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FUJI 2015 Dealerbook.Pdf 2015 1 BIRTH OF A FUJI GETS RACING BRAND A MAKEOVER Originally founded as a Japanese bicycle In 1971, Fuji entered the U.S. market manufacturing company (Nichibei Trading) emphasizing expert engineering and in 1899, Fuji is one of the oldest surviving performance at an affordable price – bicycle brands in the world. Fuji’s steadfast competing against premium-priced Italian philosophy in utilizing the most advanced brands that offered no discernible racing technology and incorporating elite athlete advantage. Fuji flourished during the ‘70s input into its high-performance products has and early ‘80s but lost direction after missing enabled the brand to endure while others the mountain bike boom and over-relying have faltered. Fuji expanded to the United on “big box” retail. In 1998, ASI purchased States market in the 1970s and stormed onto Fuji, shifted distribution to independent the international racing scene in the ‘80s, specialty bicycle shops, and Fuji engineers with the likes of Olympic gold medalists Mark re-focused on innovation worthy of discerning Gorski and Connie Paraskevin. Today, Fuji has customers. Today, Fuji goes head-to-head joined forces with parent company Advanced with the best bicycle brands in the world; in Sports International (ASI) to become a truly Bicycling Magazine’s 2013 Readers’ Choice global cycling brand. Building on a legacy Issue, readers ranked Fuji as one of their Top of firsts dating back to Japan’s first Olympic 5 Favorite Bicycle Brands. From all-carbon cycling appearances in the 1920s, sponsorship road racers and full-suspension MTBs to of the first U.S. women’s road racing team aerodynamic tri bikes, nimble cross racers, (Fuji-Suntour) in the ‘70s, and numerous world and stylish beach cruisers, the Fuji brand is as championship and national titles over the past complete a family of products as any on the century, Fuji’s pinnacle moment came in 2011 market – with bikes for every rider and every when Juan Jose Cobo earned the brand its lifestyle. first-ever grand tour victory at the Vuelta a España. 2 CONQUER YOUR RACING LEGEND MOUNTAIN CONTINUES Fuji’s logo and “Conquer Your Mountain” Fuji’s success is based upon an innovative tagline – which plays off of Mt. Fuji (the design and research process that allows Japanese symbol of strength and resilience the brand to develop products based on for which the brand was named) – is a call to the performance needs of its sponsored action for riders, retailers, and all fans of Fuji. professional athletes and then apply that “Your Mountain” doesn’t just stand for the technology to every type of ride. Fuji climb you face on your weekly ride; it’s any brings together engineers, mechanics, and obstacle that stands in your way. Fuji seeks to pro riders utilizing the racing arena as a motivate its riders to confront and overcome laboratory for developing world-class bikes their daily obstacles – whether it’s attaining at the leading edge of technology. Each fitness goals, living a greener lifestyle, bike that Fuji creates goes through years of or quite literally climbing cycling’s most conceptual work, prototype building, and notorious mountain passes. testing before ever reaching a consumer. From the initial sketches, 3-D CAD drawings, and RPT samples to wind tunnel tests, a final frame design, and an opening of the mold, the final step and biggest test is when we ask our pros to put it through the toughest conditions possible: cobblestones, 17-percent grade mountain passes, descents at 60mph, cornering on a dime, and sprinting with so much torque that bio-mechanics specialists shake their heads in awe. That’s when we know we’re ready to bring the product to market. 3 MATERIALS CARBON FIBER FRAME AND FORK Whether it is carbon fiber, aluminum, or The use of carbon fiber in product development was pioneered in the aerospace industry. The properties of carbon steel, Fuji’s frames and forks are made fiber – high flexibility, high tensile strength, high temperature tolerance, low thermal expansion, and less weight – make it a from the best raw materials, using the valuable material for high-stress, high-performance products. best technology available to maximize the Fuji uses two unique carbon fiber blends in our premium unique performance characteristics each framesets, and each is custom-configured to maximize carbon’s strength-to-weight ratio. We also use a new process, provides. called High Compaction (HC), on our top-level carbon fiber bikes - giving Fuji 3 proprietary levels of carbon fiber. Fuji’s carbon fiber frames and forks are made using a molding process that mixes carbon fiber sheets with epoxy. Each sheet is placed onto the mold in a unique, proprietary “lay-up” pattern. A series of internal molds are used to help smooth the interior walls of the frame in critical areas. This helps eliminate wrinkles in the sheets of carbon, maximize resin flow, and gain greater compaction. C15 ULTRA-LIGHT, HIGH-MODULUS CARBON Our premium designation for Fuji’s top- of-the-line carbon fiber bikes, c15 is a high-modulus carbon with a density of 1.8 g/cm3 and a tensile strength of 590 Kg/mm2. Add to that the High Compac- tion process, which uses unique internal molds to help eliminate wrinkles and maximize resin flow, and you’ve got some of the lightest high-performance bikes in the world. C10 HIGH-MODULUS CARBON c10 uses the same high-modulus carbon fiber material and its incredible strength to weight ratio as c15. For frames receiv- ing the c10 designation, the difference is in the carbon lay-up and molding process. Instead of utilizing the expen- sive HC process, we use a traditional bladder-style mold, which allows us to use our premium carbon material and offer it at a lower price point. C5 CARBON Using a traditional bladder-style molding process, c5 is also a high-modulus car- bon, with properties similar to c15 and c10 but with its own unique make-up: same high-performance ride at a value- level price. All three of Fuji’s proprietary carbon designations - c15, c10, and c5 - are formulated to make our premium framesets the lightest, strongest, most efficient, and most compliant bicycles in our lineup. 4 ALUMINUM FRAME AND FORK STEEL FRAME AND FORK A lightweight solution to heavier steel bikes, aluminum bikes Steel offers the cyclist a ride quality that is more forgiving. were at first considered too stiff and too harsh when first Supple and refined, steel has made a quiet comeback as the developed. Fuji aimed to improve aluminum’s ride quality material of choice for road, mountain, and urban cyclists look- in two ways: by adjusting the geometry so that road bumps ing for that unique riding experience. Fuji’s steel frames are were more evenly dissipated throughout the frameset and by made in the classic style, using cylindrical steel tubing that is creating better aluminum tubes. precision-aligned in a custom-configured frame jig. The joints are either lugged or TIG-welded. The manufacturing of a typical aluminum tube starts with an aluminum slug, which is fed into a standard die and then extruded through a press. In the 1950s, a new process was developed, called hydroforming, which uses fluid rather than a metal die to shape tubes. The process allows tubes to take on unique shapes that are more resistant to buckling and less likely to have surface defects. ALTAIR 6 (A6) ELIOS 2 ULTRA-LIGHT ALUMINUM CRMO STEEL Fuji created a proprietary aluminum Elios 2 is a certified CrMo (chromium alloy, called Altair 6, made of 6066 molybdenum) blend, which is cold- aluminum. Altair 6 has a high-yield value drawn and custom-butted. Two wall (increased strength) and ultra-light, thicknesses provide strength in high- butted tube profile that boasts increased stress areas and allow us to decrease wall thicknesses in high-stress areas and weight in other parts of the frame. shaves material where it’s not needed. ALTAIR 2 (A2) ELIOS 1 DOUBLE-BUTTED ALUMINUM HIGH-TENSILE STEEL Altair 2 is a proprietary alloy blend that Elios 1 is our straight-gauge steel tubing, also has a high-yield value. The differ- made with high-grade, high-tensile steel. ence between Altair 2 and Altair 6 is in Fuji’s custom Elios 1 offers a superior the butting process: a2 is double-butted strength-to-weight ratio for bikes that are tubing, while a6 is “multi-butted,” mean- built to last. ing it has more than two levels of wall thicknesses. ALTAIR 1 (A1) PLAIN GAUGE ALUMINUM Altair 1 is a plain-gauge tubing and carries a slightly higher specific gravity (weight). Used primarily on bikes most apt to take a beating, a1 is Fuji’s super- strong alloy blend. 5 TABLE OF CONTENTS ROAD / COMPETITION ............................................... 8 ROAD / ENDURANCE ............................................... 42 ROAD / TRIATHLON ................................................. 62 ROAD / CYCLOCROSS ...............................................74 ROAD / TRACK ...................................................... 86 ROAD / KIDS ........................................................ 94 MOUNTAIN / CROSS–COUNTRY ...................................100 MOUNTAIN / SPORT ...............................................144 MOUNTAIN / POLICE ..............................................146 MOUNTAIN / KIDS .................................................152 LIFESTYLE / FITNESS ...............................................158 LIFESTYLE / CROSS TERRAIN. 176 LIFESTYLE / RECREATION ..........................................190 LIFESTYLE / URBAN ................................................200 LIFESTYLE /
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