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TRADE MISSION Mexico City & Monterrey, Mexico June 11 - 16, 2017

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TRADE MISSION Mexico City & Monterrey, Mexico June 11 - 16, 2017 IHA MEXICO TRADE MISSION Mexico City & Monterrey, Mexico June 11 - 16, 2017 ake part in an IHA/International Business Council (IBC) Trade Mission for a turn-key Tintroduction to an international market. Meetings, retail tours, receptions, transportation and hotel details are scheduled in advance, allowing you to focus on your business rather than the logistical details. Trade missions also allow for extensive networking with other industry participants who share common interests and goals. Join the IHA-IBC Trade Mission to meet buyers in Mexico City and Monterrey to increase international sales into the Mexican market. Through retailer and distributor meetings and retail tours, participants will receive a thorough understanding of this key market and obtain a personal network of key home and housewares retailers. SCHEDULE (SUBJECT TO CHANGE) Targeted retailers in Mexico City include: Saturday, June 10 ..........Arrive in Mexico City Amazon Mexico Sunday, June 11 .............Retail Tour Monday, June 12 ............One-on-one Retailer Meetings Casa Palacio / El Palacio de Hierro Tuesday, June 13 ...........One-on-one Retailer Meetings Wednesday, June 14 ......Fly to Monterrey The Home Store Wednesday, June 14 ......Retail Tour Idea Interior / Ideas Thursday, June 15 .........One-on-one Retailer Meetings Domésticas Friday, June 16 ..............One-on-one Retailer Meetings Liverpool Saturday, June 17 ..........Depart Monterrey Sears Tiendas Chedraui Targeted retailers in Monterrey include: Famsa HEB Mexico Home Depot Mexico Lowe’s Mexico Soriana “Participating in the IHA Trade Mission clearly enhanced our credibility with customers. It opened new doors for us and accelerated business development with existing customers. The ability to follow up in person with buyers who had visited us at the International Home + Housewares Show was invaluable. A huge added bonus was the opportunity to build relationships with IHA members and staff, sharing knowledge and experience with each other to the benefit of all. IHA goes above and beyond to maximize the value of each Trade Mission!” —eric Caldwell vice President international Business Development honey-Can-Do international llC why MexiCO? n Expanding Middle Class n Strong Demand for U.S. and Global Brands and Products n U.S. Retailers Expanding into Mexico n Geographic Proximity n Cultural Similarities to U.S. Consumers PaRtiCiPatiOn Fee n IBC Members - $1,950 n 50% discount for second person from the same company n IBC Membership is free for Regular IHA Members n Non IBC Members - $3,000 Participation fee includes meeting arrangements and facilitation, in-country group ground transportation and several group meals. Does not include airfare or hotel accommodations. The group will fly to Monterrey together from Mexico City. Group flight and hotel details will be provided to registered participants. All attendees are responsible for booking and paying for their own flights and hotels. To learn more and to register, please visit: www.housewares.org/members/trade-mission-mexico or contact Lori Szudarek at [email protected] or +1.847.692.0116 . Retail OveRview amazon Mexico Launched in 2015, Amazon Mexico had the advantage of entering a market where its positive global reputation made it easy for consumers to trust the retailer from its inception to quickly become Mexico’s leading online retailer. www.amazon.com.mx Casa Palacio / el Palacio de hierro El Palacio de Hierro is Mexico’s second largest upscale department store chain, reporting 2015 sales of approx. $1.7 billion. The company operates 13 stores under the Palacio de Hierro brand, located principally in the Mexico City metropolitan area, in addition to three stores under the Casa Palacio housewares-focused format. Famsa Grupo Famsa is a value-positioned department store that sells home furniture, large and small home appliances and electronics. Famsa has over 377 stores throughout Mexico with annual sales of $791 million and 26 stores in the U.S. with annual sales of $112.5 million. heB Mexico Texas-based HEB Mexico is a grocery and general merchandise store chain with regional presence in northern Mexico, operating 54 stores in two formats and reporting sales of more than $2 billion as of 2015. home Depot Mexico U.S.-based The Home Depot is the market leader in Mexico in the DIY/Home Improvement segment of the retail market, operating 115 stores in the country as of 2015. The Home Depot recently reported plans to add 20 new stores in Mexico through 2020. the home Store Owned by Grupo Gigante, a former leading general merchandise and grocery store operator, The Home Store, established in 2009, is a specialty store chain focused on housewares and is currently operating 18 stores in various states of Mexico. idea interior / ideas Domésticas Established in 2004, Idea Interior seeks to emulate the business model of the multinational specialty housewares store chain, IKEA. The company operates seven stores located principally in the Mexico City metropolitan area. Retail OveRview CONTINUED liverpool Founded in 1847, Liverpool is Mexico’s leading chain of upscale department stores, operating 109 department stores under the Liverpool and Fábricas de Francia brands throughout Mexico. The company’s commercial and services division reported revenues of approximately $5 billion for 2015. lowe’s Mexico U.S.-based Lowe’s Mexico is the second largest DIY/Home Improvement chain operating in the country. It was established in Mexico in 2010 and operates 10 stores in five states in the northern part of the country. In 2014, the company announced plans to open 50 new stores in Mexico in the following 5 years. Sears Established in Mexico since 1947 under the management of the U.S.-based Sears Holding Corporation, Sears Mexico was converted to a 100% Mexican-owned corporation in 2010. Sears Mexico is the second largest department store chain operating 89 stores throughout the country with reported annual sales of approximately $1.3 billion as of 2015. Soriana With reported 2015 sales of approximately $6 billion, Soriana is Mexico’s second largest grocery and general merchandise store chain, operating 825 retail locations across its various formats throughout the country. tiendas Chedraui Chedraui is among Mexico’s largest grocery and general merchandise chains, competing directly with Walmart and Soriana. The company operates 221 stores throughout Mexico, as well as another 50 stores in the United States under the El Super brand. Additional insight about the Mexican retail market can be found in a report titled, “Mexico’s Evolving Retail Landscape” prepared by Business Development Partners, IHA’s Mexico Office. The report is free to IBC members and available for download from the members-only section of the IBC website at: www.housewares.org/ibc/members To learn more and to register, please visit: www.housewares.org/members/trade-mission-mexico or contact Lori Szudarek at [email protected] or +1.847.692.0116 International Housewares Association Mexico Office 6400 Shafer Court, Suite 650 Business Development Partners, S.A. de C.V. Rosemont, IL 60018 USA Nuevo Leon 95, Desp. 4, Col. Condesa Tel: +1 847.292.4200 06170 Mexico, D.F., Mexico www.housewares.org Contact: Lourdes Ramirez Tel: +52 (55) 5286-9002 www.bdp-americas.com.
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