Business Plan for a Sustainable Mobility Initiative
BUSINESS PLAN FOR A SUSTAINABLE MOBILITY INITIATIVE June 2012 Lawrence D. Burns, Director, Program on Sustainable Mobility Bonnie A. Scarborough, Program Manager, Program on Sustainable Mobility The Earth Institute, Columbia University This is the final report for an initiative formed by the Earth Institute in collaboration with Ericsson, Florida Power & Light, General Motors, Kitson & Partners, Verizon Wireless, and Volvo Group. We would like to acknowledge Jeffrey Sachs, Director of the Earth Institute, for being an enthusiastic and supportive champion of our work. Significant contributions were made to this project by William C. Jordan of Jordan Analytics and Daewoo Choi of the Columbia University Business School. In addition, we would like to thank Frances Liu, Jennifer McAdoo, and Nicole Olaes for their input. The Earth Institute, Hogan Hall, 2910 Broadway, NY, NY 10025 | 212.854.3830 f. 212.854.0274 | www.earth.columbia.edu BACKGROUND Automobile transportation has dramatically enhanced our personal mobility and helped us realize our aspirations for economic growth and prosperity. However, in our pursuit of personal mobility, we have damaged our environment, consumed our natural resources, wasted our time in traffic, harmed each other in collisions, and created disparities between the haves and the have-nots. In light of global trends in urbanization and global economic growth, the extrapolation of these side effects raises questions about the sustainability of today’s automobile transportation system. Today, as a result of six converging technologies, a new mobility paradigm is within reach. These six technologies are the “Mobility Internet”1, self-driving/driverless vehicles, shared vehicle systems, specific-purpose vehicle designs, advanced propulsion systems, and smart infrastructure.
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