To: WATERMARK PROGRAM SUBSCRIBERS From: Tom Rounds Re: "THE CALIFORNIA SPECIAL" Saturday, May 31, 1975 Our producer, Ron Jacobs, calls it "better than the History of Rock and Roll or the Elvis Presley Story". He, along with just about everybody else in the Southern California music community has been swept up in the tremendous enthusiasm building for Watermark's latest radio program production: "The California Special". Our 4 color brochure, which I promised a few weeks ago, won't be ready for this week's mailing, so we've re-printed the ad that will break next week. I've also enclosed a postcard, which you should fill out and return, even if you are just remotely interested. If you send in the postcard, we'll send you the demo tape just as soon as it's produced•.. about June 15. The complete 6 hour special will be ready shortly thereafter. "The California Special" will be a new kind of rockumentary, It' 11 be based on all the Southern California hits from 1960 through 1975, but the emphasis will be on the "summer fun and sun'' hits and artists .•. Beachboys, Jan & Dean, etc. The license will allow unlimited use through March of 1977, and we think you' 11 be able to get at least two runs out of the six hours this summer if you move fast. Because the content and the music is so comprehensive, it's probably an easy sell, if you decide to go that way. The ideal scheduling, if your advance programming commitments permit, would call for Sunday afternoon 12Noon-6PM. But it' 11 sound great anytime this summer... or this fall. .. or anytime for that matter.•. either as a 6 hour non-stop event or stripped into 6 one-hour blocks. The above is advance information... about 10 days in advance of general release. Move quickly and wrap up the exclusive now ..• it' 11 be good for almost 2 years of programming opportunities. A NEW RADIO SPECrACULAR FRO.M WArER.MARK 6 Hours of Fun, SUn and Roell and Roll In the Golden State Now, a new audio aduenture saluting tile free-wlleellng roc:la and roll life st31le tllat made tile splasll lleard 'round tile world. rHE CALIFORNIA SPECIAL c:ouers tile great Soutllern California lilts from JffO tllrougll Jf7S ••. all tile unforgettable surf songs, c:ar songs and girl songs. Along for tile ride: tile roc:la c:eleiJrlties wllo made tile music: ••• lllae Brian Wilson, Mille Loue, .Jan Berr31, Dean rorranc:e, Cller, Jlflc:llelle Pllllllps, Rlc:la Nelson, Dauid Cassld31, Hell Young, Seals and Crofts, Lou Adler, .Jimm31 WeiJIJ, Alic:e Cooper, Clleec:ll and Cllong ••• lnteruleUJed In ac:tlon, on location, all ouer tile world. And euer31 step of tile UIGJI, we trac:la tile all-time California supergroup, rile Beac:IIIJoJIS. rllere•s more to tile lnc:rediiJie CALIFORNIA SPECIAL stor31 - and It's )lOurs to see and llear ••• free ••• In tile c:omplete presentation pac:laage. Send In tile c:oupon and we'll llaue a glft·wrapped IJo..- of good uiiJradons. on )lOUr desla In JO daJis. Produc:ed II Dlrec:ted 11)1 Ron Jac:olls 'WriHen 11)1 Jerry Hopldns Narrated 11)1 John Stelllart Original Music: 11)1 Rlc:ll Kellis Researc:hed 11)1 John Gillson E•ec:utille Produc:er rom Rounds rHE CALIFORNIA SPECIAL Watermark, Inc:. 10700 Ventura Blud. Ho. HoiiJ1wood, Calif. 'J604 (2!3) SNJO.HfO rHE CALIFORNIA SPECIAL sounds lllae rile programming and sales IJioc:laiJuster for tile summer of '7S ••• and IJe)IOnd. Please send free IJroc:llure, demo tape, prlc:e and market e..-c:luslllltJI Info. Name 'rltle ________ Call Letters Address _______________ Clt31 State Zip ___ rHE CALIFORNIA SPECIAL: ' flours of great radio, lnc:ludlng 72 c:ommer· c:laJ or news minutes. Delluered on c:ompatiiJie stereo LP's IJ31 WA'rERMARK, mailers of 'rHE ELVIS PRESLEY S'rORY, AMERICAN 'rOP 40 and AMERICAN COVH'rRY COVH'rDOWH. o t97s WATERMARK. INc Chuck Berry Called It The Promised Land And for people almost everywhere California seems to be just that. In the last 15 years the Golden State has created a free-wheeling rock and roll life style that has probably changed the world. THE CALIFORNIA SPECIAL travels from 1960 through 1975 covering the great hits from Southern California. Along for the ride: 50 of the rock celebrities who made the music, taking you on an audio adventure recorded on the spot at dozens of actual locations. And every step of the way we track the all-time California supergroup, The Beachboys. There's a wealth of pop legend and lore: How a bump on the head from a surfboard drove Brian Wilson off the beach and into the studio ... How Michael Clarke was transformed into The Byrds' drummer just because he looked like English pop star Brian Jones ... How David Cassidy struggled to destroy his Partridge Family im- age by posing nude for Rolling Stone ... How a California savings and loan commercial turned into one of the nation's biggest love songs. CHAPTER ONE CHAPTER FOUR CALIFORNIA OREAMIN' LIGHT MY FIRE "I'd be safe and WQrm "The time to hesitate is through; Iflw.,inL.A." No time to wallow in the mire ... Before California was discovered by a Spanish ex­ Try to set the night on fire.'' pedition in the Sixteenth Century it was imagined As California waits to drop into the Pacific Ocean, as a tropical island puadise lost somewhere in the its inhabitants seem more open to experiment. It is unexplored reaches of the Pacific Ocean, in­ a land of cults, innovation and prophecy. Music habited by strange and fantastic cnatures. In the collages in this chapter feature "The Children of Twentieth Cmtury the image has survived, as we Bob Dylan,'' The Grass Roots. Cher, Barry rediscover Southern California as the land of the McGuire, The Turtles, The Byrds; "Sunset American dream; the state of youth, romance and joyous celebration. We open with a lS-year chart ~r~:. TL~~e7e~;;~te~hR~~si>Ihsl!~.c~"h~ sweep featuring The Beachboys; Buffalo Spring­ Doors, The Mothers, )oni Mitchell. Buffalo field; The Byrds; The CarpenteTs; The Eagles; Springfield. Songs include: Mr. Tambourine The Mam.os and Papas; Rick Nelson; )an and Man; {t Ain't Me Babe; For What It's Worth; Dean; The Doon; Three Dog Night; Sonny and Light My Fire; Eve of De1truction; Turn, Turn, Cher. Songs include: Born To Be Wild; Live For Turn; All l Really Want To Do; Lies; Pushin' Too Today; We'vt Only Just Begun; Happy Hard; Hey ]or; 7 and 7 Is; Sins Of The F•mily; Together; ]oy To The World; Be True To Your Big Yellow Taxi; Easy To Be Hard. School and fwn Fun Fun. CHAPTER TWO CHAPTER FIVE SURFIN' U.S.A. GOOD VIBRATIONS "If everybody had an oc.. n "{ don't know where but she sends me there . Across the U.S.A. Cotta keep those love-good vibrations a­ happenin'" Then evr~~~~1o~-~~~: California spreads from coast to coast. We've Nature and freedom are part of the lore and lure already discovered the beach, the strip. the drive­ of Southern California. Within a hundred ins. Now on to dandnp;, festivals, the love-in minutes yuu c.m find yourseU amid awe50me philosophy and country funk. We hear from The mountains, trackless deserts, lush valleys. But the Mamas and Papas; Delaney and Bonnie; Chris open road usually leads to the beach and the pure Montez; Sam Cooke; Cannibal and the pleuure of sun and sand and surf; where the Headhunters; jackie DeShannon; Scott McKen- favorite sports usually call for surfboards, cars . and girls. A surf set includet Pipeline; E~Ie~~eTte ~~~d~~~:i~:i.n~~~ !du~e ~~ Wipeout; Surfer's Stomp; Surfin' U.S.A.; Surf Dimension. Songs include: D11ncing In The City; Surfin' Safari; Lonely Surfer; Surfer Girl. Streets; SouiSiulke; Let'• Dance; Slulke; Land Of Car songs include: Little Deuce Coupe; Little Old A ThouSRnd Dances; What The World Needs Lady From p.,.dtna; Little Honda; Hey Little Now; If You're Going To S11n Francisco; Along Cobra; Shut Down; Dead Man's Curve; Drlig Ci­ Comes Mary; Heart Of Gold; Witchy Woman; ty. And the Girl collage includes, California Girt.; Eight Miles High; Crunchy Granola Suite; Barblira Ann; Hello Mary Lou; Help Me Rhonda; Aquiirius/Let The Sun Shine In. Suite Judy Blue Eyes. CHAPTER THREE CHAPTER SIX SO YOU WANNA BE A AFTER THE GOLD RUSH ROCK AND ROLL STAR ''I dreamed I NW the silver sp11ce ships flyin' "Just get an electric guitar and take some time In the yellow haze of the sun, And learn how to piay. Flyin' Mother N11ture's silver seed, And your hair so right and your pants so tight To a new home in the sun." It's gon,. be all rig hi." After you've hit the beaches of Southern Califor­ In California. ""Everybody Is A Star." It's back to nia, where do you go? The answer: straight up the roots of the pop aristocracy with The Byrds; into outer space or straight in into inner space. The Buffalo Springfield; Crosby, Stills. Nash and California's science fiction writers and astronauts Youna and The Mamas and Papas. We cover the comment on the great beyond. The Maharishi and children of the Hollywood generation: Nancy 8 Sinatra; Gary Lewis; Oino, Desi and Billy and ac- ~7iec~~f~ ~:~~~~.v~~JThe 0=~~-~~;:ki~~ Through To The Other Side." Neil Young. Harry ~~h:rP:b.~:~ ~: th~:O~te~:~a~~i:: Nillson, Linda Ronstadt and the Hare Krishna sion created: The Monkees, The Archies; Rick street singers have their say.