Speer customers will now see a more aggressive logo on its new packaging to signify the company’s forward progression. to create better products year after year. Speer’s product lineup centers on rifle and Speer and its sister company handgun ammunition for law enforcement and CCI currently operate out of self-defense, as well as handloading components. three facilities encompassing 400 acres in Lewiston, with more than 350,000 square feet of manufacturing space oper- ated by 1,100 employees. They run 24 hours a day, seven days The Gold Standard a week, all year long. Speer’s relentless dedication to quality and innovation pays big dividends for its customers THE CHOICE OF PROFESSIONALS any large industrial businesses began as smaller undertakings, driven by a for- “There’s a big reason Speer ward-thinking innovator who saw opportunity where others did not. Such is the is the number one choice of case with Speer, founded by Vernon Speer during World War II when reloaders were law enforcement professionals not able to get the components they needed from ammo companies committed to across the country,” said Jason supplying the U.S. war effort. Vanderbrink, president of M Speer. “We service more than 80 percent of law enforcement nationwide. We also have many international contracts. Why? Because we build ammo that is extremely dependable; because we focus on terminal ballistics; and because we are the masters of meeting the A born tinkerer, Speer Idaho, by an experienced and nose, the Grand Slam bullet FBI protocol testing, which devised a way to take spent dedicated work force, but the is engineered to tear through is the gold standard of bullet .22 brass cases and form them original product lines have the thick hides, heavy bones terminal performance.” into bullet jackets. Although expanded greatly over the and tough bodies of the And though Gold Dot he initially focused on hunting years. Speer has also regularly world’s biggest game without rifle bullets, Speer also built introduced new, innovative sacrificing accuracy. the first mass-produced jack- products to its extensive offer- Through the years, Speer’s eted handgun bullets for hunt- ings. Last year, Speer added mission has remained the ing and law enforcement. 55-grain .224 and 150-grain same: to be the most trusted In the 1960s, he put .308 bullets to the TMJ and dependable ammunition some of those bullets rifle component line. for its law enforcement and into loaded ammu- The design of the TMJ self-defense customers while nition in the now-fa- (Total Metal Jacket) also providing recreational mous Lawman line. eliminates the accura- shooters, hunters and reload- And today, Speer Gold cy-robbing features of ers with reliable bullets. Being Dot is the most trusted duty conventional full metal jacket a part of a corporation with ammunition brand for law bullets. New additions to the multiple brands, including enforcement use. Speer also Grand Slam rifle bullet line in- Federal and CCI, allows Speer offers those very same loads cluded the 140-grain 6.5mm, engineers to take advantage Gold Dot hollow-point to civilians for self-defense. 100-grain .243 and 120-grain of cross-platform technology bullets are very Speer products are still .257. With a tapered, preci- as well as the experience and accurate, tough and manufactured in Lewiston, sion-drawn jacket and a long knowledge of fellow workers unbelievably consistent. was the Speer Handloading Manual No. 15. This new edi- tion is Speer’s largest volume yet, and it features updated recipes with the latest propel- lants for more than 120 legacy cartridges as well as data for 13 new cartridges, including .204 Ruger, 6.5 Creedmoor and 300 Blackout. “All in all, decades of reloading knowledge and the latest recipes and techniques have been distilled into a Speer is a long-established, popular supplier of single highly usable source,” component bullets and handloading manuals. Most Vanderbrink said. recently, Speer has dramatically improved its boxes One of Speer’s biggest for all component bullets. Speer is celebrating more product launches in 2019 is than 75 years of business. the 200-grain 10mm Auto The iconic manufacturer’s remains the top choice for law Another new step is im- Gold Dot. “A 180-grain offer- reputation for making the enforcement, Speer engineers proved packaging, both for ing doesn’t fully access all of world’s finest component have steadily improved the ammunition and for compo- the potential power of this bullets and loaded round. “The original Gold Dot nents. “This change was partly cartridge,” Vanderbrink said. cartridges goes all the had a very deep-cavity hollow spurred by customer requests “But Speer’s new 200-grain way back to 1943. Speer is point,” said Vanderbrink. “The for stronger, better boxes for version delivers the full capa- proud of its longstanding latest version, Gold Dot G2, our component bullets,” Van- bility of the 10mm Auto.” success & looks Forward has an elastomer-filled dish in derbrink said. “So we upgrad- It’s just another example to a bright future ahead. the nose that helps the bullet ed them dramatically. Plus, of how Speer constantly expand and penetrate to a we redesigned all ammunition evolves its product line, higher degree. The result is and component packaging while never abandoning remain loyal to them.” extremely uniform expansion, graphics and information to earlier products on which its better separation of the petals, be more visually appealing. At customer base still relies. TOP PRIORITY and more consistent penetra- Speer, we have always listened Speer cold-formed lead One of Speer’s biggest initia- tion across barrier types, gun to customer feedback.” bullets, one of the company’s tives of 2019 is the improve- platforms and barrel lengths. Customers will also benefit original products, are still in ment to consumer availability And, of course, the new by the launch of direct-to-con- demand, but are even better of its Gold Dot Personal Pro- version retains the same Uni- sumer sales on the Speer than ever with a technological- tection line, giving consumers Cor electro-chemical plating website. “This is a place where ly advanced, multi-layer lube. better access to the same process, which Speer devel- our customers can buy special- The coating won’t burn off, high-quality ammunition used oped, that bonds the jacket ized Speer products, such as virtually eliminating leading by law enforcement agencies. to the core. It’s the key to the .41 Magnum, .327 Federal, and problems and ensuring clean- To help retailers and con- performance of that bullet in .45 Colt, that many retailers er, more accurate shooting. sumers alike, case packs have the FBI protocol media.” simply won’t carry because “There are still reloaders been reduced from 25 boxes Gold Dot G2 proves to that ammunition just doesn’t who like that cold-core pro- to 10 boxes. Doing so allows have excellent reliability and move fast enough for them,” cess, even though bullet design retailers to carry a broader feeding in duty firearms and Vanderbrink said. “But our and development have greatly selection of calibers. set a new benchmark in FBI customers can also buy the evolved over the company’s However, Speer’s law en- Protocol Testing. “We will most popular ammo and com- 75-year history,” Vanderbrink forcement commitment will be continue to release new Gold ponent bullets here as well.” said. “But these customers a top initiative for the compa- Dot offerings with design In 2018, a key new product have been loyal to Speer, so we ny. Vanderbrink said Speer’s innovations that enhance per- customers can expect to see the formance in the foreseeable company continue to optimize future,” said Vanderbrink. the performance of its law enforcement rounds. “That’s MOVING FORWARD always a top priority for us. We Even though Speer has earned have people working day in a reputation for quality and and day out to make sure we performance, it doesn’t intend are putting the most depend- to rest on its laurels. In 2019, able and trusted round on the Speer customers will see a market for law enforcement.” new, fresher, more aggressive Speer’s formula for success logo that sets the product apart has been constant: Deter- from others in a crowded field. mination, self-reliance and “The logo has a streamlined independence that show in all look and feel, but it’s also a of its ammunition and com- strong, modern, technical For the first time ever, customers can buy select ponents. The stage is set for look,” Vanderbrink said. products direct from Speer’s website. Speer to bring on more..