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MEDIA ADVISORY Exclusive Opportunity To MEDIA ADVISORY Exclusive Opportunity to Meet Will Smith in Hong Kong at Asian Premiere of I AM LEGEND Golden Village Movie Club offers the red-carpet experience to movie-lovers in Singapore. What: Golden Village Movie Club (GV Movie Club) members can stand a chance to win a trip for two to meet Will Smith in Hong Kong at the Asian Premiere of I AM LEGEND. This exciting opportunity is also open for any movie-lovers who sign-up as GV Movie Club member at www.gv.com.sg. The membership is free and instant and they can immediately participate in the promotion upon registration. The GV Movie Club red-carpet experience includes: - 2 tickets to the Asian Premiere of I AM LEGEND (with a special appearance by Will Smith) - Round-trip economy airfare for 2 to Hong Kong. - Two-nights hotel accommodation at The Excelsior, Hong Kong GV Movie Club is an easy to apply, easy to use personalized loyalty programme aimed to revolutionize cinema-going in Singapore. With customized options for every member and guaranteed benefits upon joining movie-watching is taken to a personal level. Each individual is rewarded with treats specific to his or her individual movie preferences. How: - GV Movie Club members need to login or present their membership cards every time they make a minimum purchase of any 2 movie tickets at all GV box offices or www.gv.com.sg - The more GV Movie Club members use their cards during the promotional period, the higher the chances for them to win the trip! - Promotion ends on 25th November 2007 and winner will be notified by phone and email on 26th November 2007. Asian Date: 7th December 2007 (Friday) Premiere Venue: Causeway Bay Theatre, Hong Kong details: GV - $6.50 ticket price for members on every Tuesday for all locations; Movie - Birthday treat of ‘Buy-One-Get-One Free Standard movie ticket’ any day during Club the birthday month; Benefits: - Priority seat selection available online for members; - Members can enjoy 1 popcorn at $5 and get 1 free 16 oz Coke (worth $2); - Waiver of SMS confirmation fee (worth S$0.20 each) for online booking; - Top Spenders Giveaways; - Industry related privileges: Up close & personal with movie stars, exclusive invitation to gala premieres, press conference, film talks, behind the scenes set tours; - Monthly Members Draw, promotions, for members only; - Special Candy Bar discounts for members; - Promotional merchant benefits exclusive to members; - Plus additional “Surprise & Delight” rewards. About I AM LEGEND Robert Neville (Will Smith) is a brilliant scientist, but even he could not contain the terrible virus that was unstoppable, incurable and manmade. Somehow immune, Neville is now the last human survivor in what is left of New York City and maybe the world. But he is not alone. He is surrounded by the infected victims of the plague who have mutated into carnivorous beings who can only exist in the dark and who will devour or infect anyone or anything in their path. For three years, Neville has spent his days scavenging for food and supplies and faithfully sending out radio messages, desperate to find any other survivors who might be out there. All the while, the Infected lurk in the shadows, watching Nevilles every move, waiting for him to make a fatal mistake. Perhaps mankinds last, best hope, Neville is driven by only one remaining mission: to find a way to reverse the effects of the virus using his own immune blood. But his blood is also what The Infected hunt, and Neville knows he is outnumbered and quickly running out of time. *Rating to be advised XXX About Golden Village Golden Village Multiplex Pte Ltd is Singapore's leading cinema exhibitor with 9 multiplexes housing 73 screens: Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Marina Square, Great World City, Plaza Singapura, and its latest, biggest 15-plex flagship VivoCity. Golden Village was established to develop and operate modern, luxurious multiplex cinemas and is the first local cinema to personalize the movie-going experience through its Golden Village Movie Club program. Golden Village was the prime mover in the introduction of multiplex to Asia. The company's first imprint in Singapore was made on 28 May 1992 with the successful opening of the Yishun 10 cinema complex. Today, the company and circuit has a reputation of offering the widest choice of movies, unparalleled comfort, state-of-the-art design, prime locations and convenience. Film distribution arm Golden Village Pictures Pte Ltd releases an average of 30 to 40 titles per year, ranging from blockbusters such as the MATRIX trilogy, CONSTANTINE and HAPPY FEET to international arthouse hits like THE MOTORCYCLE DIARIES and SUPER SIZE ME. Golden Village constantly aims to raise the bar in everything that it does so as to offer patrons a memorable experience at the cinemas. Official website: www.gv.com.sg For more information, please contact: Leow Si Ning External Publicist for Golden Village Multiplex Red Dawn Communications Tel: +65 6222 4704 Mobile: +65 9697 6383 Email: [email protected] .
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