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Gas guzzles student budget page 3 IMi^^SEPTEMBER 21, 2000 Vol 29 Issue 02 College promotes, protects new logo by Dan Birch by the rules of a certain company to use its logo, he said. Following nearly two years of The current logo guidelines, work and $400,000 later, which are not final, have been Humber College is rolling out its agreed upon by all of the schools at new logo. Humber, Gataveckas said. Just be careful how you use it. "Everyone has bought into this." The Humber Et Cetera was The rules, she said, are nego- slapped on the wrist last week after tiable. "We're flexible. A framework violating rules surrounding the is a framework. logo's use. "Nobody wields a stick," she In Et Cetera's first issue of the added. year, the paper's flag, located at the There was collaboration with the top of the front page, ran over the various schools when the project new Humber logo in the upper- began and there will continue to be right comer. negotiation to tie any loose ends, According to logo policy, text can- such as the case of the newspaper not touch the logo. As well, the logo's flag, she said. colours must meet specific stan- Last year, the college hired Karo, dards. The Et Cetera was in violation, a Toronto-based design company, again, because the logo was too light. to create a new image for the school. After much consulting and designing, a logo was created that would carry Humber into the new millennium. number's current logo, an orange and yellow H, is 33 years old. And over the years, most schools within the college have designed a logo spe- cific to their needs. But under the new logo frame- work, all schools share the same logo; the only difference is the name of the school, Gataveckas said. For instance, all school logos will have 'HUMBER' written above their There are no legal or financial school title. The school title will penalties for misuse of the logo, read: School of Media Studies or simply a warning, said Katharine School of Comedy and so on. Webb, a graphic designer in the "Quite honestly, I have struggled marketing and communications with the whole issue," Hanna said. department. The School of Media Studies, one "We're not going to lock you up ofthe best in Canada, has its own logo in jail," she laughed. that will soon face the axe, he said. The rules, created by the College "I recognize the need to go for a Marketing Council, are designed to ensure a consistent image is pro- jected, said Kris Gataveckas, vice- president of business development with the college. "How it [tfie logo] is used and how it is not to be used," is in the hands of the council, she said. William Hanna, dean of the School of Media Studies, said the paper and the marketing and com- munications department would have to come to a solution through negotiations. O "I would like to put the power to more consistent look." negotiate in the student editor's But schools will still remain dis- DEREK MALCOLM hands," he said. tinct by the products and students The newspaper is somewhat they produce, he noted. independent of the school and Humber College President EVENING CHILL should not be restricted by all of the Robert Gordon said it's important guidelines, he said. for the college to present itself as school's (left to right) Dave Fletcher, Alex Harrison, JeffSmith, and Scott Baragar take up per- real world, you can't one entity. "But in the manent residence on the front lawn of Humber's North campus housing Tuesday do whatever you want." "We're all part of this bigger night. They, along with many ofthe 720 rez students, have been enjoying the late sum- If the Et Cetera were a commu- Humber," he said. "I think there mer evenings. nity newspaper, it would require was some flak at first. People don't permission and would have to abide like change." IV »C IM ';NISR0CM 2 September, 21 2000 News Et Cetera Cheerleader hopefuls stiffed by organizers by Kim Sinclair ics, Hughes said. "No one informed mission to hang posters, but none us about the squash court location, of them had even left a name. They came prepared, with their and the courts were actually booked "We were willing to support it by rah-rah's, and siss-boom-bah's, out for squash." allowing practice times, permission but the girls who turned out for the Hughes said that someone had to cheer at games, and possibly Humber cheerleading tryouts last approached Athletic Facilities even subsidizing uniforms," Bialek SUSV PASSOS Manager Jim Bialek about the said. "But they had to prove, num- Friday, got stood up. SPC CARDS- Accepted at retailers such as MusicWorld. All of tlie potential school spirit cheerleading venture. ber one, that they were interested, went to waste last week, after a and number two, that they would group of eight girls turned out for a "We were willing to follow through." cheerleading trjout that was miss- Bialek has not spoken with any support it by allowing Swipe and save ing its co-ordinator. of the girls since his first two meet- A series of sign-up sheets practice times, ings with them, and has no idea appeared in the athletics area early permission to cheer at why they wouldn't have come to the last week, asking potential cheer- tryout session. games and possibly even with SPC cards leaders to leave a name and phone "They seemed excited," he said. number and appear for a tr>'Out ses- subsiding uniforms." Athletics office administrator, by Susy Passos "There still isn't a lot of aware- sion by the squash courts at 3 p.m. Tamara Bennett, said that she did- ness about the card, but the smart n't know the identity of the lead girl you'll save kids know it's there," Roddy said. Friday. The sign-up sheets did not If you spend $7 now, provide a name or number to con- - Jim Bialek who made the proposal to Bialek money later. That's the pitch for Most stores don't advertise that tact an unknown organizer. either. the Student Price Card (SPC), they accept the card, but awareness Lori Hughes, who works at the Bialek said that a group of girls "She came and asked us if we which offers discounts at clothing, is growing with back-to-school ad athletics desk, said no one in athlet- had approached him initially with had a cheerleading team," Bennett food, record and car rental outlets. campaigns on MuchMusic. ics knew an\lhing about it. the idea of creating the cheerlead- said. "We said no, but if she was "SPC has over 600,000 mem- SPC was started in 1992 by Dean "It has nothing to do with athlet- ing team, and then again for per- interested in starting one we bers and keeps growing everyday," Mazzariol to reward customer loy- encourage that, but she didn't even said Patrick Cardarelli, vice-presi- alty. The Royal Bank liked the idea leave a name." dent of Reverb group, the Toronto and so included the discount card Of the eight girls that came out marketing and communications in their Student Banking packages. to strut their stuff Humber-style firm that distributes the SPC. There is even a co-branded last Friday, only one said she had The SPC can be bought at partic- SPC/Royal Bank debit card. been willing to sign her name on the ipating Shoppers Drug Mart, Music Since then many stores have posted lists. The remaining seven World, Stitches, and Sirens loca- joined the program and a bursary said they were too embarrassed to tions. program has been added on their leave a name, and unwilling to post They can also be found at over English and French Web sites. their phone numbers. 900 high schools and 129 College The national bursaiy program is None of them had any idea who and University bookstores. for College and University students was running the tr>'outs. The nerv- Students between the ages of 14 and this year they will be awarding ous excitement of the first 1,5 min- and 24 can present the card and S500 to two students. utes turned into irritation and dis- special coupons at stores such as New stores have also been added appointment when it became clear Roots, Randy River, LaSensa or a to the discount line-up, such as that the mysterious organizers were variety of other places to redeem Randy River, with better discounts not going to show up. their discounts. They might be and a launch in Asia. Shea-Lea Ferguson, a first-year asked to show identification. "We're excited about launching Architectural Design student, "I thinks it's a great idea, but in Asia and it's been really well arrived early and waited for half an sometimes I forget the store accepts received there," Cardarelli said. hour only to leave disappointed. the card and I don't end up using SPC has started to sell their "It's incredibly unfair that they it," said Marlene Saraiva a second- memberships in Japan, Korea, aren't here, and to make us all come year Accounting student. "It would Vietnam and other Asian countries out," Ferguson said. "It discourages be better without the coupons." to students who come to Canada on me from going out for anything else Caroline Roddy, a store manager student programs.

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