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For Personal Use Only Use Personal for Represent Gameday in the Media Impression Healthcare Limited ABN 93 096 635 246 Suite 5, Level 3 9 Bowman Street South Perth, WA 6151 T: + 61 8 9217 2400 F: + 61 8 9217 2401 E: [email protected] W: www.mountmagnet.com.au 22 November 2016 ASX Release WOMEN’S AFL PLAYERS MOANA HOPE & KAITLYN ASHMORE JOIN GAMEDAY AS AMBASSADORS High profile professional Women’s AFL players, Moana Hope and Kaitlyn Ashmore appointed as Gameday’s latest Ambassadors A multiple award winner, Moana is recognised as a leading goal-kicker in professional Women’s AFL and will play the 2017 season with the Collingwood Magpies Midfielder Kaitlyn will play the 2017 Women’s AFL season with the Brisbane Lions The Ambassadors will promote the message of child safety and mouthguard use in sports in both training and play Moana and Kaitlyn join leading NRL player and Gameday Ambassador, Matt Ballin These appointments form part of Gameday’s accelerating marketing initiatives that commence ahead of the 2017 sports season and are expected to directly drive sales and revenue Impression Healthcare Limited (ASX: IHL) (‘Impression Healthcare’) is pleased to announce that Gameday Mouthguards Pty Ltd (‘Gameday’ or ‘the Company’) has appointed Moana Hope and Kaitlyn Ashmore (together, ‘the Ambassadors’) as Gameday’s newest Ambassadors. An Australian professional Women’s Australian Football League (WAFL) player, Moana will commence the 2017 season as a marquee player for the Collingwood Magpies, when she plays in the inaugural Women’s AFL competition. A winner of the Rohenna Young Medal as Leading Goal Kicker for three consecutive seasons, Moana has previously played with the St Kilda Sharks and Western Bulldogs. Starting the 2017 season of the National Women’s League with the Brisbane Lions as their number 2 pick, Kaitlyn Ashmore is a rising star in Women’s AFL, having previously played for the Western Bulldogs where she was drafted in 2015. Kaitlyn is a Vic Country representative and plays for Melbourne University in the Victoria Women’s Football League premier division. As Gameday Ambassadors, Moana and Kaitlyn will use their professional profiles to promote the message of safety when playing sport, especially for children, along with the Gameday’s custom-fit, low cost mouthguard offering. Under their agreements, the Ambassadors will appear in promotional advertising materials, utilise their social media platforms to promote Gameday and its message of safe play, attend Gameday ground clinics and events to promote women’s and girl’s sport and will For personal use only represent Gameday in the media. The Agreement is one of number of marketing initiatives being implemented by the Company in the lead up to the 2017 sporting season, commencing at the end of January, and is part of a broader brand and product awareness campaign, which is expected to directly drive product sales and revenues in the first calendar quarter of 2017, ahead of the start of the start of the season. Commenting on her appointment as Gameday Ambassador, Moana Hope stated: “As someone who is passionate about encouraging kids to play more sports, I am incredibly excited to join Gameday as an Ambassador. I’m looking forward to encouraging more kids, and especially girls, to get involved in AFL, whilst teaching them to stay safe as they play and train. “A mouthguard plays a key role in preventing serious injury and Gameday’s mouthguards provide protection against serious injury, including concussion. The fact the product is high quality, incredibly comfortable to wear and is affordable makes this a great product, and its push to educate players to be safe out on the field makes Gameday a brand I’m proud to represent.” Gameday Ambassador, Kaitlyn Ashmore added: “I’m thrilled to join Moana as a Gameday Ambassador and am looking forward to raising the profile of Women’s AFL and encouraging girls to get involved from a young age. It’s great to have the Gameday brand support the message of safe play and they have a great, affordable mouthguard product which supports this.” Chief Executive Officer, Matt Weston comments: “We’re very excited to welcome Moana and Kaitlyn to Gameday. Our latest Ambassadors join NRL player Matt Ballin in representing Gameday and promoting the message of safety to young players across the country. Moana’s accomplishments in WAFL have put her at the top of her game, and both Moana and Kaitlyn are stars in the world of Women’s AFL, providing inspiration to young girls in sports throughout Australia.” Ends For further information, contact: Media Enquiries Andrew Ramadge Matt Weston Account Director Chief Executive Officer Media and Capital Partners Impression Healthcare Limited M: +61 475 797 471 M: +61 400 039 822 E: [email protected] E: [email protected] Impression Healthcare Limited Impression Healthcare Limited offers Gameday Mouthguards as its first product offering, with additional products planned for market in line with future business strategy. Gameday Mouthguards Gameday makes traditionally expensive custom mouthguards accessible to everyday Australians by providing a convenient, online, end-to-end process by which customers can take their own dental impressions at home and receive a superior custom-fit product. For a low cost, consumers have convenient access to high quality, custom-made mouthguards from Gameday. This mouthguard can be designed in the wearer’s club or favourite colours and can also include their name and telephone number. www.gamedaymouthguards.com.au Gameday aims to become the pre-eminent operator in the fragmented dental device market. Millions of Australians are playing sports where it is advisable or appropriate to wear a mouthguard. Gameday’s mouthguard business model is readily scalable (current capacity in excess of 50,000 mouthguards a year) and there are opportunities to sell other products and enter international markets. With the Australian Dental Association claiming only 36% of Australian children aged 5-17 are wearing mouthguards during games, Gameday aims to passionately work on raising awareness For personal use only of mouthguard usage and will be investing heavily into promoting the safety benefits of protecting children with custom-made products which have been shown to offer significantly more protection than over-the-counter brands. 2 | P a g e .
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