Office of Admissions Recruitment Plan 2013

Recruitment Plan 2013, 1

Office of Admissions

Recruitment Plan 2013 - 2014

Recruitment Plan 2013, 2

Table of Contents

Mission and Vision Statement 4

Goals and Objectives 5 - 11

SWOT Analysis 12 - 13

Challenges to Recruitment 14

Recruitment Regions: 15 - 42

Region 1A 15 - 16 Region 1B 17 - 18 Region 1C 19 - 20 Region 1D 21 - 22 Region 2A 23 - 24 Region 2B 25 - 26 Region 3A 27 Region 3B 28 Region 4 29 - 30 Region 5 31 Region 6 32 Region 7 33 - 34 Region 8 35 Region 9 36 - 37 Region 10 38 Region 11 39 Region 12 40 Region 13 41 Region 14 42

On-Campus Visit Programs: 43 - 57

Open Houses 43 - 46 Elect BU Visit Day 47 - 48 Preview Days 49 – 52 Local Admit Reception 53 Individual Visit Programs 54 Registration Programs 55 - 57

Communication Management Plan: 58 - 91

Catholic Parishes 58 High Schools 58 Recruitment Plan 2013, 3

Underclassmen 59 Junior 60 Senior 61 - 85 Transfer 86 - 89 Cancelled Applicants 90 International Students 91

New Student Scholarship Program 2013 – 2014 92 - 93

Ambassador Program 94 - 95

Activity Calendar 95

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Mission Statement

The Office of Admissions will recruit students to grow enrollment while communicating the Ursuline and Catholic traditions of Brescia University. We make a difference in the lives of prospective students by introducing Brescia University’s opportunities for intellectual and moral formation.

Vision Statement

The Office of Admissions endeavors to become a national leader in enrollment management in Catholic higher education. We envision tremendous enrollment growth, which will allow the University to shape future incoming classes.

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Goals and Objectives

Fall 2012 Total New Student Enrollment Fall 2011 Fall 2010 Inquired 9,557 8,565 7,240 Applied 3,388 3,012 2,353 Admitted 1,677 1,489 1,197 Deposited 342 368 280 Enrolled 323 292 242 Application Yield 35.5% 35.2% 32.5% Admitted Yield 49.5% 49.4% 50.9% Deposit Yield 20.4% 24.7% 23.4% Enrolled Yield 94.4% 79.3% 86.4%

Fall 2012 Semester Format Total New Student Enrollment Fall 2011 Fall 2010 Inquired 8,349 7,454 6,173 Applied 2,732 2,451 1,958 Admitted 1,374 1,231 969 Deposited 215 202 169 Enrolled 200 174 152 Application Yield 32.7% 32.9% 31.7% Admitted Yield 50.3% 50.2% 49.5% Deposit Yield 15.6% 16.4% 17.4% Enrolled Yield 93.0% 86.1% 89.9%

Fall 2012 Semester Format Freshman Traditional New Student Enrollment Fall 2011 Fall 2010 Inquired 8,018 7,107 5,812 Applied 2,590 2,298 1,790 Admitted 1,316 1,166 883 Deposited 175 159 120 Enrolled 168 145 110 Application Yield 32.3% 32.3% 30.8% Admitted Yield 50.8% 50.7% 49.3% Deposit Yield 13.3% 13.6% 13.6% Enrolled Yield 96.0% 91.2% 91.7%

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Fall 2012 Semester Format Transfer / Freshman Non-Trad New Student Enrollment Fall 2011 Fall 2010 Inquired 326 337 353 Applied 137 143 160 Admitted 53 55 78 Deposited 37 39 43 Enrolled 29 27 36 Application Yield 42.0% 42.4% 45.3% Admitted Yield 38.7% 38.5% 48.8% Deposit Yield 69.8% 70.9% 55.1% Enrolled Yield 78.4% 69.2% 83.7%

Fall 2012 Semester Format Non-Degree New Student Enrollment Fall 2011 Fall 2010 Inquired 5 10 8 Applied 5 10 8 Admitted 5 10 8 Deposited 3 4 6 Enrolled 3 2 6 Application Yield 100% 100% 100% Admitted Yield 100% 100% 100% Deposit Yield 60.0% 40.0% 75.0% Enrolled Yield 100% 50.0% 100%

Fall 2012 MBA / Online MSM New Student Enrollment Fall 2011 Fall 2010 Inquired 37 44 Applied 12 22 Admitted 5 6 Deposited 1 6 Enrolled 1 6 Application Yield % 32.4% 50.0% Admitted Yield % 41.7% 27.3% Deposit Yield % 20.0% 100% Enrolled Yield % 100% 100%

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Fall 2012 MSTL New Student Enrollment Fall 2011 Fall 2010 Inquired 7 5 Applied 5 2 Admitted 2 0 Deposited 2 0 Enrolled 2 0 Application Yield 71.4% 40.0% Admitted Yield 40.0% 0% Deposit Yield 100% - Enrolled Yield 100% -

Fall 2012 BU Online - Module I / II Weekend College New Student Enrollment Fall 2011 Fall 2010 Inquired 3 37 Applied 3 15 Admitted 0 7 Deposited 0 7 Enrolled 0 6 Application Yield % 100% 40.5% Admitted Yield % 0.0% 46.7% Deposit Yield % - 100% Enrolled Yield % - 85.7%

Fall 2012 BU Online – Online Degree Completion New Student Enrollment Fall 2011 Fall 2010 Inquired 1,178 1,027 948 Applied 631 513 329 Admitted 278 223 188 Deposited 107 137 77 Enrolled 104 103 58 Application Yield 53.6% 50.0% 34.7% Admitted Yield 44.1% 43.5% 57.1% Deposit Yield 38.5% 61.4% 41.0% Enrolled Yield 97.2% 75.2% 75.3%

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Fall 2012 BU Online – Non-Degree New Student Enrollment Fall 2011 Fall 2010 Inquired 15 22 16 Applied 15 22 16 Admitted 15 22 16 Deposited 15 22 15 Enrolled 15 9 15 Application Yield 100% 100% 100% Admitted Yield 100% 100% 100% Deposit Yield 100% 100% 93.8% Enrolled Yield 100% 40.9% 100%

Fall 2012 BU Online – Online Non-Degree New Student Enrollment Fall 2011 Fall 2010 Inquired 15 15 17 Applied 10 6 11 Admitted 10 6 11 Deposited 5 4 6 Enrolled 4 3 5 Application Yield 66.7% 40.0% 64.7% Admitted Yield 100% 100% 100% Deposit Yield 50.0% 66.7% 54.5% Enrolled Yield 80.0% 75.0% 83.3%

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Visit Programs Fall 2013 Fall 2012 Open House, Explore the Difference (11/10/2012) Open House, Explore the Difference (2/23/2013) Preview Day (10/10/2012) Preview Day (2/13/2013) Elect To Visit Day (11/6/2012) -

Total (Excluding Registration Program)

Individual Appointments ( / month for 9 months) *Application fee waived for campus visitors.

Total Number of Participants:

Fall Open House Spring Open House # of Invitations Returned 52 26 # of RSVP 43 21 # in Attendance 32 17 Applied 30 17 Admitted 30 17 Deposited 10 11 Enrolled 10 10 RSVP Yield 82.6% 80.7% Attendance Rate 74.4% 80.9% Application Yield 93.8% 100% Admitted Yield 100% 100% Deposit Yield 33.3% 64.7% Enrolled Yield 100% 90.9%

Fall Preview Day Spring Preview Day # of Invitations Returned 48 44 # of RSVP 37 33 # in Attendance 27 29 Applied 27 28 Admitted 25 28 Deposited 9 16 Enrolled 9 16 RSVP Yield 77.1% 75.0% Attendance Rate 72.9% 87.8% Application Yield 100% 96.6% Admitted Yield 92.6% 100% Deposit Yield 36.0% 57.1% Enrolled Yield 100% 100% Recruitment Plan 2013, 10

Individual Appointment # of Visits Requested 209 # in Attendance 181 Applied 145 Admitted 129 Deposited 65 Enrolled 61 Attendance Rate 86.6% Application Yield 80.1% Admitted Yield 89.0% Deposit Yield 50.4% Enrolled Yield 93.8%

All visit information are for freshman applicants only.

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Objectives for 2013-2014

Goal: Increase New Student Enrollment

 Reach new student enrollment goals for the 2013 – 2014 academic year.

Goal: Increase Enrollment Yield in Local Territories

 Refocus prospective student outreach in all Region 1 and 2 areas.

Goal: Promote the Catholic and Ursuline Heritage of Brescia University

 Continue grass roots outreach to the Catholic community to help increase the number of prospective students receiving the Catholic Connection Grant.

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SWOT Analysis

Strengths

Variety of undergraduate academic programs that are not typically found at a small Catholic university.

Affordable private education with an excellent institutional aid program.

Only Catholic university in Western Kentucky.

Faculty and staff are very involved in the professional, personal, and spiritual development of students.

A small campus that is close to downtown amenities and is safe.

Record increases in enrollment which have resulted in more non-athlete students.

Senior leadership who are willing to recruit students to the University.

Five year strategic plan that will gel with the downtown development project.

Processing speed of admissions and financial aid staff in application materials.

Student telecounseling program.

New leadership in Athletics as well as new coaching staff.

Increased vibrancy of Career Services Office.

New labs in Science Building.

Addition of Student Services Center with purchase of 5/3 property.

Addition of Honors College/Honors Theme House.

New leadership in Student Development Office with addition of new Dean and new Director of Student Activities

New leadership in Office of Financial Aid with addition of new Director of Financial Aid.

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Weaknesses

Large percentage of athletes who represent on-campus student population which may affect a non-athlete student’s decision to enroll.

Campus aesthetic (i.e. décor in Lechner Center, no lights on in buildings, temperature of buildings, odor of buildings especially the cafeteria, elevators, overall cleanliness, chalkboards in classroom, etc.)

Isolated experiences during which prospective students encounter a lack of client service from other campus offices/faculty.

The increased success of BU Online has a competitive impact on the day programs ability to recruit new transfer students.

Lack of racial diversity among student population.

The lack of statistical information to provide to prospective students and their parents when they have questions (i.e. What percentage of pre-health science majors get into a graduate program?).

Frequent turnover within Athletics Department.

Opportunities

Additional corporations moving to Owensboro which would create more internship opportunities and professional positions.

A growing Owensboro / regional population.

Completion of I-69.

Mostly completed new hospital that brings additional jobs and possible new program offerings.

Completion of the downtown master plan and the revitalization of the current downtown.

Another large gift to the campus.

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An increase of media coverage pertaining to Brescia’s various successes.

A successful capital campaign.

Threats

Decreased state or federal financial aid funding.

Increasing enrollment at other private colleges in the region.

Another economic crisis as in 2008.

Challenges to Recruitment

Name recognition in regional and development territories.

Lack of physical plant improvements.

Perception that a private school tuition is too high to attract our students.

Lack of resources on campus that restrict us from being on the cutting edge of college administration.

Conflicting information regarding the most successful strategy to engage students (e.g. ever- changing technology keeps us guessing as to the best way to make real contact with prospective students).

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Recruitment Regions

Region 1A

Region 1A is one of four primary regions for the recruitment of traditional freshman students. Listed below are the high schools and guidance counselors included in this region:

High School Name Apollo High School Henderson County High School McLean County High School Bosse High School (IN) Central High School (IN) Harrison High School (IN)

Each of these high schools will be visited twice in the fall semester and twice in the spring semester by the assigned Admissions Counselor, Jake Davis.

These are the enrollment funnel goals assigned to Region 1A:

Fall 2011 Fall 2010 Inquired 415 358 295 Applied 145 129 100 Admitted 100 89 64 Deposited 21 20 11 Enrolled 21 18 9 Application Yield 34.9% 36.0% 33.9% Admitted Yield 69.0% 69.0% 64.0% Deposit Yield 21.0% 22.5% 17.2% Enrolled Yield 100% 90.0% 81.8%

Historical Funnel Information

Fall 2011 Fall 2010 Apollo High School: Inquired 100 88 Applied 36 28 Admitted 28 21 Deposited 7 6 Enrolled 5 6

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Henderson County High School Inquired 124 102 Applied 42 43 Admitted 30 30 Deposited 8 5 Enrolled 8 3

McLean County High School Inquired 30 24 Applied 12 11 Admitted 8 9 Deposited 4 0 Enrolled 4 0

Bosse High School (IN) Inquired 20 1 Applied 16 1 Admitted 13 1 Deposited 0 0 Enrolled 0 0

Central High School (IN) Inquired 25 7 Applied 8 4 Admitted 3 1 Deposited 0 0 Enrolled 0 0

Harrison High School (IN) Inquired 11 11 Applied 6 2 Admitted 3 0 Deposited 0 0 Enrolled 0 0 Recruitment Plan 2013, 17

Region 1B

Region 1B is the second of four primary regions for the recruitment of freshman traditional students. Listed below are the high schools and guidance counselors included in this region:

High School Name Owensboro Catholic High School Mater Dei High School (IN) Reitz High School (IN) North High School (IN) Reitz Memorial High School (IN) South Spencer High School (IN) Signature School (IN) Evansville Day School (IN)

Each of these high schools will be visited twice in the fall semester and twice in the spring semester by Director of Admissions, Christy Rohner.

These are the enrollment funnel goals assigned to Region 1B:

Fall 2011 Fall 2010 Inquired 195 149 153 Applied 66 53 43 Admitted 46 37 28 Deposited 7 6 10 Enrolled 7 6 9 Application Yield 33.8% 35.6% 28.1% Admitted Yield 69.7% 69.8% 65.1% Deposit Yield 15.2% 16.2% 35.7% Enrolled Yield 100% 100% 90.0%

Historical Funnel Information

Fall 2011 Fall 2010 Owensboro Catholic High School Inquired 53 53 Applied 19 25 Admitted 17 21 Deposited 3 10 Enrolled 3 9

Mater Dei High School (IN) Inquired 10 4 Applied 1 1 Admitted 1 1 Deposited 0 0 Enrolled 0 0 Recruitment Plan 2013, 18

Reitz High School (IN) Inquired 21 18 Applied 9 5 Admitted 5 2 Deposited 1 0 Enrolled 1 0

North High School (IN) Inquired 16 15 Applied 10 1 Admitted 5 0 Deposited 1 0 Enrolled 1 0

Reitz Memorial High School (IN) Inquired 17 13 Applied 2 5 Admitted 1 3 Deposited 0 0 Enrolled 0 0

South Spencer High School (IN) Inquired 21 9 Applied 11 5 Admitted 7 1 Deposited 1 0 Enrolled 1 0 Recruitment Plan 2013, 19

Region 1C

Region 1C is the third of four primary regions for the recruitment of freshman traditional students. Listed below are the high schools and guidance counselors included in this region:

High School Name Daviess County High School Ohio County High School Whitesville Trinity High School Perry Central High School (IN) Heritage Hills High School (IN)

Each of these high schools will be visited twice in the fall semester and twice in the spring semester by the Assistant Director of Admissions, Terri Higdon.

These are the enrollment funnel goals assigned to Region 1C: Fall 2011 Fall 2010 Inquired 280 233 243 Applied 86 75 82 Admitted 71 62 63 Deposited 18 17 16 Enrolled 16 15 15 Application Yield 30.7% 32.2% 33.7% Admitted Yield 82.6% 82.7% 76.8% Deposit Yield 25.4% 27.4% 25.4% Enrolled Yield 88.9% 88.2% 93.8%

Historical Funnel Information

Fall 2011 Fall 2010 Daviess County High School Inquired 108 109 Applied 41 33 Admitted 36 29 Deposited 12 8 Enrolled 10 8

Ohio County High School Inquired 84 59 Applied 25 27 Admitted 19 22 Deposited 4 4 Enrolled 4 4

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Whitesville Trinity High School Inquired 25 21 Applied 2 6 Admitted 2 5 Deposited 0 3 Enrolled 0 2

Perry Central High School (IN) Inquired 3 19 Applied 2 2 Admitted 1 2 Deposited 0 0 Enrolled 0 0

Heritage Hills High School (IN) Inquired 8 14 Applied 3 12 Admitted 3 5 Deposited 1 1 Enrolled 1 1

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Region 1D

Region 1D is the fourth primary region for the recruitment of freshman traditional students. Listed below are the high schools and guidance counselors included in this region:

High School Name Owensboro Senior High School Hancock County High School Breckenridge County High School Frederick Fraize High School Cannelton High School (IN) Tell City High School (IN) Triplett School

Each of these high schools will be visited twice in the fall semester and twice in the spring semester by the assigned Assistant Director of Admissions, Amy Leslie.

These are the enrollment funnel goals assigned to Region 1D: Fall 2011 Fall 2010 Inquired 235 200 194 Applied 86 77 64 Admitted 71 63 43 Deposited 24 22 8 Enrolled 22 17 8 Application Yield 36.6% 38.5% 33.0% Admitted Yield 82.6% 81.8% 67.2% Deposit Yield 33.8% 34.9% 18.6% Enrolled Yield 91.7% 77.3% 100%

Historical Funnel Information

Fall 2011 Fall 2010 Owensboro Senior High School Inquired 72 74 Applied 25 26 Admitted 20 16 Deposited 7 5 Enrolled 6 5

Hancock County High School Inquired 49 47 Applied 18 14 Admitted 17 11 Deposited 6 2 Enrolled 4 2

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Breckenridge County High School Inquired 43 36 Applied 22 13 Admitted 20 10 Deposited 8 1 Enrolled 6 1

Frederick Fraize High School Inquired 12 7 Applied 1 3 Admitted 1 1 Deposited 1 0 Enrolled 1 0

Cannelton High School (IN) Inquired 2 3 Applied 2 0 Admitted 1 0 Deposited 0 0 Enrolled 0 0

Tell City High School (IN) Inquired 12 13 Applied 6 7 Admitted 2 5 Deposited 0 0 Enrolled 0 0

Triplett School Inquired 2 0 Applied 2 0 Admitted 1 0 Deposited 0 0 Enrolled 0 0

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Region 2A

Freshman traditional students from the following Western Kentucky counties are assigned to Region 2A:

Fulton Livingston Trigg Hickman Marshall Webster Carlisle Calloway Hopkins Ballard Union Caldwell McCracken Crittenden Christian Graves Lyon

For the Fall 2014 recruitment season, Brescia University will continue to focus significant attention to Region 2A. Listed below are some of the targeted high schools included in this region:

High School Name Ballard Memorial High School Caldwell County High School Calloway County High School Carlisle County High School Central High School Christian County High School Crittenden County High School Dawson Springs High School Fulton City High School Fulton County High School Gateway Academy High School Graves County High School Hickman County High School Hopkinsville High School Livingston Central High School Lyon County High School McCracken County High School Madisonville North Hopkins High School Marshall County High School Mayfield High School Murray High School Paducah Tilghman High School St. Mary High School Trigg County High School Union County High School Webster County High School

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High schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have admitted students. All travel to Region 2A will be completed by the assigned Assistant Director of Admissions, Amy Leslie.

These are the enrollment funnel goals assigned to Region 2A: Fall 2011 Fall 2010 Inquired 675 589 581 Applied 240 213 194 Admitted 165 146 118 Deposited 29 26 12 Enrolled 28 25 11 Application Yield 35.6% 36.2% 33.4% Admitted Yield 68.8% 68.5% 60.8% Deposit Yield 17.6% 17.8% 10.2% Enrolled Yield 96.6% 96.2% 91.7%

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Region 2B

Freshman traditional students from the following Western Kentucky counties are assigned to Region 2B:

Grayson Muhlenberg Edmonson Hart Todd Warren Barren Butler Simpson Allen Logan

For the Fall 2014 recruitment season, Brescia University will continue to focus significant attention to Region 2B. Below are some of the targeted high schools included in this region:

High School Name Allen County Scottsville High School Anchored Christian School Barren County High School Bowling Green High School Butler County High School Caverna High School Edmonson County High School Franklin-Simpson High School Glasgow High School Grayson County High School Greenwood High School Hart County High School Logan County High School Muhlenberg North High School Muhlenberg South High School Russellville High School Todd County Central High School Warren Central High School Warren East High School Warren South High School

High schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have admitted students. All travel to Region 2B will be completed by Assistant Director of Admissions, Terri Higdon.

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These are the enrollment funnel goals assigned to Region 2B: Fall 2011 Fall 2010 Inquired 235 499 295 Applied 86 183 100 Admitted 71 125 64 Deposited 24 23 11 Enrolled 22 22 9 Application Yield 36.6% 36.7% 33.9% Admitted Yield 82.6% 68.3% 64.0% Deposit Yield 33.8% 18.4% 17.2% Enrolled Yield 91.7% 95.7% 81.8% Recruitment Plan 2013, 27

Region 3A

Freshman traditional students from the following Central Kentucky and Southeastern Indiana counties are assigned to Region 3A:

Jefferson Clark (IN) Crawford (IN) Bullitt Floyd (IN) Oldham Harrison (IN)

High schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have admitted students. All travel to Region 3A will be completed by the assigned Admissions Counselor, Jake Davis.

These are the enrollment funnel goals assigned to Region 3A: Fall 2011 Fall 2010 Inquired 1,865 1,655 1,392 Applied 610 547 452 Admitted 270 242 193 Deposited 28 25 15 Enrolled 28 24 15 Application Yield 32.7% 33.1% 32.5% Admitted Yield 44.3% 44.2% 42.7% Deposit Yield 10.4% 10.3% 7.8% Enrolled Yield 100% 96.0% 100% Recruitment Plan 2013, 28

Region 3B Freshman traditional students from the following Central Kentucky counties are assigned to Region 3B:

Shelby Meade Hardin Spencer Cumberland Mercer Anderson Nelson Washington Larue Marion Boyle Green Clinton Taylor Casey Lincoln Metcalfe Adair Russell Monroe Wayne

High schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have admitted students. All travel to Region 3B will be completed by the assigned Admissions Counselor, Jon Troutman.

These are the enrollment funnel goals assigned to Region 3B: Fall 2011 Fall 2010 Inquired 1,865 1,655 1,392 Applied 610 547 452 Admitted 270 242 193 Deposited 28 25 15 Enrolled 28 24 15 Application Yield 32.7% 33.1% 32.5% Admitted Yield 44.3% 44.2% 42.7% Deposit Yield 10.4% 10.3% 7.8% Enrolled Yield 100% 96.0% 100%

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Region 4

Freshman traditional students from the following Eastern and Northern Kentucky counties are assigned to Region 4:

Boone Grant Robertson Woodford McCreary Clay Boyd Clark Kenton Pendleton Mason Montgomery Menifee Owsley Lewis Bath Campbell Bracken Greenup Morgan Wolfe Leslie Floyd Elliott Gallatin Franklin Carter Lawrence Lee Perry Rowan Johnson Carroll Scott Fleming Magoffin Jackson Letcher Nicholas Martin Trimble Harrison Bourbon Pike Rockcastle Harlan Fayette Knott Henry Knox Garrard Breathitt Pulaski Bell Jessamine Owen Powell Madison Laurel Estill Whitley

Within Region 4, specific counties have been identified where focused recruitment activities will take place such as high school visits. The following counties will be the focus of Region 4: Boone, Kenton, Campbell, Franklin, Fayette. Inside of the region, focus will be given especially to Catholic high schools. Listed below are the high schools and guidance counselors included in this focus region:

High School Name Beechwood High School Bellevue High School Bishop Brossart High School Boone County High School Bryan Station High School Campbell County High School Covington Catholic High School Covington Latin High School Dayton High School Dixie Heights High School Frankfort High School Franklin County High School Henry Clay High School Holy Cross High School Recruitment Plan 2013, 30

Kenton County High School Lafayette High School Lexington Catholic High School Newport Central Catholic Notre Dame Academy Paul Laurence Dunbar High School Scott High School Simon Kenton High School St. Henry District High School St. Patrick School Villa Madonna Western Hills High School

Selected high schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have admitted students. All travel to Region 4 will be completed by the assigned Admissions Counselor, Jon Troutman.

These are the enrollment funnel goals assigned to Region 4: Fall 2011 Fall 2010 Inquired 1,055 938 941 Applied 165 149 157 Admitted 70 63 82 Deposited 3 3 5 Enrolled 2 1 4 Application Yield 15.6% 15.9% 16.7% Admitted Yield 42.4% 42.3% 52.2% Deposit Yield 4.3% 4.8% 6.1% Enrolled Yield 66.7% 33.3% 80.0%

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Region 5

Freshman traditional students from the state of Ohio are assigned to Region 5. Within Region 5, Hamilton County (Greater Cincinnati) will be where the only focused recruitment activities will take place, such as high school visits. Primary focus will be given to Catholic high schools in this region. Listed below are the high included in this focus area:

High School Name Archbishop McNicholas Archbishop Moeller Elder High School La Salle High School McAuley High School Mother of Mercy High School Mount Notre Dame High School Purcell Mariah High School Roger Bacon High School Seton High School Stephen T. Badin High School

Selected high schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have admitted students. All travel to Region 5 will be completed by the assigned Admissions Counselor, Katie Duff.

These are the enrollment funnel goals assigned to Region 5: Fall 2011 Fall 2010 Inquired 430 342 170 Applied 135 112 44 Admitted 35 29 13 Deposited 1 1 1 Enrolled 1 1 1 Application Yield 31.4% 32.7% 25.9% Admitted Yield 25.9% 25.9% 29.5% Deposit Yield 2.9% 3.4% 7.7% Enrolled Yield 100% 100% 100% Recruitment Plan 2013, 32

Region 6

Region 6 is assigned to freshman traditional students who are interested from the state of Indiana excluding the selected southeast counties included in Region 3A and those high schools included in Region 1. Within Region 6, Marion County (Greater Indianapolis) has been identified as where focused recruitment activities will take place such as high school visits. Listed below are the high schools and guidance counselors included in this focus region:

Selected high schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have the most admitted students. All travel to Region 6 will be completed by the assigned Assistant Director of Admissions, Amy Leslie.

These are the enrollment funnel goals assigned to Region 6: Fall 2011 Fall 2010 Inquired 1,095 963 579 Applied 415 370 219 Admitted 200 178 87 Deposited 8 7 8 Enrolled 8 7 7 Application Yield 37.9% 38.4% 37.8% Admitted Yield 48.2% 48.1% 39.7% Deposit Yield 4.0% 3.9% 9.2% Enrolled Yield 100% 100% 87.5% Recruitment Plan 2013, 33

Region 7

Freshman traditional students from the state of Tennessee are assigned to Region 7. Within Region 7, Davidson County (Greater Nashville) will be where the only focused recruitment activities will take place such as visits to Catholic high schools. Listed below are the high schools included in this focus area:

High School Name Antioch High School Christ Presbyterian Academy David Lipscomb Campus School Davidson Academy Donelson Christian Academy East Literature Magnet School Fr. Ryan High School Franklin Road Academy Glencliff Comp High School Harpeth Hall School Hillsboro Comp High School Hillwood Com High School Hume Fogg Magnet High School Hunters Lane Comp High School John Overton Comp High School Maplewood Comp High School McGavock Comp High School MLK Jr. Magnet-Pearl High School Montgomery Bell Academy Nashville Christian School Nashville School of the Arts Pearl Cohn Magnet High School Renaissance High School St. Cecilia Academy Statford Comp High School University School of Nashville Whites Creek Comp High School

Selected high schools will be visited once during the fall semester. Travel to this region in the spring will be focused on those schools from which we have the most admitted students. All travel to Region 7 will be completed by the assigned Assistant Director of Admissions, Terri Higdon.

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These are the enrollment funnel goals assigned to Region 7: Fall 2011 Fall 2010 Inquired 368 354 253 Applied 143 142 103 Admitted 45 45 40 Deposited 0 0 5 Enrolled 0 0 3 Application Yield 38.9% 40.1% 40.7% Admitted Yield 31.5% 31.7% 38.8% Deposit Yield 0.0% 0% 12.5% Enrolled Yield - - 60.0% Recruitment Plan 2013, 35

Region 8

Freshman traditional students from the following eastern and northeastern states are assigned to Region 8:

Maine Delaware New Hampshire Virginia Vermont West Virginia New York North Carolina Massachusetts South Carolina Rhode Island Georgia Connecticut Alabama Pennsylvania Mississippi New Jersey Florida Maryland

Due to the geographic region there will be no focused recruitment that will take place such as high school visits. There will be mail and telephone contact with students from this area completed by the assigned Admissions Counselor, Jake Davis.

These are the enrollment funnel goals assigned to Region 8: Fall 2011 Fall 2010 Inquired 70 53 57 Applied 25 22 26 Admitted 8 8 9 Deposited 2 2 2 Enrolled 2 2 2 Application Yield 35.7% 41.5% 45.6% Admitted Yield 32.0% 36.4% 34.6% Deposit Yield 25.0% 25.0% 22.2% Enrolled Yield 100% 100% 100% Recruitment Plan 2013, 36

Region 9

Freshman traditional students from the following central states are assigned to Region 9:

North Dakota Illinois South Dakota Missouri Minnesota Kansas Wisconsin Oklahoma Michigan Texas Nebraska Arkansas Iowa Louisiana

For the Fall 2014 recruitment year, focused recruitment will be conducted in the greater St. Louis Area. Primarily this recruitment will be in the form of visits to selected Catholic and public high schools and attending college fairs. Recruitment from this area will be completed by the assigned Admissions Counselor, Jake Davis.

Listed below are the high schools and guidance counselors included in this focus area:

High School Name Althoff Catholic High School Bishop DuBourg Cardinal Ritter Chaminade Christian Brothers Desmet Duchesne Gibault Catholic High School Incarnate Word JFK Mater Dei High School Notre Dame Rosati-Kain St. Elizabeth St. Francis Borgia St. John Vianney St. Joseph’s Academy SLU-High School St. Mary’s St. Pius X Ursuline Academy

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These are the enrollment funnel goals assigned to Region 9: Fall 2011 Fall 2010 Inquired 660 565 339 Applied 214 186 97 Admitted 85 74 33 Deposited 3 4 2 Enrolled 3 4 2 Application Yield 32.4% 32.9% 28.6% Admitted Yield 39.7% 39.8% 34.0% Deposit Yield 3.5% 5.4% 6.1% Enrolled Yield 100% 100% 100% Recruitment Plan 2013, 38

Region 10

Freshman traditional students from following western states are assigned to Region 10:

Washington Utah Idaho Arizona Montana New Mexico Wyoming Alaska Colorado Hawaii California Oregon Nevada

Due to the geographic region there will be no focused recruitment that will take place such as high school and parish visits. There will be mail and telephone contact with students from this area completed by the assigned Admissions Counselor, Jake Davis.

These are the enrollment funnel goals assigned to Region 10: Fall 2011 Fall 2010 Inquired 20 13 22 Applied 5 5 9 Admitted 5 3 6 Deposited 0 0 2 Enrolled 0 0 2 Application Yield 25.0% 38.5% 40.9% Admitted Yield 100% 60.0% 66.7% Deposit Yield 0.0% 0.0% 33.3% Enrolled Yield - - 100% Recruitment Plan 2013, 39

Region 11

Region 11 is used to define any transfer or adult learner (out of high school for three years or more) who is interested in the tradition semester format. Listed below are the local community colleges included in this region:

Community College Name Owensboro Community College Henderson Community College Madisonville Community College Hopkinsville Community College Ivy Tech Community College

Region 11 recruitment will be the responsibility of the Assistant Director of Admissions, Terri Higdon.

These are the enrollment funnel goals assigned to Region 11: Fall 2011 Fall 2010 Inquired 326 332 333 Applied 137 138 144 Admitted 53 54 74 Deposited 37 38 41 Enrolled 29 26 35 Application Yield 42.0% 41.6% 43.2% Admitted Yield 38.7% 39.1% 51.4% Deposit Yield 69.8% 70.4% 55.4% Enrolled Yield 78.4% 68.4% 85.4%

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Region 12

Region 12 is for all international students.

Due to the geographic region there will be no focused recruitment. There will be email contact with students from this area completed by the assigned Assistant Director of Admissions, Amy Leslie.

These are the enrollment funnel goals assigned to Region 12: Fall 2011 Fall 2010 Inquired 85 63 56 Applied 50 42 41 Admitted 5 5 8 Deposited 3 4 5 Enrolled 3 4 4 Application Yield 58.8% 66.7% 73.2% Admitted Yield 10.0% 11.9% 19.5% Deposit Yield 60.0% 80.0% 62.5% Enrolled Yield 100% 100% 80.0% Recruitment Plan 2013, 41

Region 13

Region 13 is for students who are interested in BU Online. Students from this region will be recruited by the BU Online Recruitment Coordinators. Goals for this region are identified in the BU Online Recruitment Plan. Recruitment Plan 2013, 42

Region 14

Region 14 is for students who are interested in the Graduate Programs. Students from this region will be recruited by Assistant Director of Admissions Terri Higdon.

These are the enrollment funnel goals assigned to Region 14:

Recruitment Plan 2013, 43

On – Campus Event Programs

Open House, Explore the Difference October 12, 2013 November 9, 2013

During the annual professional staff retreat, when presented with the attendance and enrollment yield rates of all of the visit programs, the Office of Admissions decided to make the following changes with campus visit programs: Instead of splitting Preview Day and Open House up to have one of each per semester, we will move both Open House dates to the fall, and in hopes of increasing enrollment yield, we will move our Preview Day programs to the spring when more students are making final decisions.

 For the Open House programs, the Office of Admissions will continue to offer families the opportunity to complete brief questionnaire which will enable the Vice President for Enrollment Management and the Financial Aid Office to offer estimated financial aid award letters to students prior to leaving campus. The agenda will reflect time when prospective student families will have the opportunity to sit down with representatives to review these estimates.

 In order to increase the number of attendees who have completed the financial aid estimator questionnaire prior to their arrival to the program, the paper questionnaire will be included in the confirmation letter we mail.

 Last year we attempted to have faculty member of the year, Rohnn Sanderson, speak at the Open House programs for the “Academic” portion of the program. While he spoke in the fall, he declined our invitation to speak in the spring. Instead of looking to this year’s faculty member(s) of the year, we decided it was more important to look to a dynamic personality within the faculty and decided to ask Helen Bennett to speak at these programs.

 Because of the low number of paper surveys returned to the Office of Admissions following visit programs, we will begin to include a link to the same survey in an online format within the thank you letter, and we will also send thank you letters in the form of Constant Contact emails which include the link to the online survey to all attendees with email addresses.

 A negative impact from the large attendance at the Fall 2011 Open House were large tour groups. We did not have this problem for the Fall 2012 program, but in the case of 100 or more RSVPs for one of the 2013-2014 programs, we will color code tour groups at the time of arrival instead of allowing attendees join whichever tour group they prefer to try to decrease the size of the groups.

Recruitment Plan 2013, 44

Listed below is the fall 2011 enrollment funnel for this program:

# of Invitations Returned 78 # of RSVPs 64 # in Attendance 49 Attendance Rate 76.6%

Inquired 49 Applied 47 Admitted 47 Deposited 21 Enrollment 20 Application Yield 95.9% Admitted Yield 100% Deposit Yield 44.7% Enrolled Yield 95.2% Recruitment Plan 2013, 45

Agenda

11:00 – 11:15am Registration

11:15 – 12:00pm Welcome Admissions Academics Financial Aid

12:00 – 12:30pm Student Panel

12:30 – 1:00pm Information / Academic Fair Lunch 12:30 – 1:00 pm Financial Aid Estimate Appointments

1:00 – 2:00pm Campus Tour

Communication Plan

Open House 1

September 12, 2013 Mail Open House Invitations

September 12, 2013 Constant Contact Email for Open House 1

September 12, 2013 Post Open House 1 Invitation to Facebook Page

Invitation Received Initial Confirmation Letter to Student Initial Confirmation Email to Student

September 27, 2013 Final Constant Contact Email for Open House 1

September 27, 2013 Post Final Invitation to Open House 1 to Facebook Page

September 30, 2013 Confirmation Letters Mailed for Open House 1

October 7, 2013 Post Invitation to Open House 1 on Electronic Sign

October 9, 2013 Confirmation Calls for Open House 1

October 11, 2013 Post Welcome to Campus for Open House 1 on Electronic Sign

October 14, 2013 Mail Open House 1 Thank You Letters with Survey Recruitment Plan 2013, 46

October 14, 2013 Email Open House 1Thank You Letters with Survey

October 14, 2013 Post Open House 1 Photo Album to Facebook Page

Open House 2

October 9, 2013 Mail Open House Invitations

October 9, 2013 Constant Contact Email for Open House 2

October 9, 2013 Post Open House 2 Invitations to Facebook Page

Invitation Received Initial Confirmation Letter to Student Initial Confirmation Email to Student

October 30, 2013 Final Constant Contact Email for Open House 2

October 30, 2013 Post Final Open House 2 Invitation to Facebook Page

October 30, 2013 Confirmation Letters Mailed for Open House 2

November 4, 2013 Post Open House 2 Invitation to Electronic Sign.

November 6, 2013 Confirmation Calls for Open House 2

November 8, 2013 Post Welcome to Campus on Electronic Sign for Open House 2

November 11, 2013 Mail Open House 2 Thank You Letters with Survey

November 11, 2013 Email Open House 2 Thank You Letters with Survey

November 11, 2013 Post Open House 2 Photo Album to Facebook Page

Recruitment Plan 2013, 47

Elect to Visit Program November 5, 2013

Due to the success of the inaugural Elect BU Visit Day in 2012, the Office of Admissions decided to continue to offer this visit opportunity for the 2013-2014 year.

 Keep this program very simple, with a brief talk and tour only. However, visitors may request additional appointments after the tour with campus community members such as faculty, coaches, or financial aid.

 Offer two times that a student may attend the program, 9:00 am or 1:00 pm.

 As with the Open Houses, the Office of Admissions will offer families an estimated financial aid awards letter provided to them by the end of the program. For further details on this initiative, please see the language included within the Open House details.

 Theme the program with “I Visited” stickers (like “I voted” stickers).

Agenda Morning Attendees 9:00am Registration

9:00 – 9:15 am Welcome

9:15 – 9:30am Admissions / Financial Aid

9:30 – 10:30am Campus Tour

10:30 am Aid Estimate Appointments Individual Appointments

Afternoon Attendees 1:00 pm Registration

1:00 – 1:15 pm Welcome

1:15 – 1:30 pm Admissions / Financial Aid

1:30 – 2:30 pm Campus Tour

2:30 pm Aid Estimate Appointments Individual Appointments

Recruitment Plan 2013, 48

Communication Plan

October 4, 2013 Mail Elect BU Visit Day Invitations

October 4, 2013 Constant Contact Email Invitation for Elect BU Visit Day

October 4, 2013 Post Elect BU Visit Day Invitations to Facebook Page

Invitation Received Initial Confirmation Letter to Student Initial Confirmation Email to Student

October 21, 2013 Final Constant Contact Email Invitation for Elect BU Visit Day

October 21, 2013 Post Final Elect BU Visit Day Invitation to Facebook Page

October 22, 2013 Confirmation Letters Mailed for Elect BU Visit Day

October 29, 2013 Post Elect BU Visit Day Invitation to Electronic Sign

October 30, 2013 Confirmation Calls for Elect BU Visit Day

November 4, 2013 Post Welcome to Campus for Elect BU Visit Day to Electronic Sign

November 6, 2013 Mail Elect BU Visit Day Thank You Letters and Survey

November 6, 2013 Email Elect BU Visit Day Thank You Letters and Survey

November 6, 2013 Post Elect BU Visit Day Photo Album to Facebook Page

Recruitment Plan 2013, 49

Preview Day March 5th, 19th, 26th

In an effort to improve overall enrollment yield, the following changes were made to the 2013- 2014 Preview Day programs during the annual professional staff retreat:

 Move all Preview Day programs to the Spring semester, and add an additional (third) program. Since we have scheduled the three programs to take place in March, we will try to use the theme “Preview Madness at BU”. We will continue to host these programs on Wednesdays.

 As with the visit programs in the fall, the Financial Aid Office will continue to offer financial aid counseling to students attending Preview Day, though instead of using financial aid estimators, the Financial Aid staff will have the financial aid packages of those admitted students who have filed the FAFSA and are attending the program, and they will be able to go over those packages with the prospective families.

 In addition to the immediate confirmation letter mailed to students upon their RSVP to the Program, we will continue to email an immediate confirmation to any student with a valid email address who RSVP’d for the program by mail as opposed to online.

 Student Ambassadors will continue to personally invite admitted students to all visit programs.

Listed below is the Fall 2012 enrollment funnel for this program:

# of Invitations Returned 89 # of RSVPs 68 # in Attendance 55 Attendance Rate 80.9%

Inquired 55 Applied 54 Admitted 52 Deposited 24 Enrollment 24 Application Yield 98.2% Admitted Yield 96.3% Deposit Yield 46.2% Enrolled Yield 100%

Recruitment Plan 2013, 50

Agenda

9:30 – 9:50am Registration Welcome Admissions Presentation

10:00 – 11:00am Attend Class (Students)

10:00 – 11:00am Parent’s Presentation Financial Aid Student Life Student Support Services

11:00 – 12:00pm Campus Tours

12:00 – 12:30pm Student Panel

12:30pm Lunch

1:15pm Financial Aid Counseling

Communication Plan

February 5, 2014 Mail Preview Day Invitations

February 5, 2014 Constant Contact Email for Preview Days

February 5, 2014 Post Preview Day Invitations to Facebook Page

Invitation Received Initial Confirmation Letter to Student Initial Confirmation Email to Student

February 19, 2014 Final Constant Contact Email for Preview Day 1

February 19, 2014 Post Final Invitation to Preview Day 1 to Facebook Page

February 26, 2014 Confirmation Letters Mailed for Preview Day 1

February 26, 2014 Post Invitation to Preview Day 1 on Electronic Sign

March 3, 2014 Confirmation Calls for Preview Day 1

March 4, 2014 Post Welcome to Campus for Preview Day 1 on Electronic Sign Recruitment Plan 2013, 51

March 6, 2014 Mail Preview Day 1 Thank You Letters with Survey

March 6, 2014 Email Preview Day 1 Thank You Letters with Survey

March 6, 2014 Post Preview Day 1 Photo Album to Facebook Page

Preview Day 2

Invitation Received Initial Confirmation Letter to Student Initial Confirmation Email to Student

March 6, 2014 Final Constant Contact Email for Preview Day 2

March 6, 2014 Post Final Preview Day 2 Invitation to Facebook Page

March 6, 2014 Confirmation Letters Mailed for Preview Day 2

March 6, 2014 Post Preview Day 2 Invitation to Electronic Sign.

March 17, 2014 Confirmation Calls for Preview Day 2

March 18, 2014 Post Welcome to Campus on Electronic Sign for Preview Day 2

March 20, 2014 Mail Preview Day 2 Thank You Letters with Survey

March 20, 2014 Email Preview Day 2 Thank You Letters with Survey

March 20, 2014 Post Preview Day 2 Photo Album to Facebook Page

Preview Day 3

Invitation Received Initial Confirmation Letter to Student Initial Confirmation Email to Student

March 12, 2014 Final Constant Contact Email for Preview Day 3

March 12, 2014 Post Final Preview Day 3 Invitation to Facebook Page

March 12, 2014 Confirmation Letters Mailed for Preview Day 3

March 12, 2014 Post Preview Day 3 Invitation to Electronic Sign.

Recruitment Plan 2013, 52

March 24, 2014 Confirmation Calls for Preview Day 3

March 25, 2014 Post Welcome to Campus on Electronic Sign for Preview Day 3

March 27, 2014 Mail Preview Day 3 Thank You Letters with Survey

March 27, 2014 Email Preview Day 3 Thank You Letters with Survey

March 27, 2014 Post Preview Day 3 Photo Album to Facebook Page

Recruitment Plan 2013, 53

Local Admitted Reception TBD (Upon release of Student Activity Calendar)

In an effort to increase the enrollment yield specifically in the local (Region 1 A, B, C, & D), the Office of Admissions staff has opted to host a visit program in the form of an evening reception geared specifically towards admitted students from those regions.

 In past experience, Mondays and Fridays are not feasible days for hosting visit programs, and our Preview Day programs already fall on Wednesdays. Therefore, we have decided to host the reception on a Tuesday or Thursday in the spring semester, when students will be making enrollment decisions.

 It is our intention that this program feel relaxed and intimate, and center around giving the attendees the opportunity to meet and mingle with members of the Brescia community, so the agenda will be kept very simple – no tours, appointments, student panels, etc.

 The Office of Admissions feels that there is a misconception among local students that there is a lack of student activities, or fun, on Brescia’s campus. In an effort to change that idea, the program will purposefully be scheduled directly prior to a student activity with the open invitation to the guests that they may attend the activity following the reception.

Tentative Agenda (Times may change upon finalization of Student Activity Calendar)

6:30 – 6:40 pm Welcome Vice President for Enrollment, Chris Houk

6:40 – 7:15 pm Mingle/Hors d’oeuvres

7:15 – 7:30 pm Speaker Dean of Students, Josh Clary

7:30 – 7:45 pm Closing Remarks President, Fr. Larry Hostetter

Communication Plan

Recruitment Plan 2013, 54

Individual Visit Programs

During the annual professional staff retreat, the staff agreed that the process for individual campus visits is a successful one and has chosen to make no changes to this program. The continuation of the following specific notes/ideas surfaced to enhance prospective student visits:

 The Office of Admissions will continue the successful practice of providing an estimated financial aid awards letter to visitors who choose to fill out a financial aid estimator just prior to or during their campus visit.

 If the Residence Halls are completely filled during the 2013-2014 academic year, eliminating our ability to use a mock dorm room to show to student visitors, the Office of Admissions will approach a current freshman living in Merici Hall and offer an incentive (gift card) for permission to show her room anytime there is a campus tour.

Listed below is the fall 2011 enrollment funnel for this program:

# of Individual Visits Requested 209 # who Attended 181 Attendance Rate 86.6%

Inquired 181 Applied 145 Admitted 129 Deposited 65 Enrollment 61 Application Yield 80.1% Admitted Yield 89.0% Deposit Yield 50.4% Enrolled Yield 93.8%

Recruitment Plan 2013, 55

Registration Programs April 26, 2014 June 9, 2014 July 7, 2014 August 4, 2014 August 18, 2014

During the annual professional staff retreat, the Office of Admissions felt that this program runs very smoothly, but feels that having the Academic Dean and Dean of Students speak in the morning is no longer necessary. No additional changes in the agenda are needed at this time.

Agenda

9:00 – 9:15am Registration

9:15 – 9:45 am President & V.P. for Enrollment Presentations

9:45 am - ? Meeting with Advisors Lunch

Communication Plan

March 28, 2014 Mail Invitation to Registration Program

March 28, 2014 Send Constant Contact Invitation to Registration Program

March 28, 2014 Post Invitation to Registration Program on Facebook

Invitation Received Mail Immediate Confirmation Letter Email Immediate Confirmation Letter

April 17, 2014 Mail Confirmation Letters for Registration Program

April 17, 2014 Post Registration Invitation to Electronic Sign

April 17, 2014 Send Constant Contact Final Invitation for Registration Program

April 17, 2014 Post Final Invitation to Registration on Facebook

April 22, 2014 Confirmation Calls for Registration Program

Recruitment Plan 2013, 56

April 25, 2014 Post Welcome to Registration Program to Electronic Sign

April 28, 2014 Post Registration Program Photo Album to Facebook

May 12, 2014 Mail Invitation to Registration Program

May 12, 2014 Send Constant Contact Invitation to Registration Program

May 12, 2014 Post Invitation to Registration Program on Facebook

Invitation Received Mail Immediate Confirmation Letter Email Immediate Confirmation Letter

June 2, 2014 Mail Confirmation Letters for Registration Program

June 2, 2014 Post Registration Invitation to Electronic Sign

June 2, 2014 Send Constant Contact Final Invitation for Registration Program

June 2, 2014 Post Final Invitation to Registration on Facebook

June 2, 2014 Confirmation Calls for Registration Program

June 6, 2014 Post Welcome to Registration Program to Electronic Sign

June 10, 2014 Post Registration Program Photo Album to Facebook

June 10, 2014 Mail Invitation to Registration Program

June 10, 2014 Send Constant Contact Invitation to Registration Program

June 10, 2014 Post Invitation to Registration Program on Facebook

Invitation Received Mail Immediate Confirmation Letter Email Immediate Confirmation Letter

June 30, 2014 Mail Confirmation Letters for Registration Program

June 30, 2014 Post Registration Invitation to Electronic Sign

June 30, 2014 Send Constant Contact Final Invitation for Registration Program

June 30, 2014 Post Final Invitation to Registration on Facebook

Recruitment Plan 2013, 57

June 30, 2014 Confirmation Calls for Registration Program

July 3, 2014 Post Welcome to Registration Program to Electronic Sign

July 8, 2014 Mail Invitation to Registration Program

July 8, 2014 Send Constant Contact Invitation to Registration Program

July 8, 2014 Post Invitation to Registration Program on Facebook

July 9, 2014 Post Registration Program Photo Album to Facebook

Invitation Received Mail Immediate Confirmation Letter Email Immediate Confirmation Letter

July 28, 2014 Mail Confirmation Letters for Registration Program

July 28, 2014 Post Registration Invitation to Electronic Sign

July 28, 2014 Send Constant Contact Final Invitation for Registration Program

July 28, 2014 Post Final Invitation to Registration on Facebook

July 28, 2014 Confirmation Calls for Registration Program

August 1, 2014 Post Welcome to Registration Program to Electronic Sign

August 5, 2014 Post Registration Program Photo Album to Facebook

Recruitment Plan 2013, 58

Communication Management

Communication Management is a systematic way of communicating to constituency groups who express an interest in Brescia University. The following is a series of communications that will be developed for the 2013 – 2014 academic year:

Catholic Parishes / Catholic High Schools

During the professional staff retreat, the Office of Admissions felt it important to continue communicating with Catholic parishes, as well as Catholic High Schools within all travel regions. This year, the Office of Admissions will send a postcard to parishes and high schools to remind them of the Catholic Connection Grant Program.

Mailing Sequence:

Time Type Materials Call to Action 10/1/13 Postcard Postcard Reminder of Catholic Connection Grant Program

12/5/13 Christmas Card Christmas Card None

High Schools

During the annual professional staff retreat, the Office of Admissions decided to continue to forego a formal communication plan to high schools due to 1) our materials being distributed as part of the KYACAC program at the beginning of the recruitment year, and 2) that materials are hand delivered to high schools when visited. However, Christmas Cards will continue to be sent to guidance counselors.

Mailing Sequence:

Time Type Materials Call to Action 12/5/13 Christmas Card Christmas Card None

Recruitment Plan 2013, 59

Underclassmen

Underclassmen are those students who express an interest in the University prior to the start of their junior year. It is important not to ignore this initial interest because first impressions are very important, but at the same time we don’t want to expend valuable staff resources. The following communication plan is designed for this population:

Status: Inquiry Registration Status: Freshman Class Of: >= 2016

Mailing Sequence:

Time Type Materials Call to Action 0 Label 2012 Road Piece Return Response Card

Recruitment Plan 2013, 60

Junior

A student begins his/her college search process as early as his/her junior year in high school. Since many college fairs now encourage juniors to attend, it is important for Brescia University to continue to cultivate this population. Therefore, the following communication plan is designed for this population:

Status: Inquiry Registration Status: Freshman Class Of: 2015

Mailing Sequence:

Time Type Materials Call to Action 10/15/13 Email Fall “Cat’s Paws” None Newsletter

10/15/13 Facebook Post Fall “Cat’s Paws” None Newsletter

10/15/13* Inquiry Letter 2012 Viewbook Visit Campus Junior Year Fact Sheet

1/15/14 Email Winter “Cat’s Paws” None Newsletter

1/15/14 Facebook Post Winter “Cat’s Paws” None Newsletter

4/1/14 Email Spring “Cat’s Paws” None Newsletter

4/1/14 Facebook Post Spring “Cat’s Paws” None Newsletter

*Sent after initial bulk mailing campaign.

Recruitment Plan 2013, 61

Senior

A senior is defined as an anticipated or recent high school graduate with no college credit. By far, this population is one of the most important in order to grow enrollment. This population demands constant contact via mail, email, telephone, and text. Because of the importance of this population, a large investment of resources will be expended to recruit this population.

During the professional staff retreat, the following strategies were discussed as enhancements to the current communication plan for seniors:

Facebook

 The Office of Admission plans to continue to utilize alternative media in our recruitment activities. The following are a few strategies that will be used through our Office of Admissions Facebook page: o Invitations to visit programs. o Pictures from visit programs. o Pictures from the road taken by Admissions Counselors using their IPhones.

Inquired

 Having Student Ambassadors call prospective students significantly enhanced the communication from the Office of Admissions. Student Ambassadors will continue to call only applicants in the fall semester, and will focus specifically on calling applicants at 0 days applied. In the early spring semester they will begin calling admitted students to encourage them to file their FAFSA. Following that round of calls, Student Ambassadors will go back to following up with the applicant pool. More details can be found in the Student Ambassador section of the recruitment plan.

 The Office of Admissions will continue to send seasonal email newsletters to prospective students.

 The Office will continue to do a bulk mailing of the campus viewbook to inquired students without valid email addresses. Students with valid email addresses will become part of the Royall Program. The rest of the inquiry sequence will begin in October with a financial aid mailing.

 In order to continue the discussion of value, a letter with a reference link to the financial aid estimator will be mailed along with the Financial Aid Brochure to inquired students. This form will be same used with our campus visitors in order to complete an estimated financial aid awards package for students.

 Ahead of the bulk mailings, the Office Assistant will send out teaser emails through Constant Contact that will provide students with that mailings section to the website to review. These teaser emails will be set up in the summer months to help speed up processing. Recruitment Plan 2013, 62

 The application fee waiver coupon will continue to be extended until February 1st.

 It was agreed that we would like to add a new division-specific viewbook for the Division of Mathematical and Natural Sciences into to the current roster made up of the School of Business and School of Education. Students interested in majors within the schools of business, education, or mathematical and natural sciences will receive the viewbook for their specific division interest instead of the general academic viewbook.

 Admissions Counselors focus will continue to be to build relationships among the admitted pool, so follow-up efforts via telephone, email, and texting will be primarily with this population of students.

Applied

 As mentioned under the inquiry sequence, the Admissions Counselors will continue to focus only on admitted applicants until such time it is appropriate for them to follow up with applied students. This void will be filled by the Student Ambassador calling during the fall semester, with a 0 day applicant focus.

 In addition to the Royall Applicant communication tracks, the Office of Admission has a separate communication track for the Schools of Business and Education, and will develop a new separate communication track for the Division of Mathematics and Natural Sciences this year. Within each of these tracks, we will continue to have separate communications for applicants whose first point of inquiry was their application.

 The length of the communication strategy will remain at 60 days.

 In order to continue the conversation of the value of a Brescia education, a reference to the online financial aid estimator form will be included with the financial aid viewbook when appropriate.

Recruitment Plan 2013, 63

Admitted

 The Student Ambassador Calls will continue to be removed from the admitted communication plan until January when the students will be calling the admitted pool in order to file their FAFSA.

 Brescia University is still able to offer the Thompson School of Business Academic Scholarship to students interested in the field of business that fall within the top two academic tiers. This letter and application will continue to be incorporated into the communication strategy.

 Last year, Brescia University was able to offer the James F. and Virginia Coughlin Endowed Social Work Scholarship to students interested in the field of Social Work and a letter about this scholarship and an application were incorporated into the communication strategy. Now that the scholarship has been awarded, it cannot be awarded again until the student recipient graduates or is no longer enrolled at Brescia, so the letter and scholarship application will be removed from the communication plan.

 A separate communication strategy has been developed for students pursuing a major in business or education, and a new communication strategy will be developed for students pursuing a major in the division of mathematics and natural science. This changes will be to substitute a letter from the Chair of the respective division along with that division’s viewbook in lieu of the academic brochure that is used.

 The number of counselor calls to admitted students will continue to occur at 7 days, 45 days, and 120 days after acceptance.

 Under the award letter strategy, the out of pocket letter sent under the Vice President for Enrollment’s signature will be moved to 45 days after the award letter is mailed. This will help to clarify the aid for students who complete the verification process. Also, language regarding the PLUS loan will be removed.

 A postcard mailing will be added in January to remind all admitted applicants that it is time to file their FAFSA.

Status: Prospect Registration Status: Freshman Class Of: 2014, 2013, 2012

Mailing Sequence:

Time Type Materials Call to Action 9/8/2013 Email Contact 1 Email Complete Royall Application

9/13/2013 Email Contact 2 Email Complete Royall Application Recruitment Plan 2013, 64

9/20/2013 Email Contact 3 Email Complete Royall Application

9/25/2013 Email Contact 4 Email Complete Royall Application

9/30/2013 Email Contact 5 Email Complete Royall Application

10/5/2013 Email Contact 6 Email Complete Royall Application

10/19/2013 Email Contact 7 Email Complete Royall Application

10/27/2013 Email Contact 8 Email Complete Royall Application

11/4/2013 Email Contact 9 Email Complete Royall Application

11/10/2013 Email Contact 10 Email Complete Royall Application

11/17/2013 Email Deadline 1 Email Complete Royall Application

11/25/2013 Email Deadline 2 Email Complete Royall Application

11/29/2013 Email Deadline 3 Email Complete Royall Application

12/1/2013 Email Deadline 4 Email Complete Royall Application

12/2/2013 Email Deadline 5 Email Complete Royall Application

12/8/2013 Email Deadline 2 - 1 Email Complete Royall Application

12/15/2013 Email Contact 11 Complete Royall Application

12/23/2013 Email Contact 12 Complete Royall Application

1/3/2014 Email Deadline 2 – 2 Email Complete Royall Application

1/9/2014 Email Deadline 2 - 3 Email Complete Royall Application

1/13/2014 Email Deadline 2 - 4 Email Complete Royall Application

1/15/2014 Email Deadline 2 – 5 Email Complete Royall Application

1/16/2014 Email Deadline 2 – 6 Email Complete Royall Application

1/22/2014 Email Deadline 3 – 1 Email Complete Royall Application

1/29/2014 Email Contact 13 Complete Royall Application Recruitment Plan 2013, 65

2/6/2014 Email Contact 14 Complete Royall Application

2/16/2014 Email Deadline 3 – 2 Email Complete Royall Application

2/24/2014 Email Deadline 3 – 3 Email Complete Royall Application

2/28/2014 Email Deadline 3 – 4 Email Complete Royall Application

3/1/2014 Email Deadline 3 – 5 Email Complete Royall Application

3/2/2014 Email Deadline 4 - 1 Email Complete Royall Application

3/9/2014 Email Deadline 4 – 2 Email Complete Royall Application

3/13/2014 Email Deadline 4 – 3 Email Complete Royall Application

3/15/2014 Email Deadline 4 – 4 Email Complete Royall Application

3/16/2014 Email Deadline 4 – 5 Email Complete Royall Application

Status: Inquiry Registration Status: Freshman Class Of: 2014, 2013, 2012

Electronic / Visit Program Sequence:

Time Type Materials Call to Action 9/12/2013 Invitation Open House 1 Invitation Attend Visit Program

9/12/2013 Email Constant Contact Fall Attend Visit Program Open House 1 Invitation

9/12/2013 Facebook Post Open House 1 Attend Visit Program Invitation

9/27/2013 Email Final Constant Contact Fall Attend Visit Program Open House 1 Invitation

9/27/2013 Facebook Post Final Open House 1 Attend Visit Program Invitation

10/1/2013 Email Constant Contact Teaser Submit Online Application Financial Aid Inquiry

Recruitment Plan 2013, 66

10/4/2013 Invitation Elect BU Visit Attend Visit Program Day Invitation

10/4/2013 Email Constant Contact Elect BU Attend Visit Program Visit Day Invitation

10/4/2013 Facebook Post Elect BU Attend Visit Program Visit Day Invitation

10/9/2013 Invitation Open House 2 Attend Visit Program Invitation

10/9/2013 Email Constant Contact Attend Visit Program Open House 2 Invitation

10/9/2013 Facebook Post Open House 2 Attend Visit Program Invitation

10/15/2013 Email Fall “Cat’s Paws” Submit Application Newsletter

10/15/2013 Facebook Post Fall “Cat’s Paws” Submit Application Newsletter

10/21/2013 Email Final Constant Contact Attend Visit Program Invitation for Elect BU Visit Day

10/21/2013 Facebook Post Final Elect BU Visit Day Invitation

10/30/2013 Email Final Constant Contact Attend Visit Program Open House 2 Invitation

10/30/2013 Facebook Post Final Open House 2 Attend Visit Program Invitation

11/1/2013 Email Constant Contact Teaser Submit Application Academic Inquiry

1/15/2014 Email Winter “Cat’s Paws” Submit Application Newsletter

1/15/2014 Facebook Post Winter “Cat’s Paws” Submit Application Newsletter

Recruitment Plan 2013, 67

1/17/2014 Email Constant Contact Teaser Submit Application Application Fee Waiver

2/5/2014 Invitation Preview Days Attend Visit Program Invitation

2/5/2014 Email Constant Contact Attend Visit Program Preview Days Invitation

2/5/2014 Facebook Post Preview Days Attend Visit Program Invitation

2/19/2014 Email Final Constant Contact Attend Visit Program Preview Day 1 Invitation

2/19/2014 Facebook Post Final Preview Day 1 Attend Visit Program Invitation

3/6/2014 Email Final Constant Contact Attend Visit Program Preview Day 2 Invitation

3/6/2014 Facebook Post Final Preview Attend Visit Program Day 2 Invitation

3/12/2014 Email Final Constant Contact for Attend Visit Program Preview Day 3 Invitation

3/12/2014 Facebook Post Final Preview Day 3 Attend Visit Program Invitation

4/1/2014 Email Spring “Cat’s Paws” Submit Application Newsletter

4/1/2014 Facebook Post Spring “Cat’s Paws” Submit Application Newsletter

Status: Inquiry Registration Status: Freshman Class Of: 2014, 2013, 2012

Mailing Sequence:

Time Type Materials Call to Action 9/1/13* Letter Inquiry Letter (Non-Royall) Submit Application with sorts for Royall, Recruitment Plan 2013, 68

test scores, Athletic referral, College Fair Viewbook Application Application Fee Waiver BRE

10/1/13** Letter Financial Aid Letter Submit Application Financial Aid Brochure Financial Aid Estimator Application Application Fee Waiver BRE

11/1/13*** Letter Academic Overview Submit Application Academic, School of Business, School of Ed, or Div. of Math & Nat. Sci. Brochure Application Application Fee Waiver BRE

1/17/14+ Letter Application Fee Waiver Submit Application Deadline Application Application Fee Waiver BRE

*Sent after bulk mailing, 0 days after inquiry. **Sent after bulk mailing, 7 days after inquiry. ***Sent after bulk mailing, 30 days after inquiry. +Sent after bulk mailing, 45 days after inquiry.

Status: Inquiry – FAFSA Received Registration Status: Freshman Class Of: 2014, 2013, 2012

Mailing Sequence:

Time Type Materials Call to Action 0* Letter Inquiry Letter Submit Application Viewbook Application BRE Recruitment Plan 2013, 69

0 / 7 Letter Financial Aid Letter Submit Application Financial Aid Brochure Application BRE

*Exclude if already in SIS system.

Status: Applied Registration Status: Freshman Class Of: 2014, 2013, 2012