WELCOME TO OUR WORLD CINEMA GUIDE 2015 USE CINIME TO GET MORE CONTENTS. FROM DCM’S CINEMA GUIDE.

Our vision 1 Male 15–34 49 Cinime is a companion mobile app, developed by Digital Cinema Media (DCM) About us 2 3 51 and Yummi, to help audiences get more from their trip to the movies. Bringing Fast facts 3 : The Secret Service 52 the second screen to the big screen, brands can engage with cinemagoers Digital cinema is... Jupiter Ascending (3D) 53 throughout the cinema experience, connecting with audiences before and after Powerful 5 Chappie 54 Creative 7 Fast & Furious 7 55 the movie. Engaging 8 Avengers: Age of Ultron 56 Case study: HTC 9 : Fury Road 57 Digital cinema is... (3D) 58 Targeted 11 : Genisys 59 Social 12 Ant-Man 60 How to use cinime Multi-platform 13 61 We’ve cinime-enabled the whole of this cinema miss the opening weekend. Find out more Mobile 14 (3D) 62 guide using image-recognition technology so about cinime on p14 of the guide. Flexible 15 : The Force Awakens (3D) 63 that you can view film trailers via your mobile. Dynamic 16 Female 15–34 65 Once you’ve watched the trailer, you can save Not every film featured has released a trailer Case study: BMW 17 The Woman in Black: Angel of Death 67 its release date to your phone and we’ll send yet, but we’ll keep updating the cinime content Digital cinema is... Into the Woods 68 you a push notification to make sure you don’t throughout the year. Local 19 Fifty Shades of Grey 69 Case study: Cinemapper 20 The Series: Insurgent (3D) 70 We’re the cinemagoers 23 Pitch Perfect 2 71 Coming soon to a cinema near you 25 Spy 72 2015 films by audience Magic Mike XXL 73 3 74 How to access cinime content ABC1 25–44 29 The Theory of Everything 31 Sinister 2 75 Birdman 32 15–34 77 Foxcatcher 33 Ted 2 79 Whiplash 34 Bond 24 80 Wild 35 The Hunger Games: Mockingjay Pt. 1 81 Trash 36 Families 83 Inherent Vice 37 Big Hero 6 85 Selma 38 Movie 86 Blackhat 39 87 The Second Best Marigold Hotel 40 88 In the Heart of the Sea 41 Pan (3D) 89 Suite Française 42 Inside Out 90 43 The Jungle Book 91 1) Download cinime 2) Tap eye-icon to open scanner 3) Watch content The Good Dinosaur 92 from either the App Store Hover over the pages where you including film trailers and 44 or Google Play see the cinime icon save release dates to Man From U.N.C.L.E 45 Buying Routes 93 your phone Mr. Holmes 46 St. James Place 47 OUR VISION. WELCOME TO OUR WORLD.

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 2,929 screens at 455 sites for advertisers. DCM sells 80% of WE CONNECT BRANDS, the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and many independent cinemas. FILMS AND PEOPLE

InIn aa multi-screen,multi-screen, multi-multi- Higher Frame Rates (HFR) pioneering advertisers and BEFORE, DURING AND platform world of content or Dolby Atmos. agencies to connect brands and chaos, you still can’t and people in the unique beat the big screen for sheer InIn 2012,2012, DCMDCM becamebecame thethe cinema environment. impactimpact andand scale.scale. CinemaCinema first UK cinema advertising AFTER THE FILM. has always been the most company to become a This third edition of the entertaining and emotional pioneering, fully digital bi-annual DCM Cinema medium — that’s why, even in operation. DCM is now at the Guide aims to help our thethe ageage ofof on-demandon-demand andand freefree heart of the industry’s ongoing partners navigate the streaming, people still reach digital transformation, cinema experience with forfor theirtheir walletswallets andand makemake dedicated to introducing ever insightsinsights intointo cinemagoers,cinemagoers, appointments to be told big fasterfaster andand moremore flexibleflexible waysways new advertising opportunities cinematic stories. of creating, planning, buying around different film genres and distributing cinema. and the hugely varied 2015 The very best acting, writing, film slate. directing and storytelling talent The world’s most immersive isis servedserved toto thesethese payingpaying medium is also one of the Enjoy! guests through cutting-edge most dynamic and DCM is technology,technology, bebe thatthat 3D,3D, 4D,4D, committed to working with

1 2 FAST FACTS. DIGITAL CINEMA IS...

165.5M 75% total admissions1. of the GB population2. £1.2BN 600 UK box office receipts3. new films a year4. 4.2M 2.8BN advertising playlists4. 30” impacts4.

Source: 1. CAA 2013. 2. TGI Q3 2014. 3. Rentrak 2013. 4. On average figures. Digital Cinema Media 2014.

3 4 DIGITAL CINEMA IS POWERFUL.

“When you go to a movie and see a certain sequence, and if there’s real cinematic power and cinematic flair…with a combination of editing and sound, visual images connected with music, those things work and they really connect…you forget to breathe and are transported to a different WE PAY, WE CONCENTRATE, WE LOSE OURSELVES. place. Music doesn’t quite do that on its own and novels don’t quite do it and a painting doesn’t quite do it, they do it in their own way, but in cinema, when you are sharing that experience with a bunch of people, it’s just truly thrilling!” It’s about more than big stars and special effects. The true power of cinema is the shared experience—friends and strangers communing with one purpose in Quentin Tarantino mind: to be told a great story and be taken on a wild ride.

“Just like a regular visit to the movies, the anticipation of going, the “It’s a great communal excitement of being in the foyer, the experience. The real total enclosure of the cinema screen, reward [for a filmmaker] the enormity of the experience, the comes from seeing it with “You walk into an air-conditioned, “We live in a multi-screen world perfect picture, the extraordinary an audience. The ultimate freezing theatre and soon it starts and you sell the ultimate screen.” sound quality and the post-movie goal is to get excited to get really hot. People start experience all make up what ‘going yourself. Most of us are making noise and having a good Sir John Hegarty to the movies’ is all about. No other BBH social freaks. I go to see time. You’re lifted by it... medium can conjure up such a my movies with 500 of And all of us go into a kind of positive emotional experience and my closest friends. It’s lock-step where the audience therein lies the unique power a beautiful thing.” is just galvanised, almost of cinema.” hypnotised, all watching the same Guillermo Del Toro Andy Law things, all knowing where to look SuperCommunications at the exact same time…it’s a wonderful thing. There is nothing “A panoramic scene on a telly is greater than that.” just a joke, but it can take your breath away in a cinema.” André Laurentino “Cinema provides an atmosphere charged with Executive Creative Director at TBWA emotion and is the ultimate appointment to view, ensuring engagement with the screen, making it a perfect match for Volkswagen and our brand messages.”

Silke Anderson Communications Manager, Volkswagen

5 6 DIGITAL CINEMA IS CREATIVE. DIGITAL CINEMA IS ENGAGING.

THE BIG SCREEN IS A BLANK CANVAS. LET’S PAINT. TOUCH PEOPLE IN THE CINEMA...THEN FOLLOW THEM HOME.

Cinema has always been the ultimate destination for creative expression—the Cinemagoers are there to be told stories—in fact, they’ve paid for the privilege. blank canvas on which the world’s most talented artists and performers paint As such, they’re at their most receptive and most retentive—they receive your their big screen masterpieces. And now, with the advent of digital storytelling message and carry it with them long after the credits roll. tools, the possibilities are limitless.

The latest technology The very best Superb quality Cinema advertising Cinema advertising £1= £2.84 Including 3D, 4D, Higher Writers, directors Ads played to the same gives 8X more standout1 is 2X as memorable1 Higher return Frame Rates (HFR) and actors technical excellence as on investment than & Dolby Atmos movies that cost $1.3m TV or out-of-home a minute to make (OOH)2

Source: Production budget & Worldwide box office figure based on top 10 performing films of 2013. Boxofficemojo.com. Source: 1. Digital Cinema Media Engagement Study - The Bigger Picture, 2014. Date of release to 06.01.13 / Run times (minutes) IMDB 06.01.13. 2. RROI: CAA Brand Science UK, December 2011.

7 8 CASE STUDY. FIGURES FOR HTC.

10.3m 39% 1 in 2 cinemagoers have seen the average interaction rate with cinemagoers went on to digital 6 Sheet creative, as of the cinime app for all HTC enter a cinime competition June 2014 and is projected to sponsored releases2 that ran alongside the reach a toal audience of 21m campaign2 admissions by the end of the year1

Results The on-screen campaign has delivered HTC. 12.8 million admissions to date, and is on track to deliver 21 million by the end “The HTC Opening Week Package of the campaign. allowed us to take advantage of new digital technologies to deliver a BESPOKE OPENING WEEK PACKAGE. The advent of digital cinema has allowed DCM to schedule and package targeted, innovative campaign that inventory in a new and exciting way for utilises all cinema has to offer. HTC. This campaign is the first instance Advertiser: HTC adopters: 85% live in urban possible to their ‘changemaking’ of a brand having a presence across By focusing on the opening week of all cinema touchpoints, incorporating Coverage: National locations and 49% fall target audience. HTC is high profile film releases across UK Media Agency: M2M within the age of 18–34. The sponsoring the opening foyer, screen and mobile. The inclusion Creative Agency: Tag campaign was based on the weeks of Blockbuster films in of a bespoke HTC ident welcoming cinemas, we were able to maximise Worldwide core insight that film is a key 2014, riding on the hype and cinemagoers to new blockbuster efficiencies by reaching our most Target Audience: 18–34 passion point for the M8 target excitement these films generate releases was a first in any global relevant ‘changemaker’ audience.” year olds audience, who were identified at every touchpoint in the cinema market. Duration: 2014 (12 months) as ‘early release’ cinemagoers, cinema journey using onscreen, Ben Walsh who make up 47% of 18–34 digital 6 Sheets and DCM’s Innovation and insight allowed us Head of Marketing, HTC UK & Ireland Background year old cinemagoers. cinime app. High profile film to collaborate with M2M in order to HTC was launching the new titles included in the package produce a ground-breaking cinema M8 phone to a ‘changemaker’ Idea are: X-Men: Days of Future sponsorship, tailored to HTC’s needs target audience and wanted Digital Cinema Media (DCM) Past, Captain America, The throughout 2014. to ensure optimum reach and created a new bespoke Winter Soldier, Godzilla, Dawn frequency throughout the Opening Week Package of the , The campaign. ‘Changemakers’ across UK cinemas, enabling Inbetweeners 2 and The Hobbit: are trendsetters and early HTC to get as close as The Battle of the Five Armies.

Source: 1. UK Exhibitor admissions (Odeon / Vue / Cineworld) 2014. / 2. Yummi Media Group, 2014.

9 10 DIGITAL CINEMA IS TARGETED. DIGITAL CINEMA IS SOCIAL.

KNOW YOUR AUDIENCE: EXAMPLE 15-34 FEMALES. GET PEOPLE TALKING (JUST NOT DURING THE SCREENING PLEASE).

Our extensive research and audience data means we don’t just know who is in Cinema is all about communication—not only between the filmmaker our screenings and when, we know what they’re taking from their experience and and the audience, but also between cinemagoers. It’s social and cultural how that translates into their day-to-day lives after the credits roll. As such, you currency that fuels friendships and conversation in their everyday lives, both can now tailor your messages to a particular audience segment for maximum on-and-offline. impact. Take, for instance, the 15–34 year old females example detailed below.

43.9% agree that “I’m more likely They will probably talk about it: to talk about ads I’ve seen in the 73% talk about the cinema cinema to other people than ads experience with friends on TV”.1 and family.2

Average group size: 69% of cinemagoers use social media 3 to discuss their cinema experience*

There are only 7.7m 77.3% normally watch 44.3% are heavy or of them in the UK. Hard the ads before the main medium TV viewers to reach at that scale3 feature4 (56.7% light TV viewers)4

Source: 1. CAA FAME 2014; Agree “Products that advertise in the cinema are more relevant to me than ones on TV” / 2. agree “I’m Source: CAA FAME 2014 Base 11+ Cinemagoers. / *CAA FAME 2014; Base: 11+; agree with any of: “liked or followed a brand I more likely to talk about the ads I’ve seen in the cinema to other people than ads on TV” and / or “Watching a film at the cinema saw advertised in the cinema / posted a status update around the film I saw / posted an update while waiting for the film to start / gives me something to talk about with friends and family”. / 3. Film Monitor 2013. / 4. CAA FAME 2014. shared my location while in the cinema / posted an update right after the film”.

11 12 DIGITAL CINEMA IS MULTI-PLATFORM. DIGITAL CINEMA IS MOBILE.

SO MUCH MORE THAN A MOVIE. USE YOUR LITTLE SCREEN TO GET MORE FROM THE BIG SCREEN.

The film may be the main event, but it’s the overall experience that makes Cinime is a companion mobile app, developed by Digital Cinema Media (DCM) cinema an advertising medium like no other. Since becoming digital, we can and Yummi, to help audiences get more from their trip to the movies. Bringing ensure that your campaign stays with cinemagoers before, during and long after the second screen to the big screen, brands can engage with cinemagoers their trip to the movies. Be it onscreen, online, on their smartphones or through throughout the cinema experience, connecting with audiences both before and traditional media, all of this adds untold scale and frequency to your campaign. after the movie.

Social The app harnesses cutting-edge seamlessly enable opt-in two-way interaction +34% more likely to use social image-recognition and bespoke audio between brands and cinemagoers. networking sites (+36% more watermarking technologies to deliver Users can watch trailers and view movie likely to use them’ regularly’)1 rewards and unlock bonus brand and content, interact with foyer posters and, after film content. Combined with geo-location taking their seats (and switching their phones Onscreen technology, cinime enables advertisers to to silent!), connect their mobiles to play 4m2 playlists throughout the year target audiences in the immersive cinema and win prizes on the big screen before the environment with bespoke offers and movie. Cinime responds and interacts with Mobile competitions, exclusive content and special the screen while cinemagoers sit back and 78% of heavy cinemagoers own rewards tailored to specific demographics. a smartphone (ix. 132)1 enjoy the ads, delivering content, offers and Uniquely, cinime also works in flight mode discounts directly to smartphones. BRAND Experiential without WiFi or mobile connectivity to 46% of heavy cinemagoers are interested in taking part in competitions related to advertising (ix. 128)1 How it works Image recognition technology Fast facts Online unlocks film content by scanning foyer −−Available in more than 277 selected 70m4 monthly impressions with movie posters cinemas across the ODEON, Vue and 36% booking tickets in advance2 Cineworld portfolios Audio watermarking allows direct interaction with the −−Nearly 550,000 downloads in the UK In foyer to date 18 minutes foyer dwell time2 cinema screen Social network connectivity −−On average, 100,000 active users allows deeper engagement with brands per month and the film via Facebook Connect

Source: 1. GB TGI Q3 2014; Base: 15+; Target: Heavy Cinemagoers / 2. CAA FAME 2014; Base: 11+; Target: Heavy Cinemagoers.

13 14 DIGITAL CINEMA IS FLEXIBLE. DIGITAL CINEMA IS DYNAMIC.

SURE, WE DO 3D: DIRECT, DIVERSE, DYNAMIC. WHAT YOU LIKE, WHEN YOU LIKE, TO WHOM YOU LIKE.

Digital means lower production costs and shorter lead times, which Your messages can be endlessly revised and adapted to suit shifting means our medium is more accessible to brands than ever before. circumstances. You can plan by showing, audience, film or cinema —meaning you’re always relevant and on-target.

Plan by Plan by Plan by Plan by week time film audience

BRAND DCM BRAND 8x 10% Scheduling is now reduction in reduction in dynamic production costs lead times

Plan by Plan by Plan by Plan by showing day genre cinema

Source: DCM 11.02.13 Production cost reduced by average of 80% since 28.09.12 vs. 28.09.11. Lead times from 6 weeks to 1 week.

15 16 CASE STUDY. FIGURES FOR BMW.

24,826 games were played people14m+ were reached in over the three week cinemas nationwide over the 1 campaign course of the campaign2

£54 vs. £64 users2,911 entered is the cost per entry for cinime, the competition1 compared to the driving game hosted solely on Facebook3

BMW.

allowed us to compare the impact of exposure to the screentime and game INTERACTIVE CINIME GAME AND COMPETITION. amongst the client’s 25+ male target audience. In addition to generating “At BMW, we place innovation at statistically significant positive shifts in the core of our business, so it’s perception against the majority of the important that we continue to find Advertiser: BMW A fully integrated campaign Aiming to portray the sporty client’s KPIs, both brand consideration new and engaging ways to talk to Coverage: National crossing multiple platforms driving aspects of the new — and first choice preference— our audience. With this campaign, Media Agency: Vizeum / and utilising paid, owned and BMW 2 Series, DCM worked improved following exposure to the Yummi earned channels was created. with Dare to create a big on-screen creative. Amongst those we are demonstrating several Creative Agency: Dare At the heart of the campaign screen driving experience who claimed to recall the on-screen industry-firsts that place audience Target Audience: ABC1 males was an interactive driving that allowed cinemagoers to executions, brand consideration and participation and social media at Duration: 14 February– experience which allowed ‘drive’ a virtual race on the first choice preference were improved the heart of the communications.” 9 March 2014 participation in a ‘virtual lap’ via big screen, using cinime to to be on-par with the client’s largest Facebook, mobile and cinema. navigate key driving lines. competitor, from a very definite Laura Stead, Launch and Brand Manager Background second-place. of Marketing Communications, BMW In launching the new BMW Idea Results 2 series, BMW was looking The big idea was to Cinime was employed as a for an opportunity to connect use cinime’s audio means to recruit respondents directly with its young target watermarking technology for pre-campaign vs. post- audience, putting participation to enable cinemagoers to exposure research, which at the heart of its content and interact directly with BMW’s communications strategy. on-screen creative.

Source: 1. UK Exhibitor admissions (Odeon / Vue / Cineworld) 2014. / 2. Yummi Media Group, 2014. 3. Vizeum 2014.

17 18 DIGITAL CINEMA IS LOCAL. CASE STUDY - CINEMAPPER.

WHERE YOUR JOURNEY BEGINS…

Being flexible, adaptable and targeted means you can be ultra-relevant to every cinemagoer, no matter where they are. Now you can run national campaigns with a local spin for every region, city or town, thereby talking directly to your audience in the environment they are most comfortable—where they live.

VIRGIN TRAINS.

Digital Cinema Media (DCM) Using Cinemapper, DCM’s —a 98% reach, with the whole created a new bespoke cinema proximity planning tool, campaign reaching a total Audience Guaranteed Pack DCM tracked all Virgin train of 1.7m DCM admissions. (AGP) to enable Virgin Trains to stations that were within a 20 Providing flexibility in this way get as close as possible to its minute drive time of a DCM allowed Virgin Trains to target target audience along its own cinema. 42 out of 43 Virgin a relevant audience locally, yet footprint of railway stations. train stations were covered on a national scale.

Coverage: Proximity: Scheduling: 455 88% 1 copy = 300 end frames

20 mins 133 42 1.7m Drive time DCM cinemas Virgin train stations DCM average (distance mapped) required for booking covered by weekly admissions DCM cinemas

Source: Cinemapper / Distance used: 20 minute drive time from a DCM cinema / Postcode list supplied Source: Coverage: CAA end Q3 2014. Proximity: Google Maps. Site within one mile of retail environment; Dec 2012. Accurate as 13/11/14. Data subject to change.

19 20 DIGITAL CINEMA IS YOUR SPACE. GREAT WE’RE NOT IN THE MOVIE BUSINESS. WE’RE IN THE CINEMA EXPERIENCE BUSINESS.

Media control has changed hands. These days, audiences decide what they watch and how, when and where they watch it. For the established media industries, this means one thing: adapt or die. Now, more than ever, is the time STORIES for us to sit up and pay attention to audience behaviour and preference and then respond swiftly—and to our full capability.

For DCM, this means working with our partners to provide entertainment that goes way beyond advertising. We’re talking about the creation of unique branded content, alternative screen opportunities and powerful media experiences that engage cinemagoers before, during and after the movie. DESERVE A CAPTIVE AUDIENCE.

21 22 WE’RE THE CINEMAGOERS. FAST FACTS. Reach Average group size −−Family income: £31.8k −−75% of the UK population −−3 vs. 29.7k UK average −−Increased from 70% in 2011 Gadgets & technology −−168.9m admissions per year Demographics −−Male: 48% / Female: 52% −−Own a smartphone: 70% Frequency −−ABC1: 59% vs.39% non-cinemagoers – 5.5 visits per year vs. 54% UK average −−Heavy internet users: 82% Cinemagoers are active, out planned, anticipated and paid Cinema is also the most social – 15-34: 38% vs. 48% non-cinemagoers and about, spending time with for. Most importantly though, of all media: it fuels real-life vs. 32% UK average −−Regularly use social friends and family and hungry it’s enjoyed. Film is a genuine friendships and drives online media : 49% for new ideas and shared passion point and cinema is conversations. Social media vs.21% non-cinemagoers experiences. Old or young, the best way to indulge it. is part and parcel of the they set aside time to indulge experience—meaning the fun in their passions and have the Elsewhere, screens continue (and opinions) can be shared disposable income to do so. to get smaller, but in the cinema with friends and family for days KEY CINEMA BEHAVIOUR. they’re getting bigger and or weeks after. Just as each film tells its own better. It’s an experience that story, a visit to the cinema can’t be recreated anywhere But it’s not all about the film. Pre-visit −−Cinema leaflets / magazines Post cinema activities means different things to else. Cinemagoers go to watch They visit the cinema to be −−Cinema chain website −−Ticket backs −−Go grocery / high street different people. It might be the film, but it stays with them entertained and engaged. −−Email booking confirmation shopping a mate night or date night, because of the atmosphere, They check out trailers Activation ideas −−Go for fast food / a way to spend quality time sheer size of screen and online before, soak up the −−Mobile interaction Foyer restaurant / coffee as a family, or a means of impact of the surround sound. foyer atmosphere and are in −−Average foyer time: 19 mins −−NFC & QR technology accumulating social collateral. Nothing can rival viewing the their seats to catch the ads. −−Foyer posters / standees −−Social media But what’s for certain is that it’s latest release, with like-minded New advances in cinema −−Toilet posters −−Offers & promotions a medium like no other. people, in a darkened room. technology mean it’s even −−Quizzes & competitions It’s a powerful and emotive easier to catch the eye of this A visit to the cinema is an experience that involves the valuable audience and start a appointment to view in the audience so they become part conversation. truest sense: it’s researched, of the story.

“Cinema puts the ‘quality’ in quality time.”

“There is nothing like sitting with your popcorn. You’ve got the shaking of the speakers and the black when the lights go down 38% and you know the film is just of all cinemagoers about to start.” book in advance

Source: GB TGI Q4 2014; Base 15+ / Film Monitor Coverage and Frequency 2013 Base 15+ / CAA FAME 2014. / GB TGI Q4 2014; Base 15+.

23 24 The Avengers once Marvel and Disney animation Some of cinema’s most again assemble, there’s a join forces for the first time ever revered talents make highly revitalised Star Wars featuring with Big Hero 6. anticipated returns later in the Harrison Ford, Mark Hamill year, including Michael Mann and Carrie Fisher, and a Other family titles include live (Blackhat), Steven Spielberg certain Mr. Bond makes an action re-tellings of classic (St. James Place) and Robert COMING SOON TO A children’s tales, Cinderella, Zemeckis (The Walk). appearance too. Pan (as in ) and In between those behemoths, The Jungle Book. If you’re a fan of comedy, there’s Jurassic World, the the recent huge success finalHunger Games film, It’s not just huge blockbusters of the genre means there’s Fifty Shades of Grey, Fast & everywhere either. The awards even more to come in 2015 Furious 7, Mission: Impossible season features a number of and some of the genre’s CINEMA NEAR YOU. titles that can stand toe-to-toe biggest names will be present 5 and Seth Macfarlane’s foul- mouthed bear, Ted, is back. with any selection from recent including Will Ferrell, Melissa years. McCarthy, It’s not just adult blockbusters and . You may have heard that 2015 is going to be a remarkable year for though, the animation selection Stunning performances are cinema. If you haven’t…2015 is going to be a remarkable year for has the potential to be the everywhere you look, from In our opinion, there’s never biggest ever. Eddie Redmayne in The been a year like it. 2014 has cinema. There’s never been a line-up of blockbusters like it. Theory Of Everything, Reese seen some truly fantastic big For the first time ever, Witherspoon in Wild, Steve screen content from The Lego will be releasing two films in Carell in Foxcatcher and Miles Movie 3D and The Wolf Of Wall one year, one of which, Inside Teller in Whiplash. Street to Guardians Of The Out, promises to be their most Galaxy 3D and Interstellar, but striking since Up. There are also ambitious 2015 has the power to eclipse projects from cinematic them all. There’s also a spin-off visionaries, including Alejandro from 2013’s biggest film, González Iñárritu’s Birdman 2, with their and Paul Thomas Anderson’s hugely popular band of Inherent Vice. Minions and the titans of

25 26 WE MAKE 2015 FILMS BY AUDIENCE. CINEMA AS ESSENTIAL FOR BRANDS AS IT IS FOR FILMMAKERS.

27 28 WE’RE THE PROFESSIONALS. FAST FACTS. Reach Lifestage Gadgets & technology −−91% are cinemagoers −−Unconstrained couples: 10% −−Own a smartphone: 88% Increased from 88% in 2012 −−Playschool parents: 25% vs. 73% non-cinemagoers −−36.5m admissions per year −−Primary school parents: 15% −−Heavy internet user: 94% −−22% of all UK cinema vs. 75% non-cinemagoers admissions Attend with −−Regularly access social −−Partner: 51% networks: 63% INTRODUCING 25–44 ABC1 CINEMAGOERS. Frequency −−Family: 29% vs. 38% non-cinemagoers – 5.9 visits per year −−Friends: 35%

Demographics Average group size – Male: 49% / Female: 51% −−2.6 KEY CINEMA BEHAVIOUR.

Key footfall periods Foyer Post cinema activities −−Opening week of release −−Average foyer-time: 17 mins −−Go out for fast food / to a café −−Weekends −−Foyer posters / standees −−Go to a pub / bar for a drink −−Film leaflets / magazines −−Go high street shopping Pre-visit −−Trailer views Activation ideas −−Specialist review sites −−Offers or promotions −−Cinema chain’s website −−Quizzes and competitions The Professionals are curious Whether they’re sustaining the “If you want to treat yourself, −−Advance ticket booking and adventurous—but not final throes of early adulthood you choose the cinema. indiscriminately so. They’ve through the wages of their first Just to have that escape and got more serious demands on ‘proper job’ or taking tentative go out with your friends or their time now as they develop steps towards parenthood, partner.” careers and start families, they epitomise the post-credit so their curiosity requires crunch frugal consumer—they They are a thoroughly some focus. do their research and know modern strain of consumer: SUMMARY what represents value. young enough to be digitally Their cinemagoing reflects this clued-up, but old enough —the repertoire of genres they For them, a trip to the cinema to be in control of their own QUALITY TIME: FRIENDS, enjoy is as broad as anyone’s, is a treat, a great way to spend purse-strings—and those of FAMILY OR PARTNER but they’re more selective in time with friends or family, an their family. their choices. They won’t just entertainment banker, and an AFFORDABLE INDULGENCE go and see anything. affordable indulgence.

“I usually check what’s on They can’t go as often as they ULTIMATE VISUAL before I go to the cinema. used to, but what they sacrifice EXPERIENCE I’ll visit the website, watch in quantity they haven’t lost in a couple of trailers—see quality—in fact, the anticipation ENTERTAINMENT BANKER what’s there and what ratings only serves to make the pay-off it has before deciding.” more powerful.

Source: GB TGI Q3 2014 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency 2013 / CAA FAME 2014.

29 30 THE THEORY BIRDMAN. OF EVERYTHING.

This moving British drama takes a look at the relationship between A leading-man comeback has been long overdue the famous physicist Stephen Hawking and his wife, Jane. After but it’s finally here as he takes the lead in this original and bizarre Release Date Release Date 1 January 2015 premiering at the Toronto Film Festival in September 2014, both 1 January 2015 tale that wowed critics when it opened the Venice Film Festival Eddie Redmayne and Felicity Jones have been gaining huge in August 2014. Keaton plays a washed-up actor who formally awards buzz and this tear-jerker, directed by James Marsh (Man played an iconic superhero and must overcome his ego and Distributor Distributor Universal On Wire, Shadow Dancer) is sure to be making a splash at the 20th Century Fox family trouble as he mounts a Broadway play to reclaim his past BAFTAs in February. glory. The supporting cast is fantastic and Alejandro González Iñárritu has proved himself among the best directors working Director Director James Marsh You’ll like this if you liked Alejandro today with 21 Grams, Babel and Amores Perros. The King’s Speech González Iñárritu

Cast You’ll like this if you liked Being John Malkovich Eddie Redmayne Did you know? Cast Felicity Jones Stephen Hawking was previously played by Redmayne’s rival Michael Keaton Charlie Cox for 2015 acting awards, (The Imitation Edward Norton, Emma Did you know? Emily Watson Game), in the television production Hawking. Stone, Naomi Watts, The film unfolds in one seemingly continuous take. David Thewlis Zach Galifianakis, Andrea Riseborough

31 32 FOXCATCHER. WHIPLASH.

Steve Carell or —Oscar winners? Asking this Having already seen Whiplash, I’m going to put this out there early question a few years ago, people would have looked at you as if and say that it will take something unbelievable to stop this from Release Date Release Date 9 January 2015 you’d tried to chat to them randomly on the Tube, but next year 16 January 2015 being my favourite film of 2015. Miles Teller plays a young jazz it’s a serious possibility. Both are nothing short of sensational in drummer with ambitions to become a legend. He joins a New York ’s true-life drama. Based on the story of conservatory where he encounters J.K. Simmons’ sociopathic Distributor Distributor eOne (Tatum), an Olympic wrestler whose unlikely relationship with Sony Pictures instructor, whose methods are a little unorthodox to say the sponsor (Carell) and brother (Mark Releasing least. It’s a hugely entertaining, original film about the pursuit Director Ruffalo), leads to tragic consequences. It’s a masterful film with an of greatness and what people will do to achieve it, building to a eerie, bizarre atmosphere and Carell, Tatum and Ruffalo deserve stunning crescendo. Bennett Miller Director every accolade coming their way. Damien Chazelle Cast You’ll like this if you liked The Artist You’ll like this if you liked Cast Channing Tatum Black Swan, Prisoners and Moneyball Miles Teller J.K. Simmons Did you know? Did you know? Paul Reiser The film was shot in a remarkable 19 days. Bennett Miller’s previous two films have been nominated for 11 between them.

33 34 WILD. TRASH.

American author Cheryl Strayed’s hugely inspirational memoir A potential awards contender, Trash,h is based on the novel by gets the big screen treatment and, after premiering at the English author, Andy Mulligan. Set in Brazil, three kids who make Release Date Release Date 16 January 2015 Telluride Film Festival, Reese Witherspoon’s lead performance 30 January 2015 a discovery in a garbage dump soon find themselves running was installed as one of the favourites for acting awards. With from the cops and trying to right a terrible wrong. With awards good reason too as director, Jean Marc Vallée, led both Matthew magnet Stephen Daldry directing a script by British comedy Distributor Distributor 20th Century Fox McConaughey and to Oscars in Dallas Buyers Club Universal royalty, Richard Curtis (Love Actually, Notting Hill), this could be earlier this year. Witherspoon plays Strayed who, after a personal an upmarket smash hit. tragedy, undertakes a 1,100 mile solo hike to come to terms with Director Director Jean-Marc Vallée her grief. Prepare to be moved. Stephen Daldry You’ll like this if you liked Slumdog Millionaire

Cast You’ll like this if you liked Cast Reese Witherspoon 127 Hours Rooney Mara Did you know? Gaby Hoffman Martin Sheen Every film Stephen Daldry has directed has been Laura Dern Did you know? Wagner Moura Oscar-nominated for either directing or Best Picture. The was written by British writer, .

35 36 INHERENT VICE. SELMA.

Generally regarded as one of the world’s greatest film directors, Selma is a stirring and powerful recreation of the 1965 ‘Selma to Paul Thomas Anderson returns with this adaptation of Thomas Montgomery’ voting rights marches led by James Bevel, Hosea Release Date Release Date Williams, and Martin Luther King Jr. British actor, David Oyelowo, 30 January 2015 Pynchon’s novel. Anderson once again teams up with Joaquin 6 February 2015 Phoenix, who plays drug-fuelled detective Larry “Doc” Sportello has been quietly impressing in a range of supporting roles, but in 1970s as he investigates the disappearance of this could be the one that catapults him into the big league. Distributor Distributor After its première at the American Film Institute Festival, this has Warner Bros. a former girlfriend. With an unbelievable cast and Anderson’s Pathé mesmerising direction, it’s sure to be challenging, confounding become a surprise frontrunner in the upcoming awards race. and a genuine must-see. Director Director

Paul Thomas Ava DuVernay You’ll like this if you liked Anderson You’ll like this if you liked Mandela: Long Walk to Freedom The Big Lebowski Cast

Cast David Oyelowo Did you know? Joaquin Phoenix Did you know? Carmen Ejogo Director, Ava DuVernay, won the Best Director award at the 2012 Reese Witherspoon Inherent Vice has been compared to The Big Lebowski, which is Oprah Winfrey Sundance Film Festival for her second film,Middle Of Nowhere. Josh Brolin one of the best films of all time. Tom Wilkinson Owen Wilson Tim Roth

37 38 BLACKHAT. THE SECOND BEST MARIGOLD HOTEL.

A global cybercrime thriller sounds pretty on point and, allied with The Best Exotic Marigold Hotel was a worldwide hit, grossing the return of Michael Mann (Heat, Miami Vice, The Insider), this over $130m globally and over £20m in the UK alone. With a cast Release Date Release Date 20 February 2015 one should be a knockout. Chris Hemsworth plays a furloughed 26 February 2015 of British acting royalty, it brought people to the cinema who, convict who is recruited by the American and Chinese authorities perhaps, don’t go too often. Dame Maggie Smith, Dame Judi to pursue a mysterious cyber criminal. If you were selecting the Dench and Bill Nighy are back and, this time, there’s the addition Distributor Distributor Universal best director for a globe-trotting hacking thriller, Michael Mann’s 20th Century Fox of two classy American actors for good measure, in Richard Gere name would be very near the top of the list. and David Strathairn. Tell your mum to put 26 February 2015 in her diary from now. Director Director Michael Mann You’ll like this if you liked Heat You’ll like this if you liked The Best Exotic Marigold Hotel Cast Cast Chris Hemsworth Did you know? Dame Judi Dench Viola Davis Director Michael Mann was the recipient of Empire Magazine’s Dame Maggie Smith Did you know? Wei Tang Inspiration Award in 2002. Richard Gere In the trailer, Evelyn (Dame Judi Dench) claims Muriel (Dame David Strathairn Maggie Smith) is only 19 days older than her. In real life, Maggie Smith is in fact exactly 19 days younger than Judi Dench.

39 40 IN THE HEART OF THE SEA. SUITE FRANÇAISE.

Ron Howard (Rush, Apollo 13) directs this drama based on the British director, Saul Dibb, made a splash with his debut film, incident that inspired the famous story of Moby Dick. In 1820, Bullet Boy and followed it up with handsome Oscar-winning Release Date Release Date 13 March 2015 a whaling ship is preyed upon by a sperm whale, stranding its 13 March 2015 costume drama, The Duchess. He’s back with this sumptuous crew at sea for 90 days, thousands of miles from home. Filmed romance, based on the bestselling novel by Irène Némirovsky, predominantly at Leavesden Studios here in the UK, this promises and has put together a terrific cast. During the early years of WWII Distributor Distributor Warner Bros. to be a thrilling sea-based epic. eOne German occupation in France, romance blooms between Lucile Angellier (Michelle Williams), a French villager and Bruno von Falk (), a German soldier. Williams is always Director You’ll like this if you liked Director Ron Howard Master and Commander: The Far Side of the World Saul Dibb captivating and anyone who saw Rust And Bone will know what Schoenaerts is capable of.

Cast Did you know? Cast Chris Hemsworth Director Ron Howard used to be Richie Cunningham in Michelle Williams You’ll like this if you liked Cillian Murphy Happy Days. Matthias Schoenaerts Atonement Ben Whishaw Kristin Scott Thomas Charlotte Riley Sam Riley Did you know? Ruth Wilson Michelle Williams is the best actor ever to star in Dawson’s Creek.

41 42 THE WATER DIVINER. CHILD 44.

Russell Crowe has proven himself one of the most compelling A film with a cast list including , , Noomi actors working in front of the camera today and, with The Water Rapace and immediately captures the attention Release Date Release Date Diviner, he’s finally trying his hand behind the camera too. It tells and this story set in Stalin-era Soviet Union of a disgraced MGB 3 April 2015 17 April 2015 the tale of an Australian man who travels to Turkey after the Battle agent dispatched to investigate a series of child murders, of Gallipoli to try and locate his three missing sons. The material sounds unmissable. Swedish director, , made a Distributor Distributor sounds incredibly moving, so make sure you have some tissues successful English language debut with Safe House, so it’s fair to eOne eOne to hand. set expectations to high. Director Director

Russell Crowe You’ll like this if you liked Daniel Espinosa You’ll like this if you liked War Horse, The Railway Man and The Impossible Tinker Tailor Soldier Spy, Shutter Island and Girl with the Dragon Tattoo Cast Cast Russell Crowe Did you know? Tom Hardy Jai Courtney Russell Crowe used to be the front man in a band called Gary Oldman Did you know? 30 Odd Foot Of Grunts. Child 44 is an adaptation of the first of a trilogy of crime thrillers Paddy Considine by author Tom Rob Smith. Jason Clarke

43 44 MAN FROM U.N.CL.E. MR HOLMES.

Guy Ritchie has directed two hugely popular Sherlock Holmes Thanks to the crackerjack TV show starring Benedict Cumberbatch stories and he’s now turning his attention to this cult 60s television and Martin Freeman, Sherlock Holmes is big news again and this Release Date Release Date show. If you’re unfamiliar with the set-up, two spies in the early crime drama promises to provide an interesting spin on the legend. 14 August 2015 Q4 2015 1960s, CIA agent Napoleon Solo and KGB operative Illya National treasure, Sir Ian McKellen, plays an aged, retired Sherlock Kuryakin, participate in a joint mission against a mysterious Holmes who looks back on his life and grapples with an unsolved Distributor Distributor criminal organization, which is working to proliferate nuclear case involving a beautiful woman. Warner Bros. eOne weapons. It will have a strong British feel and is likely to showcase Ritchie’s trademark flashy style. You’ll like this if you liked Director Director Bill Condon Mr. Turner You’ll like this if you liked Sherlock Holmes: Game of Shadows Cast Cast Did you know? Henry Cavill Sir Ian McKellen Sir Ian McKellen’s presence in a film improves it by Hugh Grant Did you know? Laura Linney approximately 22%. Armie Hammer Both of Guy Ritchie’s Sherlock Holmes films have grossed over Milo Parker Alicia Vikander £25m at the UK Box Office. Hattie Morahan

45 46 ST. JAMES PLACE. WE GET PEOPLE TALKING. (JUST NOT DURING THE Any Steven Spielberg film is an event, regardless of subject matter, but the prospect of him tackling a meaty Cold War spy Release Date 9 October 2015 thriller is especially mouth-watering. He’s also teaming up with Tom Hanks for the fourth time, after Saving Private Ryan, Catch Me If You Can and The Terminal, in this tale of an American lawyer Distributor 20th Century Fox who is recruited by the CIA during the Cold War to help rescue a detained in the Soviet Union. Expect palms to get sweaty. Director SCREENING Steven Spielberg You’ll like this if you liked Captain Phillips Cast Tom Hanks Did you know? Eve Hewson The script is co-written by the Coen brothers. Amy Ryan PLEASE).

47 48 WE’RE THE DIE-HARD CINE-FANS. FAST FACTS. Reach Demographics Gadgets & technology −−88% are cinemagoers −−ABC1: 53% −−Own a smartphone: 86% +4% since 2007 −− / South East: 39% vs. 60% non-cinemagoers −−42.6m admissions per year −−Heavy internet user: 91% −−25% of all UK cinema Lifestage vs. 65% non-cinemagoers admissions −−Fledglings: 32% −−Regarly access social −−Flown the nest: 19% networks: 67% INTRODUCING 15–34 MALE CINEMAGOERS. Frequency −−Nest builders: 22% vs. 39% non-cinemagoers −−7.0 visits per year Attend with Average group size −−Friends: 56% −−3.3 −−Partner: 30%

KEY CINEMA BEHAVIOUR.

Key footfall periods −−Film leaflets / magazines Activation ideas −−Opening weekend Pre-visit −−IMAX / 3D Incl. previews −−Social media −−Trailer views and specialist −−Opening week generally review sites Wed / Fri / Sat Post cinema activities −−Cinema app or website −−Go out for food / drink Foyer for film times −−Browse online −−Average foyer-time: 18 mins −−Go grocery / high street Die-Hard Cine-Fans know the director intended: on the “It’s important for me to see −−Foyer posters / standees shopping what they want, when they biggest screen, with the best the film as early as I can—I want it, and where to find it. sound. And, if it’s out in 3D or like to recommend films to This applies to all their media IMAX, that’s the way they want people.” consumption—but not all to see it: maximum impact = media is created equal in their maximum enjoyment. Cinema plays an important eyes. part in their lives. It’s a regular They do their homework— fixture in their social calendar “It’s an event – a night out – using specialist websites such —a guaranteed good night SUMMARY you’re breathing in that film, as IMDb—finding out as much out whatever the occasion. and it’s the best immersion as they can before they decide An invitation to the cinema will UNPARALLELED VIEWING in a story you can get.” what to watch. These guys are rarely be met with a “Yeah, early adopters, so they’re first whatever”, more likely a “Yeah, INFLUENTIAL They’re into movies in a big in the queue when a new film what’s on?” way. They are watching more comes out and the first to tell OPINION LEADERS films than ever thanks to digital their friends about it, because subscription or streaming being the first to know carries CONVERSATION FUEL services, but the best place to extra kudos. experience a movie is where PASSION POINT

Source: GB TGI Q3 2014 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency 2013 / CAA FAME 2014.

49 50 TAKEN 3. KINGSMAN: THE SECRET SERVICE.

With perhaps the exception of Denzel Washington, nobody Based on a graphic novel by Scottish author , Colin delivers comeuppance to bad guys as satisfyingly as Liam Firth stars as a secret agent who takes a young upstart under Release Date Release Date 8 January 2015 Neeson and the Taken films are where he delivers it most 29 January 2015 his wing. Featuring an all-star cast, including Sir Michael Caine effectively. Who is left to get taken this time? Well it would seem and Samuel L. Jackson, the action sequences are reportedly nobody is. Bryan Mills (Neeson) finds his life is shattered when sensational. With (Kick-Ass, X-Men: First Class) Distributor Distributor 20th Century Fox he’s falsely accused of a murder that hits close to home. As he’s 20th Century Fox directing, this could be a stunner. pursued by a savvy police inspector, Mills employs his particular set of skills to track the real killer and exact his unique brand Director Director You’ll like this if you liked Olivier Megaton of justice. Matthew Vaughn Skyfall

Cast You’ll like this if you liked Cast Did you know? Taken 2 Luke Skywalker himself, Mark Hamill, has a small role in the film. Maggie Grace Taron Egerton Forest Whitaker Did you know? Samuel L. Jackson Famke Janssen Taken 2 was a huge hit, grossing over £23m at the UK Box Office. Sir Michael Caine

51 52 JUPITER ASCENDING (3D). CHAPPIE.

It may have moved its release date from last summer, but this In just two films, Neill Blomkamp has proven he’s an expert in original sci-fi epic from the Wachowski siblings The( Matrix constructing wholly believable dystopian environments and his Release Date Release Date 6 February 2015 trilogy) is still an intriguing prospect. Set in the future, 6 March 2015 third film sounds like those skills will be called upon again. After plays a young destitute woman named Jupiter, who is targeted being kidnapped by two criminals during birth, Chappie becomes for assassination by the Queen of the Universe. With the help of the adopted son in a strange and dysfunctional family. Chappie is Distributor Distributor Warner Bros mysterious warrior, Caine (Channing Tatum), Jupiter begins her Sony Pictures preternaturally gifted, one of a kind, a prodigy. He also happens to destiny to finish the Queen’s reign. 2013’sCloud Atlas proved the Releasing be a robot. Blomkamp regular, Sharlto Copley, plays Chappie and Wachowskis can still deliver jaw-dropping sci-fi spectacle, so it’s brings his considerable star power. Director fair to be excited for this one. Andy Wachowski, Director Lana Wachowski Neill Blomkamp You’ll like this if you liked You’ll like this if you liked The Matrix Cast Cast Channing Tatum Hugh Jackman Did you know? Mila Kunis Did you know? Sigourney Weaver District 9 was nominated for four Academy Awards, including Sean Bean The visual effects were created by Framestore in London, who Sharlto Copley Best Picture. Eddie Redmayne produced the visual effects for Gravity. Dev Patel

53 54 FAST & FURIOUS 7. AVENGERS: AGE OF ULTRON.

The series goes from strength to strength, but this seventh Marvel’s Avengers Assemble took everyone by surprise in instalment will inevitably be tinged with sadness after the tragic grossing over £50m at the UK Box Office and becoming the third Release Date Release Date biggest film of all time worldwide. Since then, Marvel has barely 3 April 2015 death of Paul Walker. In his final big screen performance, 24 April 2015 Walker returns as Brian O’Conner as he and Dominic Toretto put a foot wrong, even turning a film about a relatively unknown group of characters into a huge global hit (Guardians Of The (Vin Diesel) battle with Ian Shaw (Jason Statham) who is after Distributor Distributor Galaxy). Despite the success of their other titles, nothing comes Universal vengeance following the death of his brother. Expect spectacular vehicular mayhem and, with (The Conjuring, close to the anticipation behind the next Avengers film and the Insidious), directing the series for the first time, hopefully one prospect of seeing the disparate group of superheroes unite Director Director once again. This time around, they’re all set to battle Ultron and, James Wan or two surprises. with director Joss Whedon back in the chair, Box Office gold surely awaits. Cast You’ll like this if you liked Cast Vin Diesel, Paul Fast & Furious 6 Robert Downey Jr.

Walker, Dwayne Mark Ruffalo You’ll like this if you liked Avengers Assemble Johnson, Jason Did you know? Scarlett Johansson Statham, Michelle The last Fast & Furious film grossed over £25m at the Chris Evans

Rodriguez, Kurt UK Box Office. Chris Hemsworth Did you know? Joss Whedon created TV shows Buffy The Vampire Slayer and Russell and, for that alone, he’s a hero.

55 56 MAD MAX: FURY ROAD. JURASSIC WORLD (3D).

It may be almost 30 years since the last Mad Max film but George Let’s cut to the chase, is one of the very best Miller’s original trilogy is held in the highest regard for its stunning, blockbusters there is. It’s been a while since the inferior sequels, Release Date realistic action sequences. Miller is back and, judging by the Release Date so I’m ready for another trip to Isla Nublar. This new version is 15 May 2015 12 June 2015 eye-popping first trailer, his kinetic directing style, using practical reportedly set 22 years after the events of the first film and the stunts and effects, is as spectacular as ever. Tom Hardy takes island is now a fully functioning dinosaur theme park. Chris Pratt

Distributor over as Max and, with a supporting cast including Charlize Theron Distributor leads the terrific cast and, afterGuardians Of The Galaxy, his star Warner Bros Universal and Nicholas Hoult, this should be the for grown-ups couldn’t be higher. next summer. Director Director George Miller Colin Trevorrow You’ll like this if you liked You’ll like this if you liked Jurassic Park Mad Max Cast Cast Tom Hardy Chris Pratt Did you know? Until the release of The Full Monty in 1997, Jurassic Park was the Charlize Theron Did you know? Bryce Dallas Howard was voted the fifth best action movie of all time in a highest grossing film in UK history. Nicholas Hoult Jake Johnson recent Time Out poll. Rosie Huntington- Judy Greer Whiteley Simpkins

57 58 . ANT-MAN.

Now that he’s not being the governor of , Arnold Marvel is on a roll. Following the phenomenal success of Schwarzenegger is free to return to some of his most famous earlier this year, the Marvel brand has Release Date Release Date 3 July 2015 roles, and they don’t get more famous than the T-800. The 17 July 2015 shown it’s strength when releasing a new cinematic franchise. Terminator franchise has stumbled slightly with its previous two With that, Ant-Man is in a similar position taking up the summer instalments but, with Genisys, they have the opportunity to return slot in the Marvel release schedule. As usual, they’ve cast it Distributor Distributor Paramount to the ground-breaking sci-fi of the first two films.Thor: The Dark Walt Disney Pictures brilliantly and it’s certain to have a strong sense of humour. Paul World director, Alan Taylor, is in charge so fingers crossed they Rudd plays Scott Lang who is armed with a super-suit, with the produce a film to rank with the series’ best. astonishing ability to shrink in scale, but increase in strength. Scott Director Director Alan Taylor Peyton Reed must embrace his inner hero and help his mentor, Dr. Hank Pym, You’ll like this if you liked plan and pull off a heist that will save the world. Terminator: Salvation Cast Cast Arnold Paul Rudd You’ll like this if you liked Schwarzenegger Did you know? Michael Douglas Guardians of the Galaxy Jai Courtney This is the first in a new trilogy, with sequels set for 2017 and 2018. Judy Greer Evangeline Lilly Did you know? Matt Smith This film is intended to launch phase three of the Marvel ‘cinematic Jason Clarke universe’. The previous two phases were launched by Iron Man 1 and 2.

59 60 GRIMSBY. FANTASTIC FOUR (3D).

Sacha Baron Cohen proved with both Ali G and Borat that he’s The last two Fantastic Four films, whilst being financially a comedy genius that can rank alongside the very best. In the successful, felt like a missed opportunity and, if the casting is Release Date Release Date 24 July 2015 intriguingly titled Grimsby, Mark Strong plays a British black-ops 6 August 2015 anything to go by, director Josh Trank is determined not to make spy whose new assignment forces him to team up with his football the same mistake with this reboot. Some of the most exciting hooligan brother (Baron Cohen). Expect it to be in spectacularly young actors around have taken the lead roles and Trank Distributor Distributor Sony Pictures bad taste but uproariously funny. 20th Century Fox previously directed the impressive found-footage sci-fi,Chronicle , Releasing so Fantastic Four is shaping up very nicely indeed.

You’ll like this if you liked Director The Dictator Director Josh Trank You’ll like this if you liked Louis Leterrier Avengers Assemble

Did you know? Cast The Ali G television show will never not be funny. Cast Miles Teller Did you know? Sacha Baron Cohen Kate Mara Miles Teller is the best new actor working today. Isla Fisher Michael B. Jordan Penélope Cruz Mark Strong Jamie Bell

61 62 STAR WARS: THE FORCE AWAKENS. SPEAK TO AN AUDIENCE

In any year without a Bond film, this would be a near certainty for the title of biggest film of the year. JJ Abrams has left the Starship Release Date Enterprise to bring Star Wars back to the big screen and he’s 18 December 2015 very wisely signed up Harrison Ford, Mark Hamill and Carrie Fisher. The new cast members are intriguing too, with British actor Distributor John Boyega (Attack the Block) in the lead and Oscar Isaac and THAT PAYS Walt Disney Pictures Adam Driver in supporting roles. This is going to be a huge sci-fi Christmas present. Director J.J. Abrams You’ll like this if you liked Star Wars Episode IV: A New Hope Cast John Boyega Daisy Ridley Did you know? Harrison Ford The Empire Strikes Back was recently named the best film of all Mark Hamill time after a poll conducted by Empire Magazine. TO LISTEN. Carrie Fisher

63 64 WE’RE THE CINE-SOCIALITES. FAST FACTS. Reach Average group size Gadgets & technology −−88% are cinemagoers −−3.2 −−Own a smartphone: 87% +11% since 2007 vs. 60% non-cinemagoers −−34.8m admissions per year Lifestage −−Heavy internet user: 92% −−21% of all UK cinema −−Fledglings: 30% vs. 65% non-cinemagoers admissions −−Flown The Nest: 13% −−Regularly access social −−Nest Builders: 19% networks: 78% INTRODUCING 15-34 FEMALE CINEMAGOERS. Frequency −−Playschool Parents: 26% vs. 39% non-cinemagoers −−6.5 visits per year Attend with −−Friends: 54% −−Partner: 36%

KEY CINEMA BEHAVIOUR.

Key footfall periods Foyer Post cinema activities −−Opening week: −−Average foyer-time: 18 mins −−Go out for food / drink Wed / Sat −−Foyer posters / standees −−Browse online −−Film leaflets / magazines −−Go grocery / high street Pre-visit shopping −−Online trailer views Activation ideas −−Cinema chain website −−Social media tags −−Social media & word −−Shareable content Whether it’s a date night or a They use social media to If you think the only way to of mouth −−Smartphone notifications mate night, cinema is a social organise a trip to the cinema, reach this group in the cinema staple. They love the hype but they’re less interested in is to wait for the next rom-com and the glamour surrounding using it to gather film trivia to come out, think again. movies. than the boys—they’re more interested in sharing the They’re into cinema just “We’re cinema buddies. experience and finding out as much as their male We love cinema—whether it’s what one another have been counterparts—and while SUMMARY a reflection of your own life, up to. rom-coms do rank high in or escaping from real-life.” terms of preference—they’re CONVERSATION FUEL “What my friends say is just as up for heart-stopping Cinema gives this busy group important—we like the same horror as heartbreak, and a way to relax, unwind and things—so if they say it’s big budget blockbusters as VERSATILE take a couple of hours out to good it makes me want to see break-ups! SOCIAL ACTIVITY spend time with their friends it even more.” or partners. ESCAPISM PART OF WIDER OUT-OF-HOME TRIP

Source: GB TGI Q3 2014 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency 2013 / CAA FAME 2014.

65 66 THE WOMAN IN BLACK: INTO THE WOODS. ANGEL OF DEATH.

The Woman In Black is one of the longest-running plays in the The Broadway play this film is based on is by revered musician West End and the 2012 film adaptation was a huge hit. The sequel and lyricist, Stephen Sondheim. It’s won countless awards and Release Date Release Date 1 January 2015 is scheduled to get 2015 off to a creepy start and it’s set 40 years 9 January 2015 talk of it being adapted into a film has been rumbling away after the first haunting at Eel Marsh House. This time, a group for years. Finally, Rob Marshall has managed to bring it to the of children evacuated from WWII London arrive at the house, screen and, confirming its exalted status, a host of big name Distributor Distributor eOne awakening its darkest inhabitant. Walt Disney Pictures stars have jumped aboard. It’s a fairytale story in which a witch conspires to teach important lessons to various characters of popular children’s stories including Little Red Riding Hood, Director You’ll like this if you liked Director Tom Harper The Woman in Black Rob Marshall Cinderella, Jack and the Beanstalk and Rapunzel. The witch is played by Meryl Streep in what will probably deliver her annual Oscar nomination. Cast Did you know? Cast Phoebe Fox The Woman In Black grossed over £20m at the UK Box Office in Emily Blunt Jeremy Irvine 2012, making it one of the biggest horror films of all time in the UK. Meryl Streep You’ll like this if you liked Helen McCrory James Corden Alice in Wonderland Johnny Depp Chris Pine Did you know? If, as expected, Meryl Streep does receive an Oscar nomination for her role in the film, it will be her 19th nomination, a record for any actor.

67 68 FIFTY SHADES OF GREY. : INSURGENT (3D).

It may have started as Twilight fan fiction but the books have After the firstDivergent was a worldwide blockbuster success, since become a literary phenomenon to rival The Twilight Saga. the second and third book were greenlit, with the sequel arriving Release Date Release Date 13 February 2015 Literature student Anastasia Steele’s life changes forever when 20 March 2015 in March, less than a year after the first film. InInsurgent , Beatrice she meets handsome, yet tormented, billionaire Christian Grey. Prior must confront her inner demons and continue her fight The casting alone caused a huge amount of online buzz, with against a powerful alliance which threatens to tear her society Distributor Distributor Universal Jamie Dornan taking on the iconic role of Christian and Dakota eOne apart. Shailene Woodley is now one of the most sought after Johnson playing Anastasia. When the film finally hits cinemas actors around, following roles in Divergent and The Fault In Our in February, it’s all set to be one of the most talked about films of Stars, and she returns alongside dramatic , Kate Director Director Sam Taylor-Johnson 2015 and if the rumoured 18 certificate is true, fans of the book’s Robert Schwentke Winslet and Naomi Watts. saucier scenes will not be disappointed.

Cast Cast You’ll like this if you liked Dakota Johnson You’ll like this if you liked Shailene Woodley, The Hunger Games Jamie Dornan Sex and the City Theo James, Naomi Jennifer Ehle Watts, Miles Teller, Did you know? Marcia Gay Harden Did you know? Kate Winslet, Octavia The final book in the series,Allegiant , is being split into two films, The UK version of the trailer has been viewed over Spencer, Ansel Elgort set for release in 2016 and 2017. 37 million times on YouTube.

69 70 PITCH PERFECT 2. SPY.

Pitch Perfect was a breakout comedy gem and this second directed both Bridesmaids and The Heat so it’s fair to say instalment is one of the most welcomed comedy sequels of recent he’s one of the most sought after comedy directors working today. Release Date Release Date Like his previous two films,Spy stars Melissa McCarthy and, this 15 May 2015 years. was the perfect lead, adept at comedy, 22 May 2015 singing and just generally being hugely engaging. This sequel time, she’s a secret agent and James Bond type character named follows Beca, Fat Amy and the rest of the Barden Belles through Susan Cooper. The roles of the other big name actors are currently Distributor Distributor unclear but there’s no doubt that this is already shaping up to be Universal their senior year at Barden University and it also marks the feature 20th Century Fox directorial debut of Elizabeth Banks, who once again reprises her one of 2015’s stand-out comedies. role as Gail in the film. Director Director

Elizabeth Banks Paul Feig You’ll like this if you liked You’ll like this if you liked The Heat Pitch Perfect Cast Cast Anna Kendrick Melissa McCarthy Did you know? Hailee Steinfeld Did you know? Jason Statham Melissa McCarthy was Oscar-nominated for her role in Bridesmaids. Anna Camp The Pitch Perfect soundtrack album sold over one million copies Rebel Wilson in the US alone. Jude Law Elizabeth Banks Allison Janney

71 72 MAGIC MIKE XXL. INSIDIOUS 3.

Not only was Magic Mike a commercial hit, grossing over The firstInsidious was scary. The second Insidious was scary. £8.4m at the UK Box Office, it was also one of the most strongly We’re guessing that the third one will be too. This time, it’s a Release Date Release Date 31 July 2015 female films we’ve seen in years. Film Monitor research showed 5 June 2015 prequel set before the haunting of the Lambert family, revealing that the audience was 90% women so it’s ideal for targeting a how gifted psychic Elise Rainier reluctantly agrees to use her predominantly female audience. Channing Tatum returns as the ability to contact the dead in order to help a teenage girl who has Distributor Distributor Warner Bros. titular exotic dancer and he’s once again set to thrill audiences, eOne been targeted by a dangerous supernatural entity. while probably wearing very small pants.

Director Director You’ll like this if you liked Gregory Jacobs You’ll like this if you liked Leigh Whannell Insidious Chapter 2 Magic Mike

Cast Cast Did you know? Channing Tatum Did you know? Leigh Whannell created both the Saw and Insidious franchises Amber Heard The first film’s $6.5m budget was reportedly self-financed by Lin Shaye alongside James Wan (Saw, The Conjuring, Fast & Furious 7). Channing Tatum and director Steven Soderbergh. It earned over Leigh Whannell Jada Pinkett Smith $167m worldwide. Stefanie Scott

73 74 SINISTER 2. BRING YOUR

The firstSinister was terrifying. Director, Scott Derrickson, BEST conjured up some truly unsettling imagery and even the usually Release Date 21 August 2015 soothing presence of couldn’t calm matters. Hawke’s not back for the sequel (if you’ve seen the first, you’ll know why) so this one follows a young mother and her twin sons, Distributor eOne who move into a rural house that’s marked for death. Why they don’t move out immediately will need to be explained. Director Ciaran Foy You’ll like this if you liked Sinister Cast Shannyn Sossamon Did you know? Tate Ellington We’ve only just recovered from the scene with the family and the STORIES. James Ransone tree in the firstSinister film.

75 76 WE’RE THE FAST FACTS. Reach Demographics Gadgets & technology −−88% are cinemagoers −−ABC1: 54% −−Own a smartphone: 86% Increased from 86% in 2012 −−London / South East: 38% vs. 65% non-cinemagoers CINE-ENVIRONMENTALISTS. −−77.3m admissions per year −−Male 50% / Female 50% −−Heavy internet user: 91% −−46% of all UK cinema vs. 66% non-cinemagoers admissions Attend with −−Regularly access social −−Friends: 55% networks: 73% INTRODUCING 15–34 CINEMAGOERS. Frequency −−Couple: 33% vs. 44% non-cinemagoers −−6.8 visits per year Average group size −−3.3

KEY CINEMA BEHAVIOUR.

Key footfall periods Foyer Post cinema activities −−Opening weekend −−Average foyer-time: 18 mins −−Go out for food / drink Incl. previews −−Foyer posters / standees −−Go high street shopping −−Opening week generally −−Interactive −−Browse online / social Wed / Fri / Sat −−QR codes / NFC media

Pre-visit Activation ideas −−Cinema app / website for −−Social media Cine-environmentalists are Cinema is a social media in They engage with every stage trailers & film times −−Music / apps / games exposed to thousands of the truest sense and it plays an of the cinema journey; before, messages every day. Most they important role in their lives both during and after. There isn’t don’t notice and the majority on and off line. Films are social a pause button for the big they ignore. But cinema offers collateral and it’s important for screen. The ads are part of the something different. The right them to be in the know. They experience and the brands that story, in the right environment, have a fear of missing out so advertise are more relevant, where they’re paying to be read reviews, watch trailers meaning they sit up and pay engaged. online and are first in the queue attention (no mean feat for SUMMARY when a new film is released. this audience). “I love watching films on APPOINTMENT TO VIEW the big screen—I enjoy the They’re not shy about sharing They go because they love it. whole experience of it.” what they find, posting on It’s an experience they take Facebook or to let their with them and share with their SOCIAL OCCASION It’s not a one-off treat either. friends know what they’re up to world. And it doesn’t stop A trip to the flicks is a regular and if a film is worth a look. when the credits roll, the fun CONVERSATION FUEL part of their social schedule: continues with food, drink or a chance to escape from the “Talking about it afterwards just a chat on the way home. PASSION POINT demands of everyday life extends the experience and and transport themselves it’s more fun that way.” to another world for an hour or two.

Source: GB TGI Q3 2014 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency 2013 / CAA FAME 2014.

77 78 TED 2. BOND 24.

It’s funny to consider that before Ted was released in cinemas, This is undeniably the biggest film in a year full of big films. there were question marks over whether Seth Macfarlane’s Skyfall broke UK Box Office records in 2012, becoming the first Release Date Release Date 10 July 2015 particular brand of comedy would translate to the big screen. 23 October 2015 film to gross over £100m at the UK box office and over one billion After Ted grossed over £30m in the UK, those questions were dollars worldwide. Excitement for this 24th Bond film is already emphatically dispelled. It would seem that everyone loves a stratospheric. returns in the director’s chair, so Distributor Distributor Universal foul-mouthed bear and Ted returns, alongside , Sony Pictures expect the same level of craftsmanship and style as in Skyfall. in Summer 2015. If it’s not the biggest comedy of 2015, it’ll be Releasing This, coupled with the return of and a list of rumoured very close. cast members that’s hugely exciting, means that in 2015, Bond 24 Director is the film to beat. Seth Macfarlane Director You’ll like this if you liked Sam Mendes Ted Cast You’ll like this if you liked Skyfall Mark Wahlberg Cast Seth Macfarlane Did you know? Daniel Craig Ted earned over $549m worldwide. Ben Whishaw Did you know? Liam Neeson Ralph Fiennes It bears repeating that Skyfall grossed over £103m at the UK box office, almost £10m more than the second highest grossing film ( ).

79 80 THE HUNGER GAMES: MOCKINGJAY PT. 2. EVERY GOOD STORY NEEDS

When it first came on the scene, it was dubbed the ‘new Twilight’, but the quality of the cast and breadth of story quickly marked it Release Date 20 November 2015 out as something very different. After being symbolized as the ‘Mockingjay’, Katniss Everdeen and District 13 engage in an all- out revolution against the autocratic Capitol. This final instalment Distributor Lionsgate promises to be the thrilling climax the series deserves and a true A GOOD cinematic event. Director Francis Lawrence You’ll like this if you liked The Hunger Games: Catching Fire Cast Jennifer Lawrence Did you know? Philip Seymour This film features one of the final performances from the great Hoffman Philip Seymour Hoffman. Julianne Moore Josh Hutcherson STORYTELLER.

81 82 WE’RE THE WEEKENDERS. FAST FACTS. Reach Average group size Family income −−88% are cinemagoers −−3.4 −−£34.6k Increased from 80% in 2012 vs. £29.7k UK average −−73.3m admissions Demographic −−43% of all UK cinema visits −−ABC1: 54% Lifestage −−Male 46% / Female 54% −−Playschool Parents: 37% Frequency −−Primary School Parents: 21% INTRODUCING FAMILY CINEMAGOERS. −−5.2 visits per year −−Secondary School Parents: 25%

KEY CINEMA BEHAVIOUR.

Key footfall periods −−Magazines −−Gamification −−Sat / Sun −−Ticket-backs −−Competition & promotions −−Social media −−Half-term & school holidays Pre-visit Foyer −−Cinema chain website Post-visit −−Average foyer-time: 19 mins −−Email booking confirmation −−Go grocery / high street shopping −−Foyer posters & Activation ideas washroom posters −−Go for fast food / −−Interactive formats −−Digital 6 Sheets visit restaurant / cafe A visit to the cinema is a treat. the latest blockbuster. For all heightens emotions and This was the same for parents the convenience of watching deepens the ad experience when they were children movies to order at home, and the talkability aspect paves themselves. In spite of the nothing can replicate the size the way to brand interaction. myriad distractions of modern of the screen, surround sound family life, cinema remains a and eye-popping 3D that It’s an experience, one that sacred activity. A rare chance makes families feel part of the stays with them for weeks, SUMMARY to ‘unplug’ from the virtual movie rather than a viewer of it. months, even years afterwards. world and distractions of work Creating memories not just for QUALITY BONDING TIME and home, and spend quality “I like being in this very the children, but the parents time together. dark room where everyone as well. ENTERTAINMENT FOR is concentrating on the “As a family we can all enjoy big screen and everything CHILDREN and share the experience at seems larger than life” the same time. It brings us AFFORDABLE FAMILY ACTIVITY closer together and we’ll talk Cinema is arguably one of the about it for weeks after” most social forms of media. Families love to watch, discuss TAKES CHILDREN ‘OFFLINE’ A trip to a stately home or a and enjoy films together. This walk in the park will never shared viewing aspect to HAPPY KIDS = HAPPY be met with the same sense cinema is one of its greatest PARENTS of wide eyed excitement as assets as a medium. Sharing

Source: GB TGI Q3 2014 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency 2013 / CAA FAME 2014.

83 84 BIG HERO 6. .

Marvel and Walt Disney Animation have both been on a roll This is a bold claim, but Aardman are the equal of Pixar and can recently, so their first big screen collaboration surely can’t fail. After stand equal with the very best animation studios in the world. Release Date Release Date 30 January 2015 a family tragedy, science prodigy Hiro Hamada forms a special 6 February 2015 Shaun The Sheep is one of their most beloved characters and bond with plus-sized inflatable robot Baymax. Along with a group he finally makes the leap from the small screen to the big screen of friends, the pair form a band of high-tech heroes to battle a in time for February half-term. When Shaun decides to take the Distributor Distributor Walt Disney Pictures mysterious foe. In the early footage, it’s clear that Baymax is going StudioCanal day off and have some fun, he gets a little more action than he to be top of a lot of children’s present lists. bargained for. A mix up with the Farmer, a caravan and a very steep hill leads them all to the Big City and it’s up to Shaun and the Director Director Don Hall You’ll like this if you liked Mark Burton flock to return everyone safely to the green grass of home. There Chris Williams Wreck-It Ralph Richard Starzack won’t be much talking but there’s sure to be lots of laughing.

Cast Did you know? Cast You’ll like this if you liked Ryan Potter In the first official trailer of the film, there’s a wanted sign of Hans TBC : The Curse of the Were-Rabbit Scott Adsit that can be found on the wall in the police officer’s office. Hans is a Jamie Chung character from Disney’s previous animated filmFrozen . Did you know? Alan Tudyk Shaun first appeared in the 1995 Oscar winning Wallace and James Cromwell Gromit film,A Close Shave.

85 86 CINDERELLA. MINIONS.

After the success of , the next fairytale to receive was the biggest film in the UK in 2013. Why? the live-action big screen treatment is the story of Cinderella. Because of the Minions. Everyone loves the Minions and Release Date Release Date Lily James, of Downton Abbey fame, stars in the title role as a they deservedly get their own film in 2015 which covers their 27 March 2015 26 June 2015 servant step-daughter who wins the heart of a prince. This has a origin story. This isn’t a cheap spin-off either. , who strong British feel, with Kenneth Branagh directing and the cast co-directed both Despicable Me films is co-directing this one and Distributor Distributor predominantly British. It should be a lavish re-telling of a much has joined Steve Carell in the voice cast. Additions Walt Disney Pictures Universal loved story. don’t get much bigger than that and next year, animation won’t get

much bigger than Minions. Director Director

Kenneth Branagh You’ll like this if you liked Kyle Balda

Maleficent Pierre Coffin You’ll like this if you liked Despicable Me 2 Cast

Cate Blanchett, Did you know? Cast Helena Bonham Glass slippers, while looking lovely, are almost impossible to Steve Carell Did you know? Carter, Hayley Atwell, walk in. Sandra Bullock Despicable Me 2 grossed over £47m at the UK Box Office. Lily James

87 88 PAN (3D). INSIDE OUT.

Peter Pan is one of the most popular of all stories but Pan is a side The first of Pixar’s two films in 2015 is their most intriguing for of the tale that’s perhaps not as well known. It’s the story of an years. Told from the perspective of the emotions inside the Release Date Release Date 17 July 2015 orphan who is spirited away to the magical Neverland where he 24 July 2015 mind of a little girl, it’s directed by one of Pixar’s most talented finds both fun and danger and, ultimately, discovers his destiny - directors, (Up, Monsters, Inc.) and written by to become the hero who will be forever known as Peter Pan. Hugh Michael Arndt ( 3). This is the most exciting animated Distributor Distributor Warner Bros. Jackman heads the strong cast as the villain, Blackbeard, and Walt Disney Pictures title in a year full of them and could well even be Pixar’s biggest with Joe Wright (Atonement, Hanna) directing, this should be of hit since Toy Story 3. the highest quality. Director Director Joe Wright Pete Docter You’ll like this if you liked You’ll like this if you liked Monsters, Inc. Nanny McPhee and the Big Bang Cast Cast Hugh Jackman Did you know? Rooney Mara Did you know? As of December 2013, Pixar’s feature films have made over Amanda Seyfried Director Joe Wright’s parents founded the Little Angel Theatre for Amy Poehler $8.5 billion worldwide. Garrett Hedlund pupils in , London, where he began his career. Phyllis Smith Lewis Black

89 90 THE JUNGLE BOOK. THE GOOD DINOSAUR.

The original animated film ofThe Jungle Book is one of Disney’s The second of Pixar’s two films in 2015 is this charming tale of most loved creations. This new version mixes live action with Arlo, a 70-foot-tall teenage apatosaurus, who befriends a young Release Date Release Date 16 October 2015 computer animation and with Jon Favreau (Iron Man, Elf) 20 November 2015 human boy named Spot. With a typically excellent voice cast, directing, it could be huge. We all know the story - an orphan boy this should charm audiences both young and old in the run up to is raised in the Jungle with the help of a pack of wolves, a bear Christmas 2015. Distributor Distributor Walt Disney Pictures and a black panther. The voice cast Favreau has put together for Walt Disney Pictures this is terrific: Bill Murray as Baloo and Scarlett Johansson as Kaa? You’ll like this if you liked Consider us sold. Director Director Jon Favreau Peter Sohn You’ll like this if you liked Did you know? Disney’s animated version of The Jungle Book Pixar has won 27 Academy Awards. Cast Cast Scarlett Johansson Neil Patrick Harris Bill Murray Did you know? Judy Greer Idris Elba Bill Murray is the most popular person in the world ahead of Dame Bill Hader Sir Judi Dench and David Beckham. John Lithgow Lupita Nyong’o Frances McDormand

91 92 BUYING ROUTES.

As well as being able to plan and buy cinema campaigns by film, by showing, YOUTH AGP. CULTURAL AGP. by audience or by cinema, we’ve created targeted buying routes to help you engage with key genres, categories and broad cinema audiences throughout Package Details Package Details the year. −−An AGP will run with all films showing −−An AGP will run with all films showing over your selected dates over your selected dates −−Admissions bought are guaranteed −−Admissions bought are guaranteed −−An AGP can be bought on a national or −−An AGP can be bought on a national or AUDIENCE GUARANTEE PACK. regional basis regional basis −−Adult only AGP option −−Adult only AGP option

Looking for maximum coverage across the Package Details cinema audience? −−An AGP will run with all films showing over your selected dates Cinema’s most popular buying route is the −−Admissions bought are guaranteed broadest and most cost-effective way of ALCOHOL/GAMBLING AGP. reaching the whole cinema audience in any −−An AGP can be bought on a national or given campaign period. regional basis An Audience Guarantee Pack that only Package Details −−Adult only AGP option includes films that profile 75%+ 18+ −−Guaranteed admissions and have been approved by the alcohol directive at the CAA as suitable for this type −−Can be bought on a national or of advertising. regional basis −−30% of our sites have a bar on Comic book / action hero type releases the premises will not be included in these packages MALE OR FEMALE AGP. regardless of profile. −−Bar sponsorship options are available −−Stocking of product is a possibility at Looking for more targeted coverage across Package Details some sites the cinema audience? −−Admissions bought are guaranteed

Target a highly engaged male or female −−Mass reach with minimal wastage audience by buying an AGP that only −−Packages are offered subject to suitable FAMILY PACK. incorporates films that profile 60%+ against film availability over your desired your target audience. campaign period The Family Pack allows an advertiser to Package Details have presence with all family releases over −−Family admissions are available on a a given period. national or regional basis

As family films are predominantly released −−Creative must be ‘U’ certification across school holidays, admissions will be −−All family films can also be bought as much more buoyant across these periods. film packages

93 94 BUYING ROUTES.

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Become an integral part of the cinema Package Details Silver Spot unavailable? Not to worry - the Content Spot offers a premium fixed position at the very experience. The Gold Spot is the last 60” −−100% of cinemagoers are seated when the end of the main ad reel just before the closing ident: commercial message after the trailers and Gold Spot begins directly before the main feature. −−Runs in all CEA cinemas, that’s 579 sites Package Details −−A 60” spot to showcase great content Positioned after the closing ident, and just equalling 3540 screens before the start of the trailers, this 60” spot −−Perfect opportunity to be up close to the main −−Perfect opportunity to be up close to the main event if your brand has an affiliation with the offers standout outside the main ad reel event if your brand has an affiliation with the main feature when the cinema audience are completely main feature settled, engaged and ready for their cinema experience. −−Gold Spot can be bought for all cinema admissions or just an adult or family audience “The most valuable few seconds −−Guaranteed admissions in cinema advertising.” PACKAGE ADD-ONS. −−Minimum 12 month contract Media Week −−Previous Gold Spot sponsors include: Targeted directional end frames to direct −−Maximising the 17 mins dwell time of Orange / EE, Sky, Volkswagen (VW) and cinemagoers direct to your retail outlet or cinemagoers in foyer and promote your Disney franchise brand via our network of digital 6 Sheets, sampling, run a foyer demo Package Details −−Converting your creative to 3D for an even −−Audio watermarking your campaign to utilise deeper level of impact and engagement cinime or Shazam to send content straight to the smartphones of cinemagoers −−Bringing your brand to life with a Live Ad SILVER SPOT.

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95 96 WE TURN CONTACT US. Digital Cinema Media T +44 (0)20 7534 6363 E [email protected] W dcm.co.uk

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