Recruitment Plan 2013, 1 Office of Admissions Recruitment Plan 2013 - 2014 Recruitment Plan 2013, 2 Table of Contents Mission and Vision Statement 4 Goals and Objectives 5 - 11 SWOT Analysis 12 - 13 Challenges to Recruitment 14 Recruitment Regions: 15 - 42 Region 1A 15 - 16 Region 1B 17 - 18 Region 1C 19 - 20 Region 1D 21 - 22 Region 2A 23 - 24 Region 2B 25 - 26 Region 3A 27 Region 3B 28 Region 4 29 - 30 Region 5 31 Region 6 32 Region 7 33 - 34 Region 8 35 Region 9 36 - 37 Region 10 38 Region 11 39 Region 12 40 Region 13 41 Region 14 42 On-Campus Visit Programs: 43 - 57 Open Houses 43 - 46 Elect BU Visit Day 47 - 48 Preview Days 49 – 52 Local Admit Reception 53 Individual Visit Programs 54 Registration Programs 55 - 57 Communication Management Plan: 58 - 91 Catholic Parishes 58 High Schools 58 Recruitment Plan 2013, 3 Underclassmen 59 Junior 60 Senior 61 - 85 Transfer 86 - 89 Cancelled Applicants 90 International Students 91 New Student Scholarship Program 2013 – 2014 92 - 93 Ambassador Program 94 - 95 Activity Calendar 95 Recruitment Plan 2013, 4 Mission Statement The Office of Admissions will recruit students to grow enrollment while communicating the Ursuline and Catholic traditions of Brescia University. We make a difference in the lives of prospective students by introducing Brescia University’s opportunities for intellectual and moral formation. Vision Statement The Office of Admissions endeavors to become a national leader in enrollment management in Catholic higher education. We envision tremendous enrollment growth, which will allow the University to shape future incoming classes. Recruitment Plan 2013, 5 Goals and Objectives Fall 2012 Total New Student Enrollment Fall 2011 Fall 2010 Inquired 9,557 8,565 7,240 Applied 3,388 3,012 2,353 Admitted 1,677 1,489 1,197 Deposited 342 368 280 Enrolled 323 292 242 Application Yield 35.5% 35.2% 32.5% Admitted Yield 49.5% 49.4% 50.9% Deposit Yield 20.4% 24.7% 23.4% Enrolled Yield 94.4% 79.3% 86.4% Fall 2012 Semester Format Total New Student Enrollment Fall 2011 Fall 2010 Inquired 8,349 7,454 6,173 Applied 2,732 2,451 1,958 Admitted 1,374 1,231 969 Deposited 215 202 169 Enrolled 200 174 152 Application Yield 32.7% 32.9% 31.7% Admitted Yield 50.3% 50.2% 49.5% Deposit Yield 15.6% 16.4% 17.4% Enrolled Yield 93.0% 86.1% 89.9% Fall 2012 Semester Format Freshman Traditional New Student Enrollment Fall 2011 Fall 2010 Inquired 8,018 7,107 5,812 Applied 2,590 2,298 1,790 Admitted 1,316 1,166 883 Deposited 175 159 120 Enrolled 168 145 110 Application Yield 32.3% 32.3% 30.8% Admitted Yield 50.8% 50.7% 49.3% Deposit Yield 13.3% 13.6% 13.6% Enrolled Yield 96.0% 91.2% 91.7% Recruitment Plan 2013, 6 Fall 2012 Semester Format Transfer / Freshman Non-Trad New Student Enrollment Fall 2011 Fall 2010 Inquired 326 337 353 Applied 137 143 160 Admitted 53 55 78 Deposited 37 39 43 Enrolled 29 27 36 Application Yield 42.0% 42.4% 45.3% Admitted Yield 38.7% 38.5% 48.8% Deposit Yield 69.8% 70.9% 55.1% Enrolled Yield 78.4% 69.2% 83.7% Fall 2012 Semester Format Non-Degree New Student Enrollment Fall 2011 Fall 2010 Inquired 5 10 8 Applied 5 10 8 Admitted 5 10 8 Deposited 3 4 6 Enrolled 3 2 6 Application Yield 100% 100% 100% Admitted Yield 100% 100% 100% Deposit Yield 60.0% 40.0% 75.0% Enrolled Yield 100% 50.0% 100% Fall 2012 MBA / Online MSM New Student Enrollment Fall 2011 Fall 2010 Inquired 37 44 Applied 12 22 Admitted 5 6 Deposited 1 6 Enrolled 1 6 Application Yield % 32.4% 50.0% Admitted Yield % 41.7% 27.3% Deposit Yield % 20.0% 100% Enrolled Yield % 100% 100% Recruitment Plan 2013, 7 Fall 2012 MSTL New Student Enrollment Fall 2011 Fall 2010 Inquired 7 5 Applied 5 2 Admitted 2 0 Deposited 2 0 Enrolled 2 0 Application Yield 71.4% 40.0% Admitted Yield 40.0% 0% Deposit Yield 100% - Enrolled Yield 100% - Fall 2012 BU Online - Module I / II Weekend College New Student Enrollment Fall 2011 Fall 2010 Inquired 3 37 Applied 3 15 Admitted 0 7 Deposited 0 7 Enrolled 0 6 Application Yield % 100% 40.5% Admitted Yield % 0.0% 46.7% Deposit Yield % - 100% Enrolled Yield % - 85.7% Fall 2012 BU Online – Online Degree Completion New Student Enrollment Fall 2011 Fall 2010 Inquired 1,178 1,027 948 Applied 631 513 329 Admitted 278 223 188 Deposited 107 137 77 Enrolled 104 103 58 Application Yield 53.6% 50.0% 34.7% Admitted Yield 44.1% 43.5% 57.1% Deposit Yield 38.5% 61.4% 41.0% Enrolled Yield 97.2% 75.2% 75.3% Recruitment Plan 2013, 8 Fall 2012 BU Online – Non-Degree New Student Enrollment Fall 2011 Fall 2010 Inquired 15 22 16 Applied 15 22 16 Admitted 15 22 16 Deposited 15 22 15 Enrolled 15 9 15 Application Yield 100% 100% 100% Admitted Yield 100% 100% 100% Deposit Yield 100% 100% 93.8% Enrolled Yield 100% 40.9% 100% Fall 2012 BU Online – Online Non-Degree New Student Enrollment Fall 2011 Fall 2010 Inquired 15 15 17 Applied 10 6 11 Admitted 10 6 11 Deposited 5 4 6 Enrolled 4 3 5 Application Yield 66.7% 40.0% 64.7% Admitted Yield 100% 100% 100% Deposit Yield 50.0% 66.7% 54.5% Enrolled Yield 80.0% 75.0% 83.3% Recruitment Plan 2013, 9 Visit Programs Fall 2013 Fall 2012 Open House, Explore the Difference (11/10/2012) Open House, Explore the Difference (2/23/2013) Preview Day (10/10/2012) Preview Day (2/13/2013) Elect To Visit Day (11/6/2012) - Total (Excluding Registration Program) Individual Appointments ( / month for 9 months) *Application fee waived for campus visitors. Total Number of Participants: Fall Open House Spring Open House # of Invitations Returned 52 26 # of RSVP 43 21 # in Attendance 32 17 Applied 30 17 Admitted 30 17 Deposited 10 11 Enrolled 10 10 RSVP Yield 82.6% 80.7% Attendance Rate 74.4% 80.9% Application Yield 93.8% 100% Admitted Yield 100% 100% Deposit Yield 33.3% 64.7% Enrolled Yield 100% 90.9% Fall Preview Day Spring Preview Day # of Invitations Returned 48 44 # of RSVP 37 33 # in Attendance 27 29 Applied 27 28 Admitted 25 28 Deposited 9 16 Enrolled 9 16 RSVP Yield 77.1% 75.0% Attendance Rate 72.9% 87.8% Application Yield 100% 96.6% Admitted Yield 92.6% 100% Deposit Yield 36.0% 57.1% Enrolled Yield 100% 100% Recruitment Plan 2013, 10 Individual Appointment # of Visits Requested 209 # in Attendance 181 Applied 145 Admitted 129 Deposited 65 Enrolled 61 Attendance Rate 86.6% Application Yield 80.1% Admitted Yield 89.0% Deposit Yield 50.4% Enrolled Yield 93.8% All visit information are for freshman applicants only. Recruitment Plan 2013, 11 Objectives for 2013-2014 Goal: Increase New Student Enrollment Reach new student enrollment goals for the 2013 – 2014 academic year. Goal: Increase Enrollment Yield in Local Territories Refocus prospective student outreach in all Region 1 and 2 areas. Goal: Promote the Catholic and Ursuline Heritage of Brescia University Continue grass roots outreach to the Catholic community to help increase the number of prospective students receiving the Catholic Connection Grant. Recruitment Plan 2013, 12 SWOT Analysis Strengths Variety of undergraduate academic programs that are not typically found at a small Catholic university. Affordable private education with an excellent institutional aid program. Only Catholic university in Western Kentucky. Faculty and staff are very involved in the professional, personal, and spiritual development of students. A small campus that is close to downtown amenities and is safe. Record increases in enrollment which have resulted in more non-athlete students. Senior leadership who are willing to recruit students to the University. Five year strategic plan that will gel with the downtown development project. Processing speed of admissions and financial aid staff in application materials. Student telecounseling program. New leadership in Athletics as well as new coaching staff. Increased vibrancy of Career Services Office. New labs in Science Building. Addition of Student Services Center with purchase of 5/3 property. Addition of Honors College/Honors Theme House. New leadership in Student Development Office with addition of new Dean and new Director of Student Activities New leadership in Office of Financial Aid with addition of new Director of Financial Aid. Recruitment Plan 2013, 13 Weaknesses Large percentage of athletes who represent on-campus student population which may affect a non-athlete student’s decision to enroll. Campus aesthetic (i.e. décor in Lechner Center, no lights on in buildings, temperature of buildings, odor of buildings especially the cafeteria, elevators, overall cleanliness, chalkboards in classroom, etc.) Isolated experiences during which prospective students encounter a lack of client service from other campus offices/faculty. The increased success of BU Online has a competitive impact on the day programs ability to recruit new transfer students. Lack of racial diversity among student population. The lack of statistical information to provide to prospective students and their parents when they have questions (i.e. What percentage of pre-health science majors get into a graduate program?). Frequent turnover within Athletics Department. Opportunities Additional corporations moving to Owensboro which would create more internship opportunities and professional positions. A growing Owensboro / regional population. Completion of I-69.