WEDNESDAY 30 JANUARY 2013 • [email protected] • www.thepeninsulaqatar.com • 4455 7741 inside I still haven’t CAMPUS escaped • Family Math Day at Qatar comparisons with Academy Lata Mangeshkar: P | 5 Asha Bhosle P | 8-9 MARKETPLACE • Qatar Airways unveils social media contest P | 6 HEALTH • Placebo as good as most drugs for kids’ migraines P | 7 FEATURE • Entrepreneur stubs out cigarette garbage P | 11 TECHNOLOGY • As world of gadgets grows, online industry New models tunes in to video ads P | 12 heat up Doha LEARN ARABIC • Learn commonly used Arabic words and their meanings P | 2-4 P | 13 2 PLUS | WEDNESDAY 30 JANUARY 2013 COVER STORY F12berlinetta wins hearts lfardan Sports Motors has launched the new F12berlinetta at the 2013 Qatar Motor Show. The sleek beauty Ahas already developed a buzz among the car lovers in the country. According to offi- cials there is already a long waiting list for this most powerful and high-performance road-going Ferrari ever. Sporting a new V12 engine, the F12berlinetta’s aerodynamics has also been honed to the extreme in an innovative design that redefines classic Ferrari themes. Shorter, lower and narrower than the previ- ous V12 coupé, F12berlinetta costs over a million (QR1.3m-QR1.7m) and is one of the most antici- pated Ferrari. The wheelbase is shorter and its engine, dash- board and seats are lower in the chassis. A new suspension and gearbox layout helped reduce the car’s rear volume. This helps to make it shorter, New assembly and joining technologies were also Sharing the spot light with the F12berlinetta, lower and narrower. The F12berlinetta boasts adopted in its construction. This has allowed the Alfardan Sports Motors displayed the Ferrari ideal weight distribution (54% over the rear axle) car’s overall weight to be kept to just 1525 kg and “FF” at their stand in the Qatar Motor Show. as well as a lower centre of gravity that is further has maximised its performance efficiency with tor- The FF is the company’s most powerful, versatile back in the chassis. sional rigidity boosted by 20 per cent. four-seater ever, as well as its first ever four- The F12berlinetta’s spaceframe chassis and With a Fiorano lap time of just 1’23’’, 0-100km/h wheel drive. bodyshell now incorporate no less than 12 dif- acceleration in 3.1 seconds and 0-200 km/h in 8.5s, The FF - an acronym for Ferrari Four (four ferent aluminium alloys, some of which have been the F12berlinetta is the most high-performance seats and four-wheel drive) - ushers in an entirely used for the first time in the automotive sector. road car in Ferrari history. new GT sports car concept. olls-Royce Motor Cars Doha presented celebrates the spirit of human endeavour that “The founding forefather Sir Charles Stewart the Rolls-Royce Phantom Coupé Aviator drove a British hero and subsequently led Rolls- Rolls was a pioneer who pushed the bounda- Collection at the 2013 Qatar Motor Royce to simultaneous world speed records on ries of motoring and aviation to the limit, and RShow. The collection is inspired by land, air and in the water. we celebrate his memory with the launch of the Charles Stewart Rolls, one of the founders of the The first in the collection of 35 Phantom Coupé exclusive Phantom Coupé Aviator Collection,” company, and the legend of the Schneider Trophy- Aviator Collection models debuted at the third said Mohammad Kandeel, General Manager of winning Supermarine S6B, which was powered edition of Qatar Motor Show being held at Doha Rolls-Royce Motor Cars Doha. “The cars hint by a Rolls-Royce R Type engine. The collection Exhibition Centre. at experiments in early flight married to the best engineering, modern design and exquisitely crafted materials. The collection takes Rolls- Royce Bespoke to new levels of subtle, yet beau- tiful detailing.” Finished in Aviator Grey, the Phantom Coupé Aviator Collection features a contrasting matt bon- net, window and grille surround while inside, the interplay of wood and metal hint strongly at a cock- pit theme. A Thommen, aviation-grade clock with blood orange needle tips is embedded in the metal foil upper fascia, complemented by matt black dials for power reserve, speedometer and fuel gauges. The leather-lined glove compartment includes an embossed Charles Rolls quote following his first flight with the Wright Brothers in 1908: “The power of flight is as a fresh gift from the Creator, the greatest treasure yet given to man.” Phantom Coupé Aviator Collection models are now available for client orders from Rolls-Royce Motor Cars Doha. Phantom Coupé Aviator lands in Qatar PICTURES: SHAIVAL DALAL PLUS | WEDNESDAY 30 JANUARY 2013 3 flagship of the Maserati prod- uct range, A the new Quattroporte is larger, Maserati Quattroporte wows all lighter, more luxurious and faster than the globally-acclaimed car it replaces. The sixth-generation Quattroporte is a leap forward that not only sets the high-technology tone for Maserati’s upcoming range of new- models, but also remains faithful to Maserati’s long history of luxury sports sedans. The Quattroporte will be followed by Ghibli and the Levant luxury SUV entering key growth segments for the luxury brand. At the press conference, Umberto Cini, Managing Director for Maserati Overseas Markets, commented: “50 years ago we took a revolutionary step when we successfully put a Maserati racing engine inside the body of a sedan; this idea not only changed our brand but brought a new segment of the industry to life.” Commenting on the arrival of the new Maserati Quattroporte, Mohamed Kandeel, General Manager, Alfardan Sports Motors said that “we are honoured at Alfardan Sports Motors to introduce the all-new Maserati Quattroporte for the first time in the Middle East.” Timed to coincide with the launch of the new Quattroporte at the Detroit Motorshow, Maserati now has a fresh web identity thanks to the presentation of the new official Maserati. com website. aleh Al Hamad Al Mana company is showcasing an impres- Ssive Infiniti lineup of vehicles at the Qatar Motor Show. The line-up includes the new Infiniti JX, which was recently launched in Qatar. In 2012, Saleh Al Hamad Al Mana company inau- gurated the Infiniti Retail Environment Design Initiative (IREDI) showroom. The Infiniti G Convertible, which is based on the highly popular Infiniti G Coupe, uti- lizes a model-exclusive design from the A-pillars back. The Infiniti G37 Convertible combines power and grace and features a 7-speed automatic transmission, and a dynamic exterior, interior and chassis. The 3.7-liter Double Overhead Camshaft (DOHC) 24-valve V6 produces 328 horsepower and 37 kg-m of torque. Also on show are Infiniti QX, all-new Infiniti JX, Infiniti FX, and Infiniti FX Sebastian Infiniti brings grace, Vettel — the exclusive Formula One inspired crossover. power and luxury 4 PLUS | WEDNESDAY 30 JANUARY 2013 COVER STORY Volkswagen reveals Golf GTI concept ne of Volkswagen’s most popular models globally, the introduc- Otion of the GTI con- cept will be welcome news to driving enthusiasts across the Middle East as it offers an even more striking and sporty char- acter than any of its forerunners. The model offers a two-litre tur- bocharged direct-injection petrol engine with 220HP, as well as new progressive steering avail- able as standard. Also making its inaugural appearance in the Middle East is the new Golf. The seventh generation of the global best seller has scored again; the lat- est Golf is up to 100kg lighter and 23% more fuel efficient than its predecessors. The new design adds additional dynamism and precision with enhanced quality and comfort, increased leg-room, 30litres more boot capacity, as well as a multi collision brake system and proactive passenger protection system. MINI Paceman set to sizzle lfardan Automobiles, the official importer of MINI cars in Qatar, has revealed the latest models such as MINI Paceman A— the first sports activity coupé in the premium compact segment that combines the sporti- ness of an SUV and the design of a coupé. The MINI Paceman is available in eight body fin- ishes, two roof colours, and offers six light alloy wheels in four colours. The brand new horizontal taillights emphasise the MINI Paceman’s fresh new look, as elegance and athleticism go hand-in-hand with the elongated doors, sloping roofline and rising shoulders. The MINI Paceman’s high-powered engine boasts lowered sports suspension as standard, which accentu- ates the trademark MINI go-kart feeling. All variants, which include the MINI Cooper and Cooper S, come with a six-speed manual gearbox, or a six-speed auto- matic option with an output spread from 122 hp to 184 hp, to ensure that the MINI Paceman gives its passengers the drive of their life. Alfardan Automobiles also revealed the new MINI John Cooper Works GP, the fastest MINI ever built. The limited edition model boasts an extensively modified four-cylinder turbocharged engine developing 160 kW/218 hp, adjustable coilover suspension, an ultra-powerful sports braking sys- tem, the DSC stability control system with GP race mode. Only 2,000 units of the new MINI John Cooper Works GP have been produced worldwide, 20 of which are available for purchase from MINI importers across the Middle East. CAMPUS PLUS | WEDNESDAY 30 JANUARY 2013 5 Family Math Day at Qatar Academy he annual Family Math Day at Qatar Academy is turning into a tradition, an anticipated day in the Primary School Twhere students from pre-3 all the way to Grade 5 welcome their parents to their classrooms to work on age-appropriate math activities prepared by their teachers.