 PROCESS: C78 M0 Y100 K2 ARS RGB: R89 G98 B29 : RGB R80 G158 B47 HTML: 59621D HTML: 509E2F National Immunisation Programme Brand Guidelines The colour system – allocation 2.2 Allocation of secondary colours In order to ensure consistent use of colour throughout the programme, secondary colours have been assigned to key audience groups. Please use these colours when developing designs for these specific groups. 6 3 5 15 4 WE E KS MONTHS MONTHS MONTHS YEARS 11 12 YEARS YEARS 16 -18 YEARS 45 65 YEARS YEARS non-age group specific resources National Immunisation Programme Brand Guidelines Typography 3.0 National Immunisation Programme Brand Guidelines Font family – primary 3.1 The Omnes font family provides all the typography for the programme communications from body copy to large headlines. Omnes Light Omnes Light Italic abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 Omnes Regular Omnes Regular Italic abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 Omnes Medium Omnes Medium Italic abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 Omnes Semibold Omnes Semibold Italic abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 Omnes Bold Omnes Bold Italic abcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789 National Immunisation Programme Brand Guidelines Type styles 3.2 Some key type styles are shown below to demonstrate font usage. Note that high contrast colour combinations are essential for optimal readability, i.e. do not position white or yellow copy over a mid to light background or dark coloured type over a mid to dark background. This is a large display heading using Omnes semibold This is a H1 heading using Omnes regular This is large intro paragraph copy using Omnes light in a secondary colour this is large intro paragraph copy using Omnes light in a secondary colour this is large intro paragraph copy using Omnes light in a secondary colour this is large intro paragraph copy using Omnes light in a secondary colour. This is a H2 heading using Omnes medium This is a H3 heading using Omnes medium This is a h4 heading using Omnes Medium “This is a pull quote using Omnes medium italic this is a pull quote using Omnes medium italic this is a pull quote using Omnes medium italic this is a pull quote using Omnes medium italic.” Quoter in Omnes Medium Body copy This is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light this is body copy using Omnes light. Minimum text sizes for all weights when used as body copy : on white 10pt on yellow 10pt National Immunisation Programme Brand Guidelines Font family – secondary 3.3 Where Omnes is not available, please use Helvetica as the typeface for all headline and body copy.
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