Tour de 2013 SOCIAL MEDIA RACE - STAGE 1 - 9 GENERAL CLASSIFICATION TOP 5 GAINING NEW FOLLOWERS (TWITTER FOLLOWERS ADDED FROM JUNE 29, 2013 - JULY 7, 2013) Stage 1 - Stage 9 (# OF NEW LIKES FOR TEAM PAGE FROM JUNE 29, 2013 - JULY 7, 2013)

Christopher Mark Froome Cavendish 21,871 14,730 @chrisfroome @MarkCavendish 10,303

7,134 Alberto Peter Cadel Contador Sagan Evans 10,465 8,714 8,493 @albertocontador @petosagan @CadelOfficial 7,021 TOP 5 FAN PAGE GROWTH (FACEBOOK FANS ADDED FROM JUNE 29, 2013 - JULY 7, 2013)

4,705

3,667

3,561 7,990 5,498 2,798 2,557 2,422

Mark Michal Rui Chris Peter Cavendish Kwiatkowski Costa Froome 3,281 Sagan 3,077 TOP 5 TEAM PAGE GROWTH (FACEBOOK FANS ADDED ON JULY 7, 2013 : STAGE 9)

2,488

2,355

954 561 444 431 1,249 Random selection of 4 teams under Top 10

2,323 1,817 442 306

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 The tweets for each stage were randomly selected.

Source: Max (@m_xl) Source: Le (@letour) Source: Le Tour de France (@letour) Source: ShimanoROAD (@ShimanoROAD) Source: OPQS (@opqscyclingteam) “Orica-GreenEdge bus just hit the finish “Jan Bakelants for a 1st win on the “On their way to victory, the @Orica_GreenEDGE “#TDF Fantastic at the win for line banner. #TdF” @letour! #TdF” “Simon Gerrans, ahead of Peter Sagan” Trial Train. Congrats, boys!” #ManxMissile! #OPQS” 29 June 2013, 7:56 AM. Tweet. 30 June 2013, 8:28 AM. Tweet. 1 July 2013, 7:42 AM. Tweet. 2 July 2013, 12:37AM. Tweet. 3 July 2013, 8:47AM. Tweet.

Stage 6 Stage 7 Stage 8 Stage 9

328,386 TOTAL TWEETS WITH #TDF FROM 06/29/2013 - 07/07/2013

67,776 TOTAL TWITTER FOLLOWERS ADDED FOR ALL TEAMS FROM 06/29/2013 - 07/07/2013

61,363 Source: Team Sky (@TeamSky) TOTAL FACEBOOK LIKES Source: Le Tour De France (@letour) Source: Le Tour de France (@letour) Source: Le Tour de France (@letour) “We’ve updated our report with ADDED FOR ALL TEAMS “1st African in yellow, @darylimpey... “Tourminator is back! #TdF “Retweet for Daniel Martin! reaction from @chrisfroome and Impeyrial @TDF @Orica_GreenEDGE” @petosagan” #TdF” FROM 06/29/2013 - @riche_porte - po.st/HelloYellow #TDF” 07/07/2013 4 July 2013, 12:39 PM. Tweet. 5 July 2013, 8:16 AM. Tweet. 6 July 2013, 7:56 AM. Tweet. 7 July 2013, 7:19 AM. Tweet.

The Tour de France Social Media Race is compiled using data from Twitter and Facebook. We use a social media monitoring site by Google, Twitter Counter and Topsy. Chris Hahn created this infographic for Bicycle Retailer and Industry News, the leading source of global news and information about the bicycle industry. Follow the Tour de France Social Media Race at: www.bicycleretailer.com, facebook.com/bicycleretailer and twitter.com/bicycleretailer

Sources: en.teameuropcar.com, pic.twitter.com/0OvhJdpMaT, www.1t4i.com, www.blancoprocyclingteam.com, www.bmcracingteam.com, www.cannondale.com, www.cyclisme.ag2rlamondiale.fr, www.equipe-cofidis.com, www.equipe-sojasun.com, www.equipecyclistefdj.fr, www.euskalteleuskadi.com, www.greenedgecycling.com, www.katushateam.com, www.letour.fr, www.lottobelisol.be, www.movistarteam.com, www.omegapharma-quickstep.com, www.proteam-astana.com, www.radioshackleopardtrek.com, www.slipstreamsports.com, www.teamlampremerida.com, www.teamsaxotinkoff.com, www.teamsky.com, www.uciworldtour.com, www.vacansoleildcm.co.uk