DEPARTMENT OF ECONOMICS Faculty of Business and Economics Macquarie Economics Research Papers Disruption and innovation in the Australian book industry: Case studies of trade and education publishers RESEARCH PAPER 1/2016 (FEBRUARY 2016) Jan Zwar Number 1/2016 February 2016 ISSN 1833-5020 (print) 1834-2469 (online) Zwar, Jan Disruption and innovation in the Australian book industry: Case studies of trade and education publishers Research paper 1/2016 (February 2016) ISSN 1833-5020 (print) 1834-2469 (online) Published by the Department of Economics, Macquarie University Building E4A, Room 443 Eastern Avenue Macquarie University NSW 2109 Tel: +61 2 9850 8474 Email:
[email protected] Papers in the series are also available at www.econ.mq.edu.au/research Disruption and innovation in the Australian book industry: Case studies of trade and education publishers Jan Zwar1 ABSTRACT The disruption and structural transformation underway in the global book industry is well known. Major changes include the development of technology which enables digital publishing, distribution and retailing; the entry of disruptive players including Amazon, Google and Apple; the introduction of hand- held digital reading platforms and devices; upheavals in the bricks and mortar retailing sector; and the rise of online and social media as important channels for promoting books. Education publishers are also affected by disruption taking place in the education sector itself, further complicating their business models and operations. To date there has been little systematic examination of the responses of Australian publishers to change and the ways in which traditional publishers are experimenting and innovating, both as defensive responses and initiating change themselves.