Sky Cinema Premiere Partnership Opportunity

Bad Boys For Life

Channel Investment Start Platforms

Available upon request Available 12th Linear broadcast Clickable VoD October 2020 Big Screen VoD Activation

Reach Engaged On Sit alongside & Media Value 12.4m Individuals Demand environment. activate around £2m 5.7m ADABC 44.3m the latest & 20% ADABC impressions biggest films (exc. licensing)

The Partnership Opportunity Access to Sky Cinema Originals Films Sky Cinema Premiere offers the ultimate at home cinema Sky Cinema Originals provide viewers with the latest release direct to experience with the latest and greatest film releases available to their lounge rooms at the same time they hit cinemas. These titles watch whenever and wherever viewers want. Partnering with the offer greater access to brands to activate around the partnership. channel will allow your brand to sit alongside this premium content hitting your target audience when they are most 2021 titles include: engaged.

The opportunity includes sponsorship of Sky Cinema Premiere across linear and On Demand, plus licensing of the Cinema logo offering your brand the ability to bring to life the partnership off screen. The Ultimate Movies Experience • The latest blockbuster hits closest to cinema release! • Includes Sky Cinema Original films – available to customers the same time they hit cinemas • Premium & engaged environment

The Biggest Cinema Releases *This illustrates some of the titles available across 2020. Subject to change. 2021 TBC.

A Highly Desirable Audience Influenced by advertising: Over index for “Advertising helps me choose what I buy” (i135) and “I prefer to buy products from companies who sponsor TV programmes” (i120)

Affluent: Over indexing for families with a £75k +(i177) combined income, & are most likely to spend £60k+ on their main car (i299) and 43% more likely to be a homeowner (i143).

skymedia.co.uk @skymediaupdates skymedia Younger & More Upmarket Audience Making the Partnership Work Harder

Sky Cinema Premiere is younger and more up market than Activation & Licensing: commercial TV Sponsors can elevate the partnership through activation as pictured below. Opportunities include, but are not limited to, social media, content creation, events, experiential or competitions. Brands will also have the ability to utilise the licensing of the Sky Cinema logo to further cement the partnership across their activation.

Sponsorship Accreditation Delivering your brand an always on presence… Linear: you will receive a 20” opener and 10” closer on each sponsorable movie on Sky Cinema Premiere Sky Go: you will receive a 20” opener per Sky Cinema Premiere movie On Demand: 20” opener and 10” closer per Sky Cinema Premiere movie title watched On Demand

Deliveries

Linear Indivs ADABC1 HWCH Actuals 179 157 243 30" equivs 121 106 164 Coverage 000s 12,412 5,700 2,078 Opportunity T&C’s Coverage % 21 20 29 OTS 9 8 8 • The investment cost includes UK sponsorship of Sky Cinema linear, On Demand Pull and Sky Go, 30” equiv VOD • Please note that the UK sponsorship of Sky Cinema on linear On Demand Impressions/views Pull and Sky Go will be simulcast in ROI and cannot be split out. • Sky Analytics & Sky Advance are subject to additional investment – see On Demand & Sky Go 44.3 million individual sections for details. • Sky Analytics requires sharing 1st party data & signing a data sharing agreement. • Licensing and Activation is subject to additional channel approval. • Activation may require additional investment Making the Partnership Work Smarter • The final investment excludes creative production, logo changes, independent research and is subject to brand, channel and compliance Sky Advance approval. We love Sky Advance. Its proven to further enhance sponsorships. Retarget those who have seen your sponsorship with more messaging. And, target people who haven’t seen your sponsorship for maximum reach and impact! Simple and effective. Investment: Available Upon Request . Sky Analytics Like Bond and M, sponsorship alongside spot make a great duo. Make sure the right people are seeing your brand messaging. Want to target different demographics with different messaging? Analytics is your answer. Ask us about it. Investment: Available Upon Request

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