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Disney Channel, the Most Prestigious Entertainment Brand for Children

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Disney Channel, the Most Prestigious Entertainment Brand for Children FROM 1 JULY 2008 THE NEW SEASON Mediaset Premium • 22 January 2005 Mediaset Premium launches with live coverage of Serie A matches with an innovative re-chargeable pre-paid card. • 19 January 2008 Premium Gallery launches with three new worlds: Joi, Mya and Steel (the best of cinema and TV series). • 1 July 2008 Mediaset Premium continues to expand. Now available • Premium Calcio broadcasts all of the matches of the leading Serie A clubs, all of the matches of the UEFA Champions League, the World Club Cup, Diretta Premium and Diretta Champions League (the Mediaset Premium service to see the live highlights and all the goals of the Serie A and the Champions League). • Premium Gallery offers more than 3,000 hours per year of premium television content: exclusive pay-TV access to the best of the cinema and TV series, absolute previews and no commercial breaks. The Gallery offer is currently organised in three "worlds" Joi, Mya e Steel. What's new • The range of Premium Gallery has been expanded and enriched to include Disney Channel, the most prestigious entertainment brand for children. The channel will join Premium Gallery with its outstanding selection of cartoon series, live action, local productions and high-quality Disney Channel Original Movies. Disney Channel will also be available in the +1 version. • Premium Calcio: 24 coverage of Italy's most popular sport with a new news show with four daily bulletins and detailed commentary about the world of football. Premium Calcio will also show the best of the summer tournaments and, from September, previews and overviews from the Serie A and the Champions League. How Premium Gallery is changing The Premium Gallery offer will comprise: Joi, a world of great classics and current box office hits. Mya, Mya, a world that knows how to grasp the best of life, for those in search of deep and positive emotions. Steel (a brand of NBC Universal), a world of great passions, action, heroism, mystery. Disney Channel, the most prestigious entertainment brand for children. Joi, Mya, Steel and Disney Channel are available 24 hours a day also in the "+1" version (the schedule postponed by 1 hour). Viewers will therefore have eight possible choices available at any moment. How the Premium Calcio package is changing In addition to the matches shown during Diretta Calcio from 1 to 6, Premium Calcio will be available 24 hours a day, every day What's new in the commercial offer • Alongside the classic formula that requires periodic re-charges of the pre-paid card, a new "Easy pay" formula. • With "Easy pay" viewers decide which Premium offer is for them, supplies his data and pays be regular direct debit. • With "Easy pay" it will consequently no longer be necessary to re-charge your card. ••• Premium Gallery offers Joi, Mya, Steel and Disney Channel for just EUR 10 a month. DISNEY CHANNEL Launched in Italy in October 1998, the channel offers kids and families the best Disney products and local production with a 24-hour programming, without commercial breaks. The audience appeal can be seen from Auditel* figures that show that the Disney Channel is the most watched by subscribers, while the Doxa survey ** (winter 2007) confirmed it as the most popular among young pay-TV viewers. A success that is repeated among parents who consider the channel a must have among channels for children, the safest and most enjoyable for the family. A feature of the prime time schedule of the Disney Channel is the Disney Channel Original Movie, specifically produced for the channel's young audience and the whole family, of particular note in this area are "High School Musical" and "High School Musical 2" which have broken all audience, sales and popularity records. During the day the new generation of Disney cartoon series such as "Phineas e Ferb" and classics such as "Kim Possibile" or "American Dragon" alternate with popular series like "Hannah Montana", a worldwide success among very young viewers. Live action and animation, are the main pillars of the Disney Channel, and in recent years there has also been the addition of local productions with such shows as Fiore e Tinelli, Life Bites and the now celebrated sit-com "Quelli dell'intervallo" which has met with enormous worldwide success and given rise to 11 local versions in the USA, Great Britain, France, Spain, Germany, Australia, China, Singapore, Russia, Japan and India. Among the most significant appointments in the coming months will be the previously mentioned cartoon series Phineas e Ferb and the new I famosi 5, the TV films Zack e Cody al Grand Hotel, Hannah Montana and the very new Il mondo di Patty plus Quelli dell'intervallo, its spin-off Fiore e Tinelli and Life Bites for local productions. The youngest viewers, meanwhile, will be treated to pre-school cartoon series such as I Miei amici Tigro e Pooh, Little Einsteins, La casa di Topolino, Bunnytown. And the beginning of the new season will also see the arrival of Camp Rock, a Disney Channel Original Movie starring the Jonas Brothers and the promising young actress Demi Lovato, which is expected to take up the reins from High School Musical. "This agreement," - announced Giorgio Stock, Senior Vice President and Managing Director of Walt Disney Television Italia - "is part of the company's strategy of offering an increasingly wide public the possibility of watching and enjoying the quality of our content and the value of the Disney brand." *Auditel (April 07 - April 08) Target 4-14 pay-TV subscribers **Doxa, Junior (Winter 07): Quantitative survey on a representative sample of Italian children between the ages of 5 and 13. On 1 July 2008 Mediaset Premium will launch "Premium Calcio", a new world entirely dedicated to Italy's most popular sport that will expand Mediaset's digital terrestrial offer. Daily appointments Every day, from Monday to Sunday, a new news programme "All Sport News": 4 editions on the air at 7.30 am, 2.00 pm, 7.00 pm and 12 midnight. Thirty minutes of stories, interviews and images produced by the journalistic staff of the Sport Mediaset structure, and looking at the issues of the sports day and providing always up-to-date and detailed information, on football and a range of other sports. A summer of football In July and August, Premium Calcio will broadcast the friendly matches of AC Milan, the Trofeo Berlusconi, the Trofeo Pirelli, the Moscow Four-Way Competition as well as repeats of the best matches of the 2006-2007 and 2007- 2008 seasons. There will also be two daily comment programmes: • At 7.30 pm "Attualità calcio" with news, the latest updates, and interviews from the training camps of the Serie A teams • At 10.30 pm "Calcio mercato" with all of the latest news about the summer market and moves at the top clubs The campionshiè and beyond As the Serie A 2008-2009 championship gets underway, Premium Calcio will broadcast previews and overviews, while on Sundays, Diretta Premium (the Mediaset Premium service to see the live highlights and goals of the Serie A). Premium Calcio will also broadcast the most significant matches of the Champions League and the Tuesday and Wednesday cup matches. The offer The Premium Calcio offer is included in the "Tutto Calcio" package that also includes: • The Serie A: the home and away matches of MILAN, INTER, ROMA, JUVENTUS, NAPOLI, LAZIO (the big 6), and the home and away matches on Mediaset Premium fields of ATALANTA, TORINO and GENOA plus another team to be decided on the basis of the results of the Serie B championship. • the Champions League: all of the matches of the UEFA Champions League • all of the World Club Cup (formerly the Intercontinental Cup in the new 7- team formula) • Diretta Premium and Diretta Champions League The new features coming on A world of emotion Absolute previews of the new seasons of the most popular series: House, Life, Monk, Law&Order Special Victims Unit and Criminal Intent,… And for the first time new series from the USA: Pushing Daisies, The Nine, Studio 60,… As well as the best films from the last season: Ocean's 13 Harry Potter e l'ordine della Fenice American Gangster La Guerra di Charlie Wilson Michael Clayton Una moglie bellissima Onora il padre e la madre In amore niente regole ………...... The new features coming on A world of feelings and positive thoughts At the same time as in the USA, series never before seen on TV: Starter Wife, Lipstick Jungle,… The new seasons of the series launched in Italy by Premium: Men in Trees, Gossip Girl, The Tudors,… The new seasons of the popular series: The Closer, Nip/Tuck, Close to Home, The Guardian,… Also in first view, great cinema: Sapori e dissapori Espiazione La ragazza del lago Scusa ma ti chiamo amore Come tu mi vuoi L’altra donna del re Elizabeth: The Golden Age ………...... The new features coming on A world of strong passions Unseen series of Heroes, Psych, Chuck,… First time showings of the new series that have captured the imagination of audiences in the United States: Bionic Woman, Terminator-The Sarah Connor Chronicles, Flash Gordon, Big Shots,… As wll as: E-Ring, Senza traccia, West Wing, The 4.400,… Absolue first screenings for the high-adrenaline feature films: Bourne Ultimatum I segni del Male The Kingdom The Invasion 10.000 AC Wanted Hot Fuzz L’incredibile Hulk Batman The Dark Knight Matrimonio alle Bahamas Molto incinta Io vi dichiaro marito e marito ….. Steel also broadcasts, exclusively in Italy, the Sci-Fi space, the world's leading brand in science fiction and the unknown.
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