Bag-In-Box Caters to Ruby Tuesday

September 2007

www.packagingdigest.com Bag-in-box caters to Ruby Tuesday

RUBY TUESDAY enhances the image of its catering business with a new, branded bag-in-box container that uses a gusseted, form-fi t multi-ply bag to provide complete beverage dispensing and sustainability benefi ts.

approximately 6- to 7 percent of Switching from rigid, white polyethylene Anne Marie Mohan, Senior Editor its sales. “Making food available terephthalate jugs, the company selected for guests to enjoy outside our the Cheertainer® fl exible, gusseted Ruby Tuesday, Inc., Maryville, TN, a dining rooms is part of our ongoing fi lm bag from CDF Corp. (www.cdf1. restaurant coporation that boasts “Simple initiatives to better serve our guests and to com), housed in a custom-printed, Fresh American Dining,” was launched make their lives a little easier,” says Rick corrugated box from Accurate Box (www. more than 30 years ago with a single Johnson, senior vp of Ruby Tuesday. “It’s accuratebox.com). Rlocation. Since then, the company has a continually evolving process of offering grown to include 900-plus company- our fresh, great-tasting food in more ways, hen looking for new beverage owned and franchised restaurants in 43 in more locations.” packaging for its catering states and in 15 countries around the Last fall, in an effort to bring more Wbusiness, Ruby Tuesday notes world. branding to the catered table, Ruby that beyond fi nding a better branding Six years ago, the company launched Tuesday sought a new solution for opportunity, other considerations for its Curbside To Go takeout and catering transporting and dispensing its iced tea the solution included fi nding “a suitable program, which now accounts for and lemonade beverages off-premise. container that was high-quality and Because of its gusseted design and the location of the fi tment, the pouch is said to dispense 99.9 percent of its contents. reasonable from a price-point objective,” in relation to the bag [at the bottom edge can also accept a range of other fi tments relates Terina Stewart, product manager at when positioned in the box], the product and taps for ease of fi lling and dispensing. Ruby Tuesday. The container also needed dispenses fully, leaving no residue. to accommodate both hot and cold Whereas, on a pillow pouch, the fi tment uby Tuesday also realized beverages, be easy to fi ll at the restaurant is higher on the bag, so liquid gets trapped environmental advantages by level, be simple to dispense by diners and in the corners below the fi tment.” R switching from a rigid PET bottle exhibit eco-friendliness. The bag’s square-cornered to the bag-in-box format. According to Working with Accurate Box, Ruby construction, fi tting comfortably in the CDF, the Cheertainer uses less plastic Tuesday settled on a bag-in-box format. outer box, is also said to eliminate product than a rigid container, and because of the A 1-gal custom box was created using a foaming and splashing. And, since the bag bag’s fl exible cube shape, it minimizes sturdy, SBS single-face E-fl ute corrugated does not shift in the box after it is fi lled, deadspace, allowing more product to fi t material. The box is offset-printed with there is no chance of fi lm scuffi ng or stress on a pallet, and it eliminates the need for a ruby-red background against which is on the bag during transit, Paul adds. excessive layers of plastic. boldly positioned the restaurant’s logo in The pouch used by Ruby Tuesday Additionally, relates Kennedy, because white type. Initially, the company chose is constructed of an oriented nylon the bags and boxes are shipped fl at to a pillow-style fi lm pouch to hold the layer on the outside and a linear low- Ruby Tuesday’s distribution center and beverage, but according to Iris Kennedy, density polyethylene layer on the inside. then on to the individual restaurants, CDF’s Cheertainer product manager, “they According to Kennedy, the nylon layer “more containers can fi t on a pallet, and found that they could not get the proper provides the bag with “superior strength.” less fuel is needed to transport them.” fi ll volume with the pillow-style bag.” CDF also offers other fi lm choices for the Lastly, because less plastic is used to Enter CDF with its Cheertainer Cheertainer, such as a coextruded nylon/ create the bag and since the packaging is fl exible pouch alternative. The ethylene vinyl alcohol construction, for recyclable, less landfi ll space is required Cheertainer is a gusseted, form-fi t, multi- products requiring a higher barrier, and a for disposal. ply pouch with a fi tment that is designed metallized construction. Ruby Tuesday selected a 5-L pouch for bag-in-box use. Because of its gusseted More information is available: design and the location of the fi tment, the from among CDF’s standard pouch sizes pouch is said to dispense 99.9 percent of of 5, 10 and 20 L. A 38-mm, opaque- CDF Corp., 800/443-1920. www.cdf1.com. its contents. Explains Cheryl Paul, CDF white screw cap seals the bag after it is Accurate Box Co., Inc., 973/345-2000. Cheertainer assistant product manager, fi lled by Ruby Tuesday operators at the www.accuratebox.com. “Because of where the fi tment is placed restaurants’ drink station. The Cheertainer

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