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Analysis of Vision Statement of Indonesia's 10 Best Universities Analysis of Vision Statement of Indonesia’s 10 Best Universities Tigin Lugiani , Nova Rahmawati Chaidir, Sofiyah Sofiyah and Choi Jung Hyun Universitas Pendidikan Indonesia, Jalan Dr. Setiabudhi No.229,Bandung, Indonesia {tiginlugiani, novarahmawatichaidir, sofiyah, choijunghyun}@student.upi.edu Keywords: Vision, Vision Statement, Universities. Abstrack : The evolution of the global economy that continues to lean towards market openness and economic integration demands that Indonesia continuously strengthen its competitiveness by utilizing its advantages. In improving their competitiveness Universities must have clear goals and objectives in order to compete in the global community and at the international level. Universities as institutions of higher education should be able to create an educational order to produce high-quality human resources, supported by readiness from all parts of the university through a vision statement that can be used as a reference. College is a competitive resource printing tool. A vision statement can be used to promote university competence. This research aims to analyze the vision statement of Higher education’s 2016/2017 decision. Research done by descriptive method, using secondary data collection technique. The universities strategic plans, obtained from the internet, and other ne necessary data were analyzed using content analysis based on the indicators for an ideal vision statement, which are: easy to understand, easy to remember, positive, motivational, inspirational, interesting, challenging, and future oriented. The results show that from the 10 universities analyzed, ITB and UGM have complete vision statements. 1 INTRODUCTION some technologies support the modern education paradigm in terms of creation, communication, and collaboration. In addition, technology has created The development of the University as well as many opportunities and opened people's minds in Science is increasing from year to year and the terms of knowledge sharing (Shu-Hsiang, Jaitip, & University, as a higher education institution Ana, 2015). The development of the world economic conducting scientific research, provides solutions to situation which continues to grow in the direction of deal with the problem of state on training qualified market openness and integration of the economy workers. Universities are expected to be able to demands that Indonesia continuously strengthens its conduct scientific research, develop solutions to competitiveness by utilizing its own advantages. To national and universal problems, disseminate that end, all institutions including higher education knowledge, skills, and insights, publish and give must develop real programs to be able to compete in examples in all fields (Özdem, 2011). the international world (Indonesian Higher The current Internet revolution has facilitated the Education, Research, and Technology, 2015). concept of openness more than ever before. Today, Figure 1: Logical framework taken from kemenristek in supporting competitiveness. 740 Lugiani, T., Chaidir, N., Sofiyah, S. and Hyun, C. Analysis of Vision Statement of Indonesia’s 10 Best Universities. In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship (ICEEE 2017), pages 740-744 ISBN: 978-989-758-308-7 Copyright © 2017 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved Analysis of Vision Statement of Indonesia’s 10 Best Universities In improving their competitiveness, universities each university. The data for this study were must have clear goals and objectives in order to collected from each university's strategic plan compete in the globalized community and at the published in the Indonesian Ministry of Research, international level. Having a clear vision and mission Technology, and Higher Education website. is very important in order to achieve organizational Semantic analysis was used to analyze the goals. Vision is a guide, from several aspects, that contents of the report. Semantic content analysis is focuses and ties employees to the future goals of the process of creating a theme (category) that business as a tool of planning and motivation identifies the main subject and dimension in the (Karakaya et al., 2012). Essentially, your mission material under study, and the specific sub-fields statement becomes your constitution, a solid under subjects and dimensions (Özdem, 2011). To expression of vision and values (MacLeod, 2016). analyze each university’s vision statement, first, each Vision is the image of the company’s future. university’s strategic plan was accessed through the Vision, as a basic factor that reflects clearly the internet and its vision statement was extracted. Then, understanding of the current situation and the future the vision statements were analyzed based on the situation, shows the company's goals and affects all criteria of easy to understand, easy to remember, the important elements of it and has a quite important positive, motivational, inspirational, interesting, position nowadays in organizational management challenging, and future-oriented (Papulova, 2014). strategies (Altiok, 2011). A vision statement is a portrait of the institution to establish a future; vision projects the future of the university (Rashid et al., 3 RESULTS AND DISCUSSION 2016). Vision is the starting point of organizational transformation and it supports organizational A good vision statement should emphasize the strategy (Kantabutra & Avery, 2010). unique characteristics of the organization that Robert Abelman's research in the Journal of An differentiate it from other organizations, and take all Assessment of the Institutional Vision of Catholic future planned activities for the internal and external Colleges and Universities shows that the best environment of the organization into consideration. philosophical concept is an institutional vision. An Vision must be understood and owned by all analysis of the content and vision of Catholic schools stakeholders of the organization. Vision should help generates motivational keywords with components people understand organizational culture. The vision that are found feasible, and missions are easily statement should be formulated to strengthen the disseminated and well understood. The results of his organizational culture and unity and loyalty among study define the characteristics of vision as using a members, and enhance employee motivation. In this clear, highly optimistic, an inspiring language case, the vision statement should reflect the (Abelman & Dalessandro, 2008). organizational culture (Özdem, 2011). Vision Statement must fall into several criteria: Vision Statement must fall into several criteria: easy to understand, easy to remember, positive, easy to understand, easy to remember, positive, motivating, inspiring, interesting, challenging, and motivating, inspiring, interesting, challenging, and future oriented (Papulova, 2014). In creating future oriented (Papulova, 2014). competitiveness in Indonesian state universities the According to research conducted by Karabukuk, vision statement is used as a reference for achieving the Vision Statement criteria (Kantabutra & Avery, competitive advantage. This article aims to analyze 2010) consists of: the vision statements taken from the strategic plans Brevity: A vision must be short but clear of the 10 best State Universities in Indonesia enough. Clarity: A vision must be clear and precise to be understood and accepted. Clarity makes the 2 METHODS overall aim completely understood by everyone. This research uses descriptive method to analyze Future Orientation: A vision should focus on vision statement. The data used in this research are the organization's long-term goals and the secondary data. The sample of research consists of environment in which it functions the 10 best universities in Indonesia as determined Stability: A vision must be general and not by the Indonesian Ministry of Research, Technology, sufficiently affected by most of the changes on and Higher Education in 2016/2017. The vision the market or on technology statements were published in the official website of 741 ICEEE 2017 - 2nd International Conference on Economic Education and Entrepreneurship Challenge: A vision motivates people to work dignity through higher towards the desired results; vision challenges education that excels at the people to do their best. global level in agriculture, Abstractness: A Vision must represent a marine, and tropical general picture as opponent for a certain bioscience Being a superior achievement. university with Ability to inspire: A vision must illustrate an BRAWIJAYA UNIVERSITY international standard and ideal, something worthy and could be followed able to play an active role by all employees. When employees do not look in nation building through at vision as attractive they will not be educational process, committed. research and community service. Another study states that there are 8 criteria of the ITS Being a university with an vision statement (Papulova, 2014), which are:1.Easy international reputation in to Understand (EU); 2.Easy to Remember (ER); science, technology, and the arts, especially those 3.Positive (P); 4.Motivational (M); 5.Inspiring (I); that support 6.Attractive (A); 7.Challenging (C); 8.Future- environmentally friendly Oriented (FO). industries and marine. Here are the names and the vision statements of AIRLANGGA Become an independent, the 10 Best Universities in Indonesia as determined
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