Soft Drinks Internationa l – May 2010 ConTEnTS 1 news
Europe 4 Africa 8 Middle East 10 The leading English language magazine published in Europe, devoted exclusively to the India 12 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Asia Pacific 14 Americas 16 Ingredients 20 features Innovative Plant Concept 44 Juices & Juice Drinks 24 Healthy Options 34 Accommodating the wide range of Ewa Hudson assesses whether health options demanded of a modern produc - Energy & Sports 28 and wellness-positioned soft drinks are tion line, whilst increasing efficiencies, Waters & Water Plus Drinks 30 recession-proof. is the goal, writes Dietger Spiegel. Carbonates 32 Whey To Wellness 38 Hot Fill Challenge 46 Protein fortification offers a distinctive Significant cost savings can be achieved dimension to wellness drinks, claims using its one-piece closure for hot fill, Packaging 54 Mark Neville. claims Bericap. Environment 58 Getting Fruity 40 Innovative Solutions 48 People 57 Introducing drinksplus – a solution from Developments in closure lightweighting SIG Combibloc that makes the added can offer significant material and energy Events 63 value of a product perceptible, bit by bit. savings, says Romeo Corvaglia. Bubbling Up 64 The Future Of Flavours 36 New legislation affecting flavourings will come into force across the European Union in 2011. Barry Welch explores the potential impact on soft drinks producers. regulars
Comment 2 BSDA Cap That! 50 22 A look at cap and closure innovation Science Monitor 23 from leading industry specialists. From The Past 64 Healthy Figures 52 It’s easy to see why the global players in Buyers Guide 66 the beverage industry are chasing the Classified 69 dragon, reports Richard Corbett.
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Portola Packaging are a leading global supplier of plastic For more information visit www.portola.eu.com CAPS and CLOSURES for the Food and Beverage Industries. Or contact: [email protected] +44(0)1302 552400 2 CoMMEnT Soft Drinks Internationa l – May 2010
Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions
Correspondents: EUroPE Self regulation Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay ASIA & PACIFIC can work Kelvin King T. C. Malhotra As this May issue reaches readers' desks HRH Queen Elizabeth II will have AMErICAS richard Davis delivered, or be about to deliver, the Queen's Speech setting out the policies of her new British government. It goes without saying that the UK drinks industry, with Market Analyst its significant workforce and successful manufacturing operations, will be looking richard Corbett for all the economic support it can get as the recovery grows, but what it does not Scientific Adviser need is bureaucratic interference. Recent events have demonstrated that the Diana Amor industry - and not just in the UK - is perfectly capable of self-regulating on a number of key issues. In the US the American Beverage Association has spearheaded a highly Annual Subscription Rates (inc. postage) successful campaign to remove full calorie soft drinks from the nation's schools. EU Member State: £110, €150 Adopting School Beverage Guidelines, the ABA reports that there has been a 88% rest of World: £125, €170, $200 decrease in total calories contained in all beverages shipped to schools and a 95% Individual copies: £15, €20, $27 reduction in shipments of full-calorie soft drinks to schools. ABA boasts it has “successfully changed the beverage landscape in schools Subscription Enquiries across the country.” The School Beverage Guidelines provide for a range of lower- Soft Drinks International calorie, nutritious, smaller-portion beverage options. As a result, the beverage mix Po Box 4173, Wimborne BH21 1YX, UK in schools continues to shift to waters, portion-controlled sports drinks, diet Tel: +44 (0)1202 842222 drinks and 100% juices. Fax: +44 (0)1202 848494 Meanwhile in Europe, UNESDA has been proactive when, in our digital age, it E-mail: [email protected] comes to responsible marketing to children under the age of 12. Building on its already established self-regulatory measures for marketing to children, in February Editorial - News this year the European association issued guidelines for all digital marketing A & S Editors communications media purchasing as well as all brand and corporate sites. 5 Gloucester Street, UNESDA states: “While we believe the digital space can be a wonderful way to Faringdon, oxon. Sn7 7JA, UK communicate, share and learn, UNESDA members commit not to market products Tel: +44 (0)1367 241660 targeting children through the internet and other forms of digital marketing E-mail: [email protected] communications.” And now, last month the British Soft Drink Association (BSDA) has responded Editorial - Features to concerns over the promotion of high caffeine content (energy) drinks to Soft Drinks International children and others by publishing a code of practice which requires that all drinks Po Box 4173, Wimborne BH21 1YX, UK with a high caffeine content carry the additional labelling statement: “Not suitable Tel: +44 (0)1202 842222 for children, pregnant women and persons sensitive to caffeine”. In addition, Fax: +44 (0)1202 848494 such drinks may not be promoted or marketed to persons aged under 16. E-mail: [email protected] There are important legislative issues regarding obesity, nutrition, labelling, marketing and the environment; governments worldwide can be assured that, US Representative when it comes to soft drinks, self-regulation can and does work. 105 South Fifth Street Paris, Arkansas 72855, USA Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected]
Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Tel: +44 (0)1202 842222 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Fax: +44 (0)1202 848494 E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).
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Soft Drinks Internationa l – May 2010 Late Bulletin Dr Pepper Snapple Group has raised its profits guidance for 2010, despite reporting a decline in profits and sales in the first quarter of the year. The firm reported net sales at US$1.25bil - lion for the three months to the end of March, narrowly down on sales of $1.26billion in the same period of 2009. Volume sales fell by 3% as rises for Snapple, Mott's and Hawaiian Punch were offset by mid single-digit declines in carbonated soft drinks. The group also reported net profits at $89million, compared to $132million in the first quarter of last year.
Nestlé Waters North America ’s six regional spring water brands are to sponsor the National Parks Conservation Association (NPCA) in the US. The partnership will include Nestlé’s Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills brands. Nestlé said it will work with the NPCA to support the protection of the country’s national parks for present and future generations. Nestlé Waters will also offer a Facebook Cause promotion, which will directly benefit NPCA.
The Coca-Cola Co has launched a 2010 FIFA World Cup competition to invite consumers to contribute to “the longest- ever online goal celebration”. The digital campaign invites fans to film and upload their own goal celebrations to www.YouTube.com/Coca-Cola or http://celebrations.coca- cola.com. Submitted clips will be edited into a continuous ‘loop’ to create a "non-stop celebration” that will air on the web - site throughout the year.
Coca-Cola Hellenic Bottling Company saw its profits soar in the first quarter, boosted by cost cutting measures and its restructuring last year. For the three months ended 2nd April, The Global the Greek bottler earned €25.4million (US$33.7million) com - pared to €1.9million in the prior year. Revenue remained flat at Nutraceutical Event €1.37billion, while operating profit increased 20% to reach €43.4million. The American Beverage Association (ABA) has elected the 18 - 20 May 2010 πresident of Pepsi-Cola North America Beverages to its board. Tom Bene will assume the Vice Chair position vacated by Hugh GENEVA PALEXPO Johnston, Executive Vice-President of global operations for PepsiCo. In addition, the firm has elected five further members Switzerland to its board of directors.
The Coca-Cola Co said it plans to build two plants in China this year as part of its three-year investment in the country. Speaking at the opening of the 2010 World Exposition in Shanghai, Chairman and CEO Muhtar Kent reaffirmed the com - Register for FREE online NOW at pany’s long-term commitment to China. “We have two new bot - tling plants scheduled to open in 2010,” Kent told attendees. www.vitafoods.eu.com/sd1 “The two new Coca-Cola bottling plants in China will open in Inner Mongolia and in the Guangdong province later in 2010.” & benefit from The firm opened an innovation centre and three production plants in China last year. Fast track entry
Thailand’s Pepsi bottler, Serm Suk , is to invest heavily in production capabilities over the next three years. This will Free event guide include a new plant as well as the expansion and upgrading of existing facilities. The announcement came only days after Strategic Beverages (Thailand) indicated that it was aiming to acquire a controlling interest in the long-established bottler. Save €80 Strategic is a joint venture between PepsiCo and two senior executives of Pepsi-Cola (Thai) Trading . The latter company, a PepsiCo subsidiary, already holds nearly 25% of the Serm Suk shares and another PepsiCo subsidiary has a 16.6% stake. Join us on
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Co-located with Finished Products Expo 4 InDUSTrY nEWS Soft Drinks Internationa l – May 2010 Equity investment Europe for refresco REFRESCO, leading European producer of private label fruit juices and soft drinks, and More of innocent 3i, the international private equity company, have agreed for 3i to acquire newly issued for Coca-Cola Refresco shares, representing a 20% stake in the total share capital of the company. The SMOOTHIE maker innocent has agreed a total value of the capital injection amounts to deal with Coca-Cola to buy the shares of €84 million and will be used to implement innocent’s two original start-up investors, further growth plans. The existing sharehold - who want to retire. In addition, each of the ers, an Icelandic consortium of investors led founders of innocent will relinquish a minor - by Stodir, and the management of Refresco, ity of their own shares, but retain the major - maintain their shareholdings and fully support ity of them. the transaction. The founders say they will continue to Refresco operates 19 production sites in lead the business as before, pursuing their eight European countries and this is 3i's sec - mission of getting healthy, natural food and ond investment in Refresco, having supported drinks to as many people in as many places a management buyout in 2003. as possible – as well as pushing hard for bet - Stodir led the buyout of Refresco in April ter social and environmental standards 2006 with Kaupthing Bank and Vifilfell, backing across the business and donating 10% of the management team in a strategy that profits to charity. combined acquisition-based growth with cap - The agreement is subject to approval by ital investment for organic growth. Revenues the competent merger control authorities. and profits have doubled during the last Richard Reed, co-founder of innocent, port our mission of getting our natural, three years, and total turnover amounted to said: “This deal is good news for all parties - healthy food to as many people in as many €1.2 billion in 2009. After the new capital it allows our original investors to retire and places as possible.” investment, the Icelandic consortium of realise the value they helped create, Coca- James Quincey, Coca-Cola’s Business Unit investors holds a 62% share of Refresco. Cola gets to increase its investment in the President for Northwest Europe and the Hans Roelofs, CEO of Refresco, said: “We business and we strengthen our relationship Nordics, added: “We are excited to invest are very excited by the capital injection and with a partner that can help our interna - further in innocent’s future. We have long the re-entry of 3i. Refresco is a fast growing tional expansion. Importantly for us, the admired their brand and their products and company with ambitious plans for the future. founders, we keep the majority of our believe in the business’s long term growth Through our 'buy-and-build' strategy we can shares and will continue to run the business potential. Our relationship is working well now further extend our presence in the with full operational control. and the founders will continue to lead the European market through acquisitions as well “We have worked with Coca-Cola for business. We will do all we can to help inno - as by internal growth. We know that 3i is a over a year now and the relationship is cent make its products available to more reliable and dedicated partner who will sup - going well. They are a great partner to sup - consumers in Europe.” port us in achieving our goals.”
Government Coca-Cola to sell Swedish and delays soft norwegian bottling units drinks tax COCA-Cola Inc has reached a preliminary North American volume. agreement to sell its bottling operations in The deal, which requires Coca -Cola to THE Finnish government has decided to Sweden and Norway. The divestment forms sell its own bottling operations in Norway postpone the introduction of its controver - an integral part of a broader realignment and Sweden, is currently at an advanced sial soft-drinks tax. Instead, the Ministry of under which Coca -Cola acquired the North stage of completion. Under the preliminary Finance (MoF) plans to re-write the so- American operations of its largest bottler, agreement Coca -Cola Enterprises (CCE) called 'Sugar Tax' bill to include a levy on a Coca -Cola Enterprises, in a cashless deal val - has agreed to acquire the two Nordic busi - broad range of confectionery products. ued at US$15 billion. ness units for US$822 million, subject to the The MoF has been under increased lobby - Coca-Cola will, once the agreement signing of definitive agreements. ing pressure from the soft drinks industry to becomes final in the second half of 2010, Under the same agreement, CCE would abandon the 'Sugar Tax', which the govern - have direct control over some 90% of total acquire the rights to acquire Coca-Cola's ment originally planned to introduce on 1st 83% shareholding in its German bottling July, 2010. operations in 2011-2012. The MoF now plans to present its revised nen, a tax adviser at the MoF. Pro forma, including the contributions of 'Sugar Tax' bill to parliament in September, A previous government, headed by the Norway and Sweden, CCE would have gen - with the aim of introducing the blanket tax Social Democrats, had abolished the then erated approximately US$7.3 billion in rev - by mid-year 2011. The widened scope for prevailing 'Sugar Tax' on confectionery, enues, US$850 million in operating income, the tax will also include ice-cream. including chocolate, in 2000. The wider tax and US$1.2 billion of EBITDA (earnings “Our starting point at this stage is that net is expected to yield around €135 mil - before interest, taxes, depreciation and the tax will be broadened to not just include lion for the Finnish Exchequer. The tax intake amortisation) in 2009. The bottling units to soft drinks, but also a wide range of confec - from soft drinks will amount to an estimated be acquired are currently operated by Coca- tioneries and ice cream too,” said Veli Auvi - €86 million annually. Cola Drikker AB and Coca-Cola Norge AS. Soft Drinks Internationa l – May 2010 EUROPE 5
sion (Cabana, Beacon, Ben Shaws (dispense), Less sugar, Exceptional year Cariel and Dayla ) enjoyed a sales rise of 36%. The company, which ended the year smaller pack REPORTING its year end results, Nichols plc with positive cash of £11.2 million, records that group turnover was up 29% at announced the dividend would rise to 9%. THE UK's Food Standards Agency (FSA) has £72.4 million (compared to £56.2 million in “2009 was an exceptional year for us. Not recommended that beverage manufacturers 2008); profit before tax (pre exceptional only did we produce outstanding financial reduce the amount of added sugar in their items) was £12.2 million (2008: £10 million) results across all of our operations, we also products and introduce a small portion size of an increase of 22%; earnings per share (pre- continued to out-perform our competitors 250ml for those drinks which contain added exceptional items) was 23.44 pence, an and increased market share. “Although the sugar. increase of 17%. general economic outlook remains uncertain Dr Clair Baynton, Head of Nutrition at the Within the soft drink division the flagship and the consumer market is still highly com - FSA, said: “We recognise the excellent work Vimto brand (pictured), now available in 65 petitive, we are confident of delivering fur - already achieved by many food businesses to countries, saw sales rise 28%. International ther growth this year,” commented John make healthier eating easier. But to make even sales rose 33%. Nichols, Non-Executive Chairman. greater progress it’s important that everybody The soft drinks on draught dispense divi - gets behind our recommendations on satu - rated fat, added sugar and portion sizes. “This isn’t about telling people what to eat. pack sizes available for people to choose from We want to make it easier for people to to meet their varying needs and nutritional make healthier choices – to choose foods information is provided on the label. with reduced saturated fat and sugar – or “There are however, significant technical, smaller portion sizes.” financial and consumer challenges which man - Responding to these recommendations the ufacturers will need to assess when exploring British Soft Drinks Association said: new product developments. The quality of “The soft drinks industry is committed to products remains paramount and we need to working with government on its health and ensure new product innovations meet con - wellbeing objectives and we will consider the sumer tastes and demand. FSA’s recommendations and how we can “We are pleased the FSA has recognised build on our considerable achievements in the ongoing work undertaken by the industry developing low and no added sugar drinks. in providing a wide choice of soft drinks and “Over the last 20 years an extensive range pack sizes, but believe that an emphasis on the of low and no added sugar drinks has been importance of a balanced diet and active introduced; these now account for more than lifestyle would be more beneficial than the 61% of the market. There is a wide range of setting of arbitrary targets.” 6 EUROPE Soft Drinks Internationa l – May 2010
of how leading companies are supporting Sustainable carton the green economy, working together to Encouraging news in the provide products with a better environmen - UK Soft Drinks industry deal for France tal profile, but without additional cost.” – but not for everyone. Tetra Pak launched the first FSC-labelled TETRA Pak will supply more than 100 mil - carton package, Tetra Recart, in 2007. The In encouraging news for the UK Soft Drinks lion Forest Stewardship Council (FSC)- following year, 2008, it sold around 100 mil - industry, 77 of the top 281 companies in labelled carton packages to Carrefour stores lion FSC-labelled packages worldwide, and in the market are growing at more than 10% across France during 2010. The supply agree - 2009 it reached more than 2.3 billion. The per annum and making healthy profits. ment is seen as an important milestone in ambitious deployment will continue in 2010 However, according to industry analysts Tetra Pak’s global FSC deployment ambi - with roll-out of FSC-labelled packages with Plimsoll, while many of these companies are tions. In France the company has set a goal customers in several new countries. breaking new ground and leading a sustain - of having FSC labelling on at least 90% of A significant constraint to making FSC- able recovery in the market, there are 42 the 3 billion packages it sells in the country labelled packages available everywhere is the other companies whose headline grabbing each year, before the end of 2012. limited supply of FSC certified wood; only sales growth masks something much more The agreement has been welcomed by 6% of the world’s forests are currently cer - sinister. Serge Orru, General Manager of WWF tified. Tetra Pak's ultimate aim is to produce David Pattison, senior analyst and author France, who said: “This major initiative, led all its cartons using wood fibre from forests of the new Plimsoll Analysis explains, “Firstly, by two WWF partners, is a great example with FSC certification. it makes a nice change to have some posi - tive news to report. 77 growing, increasingly profitable companies have either tapped million litres, compared to the corresponding into a new, fast growing revenue streams or Beverage sales level for 2008. Sales of bottled water are just the best performers in the old amounted to 58.9 million litres, a sizeable ones. Anyone struggling to make the most decline in Finland decrease of some 8.5% against comparable of the recovery should look at these com - data for the previous year. panies and ask themselves ‘what do these THE prevailing downturn in the national Despite a broader range of sugar-free guys sell, make or do differently to me?’” economy contributed to another weak year drinks, due to the launch of new products by However, Pattison warns that there are for beverage sales in Finland. Sales of soft Hartwall and Sinebrychoff during 2009, this 42 companies achieving this eye catching drinks declined while a significant dip in con - segment of the market remained static in sales sales growth but their profitability tells a sumption was noticeable for bottled water terms, retaining a 35% share of all soft drinks very different story, “Essentially there are 2 products in 2009, according to Finnish Brew - sales, the same percentage level as in 2008. types of growth in the market – Good v ing and Soft Drinks Industry Federation (FBS - In terms of packaging, just 12% of soft Bad. 42 companies have achieved over the DIF) figures. drinks and bottled water products were sold 10% sales growth but in doing so have seen Sales of soft drinks totalled 267.9 million in cans, with the majority, equivalent to 85.3% their profit margin collapse. They are simply litres in 2009, down by 0.8% and equal to 2.2 , sold in recyclable bottles. overtrading. The accolades of growth are all well and good but the bills need paying too. More worrying, 2 of these companies have been loss making for 2 years – even with double digit sales growth I doubt they will make it to a third”. On the subject of companies getting it wrong at both ends of the scale, Pattison offers this warning, “While the market con - tinues to recover and the 77 top perform - ers show the way, there are 75 companies facing a very bleak future indeed. Losing sales, profits and probably most of their remaining options, these companies have been rated as Danger in our report. Time is running out and only a takeover or a rapid turnaround is likely to redeem their situa - THE Superstar Poland competition awards ceremony has taken place in Poznan. The POS tion”. contest, organised by Verlags GmbH, MTP Sp. z o.o. was won by ATS Display's Novo line created The new Plimsoll Industry Analysis – Soft for CCHBC group in both the Technical Realisation and Innovation categories. Drinks will tell you instantly which compa - nies are prospering in the post recession market place, those taking a big gamble and those heading for trouble. It gives an instant performance rating on the top 281 compa - In brief… nies in the market and an overview of which companies are ripe for acquisition G UK soft drink company, Villa Drinks, has -day’ fruit drink. Established over 120 years and who is set to be buying. Each company created 17 new jobs at its factory in Sunder - ago, Villa Drinks produces well-known brand is assessed using the Plimsoll Model - A land, acquired new machinery and brought names such as Hadrian Clear, Mr Fenwick’s graphical and written analysis that lays bare new products to market after securing a and Villa Mixers. the facts and gives you instant opinion. £1 million asset-based lending (ABL) facility The business has recently launched Wild Readers of Soft Drinks International are entitled from Lloyds TSB Commercial Finance. The juices, aimed at children and sold in an ani - to a £50 discount of this new special edition of business’ expansion has resulted in it mal-shaped bottle, and Bolt energy drinks. the Plimsoll Industry Analysis – Soft Drinks. Call recently securing a contract with a major The firm also manufacturers packaging for its 01642 626400 for further details and quote national supermarket chain to supply its new drinks and produces 75 million glass and reference PR/DR80. range of Crystal juices, a ‘one of your five-a plastic bottles a year. Soft Drinks Internationa l – May 2010 EUROPE 7
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Tel.: +49 9163 88-450 www.martin-bauer-group.comTel.: +49 9163 88-450 [email protected] [email protected] 8 InDUSTrY nEWS Soft Drinks Internationa l – May 2010 Water partnership Africa extended WADA, the Water and Development Alliance, is to extend its operations in sub-Saharan Clover buys Africa thanks to a further joint investment of US$12.7 million by its partners, The Coca- back stake Cola Company and USAID, the US Agency for International Development. These funds SOUTH African dairy and juice giant Clover will support eight new extended programmes Industries has bought back the 34.99% stake in Angola, Burundi, Ghana, Malawi, Mozam - previously held by Hosken Consolidated bique, Senegal, South Africa and Tanzania. Industries, an investment group with exten - Working with local partners in each coun - sive interests through its subsidiaries HCI try, WADA has addressed a breadth of local Food & Beverage Investments and Interme - water challenges, including scarcity, degraded diate Holdco. quality and the lack of basic water and sanita - HCI, which said in a statement that it felt tion services. the time was opportune to realise its invest - The new programmes are structured a little ment, will retain R110 million in preference differently than many of those undertaken in Pumping water in South African rural village, shares whose rights are limited to a fixed the past, commencing as three-year initiatives. photo USAID. Inset: Rajiv Shah. dividend. Clover has agreed to buy these This shift toward longer term efforts is driven back in three years. These are held by two by the partners’ commitment to lasting, sus - commitment of The Coca-Cola Company, we further HCI subsidiaries. tainable solutions. are making a positive impact on community As part of the current deal, Clover is pay - “As it enters its fifth year, USAID’s partner - water issues throughout the developing ing a special dividend on all preference ship with Coca-Cola showcases the potential world.” shares. of the US Government to partner with the The latest injection of funding takes A further transaction has been proposed private sector to make a long term impact on WADA’s total investment to US$28.1 million in which certain employees of Clover will pressing global challenges,” commented Rajiv since 2005, involving 32 projects in 22 coun - acquire 30% of the company’s ordinary Shah, the USAID Administrator. tries. These have not only been in Africa but shares but this is not included in the HCI “By matching USAID’s development also Latin America, the Middle East and arrangement. expertise with the resources, capacities and Southeast Asia. The HCI Foundation, funded by HCI, has long been a supporter of Clover’s much- praised (and awarded) Mama Afrika empow - erment and support initiative. Award for bottlers Peace train carries
UGANDAN soft drinks producer Century soft drinks Bottling Company won a silver award in the Juice plant opens latest Employer of the Year awards organised THE recent re-opening by Sudan Railways by the Federation of Uganda Employers. A of a once-feared line to the southern city of in Uganda gold award went to Nile Breweries which Wau has halved the cost of carbonated soft recently purchased the mineral water com - drinks and bottled water, boosting supplies A NEW juice production facility has been pany, Rwenzori Beverages. which for a long time had to be hauled by commissioned in Uganda’s Ntungamo dis - These highly-regarded awards are based trucks whose journey was often interrupted trict in a project led by the government’s on a survey which includes an initial ques - – or terminated - by militia roadblocks. National Agricultural Advisory Services. This tionnaire, on-site verification visits and the During Sudan’s grim civil war, the rail line agency is a leader in the national drive researching of follow-up data by the judges. was even more dangerous. The Sudan Peo - towards developing agriculture and associ - The latest survey and awards were the ple’s Liberation Army mounted ambushes, ated processing plants to alleviate rural eighth in the annual series which has been resulting in deaths and loss of supplies. poverty and maximise the country’s natural praised by the ILO. Trains had to be escorted by pro-govern - potential. Aims of the Employer of the Year awards ment militia and paramilitary forces which in Opening the plant, Uganda’s First Deputy are to promote professional human itself led to clashes which sometimes spilled Prime Minister, Eriya Kategaya, called on resources policies and practices, to recognise over into villages along the line. farmers in the region to make the most of employers that have excelled in developing By the mid-1990s the areas flanking the the opportunity by growing substantial crops HR management policies which enhance tracks were largely depopulated and by the to feed the plant and earn a profit instead of organisational performance, to provide feed - early 2000s the SPLA had ripped up part of sitting around idly. He said the government back to employers on the status of their HR the track, effectively ending all train services would help find markets for the fruit juice strategies and allow benchmarking against The reopening of the line linking Wau, and suggested that other economic projects national and international standards, to con - capital of Western Bahr el Ghazal state in could also be initiated in the area. tribute to a set of guidelines for optimum the south, to Darfur and Khartoum through Kategaya is a powerful force in Uganda, HR policies, and to compile a definitive Babanusa, was marked by a rally at which dating back to the struggle against the Idi annual report on HR progress. both Sudan President Omar el Bashir and Amin regime, and has been a key player in Century Bottling handles the Coca-Cola Southern Sudan President Salva Kiir spoke. President Yoweri Museveni’s drive for more brand portfolio in Uganda. It is part of the Dignitaries and townspeople toasted the local production of Ugandan resources. Coca-Cola Sabco group. Nile Breweries, happy event with soft drinks. Assistance in building the plant at Itojo, which shared the gold award with Zain For the time being only freight trains will Ntungamo, was given by the Uganda Indus - Uganda, is part of SABMiller which is a run on the line but Sudan Railways is keen trial Research Institute. Ntungamo is in the major soft drink manufacturer in South to reintroduce a passenger service when southwest of Uganda. Africa and elsewhere. feasible. Soft Drinks Internationa l – May 2010 AFRICA 9 rwandan plant opens
PRESIDENT Paul Kagame opened Inyange Industries’ long- awaited new mineral water, juice and milk production plant in Masaka-Kicukiro with a promise that the Government of Rwanda would continue to encourage and support investment in both new and established business ventures. And, he said, his government was keen to work as a sort of facilitator between investors and suppliers or workers. “It’s not enough to have such a huge investment. You have a state-of-the-art factory here but the process is something else. Without passion fruit, pineapple and all those things required, the factory would be nothing,” the President pointed out. “This factory is there for the people, for them to produce enough of what the factory requires to make sense for the investor or the people who produce. As a third partner, the gov - ernment is interested in making these two ends meet.” The new plant has allowed Inyange Industries to boost its out - put massively and to add extra juices, as well as other lines. The company intends to continue the expansion programme, in both output and product portfolio. While it is sourcing as much raw material as possible from within Rwanda, it is also now importing some fruit and milk to ensure that capacity is utilised. With its new plant operational, Inyange Industries applied to the Rwanda Bureau of Standards for the RBS Quality Mark. A key reason for this, explained Marketing Manager Victor Kinuma, was to meet the requirements of export markets, especially in Uganda and Kenya. As reported earlier, Inyange’s investment in the new plant was partly to allow substantial export growth as well as building domestic sales further.
Rwanda's President Kagame (centre, dark jacket) with Inyange Industries' staff.
In brief…
G The Bay World Oceanarium, a popular tourist attraction in Port Elizabeth, South Africa, has added an extra attraction: an 800 sq m ocean-themed mural from Coca-Cola. The large format branding was organised by Tractor Outdoor and took about two months to complete, with most of the work undertaken by local artist Adrian van Staden. Tractor Outdoor says the mural was designed to create a sense of fun, in line with Coca-Cola’s Open Happiness campaign.
G In one of many 2010 FIFA World Cup promotions around Africa in the run-up to the mega-tournament in South Africa, Nairobi Bottlers of Kenya leveraged the event’s Coca-Cola spon - sorship with a competition that gave consumers the chance to win six double tickets to matches, including transport and accom - modation. Nairobi Bottlers also gave a ticket to Kenyan football legend Joe Kadenge in an acknowledgement of his positive influ - ence on the growth of football in Kenya. 10 InDUSTrY nEWS Soft Drinks Internationa l – May 2010 Citric acid plant Middle East in KSA SAUDI Bio-Acids Company, a new venture, is to build a citric acid plant in Rabigh, on Water for Africa the kingdom’s Red Sea coast. Earlier, the investors behind the project had indicated THE UAE’s Oasis Water Company, part of an interest in Yanbu’ al Bahr, another Red the National Food Products Company, has ini - Sea city, as the factory site. tiated a project known as Water for Africa. a silent killer that takes the lives of many peo - They are seeking long term financing of As the name explains, its mission is to help ple living in poverty, a vast majority of whom up to a half of the plant’s cost from the provide safe drinking water for communities are often children.” Saudi Industrial Development Fund. Produc - in Africa. Henderson explained that “these factors tion is scheduled to commence in 2013 Oasis Water is working with an interna - have prompted us to launch Oasis Water for with an annual output of 20,000 tonnes. tional partner, Global Water, to dig wells in Africa 2010, to better the lives of rural com - Current intentions are to boost this to Kenya, Botswana and Tanzania. The company is munities by providing them easy access to 40,000 tonnes by 2016. The investors say also keen to involve UAE residents in the clean drinking water through locally sustain - they are evaluating equipment supplier project and has created special packaging able water resources.” offers. which features colourful logos in Arabic and The project also features an educational Rabigh is an ancient city in the kingdom’s English. component, with some 40 schools around Makkah Province. It has a population of The extent of Oasis Water’s involvement the UAE taking part in an awareness pro - around 182,000. Extensive oil industry serv - depends on sales; public uptake has been gramme which includes competitions. ices, including one of the world’s largest very positive. “It is easy to forget water’s Oasis Water has production plants in refinery complexes, are located there, along value when it is readily available as it is in the Dubai and Abu Dhabi. As well as Oasis with a campus of the very successful King UAE, but for many in developing countries it Water, NFPC’s beverage operations include Abdullah University of Science and Technol - is not only scarce but also not available in its Lacnor juices, Milco juices and smoothies, and ogy, a graduate-level research institution. purest form,” said Mike Henderson, Chief a division producing a wide range of beverage Rabigh is near (about 40km – very close Operating Officer for Oasis. “Unsafe water is packaging and related lines. in KSA terms) the new King Abdullah Eco - nomic City, a major government develop - ment project. Brazilian juices
BRAZILIAN fruit juices and other beverages Porta Egypt are likely to be seen increasingly on Gulf region retail shelves, strengthening what is enhances sleeve already a strong market. Brasil Trade Middle East 2010, being held capabilities in Dubai during May, is showcasing a wide variety of food and beverage product, in A NEW high-speed sleeve-forming and seal - addition to other lines, services and invest - ing machine is expected to give Porta Egypt ment opportunities. Alessandro Teixeira, President of Apex-Brasil, more scope for meeting the demands of a “As one of the world’s top food and bev - the show’s organiser. “Its appeal is height - growing beverage market. erage exporters, Brazil is a vital partner for ened by its ability to deliver products that The DCM sleeve machine is equipped fulfilling the Arab world’s security goals,” said comply with strict Islamic standards.” with a non-stop rewinder and is able to pro - duce 400 m/min. To achieve Porta Egypt’s quality requirements, DCM designed a portfolio includes juices and fruit concen - motorised unwind for keeping web tension Positive feedback trates, also reported good results. “Our tar - accurate. DCM has also integrated an inline get this year was to open new markets, find lay-flat sleeve width reading with ultrasonic from Gulfood distributors in new countries, and consoli - sensors. All the values are shown on the date relationships with current customers touch screen to make operator supervision ORDERS from the Gulfood 2010 family of and dealers,” noted Export Director easier. trade shows, including Ingredients Middle Mohammed Abdul Sabour. “We have been Porta Egypt early last year became a sub - East which had a high level of significance for participating in Gulfood for eight years and sidiary of Altea Packaging Group, a long-time the soft drinks industry, have continued to this year we launched three brand-new DCM client. The relationship is “increasing flow in for many exhibitors, adding further products and six enhanced ones. Gulfood with the development of Altea Packaging positive results to end-of-show order books. has totally met our expectations.” group,” said Gerard Lansade, DCM’s Sales Rudolf Wild GmbH & Co, for instance, Country pavilions including Malaysia, Brazil Director. has expressed delight at its experiences at and Greece also reported substantial buyer Already well established in the Maghreb Ingredients Middle East. “This is a market interest. This year’s was the biggest in Gul - region, Altea Packaging bought both Porta that is ready to accept and embrace innova - food’s 15 year history. More than one million Egypt and its subsidiary, Rotopack Misr. At tion in the industry,” said Managing Director square feet of exhibition space was allocated the time, Altea Packaging described the Francisco Climent. “This year we launched a to 3500 companies from 81 countries. Visi - move as consolidating its footprint in North wide range of beverage products, including tors increased by 18% on 2009, reaching a Africa. It “marks another step toward ready-to-drink teas and natural energy drinks total of 55,379 from 153 countries. achieving the company’s objective to be the and we have been delighted with the over - The next edition of Gulfood will be held leader in its field in MENA,” said a company whelmingly positive response.” in Dubai from 27th February to 2nd March, statement. Altea Packaging had earlier pur - Egypt’s Faragalla Group, whose product 2011. chased Optima in Morocco. Soft Drinks Internationa l – May 2010 MI DDLE EAST 11 Juhayna considers IPo
ONE of Egypt’s leading juice and dairy producers, Juhayna Food Indus - tries, has indicated that it is looking at the possibility of an initial public offering. The group’s Chairman, Safwan Sabet, said that an investment bank had been retained to advise on the offering’s feasibility, along with an assessment of market conditions. Juhayna has several companies within its group and is a prime sup - plier to major outlets such as McDonald’s and United Nations forces in the Middle East. It also exports to nearly 50 countries and has indi - cated an intention to further boost international sales. The group was formed in 1983, gradually expanding its product offering and building exports within the Gulf as well as to Europe and Europe’s leading dietary the United States. In 2001 it recapitalised, applying the funds to a supplements, functional foods & doubling of its production capacity, a new quality assurance laboratory drinks exhibition and a bigger research and development centre charged with creating new products in both the juice and dairy sectors. Current ownership of Juhayna is held about 75% by Egyptian investors and 25% by Saudi nationals. Dedicated to Frutarom pledges rapid growth boosting your
ORI Yehudai, President and Chief Executive of Frutarom, commenting on the group’s 2009 financial results, said that the company’s “quick business response to the conditions created by the global economic situation contributed to the improvement achieved in our results from quarter to quarter”. This “enabled us to maintain our operating and EBITDA margins and to improve our net margin in spite of the slowdown in the markets,” he pointed out. The Haifa-based international group is one of the world’s 10 largest in the field of flavours and speciality fine ingredients. While for the full year Frutarom recorded a 10.2% sales decrease in US$ terms and a subsequent drop in gross profit, the fourth quarter of 2009 brought a 9.9% sales growth and an 8.6% increase in gross profit. “We will continue decisively to implement our rapid growth strategy, combining organic growth and strategic acquisitions,” said Yehudai. “In 2009 we implemented three successful strategic acquisitions which sup - port the further expansion of our global presence, our customer base throughout the world and the product portfolio we offer.” 18 - 20 May 2010 GENEVA PALEXPO | Switzerland red Bull to the fore in Jordan
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© 12 InDUSTrY nEWS Soft Drinks Internationa l – May 2010 Soft drinks in India schools FOLLOWING Pepsi’s and Coca-Cola's deci - sions not to sell their high-calorie sugary official beverage products in primary and secondary schools across the globe, Punita Lal, Executive Direc - for Games tor (Marketing) at PepsiCo India, said that the company is committed to adopting the THE Organising Committee Commonwealth new global policy and cited its ‘Get Active’ Games 2010 Delhi and Coca-Cola India programme as another indicator of its obli - have signed a memorandum of understand - gation to promote students’ health. ing, making Coca-Cola the official beverage The announcement by the world’s sec - for the XIX Commonwealth Games to be ond-largest soft drinks maker has been wel - held in Delhi later this year. events to be organised in India. It symbolises comed by schools and health experts, who Coca-Cola India's product will be sold to the confidence and the resurgence of our say it would help in the fight against child - the spectators, served to athletes, team offi - great country. Coca-Cola India is extremely hood obesity, but ensuring its implementa - cials and volunteers. The exclusive associa - proud to announce its exclusive association tion could prove to be a challenge. tion with Coca-Cola India encompasses as the Official Beverage of the Delhi 2010 PepsiCo said it would work with its bot - products in the carbonated soft drink, water, Commonwealth Games. Organising such tlers, vending companies and distributors — juice and juice drink categories. International sporting events goes a long in collaboration with parents, community Organising Committee Chairman, Suresh way in creating a sporting culture in the leaders and school officials around the Kalmadi, MP, said: “We are delighted to have country. Like all sports enthusiasts, I am world – to offer low-calorie beverages for Coca-Cola India as the official beverage for looking forward to October when we would primary and secondary schools. the Commonwealth Games 2010. Coca- witness some real, power-packed sporting PepsiCo’s move follows an announcement Cola has a strong legacy of supporting action.” made by Coca- Cola that it would make Olympic sports and needs no special intro - The Coca-Cola Company has been asso - itself fully compliant with its global school duction. We are confident about delivering a ciated with the Olympic Games since 1928 beverages guideline by 2013, under which it Games that India will be proud of. Coca- In 2008, Coca-Cola India was the official would not offer beverages for sale in pri - Cola India’s coming on board with the XIX beverage partner to the Youth Common - mary schools, unless asked by parents or Commonwealth Games 2010 Delhi is thus a wealth Games in Pune. The up-coming Com - school authorities. logical move and the tie-up will benefit all monwealth Games 2010 Delhi is expected Sales of aerated soft drinks at schools in stakeholders." to capture the imagination of the complete India account for less than 2% of the sales of Atul Singh, President and CEO, Coca-Cola nation as well as foreign tourists. This part - the cola-makers. India and South West Asia, speaking on the nership is one of the most prominent spon - Pepsi in India will start sending letters to tie-up said: “Commonwealth Games 2010 sorships of the multi-sport extravaganza due schools urging them not to sell its full-calorie without doubt is one of the biggest sporting to take place in October. sweetened drinks, but that will only be part of what is required to implement the policy in letter and spirit. The bottlers for the com - Chinese firms, “which may not have the req - pany must also be convinced not to sell the Sucralose deal uisite quality standards and which may be products in schools. using manufacturing technology which is not BIOPLUS Life Sciences, the manufacturer of properly licensed to them.” Solo Sucralose based in Bangalore, India, has BioPlus believes that there are significant formed an exclusive alliance with Associated advantages to the use of suppliers of Brands, one of the largest marketers and sucralose like BioPlus and Associated Brands, suppliers of private label food products in which have a history of quality in produc - To discuss advertising the US and Canada. Together BioPlus and tion, purity in specifications and production opportunities: Associated Brands will bring the North site traceability. BioPlus has 30 patent appli - advertising@ American market a new source of affordable cations on its Solo Sucralose product and softdrinksinternational.com sucralose that is manufactured under a customers can be reassured that the prod - process with strict quality standards and uct has been developed in a manner which independently developed technology which relies on independently developed technol - has led to the filing of multiple patent appli - ogy. In its extended search for a supplier of cations. high quality sucralose, Associated Brands dis - To discuss editorial This alliance will position Associated qualified multiple companies which could not opportunities: Brands as the sole representative of the pri - establish that their technology and intellec - vate label offering of Solo Sucralose in a tual property was properly licensed or editorial@ granular form for the North American gro - developed. softdrinksinternational.com cery marketplace. Joe Zannoni, Vice-President for Bioplus The availability of a new, reliable, high- Life Sciences, commented, “Associated quality source of sucralose produced by Brands has a strong 19 year history as a BioPlus at its environmentally friendly, state- market leader in the sweetener marketplace. of-the-art manufacturing facility in India will The company offers BioPlus the opportunity Send your news to: address the quality and other concerns asso - to leverage long-standing supply relationships ciated with sourcing and using sucralose with many of the world's leading retailers, as news@ being marketed by other firms which are well as established distribution and logistics softdrinksinternational.com new to the North American market. The infrastructure and customer support and company states that these include certain service staff.” Soft Drinks Internationa l – May 2010 13
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entering into a stage of recovery, the com - kets during 2009 and confirmed demand for pletion of acquisition at a more preferential our products in China,” said Yongku Xue, the consideration is favourable to the consolida - company’s Chairman. “As export markets Asia Pacific tion of the overall industry and is in the continue to rebound, we are encouraged by interests of the group,” said the Chairman, the momentum. However, we remain Gao Liang. focused on strategies and plans to increase “The acquisition can enhance the sales of concentrates and Hedetang juices in Chinese juice resource allocation of the group, expand the China.” market share in the apple juice concentrate The Hedetang range was expanded in market dynamic market in Japan and increase the manage - 2009. It now includes kiwifruit juice, pure mul - ment level of the company.” berry juice, kiwifruit cider and mulberry cider. THE buoyancy of the Chinese juice market It was in line with China Haisheng Juice’s Sales increased 87.3% in 2009 and are grow - has brought a lot of changes, as we have future strategic development, he said. ing further in 2010, helped by the appoint - reported in the past year, and production The giant China Huiyuan Juice, which has ment of a distributor in the Beijing region. now seems to be moving towards consolida - continued to expand since the aborted China Nutrifruit, which has had a bever - tion of ownership. China Haisheng Juice Coca-Cola takeover, reported a 162.5% age production line at its headquarters in Holdings is buying the Chinese juice sub - increase in net profit for 2009, boosting its Daqing, Heilongjiang Province, has decided sidiaries of Japan’s big Itochu Corporation, in gross profit from 32.2% in 2008 to 36% last to withdraw from fruit drinks and use the a deal which includes an exclusive arrange - year. space for other high-margin lines, notably ment for Itochu to market juice drinks from SkyPeople Fruit Juice also reported a glazed fruit. All beverage equipment is to be the extended China Haisheng portfolio in strong 2009, with the fourth quarter being sold to unrelated third parties. Japan. the best in the company’s history. “Our deci - A company statement said the “manage - It is hoped that this will result in a five- sion to focus on domestic sales of our con - ment team and board concluded that the fold increase in China Haisheng’s share of centrates and branded juices helped us added pressure from high production costs, the Japanese apple juice concentrate market, weather the downturn in the export mar - space constraints and increasing market which currently stands at around 8%. competition have significantly reduced the Itochu has sold its Yitian Group sub - attractiveness and margins in the beverage sidiaries – Yitian Shaanxi, Laiyang Yitian and segment”. Laiyang Dalian – for a combination of both Changjun Yu, China Nutrifruit’s Chairman, cash and a shareholding in China Haisheng commented that “by exiting the beverage Juice. production business, we can now turn our “The board is of the view that, as the full attention to producing our more prof - global apple juice concentrate industry is itable and high growth products”.
moved to strengthen its own portfolio in Coke to go it alone preparation for the changeover, including on the move production of Red Bull for the Malaysian in Malaysia market. HAVING doubled its turnover at €7.5 mil - Coca-Cola’s new plant is, of necessity, on lion, Serac Asia, the Malaysian subsidiary of AS reported in last issue’s Late Bulletin, a fast track from site selection through the French Serac Group, has moved into Coca-Cola Pacific Group is building a new design and construction to commissioning new premises near Kuala Lumpur. The com - production facility in Malaysia which it hopes but TCCC has committed itself to creating a pany specialises in the manufacture of to have operational by September 2011 state-of-the-art facility which is markedly machines for filling and capping. when the current – extended – bottling eco-friendly. “The continued growth of our business agreement with Fraser & Neave Holdings Its site is at Bandar Estek in Nilai, Negeri and our teams have forced us to move 3 expires. Sembilan State, a rapidly growing area which km from the old site where we have 500 sq The announcement of such a project had is within easy reach of Kuala Lumpur, Putra - m on two floors," said Wilfrid Marie, Vice- been expected for some time as it was not jaya and Kuala Lumpur International Airport. President of Serac Group. likely that the F&N arrangement would be The land was acquired from TH Properties extended further. which has been an active player in Nilai’s F&N, which commenced bottling of Coca- recent development. Cola in Malaysia (then Malaya) in 1936, has Indicative of the plant’s importance to continued to produce Coca-Cola brands Coca-Cola was that TCCC persuaded Prime with no weakening of enthusiasm despite Minister Datuk Seri Najib Tun Razak to lead their impending departure. However, it has the ground-breaking ceremony. Glenn Jordan, President of Coca-Cola Pacific Group, said that between 600 and 800 new jobs would be created directly by the new facility and that more than 90% of raw materials would be sourced locally. Thousands of further jobs would evolve at supplier and distributor levels. As well as the greenfields plant, Coca- Cola would, he said, be working on “sales and merchandising assets, product innova - 9 2 4
5 tion, in-market activations, sales infrastructure y n o h
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© TCCC says it plans to invest more than US$300 million in Malaysia over the next Serac Asia will have 600 sq m of workshop Nilai, Malaysia. five years. space to assemble its weight filling machines. Soft Drinks Internationa l – May 2010 ASIA PACIFIC 15
tion laboratory established in Shanghai in new facilities in 2007. Peter Michielsen, Head of Cargill Fla - vor Systems, said the new plant “also China strengthens our worldwide flavour network, where local knowledge becomes global TETRA Pak has commissioned its new knowledge, especially in terms of sharing technology centre in the Pudong district of expertise or spotting the rise and fall of Shanghai, working on solutions geared consumer trends. specifically to Chinese conditions. One fea - “At Pinghu, in particular, we will apply ture is the country’s first road condition our knowledge in connecting base raw analysis lab which provides data that trade materials with specialty ingredients such as clients can use to reduce potential trans - flavours.” portation problems. Andrew Tan, General Manager for Cargill “The technology centre creates a world- Cargill facilities in China. Flavor Systems China, claimed that “the class resource for customers, ideally placed new plant will redefine the business to address the unique challenges of food ties, our innovation pipeline and our service model”. and beverage packaging, processing and dis - offerings are sharply focused on helping The facility has been built on the same tribution in China,” said Dennis Jönsson, local customers better deliver their prod - site as Cargill’s existing starches and sweet - Tetra Pak Group’s President and Chief ucts to the people of China.” eners plant. Cargill has been in China since Executive. Elsewhere, Cargill Flavor Systems China the early 1970s and nowadays has 37 “This facility will make us more respon - has opened a new manufacturing plant in wholly-owned and joint venture plants in sive to local needs, ensuring that our activi - Pinghu, complementing the flavour applica - the country.
H.J Heinz Company Australia admitted it Golden Circle had engaged in misleading conduct and gave the ACCC an undertaking that it would does penance donate more than 800,000 cans of Golden SUBSCRIBE Circle products to welfare agencies around THE Golden Circle brand, now owned fully Australia. It also agreed to set up corrective by the H.J. Heinz Company, has been ticked in-store signage and to publish advertise - To receive your monthly copy of off by the Australian Competition and Con - ments in major newspapers. sumer Commission for continuing to pro - Describing the remedy as “a significant Soft Drinks International duce juices and fruit drinks, as well as other win for consumers and the disadvantaged,” email: subscriptions@ fruit and vegetable products, with packaging ACCC Chairman Graeme Samuel noted that claimed it was still ‘Proudly Australian- that “while a number of the ingredients in softdrinksinternational.com owned’. Golden Circle products are sourced locally, it In an investigation, the ACCC found that is important that consumers are not misled. European Union: £110, €150 as late as January this year Heinz was manu - Golden Circle is no longer Australian- facturing some carton beverages in packaging owned.” Rest of World: £125, €170, $200 bearing the Australian-owned representation. Samuel said that “news of the Heinz It also found that, up to late 2009, its website undertaking should be a warning to all firms – now undergoing a complete revamp – fea - involved in acquisitions. Ensuring compliance tured a statement that Golden Circle’s ‘iconic with trade practices law is vital at every status has been achieved through a commit - stage of an acquisition, importantly including ment to remaining proudly Australian- reviewing and amending representations on All major credit/debit cards accepted owned’. product labels.”
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G Entertainer Lady Gaga arrived at Sydney Packaging. With headquarters in York, Pennsyl - airport on her very successful Australasian vania, Graham Packaging has 80 plants in To request a copy of the tour sporting two Diet Coke cans wound North America, Europe and South America. Soft Drinks International into her multi-hued hair. This interestingly dif - ferent use of soft drink cans might have G New Zealand’s giant L&P ‘bottle’ in Media Pack or to discuss marketing attracted more public attention had she not Paeroa, the town where the locally-iconic soft opportunities for the coming year also been displaying a generous amount of drink was previously made, was one of sev - her bare body. eral landmarks whose lights were turned off email: advertising@ during this year’s Earth Hour. New Zealand softdrinksinternational.com G Graham Packaging Company, a major US- efforts, however, were bettered by the small based supplier of plastic beverage and other Pacific island nation of Tuvalu which turned off containers, has signed a share purchase agree - power for the whole country. ment to acquire China Roots Packaging from Tel: +44 (0)1202 842222 PCCS Group, a Malaysian company. China G With a rebranding recently completed, the Roots produces a wide variety of plastic con - Amcor packaging group has taken the oppor - Fax: +44 (0)1202 848494 tainers and closures, with several global mar - tunity to become a gold sponsor of this www.softdrinksinternational.com keters among its customers. “The purchase month’s AusDrinks2010 exhibition and con - will open a new door for our company,” said ference. The event is being held on the Gold Mark Burgess, Chief Executive of Graham Coast, Queensland. 16 INDUSTRY NEWS Soft Drinks Internationa l – May 2010 PepsiCo to Americas distribute Tampico PEPSI Beverages Company (PBC), and Tampico Beverages Inc have announced an Market falls, but agreement to distribute Tampico Plus fruit- flavoured beverage products via PepsiCo's worst may be over direct store delivery system in select US markets. Financial terms of the distribution BASED on preliminary data from New York- Nestlé Pure Life achieved signficant growth. agreement were not disclosed. based Beverage Marketing Corporation, the The addition of Tampico Plus, made with US refreshment beverage market contracted market trends. Coca-Cola's total, volume 50% less sugar than regular Tampico prod - by 3.1% in 2009, the second consecutive dipped by 3% in 2009, while Pepsis was off ucts, is part of PBC's stated strategy to pro - year of declining volume and a more intense by 7.8% compared to the previous year. vide a range of healthier beverage choices. decrease than the 2.1% dip registered in However, even in the hard-hit carbonated The drink also contains 100% of the RDA of 2008, (the first down year on record). The soft drink category, some brands performed vitamin C per eight-ounce serving, and is weakened economy once again affected the well. The Coke Zero trademark grew by compliant with school beverage guidelines market. But certain key beverage types and 20%, for instance, and Diet Mountain Dew for US high schools. brands continued to advance even as most by 4.5% in 2009. Crush, a Dr Pepper Snap - Tampico is the number-one refrigerated of the larger categories lost volume. ple Group (DPSG) brand, bolstered by a juice drink brand in the US grocery channel, Reflecting consumer demand for healthier move into the Pepsi-aligned bottling system, with a particularly strong position in many and more functional beverages, ready-to- grew by an especially forceful 375%. Diet Dr southwestern markets, driven in large part drink tea and energy drinks both grew in Pepper was up 4.7%, and total DPSG liquid by its popularity among the Hispanic com - 2009. A functional element alone was not refreshment volume increased by 3.5%. munity. enough to sustain growth in challenging cir - Four companies account for all of the top “As part of our efforts, we're focused on cumstances, however, as the atypical decline 10 refreshment beverage trademarks. Pepsi- meeting the needs of the growing number in sports beverage volume demonstrates. Cola had five brands and Coca-Cola had of multicultural households in the US and Moreover, energy drinks' 0.2% growth in three while both DPSG and NWNA had entering new beverage categories with 2009 was much slower than it had been in one. Nestlé Pure Life achieved by far the attractive growth potential,” said Mike recent years. Carbonated soft drinks fastest growth among leading trademarks in Durkin, President of PBC's North America remained by far the largest category, but 2009. Indeed, DPSG’s Dr Pepper was the field operations. “Tampico Plus is an excel - they continued to lose both volume and only other trademark to advance during the lent addition to our portfolio, as it's a strong market share. Yet certain soda trademarks, year. Aquafina and Gatorade (from Pepsi) brand that offers great-tasting, better-for-you such as Dr Pepper, did achieve growth. and Dasani (from Coke) were the fastest products at good value to consumers.” Carbonated soft drinks held five of the growing leading trademarks in 2007, but “This is the beginning of a great partner - top 10 positions in the rankings of trade - each declined in 2008 and again in 2009. ship,” said Scott Miller, CEO of Tampico. marks by volume, including four of the first The Coca-Cola trademark (including all “This relationship allows Tampico to align five spots. Those were joined by three bot - brand variations) held the top spot among with PepsiCo and its outstanding portfolio of tled water trademarks, including Nestlé Pure liquid refreshment beverages. However, its brands while delivering Tampico Plus prod - Life in the Nestlé Waters North America volume, like the standard carbonated soft ucts to new channels of trade.” (NWNA) brands second appearance on the drink market as a whole, declined. PBC will begin distributing in the second list of leaders. The once vigourous category “Although 2009 was the second year in a quarter of 2010 across parts of California, also registered a second decline in volume. row of unusual weakness in liquid refresh - Texas, Arizona, Nevada, Florida and Georgia. In the value-added water category, however, ment beverages' performance, the worst The brand will be available in Citrus, Mango Coca-Cola's Smartwater brand realised sub - may be over,” said Michael C. Bellas, Chair - and Tropical flavours, and in various single- stantial 33% growth, while PepsiCos SoBe man and CEO, Beverage Marketing Corpo - serve and multi-packages. Lifewater Zero enjoyed a successful intro - ration. “Beverages are likely to be one of the duction. first categories to benefit with a job-led eco - The performances of the leading compa - nomic recovery because they represent an nies' beverage portfolios reflected overall inexpensive form of pleasure.” In brief…
G Eastman Chemical Company of Kingsport, Tennessee has announced it will review strategic options, including a possible divesti - ture, for its PET business in the Performance Polymers segment. The company has retained Bank of America Merrill Lynch as its exclusive financial advisor for the strategic review.
G Santa Ana-based Alcon a leading manu - facturer of solenoid valves and subsidiary of ITT Corp, has appointed EMSCO Sales and Engineering Inc to represent Alcon valves in Ohio, Indiana, Michigan and Kentucky. Rich Nicholls, Regional Sales Manager for Alcon, said: “We are confident that working with EMSCO will allow us to listen and respond to our customers’ needs throughout the region.” BERICAP Technology for hot filled beverages
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BERICAP UK Ltd. Oslo Road, Sutton Fields Industrial Estate GB-Hull HU7 OYN Tel. +44/1482/826666 · Fax +44/1482/832839 [email protected] · www.bericap.com 18 AMERICAS Soft Drinks Internationa l – May 2010
empirical evidence on the potential effects soda, contribute only 5.5% of the calories in ABA hits back over of such taxes.” The team examined the likely the American diet, according to a National effects of small taxes by considering existing Cancer Institute analysis of government data soda taxes variation in sales taxes across states. In 2007, presented to the US Dietary Guidelines 28 states taxed soda at a higher rate than Advisory Committee just last year. That THE American Beverage Association (ABA) other types of food sold in grocery stores, at means that more than 94% of calories come reports that a study published in the journal rates ranging from 3.5 to 7%. Details about from other sources. Health Affairs provides further evidence that, state soda taxes were compared to informa - “The effectiveness of a soft drink tax, if when it comes to reducing obesity, excise tion about weight and soda consumption anything, would be trivial,” Neely said. “A tax taxes on sugar-sweetened beverages will among 7,300 children enrolled in the Early doesn't even qualify as a good start to have no noticeable impact. Although the Childhood Longitudinal Study, a national sur - addressing the rising rates of obesity. We authors speculate that substantial taxes may vey that has collected health and demo - need to move beyond these simplistic ideas reduce consumption and weight gain among graphic information from a group of children and pursue comprehensive, meaningful solu - select groups, even their own findings under - over many years. The study found that small tions from all aspects of society if we're mine that hypothesis and counter the fallacy taxes on soda did not substantially reduce really going to reverse childhood obesity. that singling out one set of products will soda consumption or obesity rates. Our industry is certainly stepping up to do make a significant impact on a challenge as The researchers concluded that for a its part.” complex as childhood obesity. soda tax to have a noticeable effect on chil - With its School Beverage Guidelines, the Further, a report by researchers from the dren's consumption, it would need to be beverage industry has removed full-calorie Mercatus Center at George Mason Univer - much higher—in the range of 20%. Small soft drinks from all schools and provided for sity showed that even a 20% tax levy on a taxes may raise funds, but they do not affect more lower-calorie, nutritious, smaller-por - soft drink would decrease Body Mass Index consumption let alone excess weight gain. tion beverage choices. This has led to an (BMI) for an obese person by just 0.02, an “We understand that governments are 88% reduction in calories in beverages amount not even measurable on a bath - facing tough budget challenges,” Susan K. shipped to schools since 2004. room scale. Meanwhile, a study team from Neely, President and CEO of ABA, said. “But the analyst RAND has found no significant singling out one item for taxation completely link between the consumption of soda or misses the mark in having an effect on the weight gain among children and differential national challenge of obesity.” In brief… taxes on sodas compared with other foods. ABA points out that it is important to According to RAND, “ Although there keep in perspective the relatively small per - G Pepsi Beverages Company has completed have been heated debates about excise centage of calories that come from bever - its acquisition of Pepsi-Cola Bottling Co of taxes, paralleling tobacco taxes, there is little ages. Sugar-sweetened beverages, including Yuba City Inc. Financial terms of the transac - tion were not disclosed. The Yuba City, Cali - fornia-based company is a Pepsi-Cola franchised bottler serving parts of northern Pure juice not Argentinean glass California. PBC acquired the company as part of its ongoing practice of acquiring fran - linked to teenage acquisition chises that become available as a means to build scale and efficiency in its company- weight OWENS-Illinois Inc (O-I) is to acquire the owned bottling operations. majority share of Argentinean glassmaker THE Institute of Food Technologists reports Cristalerias Rosario, giving the company a G The International Bottled Water Associa - that a study published in the American Jour - foothold in the rapidly growing Argentinean tion (IBWA) has filed a lawsuit against Zero nal of Health Promotion shows that there market. Argentina's glass container market is Water Technologies LLC, the seller of at- may be no link between 100% juice con - the third largest in Latin America, following home water filtration devices, for repeatedly sumption and weight gain in teenager. Mexico and Brazil, with more than 1 million engaging in false, misleading and unsubstanti - This study investigated the associations tonnes in sales per year. ated advertising designed to confuse con - between 100% juice consumption, nutrient “This acquisition supports our strategic sumers about its products and about how intake, and measures of weight in adoles - priority of expanding in markets with strong they compare to bottled water products. cents. Data from 3,939 adolescents, ages 12 growth potential,” said Al Stroucken, O-I IBWA’s complaint, which was filed in the to 18, participating in the National Health Chairman and CEO. “It complements our United States District Court for the Eastern and Nutrition Examination Survey 1999– existing operations in Latin America and District of Virginia, notes that Zero Water 2002 were analysed. Twenty-eight percent of enables us to serve a portion of the region has improperly disparaged the quality, safety, adolescents consumed 100% juice the day of we currently are not serving. We intend to and cost effectiveness of bottled water in the survey. invest in Cristalerias Rosario over time to comparison with its own products and has Compared to non-juice consumers, sev - expand capacity, diversify production and made false and unsubstantiated claims about eral nutrient intakes of juice consumers strengthen our ability to serve this growing the capabilities of its products. were higher, and intakes of fat and saturated market.” fatty acids were lower. Those consuming > 6 Cristalerias Rosario is a two-furnace plant G The Aptar Group has announced that this oz of juice consumed more servings of fruit located in Rosario, Argentina. More than 60 year it will undertake a realignment of its and less discretionary fat and added sugar years old, the operation employs approxi - business, to focus on three main market seg - than non-consumers. No differences were mately 230 people. ments: Aptar Beauty + Home, Aptar Food + found in weight by juice consumption group. Beverage and Aptar Pharma. A newly formed The study concluded that when com - Aptar Food + Beverage will bring together pared with non-juice consumers, adolescents Airlessystems, Emsar, Indigo by Valois, Pfeiffer, consuming 100% juice did not show mean Seaquist Closures, Seaquist Perfect Dispens - increased weight measures. Juice provided Send your news to ing and Valois, to concentrate on developing valuable nutrients, and consumption was innovative dispensing systems, offering cus - associated with lower intakes of total fat, sat - news@ tomers improved service levels and product urated fatty acids, discretionary fat, and softdrinksinternational.com quality. Aptar Food + Beverage is expected added sugars and higher intakes of whole to be fully operational by early 2011. fruit.
20 DEVELOPMENTS Soft Drinks Internationa l – May 2010 Herbal drug Ingredients approval THE European Directorate for the Quality of Medicines (EDQM) has recently granted Malt drink concept Indena a Certificate of Suitability of the European Pharmacopoeia (CEP) for two promoted products: bilberry fruit dry extract refined and standardised (Vaccinium myrtillus L. dry AT last month's Djazagro 2010, Kerry extract – Myrtocyan and Valerian dry Ingredients & Flavours promoted its ‘Mas - hydroalcoholic extract – Valeroselect). They tertaste’ natural flavourings and Biofoam are among the first few herbal drug prepa - foam enhancement system for the Algerian rations available in the market to be CEP and North African soft drink markets. certified. Visitors sampled a new clementine and Commenting on the news Ernesto Marco spice malt drink concept, which illustrated Martinelli, Group Quality Assurance Direc - how these ingredients can be combined to tor, said: “thanks to the CEP certification, create a refreshing beverage. The concept which is widely accepted as a recognition of includes a malt base with authentic clemen - quality, our customers can avoid having to tine and spice notes, delivered using the submit process and quality control docu - Mastertaste technology. mentation for the active substance covered The concept showed how the company’s by the CEP and the time-to-market is new ‘One Kerry’ approach – another shortened. All this results in cost savings North African début at Djazagro – is bene - whilst high product quality is still ensured. In ficial to food and beverage manufacturers. addition, any changes in the process are ‘One Kerry’ unites Kerry’s international managed directly by the CEP holder ingredients, bio-science, sweet, fruit and (Indena) together with the EDQM, which flavours capabilities, under the theme: Visitors sampled a new clementine and spice also saves time for the final customer.” ‘where it all comes together’. This provides malt drink concept. The Italian company has been working customers with a single point of access to on bilberry extract since the early 1970s the company’s industry-leading market unique benefits to manufacturers in the and claims its standardised extract of Vac - applications expertise and broad technol - North Africa region – and reflects the sig - cinium myrtillus L. is the gold standard for ogy base. nificant opportunities we perceive in this the market. By working in this way, Kerry says it can fast-growing market that already includes help customers build consumer-preferred over 30 million people. products faster and more cost-effectively “By working with us, manufacturers can compared with the traditional approach of devote more of their energies to creative Fat reduction coordinating many different suppliers of sin - product development rather than focusing gle technologies. so much on individual ingredients. They get LAST month The American Journal of Clinical Karl Burkitt, Strategic Marketing Director the best of both worlds: local market Nutrition published the latest clinical trial with for Kerry Ingredients & Flavours EMEA, knowledge and support, backed by the Clarinol CLA. Researchers from the Univer - said, “Our presence at Djazagro this year world’s widest range of technology solu - sity of Wisconsin-Madison demonstrated emphasises that ‘One Kerry’ can bring tions and a truly global supply chain.” that the ingredient reduces body fat mass in 6 to 10 year-old children who were over - weight or obese, using chocolate milk with innovative active ingredients, while preserv - CLA for six months. It is the first study to 40% growth within ing their sustainable plant origin. demonstrate the body fat- lowering effects of “We are now entering a new growth Clarinol CLA in overweight and obese chil - five years cycle, based on increased industrial invest - dren. ments, research programme developments, Lipid Nutrition produces Clarinol CLA CEO and Managing Director, Stéphane and new diversification projects. Our objec - through a proprietary process providing the Dondain, of the family-owned French Iranex tive is to build a sustainable future, to rein - highest quality of CLA and the highest con - Group, natural ingredient and nutraceuticals force our position among the world leaders centration of the two active CLA isomers supplier, has increased his shareholding in of food and nutraceuticals ingredients, and available. With Clarinol CLA Lipid Nutrition the company to almost 76% . The move to reach a turnover of €100 million by says it offers the dietary supplement and has reaffirmed the group’s independence 2015.” food industry the best scientifically substanti - and Dondain's confidence in its future. The target of 40% growth over five years ated weight management ingredient available The Iranex group comprises five sub - will be achieved by combining organic on the market. It is clinically proven to sidiaries: CNI, Bioserae Laboratories, growth (8% on average in recent years) reduce body fat and improve body compo - Starlight Products, NutriProcess, and Afritec. and external expansion operations. The sition. In July 2008 Clarinol CLA was It has an annual turnover of approximately group has set up a new scientific and regu - approved FDA GRAS (Generally recognised €70 million, 90% of which is exported (the latory department as the first step in meet - as safe) for its use in a wide range of food company won France’s best export com - ing its goals. The department will aim to applications. pany award in 2007). launch two new products per year and will This study is published in The American Outlining the group’s strategic objectives be in charge of submitting the claim Journal of Clinical Nutrition (Racine et al, Am J for the next five years, Dondain said: “Our dossiers. Clin Nutr doi: 10.3945/ajcn.2009.28404). objective is to strengthen the synergies between our companies, which all have the same common goal: to develop and market www. softdrinksinternational.com Soft Drinks Internationa l – May 2010 DEVELOPMENTS 21
Baobab now in UK In brief…
FOLLOWING EU Novel Foods approval, G Italian supplier of plant-derived products the exotic baobab fruit from Southern Africa Indena has been awarded ISO14001 certifi - rich in nutritional qualities can now be cation for its main production site of Settala obtained in the UK from The Organic Herb (Milan). The certification guarantees that the Trading Company (OHTC). The appointed company has an adequate management sys - UK distributor will supply both the conven - tem to control the environmental impact tional and organic fruit pulp powder. and to continually improve the environmen - The off-white, powdery fruit pulp looks tal performance of its activities in a system - like sherbet and can be blended with any - atic, effective and sustainable way. thing. It has a unique tangy taste described Indena has implemented programmes as ‘caramel pear with subtle tones of grape - aimed at the improvement of its environ - fruit’. It is an easy and adaptable fruit that mental impact in its production sites and can instantly boost the nutritional value of offices, including reducing the consumption many products. In addition to its extraordi - of water, optimising and saving energy as narily high levels of key nutrients, it acts as a well as reducing waste products. flavour enhancer, so another benefit for the health conscious is that less sugar can be G Lonza is expanding production of its used in products. Mike Brook from OHTC said: “We are L-Carnitine products (Carnipure and Baobab is supplied through a partnership starting to attract interest from a number of Carniking) at his facilities in Nansha, located between PhytoTrade Africa, the Southern food manufacturers who are looking to roll in China’s southern province of Guangdong. African Natural Products Trade Association out their own baobab lines from smoothies The move is in line with Lonza’s long term dedicated to helping low-income, rural com - to cereal bars and to take advantage of the strategy for nutrition ingredients and will munities by developing ethical and sustain - booming market in healthy foods. Baobab is support the increasing demand for L-Carni - able trade in natural products, and Afriplex, a exceptionally adaptable and we are very tine. The extra capacity will be added in leading South African manufacturer of plant excited about its wide range of uses as an phases, with the first phase expected to extracts. ingredient.” come online by the end of 2010. The new facility will be ISO 9001, 14001, 22000 and FAMI-QS certified and operate under the In a clear demonstration of Tereos implementation of Hazard Analysis and Crit - new group Group’s continued confidence in Brazil, ical Control Points (HACCP) principles. Tereos Internacional will have its headquar - broadens base ters in Sao Paulo, Brazil. It will be headed by G Naturex's brain support ingredient, Cere - the CEO André Trucy, the former Managing boost, won the NutrAward 2010 for the THE TEREOS Group has announced it is to Director of Rhodia in Brazil, and CEO of Best New Ingredient of the year which took create a new company, Tereos Internacional, European starch producer Roquette. place during the Nutracon conference, co- by combining its Brazilian-listed subsidiary, Following the approval by Guarani’s share - located with Natural Products Expo West Açucar Guarani, with Tereos Group’s Euro - holders of the merger of shares into Tereos held in Anaheim, California. Naturex devel - pean cereal assets (SYRAL, BENP, DVO and Internacional (whereby Guarani will become oped Cereboost for its activity on cognitive their subsidiaries) and its Indian Ocean sug - a wholly-owned subsidiary), Tereos Interna - performance. It benefits from the first clinical arcane assets. The new company will pro - cional will apply for registration as a publicly- study confirming the traditional use of Amer - duce sugar, starch-based products and traded company in Brazil. Tereos ican ginseng for brain health. The subjects alcohol for a number of industries including Internacional is also contemplating a listing supplemented with Cereboost experienced beverages. on NYSE Euronext in Paris. significant improvement in the cognitive areas of working memory and alertness.
G Stratum Nutrition of St. Louis, Missouri, Clinical investigation centre opens has officially launched its corporate web site , www.stratumnutrition.com. The site includes NATURALPHA, the international consulting, The purpose of the clinical studies is to comprehensive background information on scientific and clinical research company, has provide the scientific proof and efficacy of the company along with details of its grow - opened its Clinical Nutrition Centre (CNCN) functional foods. Studies will be performed ing product portfolio of specialty ingredients: in Saint-Vincent de Paul, a major hospital in with finished foods (such as cranberry and Artinia, a patent pending vegetarian ingredi - Lille, northern France. The CNCN will pro - green tea); functional ingredients (prebiotics, ent that features the benefits of both soluble vide an international facility for clinical trials to probiotics, fibre, flavonoids, phytosterols); and and insoluble fibres in supporting arterial meet EFSA evaluation on health claims. food supplements (vitamins, minerals, fatty health; Nem, a natural eggshell membrane The Nord-Pas de Calais region has the acids). ingredient for joint health; and the functional highest prevalence of overweight and obesity Jean-François Mouney, CEO, said: “The ingredient Esc, an eggshell calcium for bone in France. It is also more affected than any CNCN will enable us to conduct high stan - health. other French region by cardiovascular dis - dard clinical trials on a large sample of vol - eases and diabetes. Volunteers from the unteers with a duration of several months. region who take part in the trials will benefit Therefore, we can meet the expectations of from a diet service and full medical check our customers and assist them in their up. The company says it intends to improve efforts to validate the proof of health effect the nutritional habits of the population of of their products. Because of the new regu - northern France by educating volunteers on lation on health claims and the high expecta - the risk for cardiovascular diseases, some tions of the EFSA, the quality of the clinical types of cancer and the necessity to have a studies composing the scientific dossier of a healthy diet and lifestyle. food product is crucial.” The Voice of the UK Soft Drinks Industry
The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.
Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills
,I\RXZLVKWRUHFHLYHIXUWKHULQIRUPDWLRQDERXWDOOWKHEHQH¿WV%6'$PHPEHUVKLS has to offer please call us on +44 (0)207 430 0356 or email [email protected]. Soft Drinks Internationa l – May 2010 RESEARCH 23 Science Monitor
Orange juice and inflammatory stress RESEARCH has indicated that after nor - A monthly mal weight subjects consume a high fat, high carbohydrate meal (HFHC), exclud - update from ing orange juice, circulating mononuclear Diana Amor, cells increase in inflammation and oxida - tive stress. A HFHC meal has also been Scientific to four strengths of papaya leaf extract and found to induce a protein which interferes Editor Food e-news. measured the effect after 24 hours. Papaya with insulin. was seen to slow the growth of tumours in A study published in The American reading Scientific Services Ltd. all the cultures tested. B. Aggarwal, a pro - Journal of Clinical Nutrition has exam - fessor in the centre's department of exper - ined the effect of orange juice on HFHC imental therapeutics, commented that meal-induced inflammation and oxida - results show that orange juice could this research was a good beginning but the tive stress, the expression of plasma endo - potentially prevent atherosclerosis as well next steps will now be to replicate the toxins and toll-like receptors. Dandona et as insulin resistance and diabetes. findings in human and animal studies. al. recruited 30 normal weight partici - pants and divided them into three groups. Papaya and cancer High fructose corn syrup The groups either drank water, 300 kcal RECENT research into the benefits of and obesity glucose or 300 kcal (which is equivalent papaya by University of Florida A rat study by researchers from Princeton to around three cups) of orange juice with researcher Nam Dang and colleagues in University and published in the journal a 900 kcal HFHC meal (including egg, Japan, has shown anti-cancer effects Pharmacology, Biochemistry and sausage muffins and hash browns). Blood against a range of tumours. Researchers Behaviour , has examined short term and samples were taken one hour before the used an extract made from dried papaya long term effects of high fructose corn meal, and then at one, three, and five leaves and found it was effective against a syrup (used in processed foods and bever - hours after consumption of the drink and variety of cancers, including cervical, ages) on body weight, body fat, and circu - meal combinations. breast, liver, lung and pancreatic cancer. lating triglyceride. The study found that the water and glu - The paper, published in the Journal of In the first experiment Hoebel et al. cose groups had significant increases in Ethnopharmacology , investigated a vari - gave male Sprague-Dawley rats, for eight markers of oxidative stress, inflammatory ety of mechanisms to try and understand weeks, either 12 h/day of 8% HFCS, 12 stress, expression of toll-like receptors 2 how papaya exerted its effects. One sug - h/day 10% sucrose, 24 h/day HFCS, all and 4 and plasma endotoxins concentra - gested mechanism is that papaya extract with ad libitum rodent chow, or ad libi - tions. However, the orange juice groups induces cell death. The papaya leaf tum chow alone. They found that the rats had none of these changes and were also extract was also shown to promote pro - given 12 hour access to water sweetened found to have significantly reduced gener - duction of Th1-type cytokines- key cell with HFCS gained significantly more ation of reactive oxygen species by poly - signalling molecules, a mechanism which body weight than animals given equal morphonuclear cells compared to the could prove useful in the treatment of access to 10% sucrose. other groups. Reuters quote the authors as some immune-related diseases such as In the second experiment, Hoebel et al. saying that this could be attributed to the inflammation, autoimmune disease and investigated the long term effects of HFCS flavonoids found in orange juice which some cancers. on body weight, obesogenic parameters, suppress reactive oxygen metabolites in The team of researchers made a tea and gender difference. Male and female vitro. from the dried papaya leaves and exposed rats were given access to HFCS over six The scientists conclude that their 10 different types of cancer cell cultures months. They found compared to the rats that just ate chow, the rats on the HFCS gained more weight, had increased adi - pose tissue and elevated levels of circulat - ing triglyceride levels. The male rats in particular increased in size. The rats with access to the HFCS also gained 48% more weight than those eating a chow diet. Hoebel et al. note that they do not know why this is. One of the researchers is quot - ed in Science Daily as saying that their findings support the theory that excessive consumption of HFCS may be an impor - tant factor in the obesity epidemic. The Corn Refiners Association has released a statement criticising the study. It states that the rats had excessive amounts of HFCS. They report that the calories gained from the high fructose corn syrup would be equivalent to about 3000 kcal/day for a human all from that single source. 24 ProDUCTS Soft Drinks Internationa l – May 2010 Juices & Juice Drinks Coconut water on-trade presence reduces calories UK Eager Drinks, a not-from-concentrate premium ambient juice range for the on- USA Naked Juice has developed a 100% trade is refreshing its packaging to meet the juice smoothie and reduced calories by 35%. growing demand from bartenders to create By using coconut water in its recipes, the a premium juice brand with impact for their company has created two new variants: consumers. The new packaging uses bold Tropical Smoothie With Coconut Water and colours to reflect the funky, humorous and Peach Guava Smoothie With Coconut fun ethos of the brand. Water. Ed Rigg, Founder of Eager Drinks, said: The company says that by blending its “Our suppliers are telling us more and smoothies with coconut water – a juice – it more that customers are not just requesting has been able to reduce sugars and calories specific alcohol brands but are now asking without losing any of the nutritional value. about the quality of juice behind their bar - a strong seller as a soft drink or to mix Tropical Smoothie offers a pineapple and whether it be for use in cocktails, mocktails interesting cocktails. mango flavour, while Peach Guava Smoothie or simply a soft drink. delivers a fused combination of peach and “I wanted to give the brand even more guava. appeal and personality, moving away from a “Our blend masters have revolutionised retro look and feel and into a modern and Premium addition the smoothie as we know it,” said Brad 21st century product that would appeal to Armistead, Director of Marketing, Naked all level of consumers.” UK Britvic has introduced a premium variant Juice. “Using coconut water, we are able to The rebranding coincides with the launch to its Robinsons squash range, called Robin - give our fans a reduced-calorie, 100% juice of two more juices in the existing long-life sons Select, targeted at a more adult palate. smoothie option without compromising that Eager range, 100% Squeezed Orange Juice The brand has also been given a new look. great Naked Juice taste. It was an idea so with Bits and Apple and Mango. The Apple Robinsons Select is designed to help fami - great that we just couldn't limit it to one and Mango juice is the first combined fruit lies ‘grow up’ with squash, formulated to flavour.” drink in the Eager range, predicting it to be offer something new and different in the marketplace. There are four variants available in 850ml bottles: Orange, Mandarin & Peach; Pago Mango Passion and Pago Redberries Apple & Wild Blueberry; Red Grape, Pome - Smoothie additions are being pitched at a market segment granate & Raspberry Orange; and Mandarin between traditional soft drinks and light & Peach No Added Sugar. The drinks contain SWEDEN Spendrup has broadened its snacks, Augustson explained. “Pago smooth - no artificial colours, flavours or sweeteners. beverage range with the launch of Pago ies are perfect for those who are hungry for The launch is being supported with point Smoothie in Mango-Passion and Redberries something more than an ordinary beverage. of purchase, outdoor media and a marketing flavours on to the local market. They are perfect as a snack, for example, plan focused on sampling. The authenticity of Pago Mango Passionsfrukt (passion fruit) when you need added energy or engaged in the flavours will be communicated in POS combines exotic flavours in the form of any form of training.” that places the bottles in wooden crates to mango and the passion fruit maracuja. The The pasteurised Pago Mango Passion and create the impression second flavour, Redberries, offers a medley Pago Redberries, despite having no additives, of freshly picked fruit at of raspberries, strawberries and blackberries. boasts a nine month shelf life. The products markets. “Both smoothies contain 100% fruit and are being sold through supermarkets, con - The refreshed look berries. Neither drink has sugar or other venience stores and cafes. features new labelling additives included,” said Helena Augustson, Smoothie drinks have grown in popularity with images of parents Spendrup's Marketing Manager for soft among Swedes in recent years, showing an and children picking drinks, bottled water and fruit juice products. 18% growth in volume sales in 2009. fruit together to rein - force the role of Robinsons in family life and to emphasise the taste and quality of the product. The new design will also further differentiate the Fruit Squash, No Added Sugar and Fruit Barley varieties. Meanwhile, Robin - sons Barley Water has a new 850ml pack in an original style bottle reinforcing its 75th anniversary and Wim - bledon sponsorship. Soft Drinks Internationa l – May 2010 ProDUCTS 25
Supporting the campaign is digital activity relaunch for via www.dancing dodo.com a Facebook page . Users will have the ability to view 5 Alive the new advert, buy the track (via iTunes) and read more about 5 Alive. There will UK Coca-Cola Great Britain is giving its also be apps to engage users including juice drink brand 5 Alive a makeover. There 'Dodo your Photo' and 'Do you Dodo?' is a new apple flavour, new look and televi - The campaign is further supported by 6 sion advertising with a strapline of 'Come and 96 sheet outdoor advertising. Alive with 5 Alive' as viewers see a Dodo Cathryn Sleight, Marketing Director for brought back to life from extinction by 5 CCGB, said, “We know that consumers Alive. Set to the Don Fardon track 'I'm have a lot of latent love and awareness for step change our investment and focus in Alive', the commercial is intended to bring 5 Alive and we wanted to create a cam - the brand and have an ongoing commit - the brand to families in a fun and enter - paign that was memorable, entertaining and ment to building the brand through our taining way. would appeal to mums. In 2010 we will communications, NPD and in-store activity.”
Wild for juniors
UK Villa Drinks Ltd reports that its Wild Juices range of fruit juice drinks, which come in chunky 270ml bottles fully sleeved with exotic animal artwork, are proving a hit with pre-school and primary-aged school children. Sean Willmore, Marketing Manager of Villa Drinks Ltd, said: “We have been astonished at how well received these drinks have been. Our Wild Juices displays at the recent shows we have attended act like a magnet to young - sters and parents, and adults instantly under - stand and approve of the offering as a suitable choice for their children. Furthermore we have, I believe, created a unique range of ani - mal-themed ready-to-drink 10% juice drinks with a 'healthy drinking' ethic, which give us a market niche with powerful potential.” There are three variants: Tangy Tiger flavourings and added vitamins A, B and C, Young children, says Villa, find the bottles (Orange), Party Parrot (Blackcurrant) and with no added sugar and are made with easy to grasp and hold and enjoy drinking Cool Croc (Apple). They feature natural Hadrian Spring water high in natural calcium. from the pull up-push down sports spout.
year in 2009 with a 20% sales uplift, but it’s statements such as ‘made from ½ lb of Message in important to keep innovating to drive the blackcurrants and three Cox apples’ or brand forward. ‘fresh flowers, fresh lemons & no preserva - a bottle “We had a very original artisanal cordial tives.’” bottle which we thought got across our Belvoir’s five new flavours comprise - UK Following the launch of five new core brand values as well as reflecting our Blackcurrant and Cox Apple cordial, Cran - flavours, Belvoir Fruit Farms has introduced heritage, but when we carried out con - berry cordial, Raspberry Lemonade, a tall, elegant new bottle to replace the sumer research we found that while this Organic Orange & Jasmine Pressé and existing ‘milk bottle’ style design across its appealed to our loyal core consumers it Apple & Melon Pressé. cordial range. The bottle features an was not bringing in new purchasers. This A sampling team will be attending a embossed glass logo, larger Belvoir brand - new bottle is a cross between an olive oil number of county shows and fairs around ing, enhanced labelling and illustrations to bottle and a cordial bottle and will give us the country this year. “Getting people to highlight that the drinks are made from a very elegant on-shelf presence as well as taste the new varieties is key to driving real ingredients with no preservatives. greater label space to shout about the nat - sales. We are positive that once people try Managing Director Pev Manners said: uralness of the product. The ingredients the delicious new varieties they will come “Despite the recession we had a good will be clearly flagged on the front with back for more,” said Manners. 26 PRODUCTS Soft Drinks Internationa l – May 2010
that each serving counts as one of your five. Lunchtime new design Dave Wallwork, Managing Director of the Feel Good Drinks Company, said: “We campaign UK Independent The Feel Good Drinks spend a lot of time and effort creating deli - Company has launched new designs across cious drinks that offer 100% natural refresh - UK Oasis, the UK's leading on- the- go juice its entire range of still and sparkling juice ment with no additives and unlike many drink, has launched a year-round campaign drinks. The new packaging has increased the other ‘premium’ juice drinks, absolutely no centred around British lunchtimes. Activity focus on the brand name and communicates added sugar, something which is so impor - includes a new television commercial, radio, the 100% natural, quality ingredients in the tant to consumers. These new designs com - outdoor, an on-pack promotion, media part - drink. Feel Good Drinks does not add any municate all this good stuff in a way that is nership with The Sun and digital activity on sugar to its drinks and have emphasised this fresh, innovative and differentiated from any - Facebook. messaging on-pack, as well as highlighting thing else in the category.” Introducing the strap-line 'Fruity Drinks and Lunchtime Dreams' the Coca-Cola Great Britain (CCGB) brand will be continu - ing to target its core audience of 20-some - thing men and women. It follows consumer research that reveals the average Brit is unhappy with his/her lunchtime and the lunch-break is in need of a 'cheeky' Oasis makeover. As a result, the brand plans to improve lunchtimes everywhere. The new TVC brings to life the lengths Oasis will go to make the lunchtime dreams of Matt, a Scot now living and working in London, come true. Matt misses his favourite sandwich (ham with extra mustard) from his favourite sandwich shop, Gino's Sandwiches, which is 500 miles away in his hometown in Scotland. Oasis will stop at nothing to make sure he gets it and so brings Matt not only his favourite sandwich, but the entire sand - wich shop too.
nASA competition squeezed juices. They do not contain any Eager juices artificial preservatives but use packaging UK Panda’s association with the children's technology which allows the product to be film Planet 51 continues this month with the UAE Britain’s Eager Drinks not-from-con - transported and stored without refrigeration launch of a nationwide on-pack promotion centrate juice range has been introduced to until opened. to celebrate the release of the film’s DVD. the United Arab Emirates by Orbis Foods, The packaging method ensures the juices The prize is a family holiday to the Kennedy one of whose divisions already has soft “taste as good as the day they were juiced,” Space Centre and the chance to win one of drinks experience as distributor of Britvic’s according to Rigg and his team. 51 Planet 51 DVDs. J20 range. Six flavours are available: Cloudy Apple, Starring the voice of stars like Sean Eager Drinks was established by Ed Rigg Orange, Pineapple, Pink Grapefruit, Tomato William Scott the funny adventure tells the who started in business selling fresh juices and Cranberry Juice. story of an astronaut who lands on a planet from the back of his father’s van at music Orbis Foods promotes itself as “a Dubai- to find aliens living like humans. To celebrate festivals. He subsequently developed a long- based company with a passion for individual - Panda’s association with the movie the life premium packaged range targeting gro - ity”. It roasts coffee and nuts, has a brand has introduced Planet 51 characters cery and hospitality channels. substantial tea division, and distributes other to the brand’s packaging. Continuing Rigg’s original standards, Eager foods to supermarket chains and the hospi - Competition details on the Panda packag - Drinks offers only 100% pressed and tality industry. ing will encourage consumers to enter via the website www.pandadrinks.com/planet51. The promotion will be visi - ble over the summer trad - ing period and the competition will be live until February 2011. Panda Brand Manager, James Nichols, said: “We have joined other major brands such as Burger King and SEGA in our associa - tion with Planet 51 , high - lighting the calibre of our investment which will help to create even more appeal and give retailers another reason to stock Panda.”
Soft Drinks Internationa l – May 2010 ProDUCTS 27
option to the marketplace for health-con - Limited edition Powerful scious consumers who want to harness the power of coffee's secret superfruit.” SOUTH AFRICA Continental Beverages, antioxidant Blending fresh fruit flavours with the spirit a division of the Pioneer Food Group, has of the world's great coffee-growing regions, done well with a limited edition extension USA Bai Brands has added Bai5 the company says it offers a much more to its Jungle Yum concentrated syrups Costa Rica Clementine to its potent concentration of antioxidants than range. low-calorie line of antioxidant- comparable drinks with commonly found Jungle Yum Banana rich bottled beverages which ingredients such as acai and pomegranate. Kick has a topical foot - include Sumatra Dragonfruit Bai introduced its original line of bever - ball graphics label, featur - and Panama Peach. They feature ages (Tanzania Strawberry, Mango Kauai, ing a cartoon character the antioxidant-rich coffee fruit Jamaica Blue Berry and Kenya Peach) in called Gerry Giraffe. and are made with the organic August 2009, and later created the low-calo - The syrup is marketed sweetener stevia. “Since the rie Bai5 as an alternative to traditional diet as suitable for three launch of our first Bai beverages, drinks made with artificial sweeteners. “We applications: mixed with consumers have discovered one of nature's have received positive feedback from con - water for a refreshing greatest secrets, the antioxidant benefits of sumers around the country about the Bai5 drink, stirred with milk to the coffee fruit,” said Bai Brands Founder beverages, which don't carry the aftertaste make a milkshake, or and President Ben Weiss. “Costa Rica that is found in many diet drinks on the mar - frozen as ice lollies. Pack - Clementine brings another delicious, vibrant ket,” added Weiss. aging for the long-estab - lished Jungle Yum range was refreshed in 2008.
Single-serve Campden BRI food and drink innovation UAE Kraft Foods has introduced Tang Sin - gles to the UAE market, adding a further dimension to what is already a very strong- selling product with long-established market awareness. The single-serve sachets are avail - Soft drinks and juices: able in orange, mango and tropical flavours. They are being promoted as convenient, new product development flexible and suitable for youngsters to make themselves without spillage. “Tang Singles will transform the powdered seminar beverage market, which was ripe for innova - tion,” said Najeeb Hasany, Marketing Direc - Tuesday 25 May 2010 tor GCC for Kraft Foods. “The new format is modern and relevant for today’s con - sumers who look for convenience, variety The soft drinks and fruit juices market is rapidly growing and and excitement in the beverages they con - developing, and is a key area for new product ideas. Smoothies and sume. Being a brand that already enjoys a fruit juice drink mixtures have taken off in recent years and there is plenty of potential for more innovation.
The seminar will cover l Market trends l Legislation - including flavours l Colours and sweeteners l Fortification l Packaging and the environment strong GCC heritage and has established taste credentials, Tang Singles will now enable l Novel processing technologies our consumers to enjoy the same great taste of Tang in a much simpler way.” Hasany explained that “one of the most consistent findings that emerged from our Venue: Campden BRI, Chipping Campden, UK in-depth consumer testing prior to launching Visit was that the new format is flexible and con - venient enough to enable multiple consump - www.campden.co.uk/soft-drinks-seminar.htm tion occasions in and out of the home. While in the past Tang was typically served or contact at home during lunch or dinner, the single Campden BRI training department serve format now creates alternative moments of consumption for Tang any time +44(0)1386 842104 of the day.” email [email protected] 28 PRODUCTS Soft Drinks Internationa l – May 2010 Powdered energy Energy & Sports Drinks INDIA Heinz India (P) Ltd (HIPL) has launched Glucon-D Isotonik –an isotonic energy drink. HIPL's Chairman and Managing Director, N. Thiruambalam, said that the World Cup-timed product is “a result of the endeavour to not only satisfy unmet consumer needs but also GERMANY In time for this year's World to delight the consumer by innovation in Cup Championship, Cristiano Ronaldo – packaging and product form.” World Soccer Player of the Year 2008 – has Thiruambalam said that the product will introduced Soccerade, the sports drink he be initially available in a carton containing helped develop and previously reported in eight single serve powder sachets and a SDI . unique carry along sipper containing three The sales of the new sports drink in the powder sachets, in two flavours – Lime test markets of Germany, Portugal, Iceland, Burst and Orange Rush. Priced at Rs 40 UK and Switzerland are reported to have ($0.86) for a carton of eight sachets and Rs exceeded all expectations. Besides Germany, 49 for a sipper with three sachets, it will be there are plans to roll out Soccerade in a available in Tamil Nadu and West Bengal further 30 international markets. states. Soccerade is made of natural mineral Heinz came to India in 1994 by taking water without any artificial colouring, flavour - over the Family Products Division of Glaxo ing and sweeteners or preservatives. Using with powerful brands such as Complan, Glu - only natural ingredients it comes in Wildber - con-D, Nycil and Sampriti. Heinz India is fully ries, Cold Blue (Exotic), Citrus (Citron/ integrated into the global Heinz operations Grapefruit) and Orange flavours. employing high standards in quality at its state-of-the-art manufacturing facility at Ali - garh in the State of Uttar Pradesh. This man - The special edition 19.2 oz can is ufacturing facility is HACCP certified and Special edition expected to boost sales for the category follows GFMP (Good Food Manufacturing and brand, especially amongst NASCAR’s 75 Practices). USA Red Bull has introduced a special edi - million fans who are three times more likely tion can featuring Red Bull Racing’s Brian to purchase related merchandise than non- Vickers and Scott Speed, respec - fans. Further, says Red Bull, the larger size tively. It will be available through will appeal to the category’s heavy users Pro unveiled most of the NASCAR season as who represent 21% of the consumer base, the Red Bull Racing team but consume 73% of the category volume. USA The Gatorade Company, a division of embarks on its fourth year of According to Nielsen, the greater-than PepsiCo, is launching its G Series Pro – a operating in the NASCAR Sprint 16 oz segment is worth US$430 million, new variant of the recently launched G Cup Series. representing 11% of total category sales. Series – through a distribution alliance with GNC, the nation's leading specialist retailer of nutritional products with a network of nearly 5,500 outlets. Coconut juice G Series Pro was originally developed by The Gatorade Sports Science Institute to for sport meet the needs of professional and aspiring professional athletes and, until now, has only UK Cocafina has relaunched its coconut been available in locker rooms and spe - juice for the sports market. Owned by Fina cialised training facilities. Brands Limited and winner of several taste “Make no mistake, Gatorade is all about awards, Cocafina, previously available in the athlete,” said Sarah Robb O'Hagan, sports pouch format, can now be purchased Chief Marketing Officer. “G Series premiered in a 300ml can with a 12 month shelf life. on the Super Bowl sidelines, where we pro - Green coconuts are viewed as a natural moted the 'before, during, and after' system sports drink due to their high calcium, mag - of sports performance, and G Series Pro nesium and potassium content. It is the raises the bar even higher. Up to now, we fastest growing beverage category in the US have kept these products in the locker and has grown into a US$35 million market room, but the compatibility between G in 2008 from US$20 million in 2007. In Series Pro athletes and GNC customers per - August 2009 PepsiCo bought Brazil's largest suaded us this is a product line of genuine coconut water company, which makes interest to those looking to go pro.” coconut water brands Kero Coco and Trop “We recognise different needs of spe - Coco and in September 2009 Coca-Cola contains zero fat and double the amount of cialised and distinct groups of athletes across bought a majority stake in the US coconut potassium as found in a banana. Apart from the spectrum of the whole category,” said water brand Zico. Fina Brands predict that the isotonic re-hydrating properties, the Massimo d'Amore, CEO of PepsiCo Ameri - coconut juice will be a high growth category company says it is praised by numerous con - cas Beverages. “G Series Pro is a manifesta - in the European market in 2010. sumers as a good hangover cure, an emer - tion of this insight – the elite athlete, with Coconut juice is the clear liquid found gency blood transfusion fluid instead of his or her particular nutrient requirements, within young green coconuts. Cocafina is low standard IV fluid, and an agent to break needs a highly customised product. G Series in calories (62 calories per 300 ml serving), down all forms of kidney stones. Pro is such a product.” Soft Drinks Internationa l – May 2010 ProDUCTS 29 Burn's beach new look launch UK R2, a hypotonic recovery sports drink from Snowball Holdings, has been given a UAE Coca-Cola Middle East launched the new-look shrink sleeve created by Chad - new 500ml can of Burn premium energy wicks drink in style at a beachside resort in Dubai, A non carbonated recovery drink, R2 complete with a can-crushing monster truck rehydrates in just 30 minutes. The beverage show, one part of which saw a new world has been developed and tested by sports record set for the number of cans crushed scientists and its rehydration qualities are by a vehicle in three minutes. scientifically formulated, tested and proven. The monster truck theme was an appro - “With the introduction of the bigger R2 is free from artificial ingredients, priate introduction to the ‘Size Does Matter’ 500ml cans, we will focus our communica - colouring or stimulants and is low in sugar, brand message, furthered in media advertis - tion to reinforce the correlation of the which makes it suitable for diabetics who ing and in-store promotions. brand’s effectiveness in providing hydration lead an active lifestyle. R2 also contains “Burn has been a successful premium as well as refreshment of body and mind powerful antioxidants that neutralise toxins, energy drink brand among our young male when your energy is lagging.” plus glucose polymers to restore energy adults who are trendsetters and adventur - The 250ml Burn cans crushed in the truck levels. ous, and look for energy to experience life show did not go to waste. Coca-Cola hauled Nick Paterson-Jones, from Snowball Hold - to the fullest,” said Antoine Tayyar of Coca- them to the Emirates Environmental Group ings Ltd, said: “R2 is a premium product, and Cola Middle East. for recycling. we wanted this to be reflected by the qual - ity of the finished sleeve. We are very impressed by the professional yet personal serving to help keep consumers going. Like approach that Chadwicks has showed us Function and all AriZona beverages, AZ Energy contains and were particularly pleased with the fast no preservatives, no artificial colours or turnaround on this job.” flavour flavours. Chadwicks is part of the Flexible Packag - The company's Creative Director Wesley ing Division of the Clondalkin Group which USA AriZona Beverage Company has Vultaggio explained: “Most of the energy has more than 40 manufacturing sites developed AZ Energy, a new street-art drinks on the market fall flat when it comes located across Europe and North America. inspired energy drink made with natural to taste, so with AZ Energy we wanted to juices from pears, apples, peaches and man - make a beverage that not only gives you the gos, as well as orange blossom honey, creat - energy you need, but something you actually ing, says the company, a fruity citrus flavour want to drink.” rather than the medicinal-like taste of some Both versions of this beverage, AZ Energy other energy drinks. and AZ Low Carb Energy, come in 15 oz The drink combines vital nutrients, includ - cans decorated with AriZona’s familiar eye- ing a 100% daily value of vitamins B6, B12, C catching style expressed with a bold blue and B5 with 100 milligrams of caffeine per and green street-art design.
Sophisticated Send your news to: news@ USA Liquid Lightning, sodium free and for - softdrinksinternational.com mulated with high dosages of vitamins and minerals (including 210% of vitamin C and 1290% of B12), is launching new packaging physically strong, fit and agile. Van Heerden for its core products, and introducing four Martial arts energy meets these requirements, with an illustrious new flavours early this summer. An accom - career in physique building, wrestling and panying campaign comprises SOUTH AFRICA The association between other sports. a series of highly stylised X35 Energy and mixed martial arts (MMA) The X35 team say this is “completely syn - photographs to reinforce the has extended to sponsorship of Danie van ergistic” with their energy drink alternative brand's position as a sophisti - Heerden, currently the country’s number which offers its drinkers ‘the natural kick’ cated lifestyle product for two in this fast-growing field. and does not contain taurine. “every man and woman who MMA is a hybrid sport allowing participa - pursues excellence in every - tion by all martial arts and hand-to-hand day life.” Liquid Lightning is combat styles. As a result, the X35 team also low in sugar, caffeine, and points out, participants must be well calories (the sugar-free for - rounded in all fighting techniques as well as mula has no calories or car - bohydrates), and can be used as a mixer or drunk neat, chilled over ice. The four new flavours will be made with all natural ingredients and added vitamins and minerals. Led by Dr Erik von Keil, the new formulations maintain the high vitamin concentration but further reduce sugar con - tent, and will incorporate natural fruit juices and sweeteners. Danie van Heerden. 30 PRODUCTS Soft Drinks Internationa l – May 2010 Water & Water Plus recycling first Summer additions
UK drench, the spring bottled water from UK This Water has introduced two new Britvic Soft Drinks, has become the first variants: Oranges & Lemons and Raspberries British water brand to use UK sourced recy - & Apples. “We spoke to our drinkers and cled plastic, a move that closes the loop on they told us they wanted new This Water its UK packaging. drinks that were as light and refreshing as The first of the new packaging to be pro - our best-selling Lemons & Limes recipe, with duced will be part of a trial of over a million the same high-quality real fruit, natural spring 500ml bottles, which will contain 10% rPET. water and great taste,” explained Sarah This will be sourced from the world’s first Smart, the brand's Marketing Manager. “So food grade PET and HDPE plastic bottle we went into the kitchen and came up with recycling plant in London, Closed Loop these two new great-tasting, more refreshing Recycling, in conjunction with Britvic’s pre - recipes”. form bottle supplier Constar. Oranges & Lemons recipe blends Leslie Davey, Britvic Brands Director, com - Mediterranean oranges, Brazilian oranges, mented: “It has always been our ambition to spring water and freshly squeezed lemon use British rPET to continue the brand’s juice; whilst Raspberries & Apples is a blend lemon, blackcurrants to add the rich colour, journey to continually improve our carbon of pressed juices from specially selected and spring water. Neither drink contains footprint. We don’t intend to stop here – raspberries and apples, a good squeeze of preservatives, colourings or flavourings. both drench and Britvic will continue to look for ways to ensure sustainability remains a key consideration across the brand and the this is set to grow in 2010; the offer has wider business.” Free swim expanded to include more pools and facili - The inclusion of UK rPET in drench bot - tate a Free 'Schwim' on any weekday. tles ensures less energy is used in manufac - UK Coca-Cola Great Britain (CCGB) is Outdoor advertising which features turing than if virgin PET is used, reducing repeating last year's Schweppes Abbey Well tongue in cheek taglines such as 'Don't each bottle’s carbon footprint by approxi - free swimming campaign, and encouraging spend a penny in the pool', is being used to mately 6%. Other brands in the UK have tri - consumers to 'Schwim Free' throughout drive awareness of the offer. alled rPET in packaging, but have sourced 2010. The activity coincides with an updated recycled material from abroad, neutralising To win a complimentary swimming ses - packaging design for the brand which cele - any environmental benefit through transport sion, consumers can exchange promotional brates the provenance of Schweppes Abbey emissions. Schweppes Abbey Well 'Sch...wim cap' bot - Well. This year the brand will introduce 25% tle tops at 500 pools nationwide. In 2009 recycled PET content in all bottles, as well as over 45,000 free swims were redeemed and reducing the bottle weight by 24%.
Best seat
UK Highland Spring has launched its sum - mer on-pack promotion which highlights the bottled water's sponsorship of Andy Murray and gives consumers the chance to collect tokens on special promotional packs to redeem against rewards, including a limited edition inflatable tennis ball chair. In addition, all those who register for a reward will be automatically entered into a free prize draw to win a family trip to a slam tennis experi - ence in 2011. Other rewards include a tripod chair, a ten - nis court picnic blanket and handy tennis ball seat cushion. Consumers can register and download a collector card from the dedi - cated micro-site – www.iwantthebestseat.com. Highland Spring has developed a multi channel media campaign to maximise aware - ness, which includes outdoor, print and online Sally Stanley, Group Marketing Director at media as well as bus and taxi advertising. Highland Spring, commented: “This is our The promotion will feature on all major biggest on-pack promotion to date and we Highland Spring retail packs available from are confident it will capture the imagination multiple grocers and on selected cash and of consumers who are gearing up for a sum - carry packs. mer of world class sporting events.” Soft Drinks Internationa l – May 2010 ProDUCTS 31 new twist Wellness
UK Perfectly Clear has been given a new FINLAND Hartwall has launched Novelle look accompanied by the launch of a range Plus Magnesium + Vitamin C. The green of real fruit flavours by parent company Sil - apple flavoured Novelle Plus Magnesium is an ver Spring. The brand, which pioneered the unsweetened and calorie free mineral water UK’s flavoured water category, has already that targets the active lifestyles segment of been received positively by the market, secur - the wellness market. ing listings with Tesco and Morrisons. “There is a growing demand in Finland for The new generation of Perfectly Clear is wellness drinks that contain important miner - being positioned as a healthy soft drink, with als and vitamins” said Karla Frisk, Hartwall new and improved flavours that have a dis - Novelle's Brand Manager. tinctly English personality. The label design The marketing campaign developed for represents English tradition with a contem - the Novelle Plus Magnesium launch under - porary twist, with blue and green alternatives lines the drink's essential minerals, claiming denoting still and sparkling options respec - that the magnesium content in the water tively. It also allows greater visibility of the beverage promotes muscle recovery in ath - product and bold imagery of its ingredients. letes and those engaged in active lifestyles. Responding to consumer demand, Per - “One 0.5 litre bottle of Novelle Plus Mag - fectly Clear is being made available in 1.5litre nesium + Vitamin C includes 30% of the rec - bottles for the first time in flavours which ommended daily allowance of magnesium echo its Garden of England roots: Heavenly and 100% of the vitamin C requirement Cherries; Divine Summer Fruits; Scrumptious according to Finnish Recommended Dietary Strawberry; Crisp Red Apple; and Zingy Allowance guidelines,” Lemon & Lime. says Hartwall. Silver Spring Managing Director Neill Cot - The bottle’s shape and wrapping have been Hartwall also recently ton said: “We have revisited all the flavours redesigned to focus on its credentials as sugar- launched Novelle Plus and ingredients, moving with the market. The free, with no artificial colours and flavours. Zinc + Vitamin E from qualities of real fruit have been enhanced the Nouvelle product and the range is entirely sucralose-based. from the Silver Spring within the North stable. The drink, which “We are responding to consumers’ Downs, the closest commercial spring to carries apricot and jas - demands to know more about the products more than 50% of the UK population. This mine flavours, is sweet - they are buying. Our drinks are made exclu - means we have a great story to tell on low ened with fructose and sively with chalk-filtered, calcium-rich water food miles and excellent water quality.” contains vitamin E. Launched in March, Novelle Plus Zinc + Vita - min E and Novelle Plus Glacial awareness Magnesium + Vitamin C are sold in 0.5 and 1.5 UK Isklar Norwegian Glacial Natural Mineral litre bottles, with the Water has unveiled new television advertise - retail prices ranging from ments for its still and newly launched €1.55 for an 0.6 litre sparkling range. Entitled 'pure glacier' the bottle to €2.30 for a 1.5 advertisements aim to capture both the litre bottle. purity of Isklar’s Norwegian provenance as well as its glacial roots through the notion of coldness. Each execution uses ice and its effects as the central, dramatic element. In brief… The campaign is being supported by digi - tal media, 4OD which is an online catch up G UK Independent catering company, UK Ellie Elephant, Funky Monkey and service and digital escalator panels across Charlton House, has raised £6,912 over nine Happy Hippo naturally flavoured water the summer. months for the UK registered charity, Seeds drinks are proving hugely popular, says Marketing Director of Isklar, Aoife Burnell- for Africa, through nationwide sales of its producer Villa Drinks, with even the Smith, said, “This new creative campaign ‘Wellbeing Being Well’ water, part of the youngest children recognising and really captures the essence of Isklar and the company's healthy eating initiative which responding to their jungle favourites and tongue-in-cheek humour which subtly under - aims to improve health in the workplace. finding the round shaped bottles with lines the ads gives us a unique point of dif - Amanda Gerrard, Corporate Fundraising nipped in waists instantly appealing, user- ference within a crowded and traditionally Officer for Seeds for Africa, said: “The fund - friendly, easy to drink from and comforting conservative category.” ing raised by Charlton House has helped to hold. Seeds for Africa to provide children in a pri - Sean Willmore, Marketing Manager of mary school to plant paw-paw, banana, pas - Villa Drinks Ltd, said: “We set out to create sion fruit, mango and avocado trees as well a healthy alternative to high sugar content as trees for shade. The children have also fizzy drinks for kids. We wanted a range of grown maize, beans, potatoes and tomatoes, drinks that had a nutrition panel that as well as native vegetables, such as saka, would stand up to the scrutiny of the most miroo, mrere and kunde. It has also helped discerning mums and a packaging to provide two water tanks and irrigation presentation that would really speak to equipment. These things will help to ensure children.” the success of the vegetables and trees grown.” 32 PRODUCTS Soft Drinks Internationa l – May 2010 Digital initiative Carbonates INDIA As part of its summer marketing campaign, Coca-Cola India has run a Thums Up Thunder Wheels on-pack promotion. Consumers looked under the crown of a Targeting men bottle of Thums Up for a 9 digit unique code and then texted 'APACHE' followed FINLAND Sinebrychoff has completed the by the 9 digit unique code to 58558 from mid-March launch of Coca-Cola Cherry, their mobile phones. Consumers also had introducing the classic cherry-flavoured drink the option to telephone and register their to the Finnish market for the first time. Men, code through an Interactive Voice Response aged 25 to 35, will be the main target group System and feed the unique number to the for Coca-Cola Cherry, which received its first application downloaded from the internet. A market launch in the US in 1985. computer generated lucky draw offered con - “There are one million Finnish men who sumers a chance to win a TVS Apache RTR fall into this age category and target group, 160 motorbike every hour throughout the and almost half of these consume sugar- campaign which ran from mid March to the sweetened soft drinks at least once a week,” end of April. said Sinebrychoff spokesperson Terttu Niuta - The national initiative was designed to nen. leverage the popularity of digital media. Sinebrychoff is launching Coca-Cola Cherry as a seasonal product with the sales cycle period starting in March and ending in September. The cherry-flavoured product is Teen push being sold in 0.5 litre and 1.5 litre recyclable plastic bottles. UK Coca-Cola Great Britain's (CCGB) “Our research shows that there is a strong teen-centric brand, Dr Pepper, is launching a market for a product such as Coca-Cola multi-platform brand campaign – digital TV Cherry, and we expect sales to be good. The advertising, on-pack and sponsorship – better the Finnish summer, in terms of sun - around its award winning creative, 'What's shine, the higher the sales should be, as in the Worst that Could Happen?' Finland the drink is regarded as a seasonal A Facebook community is launching summer product,” said Niutanen. through a dedicated UK fan page. The inter - active hub will include a dedicated news feed and host brand content. Fans will be Presented as Track-a-Pack, the initiative invited to play a dramatic Dr Pepper Status Track-a-Pack was developed in co-operation with the Takeover, where those who dare could cash bandit.fm website run by Sony Music Enter - in as teens are challenged to put their own AUSTRALIA Frucor Beverages has fur - tainment Australia. Facebook status into the hands of Dr Pep - thered the Pepsi association with music by Each label allows one download, with a per for a chance to win £1000. running an on-pack promotion offering choice of more than quarter of a million Ringtone giveaways will also run across 1.8 million music downloads. tracks. The promotion runs until early June. 9 million 330ml cans and 500ml bottles. Facilitated free from your mobile, con - sumers are challenged to accept a ringtone that 'could be good or could be embarrass - ing'. In keeping with the 'What's the Worst that Could Happen?' ethos, tones offer a moment of random humour and entertain - ment featuring sound clips from popular TV shows. The tongue in cheek 'Nurse' and colour - ful 'Over Friendly Father' advertisements are being screened on television and at the cinema. Both illustrate teen humour in rel - evant settings – an American college and on prom night. Further, in a three-year sponsorship deal, the 'Tidal Wave' ride at Thorpe Park will feature Dr Pepper branding and a perma - nent 'What's the Worst that Could Hap - pen?' experience spot. Finally, a targeted sampling campaign will run through the key summer period, offering consumers the chance to try 150ml Dr Pepper cans, after all 'What's the Worst that Could Happen?'
www.softdrinksinternational.com Soft Drinks Internationa l – May 2010 PRODUCTS 33
innovative and exciting experiences. Fanta support According to Srinivas Murthy, Marketing Guava for summer Director – Flavours, Coca-Cola India, “Brand INDIA Coca-Cola India has launched an Fanta is known for its distinct 'orangy' taste USA The IZZE Beverage Com - integrated communication programme for and for providing fun-filled, exuberant experi - pany of Boulder, Colorado, has Fanta, the country's favourite fruit-flavoured ence to all its consumers. The latest Fanta introduced Sparkling Guava, its sparkling beverage. The 360-degree initiative campaign showcases how a bottle of Fanta first tropical flavour. “With the features brand ambassador and Bollywood brings out the playfulness in oneself and con - hot summer months right around sensation, Genelia D'Souza under the aegis of verts a tricky situation into magical exuber - the corner, we felt inspired to Dikhao Apne Asli Rang (show your true ance, letting one spread fun amongst add a refreshingly sweet twist to colours). everyone around. Fanta has already created a our assortment of sparkling bev - The new initiative showcasing Genelia in an unique place in the minds of the consumers erages,” said Brad Armistead, the all-new mischievous 'avatar', reflects the fun- with its distinct 'Holi' taste experience and company's Director of Marketing. loving and playful attitude of today's genera - the launch of this initiative will further Made with 70% juice and tion, who are always on the look out for strengthen its connection with consumers.” sparkling water, Sparkling Guava is being marketed as “an extremely satisfying better-for-you beverage.” The drink contains no refined sugars, caffeine, preservatives or A good life to artificial flavours. The four-pack packaging promotes aware - be won ness of the Global Education Fund (GEF), IZZE's long standing non-profit partner. The SOUTH AFRICA One woman will win 'For Good' partnership with GEF helps pro - what Appletiser describes as “a deliciously vide educational opportunities and resources good life for three months” in a (southern) to needy children around the world. IZZE autumn promotion which also features more was founded to support GEF and the than 20,000 instant prizes. Entrants need to Sparkling Guava packaging will educate con - purchase a six-pack of 330ml Appletiser, sumers on what GEF is and how the brand Grapetiser or Peartiser and SMS the bar - is helping them meet their goals. code. The offer is being highlighted through point of sale merchandising and marked Garmin and a Blackberry. packs. The prize package is valued at around R1 Consumers Whoever wins the big prize will have million. Spot prizes, which are notified imme - three months of pampering, including a per - diately, include Nintendo Wii sports packs, consulted sonal trainer, chef, chauffeur, hair and body Blackberries, Garmins, magazine subscrip - stylist, au pair and maid, as well as a com - tions, cab rides, gourmet cooking classes, ANGOLA Angolan producer Refriango is plete makeover, a Nintendo Wii plus, a nutritional consultations and styling sessions. asking the public to vote on which new flavour should be added to the Blue carbon - ated drinks range, one of the country’s top- in China for several years but Coca-Cola’s selling brands. The company says the Sprite fusion market research indicated that consumers promotion is an Angolan ‘first’. did not find the brand very interesting, “Blue continues to innovate in the CHINA With Sprite such a huge seller and despite the drink’s popularity. Angolan market. Because it is a super-brand, green tea being so enduringly popular in Introduction of Spritea comes in tandem Blue recognises and honours its consumers the country, it is perhaps no surprise that with a rejuvenation of Sprite’s marketing and, for the first time Angolans are going to the first new carbonated beverage from the and image, using a ‘Spark Fresh Thinking’ decide what the next Blue flavour will be.” Coca-Cola innovation and technology cen - tag. Three possible flavours feature in the tre in Shanghai is a combination of the two: Spritea was launched with the biggest vote: Tamarind, Guaraná and Tangerine. Spritea. sampling campaign ever undertaken by Other flavours in the Blue range, available in Sprite has recorded double-digit growth Coca-Cola in China. Promotion has been both cans and bottles, are Orange, Lemon- headlined by Jay Chou, the Taiwanese singer Lime, Passion Fruit, Pineapple, Pineapple- and actor who is closely associated with Coconut, Mango, Apple and Raspberry. the Sprite brand and stars in a new adver - As well as influencing Refriango’s produc - tising campaign for the brand. tion decision, participants in the vote – which can be done by phone or text – have the opportunity to win daily prizes such as branded t-shirts, iPods and mobile phones, event tickets, travel and motorcycles. An overall winner will be chosen to take To advertise ... part personally in the next Blue advertising campaign.
email: advertising@ sodrinksinternational.com
or call: +44 (0)1202 842222 34 MArKET AnALYSIS Soft Drinks Internationa l – May 2010 Healthy options still relevant in a depressed economic climate
re health and wellness-positioned soft Adrinks recession-proof? Well, not entirely, but the sector has held up pretty well. Global business intelligence provider Euromonitor International gives an overview of how the vari- ous sectors performed in a perilous 2009, identi- fying hot growth opportunities as well as the most promising regions to focus on in the future.
The category Recession takes its toll recorded In 2009, on a global level and based on fixed US$ exchange rates, most health and wellness soft ited considerable dynamism, expressed in value positive growth drinks categories managed to retain positive retail growth rates of 24% and 28%, respectively, partly value sales growth. However, health and wellness because the safety of tap water in parts of these but is no longer soft drinks (as a total category) no longer drove regions is questionable. overall soft drinks growth as they did earlier in With value sales growth of 5%, health and well - the driver it once the review period. Global health and wellness soft ness carbonates outperformed overall carbonates drinks recorded 4% value growth in 2009 (the in 2009, which only managed just under 3% value was, reports Ewa same as overall soft drinks), which was the lowest growth. And while health and wellness juice only Hudson. rate recorded over the 2004-2009 review period. managed a paltry increase of 2%, naturally However, some health and wellness sectors still healthy superfruit juice performed valiantly, regis - acted as growth engines, for instance health and tering a 9% rise in value sales. wellness coffee, which enjoyed a strong surge of popularity in Asia-Pacific, albeit from a very small Organic takes a predictable hit base. Rising food prices, job losses and shrinking dis - As was to be expected, bottled water growth posable incomes brought about by the global eco - slowed to 6% in 2009 as many cash-strapped con- nomic crisis meant that fewer consumers were sumers reverted to tap water. During the earlier prepared to buy premium priced beverages. part of the 2004-2009 review period, annual value Hence, organic soft drinks only mustered 1% growth rates had ranged between 9-10%. The value sales growth in 2009. In North America, the ongoing controversy around plastic bottle waste category declined by nearly 3%, while Eastern in an era of rising concern over climate change European sales took a 5% tumble. and energy shortages did not exactly help the However, fortified/functional soft drinks man - industry’s cause. In Western Europe, where con- aged to hang on to their positive growth trajectory, sumers became increasingly engaged in the debate achieving 5% value growth and proving that con - and where tap water is generally of good quality, sumers are still willing to pay that little bit extra value growth slipped to just below 2%, and in when they perceive the products’ benefits as tan - North America to 3%. Latin America and the gible and relevant to them. Middle East and Africa, on the other hand, exhib- Coke and Pepsi lead health and wellness, but with relatively small shares As one would expect, Coca-Cola and PepsiCo lead the global health and wellness soft drinks market with value shares of 6% and 5%, respectively. However, it is interesting that their leading shares in overall soft drinks are much larger - Coca-Cola commands a whopping 25% share and PepsiCo 12%. This shows that despite the two soft drinks giants’ concerted efforts over the last decade to expand their health and wellness portfolios, eg through the acquisition of strong local juice, water and functional drinks players, they are still a very long way from transforming themselves into ‘thor - oughly healthy’ beverage companies. Japanese company Suntory Holdings, in contrast, which claims a modest 3% global value share in overall Source: Euromonitor soft drinks, ranks fourth in health and wellness Soft Drinks Internationa l – May 2010 HEALTH AND WELLNESS DRINKS 35 beverages with a 2% value share. The company has a broad health and wellness brand portfolio, including Iuemon, the world’s second leading brand of health and wellness RTD tea.
Superfruit juices good for business – and the brain As already alluded to, superfruit juices sustained their consumer appeal in 2009, registering a mod - erate increase of US$217 million on the previous year to reach global value sales of US$2.6 billion. These products are likely to intrigue consumers, scientists and beverage companies alike for many years to come, with new health and wellness plat - forms and positionings continually arising. For instance, there have been many reports of late about the likelihood of blueberry and grape juice boosting cognitive performance. In Source: Euromonitor December 2009, a study published in the British Journal of Nutrition indicated an improvement in memory function in older adults who had received Concord grape juice supplementation over a 3-month period. The juice of the US-bred Concord grape variety is believed to be particular - ly high in antioxidants. Welch’s grape juice (from National Grape Co-operative Association Inc), which ranked 11th in the US fruit/vegetable juice sector by 2009 off-trade volume sales, is one of the brands which uses the Concord grape in its prod - ucts. Another study published in January this year, in the Journal of Agricultural and Food Chemistry , showed that 500ml of blueberry juice, administered daily for 12 weeks to a small study group of elderly people, improved their learning and memory power. Although the mechanisms remain unknown, the beneficial effects were attributed to the fruit’s high flavonoid content. Of course, there is no reason why brain health Source: Euromonitor positioning should be restricted to just two vari - eties of juice. It potentially extends to all antioxi - Kombucha the next big thing in RTD tea? dant-rich ‘superfruit’ juice varieties, including Health and wellness RTD tea products have also pomegranate, cherry, acai and cranberry juice. outwitted the recession. Global value sales rose For today’s (and tomorrow’s!) consumers, from US$19.8 billion in 2008 to US$21 billion in remaining in good enough health to enjoy their 2009. Antioxidant-rich health and wellness RTD later years is a top priority. One of their biggest green tea products were immensely successful in fears is the onset of progressive cognitive decline, propelling growth in the past, seeing an increase memory loss, and, worst of all, irreversible in off-trade value sales of 54% over the 2004-2009 Kombucha, is dementia. According to Alzheimer’s Disease review period. Now that growth is starting to level said to be International, dementia affects one in 20 people off, companies are on the lookout for the next big over the age of 65. Euromonitor International thing. extremely rich in Countries and Consumers data shows that over And kombucha could well be it. Kombucha is 65s amount to around 541 million consumers made by fermenting sugar with the help of a kom - organic acids, globally in 2010, and by 2014 this will have risen bucha culture in a tea base. The kombucha cul - to almost 600 million – a potentially enormous ture, sometimes referred to as the ‘kombucha vitamins, target group for easy-to-consume juice products. mushroom’, is a highly complex mass of bacterial and yeast cultures, which exist in symbiosis. The enzymes, amino resultant beverage, ie the kombucha, is said to be acids and other extremely rich in organic acids, vitamins, enzymes, amino acids and other health-giving health-giving compounds. Indeed, kombucha is another one of those products which enjoys an enduring reputa - compounds. tion as a cure for all ills. It needs to be pointed out that kombucha au naturel is something only serious healthy living acolytes can stomach. To make it palatable for pampered mass-market taste buds, ingredients such as sugar, flavourings and/or fruit juice are usually added. Kombucha has long been available in health Continued overleaf 36 HEALTH AnD WELLnESS DrInKS Soft Drinks Internationa l – May 2010
for a healthy metabolism, and Superfruit with acai, pomegranate and goji berries has extra vita - min C to boost immunity.
Outlook: Middle East and Africa, Latin America and Asia-Pacific to drive growth Although this was not the case in recession-hit 2009, Euromonitor International predicts that health and wellness soft drinks will once again drive value growth in the overall soft drinks mar - ket over the 2009-2014 forecast period. Health and wellness soft drinks are expected to achieve 17% growth over this period, compared to 14% for soft drinks overall. Organic soft drinks growth will be in line with that of health and wellness soft drinks, although the predicted 17% increase will be very much below the 86% enjoyed by the organic category over the 2003-2008 review period. However, organic drinks are unlikely to make any great inroads in the Middle East and Africa region over the next five years, and growth in North America is projected to be a very modest 5%. Latin HEALTHY OPTIONS food shops, typically produced by committed America, Eastern Europe and Asia-Pacific will be - continued smaller companies, such as GT’s Organic Raw the driving regions, although this growth will Kombucha from US-based Millennium Products, come from quite small bases. whose founder believes that the beverage helped With the exception of the organic category, the to cure his mother’s breast cancer. The product is Middle East and Africa region will be key to driv - available from Whole Foods Market and comes in ing future global health and wellness soft drinks several flavour varieties. growth. For instance, value sales of health and In recent months, kombucha launch activities wellness bottled water in this region are predicted have intensified. In October 2009, Honest to increase by 60% over the forecast period, com - Beverages (owned by Coca-Cola) introduced pared to 17% globally. Honest Kombucha in the US, with the tagline Health and wellness RTD tea and superfruit ‘Live, Organic & Raw’. There are three variants - juices are expected to enjoy global value growth Berry Hibiscus, Lemon Ginger and Peach Mango. rates of 30% and 40%, respectively. Reduced- In April 2010, also in the US, natural food giant sugar fruit/vegetable juice is another up and com - Hain Celestial introduced Celestial Seasonings ing category, with particularly buoyant growth Kombucha in five flavour varieties, claiming to be expected in Asia-Pacific (176%), the Middle East “the first company to augment kombucha’s natu- and Africa (72%), Latin America (59%) and North rally occurring enzymes, probiotics and antioxi- America (43%). Excellent prospects are also dants with all-natural functional ingredients, envisaged for the still fairly novel health and well - Ewa Hudson is Head of Health providing a targeted wellness boost”. Meyer ness RTD coffee category, which is set to multiply & Wellness Research at Lemon Ginger, for example, contains added prebi- its value sales from US$15 million in 2009 to Euromonitor International. otics and ginger to support digestive health, Berry US$113 million in 2014, propelled by rampant www.euromonitor.com Guava features green tea extract and B-vitamins demand in Asia-Pacific. I
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WWW.INGREDIENTSNETWORK.COM/FICEE 38 BEvErAGE FoCUS Soft Drinks Internationa l – May 2010 Whey to wellness with clear nutrition
ife-long health is now regarded by many as an Lachievable goal. By the same token, wellness is no longer seen merely as the absence of dis- ease, but as an optimal condition that individu- als can play an active role in creating for themselves. Wellness drinks have come to the fore in this Mark neville, environment, offering an array of benefits, from points to the antioxidant health defence, cognitive and diges- tive health, to beauty from the inside. potent potential Protein fortification provides a distinctive dimension to wellness drinks whilst being cus- of whey protein tomisable to the specific requirements of different demographic segments. For example, a national in wellness survey commissioned by Volac at the beginning of this year showed that over 20% of the nation Protein in beverages drinks. recognises that adults aged over 50 need more Proteins are essential to health and survival, feed - protein in their diet compared with those in their ing many vital organs such as the skin, brain, prime. heart, liver and regulating the immune system and The top four roles cited for protein in the diet of the production of glucose. Muscles act as a reser - the over 50s were identified as: supporting the voir of protein and hence play a central role in immune system (selected by 51%), guarding many metabolic processes. 1 against osteoporosis and bone fractures (47%), Current nutritional guidelines present protein helping prevent muscle wastage (46%) and pro- needs as a set percentage of energy intake in pro - tecting lean tissues and muscles (46%). Clearly, portion to carbohydrates and fats. In contrast, then, the senior market segment is a prime target recent research demonstrates that people who are for convenient, protein-fortified drinks. trying to lose weight by restricting calories need a However, the survey also indicated some inter- higher proportion of protein in their diet 2. For esting market niches that are beginning to emerge most adults, therefore, replacing some dietary car - for protein-fortified beverages for younger age bohydrates with protein will help to maintain a groups, especially active individuals in their lean body composition and help maintain satiety. prime who are concerned with body composition Beverages are an ideal vehicle for providing this and protecting lean tissues and muscles through increased intake of protein in a convenient and increasing their consumption of high quality veg- digestible form. The high concentration of protein etarian proteins. inherent in whey protein, combined with the quality of the protein, provide the secrets to their nutritional value. Thanks to an impressive array of essential amino acids, whey protein has a bio - logical value that ranks at the top among dietary proteins. Whey protein isolates are very low in fat, cho - lesterol and lactose and are easily digestible. They are also rich in leucine, an essential amino acid for muscle protein synthesis. Combined with weight bearing exercise, leucine increases protein synthesis and promotes muscle retention.
Targeted nutrition for different life stages As people mature and age, there is a natural and progressive loss of lean tissue or muscle mass from a peak of around 48% of total body weight in our early 20s, to 25% or less of total body weight by the age of 80. 3 The need to repair and remodel muscle and bone continues throughout life but becomes ever more critical to mobility and health as we age. Because of the long term nature of the changes in body composition that take place as we grow older, the best defence is to take action early Soft Drinks Internationa l – May 2010 HEALTH AnD WELLnESS DrInKS 39 enough to prevent or at least slow down the loss of lean tissues and bone density. Increasing weight bearing exercises from age 40 onwards is therefore a wise precaution. Nutritional support through the consumption of high quality proteins is the other part of this equation. However, for maximum effectiveness, nutrients need to be made accessible, both in terms of their convenience and palatability and also in terms of the ability of the body to absorb them – their bioavailability and nutritional integrity. These requirements can be satisfied through the use of whey protein in beverages.
Nutritional whey proteins – a clear advantage in beverage manufacture The Volactive UltraWhey range of nutritional whey protein ingredients has been designed to meet the exacting requirements of protein-forti - fied beverage manufacturers. Produced using gen - tle low temperature and pressure membrane filtration technology, the whey protein remains in its native state with all its nutritional components essentially intact. or water-based drinks. Volactive HeatStable is particularly suited to With their high absorption rate, easy digestibil - clear ready-to-drink acidic beverages containing ity, versatility and palatability, Volactive nutri - whey protein. An acidified whey protein isolate, tional whey proteins are well positioned to meet it is designed to dissolve absolutely in the liquid, the demand for protein-fortified health and well - providing complete clarity, heat stability and a ness drinks. prolonged shelf life. Volactive Ultrawhey 90 is As the largest producer of nutritional whey pro - suitable for weight management applications such tein in Europe and solely focused on dairy nutri - as meal replacement drinks where a high protein tion, Volac has developed deep expertise in this content and neutral taste need to be combined field, producing high quality whey proteins suit - with a very low fat content. able for a wide range of applications. Moreover, Volac’s specialist processing technology provides Whey protein beverage applications: valuable protection for the nutritional integrity of a future perspective its whey proteins enabling their lifestyle benefits Whether used as a post-exercise recovery supple - to be enjoyed to the full. I ment, an on-the-go nutritional snack or a meal replacement solution, there is growing market for whey protein in wellness drinks – thanks in part 1. Wolfe, AJCN 2008; 87 (suppl): 1582S-1583S to whey’s natural origins and consumer profile. 2. Donald K Layman, Dietary Guidelines should Whey protein-enriched beverages offer the con - reflect new understandings about adult protein sumer the advantages of convenience and ease of needs. Nutrition & Metabolim 2009, 6:12 Mark Neville is Head of Lifestyle use through a range of exciting ready-to-drink for - 3. Curr Opin Clin. Nutr. Metab. Care. 2000. 3:39-44 Ingredients at Volac. mats. Moreover, whey protein has a taste advan - 4. Donald K Layman, Dietary Guidelines should Tel: +44 (0)1223 206802, tage over many other types of protein in many reflect new understandings about adult protein Email: [email protected] types of beverage, from milk shakes to clear fruit needs. Nutrition & Metabolism 2009, 6:12 www.volac.com
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lobally, the food industry is searching for Gproduct innovations that have the potential for success and offer added value – for con- sumers, for producers and for retail. SIG Combibloc has developed drinksplus − a solution that makes the added value of a product ‘percep- tible’, bit by bit, adding natural ‘extras’ such as pieces of real fruit and vegetables or cereal grains to the drinks. The drinksplus concept opens the In addition to way to completely new product categories that health and are right in line with the current consumer trend for ‘health and wellness’. Now it is possible for wellness, products containing up to 10% particulates to be filled in aseptic carton packs using standard SIG naturalness and Combibloc filling machines for liquid dairy and non carbonated soft drinks or ‘still’ products − purity are what with individual bits of up to six millimetres in length and diameter. drinksplus opens up a consumers are wealth of trend products, which can be turned With the drinksplus concept, it is possible to fill products seeking, into reality quickly and cost-effectively. containing up to ten per cent particulates in aseptic carton packs using standard SIG Combibloc filling according to SIG Drivers for new product development machines for liquid dairy and NCSD products − with Worldwide, the consumer trends ‘health and individual bits of up to six millimetres in length and Combibloc. wellness’ are the main drivers for new product diameter. drinksplus opens up a wealth of possible trend developments in the food industry. Naturalness products, which can be turned into reality quickly and and purity are the key aspects that consumers cost-effectively. look for when selecting value-added products. With this in mind, SIG Combibloc commissioned centrates, fruit compounds, blends, bases, ingre - an international consumer study confirming that dient systems, emulsions, flavourings and for consumers, claims of added value in a bever- colourants for the beverage, dairy and ice cream age are given much greater credibility if the industries), SIG Combibloc has developed a product contains pieces of real fruit or vegetable selection of innovative drinks containing partic - than would be the case with a drink that did not ulates for the drinksplus concept. These include, contain real fruit pieces. for example, smoothies with bits of pineapple The study also revealed that even adults prefer and orange refined with pepper, and yoghurt to drink products with perceptible added value drinks with pieces of mango and pineapple. The qualities through a straw. Drinking through a recipes tested leave plenty of scope for further straw allows the consumer to fully experience creative drinks concepts to enhance the product the unique texture of products containing bits of portfolio of any food manufacturer. fruits or cereal grains, creating a completely new To offer complete solutions that incorporate drinking experience. product handling and process technology before the filling process, SIG Combibloc works closely The drinksplus concept with other experienced and globally active com - This is where the drinksplus concept comes in, panies. One of the partners is GEA TDS. GEA is creating a completely new product category: real a successful technology company that concen - fruit or vegetable or even cereal grains are added trates on special purpose machinery – focusing to ambient milk mix and NCSD products filled in on process technology and components, as well carton packs. as plant engineering and construction. When considering new product concepts, it is In close cooperation, the companies devel - not just a matter of coming up with innovative oped three basic technical options for imple - ideas but it is also necessary to think about tech- menting the drinksplus concept. They can be nical feasibility. SIG Combibloc succeeded in implemented using standard SIG Combibloc fill - bringing the liquid and solid product compo- ing machines for liquid dairy and NCSD prod - nents together, on a continuous basis as part of ucts. Each of these basic solutions for technical the routine filling process and filling the prod- implementation can be tailored to existing man - ucts into carton packs under sterile conditions ufacturing facilities and adapted to the desired using standard machines for liquid dairy and product concept, objectives, investment volume NCSD products. and manufacturing capacity. Only product- In cooperation with the DoehlerGroup (a lead- related adjustments need to be made to the fill - ing international manufacturer of fruit juice con- ing machine. Soft Drinks Internationa l – May 2010 HEALTH AND WELLNESS DRINKS 41
Single heat treatment: perfect solution for viscous products With the first basic solution for processing and filling the innovative drinksplus products, the liquid component and the particulates are mixed and then heat-treated in one tubular heat exchanger. This method is especially suitable for viscous drinks like smoothies in which the bits are evenly distributed.
Separate heat treatment for less viscous products When heat treating the liquid component and the solid particulates separately, less viscous prod - ucts such as milk mix drinks or fruit juice drinks with pieces of fruits, vegetables or cereals can also be aseptically filled into carton packs from SIG Combibloc. There are two possible solutions. In the first option, the liquid is processed in a standard heat exchanger while the supplier of the solid particulates delivers the aseptically filled bits. They are delivered in a carrier liquid in mobile aseptic barrels which are docked to the filling machine. The pieces are added evenly into the product flow. In the second option, the liquid component and the solid particulates are treated on-site at the producer’s plant in two separate heat exchangers. This solution for filling new product concepts containing extra bits offers the most versatile range of possibilities for mixing and fill - ing innovative success formulas containing healthy bits. After the heat treatment, a dosing unit is used to bring the product components together in a mixing station before they are filled An international consumer study confirms that for consumers, claims of added value in a into the aseptic carton packs – using standard beverage are given much greater credibility if the product contains pieces of real fruit or filling machines from SIG Combibloc. vegetable than would be the case with a drink that did not contain premium fruit pieces. The study also revealed that even adults prefer to drink products with perceptible added value Flexible filling technology opens the way qualities through a straw. Drinking through a straw allows the consumer to fully experience the The flexible filling technology opens the way for unique texture of products containing bits of fruits or cereal grains, creating a completely new new product concepts that combine a drink and drinking experience. the natural bits. For more than 20 years, SIG Combibloc − a leading systems manufacturer for sumers are demanding on-the-go products. SIG aseptic carton packs and the corresponding fill - Combibloc meets these demands, offering a wide ing machines − has been leading the way in the selection of single-serve carton packs in a broad aseptic filling of food products with particulates range of volumes. With combiblocMini and into carton packs. The company extended this combiblocSmall as well as with the correspon - expertise to adding nutritious bits to liquid dairy ding combifit-formats, food manufacturers have products and non-carbonated soft drinks as plenty of opportunities to position their well – opening the way for developing innova - drinksplus products with perceptible added tive new products. value. The drinking straws for drinksplus are up The nutritious The sleeve system from SIG Combibloc makes to eight millimetres in diameter and make drink - little extra bits it possible: The packaging sleeves produced at ing the innovative products with natural bits a the company’s production plants are individ- very special experience. give the ually shaped, sterilised and filled on filling According to Diana Bechtold and Norman machines from SIG Combibloc at the premises of Gierow, Market Segment Managers at SIG products the the dairy or fruit juice producer. After filling, the Combibloc: “The unique competence of SIG carton pack is ultrasonically sealed above the Combibloc to fill particulates opens the way for character of a filling level and not through the product – pre - new product ideas with natural bits that create venting fibres or particulates from becoming exciting drinking experiences. And these new healthy snack. trapped in the sealed seam. ideas are exactly what the consumer demands. To implement the drinksplus concept, stan - Conventional mealtimes are becoming a thing of dard SIG Combibloc filling machines for liquid the past, with ‘proper’ meals often replaced by dairy and NCSD products are simply fitted with snacks. The nutritious little extra bits give the a new upgrade set. The easy-to-install products the character of a healthy snack. This ‘Particulates Upgrade’ equipment includes e.g. makes value-added drinks in convenient packag - special valves and filling nozzles developed to ing the perfect companions for people on the go. provide optimal product flows and tailored to fill With their fully printable display surfaces, car - innovative drinks containing particulates. ton packs are perfect for communicating the Single-serve drink packs are continuing to added-value characteristics of new products, grow in popularity around the globe as con - making them stand out on the shelf.” I www.sig.biz 42 FLAvoUrS Soft Drinks Internationa l – May 2010 The future of flavours... and European legislation
rom 1st January 2011 new legislation affecting Fflavourings comes into force across the European Union. This will impact on soft drinks producers as well as food producers more general - ly. After the current transition phase, from present to new legislation, what will be the legal require - ments upon manufacturers? The soft drinks market in the European Union is currently valued at €126.7bn*, and is forecast to increase by 10% by 2014, even taking into consid - eration the current economic conditions. Barry Welch Within the EU, sugar reduction in soft drinks is explores the high on the agenda, particularly in northern Europe, but this is also beginning to emerge as a Under the old Directive, Flavouring Substances impact of new trend in southern Europe. The trend towards natu - were subdivided into Natural Flavouring ral flavours is also continuing. Substances, Nature Identical Flavouring laws affecting This natural flavours trend in the soft drinks Substances and Artificial Flavouring Substances. market means that the new flavour Regulation is Under the new Regulation Flavouring the beverage particularly relevant as it introduces some impor - Substances are now either just Flavouring tant changes. Substances or, if applicable Natural Flavouring industry in Regulation (EC) No 1334/2008 essentially aims Substances. The old categories of Nature Identical to harmonise the use of food flavourings, and and Artificial Flavouring substances have now Europe. ingredients with flavouring properties, ‘in and on being redefined as Flavouring Substances. foods’. The Regulation will lead to an EU ‘positive The Regulation clarifies further that “Natural list’ of flavouring substances that can be used in flavouring substances correspond to substances flavourings, and set conditions for their use and that are naturally present and have been identified the labelling rules that will apply. It will also spec - in nature”. Additionally, only items in this catego - ify what processes are permitted in the manufac - ry are permitted for use in preparing a flavouring ture of natural flavouring substances and that may be called natural. flavouring preparations. The Flavouring Preparations category existed under the old Directive, but under the new When is ‘natural’ natural? Regulation it is specified more precisely. It relates One big challenge thrown up for food manufactur - to products that are not flavouring substances, but ers is that the word ‘natural’ will only be used for which are obtained from food, or from non-food substances or preparations which are derived from materials of animal, vegetable or microbiological material of vegetable, animal or microbiological origin, according to clearly defined processes. origin. They will need to provide more detailed Thermal Process Flavourings cover products ingredient declarations, and depending upon the that are obtained after heat treatment from a mix - origin and composition of the natural flavouring, ture of ingredients which do not necessarily have one of several declarations could apply. Taking flavouring properties themselves. This category lemon as an example, these could be: Natural existed under the old Directive as Process Flavouring Substances, Natural Flavouring, Flavourings. Natural Lemon Flavouring with Other Natural Smoke Flavourings, a category that existed Flavourings or Natural Lemon Flavouring. under the old Directive, is separately controlled Flavours will be classified differently under the under Regulation (EC) No 2065/2003. It applies to new Regulation, so what classifications will apply products obtained by the fractionation and purifi - under the new legislation, how are they different, cation of a condensed smoke. and what do they replace? New categories and fresh implications What are the categories established Flavour Precursors is a new category not present in by the new Regulation? the old Directive. It encompasses products that do The Regulation establishes six categories of not necessarily have flavour themselves, but ‘flavourings’: Flavouring Substances, Flavouring which are added to food with the sole intention of Preparations, Thermal Process Flavourings, producing flavours by breaking down or reacting Smoke Flavourings, Flavour Precursors and Other with other components during processing of food. Flavourings. An example of such a precursor Flavouring Soft Drinks Internationa l – May 2010 LEGISLATION 43 could be a blend of sugars and amino acids, which in itself has little flavour, but when used in a can - ning application reacts in the can on processing to generate flavour. Other Flavourings is another new category, used when a flavouring does not fit any of the five pre - vious definitions. The new Regulation also sets maximum levels of certain substances naturally present in certain flavourings and food ingredients with flavouring properties. The old Directive controlled the pres - ence of these naturally occurring biologically active substances in flavours, whereas the new Regulation also controls their presence in actual food ingredients. So what impact will these changes have upon ingredients lists and formulations… and what effect will they have upon flavour houses and manufacturers? Probably the main implication of the new Regulation is the way it has changed use of the term ‘natural.’ Under the old Directive, to declare ‘Natural Raspberry Flavouring’, 90% by weight of the flavouring portion needed to be derived from the raspberry fruit itself. This proportion rises to 95% by weight under the new Regulation. Additional flavouring material from the named meant by ‘natural’ flavours? source will need to be added, and formulations Well, what we can say is that today’s consumers amended, to retain this declaration. are clearly more aware of food ingredients, what However, if a flavouring has less than 95% from they are and where they originate, and it is impor - Even more the named source, for example 94% derived from tant that food manufacturers recognise this. There confusingly, mint and 6% derived from orange, then it would is an increasing perception that ambiguous labels need to be declared as ‘Natural Mint Flavouring such as ‘nature identical’ could hide artificial manufacturers With Other Natural Flavouring’ – or just ingredients that some people might prefer to avoid. ‘Flavouring’. If this is the case, a good thing about the are only allowed Under the old Directive, either of these exam - Regulation is that it requires manufacturers to be ples could have been designated as ‘Natural much more precise about the type and origin of to declare Flavourings’. Under the new Regulation they must their flavour ingredients. However, our concern at be identified either as ‘Flavourings’ – lacking the Kerry is that by pursuing greater precision, the ‘natural valuable ‘natural’ qualifier – or with the longer Regulation has sacrificed clarity. designations shown above, which may be confus - For example, how will ordinary consumers tell Flavouring’ on a ing for some consumers. the difference between Natural Lemon Flavouring label when the Even more confusingly, manufacturers are only and Natural Lemon Flavouring with Other Natural allowed to declare ‘Natural Flavouring’ on a label Flavourings? Perhaps permitting a less strict use of components when the components used do not reflect the over - the term ‘natural flavouring’ might have been a all flavour profile of the flavour. For example, this good idea. used do not would include a flavouring with the overall flavour profile of a banana, but 100% derived from Conclusion reflect the other sources such as strawberry and raspberry. It’s vital to build and maintain consumers’ trust in the latest flavour technologies and ingredients, overall flavour Reformulation: the holistic approach which are subject to rigorous safety testing, and are profile of the A key reason for initiating these changes was to essential to healthier-lifestyle formulation give consumers a greater insight into the contents approaches involving salt, sugar and fat reduction. flavour. of food products that they buy. However in many Our work with customers has shown the crucial cases, what’s actually happening is that food man - importance of optimised flavour in successful ufacturers are requesting reformulation to avoid ‘healthier’ reformulations. We’ve seen at first hand needing to use the longer declaration. The chal - the value added for customers by clean-label lenge for flavour houses is that such reformulation flavour ingredients deployed as part of an overall requires not simply adjustments to a single ingre - ingredients, technologies and application expert - dient, but also to the overall product formulation, ise portfolio. against tight time and cost constraints. This holis - The new flavours regime could result in a signif - tic approach is the one we are taking with our cus - icant amount of reformulation activity in the soft tomers at Kerry Ingredients & Flavours. We have drinks market, as well as the wider food industry. found that by tailoring all ingredients and flavours With Kerry's broad range of technologies and in-house, including sensory evaluation, we can extensive capability in applications, we have the help our customers bring consumer-preferred resources and expertise to assist manufacturers in products to market more quickly and cost-effec - providing the necessary solutions to their reformu - tively than would be possible using traditional lation challenges. I Barry Welch is Technical approaches. Manager for Kerry Ingredients So, given all these changes, does the new & Flavours. Regulation make it clearer to consumers what is References: *Euromonitor. www.kerrygroup.com 44 PLAnT DESIGn Soft Drinks Internationa l – May 2010 Innovative plant concept balancing demands and increasing efficiencies
hich manager of production would not Wknow the dilemma? Customer oriented product innovations lead to an increased num - ber of recipes. More recipes lead to a necessary increase in storage capacity. A wider range of diverse products together with finite storage capacity on the customer side lead to smaller batch sizes. Usually this all leads to an inflated reduced losses, storage for finished products at the manufac - high efficiency, turer. An intelligent, modern plant concept shall Mixing frequent alleviate this vicious circle. To sum up the Batch sizes range from 150 kg to 2.500 kg. The requirements: production process is recipe-based. The ingre - product • Reduction of the material costs with ‘less dient list and the order of the base operations loss’ concepts. are implemented in a modern process control switches, small • Generating exact production volumes. (in PC S7) and controlled by a barcode scanner. • Reduction of raw goods storage by just-in- Liquid components are added through con - batches, and a time production. nected piping and are automatically weighed wide range of • Increase in the OEE – overall equipment in a two step process. An exact dosage right efficiency – by shorter downtime and from the first kilogram is especially vital for options are the dependably high quality level (RAFT: right small batch sizes. Ruland achieves this by a at first time). special connection of the 32 liquid components goal, writes The following investment example of a to the mixing tanks. Additionally, this solution realised production plant will show, which elegantly avoids losses with product sticking to Dietger Spiegel. plant engineering ideas will lead there. piping or even remaining quantities in the pip - The production process of the example is ing. divided into mixing, homogenisation, thermal Various solid products in powder form can treatment, sterile tank with aseptic water be dispersed and emulsified directly at the dosage and filling. The particularities are mixing tank. Raw goods from barrels and con - described in the following: tainers can be emptied with minimal losses because of very short fuse- and piping lengths. The mixing times before the intermediate and final controls are equal to wait time. By using an innovative mixing technology, these are almost halved. The challenge is to secure good mixing results from the smallest to the largest charge, from viscous to thin. This is achieved with optimal adjustment control and a tailor made tank design.
Less-loss Remaining product in containers as well as residue on tank walls or piping during draining of plants are major sources of losses. Those are consequently minimised. The water available to the recipe is little and is planned to be even less in the future. A stringent water manage - ment is introduced and divided as follows: • Water for rinsing ‘handling units’ (barrels, buckets, hoses, etc). • Water for transfer operations (supply/ draining). • Water for fine-tuning the concentration at the end of production. Soft Drinks Internationa l – May 2010 PLANT DESIGN 45
By stepwise rinsing and draining of contain - ers and piping, an optimal product yield can be achieved with very little water. By using an almost dry plant when leading in, ‘precious recipe water’ can be used for draining. Under regular conditions for this kind of production, 50 to 75kg product loss are considered state-of- the-art. As a new benchmark, Ruland reduces this kind of loss by two thirds.
Exact production Avoiding losses is only part of the story – a sig - nificant amount is generated by remaining quantities: if you produce too much, the expen - sive product needs to be stored, if you produce too little, the product can not be delivered in the agreed quantities. The solution for this is: predict yields. The bigger the batch, the more recipe water may be used to drain the product from the plant, the greater the yield. The small - er the batch, the less recipe water is available, the smaller the yield. This correlation uses the production planer to calculate the correct batch sizes and the automated plant allows the best possible yields brought to the sterile tank – right on target and reproducible.
OEE design Using an OEE point of view during design led amounts are needed for correction, which can to further innovative ideas, which were imple - now be dosed hot, which is more cost-efficient? mented. Thermal treatment and sterile tank are Why repeated sampling, when the correct time the bottleneck and therefore pace setter of the for sampling after water adding can be shown plant and need to be highly available. So why by dependable in-line measuring? wait for the operator to start processes like CIP A production plant only runs smoothly with and SIP. Or rather, why SIP at all, when clean - correct handling. Ergonomic design and short ...the automated ing under aseptic conditions is possible and ways support the production personnel to get plant allows the repeated sterilisation is redundant? Why use a the maximum out of their new plant. And the complex cold-sterile water supply, when, motivated operators are able to surpass the best possible thanks to the on-target production, only small expected production output by far. I yields brought to the sterile tank – right on target and reproducible.
Dietger Spiegel is Manager Process Engineering at Ruland Engineering & Consulting GmbH. www.rulandec.de 46 CAPS AnD CLoSUrES Soft Drinks Internationa l – May 2010 Hot fill challenge the single-piece closure solution
ot fill applications have been commonplace Hfor decades in the fruit juice bottling busi - ness. In the past, all bottled juices, nectars or juice drinks filled in glass bottles have been bot - tled under hot fill conditions, in order to decon - taminate the packaging material (inner of the bottle and of the closure) with the hot beverage itself (between 85 and 92°C in general). The process also provides for a long shelf life, in the range of several months and up to one year, depending on the type of juice and on the tem - perature of liquid and time in contact at hot tem - perature during filling.
The market for hot fill products The development of filling processes succeeding distortion during the hot fill process and to pro - the glass bottle as an alternative packaging system vide a ‘heat stable’ neck. differs globally; in Europe the glass bottle was The closures at the beginning were, and still are replaced mainly by PET aseptic systems, which in many instances, two-piece closures, built with remain dominant (see chart 1). In North America, an elastomeric liner applied inside the closure hot fill applications moved into PET bottles in the shell, providing a secure seal once screwed on the 90s – and the trend is ongoing (see chart 2). Asia bottle neck with a high torque. moved to PET bottles around the year 2000 and, The disadvantages are obvious. Such PET bot - following a health trend, is turning to aseptic tles are heavy, use a large amount of resin and are applications that offer better product quality, min - therefore costly, and not in line with the require - imising degradation of vitamins in the filled prod - ments of a good carbon footprint. Two-piece clo - uct, due to short term heating. sures need relatively high application torques, The PET bottles introduced for the first hot fill and consequently present a high opening torque, applications had some specific designs in com - with the seal broken after just a few degrees of mon; the body which had to be temperature stable rotation. Last but not least, the costs for two-piece included absorption panels to control deforma - closures are rather high due to the two component tions due to variations of temperature and to vac - construction (HDPE or PP shell and thermoplastic uum created during cooling. The neck which elastomer liner). needed to have a relatively thick wall, even crys - tallised in the beginning, in order to withstand the New trend for one-piece hot fill closure Acknowledging the disadvantages of two-piece hot fill closures it became obvious that a new one- piece hot fill closure solution was necessary. To support its customers in their cost reduction efforts, in 2002 Bericap developed from the base of its DoubleSeal closure system, a special closure for the hot fill process, and the first market intro - duction followed in 2003, in China. The DoubleSeal one-piece closure system for hot fill was made available in three sizes, 28 mm, 33 mm and 38 mm. The double sealing feature – with an inner boreseal and outer seal – provides an excellent sealing performance during the hot fill treatment, as well as during transport and stor - ing under extreme temperatures or environmental conditions. The new designed hot fill closure needed to withstand a very challenging process. After the capping of the hot filled product, the inversion step follows to pasteurise the headspace of the bottle. A temperature of > 80°C (depending on product up to 92°C) for about 30 seconds will meet bottle and closure. Optional, but specifically Chart 1: Europe; development of aseptically filled juices, energy drinks, etc. Data based on used in Asia, a hot shower (usually chlorinated collection from different sources; best estimate) water) at a temperature of 65°C plus will follow Soft Drinks Internationa l – May 2010 CAPS AND CLOSURES 47 for another 10 minutes. The intensive heat treat - ment leads first to an inflation of the bottle and also affects the neck, resulting in slight ovalisa - tion. The cooling down phase at ~ 40°C results in a contraction of the bottle. Performance of the DoubleSeal one-piece closure proved reliable and a tight and secure seal of the package was achieved. A further advantage for the consumers is the convenient opening torque needed, and the slit tamper evidence band provides enhanced safety and integrity of the package. The introduction of the 38mm one-piece hot fill closure from Bericap in the Chinese market became very successful, and with the develop - ment of several new customers, a new trend for a new package and application type was created.
Products packed were mainly juices and energy drinks Since the introduction in China in 2003, many other successes have followed in Italy, Germany and Kazakhstan. Bericap has now produced more Chart 2: North America; development of hotfilled juices, energy drinks, etc. (Data based on than 1.2 billion, 38mm one-piece closures for hot collection from different sources; best estimate) fill – a significant experience base. The first introduction of the 28mm DoubleSeal This success is based on the proven DoubleSeal closure for hot fill also took place in China in system, the neck wall being maintained and sup - 2003, jointly with a multinational client, for fill - ported between the inner boreseal of the closure ing fruit juices. Meanwhile the 28mm DoubleSeal and its outer seal. The distortion of the neck is closure for hot fill was also successful in India and therefore limited during the hot fill process and Russia, where multinational customers took the tightness of the closure on the neck can then advantage of this reliable closure type. After seven be achieved, securing the integrity of the beverage years in production, Bericap has gathered experi - in its package. ence of more than 1 billion, commercialised one- This first success encourages minimising neck piece 28mm hot fill closures. wall thickness further. Even, if final judgments are not be taken now, a final weight saving for the Significant potential for one-piece 38mm neck can be expected in the range of hot fill closures 2.5grams. A similar development can be predicted The juice and sports drinks market in North for the 28mm DoubleSeal one-piece closure. The America is thus far a relatively virgin market for future neck finish for a hot fill bottle will most one-piece hot fill closures, and remains probably probably be the same as used for a carbonated soft the biggest market still using two-piece closures drinks product today. When, at the same time a for hot fill today. conversion from a PCO 1810 hot fill neck to a PCO Huge savings potential are available to the bev - 1881 standard finish is be achieved, a total weight erage filling industry if it converts to lighter pack - saving for closure and neck of approximately 33% aging material, achieving the same or even better seems feasible. Such profound savings are based integrity of the filled beverages. on the 28mm DoubleSeal one-piece closure –a From the closure manufacturer’s perspective, two-piece closure could not achieve it. I the target is to develop a closure system that resists in the same time to the hot fill conditions, as described above, but also allows the use of BERICAP is a globally acting manufacturer of plastic lightweight neck finish, with reduced neck wall closures with 20 factories in 18 countries across the thickness and, finally supports cost saving and world, on-going projects in several countries of Asia and improvement of carbon footprint. Middle East and a network of licensees and partners to An initiative that Bericap proposed to the mar - supply similar products made according to the same ket was a neck wall thickness as low as 2.0 mm quality and service standards to its global customers; (0.08in), together with newly modified, one-piece with four central R&D centres in France, Germany, Spain 38mm closures, as a first step. and Turkey and two mould shops in Hungary and The results proved that thinner neck walls, Poland and several satellite R&D offices in its main together with a DoubleSeal one-piece closure, operations, Bericap is particularly committed to show no leakages during the hot fill process – and development and innovation in plastic closures for its the packages remain absolutely tight. customers. www.bericap.com
Send your news to: [email protected] 48 CAPS AnD CLoSUrES Soft Drinks Internationa l – May 2010 Innovative solutions help protect the environment
hen it comes to PET bottles, ‘lightweighting’ Wis all the rage. One of the main objectives behind this trend is to preserve resources – not least due to a continuous increase of raw materials prices. Here shortened closure threads in the thick- walled neck area of the bottle provide particularly beneficial weight reductions. And the associated development of so-called ‘short necks’ also saves Material and raw materials and energy. energy savings The PCO 1881 (top), Corvaglia CSN 26mm (centre) and First short neck trials PCO Corvaglia. can be derived In an effort to save raw materials and thereby pre - serve limited natural resources while also saving initially expected. Next year, for example, several from closure energy by processing a smaller quantity of thermo - well-known companies with global operations will plastic melt, a whole series of so-called ‘short be converting to PCO 1881 on a large scale. And lightweighting necks’ have appeared in recent years. naturally, Corvaglia will offer this neck geometry In parallel to PCO 1810 with a neck diameter of too. developments, approx. 28mm, which is used for both carbonated according to and non-carbonated beverages (known as PCO 28 Further potential through for short), a neck geometry with a diameter of vertical integration romeo Corvaglia. 30mm was created in France exclusively for non- Filling operations that can go ‘off standard’, i.e. carbonated beverages. At the start of the new cen - ones that do not have to resort to standardised pre - tury, the first short necks were introduced for both forms and caps, have a clear advantage. They have 30mm and 28mm neck diameters. additional potential to conserve resources, raw materials and energy. For example, the still water Saving weight is number one topic sector, where extremely large quantities are filled, Driven by increasing cost pressure in plastics, presents opportunities for vertical integration. In Corvaglia began its pioneering work in the area of this case, fillers produce not only their own pre - short necks in 2003. The development of the ‘PCO forms and bottles themselves – thereby achieving Corvaglia’ created a winning format that uses less optimal preform and neck geometry, with the asso - material for the cap and the bottle neck without ciated savings in raw material, energy and therefore sacrificing performance – even when used for car - money – but caps are also produced in-house as bonated beverages. Following successful field tests, well. It takes a critical quantity of around 1 billion the PCO Corvaglia was refined further in collabora - bottles per year for this approach to be profitable, tion with Nestlé Waters Italy, after its introduction however, whereby the exact break-even quantity at drinktec 2005. depends on the specific circumstances, of course. The PCO Corvaglia neck design is the only one One example is a North American mineral water that does not alter the distance between the neck producer with a volume of about 7 million bottles ring and the tamper band. This permits the use of per day. Last year Corvaglia worked in close collab - the existing grippers on many filling lines. oration with the customer to develop a customised Moreover, the height of the PCO Corvaglia matches cap for its half-litre bottle, thereby reducing it from the widely available three-start 26.8mm ‘Alaska’ 1.60 g to 1 g. In the neck area of the bottle alone, they finish. That means Alaska bottles can be processed managed to trim the weight from 3.15 g to 1.75 g. on the same filling lines without any problem. With the support of its biggest members Coca- Reduced CO2 emissions as well Cola and Pepsi, the International Society of With an estimated savings potential of 3.01 tonnes Beverage Technologists (ISBT) developed the PCO of CO2 per tonne of PET* and about 1.69 tonnes of 1881 short neck at more or less the same time. The CO2 per tonne of PE* (*source: Fraunhofer / essentially parallel development of the different Interseroh), the example above reduced CO2 emis - short necks led to some confusion on the market. sions by about 36.6 tonnes per year simply through While PCO Corvaglia has maintained constant the reduction in the amount of raw materials used. geometry since 2005, almost 20 different releases of A modern passenger car with an economical petrol PCO 1881 have been issued all together. For car - engine has to be driven 366,000 kilometres to gen - bonated soft drink bottles PCO 1881 will probably erate that much CO2. And this does not take into prevail worldwide in its basic dimensions, howev - account the reduction in emissions due to the er, even if this development is taking longer than lower amount of energy consumed while process - Soft Drinks Internationa l – May 2010 CAPS AND CLOSURES 49 ing the thermoplastics. But there’s no ecology with - weight) are produced from sugar cane and out economy. So along with energy and emissions, molasses. a few thousand euros per day can also be saved in Welcomed wholeheartedly by consumers, this raw material alone (depending on the price of raw trend toward bio-based plastic packaging products material). also includes the demand for caps made from renewable raw materials too, of course. So Weight optimisation must not lead to dimin - Corvaglia is also working with a wide range of ished performance materials, whether based on modified starch, cellu - ... we must not Building on this individual customer solution, lose or bio-plastics such as PLA, which are generat - underestimate which had to follow certain criteria relative to ed by fermentation. existing bottles, Corvaglia developed an optimised Here in the area of bottles and caps in particular, the challenge still water neck/cap solution (CSN). That new cap the biological degradability of some bio-plastics delivers enhanced performance at the same tends to play a somewhat subordinate role. The associated with weight – the tamper band breaks before initial leak - conservation of natural resources through the use age occurs, for example. Corvaglia calls this BTL, of renewable raw materials is considered to be of their technical which stands for ‘break, then leak’. far greater significance. This reduces our depend - Meanwhile, the improved ‘still water BTL short ence on oil and diminishes the destructive effects application and neck’ from Corvaglia has been introduced at other of CO2 emissions on the Earth’s climate. customers as well. Numerous queries suggest that implementation this solution could prevail as the standard. Conclusion in high All of these innovative developments are possible Ecology through one-piece cap design only in close collaboration with the bottlers and productivity cap One-piece cap solutions also offer financial and sometimes even with the end customers, who also ecological benefits, as they are injection moulded want to use their packing to achieve further savings production and from a single material in a single operation. Two- in raw materials and energy and also, of course, on piece caps, on the other hand, are manufactured in the cost side. filling lines. four operations: impact extrusion, cutting and fold - The use of short neck threads and cap geometries ing of the tamper-proof band and insertion of the promises considerable ecological and financial liner. Along with the required investment, this benefits. But we must not underestimate the chal - incurs the associated assembly costs and energy lenge associated with their technical application consumption. Moreover, the quantity of raw mate - and implementation in high productivity cap pro - rial (and the cost of raw material) is lower for one- duction and filling lines. This also includes the piece caps than for two-piece ones. conversion from two-component cap systems to And the recycling of pure PE-HD is easier and single-component caps. Here’s where the experi - more energy-efficient than the conditioning of ence and expertise of companies like Corvaglia multi-piece polypropylene caps with liners made make the difference. I of EVA. Corvaglia Group, with headquarters in Eschlikon, Bottles and caps made from bio-plastics Switzerland, is a highly specialised manufacturer of one- Along with initial market introductions of bottles piece closures for all types of beverages in PET bottles and made from PLA (poly lactic acid), which are pro - liquid food containers made from plastic. The range of duced from 100% renewable raw materials, other services goes from new cap design and manufacture of concepts are beginning to establish themselves on the mould, up to production of caps and cap application. the market. Coca-Cola, for example, recently pre - The company, established in 1991, has some 180 Romeo Corvaglia is Group sented its ‘plant bottle’ – a PET bottle whose employees worldwide and, together with its partner President at Corvaglia. monoethylene glycol components (approx. 30% by network, a global market share of 20%. www.corvaglia.ch
An interview with... Virginie Dorance, New Products and Marketing Executive at Crown Closures Europe What is the market like for metal closures in tles and leading to additional opportunities for the beverage industry? closures. Using glass packaging helps brands “According to Euromonitor, the beverage market emphasise the freshness of their products and is expected to record an annual growth of 4% by supports a premium image.” 2013. The most significant opportunity for metal closures in the beverage industry is in the juice What are the latest innovations in caps and segment, in particular juice bottled in glass con - closures for the beverage market? tainers, which represents 8% of the global world - “Using colour, design, shape and embossing on wide volume. metal closures can all help enhance the appeal of “Strong markets for metal cap and closure glass containers. growth include Eastern European countries such “There are many different options for decorat - as the Ukraine and Russia, as well as India and ing closures, so brands can choose the one that China, where consumption of 100% juice prod - best complements their package. One of our most ucts is growing. The UK and Germany are also recent innovations is a range of decorative finish - big consumers of 100% juice products, while es that expand branding possibilities and differ - Germany, Turkey and Italy are driving growth in entiation. The new finishes are available in nectar juices. 1 matte, metallic sparkle, and a special colour- “Further, consumer demand for chilled bever - changing finish. ages, single portions and consumption in bars “We also recently introduced a process that and restaurants are driving demand for glass bot - Continued on page 51 50 CAPS AnD CLoSUrES Soft Drinks Internationa l – May 2010
sure is engineered for packaging sizes ranging from 250 ml up to 2.5 litres in size. Its patented ‘bead- behind-wing’ tamper band design assures con - sumer security and trouble free application performance. Omni-Lok mini has enjoyed wide Cap that! commercial success, having been adopted by major bottlers for use on their flagship brands all over the world. closure developments The Aqua-Lok mini 26mm cap is compatible with 1901 and other 26mm short height 3-lead bot - tle finishes. This low-profile closure and short eaquist Closures, now part of Aptar Food + height bottle finish provide resin material savings SBeverage, has developed a silicone valve with a of up to 40% over existing 1844 26mm standard different density from PET. This enables separation finishes. These new ultra-lightweight closures in sink tanks used in the PET recycling stream. The include tamper evidence before seal release for valve is also coloured for detection by vision sys - maximum product security, 3-start thread design tems. Swimming silicone, exclusive to Aptar Food for easy-opening convenience, and organoleptical - + Beverage, is available as a standard for beverage ly tested and approved resin. This lightweight clo - and on demand for other applications using PET sure establishes a new standard in material A look at packaging. Conscious of the importance of PET reduction and conservation while maintaining all the activities recycling, a growing number of customers have the sealing performance, reliability, and ease of adopted this solution. application that bottlers rely on. of three General Bottlers CR, the Czech subsidiary of CSI also offers a family of lightweight, superior Pepsi Americas, selected the 28mm Original venting non-carbonated beverage closures for asep - leading SimpliSqueeze Sport Cap for Toma Natura still tic and hot fill packaging applications in both water in a 700ml bottle. Klara Kovacs, Purchasing 38mm and 28mm sizes. The latest aseptic closure closure Manager CEG of Pepsi Americas, commented; “We design is the Asepti-Lok V38 3S closure. In addi - were keen to use a silicone valve because of sili - tion to providing consistent, consumer-friendly specialists. cone’s superior performance and organoleptics and opening torques, this one-piece, 3-lead closure wanted to be sure that the valve could be integrated incorporates a precisely designed safety venting into existing recycling processes.” feature that, combined with tamper evidence, pro - Meanwhile, the Aptar 28mm original sport cap vides the ultimate in consumer safety. Bottlers also has been selected for use by Soccerade Drinks. benefit from the closure’s lube-free design, which Designed for those who prefer an active lifestyle prevents contamination of the sterilisation bath, for and endoresded by some of the world’s top ath - superior uptime and overall line efficiency. With letes. inculiding Cristiano Ronaldo, this type of clean, sterile rinsing and pressure control venting, drink requires convenient and safe packaging for CSI aseptic closures prevent product spoilage and on-the-go use. Two tamper evident systems guaran - eliminate risks to consumers from improper storage tee product integrity, whilst the closure is easy to or handling throughout the entire supply chain. open and close with one hand. The attractive bi- For hot fill applications, the Extra-Lok 38mm OD colour closure matches the colours used for the dif - lined closure is one of the lightest weight 2-lead ferent flavours in the range to ensure maximum 38mm closures on the market. Its unique liner pro - shelf appeal. www.seaquistclosures.eu file enables customers to reduce their bottle finish thickness without compromising performance. CSI This cap’s design maintains the seal with hot-fill Closure Systems International (CSI) offers a com - vacuum packages, but allows excessive pressure prehensive portfolio of beverage closures, capping due to fermentation to vent, which provides the equipment, and expert technical services. In addi - product with improved consumer safety. tion to the environmental and economic benefits In addition to the 20-40% material savings associated with reduced weight packaging, CSI's resulting from CSI's lightweight closure systems, Xtra-Lok mini profile utilises the ‘Sure Grip’ knurl, bottlers have realised unprecedented line efficien - an ergonomically designed profile that makes it cy improvement when partnering with CSI capping easy for consumers to grip. experts for their short height and lightweight con - Two of the newest mini profiles being offered by versions. Today, beverage closures are lighter CSI are Omni-Lok mini 28mm and Aqua-Lok mini weight and higher performing than ever – a combi - 26mm. Omni-Lok mini 28mm is nation that benefits the environment, the con - a one-piece closure, precision sumer, the bottling customer and all stakeholders engineered for carbonated and in the supply chain. www.csiclosures.com sparkling beverage applications. Its patented Omni-Seal design Portola ensures high-performance seal Ready for market in 2010 is the 28mm Easy-Flip integrity across the widest range closure; a two piece drinking spout, designed for of temperature cycling condi - ease of use for the consumer, the Easy Flip also tions. For the end user, this incorporates Portola’s reputable lightweighting means the beverage will be fresh technologies to deliver an efficient solution, and bubbly every time. For the The Easy Flip also has a long spout for drinking beverage company, this comfort, a flow rate comparable to three-piece advanced seal sports closures, delivering rehydration fast and effi - geometry means brand integrity ciently, and so reducing the need to squeeze the protection and strong consumer bottle for faster consumption.. The Aptar Food + Beverage 28mm original sport cap. satisfaction. This versatile clo - Ergonomically designed, Easy Flip’s double Soft Drinks Internationa l – May 2010 CAPS AND CLOSURES 51 hinge fits inside the overall diameter of the closure; benefits from the 1881 neck. The ensuring that it will perform on existing capping 1881 version also features a bore heads with minimal adjustment within the filling seal and enhanced TE before Seal machine. function. Portola Packaging Europe have reduced the The Sport-Flow complies fully weight of Easy Flip by 28% of polymer compared with the BSDA recommendations, to a normal three-piece sports closure, so making it with spout pull-off force for exam - one of the lightest functional two-piece sports clo - ple being higher than the recom - sures. Available for 28mm, the Easy Flip is mended standard and indeed one designed for the PCO 1810 Neck Finish and is of the highest of current suppliers. available with natural or opaque covers in a wide Sports-Flow’s unique feature is it range of colours. is the only sports cap that has a spout with a tamp - Gerry Mavin, Commercial Director for Europe, er-evident drop down band making it truly visually stated: “We have developed this closure with the evident, giving the brand and consumer the extra environment in mind. Portola has led in reducing confidence and safety. Other sport caps in the mar - Ready for market in 2010 is the the weights of its closures in the past and has ket rely on tamper evidence on the dust cover, once 28mm Easy-Flip closure from utilised these skills in the development of Easy Flip removed and re-applied; it is difficult to see if it has Portola. to minimise its affect on the planet. Reducing the been tampered with or not. weight by 28% of material reduces significantly its Easy Flip and 1881 Sports-Flow products will be carbon footprint”. produced in dedicated packaging facilities under As part of its continuous development pro - strict hygiene controls. gramme, Portola has also announced the launch of Portola Packaging is an innovative global its new 1881 Sports-Flow closure. Based on its well manufacturer of plastic closures for the food and proven NXT design, the new 1881 version com - beverage industries; product lines include closures bines all of the best design features from the 1810 from 28mm to 110mm, sports caps, flat caps, and NXT closure series with the material reduction closures for aseptic filling. www.portola.eu. com I
continued from page 49 allows us to print on the interior of metal clo - sures. This part of the closure provides an addi - tional surface area for incorporating messages and provides an eye-catching platform for pro - motion, communication and extra branding. For occasions such as sports events, the inside part of the cap can be used for competition games or cul - tural events. This helps build consumer loyalty and strengthens the image of the brand. “Both of these innovations are geared at help - “Significant ing juice and other beverage manufacturers, research and allowing their products to stand out on store shelves and connect with consumers.” development Where would you say the focus is for resources are advancements in caps and closures for the nies with metal closures to promote environmen - beverage market? tal friendliness. invested to “There are several advancements in caps and clo - “The fact that closures make a product sures that focus on meeting consumer and brand reusable helps to reduce waste. In addition, ensure our owner needs in the beverage market. metal closures do not require additional packag - “Firstly, more and more manufacturers are ing, further reducing packaging waste. Metal is closure recognising the power of a closure as a tool to recycled at a rate of 66% in Europe, the same technologies achieve brand differentiation and visual appeal. level as glass. Therefore, metal and glass rank as The printability of metal closure surfaces allows the two major recycled materials in Europe.” offer excellent for the communication of brand messages and eye-catching decoration to create distinctive What is the added-value of working barrier packaging and we are continually innovating in with Crown Closures for beverage this area. manufacturers? performance, “Product safety is also key - and is a topic con - “At Crown, we understand and respond to prod - sumers are highly attuned to. Significant uct manufacturers’ needs, and serve as a partner, long shelf lives research and development resources are invested not just a supplier. We invite customers to our and minimise to ensure our closure technologies offer excellent innovation centre in Wantage, Oxfordshire, barrier performance, long shelf lives and min - where they can engage with our engineers and waste”. imise waste. Tamper-proof packaging is another researchers, and tour an exhibition featuring the key focus, and the familiar ‘pop’ sound that latest advancements in metal packaging tech - metal closures make when opened provides nologies. With our design and packaging expert - assurance of drink integrity. ise, we get involved with our customers at the “Finally, sustainability is an ongoing trend and start of new product development and help them Crown places top priority on environmental mat - design the best package possible to launch mar - ters. Metal is 100% recyclable, allowing compa - ket-leading, differentiated products.” I 52 MArKET AnALYSIS Soft Drinks Internationa l – May 2010 Healthy figures indicate wellbeing
s the rest of the world was still reeling from Athe knockout blows of the credit crunch, China was the quickest off the canvass. In Quarter 4 2009, China’s GDP jumped by between 10 and 11% on the same period 2008, to finish the year up by a healthy 8.7%. This economic outlet looks to have been mirrored in the drinks marketplace with commercial beverages volumes increasing The Chinese by more than 8%. It is easy to see why the global soft drinks players in the beverage industry are chasing the dragon. market has The Chinese soft drinks market has maintained Packaged water its vibrancy and provisional figures from The role of bottled water in China is driven more maintained its Canadean for 2009 point to an impressive 13% by need than treat and consequently packaged growth. This compares favourably with the for - waters make up nearly a third of soft drinks sales. vibrancy, writes tunes of the other beverage categories; alcoholic The need for reliable, secure water is illustrated drinks were up by 8% and dairy drinks and hot by the fact that more sparkling water is sold in richard Corbett. drinks were up by between 5 and 6% for the year. Denmark than in China, and the market is domi - The dairy drinks category has performed well nated by still waters. The two heavyweight considering the market is still recovering from brands, Kangshifu owned by Tingyi Holding the melamine crisis when an estimated 300,000 Corporation and Danone’s Wahaha, have con - infants became ill from contaminated milk. The tributed to much of the category’s rise over the government’s involvement has to an extent years. The high growth of water does not always helped to restore some public confidence and equate to high profits; margins are very slender enabled white milk to edge forward in 2009. and to prosper, volumes must be significant and a Historically the Chinese have a long tradition number of operators have slipped into the red. It of tea consumption, and subsequently there was low profit margins that discouraged Wahaha remains a hot drinks bias in the Chinese market. from investing further in packaged water, choos - This has restricted soft drinks (not including bulk ing instead to focus on other categories. Many water) to less than 1 in every 5 litres traded. Soft shrewd operators are now targeting the premium drinks are, however, catching up and have end of the water market where there is more increased their share from under 13% at the turn scope to make money; this has helped the miner - of the century. If bulk water is included in the soft al water segment. drinks total, then this share jumps to more than a quarter. The poor quality of municipal water cou - Carbonates and still drinks pled with the involvement of local players like Carbonates make up nearly a quarter of soft Yibao and Dinghushanquan, and notably in 2009 drinks, but this category is conceding share to the expansion of Wahaha in southern China, has other more vibrant categories. The rise of the fast facilitated the rapid rise of cooler waters – 2009 food chains must have played a part in the devel - saw an estimated rise of 16%. opment of the category. The quick service restau - rant (QSR) channel has been rapidly growing in China; since KFC opened its first restaurant in 1987 in Beijing it now has over 2,100 stores in China. McDonalds too is opening many new out - lets and has over a 1000 restaurants. In 2009 the company announced it was planning to recruit 10,000 more employees to facilitate its further expansion. Carbonates are the main drink con - sumed in these fast food outlets, but generally the category has been held back by a health con - scious Chinese consumer who often perceives these fizzy drinks to be unhealthy. Low calorie carbonates are subsequently flourishing in China as a result but still only make up just 2% of total carbonated soft drinks sales. The importance of wellbeing in China has helped low calorie carbonates, but the category Source: Canadean that has probably gained most has been still drinks. These grew in line with the market and Hot drinks remain an important part of the commercial beverages market. now make up more than a fifth of all soft drinks Soft Drinks Internationa l – May 2010 CHInA 53 sales. As a category, still drinks are focused on addressing health and functional benefits and are most appropriate to these needs. Within still drinks, herbal drinks have been a dynamic seg - ment in recent years. Wang Lo Kat has played an important role in the past few years in the still drinks category after going national in 2003. Its success has encouraged other herbal brands to operate outside the southern region and boosted the whole category volume.
Iced teas, juices and nectars Like still drinks, iced teas have a disproportion - ate following in China when compared to the rest of the world. The market remains buoyant with Canadean’s office in China provisionally report - ing a stunning rise of more than 20%. Leading Source: Canadean brand Kangshifu’s performance was an important factor, as was the arrival of Wahaha’s new carbon - Soft drinks are gaining share. ated iced tea Pier Chashuang. The iced tea seed was first sown in China as recently as the 1990s with the arrival of the Tingyi and Kangshifu brands. As consumers have become more afflu - ent, they have been drawn to the natural and healthy image of many products in the category. The importance of the health factor in the progress of iced teas is borne out by the recent dramatic rise of green teas that enjoy a good rep - utation for their pureness and healthy creden - tials. With such a big audience for products with the right wellbeing associations, you might assume that there would be a strong juice and nectar pres - ence. The market is however very underdevel - oped, as many Chinese source their juice from ‘on the spot’ suppliers on the street. Both categories are enjoying good growth, but juice expansion Source: Canadean remains behind the overall soft drinks market – price probably pushed some consumers to the The low base means that China is alive with opportunity. lower priced nectar category. Coca-Cola has iden - tified the potential in juice and nectars and Other categories launched an unsuccessful bid to buy the leading Iced coffees and dilutables are present in the juice and nectar producer Huiyuan for US$2.4 Chinese market but are very much bit part play - billion in September 2008. The bid was rejected ers, accounting for little more than 1% of total by the Chinese government due to competition soft drinks sales. Dilutables could only edge for - concerns. ward last year, while Nestlé’s targeting of ‘second and third tier cities’ has helped the iced coffee Sports and energy drinks cross over the 100 million litre market to record a Sports and energy drinks are more significant in 12% rise. terms of value than volume and both made head - way last year. Sports drinks performed behind Understanding the market is key the total soft drinks market while energy drinks Canadean’s China team’s numbers suggest that fared roughly in line. There were great expecta - the Chinese soft drinks market has been more tions for the relatively new sports drinks category resilient to the deteriorating global economic in 2008 with the massive Beijing Olympics environment of 2009 than many had expected. extravaganza, but the category never really met The main trends remain intact, in particular the these expectations. Price is the main deterrent Chinese thirst for products which tick the wellbe - against these drinks becoming more mainstream. ing boxes. In many developed markets we have often come to expect this trend to manifest itself in the expansion of the low calorie segment, but in China obesity is not such a big issue and it is still drinks and iced teas which have capitalised on this demand for healthy refreshment. Of course low calorie carbonates are registering strong growth but in terms of volume their sales are insignificant. Operators planning to exploit Richard Corbett is a Strategic the Chinese market need to be able to understand Analyst at UK-based Canadean these often complex health and wellbeing Ltd, the leading global requirements to reap the rewards of a soft drinks beverage research consultants. market that Canadean predicts will increase by Email: 14% this year. I [email protected] 54 DEVELOPMENTS Soft Drinks Internationa l – May 2010 Advances in Packaging lightweight PMCI has unveiled new cost-effective and environmentally-friendly neck designs for For mid-tier carbonates and hot fill. First, the company has reduced the weight of its standard PCO bottlers 1810 from 5.1g to 3.7g. The thread finish remains at 21 mm and is fully compatible UNVEILED at the recent intervitis inter - with existing bottling lines. fructa exhibition, Krones' new labeller, Second, for bottled water, starting with Vinetta, has been developed specifically for the Alcoa 26 mm thread finish (a very light the needs of mid-tier bottlers. neck), PMCI, together with a major US pro - According to Krones, the Vinetta can be ducer of mineral water, has patented a new used for a wide range of container dress lighter neck finish from 2.4g to just 1.8g. The variants. In the standard version, glass and neck is extensively tested and already used plastic bottles, jars and special-shaped con - at the customer’s plant. Other savings in tainers are dressed in body and shoulder newly shaped neck finishes include the 26 labels. An additional cold-glue station mm Novembal, from an original 3.6g to just enables back, neck-ring or swing-stopper 2.6g. labels to be applied. If necessary, the And, when it comes to hotfill, PMCI machine can also be fitted with a pressure- claims “a genuine innovation” : HotLight 28, sensitive labelling station, offering options which weighs just 3.8 g. This 28 mm neck is for up-to-the-minute product dress design. the evolution of a traditional neck that is A space-saving, rotary-designed labeller, usually used for carbonates and leads to a sealing and allows the production of hot fill the Vinetta's label magazine holds 5,000 saving of 4g of resin when compared to and CSD containers on the same machine labels. It features short make-ready times standard necks. It does not compromise the without any personalisation change. when changing over to different containers and labels, replaceable wear strips for a longer useful lifetime of the bottle handling parts; and a glue pump with an integrated Send your news to: heater which offers consistent labelling news@ quality coupled with economical glue con - softdrinksinternational.com sumption.
Altmühltaler Mineralbrunnen is the first German company to convert its bottled water lines to Bericap's HexaLite 26 FB. The company was persuaded by the lighter closure's reduced packaging costs and its ease of handling for the consumer. The HexaLite 26 FB is suitable for the light weight 26/22 neck finish. It is equipped with a slit and folded safety band (flexband) for efficient TE performance. The Krones Vinetta offers state-of-the-art labelling technology for the low output range. VisitVisit the UK’UUK’s’ss largest evenevent of its kind
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Featuring Register NOWOW for freefrreeee entry: www.totalexhibition.comwwww.totalexhibition.com.to.totalexhibition.com 56 PACKAGING Soft Drinks Internationa l – May 2010 Aseptic choice Global deal
CHICAGO-based Tenaya, LLC has intro - TORONTO-based CCL Industries Inc, a duced Made beverages in Ball Corporation's world leader in the development of labelling 16oz PET bottles with KHS Plasmax barrier solutions and speciality packaging, has signed a coating. Made beverages are among the first licensing agreement with Krones AG to high acid, shelf-stable beverages aseptically develop and market TripleS stretch sleeve filled in PET bottles in North America. applicator systems for common global cus - Made is a certified organic, all natural line tomers in the soft drinks market. Under the of drinks that combine green tea and fruit terms of the transaction Krones will have the juices with floral and herbal extracts. There right to market next generation applicator are eight varieties: Strawberry Lemonade, machine systems for stretch sleeves under Pomegranate Mojito, Blackberry Peach, Cran - patents owned by CCL for a one time fee. berry Limeade, Strawberry Mojito, Pome - CCL Label will continue to supply TripleS granate Lemonade, Raspberry Peach and sleeves to customers adopting the technology. Blueberry Lemonade. Guenther Birkner, Group Vice-President of “The entire Tenaya team shares a philoso - CCL Label's Food and Beverage business phy and a vision about how to develop commented: “Krones is recognised as the products that are better for the earth, good premier supplier of labelling equipment to the for the company and good for people, and beverage industry globally. This license will we do our part to support the overall allow us to accelerate the deployment of our health of the environment,” said Charley technology much faster than with our own Snell, Tenaya Founder and former executive resources and leaves CCL to focus on its of Nestlé USA. “We strive for environmen - Ball is the only PET bottle manufacturer in core business of label supply.” tally friendly production and packaging. To North America to offer Plasmax, an ultra- Geoffrey T. Martin, President and CEO of that end, our current products are uniquely thin, commercially proven, transparent, inter - CCL Industries, added: “We are very pleased created and packaged aseptically to allow for nal silicon oxide barrier coating technology to find a company of this calibre to co-mar - shelf-stable storage with no need for preser - that protects the beverage inside the bottle ket and supply this exciting new technology vatives or refrigeration, reducing the environ - from oxygen ingress and also prevents the to our many common customers.” mental impact of shipping and storage. We PET from absorbing the sterilising agent chose Ball's Plasmax-coated PET bottles used inside of the bottles as part of the because the bottles are 100% recyclable and aseptic filling process. Unlike many other PET widely accepted for recycling, and the Plas - barriers, Plasmax is easily removed during In brief… max barrier is highly compatible with the the PET recycling process and as a result aseptic filling process.” does not contaminate the recycled PET. G Sustainability related technologies continue to emerge as a trend across all aspects of the packaging and processing supply chain. From new bio-based materials to energy effi - Aseptic screw cient power systems, sustainability is a priority for consumer goods companies. To support capping innovation this trend, Expo Pack México and Procesa 2010 ( 22nd – 25th June; Centro Banamex, THE French company Serac has launched a Mexico City) features Expo Pack Verde –a new screw capping machine called Upcap programme to promote green solutions for aseptic capping. The machine is lighter among industry suppliers, customers and vis - and simpler than previous models and itors, to highlight and promote technology designed specifically for the aseptic environ - and solutions that support recycling, reuse ment. and reduction of packaging. Participating To eliminate all risks of contamination the Expo Pack Verde exhibitors will display green essential capping elements are kept inside technologies including sustainable packaging the aseptic zone and all other elements materials and energy-efficient machinery. moved outside. Mechanical elements such as cams, actuators, guides, drive motors and G M&H Plastics is now offering an oxygen- electronic systems are located under the scavenging product in PET containers which machine frame in a non-sterile zone. The limits exposure to oxygen and maintains technician is therefore able to easily work product quality whilst extending shelf life. on these elements without risking a loss of The product is manufactured from a blend sterility. Production is not interrupted and of PET and an oxygen-scavenging concen - productivity is maintained. trate which together create an active barrier In order to ensure that no particles, against the ingress of oxygen through the resulting from machine operation, attain the walls of the containers. The ability to tightly sterile zone of the container neck, the num - Upcap is claimed the first screw-capping control oxygen ingress enables PET contain - ber of elements remaining above the con - system specifically designed to optimise ers to keep products fresher, more vibrant in tainer neck is kept to a minimum. The guide capping operations in an aseptic environment. colour and tasting better for longer. This and sliding elements are located under the helps assure product quality, consistency and container shoulders. Only the spindle head, openings to allow passage of the sterile air extended shelf-life for a wide range of oxy - with a minimum surface, is located above laminar flow inside the aseptic enclosure and gen-sensitive products including tomato- the cap. thus enable it to retain its uni-directional based products, fruit juices and citrus Further, the clamp holding the container, characteristic. This feature also facilitates products. The product is fully compliant with as well as the top carousel plate have large cleaning and decontamination. both European and US Food Standards. June Exhibition of Technology for Packaging and Processing Rimini Expo Centre, Italy
www.packologyexpo.com Organized by
+39 0541 744506 - 744613 [email protected] 58 GrEEn ISSUES Soft Drinks Internationa l – May 2010
Environment Aluminium can recycling expands
ALCOA has dedicated a US$24 million expansion of aluminium can recycling capac - ity at the company’s Tennessee operations which will increase recycling capability by nearly 50% and help secure more than 100 jobs at the facility. “The aluminium can is the world’s most efficient package, largely because it can be recycled infinitely,” said Klaus Kleinfeld, Presi - dent and CEO of Alcoa. “This investment is an example of our commitment to increas - From left, Roy Dirkmaat, Vice President and General Manager, Rigid Packaging Division; Klaus ing recycling as well as to helping secure Kleinfeld, Alcoa President and CEO; Matthew Kisber, Commissioner, Tennessee Department of jobs here in the Tennessee community. In the Economic and Community Development; Helmut Wieser, President, Alcoa Global Rolled Products; and US alone, more than 46 billion cans were Chris Jackson, Tennessee Operations Location Manager, mark the event by recycling the first cans. put into landfills last year. If we could instead recycle about half of those lost cans, we could achieve our goal of a 75% recycling rate and save the emissions of two coal-fired US bottled water has little power plants.” The new Tennessee Operations Can environmental impact Reclamation facility includes a new crusher and delacquering furnace. Recycling an alu - THE results of a recently commissioned Life duced the LCI and prepared a report that minium can saves 95% of the energy it takes Cycle Inventory (LCI) study by the Interna - quantified the energy requirements, solid to make a can from new metal. A used bev - tional Bottled Water Association (IBWA), to waste generation, and greenhouse gas emis - erage container can be recycled and back determine the environmental footprint of sions for the production, packaging, trans - on the shelf in 60 days, something no other the US bottled water industry, indicate that port, and end-of- life management for beverage package can do. the environmental footprint is very small. bottled water consumed in the US in 2007. In 2009, Alcoa announced a commitment The study showed that: According to a 2008 Beverage Marketing to work toward increasing recycling rates in • Measurement based on British Thermal Corporation report, total consumption of North America to 75% by 2015. Increasing Units (BTUs) indicates that the energy con - bottled water in the country in 2007 was recycling capacity is part of the overall strat - sumed to produce small pack bottled water 8.8 billion gallons. egy to drive recycling rates. “Today Ameri - containers (containers from 8 oz to 2.5 gal - The environmentally aware actions of cans recycle about 54% of all beverage cans lons) amounted to only 0.067% of the total many bottled water companies, such as the produced in North America,” Kleinfeld said. energy use in 2007. Home and office deliv - use of more recycled PET (rPET) in their “If everyone would recycle one more can a ery (HOD) bottled water (reusable bottles bottle production, increasing recycling rates, week, we can reach our 75% goal.” from 2.5 to 5 gallons) energy consumption and enhanced light-weighting, have positively only amounted to 0.003% of the total impacted the environmental footprint of the energy used in 2007. industry. • The small pack and HOD bottled water Another recent study has also confirmed In brief… industries’ combined greenhouse gas/ CO2 the bottled water industry’s very small envi - emissions amounted to only 0.08% of total ronmental footprint. On 2nd March 2010, G Work is underway to transform Sonoco greenhouse gas emissions. Nestlé Waters North America released Recycling Inc's South Carolina, Charlotte • Bottled water packaging discards peer-reviewed findings on its environmental Recycling Centre into a full-scale material accounted for only 0.64% of the 169 million footprint, in a study conducted by Quantis recovery facility (MRF) by early summer tons of total Municipal Solid Waste (MSW) International. 2010. The US$2.6 million project will result in discards in 2007. The findings showed that of all beverages, the centre becoming the third MRF owned • The process and transportation BTU water make the least impact on the environ - and operated by the company in the South - energy use for the bottled water industry ment. Tap water has the lightest footprint, east. The others are located in Raleigh, North was only 0.07% of total BTU primary energy followed by tap water consumed in reusable Carolina and Columbia, South Carolina. consumption. bottles (if used more than 10 times), and "We're adding high-tech equipment that • Greenhouse gas emissions per half gal - then by bottled water. will allow us to further grow our capacity lon of single serve bottled water came to Further, bottled water is the most envi - and more effectively sort residential single- 426.4 grams CO2 equivalent (eq.), which is ronmentally responsible packaged drink stream waste. Additions will include new 75% less CO2 eq. per half gallon than choice. Sports drinks, enhanced waters and sorting screens, separators, high-speed con - orange juice. soda produce nearly 50% more carbon veyors, steel disks and other state-of-the-art • Small pack bottled water generates 46% dioxide emissions per serving than bottled equipment," said Marcy Thompson, Vice-Pres - less CO2 eq. when compared to soft drinks water; and juice, beer and milk produce ident and General Manager, Sonoco Recy - also packaged in PET plastic. nearly three times as many carbon dioxide cling Inc. Franklin Associates, a division of ERG, pro - emissions per serving than bottled water. Soft Drinks Internationa l – May 2010 GREEN ISSUES 59 Creative recycling for iced tea
MORE and more soft drinks producers are encouraging the creative re-use of their packaging post-consumption, mostly via their websites. In a bid to drive ongoing creativity, many offer the reward of creations being featured online, sometimes with prizes such as t-shirts and product supplies. One such is the Greenstone Drinks Company, a New Zealand iced tea producer whose commit - ment to the environment includes ‘disguising’ its sales and promotional vehicles are flock- covered in green as simulated tea bushes. The commitment also extends to the use of green energy and the composting of all tea leaves used in production. Leaf mulch has also been offered to customers for gar - dening. All ingredients used in Greenstone’s The Teza range. Teza range are natural, with the company pointing out that “the cinnamon, vanilla, gin - The tall bottles are well suited to innova - bottles in some Kiwi kitchens, adding a classy ger are all from the real stick, pod and root, tive adaptation, such as for use as office jelly - touch to the oil and herbs. prepared on the day of brewing”. bean jars or, filled with coloured pebbles for Teza’s chunky closures are equally good Greenstone invested in distinctive packag - balance and visual effect, as stylish candle- for adaptation, for instance joined together ing to help set the Teza flavours apart in holders. artistically as placemats. Some of the designs chillers and retail racks. They are also being re-used as olive oil are featured currently on the Teza website.
company revealing that more than half of Capital recycling Londoners (56%) want to recycle when away Commitments from their homes but 97% think that is made COCA-Cola Great Britain (CCGB) in part - more difficult by a lack of facilities. from PepsiCo nership with Westminster City Council has The new bins, branded with Westminster installed 260 new recycling bins across Lon - City Council and Coca-Cola logos. have dual PEPSICO has announced its commitment to don to help recycle the 11,000 tonnes of access: one side for ordinary rubbish and one promote higher rates of beverage container waste that gets thrown away in the capital side for recyclable materials such as paper, recycling in the US by creating partnerships every day. This partnership is Coca-Cola's plastic bottles and aluminium cans. that promote the increase of US beverage biggest recycling collaboration to date. In partnership with WRAP, the Coca-Cola container recycling rates to 50% by 2018. The initiative is part of Coca-Cola's com - System already has 44 Recycle Zones in The commitment was developed in coop - mitment to help London stage a 'green' shopping centres, theme parks, transport hubs eration with Boston-based Walden Asset Olympic Games in 2012 and leave a lasting and universities across the country and has Management, a leader in socially responsible environmental legacy for the city. It was plans to almost double this number by the investment, and San Francisco-based As You inspired by new research conducted by the time the Olympic Games commence in 2012. Sow, a foundation which promotes corpo - rate social responsibility through shareholder engagement. In order to promote higher rates of bev - erage container recycling, PepsiCo intends to work with other US industry leaders in sup - port of programmes and policies that effec - tively increase recycling; develop innovative US retail customer and consumer pro - grammes that support the recycling of bev - erage containers; partner with its US bottlers, communities, suppliers, governmen - tal entities and non-governmental organisa - tions in support of efforts to encourage increased recycling; help educate consumers on the environmental need to and efficiency of recycling; and continue to be the industry leader on the use of recycled content in its primary beverage packaging.
Send your news to: news@ softdrinksinternational.com 60 GREEN ISSUES Soft Drinks Internationa l – May 2010 Environment- Saving water friendly cup lids BUSINESS leaders across the UK are being urged to reduce their impact on the envi - UAE mineral water giant Masafi, whose ronment by getting involved with next green credentials have won widespread month's Water Saving Week 2010 which praise and awards, has taken a further step takes place from 12th to 18th June. This by replacing aluminium lids on its water cups DEFRA-backed nationwide campaign, high - with PET. This ensures that the cups can now lights awareness of water waste both in the be recycled easily. Previously they were not workplace and in domestic environments. suitable because of difficulties in removing Now in its second year, the theme of this the aluminium lids from the plastic cups. year’s Water Saving Week is: ‘three reasons Cupped water is a big seller in the Middle to save water = Save Energy, Save Money, East and Masafi offers three cup sizes – 250, Be Green’. Supported by regulators, trade 200 and 125ml - alongside its bottle packag - associations, industry and government- ing choices. “Compared to aluminium lids, funded business support organisations, the the PET lids offer the best substitute from objective of Water Saving Week is to create the environmental perspective,” said Brand As reported earlier, Masafi late last year a real focus on issues relating to water effi - Manager Makram Haidar. “We have always introduced Oxo Biodegradable films in its ciency. believed in innovation across our product shrink-wrap packaging for water bottles and Businesses are encouraged to get portfolio, processes and packaging technol - developed the Brown Carton Box for out - involved with Water Saving Week by visiting ogy and the new PET lid is a major sustain - ers, reducing corrugated cardboard use sig - the website www.watersavingweek.org.uk able extension.” nificantly. The company runs a major where a pledge to save water can be A new square design also cuts packaging corporate recycling operation in the UAE made. Water Saving Week’s organisers are materials for the lids – a 16% reduction for and has installed energy-efficient chillers at also encouraging business leaders and own - the 250ml cup. its bottling plant in Ras al Khaimah. ers to engage with staff, customers and suppliers to visit the website too, where an individual or corporate water-saving pledge can be made. The Plastiki generates massive coverage Shawn Coles, the founder of the not-for- profit Water Saving Week initiative, said: AFTER four years of work, the unique envi - across the Pacific, partly inspired by Thor “Climate change, the greenhouse effect and ronmental vessel The Plastiki set sail from Heyerdahl’s pioneering Kon-Tiki expedition global warming are now on everyone’s Sausalito, California, in late March. Its voyage in 1947, is aimed at drawing attention to the agenda. However water saving has not had is being tracked online by CNN and the poor health of oceans, in particular the enor - the attention it deserves. Businesses of all project’s own website. Other media organi - mous amounts of plastic debris. types and sizes use water and it is crucial sations in the US and globally, especially in The project has been organised by that they think about ways of reducing their Pacific Basin countries, have given extensive Adventure Ecology, an organisation devoted impact on the environment through practi - coverage to the project. to moving individuals, communities and busi - cal and sustainable measures. We believe As reported last year, The Plastiki is a nesses towards a more sustainable 'planet Water Saving Week is a perfect opportu - 60-ft catamaran engineered largely from 2.0' way of living and activities. This was nity to do this.” 12,500 reclaimed plastic bottles and srPET, a formed by adventurer David de Rothschild Visitors to www.watersavingweek.org.uk fully-recyclable material. The mast is a who is now skippering The Plastiki. Other can find a host of water-saving tips for busi - reclaimed aluminium irrigation pipe, while the crew members are Jo Royle, David Thomson ness – many of which are simple to imple - sail is made from recycled PET cloth. Second - and Olav Heyerdahl (Thor’s grandson). Also ment and will deliver instant, tangible ary bonding is reinforced by organic glue aboard The Plastiki are National Geographic savings. concocted from cashew nuts and sugar cane. film-maker Max Jourdan and Myoo Media’s The boat’s 11,000 nautical mile voyage Vern Moen.
Plastiki's crew. Soft Drinks Internationa l – May 2010 PEOPLE 61
for the Seattle-based soda company. Glass container manufacturer, Owens-Illi - nois Inc, has named Radhika Batra Vice- Human Resources President and Chief Procurement Officer. Batra will be responsible for leading O-I's global strategic sourcing function and driv - ing synergies across the company's regional APPOINTMENTS operations to maximise buying power. The Coca-Cola Company says it will name Solo Cup Company, of Lake Forest, Illi - Steve Cahillane , currently President of the nois, a leading provider of single-use prod - North American Business Unit for Coca- ucts used to serve food and beverages, has Cola Enterprises (CCE), as President and announced the appointment of R. James CEO of Coca-Cola Refreshments Inc, Alexy to fill a vacancy on its Board of (CCR), once the company's acquisition of Directors. CCE North America has been successfully Barry-Wehmiller International Resources, completed. Coca-Cola Refreshments Inc, a global provider of business and technol - will integrate four business components: ogy solutions to the engineering and dis - CCE North America; CCNA Foodservice; crete manufacturing domain, has appointed the Minute-Maid/Odwalla Juice business; Chris Hric Business Development Manager and CCNA Supply Chain Operations. The for Global Engineering Solutions. closing of the transactions is expected to Following four decades with Accraply Inc, occur in the fourth quarter of this year and including 23 years as company President, is subject to, among other things, regulatory Gregory J. Tschida retires in June. The com - and CCE shareholder approvals. pany is a leading manufacturer of auto - The Coca-Cola Company has appointed Clockwise from top mated label application systems and label Beatriz Perez as its Chief Marketing Officer left: Steve Cahillane, and film converting and finishing equipment, for Coca-Cola North America (CCNA). Chris Hric, Rick He will be succeeded by Rob Leonard , a Previously Senior Vice-President of Inte - Bacon, Marilyn Stieve, 34-year Accraply veteran who currently grated Marketing for CCNA, Perez joins Glyn McCracken. serves as Executive Vice-President. the company's executive leadership team Severn Trent Services, a global leader in and becomes a member of the global mar - water and wastewater solutions, has pro - keting function leadership, reporting to moted Rick Bacon to Director of Opera - Sandy Douglas, President of CCNA. tions for its Water Purification division. Borealis, provider of chemical and innova - has appointed Glyn McCracken Managing Bacon will have responsibility for the man - tive plastics solutions, has announced that Director of its SteriBev brand, which is agement of Severn Trent Services Ltd (U.K.) H.E. Khadem Al Qubaisi, Managing Direc - described as a groundbreaking line-cleaner, and Severn Trent Water Purification S.p.A. tor of the International Petroleum Invest - steriliser and sanitiser for use in the on (Italy). ment Company (IPIC) and Chairman of the trade, brewing and manufacturing Marilyn Stieve has been appointed Busi - Board of Aabar Investments, is the new processes. ness Development Manager at Glanbia Chairman of the Borealis Supervisory Jones Soda Inc has appointed William Nutritionals, manufacturer of dairy and flax- Board. He takes over from Gerhard Roiss , Meissner Chief Executive Officer. He based nutritional solutions and vitamin and OMV Deputy Chairman, who becomes replaces Joth Ricci, who was named CEO mineral premixes. She will be responsible Vice-Chairman of the Supervisory Board. and President last year. It is reported that for developing commercial opportunities HypoTech Ltd, based in the Isle of Wight, Meissner's first job will be to find a buyer for new flaxseed solutions.
ceremony in front of 500 corporate, com - Training new York munity, and philanthropic leaders, including Mayor Michael Bloomberg, Kleinfeld paid recognition community award tribute to the Alcoa volunteers who each day give time and energy to make the world NSF-CMi has been welcomed into the ‘Net - US aluminium producer Alcoa Inc's President a better place. work of Excellence’ of the respected and CEO, Klaus Kleinfeld , has been hon - “The private sector has a responsibility to National Skills Academy for Food and Drink oured for his personal commitment to contribute to the communities where they Manufacturing. This means that its highly val - national service, receiving the 2010 Ripples operate; this has been an important Alcoa ued training services are now more widely of Hope Award from City Year New York. value for decades. Alcoa’s relationship with available to companies nationwide, as they The Award recognises Kleinfeld for his City Year New York allows us to live up to are searchable though the Academy’s free passion and dedication to community serv - our values by partnering our employees with online training directory. ice and his commitment to building a posi - the talented and dedicated Corps Members NSF-CMi has joined the Academy as one tive future for all young people. to achieve lasting and positive change for of its accredited training providers who spe - Accepting the award at a gala New York New York City’s students,” said Kleinfeld. cialise in training for the food and drink City Year unites young people for a year industry sectors. Dan Fone, Training Director of full-time service across the US. They serve at NSF-CMi, said: “We are delighted to have www.softdrinksinternational.com as tutors and mentors, running after-school this endorsement from the National Skills and youth leadership programmes. Academy of the quality and effectiveness of Since 2004, Alcoa Foundation funding of our training courses. We have always aimed research and skills development.” over $750,000 has made it possible for City to provide training that focuses on industry NSF-CMi provides training in the areas of Year Corp Members to make a difference in needs and also meets specific client require - Food Safety, HACCP and Internal Auditing the lives of hundreds of children in the ments and so we are pleased to be able to skills as well as a range of compliance areas South Bronx, the poorest congressional dis - support the Academy in its continuing bespoke to individual clients. trict in the country. 62 PEoPLE Soft Drinks Internationa l – May 2010
President and CEO of Dr Pepper Snapple Services new directors for Group, said. “With our successful efforts on School Beverage Guidelines and our new streamlined ABA board Clear on Calories initiative, this is a busy time for our industry on a number of dif - THE UK's sector skills council Improve and THE American Beverage Association (ABA) ferent fronts and we are grateful to add the National Skills Academy for Food and has elected six new members to its Board these members to our team.” Drink Manufacturing have announced a of Directors. The new members are: Members of ABA's Board of Directors restructuring programme. Improve’s opera - Anthony J. Varni, President, Varni Brothers serve a four-year term and participate in tions and marketing teams are being merged Corporation; J. Andrew Moore, Co-presi - semi-annual meetings that help shape asso - with the National Skills Academy manage - dent, MLF Group; Jerry Fowden, Chief ciation policy and initiatives. With the elec - ment team to create a single employer-facing Executive Officer, Cott Corporation; Scott tion of these six new members, there are arm responsible for training delivery, engage - Miller, Chief Executive Officer, Tampico Bev - now 32 members on ABA's board. ment and communications. erages, Inc; and Seth Goldman, President “In the years ahead, ABA is going to The new team will be headed by Justine &TeaEO, Honest Tea. In addition, Tom L. keep building on our successful nutrition, Fosh, who moves up from Director of the Bené, President, Pepsi-Cola North America environment and education initiatives. We Academy to the new role of Director of Beverages, was elected to the board and are glad to have the expertise and experi - Skills Solutions for Improve and the National will assume the Vice Chair position vacated ence of our new board members as we Skills Academy for Food and Drink Manufac - by Hugh Johnston, Chief Financial Officer push ahead,” said Susan K. Neely, ABA turing. for PepsiCo. President and CEO. Fosh says the reorganisation will result in “I am pleased to welcome these talented a more streamlined, flexible service for members of our great industry to ABA's employers offering a broader range of skills board of directors and look forward to and training solutions. their insight and perspective on issues that “Our aim has always been to help are critical to our business," Larry D. Young, employers access training and skills which Chair of ABA's Board of Directors, and deliver real benefits to their business,” said Fosh. “What we have now is a single team Send your news to providing an integrated service to employ - council, and the National Skills Academy for ers, able to discuss and identify their skills Food and Drink Manufacturing have secured needs, and deliver the appropriate training funding to re-launch the Women and Work solutions.” programme which was first made available news@ • Women working in the food and drink to food and drink companies in 2006. The industry are being offered access to sub - new expanded programme will offer grants softdrinksinternational.com sidised training in a bid to give them better of £650 which can be used to help fund a access to higher paid, higher skilled careers. broad range of training, qualifications, short Improve, the food and drink sector skills courses and coaching.
In Spanish
PMMI, the leading US packaging and pro - cessing supply chain association has launched 'Troubleshooting Packaging Machinery - Version en Español.' “This Spanish language translation of PMMI’s popular ‘Troubleshooting Packaging Machinery’ course enables Spanish speak - ers to enjoy the same convenient training opportunities as their English-speaking counterparts,” said Jorge Izquierdo, Vice- President of Market Development, PMMI. “With it, we take down a language barrier in the workplace while opening up the course to an international audience.” The course includes the same content as the English language course. Developed in cooperation with the Uni - versity of Florida, 'Troubleshooting Packag - EMCOR Group (UK) has become the first Facilities Management provider to be awarded PAS ing Machinery,' presents entry-level theory, 11000 by the BSI. Pictured from left to right are John McKnight (Emcor), Chris Kehoe (Emcor), process and logic of troubleshooting and Lord Drayson, Minister for Science and Innovation, who presented the award, and Jeremy applies them specifically to packaging oper - Campbell (Emcor). The new Publicly Available Specification is the world’s first relationship ations. The course was designed to help management standard for creating and maintaining successful business-to-business technicians improve observation, thinking partnerships and provides a foundation for benchmarking organisations internally and and communication skills and become externally. Emcor UK provides engineering services, facilities management, and sustainable more effective in finding sources of, and business solutions for a diverse range of private and public sector organisations. solutions to, machinery problems on the packaging line. Soft Drinks Internationa l – May 2010 63
Events Diary
MAY 8th – 11th ITALY 14th – 16th BRAZIL 18th - 20th SWITZERLAND Packology TecnoBebida Vitafoods + Finished Products Expo Rimini Expo Centre Transamerica Expo Center Geneva Palexpo Rimini Sao Paulo Geneva Italy Brazil Switzerland www.packologyexpo.com www.tecnobebida.com.br www.vitafoods.eu.com 14th SLOVAKIA 14th – 17th RUSSIA 25th UK Bacillus Subtilis and Sporeformers World Food Moscow Soft Drinks and Juices: NPD Seminar - Scientific Symposium ZAO Expocentr Campden BRI Doubletree by Hilton Moscow Chipping Campden Kosice Russia UK Slovakia www.world-food.ru www.campden.co.uk www.probiotic-conference.net/bacillus-subtilis 20th – 21st USA POLAND 25th – 26th 16th UK IBWA Board of Directors & FiCEE – Food Ingredients Central and British Fruit Juice Association Committee meetings Eastern Europe AGM/Luncheon Orlando Warsaw International Expocentre The Innholders’ Hall USA Warsaw London www.bottledwater.org Poland UK www.ficee.ingredientsnetwork.com www.bfja.org 22nd – 24th USA InterBev 25th – 26th USA Orange County Convention Center The Beverage Forum JULY Orlando CHINA Grand Hyatt 14th – 160th USA Propak China New York www.interbev.com USA Shanghai New International Expo Centre www.bevereageforum.com Shanghia China UK www.propakchina.com OCTOBER 25th – 27th UK Total Processing & Packaging 8th – 10th Fi South Africa NEC 17th – 20th USA Expo Center Norte Birmingham IFT10 – Annual Meeting and Food Expo Sao Paulo UK McCormick Place Brazil www.totalexhibition.com Chicago USA www.fievents.com www.am-fe.ift.org JUNE FRANCE CHINA 17th – 21st 2nd - 4th SIAL Fi Asia China (Hi+Ni) 25th – 27th SOUTH AFRICA Paris Nord Villepinte Shanghai New International Expo Centre Africa’s Big Seven / Drinktech Africa Paris Shanghai Gallagher Convention Centre France China Johannesburg www.sial.fr www.fiasiachina.ingredientsnetwork.com South Africa www.exhibitionsafrica.com GERMANY UK 27th – 03 NOV 8th K Show British Soft Drinks Association SEPTEMBER Messe Düsseldorf Industry Lunch 7th – 10th CHINA Düsseldorf Plaisters’ Hall China Brew & Beverage Germany London China International Exhibition Center www.k-online.de UK Beijing www.britishsoftdrinks.com China www.chinabrew-beverage.com 8th – 11th USA IBWA Board of Directors & 13th – 15th USA Committee meetings International Dairy Show Park Hyatt Hotel Dallas Convention Center Washington DC Dallas USA USA www.bottledwater.org www.dairyshow.com
[email protected] 64 FroM THE PAST Soft Drinks Internationa l – May 2010
knows, I repeat, but that it be not the first 100 Years Ago step in the conquest of Britain? At all events, I echo Mr Spurgeon's From the Mineral Water protest. We have suffered enough from Trade Journal of this Yankee-produced Gulf Stream. If we are to have a Gulf Stream let us have one May 1910 of our own make, a stream resolved to do its best to, in summer-time, parch honest British throats with the anxiety for honest That Gulf Stream again British waters. Here, sirrahs, is a good (comment by 'Rambler') electoral cry – a British-made Gulf Stream Personally, I always had a good deal of for British waters! sympathy with the late Mr Spurgeon in his picturesque protest against the United “A tool of someone else” States shovelling her filthiest weather out Still another saccharin prosecution, and of her back-door to our disadvantage. still another hundred pounds fine. The Confound that whimsical-minded, flib - defendant – who made his bow to the berty-gibbety Gulf Stream! Apparently, magistrate at the Stratford (London) the lady is at her old pranks. Listen to this, police-court – was James William Mack, from the expert meteorologist of the and the charge preferred against him was Lancashire Sea Fisheries Laboratory: of harbouring and conveying 176 1/4 “He felt it very certain,” quothed he, ounces of saccharin, the duty on which “that the Gulf Stream drift was late again wretched invasion? We live in patriotic had not been paid. Mack, who had been this year, and he thought it very probable and imperialistic days. Why should we, a under suspicion and observation, was fol - that the weather during the coming sum - nation of heroes, take our weather from lowed to Liverpool Street station. There a mer would be somewhat similar to last the Yankees? Heavens alive, have we ever parcel he carried was examined, and year.” recalled that the United States is a found to contain saccharin. At his house a Is there no means of circumventing this German-dominated country? Whence small quantity of the sweetener was also rascally Gulf Stream? Shakespeare spoke came the name of Roosevelt, think you? found. “The stuff,” he said, “was given with a good deal of complaisance of his Who form the majority of American bar - me; I don't know what saccharin is.” ability to girdle the earth. Lord Milner bers? Who knows, then, but that the However, this assurance did not prevent recently besought his noble colleagues to ungenerosity of this Gulf Stream has not him being fined £100, with the alternative do the thing that is right and damn the been machined in the interest of German of six months' imprisonment. “He is the consequences. Well, if you can girdle the natural waters? I said “natural waters”; tool of someone else,” said the magistrate. earth you can assuredly dam a stream. and I beg there be no scoffing cough. Who “Yes,” said the customs officer, “of sailors Why not call into being an army of Mrs who bring the saccharin over, and get Partingtons to, mop-armed, defy this dock-workers to dispose of it.” Sourced by Stewart Farr
lation in the United States is expected to plenty of caffeine, cola beverages will 50 Years Ago reach 210 million by 1970, up from 180 supply the caffeine, whether or not any million in 1959. Two-thirds of this added caffeine is used in their manufac - From the Soft Drinks increase,he said, would be in the teenage ture. Naturally, we cannot, in view of the Trade Journal of and young adult bracket. Current esti - regulations and, indeed, trade ethics gen - mates, he went on, also placed new births erally, go the whole hog and advertise May 1960 at about 6 million a year by the end of this 'Cure the tobacco habit; imbibe soft decade – an increase of 2 million a year drinks', but there is little doubt that a over the present birth rate. heavy smoker who has decided to make a Winning the youth market really determined effort to rid himself of There was a time when no one had heard Lemon drinks as anti-smoking aids the habit could do worse than consider of a teenager. But now there are not only In a recently published American book, their potentialities. teenagers but also 'pre-teenagers' ... and 'The Cigarette Habit – A Scientific Cure' , the citrus juice people are going after both the author,Arthur King makes all kinds of Self-service exhibition varieties with every persuasive device suggestions including a preliminary can - Shops and stores providing self-service known to man and valid for advertising ter in which the favourite brand is facilities have increased 10 times in num - agencies. Especially, the Florida Citrus replaced by another, there are frequent ber during the past 10 years. Today, Commission is preparing a national pro - mouth-washings and lozenge suckings, recruits to this retailing technique are gramme aimed at educating the nation's with the taking of tranquilisers, but a being added at the rate of 100 new shop - youngsters into the values of orange juice. salient part of the system would appear to keepers every month. Here is how Homer Hooks, general man - be that more or less whenever the addict With this tempo of development and ager of the FCC, spoke of the endeavour: feels like smoking, he should take a sip of the present existence of 6,000 such estab - “Latest population information tells us lemon juice and water. There is also some lishments in the UK, the second Self- that now is the time to plan a new suggestion of taking a moderate amount of Service and Shop Equipment Exhibition approach for the schools and appeals to caffeine. to be held at Olympia, London from 23rd the children and young people – not only Now, plain lemon juice and water is to 27th May, can expect a bumper atten - because they will form such a large part of admirable from many viewpoints, but it dance. our population in the next few years, but cannot be said to be particularly palatable, The emphasis this year will be on ele - because they will soon become adults who while caffeine in the raw is bitter and not gance and increased visibility of display, will make decisions whether to buy or not at all nice to take. However, there are speeding customer flow, differential to buy citrus items.” many sweetened lemon juice drinks on refrigeration and staff-saving behind-the- He went on to point out that the popu - the market, while as the kola nut contains scenes pre-packaging equipment... I Soft Drinks Internationa l – May 2010 65
A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED
Real-time monitoring Amino acid analyzers A TRUE on-line monitor that enables BIOCHROM has launched the Biochrom accurate, sensitive, real-time analysis of 30+ Series of amino acid analyzers - the Chemical Oxygen Demand (COD) is gold standard in dedicated amino acid now available from Camlab, a leading analysis. Based on ion exchange UK scientific supplier and chromatography with post-column service/repair agent. derivatization of samples using The innovative PeCOD® analyser, ninhydrin, these instruments accurately capable of generating a reading every 15 identify and quantify free amino acids, minutes, provides unrivalled analysis as well as the amino acid composition data of waste or discharge streams. On- of proteins and peptides. Specific line, real-time monitoring of processes applications include nutrition and enables them to be adjusted in real-time compositional analysis in beverages. to reduce energy use, make downstream The new Biochrom 30+ Series offer treatment more cost effective and rapid protocols that increase sample prevent waste of expensive ingredients. throughput by cutting analysis time Camlab Ltd Following extensive testing of the Biochrom Ltd compared with standard protocols. The Norman Way Industrial Estate laboratory model of the PeCOD® 22 Cambridge Science Park instrument is PC-operated, with the Cambridge CB24 5WE, UK analyser in real life applications, Cambridge CB4 0FJ, UK user-friendly software controlling all Camlab is now supplying the on-line functions. Advanced fluidics and robust Tel: +44 (0) 1954 233100 monitor version of the technology to Tel: +44 (0) 1223 423723 hardware mean easy maintenance for email:[email protected] high profile UK beverage users, backed by the reassurance of manufacturers. email: [email protected] Biochrom’s dedicated service and www. camlab.co.uk www.biochrom.co.uk support team. Quality hygiene Three-sided labelling BULK vacuation systems specialists, Hi- LOGOPACK International has Tec Spray Ltd (HSL) is the UK’s leading developed the Logopak 920PFR pallet distributor for GRACO’s world class labeller equipped with a long reach range of sanitary pumps, sanitary drum applicator arm to allow three-side and bin unloaders and pressure labelling at diagonally opposite corner. washers. Where there is a material to This print & apply labeller allows drink dispense HSL has the right pump for manufacturers to meet new demands the application. Whether it requires a for bar code labels on three rather than simple double diaphragm pump, a the conventional two sides of each higher pressure piston pump, shovel or pallet. check valve ram mounted pump These new demands, which follow module, HSL has the solution. the introduction of side-load pallet The product range. is FDA- handling trucks at a major retail compliant. Further, HSL develops a distribution hub, require an additional partnership with its clients to design label on the long edge of the pallet, Hi-Tec Spray Ltd and develop turnkey systems, where Logopak International Limited close to the back, to give drivers easy Parkwood Industrial Estate individual components work well Clifton Moor Industrial Estate access for data scanning. This third Maidstone, Kent ME15 9YR, UK independently, and also collectively fit York YO30 4XE, UK label can be reached easily by the fork together. Pictured is Hi-Tec Spray’s truck driver and data scanned into the Tel: +44 (0) 1622 356590 200L Ram Mounted, FDA Approved, Tel: +44 (0) 1904 692333 warehouse management system via a email: [email protected] Double Diaphragm, Pump Transfer email: [email protected] hand-held wand. System. www.hitecspray.co.uk www.logopakprintandapply.co.uk New markets focus Bag-in-box solution A UNIQUE dual colour manufacturing 1000 and 15 litre PE and VLDPE bags process for PET bottles will be a major from bag-in-box specialist Rapak came highlight of the Artenius PET Packaging to the aid of homeowners in Ireland Europe (APPE) stand at Total Processing & who had their water supplies restricted Packaging 2010. The company will by the bad weather earlier in the year. showcase its design and technical skills, Rapak’s bag-in-box technology is new decoration techniques and latest increasingly being adopted as an sustainability initiatives to demonstrate alternative packaging format for all how its PET containers are suitable for the types of bottled water. The company drink market. has developed special low taint films The dual colour process utilising that prevent the polymers in the bags specialist injection moulding equipment reacting with the water, a common enables PET bottles to be produced in a complaint with more traditional bag-in- graduated shade of two different colours boxes. to create an individual and eye-catching Furthermore, the bag-in-box format, Artenius Packaging UK Ltd appearance that enhances branding and Rapak where the bag collapses as the liquid is Gresford Industrial Park Wrexham ensures maximum shelf impact. Clifton Road dispensed, hinders air getting into the North Wales LL12 8LX, UK Sustainability initiatives on display Rugby CV21 3RQ, UK product and helps to maintain the include lightweight bottles, a weight quality of the water, inhibiting Tel: +44 (0)1978 856111 saving new neck finish and bottles Tel: +44 (0) 1788 570612 bacteriological growth that can email: [email protected] incorporating up to 100% post consumer email: [email protected] sometimes occur. recycled material. www.laseda.es Stand 5768B www.rapak.com 66 Buyers’ Guide Soft Drinks Internationa l – May 2010 Closures Ingredients COLOURS – NATURAL
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Sensient Food Colors Germany GmbH Geesthachter Str. 101 - 105 # NATURAL COLOURS 21502 Geesthacht Tel. +49 (0) 4152-8000 0 | Fax -5479 # EXTRACTS [email protected] # EMULSIONS www.sensient-fce.com DÖHLERGROUP (For soft drinks) Riedstrasse 7-9 64295 Darmstadt Contact Sales Kanegrade Ltd Germany ESSENCE & FLAVOURS Ingredients House Phone +49 6151 306-0 Caxton Way Fax +49 6151 306-278 Stevenage, Herts SG1 2DF www.doehler.com England [email protected] Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Flooring Website: www.kanegrade.com
Bell Flavors & Fragrances Schimmelstrasse 1, www.softdrinksinternational.com 04205 Leipzig (Miltitz), Germany Tel.: +49-0)341-94510 Fax: +49-(0)341-9411669 e-mail: [email protected] =ZgZÉhi]Z hdaji^dc### lll#XdcgZc#Xdb CITRIC ACID Claremont Ingredients Limited The SDI Buyers’ Guide Unit 2B, Aspect Court ADM Specialty Ingredients is also available on line – Silverdale Enterprise Park Newcastle-under-Lyme visit: Pickerings Road ST5 6SS, UK www.sofrinksinternational Widnes, Cheshire WA8 8XW tel: +44 (0)1782 623883 Tel: 0151 424 2513 fax: +44 (0)1782 623773 Fax: 0151 420 7062 email: [email protected] [email protected] web: www.claremont-ingredients.co.uk Soft Drinks Internationa l – May 2010 Buyers’ Guide 67 ESSENCE & FLAVOURS – cont. # FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red) # NATURAL COLOURS & EXTRACTS # FRUIT AROMA/ESTERS DÖHLERGROUP # BOTANICAL EXTRACTS Riedstrasse 7-9 (e.g. Kola, Guarana, etc.) 64295 Darmstadt Contact Sales Kanegrade Ltd Germany Ingredients House Phone +49 6151 306-0 Caxton Way Stevenage, Herts SG1 2DF Fax +49 6151 306-278 England www.doehler.com Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 [email protected] Email: info @kanegrade.com Website: www.kanegrade.com The SDI Buyers’ Guide - print and on-line To reach buyers in more than 100 countries email: advertising@ softdrinksinternational.com or calll: +44 (0)1202 842222 FRUIT JUICE BLENDS Frutarom (UK) Ltd Turnells Mill Lane, Denington Industrial Estate, Wellingborough, Northhamptonshire NN8 2RN www.softdrinksinternational.com Tel: +44 (0)1933 440343 Fax: +44 (0)1933 440267 Email: [email protected] FRUIT JUICE CONCENTRATE AND EXTRACTS FRUIT JUICE CONCENTRATES Blends, Purees and NFC #FLAVOURS #ESSENCES #AROMAS #EMULSIONS/CLOUDS DÖHLERGROUP Contact Sales Riedstrasse 7-9 Kanegrade Ltd 64295 Darmstadt Ingredients House Caxton Way Germany Stevenage, Herts SG1 2DF England Phone +49 6151 306-0 Tel: +44 (0)1438 742242 Fax +49 6151 306-278 Fax: +44 (0)1438 742311 Email: info @kanegrade.com www.doehler.com Website: www.kanegrade.com [email protected] 68 Buyers’ Guide Soft Drinks Internationa l – May 2010 FRUIT JUICE CONCENTRATES Citrus, POTASSIUM SORBATE Vend/Dispense Tropical and Red “BAG IN BOX” RACKING STP Drink Equipment Unit 3, Greenwood Court, Ramridge Road, Luton, Bedfordshire LU2 0TN ASCORBIC ACID Phone: 01582 481649 Fax: 01582 451265 DÖHLERGROUP ASPARTAME Email: [email protected] Riedstrasse 7-9 Website: www.stpequipment.co.uk 64295 Darmstadt CAFFEINE Germany POTASSIUM SORBATE Phone +49 6151 306-0 Plant & Machinery Fax +49 6151 306-278 QUININE FILTERS www.doehler.com [email protected] AMC Chemicals (UK), Ltd. Cap House, 9-12 Long Lane London EC1A 9HA Tel: 020 7466 5460 Fax: 020 7466 5461 [email protected] SWEETENERS – ASPARTAME www.amcchemicals.co.uk SODIUM CITRATE BP FILTER SYSTEMS ADM Specialty Ingredients E Begerow GmbH & Co An den Naheweisen 24 Pickerings Road 55450 Langenlonsheim, Germany Widnes, Cheshire WA8 8XW Phone (+49) 6704 204 0 Fax (+49) 6704 204 121 Tel: 0151 424 2513 http://www.begerow.com Fax: 0151 420 7062 e-mail:[email protected] [email protected] HERBAL EXTRACTS SPORTS DRINK INGREDIENTS www.softdrinksinternational.com Domnick Hunter Durham Road, Birtley, NATURAL EXTRACTS Co. Durham DH3 2SF William Ransom & Son plc Labelling Burymead Road, Hitchin, DÖHLERGROUP Phone: 0191 410 5121 Herts SG5 1RT, England Riedstrasse 7-9 LABELLING MACHINERY Fax: 0191 410 5312 Tel: +44 (0)1462 437615 E-mail: 64295 Darmstadt Fax: +44 (0)1462 420528 Harland Machine Systems [email protected] Email: [email protected] Germany Website: www.domnickhunter.com www.williamransom.com Phone +49 6151 306-0 2 Michigan Avenue Fax +49 6151 306-278 Salford Manchester M5 2GY www.doehler.com The SDI Tel: 0161 848 4800 [email protected] Buyers’ Guide The SDI Fax: 0161 848 4830 Directory Buyers’ Guide Website: WWW.harland-hms.co.uk Email: [email protected] is also available on-line Processing visit Advertise here www.softdrinksinternational.com Bottleworks Ltd To list your product or for 12 months The One Stop Shop for Container Processing The Only Comprehensive Secondary Processing Service Provider service High Speed sleeving applicators, full body/partial in the directory £120 per column cm body/tamper evident and special promotions. High Speed Pressure Tel: 01924 896975 Sensitive “no look label” email: advertising@ Fax: 01924 895373 labelling applications, full wrap, Email: front, back & neck etc. softdrinksinternational.com [email protected] Spray Coating, Specialist glass email: advertising@ container finishing Bottleworks Ltd Contract Packing, Multi-Packing, or softdrinksinternational.com Unit 19 Imex Business Centre Cluster Packing, Ripley Drive, Add on promotional Packing, tel: +44 (0)1202 842222 Normanton Quality Re-pack and West Yorkshire WF6 1QT specialist developments FOR SALE SIDEL PET Recyclen Preform Injection machine with PET Machine Messeneuheit different mould 23 upto 45, 90 gram, water, Milk & PET Teddy Bear/Beer Can Multilayered Juice Preform with 28, 38 & 48 Neck complete line in PET CAN-LINE 400-1.000/h running condition 20 to 30% Recycling material PET Can and PET Container in any form Coke etc. (Cooling, conditioning) in stretch-blowing with standard closure made of Price without mould & Cooling Euro 98,950.00 aluminium, plastic or steel Voehringer engineering Kornbergstrasse 53-55 D-72805 Lichtenstein Tel: +49 (0) 175 6876071, Fax: +49 (0) 7129 60 395 web:voehringer-web.de e-mail:[email protected] www.youtube.com/voehringereng USED EQUIPMENT BUYING? SELLING? CALL US! Process equipment (tanks, filters, premix…) Preform injection PET Blow moulders (SIDEL, ADS, Krones…) PET bottling lines Glass bottling lines WALL ART USED EQUIPMENT FOR THE BEVERAGE INDUSTRIES Tel. +33 320 93 66 71 Fax: +33 320 92 80 74 www.wallart.fr [email protected] Book before 4 June 2010 and save E70 per module Hi EUROPE & Ni CONFERENCE 2010 16-18 NOVEMBER | FERIA DE MADRID Beating the most critical challenges in the nutraceuticals and functional F&B industry through ground-breaking research and the latest scientific innovations The Health ingredients Europe & Natural ingredients Conference offers unparalleled insights into what will shape the nutraceutical and functional F&B industry in 2011. This year’s programme consists of 20 modules focusing on the most cutting-edge topics including: N Natural Colours, Flavours and Preservatives N Clean Labelling N Gut Health N Innovations and opportunities with Stevia N Health Claims 2011 REGISTER TODAY TO PICK AND CHOOSE YOUR PERSONAL AGENDA WWW.HINICONFERENCE.COM Soft Drinks Internationa l MAY 2010