Broarrwung, / THIRTY -FIVE CENTS Li Ci 4'?J? Sat)]

APRIL 11, 1960 BROArrwuNG, / THIRTY -FIVE CENTS li cI 4'?J? sat)]. g Fatic,vi )T x P= ,°4ILi30;; STOT 1<'. CITY. 'IOWA

Networks on the ready -line for fall battle of ratings Page 27 How major auto makers spent their tv money in '59 Page 30 Little solace for radio -tv at NAB Chicago sessions Page 46 Equipment wonderland: bright spot of convention Page 94

oSNIDERearAARON?

roor See Duke Snider battle Hank Aaron on

starring MICKEY MANTLE ERNIE BANKS GIL HODGES FRANKIE ROBINSON WILLIE MAYS GUS TRIANDOS ROCKY COLAVITO EDDIE MATHEWS and many others.

SOLD! ZIVUNITED ARTISTS INC. SCHLITZ BEER INTERNATIONAL HARVESTER 488 Madison Ave., New York 22. N. Y. CONSOLIDATED CIGARS JOHN LABATT, LTD. and many more. SAT PROMOTION ON KVTV DRAWS RECORD=SETTOG ICE CAPADES MAIL ORDER

NO MATTER WHAT IT IS

MORE OF YOUR SIOUX CITY CUSTOMERS ARE WATCHING KVTV

Things looked bad for the Ice Capades Show in Sioux City last February. Winter storms and flu hit the city at the same time, and the wrong time. But mail orders from surrounding counties saved the day. People came from as far as 150 miles from parts of four states. The 10 Ice Capades shows drew near - capacity houses in spite of the weather and flu! The majority of the promotion budget was spent on a saturation spot schedule on KVTV Channel 9. As Bill Hawkins, promotion director for the Harmon - O'Laughlin Enterprises stated: With things against us the way they were I give TV, especially KVTV, the lion's share of the credit for saving the show." More proof that no matter what time it is - day or night - more people in the Sioux City area watch KVTV.

PEOPLES BROADCASTING CORPORATION

KVTV . . . . Sioux City, Iowa WNAX . . . . Yankton, South Dakota KVTV WGAR . . . Cleveland, Ohio WRFD . . . . Worthington, Ohio CHANNEL 9 SIOUX CITY, IOWA WTTM . . . . Trenton, New Jersey CBS ABC WMMN . . . . Fairmont, West Virginia ONE MOVE TAKES ALL THREE

RATTLE CRO

The king of the Golden Triangle takes all three mid-Michigan markets with a city grade signal and gives you the jump on 46% of the state's population (outside Detroit). Nationally 11th in Retail Sales *, 26th in TV Households * *. Check these facts with Venard, Rintoul & McConnell, Inc, Your move!

'701,YAK SRDS Consumer .:arket Data

"Television Age 100 Top Markets 11/30/59 SERVING MICHIGAN'S

wiLX is associated with e::,. ï ^ ,-lansin;/

BROADCASTING, April 11, 1960 3 viewers spend well and wisely

, Ito

;

$3,871,587,00 0 retail sales

MULTI-CrrY ..TV MARKET There's a story of sales-security for your product in this far-reaching Channel 8 market. Here are prospects with money to spend. But, more potent SUOMI, AAAAA

POITSVIlle is the fact that station WGAL-TV delivers an TOWN SCS.S audience which is greater than the combined ".""":"".. READING audience of all other stations in its coverage area. HARRISBURG LOCUM (See ARB or Nielsen surveys.) CUm AAAAAAA rota 1111011114SOO - LANCASTER YORK ..--... CO AAAAA IAMC1,111 GIIITYSIU110 ri-OVGAL-TV 111110VM rm. Citeutitze e Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 4 BROADCASTING, April 11, 1960 CLOSED CIRCUIT

Triangle's quota KFSD -AM -TV San tives of both CBS -TV and NBC -TV. with its closed circuit operations in Diego is earmarked for acquisition by Those critics feel there was gentleman's major markets. While no estimate of Triangle Publications. Property (ch. 10 agreement to put public service corn - investment was given, it's known to run KFSD -TV on air since 1953, and 5 kw mitments into normal option time, as substantially into seven figures. 600 kc KFSD established in 1925) is CBS and NBC have done. ABC -TV TelePrompTer Corp. has repurchased 46.22 owned by Newsweek magazine, %, says it's amending station contracts to its European licensee, TelePrompTer Wells & Rogers, 42.55 %. bring 7 -7:30 into network option time and Fox, Ltd. of London. Company will serve in neighborhood on Tuesdays. Price believed to be It argues that this series as headquarters for European and over- with transaction under- of visits to famous places ought to of $7 million, be seas operations in closed circuit and to have been negotiated through available to youth as well as adults and stood related areas. Company also is entering Stark, broker. says that, indeed, possibility of thus Howard Asiatic field, according to Mr. Kahn, revising option time for public service who has just returned from round -the- Triangle, in addition to Philadelphia show was discussed with ex -FCC Chair- Inquirer, Tv Guide and associated pub- world trip, with emphasis on under- man John Doerfer in presence of top developed nations. lications, owns WFIL-AM -FM -TV Phil- CBS and NBC officials and that they adelphia, WFBG - AM - TV Altoona, did not protest. Watch for fm There's one problem WLYH -TV Lebanon, all Pennsylvania; confronting fm broadcasting that may WNBF-AM -FM -TV Binghamton, N.Y.; Harris and Sec. 317 Subject of spon- temper new enthusiasm for medium fol- WNHC - AM - FM - TV New Haven, sorship identification is going to get air- lowing NAB convention: With number Conn., and KFRE -AM -TV and KRFM ing even before May 2 deadline for of stations doubling, tripling and even (FM) Fresno, Calif. All tv outlets are comments on FCC's controversial quintupling in many markets, there may vhf except WLYH -TV. Fresno may be- March 16 interpretation. It is integral be temporary down -swing in average come uhf under pending FCC proposal part of HR- 11341, introduced by Rep. time sales. But fm's supporters figure (BROADCASTING, March 28). Acquisition Oren Harris (D -Ark.) just two weeks medium will recover through sheer of KFSD -TV would give Triangle full ago and among batch of bills to be con- momentum of spirited selling, attractive portfolio -five v's and two u's. sidered by Mr. Harris' House Com- programming and growth of circulation. merce Committee tomorrow (story page Make haste slowly Although several 92). Lead -off witnesses are FCC com- Last- minute escape Goar Mestre, hundred names have been advanced to missioners, and bill's Sec. 317 revisions Cuban broadcasting executive and busi- NAB selection committee for late Har- are bound to be related to FCC's action. nessman, got out of Havana one hour old Fellows' successor as NAB presi- before his properties and accounts were dent, there's little likelihood that fast Congressman Harris' bill goes step impounded and taken over by Castro action will be taken. Under chairman- beyond FCC posture on definition of government. Details are not revealed, ship of Howard Lane (KOIN-AM -TV payment or consideration. Bill identifies but he is now in United States. Mr. Portland) eight -man committee is use of "property" as payment -which Mestre, well known to American broad- screening suggestions and is soliciting would mean that any material given to casters and heretofore regular attendant more. If right man emerges, committee station would have to be counted as at NAB conventions, did not make Chi- could move swiftly in making its recom- commercial (free records, for example). cago sessions. Mrs. Mestre, an Argen- mendation to combined boards, but best This is doubly dangerous to broadcast- tine citizen, is applicant for new tele- guess is that several weeks -maybe ers for passage of bill would freeze vision facility in that republic, and Mr. months -may elapse before crystalliza- FCC's present position into statute. Mestre may build that station while tion. Nominees include many figures in awaiting outcome of events in Cuba. public life, leading broadcasters, mem- UPI and tape New audio tape serv- bers of Congress, judges and attorneys. ice for radio stations is being developed Inflation note Elroy McCaw's WINS by United Press International. There New York independent is object of More than cursory thought is being was test run last week when taped inter- many acquisitive attentions. Reports given to dual top echelon of NAB, with view with eloping heiress Gamble Bene- were current last week that offers as policy -level president and administra- dict and Andre Porumbeanu was of- high as $10 million had been made for tive -level executive vice president. fered to UPI radio clients and taken by station which was purchased by Mr. There's also suggestion, favorably re- some 30 stations. Tape service, expect- McCaw for $450,000 in 1953. ceived in some quarters, that board ed to start later this year, will deal pri- chairmanship (Mr. Fellows held dual marily with news -feature material and Network breather Shift of House Oversight's Dick role of chairman and president) be will be handled by mail. Clark hearings from tentative 21 rotated annually among top broadcast- April hearing to April 26 set some observers ers as is done in other associations. Re- Catv empire TelePrompTer Corp., thinking last week cipient of distinguished service award which now owns four community an- Chairman Harris might shoehorn in (Clair McCollough, chairman of tem- tenna systems in mountain states plus hearings on network regulation bills 11340, porary regency, was this year's selec- one microwave relay, is in final negotia- (HR others) April 20 -21, after tion) would automatically become board tions for four additional systems and Congress returns from Easter recess. chairman. has options on 11 others, plus two addi- But network sources say they had rea- tional microwave relays, according to sonable assurance network regulation ABC's option ABC -TV's placement Irving B. Kahn, president. Aside from bills won't be heard until May. If that of one of its "Doerfer plan" public independent operation of catvs, it's pre- schedule pans out, networks are rea- service half -hours in 7 -7:30 p.m. slot sumed that TelePrompTer, which is sonably safe from regulatory legislation (Expedition on Tuesdays) is being partly owned by Western Union, con- now. Congress hopes to adjourn in branded breach of faith by representa- templates tieing in service eventually June.

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. ELECTED in a LANDSLIDE by your best customer (the woman viewer) ..

NIELSEN 45.7% share of Women Viewers "Nov. thru Dec. 1959 9AMto5PM WJBK -TV 45.7% Station A 24.8% Station B 18.9% The 1960 Presidential race understandably is a major topic of conversation C 10.6% Station in Detroit as elsewhere. But in daytime television in Detroit, women viewers already have voted overwhelmingly for WJBK -TV. According

Call KATZ for the complete to Nielsen's two -month figures, it's Channel 2 almost 2 to 1 over "Tabulation of Women Viewers" the closest competitor, with proportionately lower cost per thousand.

you know where DETROIT you're going with

A S T O R E R S T A T I O N C B S C H A N N E L 2

6 BROADCASTING, April 11, 1960 WEEK IN BRIEF

East is east and west is west The twain never meets ONE because "coasts prejudice" is so deeply rooted that there is little hope for any sort of empathy between the Madison Avenuer and the Sunset Boulevarder. Not only are neuroses different, but clothes, women, booze and other hobbies seem to take different forms and shapes east and west. But there's a chance for a happy marriage between Hollywood producers and New York tv experts according to John G. Cole, senior tv producer, 1 Sullivan, Stauffer, Colwell & Bayles, N.Y., (but recently transferred from Hollywood) in this week's MONDAY MEMO. Page 22.

Networks setting up fall battle lines Tentative plans reveal fewer westerns, more situation comedies. CBS plans more specials. Page 27. IN

ABC -TV hails gains Affiliates in peppy meeting hear progress reports, see blueprints for 15 new nighttime programs. Page 28. NBC -TV reveals its fall plans too Affiliates told network plans to LANSING spend $120 million putting fall shows together. Page 30. The latest Hooper Automakers set record in 1959 They spent $48 million in tv. Spot proves that ... tv tripled over previous year as network spending dropped $4.5 million. Page 30.

BBDO pleases Pepsi After month of examining agencies, soft drink advertiser selects BBDO to replace Kenyon & Eckhardt as agency for estimated $10 -12 million account. Page 34.

The confusing Chicago story NAB holds biggest, best -attended con- WILS vention in history. Broadcasters returned home just as confused, however, about the FCC's recent Sec. 317 interpretation. Pages 46-82. is the markets'

Tv networks gross 10.9% more January 1960 total network gross billing hits over $57.7 million. Page 83. NO. 1 WFCC gets it again The agency gets another full scaled investigation. STATION This time its the House Independent Offices Appropriations Subcommittee quizzing commissioners on the 1960 -61 budget. Page 84. STATION TIME WILS B Credit where it's due Rep. Emanuel Celler, who's tilted lots of lances Mon.-Fri. at broadcasters, this time tilts his hat to nine New York stations. Page 90. 700 am 61.0 21.6 12:00 noon Equipment: automation spreads Exhibition hall at the NAB conven- Mon.-Fri. tion clearly displayed how automation is mushrooming as the equipment 12:00 noon 66.0 15.1 6nn nos design answer to rising manpower and maintenance costs. New interest in fin and color tv also was evident. Electronic editing of video tape C. E. Hooper - January, February, 1960 and other innovations displayed. Page 94.

Big settlement Musicians accept $3.5 million offered by American with 5000 WATTS Federation of Musicians to settle trust fund policy case. Page 102.

Whip cracks in Canada Board of Broadcast Governors limits border outlet CKLW -TV Windsor, Ont.-Detroit renewal to one year. Takes others to task for non -Canadian programming. Page 105.

DEPARTMENTS WILS leads Station B in AT DEADLINE 9 INTERNATIONAL 105 BROADCAST ADVERTISING 30 LEAD STORY 27 power by 20 -1 BUSINESS BRIEFLY 37 THE MEDIA 46 CHANGING HANDS 60 MONDAY MEMO 22 CLOSED CIRCUIT 5 OPEN MIKE .,.. 19 . . . all of which makes WILS COLORCASTING .104 OUR RESPECTS 125 the very best buy to serve and DATEBOOK .... 14 PROGRAMMING 102 EDITORIAL PAGE 126 WEEK'S HEADLINERS 10 sell the Lansing markets' 313,- EQUIPMENT 8 ENGINEERING 94 000 residents FANFARE 106 FATES 8 FORTUNES 108 represented by Venard, Rintoul & McConnell FOR THE RECORD 114 GOVERNMENT 84 WILS is associated with W I L X-/ T V NBC CHANNEL 10 BROADCASTING, April 11, 1960 studios in LANSING JACKSON BATTLE CREEK o, and WPON - Pontiac 35 YEARS OF RADIO WITH A REASON WTIC 50,000 WATTS HARTFORD CONNECTICUT

SERVING SOUTHERN NEW ENGLAND

0 AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 27 Bartlesville pay tv saw given show in Oklahoma pay tv timer on 570 kc. Transaction was han- project, he added. dled by David Jaret Corp. and is sub- firm may try again Video Independent Theatres, in ad- ject to FCC approval. dition to movie chain, is multiple Man who stubbed his financial toe owner of community tv systems in in pay tv test in Bartlesville, Okla., southwest, including Ardmore, Altus, CBS remains firm wants to try again after studying new Mangum, Hugo and Hobart, Okla- facets of Toronto's experiment. homa; Sherman, Wellington, Childress, in race issue denial Video Independent Theatres Corp., Port Lavaca and Memphis, Texas; CBS stood firm Friday in its denial which operated unsuccessful pay tv ex- Concordia, Kansas; Clarksdale and that CBS -TV camera crew had instigat- periment in Bartlesville in 1957, is ne- Gulfport, Mississippi. Theatre company ed racial demonstration in Nashville, gotiating with International Telemeter also has major interests in KWTV (TV) Tenn., in hopes of getting films of vio- Co. for Telemeter franchises in as many Oklahoma City, KTUL -TV Tulsa and lence. as 36 cities and towns in Southwest, KATV(TV) Little Rock. reiterated their position including CBS officials Bartlesville. after Tennessee Gov. Buford Ellington Henry Griffing, president of Video Station sales granted renewed his charges, first leveled two Independent Theatres, told news confer- weeks earlier. They said crew was in ence in New York Friday (April 8) Following sales of radio stations were Nashville to film documentary on train- that he had "just returned from Toron- approved Friday by FCC: ing methods used by Negroes in cam- to" where he WKCB -WKCQ (FM) -Sold by had studied Telemeter's paign for equal treatment at lunch Toronto wired tv pay operation and is Richard P. McGee to John J. and counters and was not even aware that convinced that this "was the most ex- Elizabeth M. Bowman for $157,500. -in demonstrations were planned until citing and revolutionary entertainment KXGI Ft. Madison, Iowa -Sold sit they were under way. They "categoric- innovation since the advent of talking by Richard and Cecil Gillespie to Hay- ally" denied instigation charges, which pictures." He said he has permits to ward L. Talley for $109,300, plus $8,- they said were started by newspaper- operate pay tv systems in 36 munici- 200 not to compete within 50 miles for man who was denied admittance to "sit - palities. 10 years. Mr. Talley is majority owner in school" which CBS crew had permis- Louis A. Novins, Telemeter president of WSMI Litchfield, Ill. sion to cover. who attended conference, confirmed WRIM Pahokee, Fla. -Sold by Gov. Ellington, who rejected CBS that negotiations are in progress but Garden of the Glades Co. (Max Mace, President Frank Stanton's demand for would not elaborate on the imminence president) to Jack Mann, Robert R. apology for his original accusation, re- of agreement between Telemeter and Pauley, Richard S. Jackson and Peter newed charge on strength of state in- Video Independent. He added that Taylor for $45,000. Mr. Mann owns vestigation which he claimed proved him "We'll be able to answer with more WTYS Marianna, Fla. precision shortly." KSFE Needles, Calif. -Sold by right in first place. Mr. Gritting said Telemeter system is Needles Broadcasting Co. (B. J. Fitz- Agency merger "more practicable" than Bartlesville patrick, president) to SHS Broadcasting operation because Toronto customer Corp. (D. Shuirman, president), for Agreement for proposed merger be- pays cash for each program and selects $35,000 with option to purchase land tween Anderson & Cairns, New York, and pays for only those programs de- and buildings. and James Thomas Chirurg Co., New sired. In Bartlesville, he explained, cus- Sale of WSHE Raleigh, N. C., by York and Boston, was announced Fri- tomers paid monthly fee and had no John C. Green Jr. and associates to day subject to confirmation by stock - choice of programming. There were no Louis P. Heyman for $166,500 has ho:dhrs of both agencies. Combined means of ascertaining how many people been announced. Station is 500 w day- billings total $11 million.

Peace treaty framed in SAG strike Producers of theatrical motion pic- duction is reduced to 10 %. For per picture for work done after Jan. tures will pay actors 6% of receipts, movies made between Aug. 1, 1948 31, 1960. minus deduction of 40% for distribu- and Jan. 31, 1960, actors will re- Contract lumps pay tv with the- tion expenses, when films made after ceive no additional payment. How- atrical movies, but provides that if Jan. 1, 1960 are released to free tv ever, producers agreed to make past - pay tv becomes reality, with "mate- under distribution agreement, accord- service- credit payment of $2.25 mil- rial effect on the theatrical box of- ing to contract announced Friday lion in 10 annual installments to fice," contract can be reopened in (April 8) by negotiators for Screen bring actors into line with industry its final year on minimum wage rates Actors Guild and Assn. of Motion pension plan in effect for other only. Picture Producers. When ratified by movie workers since 1953. Producers SAG will mail ballots this week to members of SAG and AMPP, new also agreed to make initial payment members to vote on terms of con- pact will be effective retroactive to of $375,000 to establish health and tract. Mass -membership meeting, Feb. 1, 1960. welfare fund for actors, plus sum called for April 18, will vote on end- If theatrical pictures made after equal to 5% of actors' salaries up ing strike against major studios, Jan. 31 are sold outright to tv, de- to maximum of $100,000 per actor which began March 7.

BROADCASTING, April 11, 1960 9 AT DEADLINE CONTINUED Conelrad filing delayed Business briefly in science series of past several seasons (this year's two were re -run hours). FCC Friday postponed deadline for Pistols & patriots Canada Dry Agency: N.W. Ayer & Son, Phila. comments on Conelrad attention signal Bottlers reportedly shopping for con- standards (BROADCASTING, March 21) centrated radio schedules in 100 or so Shirt tale Manhattan Shirt Co., N.Y., from April 11 to June 13. This was at "key markets" for tie -in next month is setting overall ad budget for fall request of NAB (early story page 87). with national promotion keyed to net- three times greater than last autumn. Commission Friday also amended rules work tv. Canada Dry Corp. is spot- Tv will figure in Manhattan's planning, to give non-network-affiliated stations lighting its sponsorship of ABC-TV availabilities for spot to be shopped in free telephone connection to aural Walt Disney Presents (Fri. 7:30-8:30 late spring or early summer (campaign broadcast networks during Conelrad p.m.) with premiums, offering flintlock kicks off in August). Manhattan may drill or radio alert. This provision ap- cap pistols for 50 cents and two bottle "spot" in network (participations). plies only to independent stations caps and distributing "Swamp Fox" Daniel & Charles, N.Y., is agency. holding FCC national defense emer- comic books with soft -drink bottles. gency authorizations and which have Disney Swamp Fox episodes deal with Jonesboro, Ark., ch. 8 connection to telephone company cen- Revolutionary War guerrilla, Gen. tral office for this purpose. Network Francis Marion. Agency is J.M. Mathes FCC Friday (April 8) made effective approval also must be obtained, FCC Inc., N.Y. immediately March 10 initial decision said. and granted ch. 8 Jonesboro, Ark., to Will keep specials Rexall's attach- George T. Hernreich. Mr. Hernreich ment to National Velvet, MGM -TV half was only applicant remaining for Slim witness hour new list series, for next fall will not mean tv station following withdrawal several complete pull NAB's Vincent Wasilewski, govern- -out by advertiser from weeks ago of KBTM Jonesboro. He specials. ment relations manager, was added Fri- Rexall can be expected to con- owns KFPW Ft. Smith, Ark., and tinue sponsorship of one -time day to sparse list of witnesses who'll shots, formerly owned 50% of KNAC -TV though at lesser frequency, testify at two -day House Communica- because of (now KFSA -TV) Ft. Smith. tions & Power Subcommittee hearings high success it's had over past years in tomorrow (Tuesday) and Wednesday dovetailing tv special with Rexall's (story page 92). ABC and NBC have famous 10 sale promotion. BBDO is MGM -TV signs Ferrer agency. no plans to testify, latter observing Jose Ferrer signed by MGM -TV to notice was short and was issued while Bell rings again AT&T has renewed produce and star in Hercule Poirot to everybody was at NAB convention. Bell Telephone Hour on NBC -TV next be filmed as weekly hour -long series President Frank Fletcher of Federal season with alternate -week hour shows, based on Agatha Christie stories to Communications Bar Assn. said FCBA's still on Friday but half -hour later, 9 -10 which MGM -TV has tv rights. Mystery executive committee will meet today to p.m., beginning Sept. 30. Schedule will author Christie will be available as story decide on taking position on bills under be expanded beyond this season's 13, consultant on series. MGM -TV Friday study and, if so, he or Warren Baker, which ends April 29, but network and claimed advertiser interest already re- chairman of FCBA's legislative com- sponsor would not say how much. ceived in advance of company's formal mittee, will be spokesman. AT &T also will telecast one new show announcement today (April 11). WEEK'S HEADLINERS

Carl Burkland, veteran broadcaster Headley -Reed in 1959, is in charge of station development. serving as consultant to Television Infor- Earlier he had been vice -president of RKO General and mation Office, named TIO general man- Mutual from 1945 -58. Mr. Hardingham has been with ager. He will serve under Louis Hausman, Headley -Reed since 1950 in various executive capacities TIO director. Mr. Burkland, formerly CBS and earlier had been on sales staffs of WOV New York Spot Sales executive and executive vice - president of WAVY -TV Portsmouth-New- (now WADO) and NBC. port News -Norfolk, Va., became TIO consultant last December. He previously Robert M. Weitman, vice -president in served as general manager of WTOP MR. BURKLAND charge of independent productions for Washington D.C. CBS -TV, appointed vice -president in charge of television production for Metro - Robert A. Schmid, Goldwyn- Mayer, Culver City, Calif. The vice- president of Head- appointment was said to point up "in- ley-Reed Co., New York, creasing emphasis on television activities station representative, by MGM." Mr. Weitman joined appointed executive vice - CBS -TV president and I.N. (Jack) in February 1956 as vice -president in MR. WEITMAN Hardingham, promoted charge of program development and from vice -president to earlier had been vice -president in charge of network pro- MR. SCHMID senior vice -president. Mr. gramming and talent for ABC. George Shupert is vice - Schmid, who joined president in charge of television for MGM in New York.

FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES

10 BROADCASTING, April 11, 1960

"fast Side, West Side,

12 BROADCASTING, April 11, 1960 All Around the Town::.

AN OPEN LETTER TO DETROIT RADIO TIME BUYERS AND AD AGENCY EXECUTIVES

HIS is the story of the invisible Trojan Horse which. Their bet: That they could tune in WKMH clear as Trides the air waves of metropolitan Detroit, ener- a bell in every one of these homes, even beyond Grosse gized by kilowatts and kilocycles. He is an invisible Pointe, way out to St. Clair Shores. In no instance did enigma who would construct invisible barriers to limit they have to pay off on the bet. ***In every instance, the proved expanse of our radio waves. He presents to WKMH came in "loud and clear." you a dramatic and presumably plausible story of our Moral: Time Buyers listen to a lot of salesmen. * * * coverage limitations. He presents, in fact, everything Many of them are good salesmen. * * * Sometimes the but simple proof ... the simple proof of turning on your enthusiasm of the pitch can cloud the facts. Yes, and AM radio during the daytime and tuning it to 1310. sometimes ... a Trojan Horse gets into the act and does Our Sales Representatives who regularly call on you a real disservice to radio-and to selling in general. have recently (we say "recently" ... because for 13 years you have been buying us) ... have recently been WE THOUGHT YOU'D BE INTERESTED "snowed" with a new ... and dangerously inaccurate In knowing the locations of the east side friends and "East Side Story" concerning the coverage of WKMII. neighbors in whose homes Jack and Bill visited on Satur- When the story finally assumed proportions short of day, March 5, 1960 -and where, without exception, libel ... here's what we did: WKMH was received "loud and clear." We didn't select Jack Sitta (National Sales Manager, WKMII) and where these people live; they did: Bill Cartwright (Detroit Petry Representative) started 1. Cal Nlxon,Young & RubicamInc., 22037 Grossedale, St. Clair Shores out one cold Saturday morning to visit the homes of 2. Judy Anderson. McCann-Erickson, Inc., 13585 Cedargrove, Detroit seven prominent Detroit Time Buyers and Agency 3. Art Wible, Mason, Inc., 1012 Buckingham Rd., Grosse Pointe 4. Ron Post, Ross Roy, 6126 Farsnbrook, Detroit Executives who live on the East Side. They were in a 5. Carl Hassel, Ross Roy, 445 Roland, Grosse Pointe betting mood and were armed accordingly. They were 6. Woody Crouse, BBD & 0, 211. Moran Rd., Grosse Pointe Farms also armed with a Six- Transistor Radio. 7. Jerry Abbs, Otto & Abbs, 1019 Cadieux Rd., Grosse Pointe

"East Side, West Side, All Around the Town ".. . WKM H THE CBS STATION BLANKETS DETROIT

Represented By EDWARD PETRY 8 CO., INC. This Ad appeared in the Detroit News, Times and Free Press the week of March 14th.

BROADCASTING, April 11, 1960 13 April 21- 23-Western States Advertising Agen- cies Assn. tenth annual conference. Shelter Island Inn, San Diego. Guest speakers: Rep. Bob Wilson (R- Calif.) and Paul Willis, vice president in charge Everybody's of advertising for the Carnation Co. *April 22- 23- National Assn. of Educational Broadcasters, Region II annual conference. Bilt- watching... more Hotel, Atlanta. FCC Comr. Rosel Hyde Is featured speaker. 'April 22 - Arizona Broadcasters Assn. spring meeting at Sands Hotel, Tucson. Dr. Ben Mark - 0; WALB-TV land, KUAT (TV), U. of Arizona tv station, and Richard S. Salant, CBS vp, will address morning session at the university. Charles H. Tower, manager, Dept. of Broadcast Personnel & Economics, NAB, will speak to afternoon session. Arizona's Gov. Paul Fannin will address evening banquet. Open discussion scheduled for afternoon, banquet for evening. *April 22 -Oral argument before FCC en banc on Boston ch. 5 rehearing involving purported ex parte representations, with initial decision by Judge Horace Stern recommending no disqualifica- tions or vacating of grant. April 22 -Assn. of National Advertisers work- A CALENDAR OF MEETINGS AND EVENTS shop on shows and exhibits. Hotel Plaza, New IN BROADCASTING AND RELATED FIELDS York. ( *Indicates first or revised listing) ,.e''`J,ii April 22- Virginia AP Broadcasters, National Press Club, Washington. APRIL April 24- 27- National Retail Merchants Assn. 'April 11 -C. Chapin Cutler, Bell Telephone sales promotion division mid -year convention, Labs., will speak on "Tv Relay Communications Paradise Inn, Phoenix, Ariz. by Passive Satellites" before Professional Group April 24- 27- Continental Advertising Agency Net- on Broadcasting and Professional Group on Com- work annual convention, Fontainbleau Hotel, munications Systems, Institute of Radio Engineers, Miami Beach. Washington chapter. 8 p.m., Pepco Auditorium, the only primary Washington, D.C. April 24-28--U. of Florida School of Journalism & Communications journalism- broadcasting week, April Deadline for filing reply comments to 11- Gainesville. (Broadcasting Day, Monday, April proposed FCC of Conelrad manual amendment 25th.) Speakers will be: Matthew Culligan, gen- NBC BC transmission standards the outlet -3 to provide for for eral corporate executive, McCann - Erickson; Mary Conelrad signal. Deadline for reply com- attention Jane Morris, secretary, FCC; Grady Edney, na- ments is April 25. tional program director for radio, Storer Broad- between Atlanta April 13 -16- American Public Relations Assn. casting Co.; Charles H. Tower, manager, Dept. of conference, Greenbrier Hotel, White Sulphur Broadcast Personnel & Economics, NAB; John F. Springs, W. Va. Registration can be made through White, president, National Educational Television. and the Gulf! APRA Convention headquarters, 1010 Vermont Ave., N.W., Room 812, Washington 6, D.C. April 25-Academy of Television Arts & Sciences forum on pay tv vs. free tv. April 15-17- National Sales Executives- Interna- tional spring finance and executive committee April 25- National Sales Executives- International meets, Hotel Leamington, Minneapolis. New York Field Management Institute, Barbizon - Plaza Hotel, New York. WALB -TV is the only home- April 20 -Radio Advertising Bureau area sales clinic, New York. For complete list of subsequent April 25-28--American Newspaper Publishers town station serving Albany, clinics and cities, see BROADCASTING, March 28. Assn. annual convention. Several topics related to for South Georgia's only metro- April 20- Deadline nominations to the Ad- radio and tv are on the proposed agenda. Waldorf - vertising Hall of Fame. Nominations should be Astoria Hotel, New York. sent to the Advertising Federation of America, politan market. Executives Assn. 250 West 57th Street, New York 19. April 25-27--Sales Promotion annual conference, Hotel Astor, New York. Key 'April 20- Pittsburgh Radio & Television Club speaker: John Caldwell, executive editor, Sales Grade "B" area also in- luncheon meeting. Comr. Edward T. Tait of FTC Management. will be guest speaker. 12 noon, Hotel Sherwyn. cludes Thomasville, Val- °April Executives April 20- 21- Council on Medical Television sec- 27 -Radio & Television Society dosta, Moultrie, Ga., and ond meeting. Discussions and demonstrations open roundtable on "How to Report a Political Con- to Council members and invited observers. Clinical vention" with J. Gilbert Baird, sales promotion Tallahassee, Fla. center, National Institute of Health, Bethesda, Md. manager. Westinghouse Electric's major appliances division, and Paul Levitan, CBS News' director of 'April 21 -New York Chapter of Academy of Tv s;ecial events. Luncheon, 12:30 p.m., Palm Ter- Over 750,000 people with Arts & Sciences. Guest speaker: Robert W. Sam- race, Hotel Roosevelt, New York. off, NBC board chairman. Luncheon meeting, 5739 million spendable in- Hotel Biltmore. AprIl 28-Southern California Broadcasters Assn. Luncheon meeting with program to be presented come! April 21- Pennsylvania AP Broadcasters Assn. Hershey Hotel, Hershey, Pa. by Cunningham & Walsh, L.A. Hollywood Knicker- bocker. °April 21- United Press International Broadcast- 316,000 watts . . . 1,000 ers Assn. of Massachusetts, annual spring meeting. April 28-29 -Ohio Broadcasters Assn. annual Raytheon laboratory, Wayland, Mass. meeting. Pick-Ohio Hotel, Youngstown. foot tower! April 21- 22- National Retail Merchants Assn. April 28 -30 -Adv. Federation of America fifth board of directors meet, Hotel Statler, Dallas. district convention, Pick -Fort Hayes Hotel, Colum- April 21- 23-American Assn. of Advertising bus, Ohio. Among speakers: Dallas Townsend, Agencies annual meeting. April 21: business ses- CBS News; Edward McNeilly, account executive, sions for members only. April 22: open also to Doyle Dane Bernbach; George Head, advertising advertiser and media guests; "How AAAA Is and sales promotion manager, National Cash Reg- Working on the Problem of Objectionable Adver- ister Co.; Frank Lovejoy, Socony-Mobil, and Harry WALB-TV tising," by Robert E. Allen, Fuller & Smith & Bowzer, Dairy -Pak Butler. Preceding convention Ross, AAAA content improvement committee (April 28) will be reception and buffet. Winners chairman; speeches by Charles H. Brower, BBDO. of AFA fifth district advertising contest will be ALBANY, GA. on agencies' creative responsibilities, and Her- announced at Friday (April 29) luncheon, with CHANNEL 10 bert M. Cleaves, General Foods, on business man's presentation of district's Ad Man of Year at view of sound advertising. April 23, also open: evening banquet. Advance registrations being ac- economic outlook by Martin Gainsbrugh, National cepted by Columbus Adv. Club of area Chamber Industrial Conference Board; reports by Sinclair of Commerce, 30 E. Broad St. Represented nationally by Wood, British Institute of Practitioners In Ad- Assn. vertising, Norman Cousins of "Saturday Review," April 28- 30- Alabama Broadcasters annual Venard, Rintoul 8 McConnell, Inc. Ft. Walton Robert Ganger of D'Arcy Adv., AAAA chairman; convention. Miramar East Hotel, presentation of Arthur Kudner Award by David Beach, Fla. In the South by James S. Ayers Co. Ogilvy of Ogilvy, Benson & Mather. Boca Raton April 29-30- Professional Advertising Club of Hotel and Club, Boca Raton, Fla. Topeka, New Adventures in Advertising workshop April 21- 23-New Mexico State Broadcasters and clinic. Special copy clinic. Washburn U., annual spring meeting. Las Cruces, N.M. Topeka, Kan.

14 BROADCASTING, April 11, 1960 KRONIs TV/i, Sr

sa,n Ftaxdica.xs a}te, 5oed 1(6e04/--rv

1 TV STATION FOR 25 CONSECUTIVE MONTHS BARB total week share of audience, FRANCISCO PETERS. WOODWARD Jan. '58 -Jan. '60) SAN CHRONICLE NBC AFFILIATE CHANNEL 4 GRIFFIN,

ROADCASTING, April 11, 1960 15 OH PRO G LF

FIRST RERUNS OF ABC -TV "ALL -STAR GOLF" NOW AVAILABLE FOR LOCAL SALE AiNgoift

DEC.1959 RATINGS

MARKET BY MARKET

Albuquerque, N. Mex 9.3 Augusta, Ga. 15.3 Baltimore, Md...... 16.0 Birmingham, Ala 15.9 Boston, Mass 9.0 Cadillac-Traverse City, Mich 12.8 Charleston, S. C.. 13.8 Cleveland, Ohm 8.7 Columbia-Jefferson City, Mo. 17.5 Columbus, Ohio 9.4 Dallas, Tex 10.5 Davenport-Rock Island-Moline, III 11.3 Des Moines-Ames, la... 13.6 One hour of action-packed thrills- Detroit, Mich 8.3 - Durham-Raleigh, N. C 9.3 catching millions of viewers at the Evansville, Ind.- height of their golf enthusiasm! Anderson, Ky 16.1 ' Fresno, Calif 11.0 1 Grand Rapids- Kalamazoo, Mich 10.2 Built-in sponsor loyalty Greensboro-Winston- during the big sportswear, Salem, N. C 12.5.' ouston, Tex. 11.21 beverage, outdoor living and Jackson, Miss. 17.4 spending season. Jacksonville, Fla 20.1 Johnson City, Tenn.- Bristol, Va. 17.3 Kansas City, Mo. 11.0 Released market-by-market Louisville, Ky 18.0 Milwaukee, Wise ... 9.3 just two weeks ago.. .42 top Nashville, Tenn 14.7 markets already closed. Norfolk- Portsmouth- Newport, Va...... 25.3 Omaha, Nebr. 14.4 For details-wire or call Philadelphia, Pa 9.3 Pittsburgh, Pa. 11.3 Portland. Ore. 10.6 WALTER SCHWIMMER, INC. Richmond- Petersburg, FRanklin 2-4392 Va 11.3 Rome-Utica, N. Y. 19.6 75 East Wacker Drive, Chicago 1, Illinois Salt Lake City-Ogden-- Provo, Utah 11.6 San Antonio, Tex 15.0 San Francisco- Oakland, Calif. 9.8 Santa Barbara-San Louis Obispo, Calif 20.1 Savannah, Ga 15.0 Shreveport, La. 15.0 Sioux City, la. 11.5 Tulsa, Okla 9.7 "The cashier slipped and caught her foot in a loose basket of money

...now we are $12.60 short."

"... but it's a small price to pay for the enter- ." (From real, live letters; Ann's brother tainment," concludes the manager of a Fort hasn't written, but we understand he also Wayne company, in a tongue -in -cheek fan letter approves.) to Ann Colone. The Ann Colone Show is daily confirma- The Ann Colone Show (WANE -TV, week- tion of the vitality of local, live daytime tv. It

days, 1 to 1:25 p.m.) includes burlesqued as well takes its viewers (85 % women) out of the kitchen, as conventional physical exercises, interviews provides color, humor, and serious information, with visiting firemen, occasional cooking sprees, draws an audience double that of either of two and, on one memorable occasion, an un- competing network shows. It typifies the Cor- scheduled bout with a chimpanzee that tripped inthian approach to programming -that it is her on a mike cord. not enough to rely on network service, even "Ask stout lady giving instructions to please when it is as good as CBS makes it. Corinthian join in ..." "My tv picture's off but I still hear stations create their own programs to meet spe- sound ... hope you do hair -curling part again cific regional needs and tastes. This builds audi- when set's fixed ..." "My specialty is spaghetti ence loyalty, wins viewer respect, helps make ... I get the real cheese at your brother's grocery. friendly prospects for our advertisers.

Responsibility in Broadcasting VS CO BE A3M 3S OPEN MIKE,

Tv specials sell for Benrus the nation. It appeared to furnish the ideal vehicle for my initial efforts with EDITOR: 1 have been travelling ex- ... the druggists. Some 70 elected to sup- tensively and have only just returned the promotion with minute to my office to find myself modestly plement the average expenditure was famous. spots ... $30. With an assist from one of the While I know that this fame is as local suppliers we topped $2,500 in a ephemeral as today's snow, I am none category completely new to our station. the less most pleased. A good deal of With of Yankee base- the pleasure stems from hearing from our broadcast games beginning in mid -April, it nice people and friends who used my ball was comparatively easy to capitalize on article in your magazine (MONDAY my many new contacts. A 30- minute MEMO, page 24, March 14) as an program preceding the games was com- excuse or a reason for calling me or pletely bought out by the druggists for writing me. . . .-Harvey M. Bond, the season Some the initial corn - Advertising Director, Benrus Watch ... of mitments are still in effect. The total Co., New York. budget for each drug store on our station $180 a year and The other way around starts from goes upward to include 20 or 30 clients who EDITOR: Your good publication saw spend in excess of $250 a year. fit to report in some detail on the Warning: Before the presentation, the speech by Paul Morgan, Campbell - decision must be made as to whether Mithun vice president and head of our the promotion will be open or available Los Angeles office, to the Southern only to the local Pharmaceutical Assn. California Broadcasters Assn. (BROAD- members. -Joseph P. Kimble, Sales CASTING, March 21). Manager, WSCR Scranton, Pa. Due apparently to a "lost line," you quote Mr. Morgan as saying " ... satu- Criticism is two -way street ration radio is perhaps the number ... EDITOR: Agency one mistake advertisers make in Los media director Clay Rossland (Campbell -Mithun Inc., Chi- Angeles . . . Actually, Paul Morgan said just the cago) charges because newspapers are opposite. To quote: competitive to broadcasting press view- points "are not necessarily . . . un- . . Saturation radio for mass -con- sumed products such as food gets buyer biased" (MONDAY MEMO, page 20, March action! We have proof on this in prod- 21). True! uct after product.... Don't undersell Most Detroit critics I know, jolly old radio. Try to help the advertiser budget Andy Wilson (radio-tv, Times), twink- enough dollars to do the job. In my ling brush -cut J. Dorsey Callaghan (drama, Free Press) opinion, underbudgeting is perhaps the and amiable John McManus number one mistake advertisers make (books, News), for example, in Los Angeles." are biased in favor of the media they criticize. KOTV The misquote places us in a position If they weren't they'd be raving mad TULSA (H -R) of seeming to talk against something men. Is agency-man Rossland so ac- we believe in strongly. Walt Angrist, climated to sponsor-subservience he KHOU -TV public relations director, Campbell - can't understand the simple fact of the HOUSTON (CBS -TV Spot Saks) Mithun Inc., Minneapolis, Minn. press that most editors and publishers wouldn't dream of asking critics to KXTV Drug market potential slant SACRAMENTO (H-R) their stuff? EDITOR: I was very interested in the an- Point in example: Harvey Taylor WANE -TV nouncement in your issue of March 7 writing in Detroit Times of Civic Light FORT WAYNE (H -R) (page 40) entitled "Drug market." It Opera (big deal, now defunct, project appears that a great opportunity awaits underwritten by most big Detroit ad- WISH -TV broadcasters in small and medium -sized vertisers) : "Last night's production INDIANAPOLIS (H -R) communities for this kind of commer- may not have been light, and it cer- cial traffic. WANE -AM Our experience in a market of ap- FORT WAYNE (H -R) proximately 230,000 may be of interest: BROADCASTING we learned that the average local drug SUBSCRIPTION PRICES: Annual subscription WISH -AM store spent some $50 a year for adver- for 52 weekly Issues $7.00. Annual subscription INDIANAPOLIS (H-R) tising; we discovered that no commit- including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. ments could be made by the local Phar- Subscriber's occupation required. Regular Is- maceutical Assn. We were required to sues 35# per copy; Yearbook Number $4.00 Per copy. solicit some 80 drug stores individual- SUBSCRIPTION ORDERS AND ADDRESS ly... CHANGES: Send to BROADCASTING Circula- In March 1957, NBC ran a tremen- tion Dept., 1735 DeSales St., N.W., Washing- - ton 6, D.C. On changes, please Include bath dous 30 -day promotion on a public old and new addresses. SpraTIIeNa service basis for the local druggists of 19 tainly wasn't opera, but by God it was public. This is exactly why I wrote a civic!" letter to the chairman of the FCC in- Radio -tv reviewing the press is a stead of following a much more con- KJEO good idea; glad to see CBS is going to venient and easy practice of making a -TV do it; Time and Newsweek have been telephone call. You will also notice that at it for years. -W.T. Rabe, Radio -Tv these letters which I have written are Central California's Critic, The Michigan Catholic, and in fact public record and publicly avail- #1 Prime Time Station Radio-Tv Program Director, U. of able . . . with proof from the Detroit. In the light of all this, where is the contradiction between my testimony EDITOR: I was most interested in viewers themselves:* Clay and my actual policies as represented Rossland's comments (MONDAY MEMO, in .my letters back in 1958? Further let March 21) on the Channel fact that no broad- me ask where there is any improper casters criticize the newspaper industry or unethical conduct on my part? in the same way in which they (the You will notice that in the course newspapers) criticize the broadcasting of my testimony before the [commit- industry. tee] I not only urged the adoption of an However, I am wondering if Mr. ethical code for the regulatory agencies. Rossland is aware that a Cincinnati I also said that I strongly favored a radio station (WSAI) is engaging in separate bill to provide a code of ethics just this sort of activity. Several times for the Congress to proscribe members a day either the news director or the of Congress from accepting hospitality general manager devote time to com- from lobbyists just as in my judgment ment on the two Cincinnati newspapers. members of federal agencies should be The comments are not always critical, proscribed from accepting hospitality but they are usually very good. -Rich- from people who have business before ard H. Gleick, WMUB (FM) (Miami their agencies. - William Proxmire, U.), Oxford, Ohio. U.S.S. EDITOR: Clay Rossland'S MONDAY [Sen. Proxmire is right, of course, that in his testimony before the House committee MEMO is as welcome and refreshing he upheld the right of members of Congress an article I've come across in to "contact" agencies on behalf of their con- some stituents. But, in our view, those who urge time . . . I'd appreciate permission to a stricter morality on the part of regulatory officials themselves must be, like Caesar's use all or part of Mr. Rossland's article wife, above the suspicion of attempting to on one of my future programs and, if influence the outcome of a regulatory matter. Sen. Proxmire cannot deny that he at- possible, for insertion in an area news- tempted just that in the Marinette -Green Bay case. albeit his correspondence was paper or two. It's worth a try. Bert made part of the public record. -THE EDI- Getzug, KBRK Brookings, S.D. TORS] [Permission granted providing the article is not quoted out of context and full credit Pay for not watching is given.-THE EDITORS.] EDITOR: The current hassle between *ALL DAYS cartoonist Al Capp and his New York Proxmire A WEEK Sen. gives his views telephone company over being charged EDITOR: In all fairness, I would ap- extra for not being listed in the tele- DELIVERS MORE preciate it very much if you would phone directory has potentialities. print some of the testimony which I did For instance: pay tv is obsolete be- VIEWER HOMES in fact give to the House Committee fore getting started. The idea should FROM 6 to 10 P.M.! on Interstate & Foreign Commerce on be to make people pay for not watching the bill for a code of ethics for regu- tv at all. Then the pollsters could de- (Source: Current ARB with 34.8 Rating) termine what program people are will- latory agencies . . . ing to pay not to watch and thereby Yet KJEO -TV rates are I'm delighted that you have high- right with the lowest in assemble some meaningful statistics. lighted this situation, but I feel very The FCC could then determine what the area. See H (BROAD- your -R strongly that your presentation stations are fulfilling their undefinable Representative early for CASTING, March 28) has been about as "public interest" phrase by assuming your best prime time buys. unfair and unbalanced as it can pos- that the stations doing the best job of sibly be. keeping people away from the degrad- I'm enclosing a complete text of my ing influence of tv must be doing so remarks before the House Committee "in the public interest." This is merely on Interstate & Foreign Commerce .. . the reverse negative logic the commis- JE You will notice that I explicitly say sion has applied in other decisions. channel that a Senator not only can call on BBDO could buy space in newspapers bureaus, agencies, etc., but that I in to inform the public of the public serv- Fresno, California fact do it myself, that I consider it ice their clients were performing by a duty... J.E. O'Neill President buying time on the tv stations that the - You will notice that at no time did public was paying for the privilege of Joe Drilling - Vice President and General Manager I ever say that Senators or Congress- not watching. W.O. Edholm- Commercial Manager men should not approach or write fed- And the "new Confederacy" could eral agencies You will notice that solve their right -to-vote dilemma by See your Ii -R representative ... HR414 I also claim that it was very important simply instituting a high non -poll tax that the Senator make such a contact for the privilege of not voting. . . . in some form which could be made -Lewis Sherlock, Denver, Colo.

20 (OPEN MIKE) BROADCASTING, April I1, 1960 PULSE:ÄND:.HO..9NR ( Jan.60) ' (Nov. 59) TAMPA -ST. PETERSBURG ONE OF AMERICA'S 10 FASTEST GROWING MARKETS

10,000 watts...twice the power of any other station in the market L Delivers the market at the lowest cost per thousand

Total coverage area delivers the big plus market

of 21 rich Florida counties

TAMPA Represented nationally by ` , FLORIDA GILL -PERNA CONSOLIDATED SUN RAY STATIONS WPEN, Philadelphia ... WSAI, Cincinnati ... WALT, Tampa

BROADCASTING, April 11, 1960 21 MONDAY MEMO

front JOHN G. COLE, senior tv producer, Sullivan, Stauffer, Colwell & Bayles, New York Which city do you dig? For 25 years, more or less, broad- New York says: Dining casters and advertising men have been They spend millions to make Holly- Hollywood says: traveling back and forth from coast to wood the Entertainment Capital of the Definition of a New York restaurant: coast, interchanging talent with client, World, but you can't get a $4.80 ticket A converted brownstone that needs a agency with producer, salesmanship to a first -class play. coat of paint. The lower the ceilings, with showmanship. Has this quarter of the higher the prices. Television a century brought the two coasts to- New York says: gether in terms of opinions, attitudes Hollywood says: Hollywood is a great restaurant town and ideas? Well, according to a com- You can always tell a New York tv if you like eating avocados in the dark. pletely partial survey based on un- program because the lighting is bad, substantiated and irrelevant information the women homely, and the plots de- Friendship the answer is: "Well, hardly!" The East pressing. Hollywood says: just doesn't dig the West, and visa New York says: Even if you want to, it's pretty tough versa. Jet or no jet, the coasts are still You can always tell a Hollywood tv to cut through the knot in that old as far apart, opinion -wise, as they were program because the only believable school tie. in the days of the covered wagons. thing in it is the horse. New York says: And why not? What Southern Cali- A friend in California is anyone fornia broadcaster in his right mind is you've done business with in past to know or care very much about the going 24 hours. "optimum productive marketing mix" (don't ask us what it means) "new busi- Clothes ness- oriented exposure" (who's losing Hollywood says: what accounts) "media fringe areas" You will never catch me walking and "advertising erosion factors." By down Madison Ave. with a rolled um- the same token, the average eastern ad brella and a charcoal brown derby. man is a little bewildered by strobe New York says: effects, lens densities, mat -a- scope, opti- If you really want to get dressed up cal sound and registered fine grains. in Hollywood, you put on a clean sweat But what about the world outside shirt. business? Doesn't the coast see eye to eye on everyday things like social life, Business friendship, the weather? Again: "Well, Hollywood says: hardly!" New York and Los Angeles All business in New York is con- have some definite ideas about each ducted between 3:30 and 5:00 p.m. other and some of them are pretty right after the client luncheon and just pithy. To wit -wise: before the commuter cocktail. New York says: Weather Mañana! Hollywood says: There are only two kinds of weather Social Life in the East -August and blizzards. Hollywood says: New York says: The Connecticut cocktail party is The climate in California is fine - composed of equal parts of Beefeater's if you can stand sunshine 24 hours a Gin, Bermuda shorts and bum dialogue. day. New York says: No matter how hot it gets during the Commuting John G. Cole began his advertising day in California, there still is nothing Hollywood says: career in mid -'30s in copy dept. and to do at night. Commuter trains are like cattle cars radio production at Gardner Adv., St. So what can broadcasters and ad- when you get on and slaughter chutes Louis, moving to Compton Adv., N.Y., vertisers do about this frightening spread when you get off. I wouldn't take three in 1939 as copywriter on Procter & in ideas? What can they do? They can hours out of my day to suffer like that Gamble. In 1941 he returned as direc- rejoice in it! This is what creates the if I owned the railroad. tor of Vox Pop show for Ruthrauff & healthy feeling of competition that's New York says: Ryan. For eight years he was radio di- exciting and idea -provoking. What would California do without rector and tv supervisor (Ellery Queen, When you get a top Hollywood pro- the frantic freeways? Someone has to The Shadow, Aunt Jenny, Arthur God- ducer enthusiastically combining his support Forest Lawn. frey, Big Town, Four Star Revue, etc.), talents with a New York tv expert (who the last three as head of radio -tv pro- knows when and where to put the Amusement duction for R&R. He went west in 1953 show) you've got a happy marriage. Hollywood says: as assistant director of Hollywood office When a top commercial producer adds What is all this nonsense about mu- of Sullivan, Stauffer, Colwell & Bayles, that extra touch of Hollywood know - seums and art galleries? 90% of the but transferred back to New York last how to a hard -hitting sales message, New Yorkers don't know the difference April. He is now senior tv producer for you've got a winning combination. between a fossil and a Picasso. SSC &B. Opinion -wise, viva la difference!

22 BROADCASTING, April 11, 1960 HOW DOES A RIVET SOUND? Like the noisy whir of huge cranes and rising girders. Like the wham, thwack of a pile driver or the bellow of a busy foreman. Loud, rushing, prosperous noise. It's a proud sound .. . the busy sound ... the booming sound of the remodeling of a city. Here in Baltimore, it's also the gigantic sound of the world's largest steel plant where Marylanders earn millions of dollars each year ... spend millions of dollars each year. Add this to the millions more earned by Marylanders in other industries and you have one of the richest most valuable markets in the country. And, right in the middle of this market is the voice of this market, WBAL -RADIO ... a station that can iron out your clients' sales problems. It's the station that produces sales. It's a steel at twice the price! The progressive station with the Sound of Elegance, the Sound of the Sixties. WBAL-RADIO, BALTIMORE Broadcasting in the Maryland tradition /Nationally represented by Daren F. M cGavren Co., Inc. n Associated with WBAL FM -TV

T BROADCASTING PUBLICATIONS INC. PRESIDENT Sol Taishoff VICE PRESIDENT Maury Long VICE PRESIDENT Edwin H. James SECRETARY H. H. Tash TREASURER B T. Taishoff COMPTROLLER Irving C. Miller AsSr. SEC.-TREAS. Lawrence B. Taishoff BROADCASTING

THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING TELECASTING Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8 -1022. EDITOR AND PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James EDITORIAL DIRECTOR (New York) Rufus Crater SENIOR EDITORS: J. Frank Beatty, Bruce PUT THEM ALL TO- Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. GETHER AND THEY ASSOCIATE EDITOR Harold Hopkins 10, ASSISTANT EDITOR: Dawson Nail; STAFF SPELL CHANNEL WRITERS: George Darlington, Malcolm Oet- WSLS -TV IN ROANOKE, tinger, Leo Janos, Sid Sussman, Richard Calistri; EDITORIAL ASSISTANTS: Bob VIRGINIA. PUT THEM Forbes, Patricia Funk, Pauline McTernan. TOGETHER 58 SECRETARY TO THE PUBLISHER: Gladys Hall COUNTY MARKET, TO- BUSINESS TV HOMES, 448,000. V.P. & GENERAL MANAGER Maury Long TAL ASSISTANT TO THE PUBLISHER: THE PEOPLE IN THESE Lawrence B. Taishoff SALES MANAGER: Winfield Levi (New York) 58 COUNTIES BUY THE SOUTHERN SALES MANAGER Ed Sellers PRODUCTS ADVERTISED PRODUCTION MANAGER George L. Dant TRAFFIC MANAGER Harry Stevens ON WSLSTV. CLASSIFIED ADVERTISING Doris Kelly ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. COMPTROLLER Irving C. Miller ASSISTANT AUDITOR Eunice Weston SECRETARY TO GEN. MGR Eleanor Schadi

CIRCULATION & READER'S SERVICE SUBSCRIPTION MANAGER... Frank N. Gentile CIRCULATION ASSISTANTS: Charles Browne, Gerry Cleary, David Cusick, Christine Harageones, Jermie W. Hawley, Edith Woo. DIRECTOR OF PUBLICATIONS John P. Cosgrove BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5 -8354. Editorial EDITORIAL DIRECTOR Rufus Crater BUREAU NEWS MANAGER... Donald V. West ASSOCIATE EDITOR David W. Berlyn N.Y. FEATURES EDITOR Rocco Famighetti ASSISTANT EDITOR Jacqueline Eagle STAFF WRITERS: Richard Erickson, Ruth Streifer. TELEVISION Business NATIONAL REPRESENTATIVES, SALES MANAGER Winfield R. Levi SALES SERVICE MGR. Eleanor R. Manning BLAIR TELEVISION ASSOCIATES EASTERN SALES MANAGER.. Kenneth Cowan 'o ADVERTISING ASSISTANTS: Donna Trolinger, Diane Halbert. Chicago: 360 N. Michigan Ave., Zone 1, FBA BROADCASTING Central 6 -4115. TIME BUST NESSWEEnLY OF TELEVISION AND RADIO MIDWEST NEWS EDITOR John Osbon 1736 DSles St., N. W. Washington 6, D. C. MIDWEST SALES MGR.: Warren W. Middleton ASSISTANT Barbara Kolar NEW SUBSCRIPTION ORDER Hollywood: 6253 Hollywood Blvd., Zone Please start my subscription immediately for- 28, Hollywood 3 -3148. SENIOR EDITOR Bruce Robertson issues of BROADCASTING $ 7.00 EI 32 weekly WESTERN SALES MANAGER Bill Merritt 52 weekly issues and Yearbook Number 11.00 ASSISTANT Virginia Stricker 11 Payment attached Please Bill Toronto: Burton Road, Zone 10, Hudson 9 -2694. CORRESPONDENT: James Montagnes.

name title /position BROADCASTING° Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: company name BROADCASTING*-The News Magazine of the Fifth Estate Broadcast Advertising° address was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Broadcasting Telecasting* I city Tone state Send to home address - - ° Reg. U. S. Patent Office F Copyright 1960 by Broadcasting Publications Inc.

24 BROADCASTING, April 11, 1960 good music pays off... set your sales with SESAC RECORDINGS 6BIG '60 PLUS "DRUMMERS ' 6 sales plans to choose from. Send for complete listings on SESAC's new LP Program Service. * Trademark

SESAC INC. THE COLISEUM TOWER 10 COLUMBUS CIRCLE N.Y. 1 9, N.Y.

BkOADCASTING, April 11, 1960 25 Compliments by the sackful! Across our desk come letters of honest and before have I enjoyed watching television sincere praise like the letter from the Navy as much." The satisfaction of our viewers, wife who wrote: "Your station has always af- as expressed by the volume and content of forded the finest entertainment ... we have our mail, is more impressive, we think, lived in many parts of the country and never than any rating picture could be.

Represented by

CHANNEL 10 COCK -OF- THE -WALK IN THE PROVIDENCE MARKET

26 BROADCASTING, April 11, 1960 f BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

April 11, 1960

Vol. 58 No. 15 NETWORKS PRIME FOR FALL BATTLE A three -network scramble for tv audience begins to shape up There'll be decline in westerns, rise in situation comedy CBS and NBC still strong on specials, ABC on regular shows

The big guns with which the three Smith Show, Be Our Guest, Ann Sothern understood that there are no plans for television networks will fight it out for Show, Johnny Ringo, Hotel de Paree, new ones in the schedule. 1960 -61 program supremacy were be- Manhattan, Mr. Lucky and Markani. And while science and other space ing set in place last week. NBC -TV turned in its Sunday Show- age developments will play a big role in Every indication pointed to the case specials series and its Friday night planned public service and documen- closest fight for audience favor that specials time period (while opening an tary shows, they're waning as fictional television has yet seen. hour on Monday to specials), lost Peter material. Two space shows found their ABC-TV and NBC-TV formally re- Gunn and the Gillette fights to ABC - way into last year's schedule. Both will vealed their tentative new fall nighttime TV, and dropped Alcoa -Goodyear The- disappear this year, with no replace- schedules in affiliates' meetings which atre, Law of the Plainsman, The Law- ments in that category. also left little doubt that their guns were less Years, Masquerade Party, Arthur Mystery- detective shows are still pop- being trained first on each other. CBS - Murray, Ford Startime, Wichita Town, ular, but there's no overwhelming trend. TV in No. 1 position by both ABC-TV Johnny Staccato, People Are Funny, ABC -TV's adding three and dropping and NBC -TV counts, had no affiliates Troubleshooters, M- Squad, Man and three. NBC -TV's adding six and drop- meeting and revealed no plans, but it the Challenge and Man from Interpol. ping three. CBS -TV's dropping two at was learned that its nighttime schedule Westerns Down The current stand- present does not have any new ones in is approximately three- fourths set. The ings turn up another interesting point: its new schedule. basic components of this lineup are It looks as if westerns have reached Comedy and situation comedy look identified in the chart on page 29. saturation and from here on they will strong next fall. ABC -TV's adding four, In addition to the array of regular be fewer than in the past. ABC-TV has dropping one; NBC -TV's adding three, programming, the networks were draw- added only one new western this year, dropping none, and CBS -TV, while ing up their "secret weapons" -the spe- while dropping three of its old ones. dropping at least two, is known to have cials. At NBC-TV the score is reversed: added three already with plans for The Difference Many observers Three new westerns against a single several more. thought these might be even more tell- old one biting the dust. CBS -TV has Specials Up at CBS Specials will ing than the regular series in the battle plans to drop three westerns, and it's still be a major factor. CBS -TV is plan- for audience, though this thought ob- viously was not shared by ABC -TV, traditionally long on regular programming and short on specials and planning to maintain much the same pattern next season. One of the things disclosed by the new program planning is what won't be back next year -at least 47 programs now on the air are missing from current drafts of the schedule. ABC -TV will give up on The Alaskans, Johnny Staccato (also on NBC -TV now), Bourbon St. Beat, Orig- inal Amateur Hour, the Bronco and Sugarfoot combination (which may yet find its way back into the schedule), Broken Arrow, Keep Talking, Steve Canyon, Take A Good Look, Wednes- day Night Fights (but ABC -TV will have Gillette's fights on Saturday), Pat Boone Chevy Showroom, Man From Black Hawk, Black Saddle, John Gun - New guns for NBC -TV Don Durgin, Lion last week. The scene is from The ther's High Road, and Jubilee USA. sales vice president of NBC -TV, had Tall Man, a series built around the CBS -TV gave up Alfred Hitchcock the spotlight while one of the network's rivalry of New Mexico Sheriff Pat Gar- Presents to NBC -TV, and will drop new fall programming entries had the rett and Billy the Kid. It goes into the The Texan, Dennis O'Keefe, Tightrope, screen when affiliates and network offi- Monday night 9 p.m. slot vacated by Man Into Space, The Millionaire, Kate cials got together at the NAB conven- Peter Gunn, moving to ABC -TV.

BROADCASTING, April 11, 1960 27 ning even more this year than last, public its plans was attributed by its as successful as Maverick has been. including 26 CBS Reports hours, and own officials to realistic competitive `Into the Brush.' If anyone, includ- is modifying contracts with sponsors to caution: A desire to (1) wait and see ing FCC Chairman Ford, had any allow more than the two pre -emptions what the other networks have scheduled doubt about where Mr. Kaiser stood on of each show allowed last year. NBC - before committing its own plans, and the question of advertiser involvement TV already knows it will have eight (2) minimize the opposition's chance to in programming, the industrialist set Bob Hope specials, two with Jerry Lewis, employ this same counter-programming them straight: six with Dean Martin, eight David O. technique against CBS -TV. "Were Edgar and I and our asso- Selznick dramas, five Dore Schary Civil For similar reasons few people ex- ciates concerned with getting into the War specials plus the Oscar, Emmy and pected the schedules revealed by ABC - brush of details? You bet we were! We Tv Guide award shows. It has set aside TV and NBC -TV to their affiliates to believe that anything worthy of our the 10 -11 p.m. Monday hour for spe- remain pat. Indeed, ABC -TV made one going into with others deserves our cials, which will include an undeter- change last week, substituting an an- organization contributing our own best, mined number of Steve Allen programs. thology for the originally schedule D unstinted efforts. We see participation ABC-TV will stick to its emphasis on Solitaire in the Friday -night lineup. in a major national television project as regular shows with relatively few spe- Further changes seemed sure. But mean- demanding complete teamwork by all cials. while the night -in and night -out agenda concerned. We need to feel that the The reluctance of CBS -TV to make stood last week as depicted on page 29. Kaiser organizations absolutely believed in and would do our part, shoulder to shoulder, with ABC -TV and 20th Cen- Bulls on the loose at ABC -TV tury-Fox Television and you of the ABC -TV trotted out Henry and Industrialist Henry Kaiser, intro- stations... . Edgar Kaiser, Spyros Skouras and Pete duced by his son Edgar, urged affiliates . . Never has there been as poten- Levathes, two agency presidents, key to get behind the new Kaiser -sponsored tially powerful a medium of reaching executives of Bristol -Myers and Ral- Hong Kong series. He called for them people's minds as television. Yet tele- ston- Purina, five girl cheerleaders and to support it as solidly as they had vision's power is undermined by shoddy the chairman of the FCC to pep up its backed Maverick when that show first programs and by sloppy, ineffectual April 3 meeting with affiliates. came up against what was then the commercials. Television earns its way Some 250 representatives of affiliates virtually unchallenged combination of only as it does a top job for the people at the Sunday afternoon session in Chi- Jack Benny and Ed Sullivan (CBS -TV) and also for the advertiser. Together, cago heard network executives report and Steve Allen (NBC-TV). In putting we must always do a better job right in football talk-a lingo especially Hong Kong against Wagon Train in the down the line...." popular at ABC -TV since its coup with 7:30 Wednesday period, he said, "we're Mr. Skouras, head of 20th Century- the NCAA football games a few weeks tackling an even tougher objective." Fox, and Mr. Levathes, president of ago -that their network already has But he showed no doubt that an all-out the television subsidiary, also appeared carried the programming ball deep into effort by the producers 20th Century- briefly in support of the Hong Kong enemy territory and now has it "first Fox Television; the network, the affili- project, which President Treyz de- down and goal to go." ates, the sponsor and the agency, Young scribed as "the most expensive weekly President Oliver Treyz and his col- & Rubicam, would make the venture one -hour series in the history of ABC leagues had some news to break -in- and, I believe, in the history of the tele- cluding the snaring of the high -rated vision medium." Others estimated un- Peter Gunn detective series from NBC officially that the weekly cost would complete with its sponsor, Bristol - come to about $135,000 for production Myers. The affiliates heard of 15 new alone. programs for the fall schedule (see page Why Gunn Traveled George Grib- 29), plus further details on the hour- bin, president of Young & Rubicam, long Hong Kong adventure series with Kaiser agency on the program, and which ABC hopes to buck NBC's high - Walter Craig, head of Norman, Craig riding Wagon Train for the first time. & Kummel, the other Kaiser agency, Big Day On the money side, with- also were introduced to the affiliate dele- out going into details, Leonard Golden- gation. son, president of the parent American Ed Gailthorpe, vice president of Bris- Broadcasting-Paramount Theatres, re- tol- Myers, said his company's decision ported that on one day alone, the Friday to move Peter Gunn to ABC was based before the meeting, President Treyz had on ABC's "meteoric growth." He was racked up $89 million in orders, or sorry, he said, "that we didn't have more than ABC-TV used to bill in a the foresight to move sooner." He urged whole year. The figure covered both affiliates to (1) clear for it and (2) pro- time and production costs. mote it Frederick Ford, new chairman of the Geoffrey Baker, vice president of FCC, spoke briefly at the end of the Ralston Purina, sketched his company's three -hour session. He said it was the philosophy that there's more to tele- first such meeting he had ever attended vision than high ratings. Ralston and that he was "much impressed." Re- Happy prospects ABC -TV affiliates Purina, now sponsoring High Road, calling that he participated as commis- were given exuberant descriptions of which is not slated to return next fall, sion counsel in the FCC hearings on the the network's fall program plans by will sponsor Expedition in the 1960 -61 merger of a hard- pressed ABC with Leonard Goldenson (I), president of season. This is one of ABC -TV's two United Paramount Theatres in the early American Broadcasting - Paramount half-hour entries in the all- network 1950's, he decided both he and the net- Theatres, and Oliver Treyz, president public -service plan worked out at the work had "made some progress" since of ABC-TV. Here they beam in con- suggestion of former FCC Chairman then. templation of the new schedule. John C. Doerfer. It is being scheduled

28 (FALL PROGRAMS) BROADCASTING, April 11, 1960 How next fall's tv network schedule looks now

7 -7:30 I 7:30-8 8-8:30 I 8:30 -9 I 9 -9:30 9:30 -10 I 10 -10:30 10:30 -11 I

ABC MAVERICK I LAWMAN REBEL (startsNó 30) ISLANDERS CHURCHILL

DENNIS i WHAT'S CBS LASSIE ED SULLIVAN GE THEATRE JACK BENNY THE MENACE! MY LINE NO PLACE ONE HAPPY LORETTA BARBARA SUNDAY NBC PROJECT X DINAH SHORE LIKE HOME I FAMILY I YOUNG STANWYCK

ABC CHEYENNE SURFSIDE SIX ADVENTURES IN PARADISE PETER GUNN

BRINGING I DANNY ANDY FACE CBS HENNESEY UP BUDDY THOMAS GRIFFITH THE NATION

WELLS I HOLLYWOOD RIVERBOAT TALL MAN SPECIALS MONDAY NBC FARGO ANGEL ONE STEP STATION ABC EXPEDITION BUGS BUNNY RIFLEMAN WYATT EARP1 STAGECOACH WEST BEYOND TIME FATHER TOM EWELL SKELTON GARRY MOORE CBS KNOWS BEST

TUESDAY NBC LARAMIE HITCHCOCK DANTE WESTERNER THRILLER

OZZIE & ABC HONG KONG HAWAIIAN EYE NAKED CITY HARRIET

CBS 601 PARK AVE. U.S. STEEL /ARMSTRONG

PRICE IS I PETER & NBC WAGON TRAIN PERRY COMO TAB HUNTER WEDNESDAY RIGHT MARY

G UE ARD!DONNA ABC HO REED McCOYS I DOWN HOME 1 UNTOUCHABLES YANK

CBS ALLYSON

BACH. THIS IS

OUTLAWS MASTERSON TENN. FORD 1 GROUCHO THURSDAY NBC FATHER YOUR LIFE

FLINT 77 ANTHOLOGY ABC CLARK HARRIGAN SUNSET STRIP 1 DETECTIVES STONES

CBS RAWHIDE PUB. SVC.

FRIDAY NBC RAVEN HEADQ'TRS AT &T MUSICALS 1 MICHAEL SHAYNE

ABC ROARING 20's BEAVER LAWRENCE WELK 1 GILLETTE FIGHTS

STATION PERRY MASON WANTED 1 HAVE GUN I GUNSMOKE CBS TIME STATION BONANZA KLONDIKE DEPUTY 1 WORLD WIDE 60 SATURDAY NBC TIME

Tuesdays at 7 -7:30, station time. But ABC -TV's second public- service entry placed at 35.1 %, as against CBS -TV's ABC -TV said that in return it would in the three-network pact is a 26 -week 33.8 and NBC's 31.1. But because ABC leave 10:30 -11 on those nights open documentary series based on Sir Win- lacks "equal station facilities" in a num- for affiliates to program locally. ston Churchill's memoirs, which is set ber of markets, they continued, it is Costs Cut Mr. Baker said ABC - for Sundays at 10:30 -11. But officials second in national share: 33.5% as TV's President Treyz had cut the spon- indicated there will be an increasing against 35.9 for CBS-TV and 30.6 for sorship cost of Expedition "to the number of public -affairs specials. Mr. NBC -TV. Some of the missing markets: bone." Ralston Purina, he said, is will- Goldenson said the public -affairs budg- Louisville, Grand Rapids, Providence, ing to pass up high- priced, high-rating et was being expanded "three or four Birmingham, Jacksonville, Rochester, shows so long as it can get modestly times" and might be increased further. and Syracuse. priced programs which do a job com- After an opening by five cheerlead- Resolutions In half -hour program mercially. He credited television as an ers, a story of ABC -TV growth was ratings, the affiliates were told, their important factor in the company's own spelled out in a slide -film presentation network has done "very well," with 20 growth. by Julius Barnathan, vice president for of the top 50, compared to 21 for CBS - Mr. Baker also said that Ralston affiliated stations, and Bert Briller, di- TV and 9 for NBC -TV. Moreover, it Purina hoped to furnish material -not rector of sales development. They said was reported, of the 61 three -station as â sponsor and not for credit -which ABC -TV's share of audience is No. 1 markets ABC-TV affiliates are first in would enable affiliates to present local in the so- called Nielsen multi- network 27, CBS -TV first in 25 and NBC-TV public- service programs tied in with area, 24 markets where all three net- first in 9. the Expedition theme. works compete: ABC -TV's share was NBC -TV PLANS: NEXT PAGE

BROADCASTING, April 11, 1960 29 recent events not by pressing the panic NBC -TV FALL NIGHTTIME PLANS button but by taking sane, considered and substantial measures of self regu- Affiliates hear that network will spend lation and forward looking programming." $120 million to put its shows together Mr. Durgin's presentation stressed NBC -TV's advance in daytime billing, NBC -TV let its affiliates in on their of markets, and (2) that subsequent, which he said jumped over $16 million fall nighttime program schedule last full national ratings showed NBC -TV during 1959 while ABC-TV was gaining week (April 3), along with the news ahead of ABC -TV. He also showed some $7 million and CBS-TV was gaining that the network would spend $120 rating tabulations that found westerns $6.8 million. This jump put NBC -TV's million to put it together. The already - on NBC -TV and CBS-TV faring better daytime billings at $81,532,000, sec- set inventory includes 23 new series, than westerns on ABC-TV, "the net- ond to CBS -TV's $92,566,000 and even though fewer than that number work with the most westerns." ahead of ABC -TV's $29,005,000. (In will find a slot in the fall. Scatter Eggs Mr. Sarnoff, in a ref- over -all 1959 billings NBC-TV stood at The meeting, which NBC -TV staged erence to ABC-TV so clear that it didn't $235,291,000 against CBS -TV's $266,- in the Palmer House at the same time need identification, said that "we will 355,000 and ABC -TV's $125,665,000.) version in ABC-TV was conducting its not put all our eggs into one basket Mr. Durgin also described a new the Hilton (preceding story), was notable that stands for a single narrow segment NBC -TV campaign to combat printed for its contrast to that other meeting. of programming especially when it media attacks on television. He pointed heavily on out- - Whereas ABC -TV relied happens to be the kind that is under out that in January this year the New side talent to help stir affiliate enthusi- the heaviest attack. It means, among York Times and Herald- Tribune car- asm, NBC -TV kept it in the family. other things, that we will never take an ried 70 full page print media ads crit- Chair- Aside from general remarks by ad depicting NBC as a rabbit." And in icizing tv as a media buy. man Robert Sarnoff and President Rob- which an appeal to those dual affiliates Promotion Push Mr. Eiges paraded ert Kintner, the show was in the hands between ABC -TV and NBC - can choose a number of new promotional tech- of Don Durgin, network sales vice programs, he remarked that "if you TV niques before the affiliates. They in- president who briefed affiliates on the walk from World Wide 60 [now away cluded "Station to Station Call" (closed fall schedule, and Sydney H. Eiges, pub- sustaining, Sat. 9:30 -10:30] to take the who circuits outlining promotion plans and lic information vice president, de- fights [sold, Sat. 10 -11], you will not scribed extensive promotion plans be- featuring at least three affiliate promo- only be undermining our public affairs tion men at each session, the first April hind the schedule. in you will be feed- efforts your behalf, 21), "Instant Promos" (late- minute The increasing rivalry between NBC - ing the rabbit." TV and ABC-TV was obvious in a num- promotion spots closed circuited to af- ber of remarks sprinkled throughout Mr. Sarnoff also had a competitive filiates for taping and presentation in the various presentations. In several thrust for CBS -TV. While describing the programming that same night) and asides Mr. Durgin referred to trade ads NBC -TV as the network with full cov- "All -Night Billboarding" (an as yet un- run by ABC-TV citing rating triumphs erage from 7 a.m. to 1 a.m., the color disclosed technique by which the net- over NBC -TV, and took pains to (1) network and the No. 1 network in sports work will billboard upcoming shows point out that the particular ratings were and news coverage, he also said it was without taking away from either net- for limited hours in a limited number the network that "met the challenge of work or station time). BROADCAST ADVERTISING THE AUTOMAKERS' HEAVY TV TAB It was $48 million in '59 with spot getting bigger chunk

Automobile manufacturers spent a ment dipped from almost $42 million tional and regional spot tv at $48,966; record high of almost $48 million in in 1958 to $37.5 million in 1959. 026, an increase of 6% over the $46,- television in 1959 but changed their These are the salient features of a 119,575 in 1958. buying pattern last year'. Expenditures report on the auto industry being issued The surge in spot tv can be attributed in spot tv nearly tripled from slightly today (April 11) by the Television Bu- to a keener awareness by auto adver- more than $4.1 million in 1958 to $12.1 reau of Advertising. TvB listed gross tisers of the flexibility of the medium, million last year, while network invest- time expenditures .for network and na- according to TvB, and to the use of

Manufacturer & dealer gross time billings in tv

Spot Network TOTAL Spot Network TOTAL American Motors $1,826,430 $1,826,430 Renault, Inc. 634,030 1,431,689 2,065,719 Chrysler Corp. 2,001,420 9,137,813 11,139,233 Studebaker Packard 85,050 568,524 653,574 Ford Motor Co. 4,163,560 11,860,128 16,023,688 Willys Motors 846,473 846,473 General Motors Corp. 2,953,590 14,284,558 17,252,667 All figures for 1959 Passenger cars by brand: how they spent for tv

Brand Spot Network TOTAL` Brand Spot Network TOTAL' 1. Ford $3,718,610 $6,971,973 $10,690,583 7. Buick 158,070 2,290,425 2,448,495 2. Chevrolet 1,668,340 6,999,165 8,667,505 8. Dauphine 634,030 1,391,643 2,025,673 3. Dodge 308,210 3,982,647 4,290,857 9. Rambler 1,823,630 1,823,630 4. Plymouth 583,860 3,271,125 3,854,985 10. Pontiac 661,660 854,670 1,516,330 5. Oldsmobile 399,110 2,985,241 3,384,351 6. Mercury 236,550 2,728,540 2,965,090 `Manufacturer and Dealer gross time billings.

30 BROADCASTING, April 11, 1960 THE REAL McCOYS

DINAH SHORE

PERRY COMO

OZZIE & HARRIET

ERNIE FORD

DONNA REED SHOW

AMERICAN BANDSTAND LAWRENCE WELK

ARTHUR MURRAY

LEAVE IT TO BEAVER

THIS IS YOUR LIFE

THE LONE RANGER

GAIL STORM

Advertisers who know the value of a big "viewers per home" figure can make book on this - nowhere in the Carolinas will you find family fare to equal that of Charlotte's WSOC -TV. The pick of NBC and ABC, plus high -rated syndicates and top film libraries, is rapidly changing the viewing habits of America's 25th largest tv market. Buy WSOC -TV, the big area station. CHARLOTTE 9 -NBC and ABC. Represented by H -R

WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta; WHIO and WHIO -TV, Dayton

BROADCASTING, April 11, 1960 31 Sources: Nielsen Station Index, February 1900 Institute for Motivational Research, hic., in association with Market Plannin Corporation. an afiìliateg of Bf cCann- Erickson. Inc. FROM ANY ANGLE!

Any way you look at it, KNXT is first in Los Angeles. Sixty consecutive Nielsens prove it. What's more, the latest report shows KNXT°s audience popularity at an all- season high! Channel 2's share of total -day audience is 33% ahead of the second station, 40% ahead of the third. And 17 of the top 30 nighttime, 7 of the top 10 daytime shows are on KNXT. Commercial effectiveness? Again, KNXT is far ahead. When 600 Southern Californians were asked their choice of the station "most likely" to carry the commercials of a company known for honesty and reliability, 51% chose KNXT... more than double the number voting for the runner -up, and more than twice those voting for the other five stations combined. From any angle- audience size, program popularity or commercial responsiveness- your best buy in seven -station Los Angeles remains ... CBS OwnedKNX s-

Channel 2 Represented by CBS Television Spot Sales spot particularly by compact car manufacturers. Foreign car companies were Choices for spot or network by auto brands spot advertisers, TvB's com- spirited tv Make of Car Network Spot Make of Car Network Spot pilation shows. Alfa -Romeo x Jaguar - x General Motors Corp. topped the Ambassador x Lanzia Austin x Lark x x list of auto spenders in tv in 1959 with Borgward x Lincoln x x more than $17.2 million, followed by Buick x x Lloyd - x x MG Ford Motor Co. ($16 million) and Cadillac Caravel x - Mercedes -Benz - x Chrysler Corp. ($11.1 million). (Spot Chevrolet x x Mercury x % figures were based on TVB- Rorabaugh Chrysler x x Morris Minor Citroen x Oldsmobile x x and network figures on leading nation- Continental x - Packard - x al advertisers- broadcast advertisers re- Corvair x - Peugeot - x DKW x Plymouth x x ports). Dart x x Pontiac x x Datsun x Rambler - x Dauphine x x Simca x x in billing DeSoto x x Studebaker - x Jump tv Dodge z x TR 3 - x Edsel z x Toyopet - x led by Prudential Falcon x x Triumph - x Fiat x Valiant x x Led by Prudential Insurance Co.'s Ford z x Vauxhall the nations Ford (English) x Vespa - x $3,776,169 in network tv, Hillman x Volkswagen x x insurance companies last year billed Hudson x Volvo - X $14,040,755 in network and spot tele- Imperial x x Willys x x vision, a 44 percent increase over 1958's total of $9,717,696, according past decade increased to figures released last week by Tele- PEPSI TO BBDO 182%, or a rate of growth five times of the vision Bureau of Advertising, New that rest of the soft -drink industry. company's York. Prudential was also the leader in Agency gets account The "ambitious plans policy sales in 1959, it was pointed out. for growth in the dec- worth $10 -12 million ade ahead necessitated an examination TvB set network tv gross time bill- of all possible advertising ings in 1959 for insurance companies It's been a lush spring for BBDO. Last and marketing facilities available totalled $10,270,755. (Source: LNA- week, the agency received its second to it," Mr. Barnet said, and "the BAR); spot tv gross time billings were new major client: Pepsi -Cola Co., New selection of BBDO was the result...." The Pepsi echelon $3,770,000 (source: TvB- Rorabaugh). York, an account worth an estimated considering agency presentations Top tv spenders were: $10-12 million. Only a few weeks be- also in- fore, BBDO rang up the Dodge ac- cluded William Durkee, vice president Spot Network TOTAL for marketing; John Soughan, vice Prudential Life count, which comes to about $17 presi- $3,776,169 dent Insurance Co. $3,776,169 million in yearly billing. of marketing services, and Philip Allstate In- Hinerfield, advertising vice president. surance Co. 1,964,691 1,964,691 In about one month BBDO has been Mutual Benefit $27 -29 in Health & Acci- tapped to handle some million dent Assoc. 22,160 1,622,120 1,644,280 estimated billings (in accepting Dodge Chrysler clips Welk Equitable Life effective in August, BBDO gives up Assurance Soc. of the US 93,440 1,349,817 1,443,257 $8 -10 million in DeSoto -Valiant busi- to half -time in Fall State Farm ness). BBDO, meantime, is getting addi- Mutual Auto- Dodge division of Chrysler Corp. is tional dealer association via the Dodge mobile Ins. cutting in half its next season's spon- Co. 122,400 562,429 684,829 shift. Pepsi also stands for bottler ad- S. sorship of Lawrence Welk Show on James vertising which is apart from the basic Kemper & Co. 676,331 676,331 ABC -TV. The reduction amounts to National Assoc. corporate structure BBDO handles. of Insurance an alternate hour of the program which Agents 582,920 582,920 Pepsi has used both radio and tv, but is in the Saturday, 9 -10 p.m. period (re- in the past few years has wielded its portedly Welk will stay in that time.) ads heaviest broadcast punch in network Schwerin surveys radio using all four networks in a satu- The decision followed an announce- A survey of commercials tested by ration cover starting in late winter and ment last month (BROADCASTING, March the Schwerin Research Corp., New concluding in the summer. 21) that Dodge would switch from York, during 1958 and 1959 reveals From the start of Pepsi's search be- Grant Adv. to BBDO. Involved in the that as a group, all- cartoon commercials gun March 3, it was known BBDO was change is an estimated $17 million in are "the least effective kind." The rea- in the running and that the account if yearly billing, about half of which in the past had been son: the totally animated commercial, shifted from Kenyon & Eckhardt where earmarked for the Welk effort. SRC says, is "too entertaining the it had been since 1956 would go to It was made known last ... week viewer is beguiled by the enjoyment one of the agency giants. that BBDO, though it doesn't without being sold." Tough Exam Just before Pepsi's take over officially until August, had SRC's survey shows that 48% of announcement April 6, word leaked been consulted in the decision on Welk. totally animated commercials are in- that K &E had lost the account, and Also reported: ABC -TV is offering the effective, as compared with 34% of the that BBDO, Doyle Dane Berbach, Ted alternate hour to a single sponsor or two live action and 27% of the live- cartoon Bates, Norman, Craig & Kummel, advertisers. commercials. Schwerin notes that ani- Compton and Leo Burnett were being It's understood that Dodge's decision mation, in conjunction with live action, considered. Pepsi's president, Herbert partly rested on this consideration: By has "much to recommend it" flexibility L. Barnet last week called the appraisal advertising a full hour every other that permits the advertisers to "charm "the most intensive and exhaustive ex- week the automaker will continue to the viewer before selling him and to amination of those agencies equipped to benefit from identification with the pro- blend exaggerated hyperbole or humor fill the company's requirements." gram while releasing additional money with naturalistic demonstration." Mr. Barnet said Pepsi's sales in the for more "flexible" advertising.

34 (BROADCAST ADVERTISING) BROADCASTING, April 11, 1960 IN INLAND CALIFORNIA (AND WESTERN NEVADA)

Kern County Administrative and Courts Building Beeline station radio broadcast markets are fertile with sales potential. For example, in Bakersfield - home city of KERN - retail sales are even greater than in Erie, Pa. (with almost 3 times more population) and San Bernadino, Calif. (almost twice as CWCAllf

big!) . KOHO RENO Kern County, with Bakersfield its county seat, pro- KFBK G SACRAMENTO duces a quarter of all the State's oil ... is the third largest agricultural county in U. S.... is important KBEEGMO\S BM') adatlitiA4 in mining, food -processing, metal fabrication and as Km o FRESNO a distribution center. The most effective way to beam your radio mes- KERN o BAKERSFIELD sage into the thriving Bakersfield market is on KERN, the Beeline station in Bakersfield. SACRAMENTO, CALIFORNIA As a group, Beeline stations give you more radio homes than any combination of competitive stations PAUL H. RAYMER CO., . at by far the lowest cost per thousand. (Nielsen & SR &D) NATIONAL REPRESENTATIVE Sales Management's 1959 Survey of Buying Power

BROADCASTING, April 11, 1960 35 , k7N`\ L , ', ® 1 lailluili .. IlloNi/ ° . , , `-..` -; O alame%ilin . a: M .11,005, ,_ 6p/'/imioMR mom momma lm/ota!/ri`h%ofm ® B1.IS®m r/i: a " 1M1N r ®®® w S 1m o ®®® e /®eor®s®® k ®!IPÉ_JQ

.__.111 in i®®. ®®®®® s® ®®®®¡¡ 111 1111_,411141111 ®. -al s®a:i. taian®®® ®®®® % a ®®*- ®®. on mg 1111

e sole®.iiit®®®n®®Al ei®®®®®®: 11®®®®®®®!* ®®®®®®M®( ri i®.® ®®®AI® MIN ®®®will :111011nu®:®® - ®1

The best way to reach the rich heart of the Central South? Through its main TV artery: WLAC -TV, covering a 91- county, 4 -state area that's pulsing with vast sales potential! This virtually unduplicated network coverage (proved by NCS #3) and unparalleled local programming maintain WLAC -TV's acknowledged position of leadership. ®, of course.

the "way" station to the central south nashville Ask any Katz man -he'll show you the way!

Robert M. Reuschle, General Saks Manager T. B. Baker, Jr., Executive VicePreaident and General Manager Business briefly ARBITRON'S DAILY CHOICES Time sales Listed below are the highest -ranking television network shows for each ARB day of the week March 31 -April 6 as rated by the multi -city Arbitron 'Play' extended Standard Oil Co. Instant ratings of America Research Bureau. (New Jersey), N.Y., which signed for Date Program and Time Network Rating 13 -week sponsorship of The Play of the Thur., March 31 Untouchables (9:30 p.m.) ABC -TV 29.1 Week drama series on WNTA -TV New Fri., April 1 Twilight Zone (10 p.m.) CBS -TV 23.4 York seven days a week and on WTOP- Sat., April 2 Gunsmoke (10 p.m.) CBS -TV 28.8 Sun., April 3 Playhouse 90 (8 p.m.) CBS -TV 24.1 TV Washington once weekly, ending Mon., April 4 Oscar Night (10 p.m.) NBC -TV 51.0 May 8, last week extended the pact Tue., April 5 Red Skelton (9:30 p.m.) CBS -TV 24.3 April 6 Wagon Train (7:30 p.m.) NBC -TV 30.8 until June 13 when the program goes Wed., off the air for the summer. Agency: Copyright 1960 American Research Bureau Ogilvy, Benson & Mather, N.Y. Wedding date Yardley of London All over town United Artists Corp., p.m.) and renewing Father Knows Best Inc. (cosmetics and toiletries), via N.W. New York, purchased 1,500 radio -tv over CBS -TV in a new time period Ayer & Son, will sponsor ABC -TV's spot announcements on 14 metropolitan (Tues., 8 -8:30 p.m.), both starting next Princess Margaret's Wedding special New York stations to herald the arrival September. Agency: J. Walter Thomp- son coverage on May 6 (Fri. 5 -5:30 p.m. last week of the Hecht -Hill- Lancaster Co., N.Y. production, "The Unforgiven" at EDT). Program will pre -empt the last Mexican Loew's Capitol theatre. Around -the- business Kenyon & 30 minutes of American Bandstand on Eckhardt de Mexico has been appointed clock air campaign uses spots ranging that date. ABC News, in cooperation to handle advertising for Kraft Foods in length from 10 seconds to one -min- with the BBC, plans to video -tape the and Cerveceria Cuauhtemoc (Carta ute. On -air exploitation will be extend- entire event. Blanca premium beer). K &E already ed to an undetermined number of other handled the brewery's popular price Spring polish The Simoniz Co., Chi- markets. Agency in New York drive: brand Don Quijote Colosal Beer. cago, signed with ABC-TV for 20 quar- Monroe -Greenthal & Co., business ter-hour participations in daytime pro- placed direct in other cities. Unchained McCulloch Corp. (chain gramming covering eight weeks, plus saws), Los Angeles, starting saturation participation in two half -hours of the New and old Scott Paper Co., Ches- radio -tv campaign to run through mid - alternating Sugarfoot /Bronco series ter, Pa., has signed to sponsor a new May in the Pacific Northwest. Spon- (Tue., 7:30 -8:30 p.m.). Agency: Young situation comedy series, Bringing Up sored shows include Saturday Sports & Rubicam, Chicago. Buddy over CBS -TV (Mon., 8:30 -9 Special on CBS Radio and Hank Wea-

Three measures of national advertising media

In its national audience, in atten- notes the material (explanations 1954; time spent, people over 12 tion (time spent with tv) and in the and charts) is of use for either years of age spend twice as much investment of national advertisers, reference or in sales promotion. time with tv as with newspapers and tv has scored impressive gains com- Much of the data deals with CBS magazines combined; sponsor invest- pared to other national media such program standings and ratings. The ment, advertisers have doubled dol- as magazines and newspapers. So re- charts below, however, underline the lar quantity in network and national ports CBS -TV to its affiliates. strength of tv compared to other na- spot in past five years, spending 44% In a letter to station managers, tional media. The three measures more of budgets in tv than in maga- Carl Ward, CBS -TV vice president, are: audience, 50% gain for tv since zines, 51% more than in newspapers.

Circulation trends, 1954 -59 Hours of attention per day Spent by national advertisers

Millions of hours spent In millions of dollars with three media by all mes persons in the U.S. ,lo over 12 years of age. 200 125 Se 110 1 400 Magazines is`O Newspapers ISO ...... mnrus uusuru 100 9

Magazines 100

Newspapers

75 700 50

index 1954 -100

54 55 56 57 58 59 Fourth quarter, 1959 Tv 5 5 57 58 59

BROADCASTING, April 11, 1960 (BROADCAST ADVERTISING) 37 33 BROADCASTING, April 11, 1960 "As long as there is a voice, there is hope ..." Since World War II, the Voice of America has been the voice of freedom and truth and hope for peoples of the world. And for these past 18 years, the Crosley Broadcasting Corporation is proud to have played a part in this Voice of America. Since 1942 Crosley has operated 6 transmitters near Bethany, Ohio, as a link in the Voice of America, International Broadcasting Service of the United States Information Agency -helping to beam broadcasts in 37 languages to countries of the globe. R I CA

This is one of the many public services of the Crosley Broadcasting Corporation, whose principle has always been that its WLW Radio and TV Stations must give endless service to their communities. And thru cooperation with the Voice of America, it is service to the community of the world. This is our pride and our privilege.

W LW-1 lelsvismn %141 Indmnapoln WLW -D W LW -C bleui Slnn the Television Dayton dynamic Columbus WLW Stations WLW -T W LW-A I Television Television ..> (in(innoli Atlanta

Crosley Broadcasting Corporation, a division of Arco

BROADCASTING, April 11, 1960 39 ver News on ABC Radio. Other radio - shown daily during late evening hours. ONE tv sports and news shows will be on a It's estimated 31 million car owners, local station basis. Agency: Fuller & 52% of the nation's total, will see the Smith & Ross, L.A. introductory campaign, which features STATION the use of a high- silicone polish in a Coffee markets General Foods Corp., newly designed container. Agency: White Plains, N.Y., has started intro- Wm. Esty Co., N.Y. ductory campaigns for Instant Yuban GETS Sunspots Sun Oil Co., Philadelphia, coffee in Philadelphia, Atlanta and St. Louis markets. Multiple spot tv an- has launched an all major media cam- nouncements are included. Agency: paign to introduce its new Sunoco MORE Blend 200X gasoline. Benton & Bowles, N.Y. The spring push includes commercials in 40 tv and 60 'Flintstones' set Miles Labs, Elkhart, radio markets, in addition to announce- AND Ind. (Wade Adv.), and R.J. Reynolds ments on the Sunoco Three -Star Extra Tobacco Co., N.Y. (Wm. Esty), signed news program on NBC Radio. Agency: to co- sponsor new situation comedy William Esty Co., N.Y. MORE series, The Flintstones, next season on Fun theme Bireley's Inc. (syrup bases of the ABC -TV (Fri. 8:30 -9 p.m.). Previously for fruit -flavored beverages), titled The Flagstones, animated series Chicago, has set an extensive relates contemporary language, be- promotion program for franchised dealers. Included havior and problems to prehistoric set- in the campaign are radio and tv commercials SPRINGFIELD ting. Network purchased series from prepared by its agency, Irving J. Rosen- MASSACHUSETTS Screen Gems, tv subsidiary of Columbia bloom & Assoc., for Pictures. local dealer use. Metropolitan Market Utilizing main theme of "Have a ball Prestone push Union Carbide Con- with Bireley's" and corollary one of sumer Products Co. (Prestone car pol- "Fruit- flavored fun," the commercials ish), Div. of Union Carbide Corp., feature cartoon -like characters (the N.Y., will enter some 25 major mar- "Brats ") depicted in sports events. On kets this spring with minute spots radio they sing, stutter and spell out

A future problem The fact of just so much available "high ratings are not necessarily in- WSPR tv time may present a future serious dicative of magic selling ability. problem for the major advertiser. Many shows with moderate ratings In essence this was the viewpoint do far better at the cash register." Among 7 stations with from one of tv's blue-chip advertisers-P. Lorillard Co. as voiced by studios in the Springfield Board Chairman Lewis Gruber at a stockholders' meeting in New York area, WSPR has a greater last week. He noted tv has become a medium in which the advertiser share of the daytime spreads sponsorship to reach "the listening audience than the proper age group" while avoiding long -term commitments to hedge other 6 stations combined against "being caught in an ebb -tide of waning talent and program popu- - and keeps on getting larity." Said Mr. Gruber: "When we feel a program has served its pur- more! pose, we seek a replacement." (Jon. '60 - Fab. '60 Moop') Greater budgets and more products are heading toward tv, Mr. Gruber noted, and there's only so much time to accommodate the increased splitting of messages. He 6e4llt4e oodtta warned advertisers may find it diffi- Call Hollingbery or Kettell -Car- cult from the standpoint of achiev- ter for rates and availabilities ing "clear product exposure." Mr. Gruber, whose company last year placed third among tobacco advertisers in tv by spending an estimated $17 million gross in net- Cut of a different kind Lorillard work and national spot (R.J. Reyn- Board Chairman Lewis Gruber, who olds was first followed by Brown & voiced concern about advertisers get- Williamson), commented: ting their share of tv time, takes Television "is a media of fads and time out at the stockholders' meet- fancies, ruled by audience influence ing to slice up the company's 200th vis questionable ratings." He noted birthday cake. 1000 WATTS 1270 KC and SPRINGFIELD, MASSACHUSETTS

40 (BROADCAST ADVERTISING) BROADCASTING, April 11, 1960 If it's reach v%-f you `vent

... Nielsen Station Index gives you all the dimensions you need for all competitive tv markets: total number of homes viewing each station by quarter hour total number of different homes reached by successive broadcasts and frequency of reaching them detailed composition of each time -period audience NSI® supplies these useful measurements for both Metro /Central Areas and total station reach -with known and acceptable accuracy.

Send for free specimen reports and descriptive material on NSI nationwide services covering every tv market and major radio markets. See for yourself why, more than ever before, decision makers are relying on Nielsen Reports.

CALL ...WIRE ... OR WRITE TODAY FOR ALL THE FACTS CHICAGO1, ILLINOIS Nielsen Station Index 360 N. Michigan Ave., FRanklin 2 -3810 NEW YORK 22, NEW YORK a service of A. C. Nie /sen Company 575 Lexington Ave., Murray Hill 8 -1020 2101 Howard Street, Chicago 45, Illinois H011ycourt 5-4400 MENLO PARK, CALIFORNIA 70 Willow Road, DAvenport 5 -0021

0113

BROADCASTING, April I1, 1960 41 LONG ISLAND IS A MAJOR MARKET! the "fruit- flavored" message; on tv (20- Bernbach, Chicago, to handle its ac- second spots and 8-second IDs) they count effective June 1. urge viewers to "buy, buy, buy Bire- Duquesne Light Co., Pittsburgh, ap- ley's." points BBDO, that city, as its first advertising agency. The electric utility Agency appointments serves metropolitan Pittsburgh. Agfa Inc. (distributor of photographic equipment), Armour Alliance (manufac- Also in Advertising turer of coated abrasives and cushioning Great outdoors Two stations and products), Mobay Products (manufac- RCA (for color tv) were among 43 turer and marketer of thermoplastic advertisers to win awards in the Out- polycarbonate resin for engineering ap- door Advertising Assn. of America's plications), and The Otto firm (large nationwide contest. WFIL-AM -TV Phil- dairy in western Pennsylvania) appoint adelphia took first place in the category Ketchum, MacLeod & Grove, Pitts- requiring use of 24 -sheet posters and burgh. painted bulletins. WRVA Richmond, in of United Packers Inc. (Red Crown Va., tied for second the category -sheet poster campaigns of more than canned meats), Chicago, appoints M.M. 24 than 12 months' duration. Fisher Assoc., same city, to handle its three but less RCA Victor Distributing Corp. of Chi- THE GREATER advertising. Company has used radio -tv. cago took first prize for 24-sheet post campaigns in markets of more than one LONG ISLAND MARKET The Chicago & North Western Rail- way System appoints Compton Adv. million population. (Nassau -Suffolk) Inc., N.Y. Charles Mikuta named ac- Talent on tape Giantview Television ocooaoaoQ count supervisor. Network, Detroit, on April 15 will make available to ad agencies and other Anheuser -Busch Inc., St. Louis, ap- talent, a di- points J.M. Mathes Inc., N.Y. and Mi- firms that hire tv and movie two reels of video REACHES ami, to handle advertising for its Regal rectory assembled on tape. Scheduled to be updated about beer and ale accounts, effective April 9. every two months, the current directory MORE BUYING E. Regensburg & Sons, N.Y., appoints includes some 100 actors, actresses, Heineman, Kleinfeld, Shaw & Joseph models and announcers. The directory Inc. as agency for Admiration cigars will be a free service to employers of INCOME THAN and Medalist cigars. talent throughout the midwest, according to Stanley R. Akers, Giantview Ever Sweet Corp. (processor of chilled president, and the listing will be avail- DALLAS juices), Lyons, Ill., appoints Doyle Dane able on request. DENVER & DAYTON The new blood in tv network buying It's not just the blue -chip spenders General Aniline & Film Corp. 598,978 PUT TOGETHER! Genesee Brewing Co. 44,688 among advertisers that make up the Getty Oil Co. 14,275 network tv billing. As reported by Hickok Mfg. Co. 133,850 Jaymar Ruby, Inc. 22,300 Television Bureau of Advertising Karoff, Inc. 20,821 last week, 51% of the following Kayser -Roth Corp. 645,821 $4,714,210,000 group of 59 advertisers using I. B. Kleinert Rubber Co. 511,742 the Lanvin Parfumes 72,108 (Sales Mgt.) medium in 1959 for the first time Lincoln Nat'l Life Ins. 73,176 spent less than $200,000 each. The Magnus Organ Corp. 45,552 Maremont Automotive Products 170,924 following list of newcomers also Massey Ferguson 1,789,730 points up an increased diversification McGregor Doniger 48,138 among tv users: North A. Van Lines 169,220 WHLI Ohio Oil Co. 26,111 123,820 Allied Van Lines ß 235,587 Old London Foods Am. Agricultural Palm Beach Co. 151,818 Dominates the Major Long Island Market Chem. Co. 25,660 (Nassau) Am. Luggage Works 25,897 Paper Novelty Mfg. Co. 12,990 ... Delivers MORE Audience than any other Artfield Creations 8,000 Pioneer Industries 29,029 Network or Independent Station! Arvida Corp. 32,084 Puritron Corp. 16,084 Rainbow 28,000 (Pulse) Barclay Mfg. Co. 33,758 Crafts Berkshire Knitting Mills 172,737 Shakespeare Co. 24,263 Botany Industries 42,610 Frank G. Shattuck Co. 170,233 Boyer International Labs 181,599 Henry I. Siegel Co. 21,080 Corp. Chicago Printed String Co. 31,698 Sinclair Oil 127,050 Penn OH Co. 6,893 01 WATTS J. R. Clark Co. 64,554 South 0,000 Colorforms, Inc. 116,000 Standard Oil Co. of Calif. 7,500 Coty Inc. 126,530 Stanley Warner Corp. 14,570 Sterling Silversmiths Guild of Am. 131,182 A M 1100 Diamond Nat'l Corp. 54,028 Walt Disney Productions 104,157 Syntex Chemical Co. 73,588 Travelers Co. F M 983 Drug Research Corp. 2,453,349 Insurance 65,750 WHLI Dusharme Products, Inc. 100,250 U. S. Brewers Foundation, Inc. 311,325 E. Roosevelt Inst. for Cancer United Airlines 30,156 H E M P S T E A D Research 114,735 E. R. Wagner Mfg. Co. 55,615 tONG ISLAND, N. T. Equitable Life Assur. Soc. of Ward Baking Co. 111,470 the US 1,349,817 Watchmakers of Switzerland 113,085 F & F Labs Wyler & Co. 52,000 Represe ted by GIII -Perna 7,126 Gaylord Products 99,060 Source: LNA -BAR Released by TvB.

42 (BROADCAST ADVERTISING) BROADCASTING, April 11, 1960 Fargo is the SPENDINGEST city in the U. S. A.

w-37>_,4

And WDAY gets by far the biggest audience in this 54 - county area!

The Consumer Markets pages of "Radio Rates" PULSE AREA REPORT (54 COUNTIES) JAN. 19 - FEB. 13, 1959 show that Fargo is the No. 1 city in the U.S.A., SHARE OF AUDIENCE IN -HOME & OUT -OF -HOME for Retail Sales Per Family! - 6 A.M. -12 N. 12 N. -6 P.M. 6 P.M. -Mid. Also - the Jan. 19 -Feb. 13, 1959 Pulse Area WDAY 24 23 24 Survey shows that WDAY is by far the top station STA. B 12 15 16 9 10 among 37 that compete for audience in our 54- STA. C 10 STA. D 8 8 8 county area. STA. E 6 6 6 STA. F 3 4 3 All this confirms the wisdom of you advertisers 32 Others 38 34 33 who have been choosing WDAY since 1922! There just ain't no station anywhere else in the U.S. that does so much - for so many - for so WDAY little! Ask PGW! FARGO, N. D. NBC 5000 WATTS 970 KILOCYCLES

illivr PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

BROADCASTING, April 11, 1960 43 Fact.,. Fact... the big NBC's afternoon In February daytime trend Fact... audience increased 29% NBC Television is to NBC. NBC's morning Every time period reprogrammed Average rating leadership continue s. from Queen For A Day up its afternoon 22 %... from 7.6 to 9.3 27% greater share at 2 pm to Adventure Time lineup. Here Average share of audience of audience than the at 4: 30... up in are the dramatic up 70 %...from 33.5 to 370 second network. share of audience. results, Average homes per minute 87% greater The Loretta Young according to up 24 %... from 3,793,000 share than the Theatre... up 63% over Nielsen.' to 3,956,000 third network. the former program. look what's happening Fact... Fact... NBC wins half Six of NBC's seven of ol/ top -rated audience participation ha /f hours. programs out -pull competing programming on both NBC.... 6 half hours of the other networks. Net. #2... 6 half hours Fact... NBC Net. #3... 0 half hours Average... 4,100, 000 NBC leads in Homes Per Minute (Every NBC program overall average NEC except one reaches more Net. #2 Average... 3,700,000 program share. homes per average minute Homes Per Minute NBC....37.0 TELEVISION ban any program on Net. #3 Average... 2,500,000 Net. #2... 36.7 he third network.) Homes Per Minute Net. #3... 23.2 NETWORK in broad daylight

'N71 Average Audience, 10 am -1 pm

and 2 -5 pm Mon. -Fri., including

NBC sustaining ratings.

Feb. I and Mar. I, 1960. THE MEDIA IT WAS A BEWILDERING CONVENTION Biggest, best -attended, most business like of all NAB meets How to live under FCC's Sec. 31 7 big topic of conversation Broadcasters appeared confused, but so did members of FCC

Confusion stole the show in Chicago like assemblage, mild in tone and de- down the sponsor policy appeared just last week. void of the playful happiness of many as confused as broadcasters about the Broadcasters met around the car- meetings. meaning of their bureaucratic baby. peted acreage of the Conrad Hilton Complicated Judging by the com- What Does It Mean? After listen- hotel, world's largest, to discuss their ments of departing delegates, broad- ing several days to official and off-the- common and collective crises at one of casters weren't able to take many col- cuff FCC pronouncements, many dele- the darkest moments in industry his- lective steps to eradicate their problems. gates were still unable to figure out what tory. It wasn't that simple. But they reviewed the commission meant. They weren't Under NAB auspices they took part constructive moves designed to cope at all sure how to identify free phono- in the biggest and best -attended con- with public and press agitation. graph records, tapes from Congress- vention of all time- judging on the Heard above everything was one cry men, barter deals and, perhaps, the basis of physical arrangements. -how to live under Sec. 317, the donor of a free ducat to a box supper Shot at from all sides, they had gone FCC's recent order defining in many at the Baptist church. to Chicago to seek mutual solace, clari- hundreds of bureaucratic words the That's the way broadcasters were talk- fication of federal goings -on they meaning of the rule governing sponsor ing after several days in Chicago. couldn't comprehend and a chance to identification. Least confused of the conventioneers talk over all the trouble. Some broadcasters felt the most help- were the delegates representing equip- Congressional probes, FCC double - ful part of the convention was the in- ment and program firms. talk, bloody headlines, charges of moral formal exchanging of views on the way Business was booming all over the laxity. These were the subjects on dele- sponsors, free records and assorted two exhibit halls, around hospitality gates' minds. other day -to -day contacts should be suites and even in elevators. Important It was enough to drive a delegate to identified on the air. money- millions of dollars-went into drink. If broadcasters were baffled, they had firm contract commitments. These were Often it did. Yet the 38th annual distinguished company -the members backed up by prospective sales of new NAB convention was restrained and of the FCC. transmitters, advanced tv tape record- serious as conventions go-a business- The men who conceived and handed ers, latest tv cameras, refined automation devices for both radio and tv, tape cartridges and other accessories. From NAB's official standpoint the show was brilliant and successful -the largest registration and best- arranged production in the association's history. Attendance at meetings was unprece- dented, a reflection of the serious way delegates approached their problems. Taxed Facilities Traffic confusion developed as the convention outgrew the combined auditorium facilities of the Conrad Hilton and the adjoining Sheraton -Blackstone. In the latter hotel the satellite Engineering Conference had to turn away technical delegates. The grand ballroom of the Conrad Hilton was jammed with standees a half-dozen times. One of the convention's surprises was the April 3 Fm Day meeting. Dele- NAB's new Tv Board Seven tv bridge, KTRK -TV Houston; Dwight gates were standing all around one of directors were elected by the tv mem- W. Martin, WAFB -TV Baton Rouge, the major auditoriums despite the com- bership at Chicago (see story). New La., elected vice chairman. Stand- petition of network affiliate meetings. board (seated, clockwise): Eugene E. ing: W. D. Rogers, KDUB -TV Lub- Fm was a prime talking point all dur- Thomas, KETV (TV) Omaha; Camp- bock, Tex., elected chairman; Wil- ing the convention. Big money was in bell Arnoux, WTAR -TV Norfolk, liam B. Lodge, CBS -TV; Joseph S. evidence as station brokers received in- Va.; Clair R. McCollough, Steinman Sinclair, WJAR-TV Providence, R.I.; quiries. Some of the more prominent Stations; William B. Quarton, WMT- Alfred Beckman, ABC -TV; Joseph representative firms were no longer TV Cedar Rapids, Iowa; David C. C. Drilling, KJEO -TV Fresno; C. looking down their noses at the newer Adams, NBC -TV; Willard E. Wal- Wrede Petersmeyer, Corinthian. aural medium. Even the long indifferent manufacturers of radio sets were in-

46 BROADCASTING, April 11, 1960 THE POWER OF PEOPLE, not machines, or technology, or formula, but WIL THE BALABAN STATIONS St. Louis interested, thinking, warm-hearted and loyal people are selling your products in tempo with the times and services every day at the Balaban Stations. Nothing sells people like people KBOX John F. Box, Jr., Dallas Managing Director and at Balaban, we've got people ... the right kind ... the right amount to sell WRIT SOLD NATIONALLY BY for you. Meet just a sampling of our key personnel. Milwaukee ROBERT E. EASTMAN

THE MOST EXPERIENCED FLAGSHIP STATIONS IN THE NATION

Milt. RSA. Billa MGM= Carat Audits, bras Borders AS,Art. to at Yr. Pres., St. Louis Pradontioc, KBOX Prior D.WhI SL L.A. Boa Osborne CreeSala air. WRIT Programmiag, WIL Ka We Fearraag. WRIT Dan Hereford art. Keen Berra Barash. like Ga. Mgr. WRIT nothing sells people

Las, Clark Programming, R tilt Nara KBOX a people

Jai 0 Robert Lamis Jerry Ckmroone a Amt. to Ga. Mgr, WRIT Pope nming, KIIOX Ittc,1,7t.

SII J..kia Pred.M.L.WIL Ed Boner Programmar. 1011.

Lloyd Gasp Saw MR, KBOX

Gene Chase Job. F. Boa Jr. Night Sens Ed.. W ZS= BIM'

Ga. Ifirsh Firl Boma Near KBOX MAWR Mow. KBOX Dick Grata PrOVI11110114, WIL Irene Runnel. Moraandising Dir. t, FOX

L.. Radom Papal Grater, WRIT

Natk tim er''.1, BOX

Jai Parma Sala Coco:halo, K BOX

Clarks Wohar Programming, W RIF

Bud Coe Nat, WIL

Berl Farrell Programmieg. WE!,

Du loam. Prograssaine. WIL

Rabat Whitney Group Program Dr.,

Pal Bair WIL Stanley N. Inapt.. 1.. le the Vie, Pm., St. LOVi3

BROADCASTING, April 11, 1960 47 tensely interested. within the industry, called for a clean- As available fm facilities become up campaign and suggested corrective scarce in larger markets, prospects for steps to deal with trade deals, rate fm appeared brighter than at any time manipulations and other practices. since the FCC started luring capital into Meetings were held by two special the band during post-war years. committees -the policy group directing Lending color to the convention pro- NAB affairs, headed by Mr. McCol- gramming were two notables-ex- Presi- lough, and the committee named to dent Harry S. Truman, who appeared find a candidate to succeed Mr. Fel- at the Broadcast Pioneers dinner, and lows. The policy guiders reviewed as- Secretary of State Christian Herter, sociation operating proposals such as luncheon speaker. the expansion of the tv code structure The Absentees Conspicuously ab- and implementation of the standards sent from the program was important of practice. representation from some of the prin- The tv and radio codes comprise a cipals in the broadcast field- members primary weapon in the organized effort of Congress, the Federal Trade Com- to meet public criticism through im- mission, advertisers and agencies. Some proved ethical practices, programming advertising spokesmen took part in improvement and sharper commercial satellite conventions such as the Na- rules. Donald H. McGannon, Westing- tional Assn. of Fm Broadcasters, a sales house Broadcasting Co., retired as tv promotion organization. code chairman. His successor is E.K. As usual much of the business of Hartenbower, Meredith stations. broadcasting was conducted at the con- Plain Talk Mr. McGannon did vention scene, and behind the scenes, some plain talking as he made his final too. Station representatives, attorneys, appearance as chairman. brokers and program suppliers had a He warned against adopting an at- busy time during the four convention titude of "Relax fellows, it'll all blow days. over." That's the sure way to get the Networks took advantage of the con- industry into deeper trouble, he said. gregated broadcasters to hold affiliate Warnings abounded all during the meetings and to confer informally. Fall convention. Broadcasters accepted them tv network schedules were unveiled to seriously. The spirit of play was less affiliates. In the race for business, ABC - apparent than at any recent convention. TV claimed to have gained ground on But the dominant topic was the its competitive networks. It unveiled FCC's failure to shed light on its spon- plans for a New York headquarters sor identification policy. building. Tribute to Fellows At the opening "How do they expect us to obey an NBC Radio claimed 92% of affiliates session of the NAB convention last order they don't understand themselves," have endorsed the network's new pro- Monday, Frank Stanton, CBS president, a broadcaster observed after the gram format. Mutual's affiliate advisory delivered a memorial to Harold E. FCC panel session. group applauded the McCarthy-Fergu- Fellows, NAB president, who died For company, he had a lot of fellow son group, which took control last sum- March 8. "Broadcasting never had a station operators who felt the same way mer after the network had been kicked more effective, more respected or more and said so every time an ear was avail- around several years by assorted owners. diligent ambassador," Dr. Stanton said. able. New Gear Many broadcasters felt There was much grief to rave about the equipment show was worth the cost of fm gear, another indication of the and a lot of opportunities to talk and of the trip to Chicago. Interest was high exceptional interest in that medium. squawk. in as such items the RCA 41 -inch tv It was that kind of a convention. camera; Collins, Gates and other car- With this expansion, and the fact tridges for radio tapes; GE's new line, that over 15 million fm sets are in the including a camera described as mak- public's hands, receiver manufacturers A behavior code ing old 16mm prints look good; the eagerly introduced new models. Attendance Up Registration at the A veteran broadcaster offered tv sta- pint -size Ampex tv recorder as well as set of rules dur- convention totaled 2,810 delegates tions a simple behavior a new standard -size model, all equipped - ing the crisis. Speaking at the 2,238 management and 572 engineer- current with the intersync system that permits 4 tv session in Chicago, ing. This compares to 2,400 a year ago. NAB's April clean mixing of multiple program Payson Hall, Meredith Stations, sug- sources. Tribute was paid at convention events gested these guideposts: Rear screen projectors appeared in to the late NAB president, Harold E. should continue to sup- new form. Radio and tv studio and Fellows. Around the meeting spots his Broadcasters NAB, the Tv Code and the transmitter automation systems held name was mentioned reverently by port the delegates' interest. Among captivating broadcasters. A eulogy was paid at the Television Information Office. exhibits was the Bauer 1 kw am trans- first formal session of the convention They should tell their story frequent- mitter kit, a do-it- yourself job that was by Frank Stanton, CBS Inc. president. ly to their Representatives and Senators. described as a money- saver. The NAB board and a convention re- They should be conscious of extend- Tape -editing and splicing devices solution also paid respect to Mr. Fel- ing their influence locally by develop- looked good to many delegates and of- lows. ing responsible editorializing. fered promise of early tape -syndicate Clair R. McCollough, Steinman Sta- They should keep in mind what their services. Traffic was unusually heavy tions, who received NAB's Distin- long -range interests are and refuse ad- around the exhibit rooms. guished Service Award, was keynote vertising or programming which do not The exhibits included a dozen lines speaker. He criticized guerilla warfare coincide with long -range interests.

48 (THE MEDIA) BROADCASTING, April 11, 1960 Audience Profile #6

331,034 WWDC housewives are in the prime buying age group of 25 to 49 17.5% above the total sample Washington, D.C. average.* A most pleasing `young to middle -aged spread" for you!

*PULSE Audience Image Study -July, 1959

wwp Radio ... the station that keeps people in mind WASHINGTON, D.C. -REPRESENTED NATIONALLY BY JOHN BLAIR & CO.

And in growing Jacksonville, Fla. -it's WWDC -owned Radio WMBR

BROADCASTING, April 11, 1960 49 Our Man in India. Arthur Godfrey has never been content to coast..

He is a perpetually interested man -in our world,. in the different people and things in it.

Perhaps that is why he is so interesting to others, . and so successful in a business in which you must interest others, all the time. In February, Arthur Godfrey went off to see India and the East. As listeners already know from broadcasts sent back from the scene, it has been an unforgettable time. On his return, they will be sharing even more closely in the adventure. And he knows how to share it. The Embassy of India in Washington, comment- ing on his visit, exactly described the impact of Arthur Godfrey on the air. "We are additionally pleased," they said, "that it is Mr. Godfrey who is bringing these reports to radio listeners in the United States, because we have a rather firm impression that Mr. Godfrey... has a remarkably strong rapport with the American public." And so he has. Advertisers, as well as embassies, well know it. The CBS Radio Network

CONFUSION ON `PLUGOLA' NOTICE Broadcasters receive four different opinions from FCC Broadcasters, seeking guidance on Commissioner T.A.M. Craven - advised that the un -asked-for 90 record- how best to comply with the FCC's Broadcasters are entitled to make a ings be kept around until the FCC con- recent interpretation of sponsor identi- "practical application" of the ruling siders the comments in its inquiry into fication requirements, received four and are not required to make repeated the March 16 notice (BROADCASTING, different opinions from five commis- announcements after every free record April 4). Comr. Cross said the whole sioners at the NAB convention last is played. 100 would have to be identified as week. Commissioner Robert T. Bartley- "free" since the 90 would taint the 10 Sec. 317 of the Communications Act An announcement identifying donor of while Comr. Craven said that the extra and the commission's March 16 public record should be given at the time it is 90 should be dumped in the waste- notice (BROADCASTING, March 20) drew played. He also said that swap -out and basket and forgotten. the lion's share of the questions during barter agreements would have to be Comrs. Hyde and Robert E. Lee the annual FCC panel Wednesday revealed in aired announcements. (Comr. Lee did not attend the conven- morning (April 6). From answers given Commissioner John S. Cross -After tion) were the two members who to over 2,000 station executives present, every song if free records come from favored staying effectiveness of the the broadcasters received a definite im- various donors. If a block from the FCC Sec. 317 ruling when comments pression that no licensees were going same manufacturer or distributor is on it were invited. to be called to justice immediately as a played altogether, one identification Wild Applause Whenever one of result of the March notice. for the whole group would be sufficient, the commissioners said something that But they left the huge Conrad Hilton he said. However, Commissioner Cross the standing -room only audience banquet room just as confused as ever felt, if repeated announcements are wanted to hear, he was greeted with over how best to fulfill the FCC edict made the broadcaster soon would lose wild applause. Comr. Ford's statement that they must identify the source of all his audience and no Ionger be faced that the commission would not be "too material broadcast. One question asked with the problem. The FCC is "de- much concerned" with existing station in the corridors by delegates how often termined to stamp out this deception," record libraries was greeted enthusiasti- and what form announcements should he warned. cally. He said that he has been im- take that records played by a station Commissioner Rosel H. Hyde - pressed with licensees efforts to com- were given free. The commissioners' Comr. Hyde made no direct comment ply with the order and that most prob- positions: on how a broadcasterer should identify lems have been caused by uncertainty. Chairman Frederick W. Ford -Such free records when they are aired, but He agreed that it is a difficult task for announcement must be made within he did make his views known in an- stations to determine which of their "reasonable proximity" of when the swer to another question. Three com- records were acquired without charge. record is played, but not necessarily im- missioners were asked what a station Questioned about the FCC order that mediately afterward. Specifically he should do when it orders 10 records stations must pay more than a "nominal said three times a day would not be from a distributor and pays for them cost" for records, the chairman said often enough. but receives 100 instead. Comr. Hyde broadcasters will know when they are

Give and take The broadcasters asked, the commissioners ent. L to r: T.A.M. Craven, Rosel Hyde, Chairman Fred- answered at last Wednesday's FCC panel session during the erick Ford, Robert Bartley and John Cross. Clair McCol- NAB convention. Five of the six commissioners were pres- lough (at podium), moderated the session.

52 (THE MEDIA) BROADCASTING, April 11, 1960 ... in Cleveland, particularly

A spot announcement

on WHK is the only r she can get through to him now. For she's not the only one who's overboard. He is, too - overboard for Metropolitan's brand of news, service and showmanship which rescued WHK from the deep, and brought it Cleveland's second largest radio audience. Is your product in competition- infested waters? S.O.S. Blair, or General Manager Jack Thayer. Just call EXpress 1- 5000.

A station of the H Metropolitan Broadcasting Corporation

., óA!'-:dinn.¿h:.:'.onoarFri'_eLO^cem'e,:GS" H..oVer.2:l`.b-'a?1-6P1.:.,.'donGay,Riday,lanuary,Fenn:ary,LiO paying a fair price and when an effort respect to past practices, (2) serve as is being made merely to "cover -up" a guide for future operations, and (3) something received free. "If it is a rea- permit action on hundreds of pending sonable price and not a sham, then you applications. have no problems," he said. Because of its payola inquiry, the on the Asked if one aired announcement FCC had held up over 400 applications go with that a record was received free would awaiting action and the public notice constitute payment, Chairman Ford will permit action on these, he said. Tony Moe said he thought it would if a formal The commission chairman said that agreement to this effect was made. he hesitated to speak about program Thus, he said, the station would have content because he recognized that it no further problem in subsequent plays is the broadcaster's responsibility to of the same recording. He said that program in the public interest. "I share after the FCC has studied the com- with you the belief that neither the ments in its inquiry, legislation may commission, the Congress nor the pub- BANKERS BANK well be needed to amend Sec. 317. lic wants anyone in government to dic- RADIO! The commissioners reserved com- tate what should or should not be on KSO ment as to whether disc jockeys may broadcast," he said. "Public comment (1) emcee record hops for a talent fee and complaints about excessive violence Doing business with bankers and (2) announce such appearances have, however, reached such proportions that I feel compelled to mention it." keeps you on your toes. I without logging a commercial. Corn - missioner Hyde said this problem will Particularly singled out for comment learned fast that banking is a were programs seen by the youth of volume business and bankers be taken up by the FCC and invited comments on it in the present inquiry. America. "When I consider the attrac- look first for a station's ability tion that television has for children . . . Commissioner Cross disagreed with I cannot help but feel that all that to bring lots of people to their a floor identi- contention from the that needs to be done in this area is not being doors. In Des Moines that fication a distributor as of or label the done. In short, is television's responsi- donor of a record would constitute means KSO Radio. The proof bility toward children being met ?" "plugola." is KSO's great lineup of finan- He said it is not simply a question cial advertisers: the Iowa -Des Convention Luncheon On the pre- of too much of this type of program- Moines National Bank Cen- vious day (Tuesday), Chairman Fred- ming or advertising. "Rather, it is the ... erick W. Ford devoted the major por- tral National Bank Capital question of whether this industry will ... tion of his address before a convention measure up to its self- imposed respon- City State Bank . . . Valley luncheon to programming and Sec. 317. sibilities with respect to the advance- Bank and Trust . . . National In his first major address since becom- ment of education, religion and cul- ing Banks of Des Moines . . . FCC chairman, he said that broad- ture, the provision of wholesome enter- United Federal Savings and casters are not meeting their program- tainment, its special responsibility to- ming obligations to children. Loan. Get the highest rate of ward children, decency and decorum in Chairman Ford also told a capacity production, its unique position as a dol- return on your advertising crowd of over 1,200 that the commis- vehicle for community affairs and its lar, too. Bank on KSO Radio to sion's March 16 interpretation of Sec. factual, fair and unbiased treatment blanket Des Moines and all 317 was designed (1) to apprise broad- of news, public events and controversial Central Iowa. Compound your casters of the commission's views with issues," the chairman said. interest! Get the facts from your H -R salesman. Applause for radio -tv Secretary of State Christian A. Herter told Ty 7010.s the NAB convention's Monday (April 4) luncheon that radio and television serve the nation well in keeping people informed on ob- DES MOINES and CENTRAL IOWA jectives and development of foreign policy. He said that tv overseas is beginning to make the strides it has in this country, and said the U.S. Information Agency is gearing to KS make full use of the medium abroad. RADIO ON THE C0! Secretary Herter specifically praised broadcasters' cooperation in support- PHONE TONY MOE AT KSO ing the Crusade for Freedom. Speak- or contact HER REPS ing of the "generous support" the State Dept. had received from the

LARRY BENTSON TONY MOE JOE FLOYD late Harold Fellows, the secretary President Vice- Pros:Gen. Mgr. Vice -Pres. said "his ability was matched by his Associated with WLOL, Minneapolis -St. patriotic willingness to serve, and we Paul; KELO -Land TV (KELO -tv, KDLO -tv, share your sorrow at his loss." Mr. KPLO -tv); KELO Radio, Sioux Falls, S.D. Herter's address outlined the status of and prospects for U.S. foreign policy.

54 (THE MEDIA) BROADCASTING, April 11, 1960 POLIO FIGHTER?

Sure he fights polio! ...even tuberculosis, fire and crime, poverty and delinquency. He helps the handicapped and finds foster parents for homeless children. Who is he? He's a diamond stylus, the business end of a radio station turntable. At KRLA, he works around the clock with much of his time devoted to spot campaigns in the public interest... up to 150 announcements in an average week. During National Health Week -co- operating with the March of Dimes and the Community Health Association - KRLA used 400 spots to promote the KRLA Polio Clinic. Thousands of people came to the Clinic, in downtown Los Angeles, for polio immunization! This is public service. Wherever you find it in depth, like this, you'll find a radio station that is a beneficial, and effective, force in its community.

DIAL 1110 / 50,000 WATTS

Newest among the leaders serving America's greatest radio market KRLA RADIO LOS ANGELES

6381 Hollywood Blvd., Los Angeles 28 Represented nationally by Donald Cooke Inc., New. York, Chicago, San Francisco RADIO'S PUBLIC IMAGE LOOKS BLEAK Assembly agrees it must be improved to keep government out The public image of radio has reached Mr. Sowell told the assembled dele- interviews and the membership has been an all -time low level and must be gates that "we in the radio business are thrown open to radio stations which are changed by the industry or the govern- finding it pretty difficult to figure out not members of NAB. Also, for the first ment will step into the picture with new just how badly we are hurt. Before time in history the standards of good and unwanted regulations. one wound can heal, others show up to practices will have an enforcement pro- That was the overwhelming consen- compound our distress." He paid high gram. Thus, Mr. Gill said, additional sus at a spirited Monday afternoon radio tribute to the NAB staff and radio board personnel will be hired to work on assembly, attended by a record 700 sta- who "guide our ship through the most the regulatory program and a research tion executives, during the NAB con- troubled waters we have ever experi- firm will monitor stations on a spot - vention in Chicago. Participation from enced." check basis and in response to com- the floor reached a peak with a call The radio chairman said that there plaints. being sounded for broadcasters to "stop now are 1,586 am and 480 fm mem- Two weeks ago, the committee on running around with their tails between bers of NAB-a record high in both standards of good practice appointed a their legs" and defend themselves. categories. Pointing out that Radio special three -man operations committee, Other highlights of the three -hour ses- Month is just three weeks away, Mr. composed of Mr. Gill, Frank Gaither, sion: Sowell said that this would be a good WSB Atlanta, and Cecil Woodland, Report from F.C. Sowell, NAB ra- time for stations to cite their own vir- WEIL Scranton, Pa., to establish the dio board chairman, that radio mem- tues. "Our sins have been emblazoned new enforcement program. This group bership in the association and its Stand- on the front pages of the press for will meet May 2 in Washington. At ards of Good Practice has reached a months on end," he said. "It is high the same meeting, the committee amend- record high. time for somebody to be extolling our ed one of the most objectionable phases Announcement that the All- Indus- virtues. If it means we have to do it of the standards; henceforth subscribers try Radio Music License Committee will ourselves, then let's do it." will be permitted 11/2 minutes of com- disband in favor of a streamlined 7- Mr. Sowell, vice president and general mercial time per five minute segment member continuing committee. manager of WLAC Nashville, told his instead of 11/4 minutes. Word that Broadcast Music Inc. colleagues that they must put up a In conclusion, Mr. Gill made the has agreed to a trial revision of its united front. This is the only way the following plea: "When in the near fu- copyright agreements, resulting in a sav- industry can adequately cope with at- ture you receive a communication from ing up to $100,000 for stations. tacks from the outside, he said. NAB regarding the new industry self - "Prospects on a Silver Platter" sales Only One Choice Cliff Gill, chair- regulation plan, here is what I beg you presentation by Station Representatives man of the NAB standards of good to do. Open it with alacrity. Read it Assn. practice committee, had some blunt with interest. Take the action requested. words for the delegates on the advisabili- And then thank God because an active, ty of getting behind his committee. "Ei- alert trade association made certain the ther we as a broadcasting industry pro- envelope with the stamp got there ahead ceed to regulate ourselves or the gov- of the one with the frank [the FCC]." ernment is going to do it for us," he Music License Activities Robert T. warned. "On the matter of self regula- Mason, president of WMRN Marion, tion, now is the time for the industry Ohio, and chairman of the all- industry to put up or shut up. And for some radio music licensing committee, re- station operators it may be the time ported on the activities of that group. to put up or shut down." With him was the committee's counsel, He said the members of his committee Emanuel Dannett of New York, to and NAB have been alarmed by (1) the answer questions concerning the new serious threat of more rigid government contract with ASCAP. control and (2) the lack of interest or Mr. Mason said that the 17 -man com- apathy on the part of too many broad- mittee would go out of existence this casters. Mr. Gill, president of KEZY month but that a new seven -man con- Anaheim, Calif., charged that stations tinuing committee would be formed, have failed to support the committee's composed principally of the old mem- crash program to answer critics. bers. The new group will enter into Acceptance of the NAB "implementa- negotiations with SESAC for a new tion plan," designed to acquaint the contract with that music licensing or- . . and then I said" Ex- public with the association, was less ganization. The committee also plans President Harry S. Truman was than overwhelming, he said. In January to close its New York office April 30. reminiscing all evening April 5 1959, there were 611 subscribers to the Mr. Dannett said that BMI has been before and during his address to standards of good practice. Following asked -and agreed on a trial basis-to the Broadcast Pioneers dinner in an appeal at the 1959 convention, the revise the methods of computing costs Chicago. Mr. Truman was pre- number had risen only to 683, Mr. Gill in determining BMI's license fees. This sented, among other gifts, a gold said. In January, the number of sub- means a concession to the industry as RCA microphone. Here he's talk- scribers had reached 1,200 (60% of BMI contracts were renewed last fall ing with Merle S. Jones, president NAB members) and today it is up to at the old rates and stations stand to of the Pioneers and head of the 62.3 %. benefit by approximately $100,000. For CBS Tv Stations Div., who pre- He pointed out that amendments to a period of six months beginning May sided at the dinner. the code have been adopted to cover 1, stations will have the option of com- rigged quiz programs, payola and loaded puting BMI fees under the old contract

56 (THE MEDIA) BROADCASTING, April 11, 1960 McCollough says there are deeper ills than rigging, payola The chairman of the regency that ture audience and revenue by what- must begin with individual broadcast- is temporarily running the NAB said ever means at their disposal." ers, said Mr. McCollough, but indi- last week broadcasting needs a major At first there was "an enervating vidual action by itself is not enough. clean-up campaign. period of rate cutting," he said. Now "In those areas where custom dictates Clair R. McCollough, of the Stein- there is "the far more dangerous and the law permits us to act in con- man Stations, said that the postwar situation where some radio stations cert, we must allow no abridgement," scramble for position among radio do not have established rates." And he said. "The broadcasting industry and television broadcasters had de- "manifestations of the same practice must place great stress upon this 'one- generated into guerilla warfare "in are now appearing in television." ness' factor in the days ahead." far too many instances." The Choices It is time, said Mr. The NAB, he said, performs "the Mr. McCollough delivered the key- McCollough, for "intensive self-in- most essential function of any or- note speech at the opening general spection." ganization in broadcasting." The rec- session of the NAB convention last The alternative will be "further ord of its accomplishments to date Monday morning. At the same ses- depredations of one sort or another is so good that "you could pay your sion he received the association's -and consequent injury to our de- dues to the NAB from now on for distinguished service award (see pic- fenses against our detractors." the rest of your natural life and still ture this page). The repair of broadcasting defects owe money on the obligation." Quiz rigging and payola are symp- toms of more basic malpractices, Mr. McCollough said. "Rate manipulations, trade deals, down -grading the competition in our own media" are among the "underlying ills," he said. Unless these malpractices are cor- rected, broadcasters risk the loss of advertiser confidence. "More dis- turbing than that, however," Mr. McCollough said, "is the greater peril of attracting to our industry the charlatans, the deal makers, the un- principled who, by attrition through the years, can destroy the confidence of the public itself." Self-Examination All broadcasters should now take a hard look at prevailing business practices, he said. "Do we have a profit and loss statement for the listeners and viewers we serve as well as for our audi- tors?" he asked. "Are we selling a valuable service -or are we bartering it? "Are we selling a valuable service -or are we auctioning it ?" The 15 years since World War II have been marked, said Mr. McCol- lough, by "the postwar radio stam- pede and the astonishing growth of television; by the consequent chang- Distinguished service Clair Mc- was made by G. Richard Shafto, ing patterns in broadcast program- Collough (I), Steinman Stations, was WIS -TV Columbia, S.C., chairman ming; by the dislocation of radio net- given the NAB's annual distin- of the NAB Television Board. The work economy and by the unre- guished service award at the opening award was given for Mr. McCol- strained performance of some of the session of the association's conven- lough's "record of industry citizen- newcomers in their anxiety to cap- tion last Monday. The presentation ship unique in . . . broadcasting." or under terms of the ASCAP agree- the future. Mr. Fletcher, president of of Chadbourne, Parke, Whiteside & ment. the Federal Communications Bar Assn. Wolff, said that competition is the Syndey Kaye, BMI board chairman, and member of the law firm of Spear- principal means of regulation but it said that broadcasters who want to take man & Roberson, outlined proper areas does not always work. He criticized advantage of the new accounting sys- of present government regulation in those stations which put programs on tem should write to the licensing firm broadcasting. He confirmed that the the air because their competitors do or for new forms. FCC's March 16 public notice on spon- plead that they did not have time to The Washington View Washington sor identification left the legal profession investigate thoroughly what they broad- attorneys Frank Fletcher and Warren in just as confused a state as the broadcast. Baker gave the radio delegates an in- casting industry. Agreeing with the general theme of sight into what the government can do Mr. Baker, former FCC general coun- the meeting, Mr. Baker stressed that the now and what it might possibly do in sel and now in the Washington office image of broadcasting is so poor that

BROADCASTING, April 11, 1960 57 it must be changed -either by the in- broadcaster media. It is time for the although several still were seeking the dustry, or if that fails, the government. industry to stop pleading "we did wrong floor. He said 99% of the officials in Wash- but we promise to do better in the fu- Earlier, Lawrence Webb and Wilmot ington do not want the government to ture." - (Bill) Losee of Station Representatives dictate what is good programming taste Several other station executives rose Assn. presented a 15-minute color slide but warned that the vocal 1% will win to defend the huge majority of sta- presentation with sound designed to sell if self- improvements are not made. The tions and to urge a concerted counter- radio as the best means to reach the industry is judged by its worst, not its attack against critics. NAB should take housewife. Mr. Webb, SRA managing best, he pointed out. "Self regulation is the lead in an organized campaign to director, said that 1959 was the biggest in reality self preservation," Mr. Baker regain a favorable public image, the year in national spot radio history - stressed. delegates told the NAB executives. with estimated billings of $176,782,000, Wilson T. Porter of WMMS Bath, So many station managers wanted to up 2.8% over 1958 -and predicted that Me., speaking from the floor, received be heard that the allotted time for the the figure would reach $2 million in an ovation when he urged broadcasters meeting ran out and John F. Meagher, 1960. to get the true story before the public- NAB vice president for radio who was that payola is not an exclusive of the presiding, had to adjourn the session NBC affiliates endorse new program format Affiliates representing 92% of the NBC Radio station lineup have endorsed the network's new programming format and an even larger number -94 %- feel that it has helped them become "better sounding" stations, George Har- vey of WFLA Tampa, chairman of the NBC Radio Network Affiliates Commit- tee, reported last week. He said the figures were based on a poll of the network's 200 affiliates. Mr. Harvey's report was made at a meeting of the affiliates committee and network officials last Tuesday in Chi- cago. The committee also issued a statement commending the network for its new format, which went into effect in January emphasizing news, news analysis, public events and the "Monitor" service. The committee also singled out William K. McDaniel, vice president in charge of the network, for leading in the execution of the new format, which it called "the industry's only forward - looking concept." NBC Chairman Robert W. Sarnoff, President Robert E. Kintner, Senior Ex- ecutive Vice President David C. Adams and Mr. McDaniel headed the NBC con- tingent at the meeting. Mr. Harvey and Douglas Manship of WJBO Baton Rouge, La., secretary, led the eight com- mitteemen representing affiliates. New measurement for radio planned ....11 P.M. to Midnight A movement for a new measurement of radio coverage was launched and in all of the Rich gathered momentum at the NAB convention last week. Tidewater Market Some 40 to 50 stations attended a meeting called by officials of Crosley NORFOLKHAMPTONNEWPORT NEWS Broadcasting Co. to appraise the ex- PORTSMOUTH VIRGINIA BEACH, VA. tent of interest in such a project, which would be the first for radio since A.C. Nielsen Co.'s NCS No. 2 in 1956. Crosley authorities appeared well pleased by station reaction at the meeting. They said the next move would be the Nielsen company's. Nielsen is ex- WVECe pected shortly to begin approaching 'SOURCE ARB -JAN., FEB., 1960 Represented by Avery Knodel networks, agencies and stations gen-

58 (THE MEDIA) BROADCASTING, April 11, 1960 Apri came in like March

AVERAGE AUDIENCE RATINGS' g 19.4

IÚ,-.,.. NE .:.

Or if you're a night man: ABC came in lst three nights of the week, 2nd four nights of the week, 3rd no nights of the week. *Source: Nielsen First April 24-Market TV Report, week ending March 27, all seven nights, 8-10:30 PM, NYT.

ABC TELEVISION cently sold KSBW- AM -FM -TV Salinas - WTYM East Longmeadow (Spring- Changing hands Monterey, and KSBY-TV San Luis field), Mass.: Sold by Paul Perreault and also owns to Executive Broadcasting ANNOUNCED The following sale of Obispo, both Calif. He Art Tacker Broad- station interests was announced last KVEC San Luis Obispo. Mr. Krisik is Corp. for $140,000. Executive is by Stanley M. Ulanoff, week, subject to FCC approval. majority owner of KFIV Modesto and casting headed board chairman of KJBS San Francisco, Long Island realtor, bowling alley in- WPDQ Jacksonville, Fla.: Sold by both California. KNGS is 1 kw on 620 terests and author. Station is 5 kw day - Robert R. Feagin and James R. Stock- kc. Broker was Hamilton- Landis & timer on 1600 kc. Transaction was ton to Ohio Broadcasting Co. (WHBC Assoc. handled by Edwin Tornberg & Co. Canton, Ohio) for over $500,000. Ohio Broadcasting is headed by Eugene Carr KOME Tulsa, Okla.: Sold by Charles WTHR Panama City, Fla.: Sold by and is a subsidiary of Brush-Moore W. Holt and associates to Franklin Mrs. Helen King to Van Lane for $90,- Newspapers (Canton Repository, etc.). Broadcasting Co. for $315,000. Frank- 000. Mr. Lane is KYW sportscaster. Mr. Feagin is remaining as manager of lin Broadcasting is part of William F. WTHR is 500 w daytimer on 1480 kc. WPDQ and no immediate changes in Johns group, which also includes Broker was Blackburn & Co. personnel or programming are contem- WMIN St. Paul, WLOD Pompano plated. WPDQ is 5 kw independent on Beach, Fla.; KRIB Mason City, Iowa, WPKO Waverly, Ohio: Sold by War- 600 kc. and WYFE New Orleans. Johns group ren W. Cooper and associates to Ohio is also buying WILD Boston, Mass. Quests Inc. for $40,000. James B. Den- KNGS Hanford, Calif.: Sold by A.J. KOME is 5 kw day, 1 kw night on ton, air personality, is president of buy- Krisik and Ellsworth Peck to John C. 1500 kc. Transaction was handled by ing group. WPKO is 1 kw daytimer on Cohan for $360,000. Mr. Cohan re- Patt McDonald Co. 1380 kc. Broker was R.C. Crisler & Co.

erally in an effort to determine whether noted that a 1960 -61 measurement ing significant periods -day, week, there is adequate support for a radio could tie into results of the U.S. census month, etc. -apart from tune -in to spe- NCS 3. now being conducted. cific stations. This type of information, Leaders in last week's meeting felt There was a strong feeling that any it was pointed out, would have basic the timing was right for a new radio new coverage study should show not importance in selling radio as a medi- measurement. In addition to the con- only the circulation of individual sta- um, just as individual station data siderable time lapse since the last one, tions but also add a feature not present would be important in buying and sell- during which many changes in radio in past coverage studies; the number of ing specific advertising campaigns. programming have evolved, it was homes reached by radio generally dur- Peter Lasker, sales vice president of Crosley, presided over the meeting in Chicago last Tuesday.

Last week's NAB Convention brought some new and interesting properties to Blackburn & Company. Among them are: CCBS hears comments Clear Channel Broadcasting Service's SOUTHWEST S350,000 annual meeting during the NAB con- Successful full time operated facilities in vention was devoted to discussion of the fast growing important top 100 market. group's comments before the FCC on $100,000 cash down. proposed clear channel rulemaking (AT DEADLINE, April 4). Reports on these CALIFORNIA 9260.000 FCC developments were given by CCBS Profitable full time station serving unusual Director Gayle Gupton and Washing- growth area. Excellent management. ton counsel Reed Rollo. John H. DeWitt, president of WSM SOUTHEAST 9150, 000 Nashville and chairman of CCBS' engi- Metropolitan coastal market. Property with neering committee, reported on the en- demonstrable growth capacity. Low down gineering phase of the group's com- payment and reasonable payout. ments to the FCC. He explained the data included some 100 maps showing VIRGINIA $90.000 the effects of signal duplication and Steadily improving daytimer, now profit- what would be accomplished through able, in a strong radio market. Good phys- the use of higher power. ical plant. 825,000 cash down. Mr. Gupton said CCBS again had received support by resolution from the NEGOTIATIONS FINANCING APPRAISALS National Grange and the National Council of Farmer Cooperatives. The Illinois Farmers Union adopted a reso- lackburin lution favoring the CCBS position in Incorporated January, he said. In its comments to the commission, RADIO - TV - NEWSPAPER BROKERS CCBS said that all rural homes should WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST have a choice of four adequate night- James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. time radio signals. They asked the FCC Joseph M. Sltrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. to raise power limitations to at least STerling 3-4341 Financial 6 -6460 JAckson 5.1576 CRestview 4 -2770 750 kw so that this could be accomplished.

60 (THE MEDIA) BROADCASTING, April 11, 1960 NEW NSf PROVES WCKY ISAnd what dramatic proof! That new Nielsen shows that in every time period throughout the day WCKY now reaches more people ... as many as 1,044,400 different homes

SOMEmonthly in just one three -hour block. But even more important, one quarter -hour program now de-

livers better than a million different

BOYadults in just four weeks. Tom Wel- stead in New York and AM Radio Sales will show you why WCKY is some great buy! WCKY RADIO 5 0, 000 WATTS CINCINNATI

BROADCASTING, April 11, 1960 61 , TV CODE GETS CHICAGO HYPO FRIGHTFUL t Strengthened offices to enforce rules NUISANCE, NAB's television code structure, months," he said. "Our future consists beefed up to keep pace with current of perfecting the basic plan. On the one public feeling and the medium's general hand we must guard against the im- image, was unveiled last week before practical, the unnecessarily puristic, or the Chicago convention. the tendency to be more onerous or With a membership expanded from more restrictive than perhaps even the five to seven, the code administration governmental agencies might be if our will have stronger offices to maintain self -regulatory efforts were to fail. On enforcement and keep broadcasters the other hand, our problem is one of abreast of code rules as well as their demonstrating that self-regulation is not application. just a cliche. It means just what the A major change in top staffing came words imply -a control, a disciplining with the end of Donald H. Gannon's of our own business and business activ- term as Tv Code Board chairman. The ities with a view to protecting our Westinghouse Broadcasting Co. presi- public from deception, from impro- dent was acclaimed by the board as he priety, from bad taste, from excesses -. "" retired from the post. Fifth code chair- and from blatancy." man, he was praised for "the great New members joining the Tv Code progress made in advancing the cause Board were Robert W. Ferguson, of the tv code" and for the growth and WTRF -TV Wheeling, W. Va.; James recognition attained by the code in the M. Gaines, WOAI-TV San Antonio, tv industry. Tex., and George Whitney, KFMB -TV Taking over as new chairman was San Diego, Calif. Continuing in service E.K. Hartenbower, Meredith Stations. are Mrs. A. Scott Bullitt, KING -TV Se- As chairman of the board's personal attle; Joseph Herold, KBTV (TV) Den- products subcommittee, Mr. Harten- ver, and Gaines Kelley, WFMY-TV bower directed studies into one of the Greensboro, N.C. most sensitive phases of television. Expansion plans include additional Mr. McGannon's farewell address to staff help to back up the Washington DZf_ the tv membership reviewed his admin- headquarters operation, headed by Ed- ,"r3b m w ñ istration and traced growth of code a z ward Bronson and Harry Ward, direc- .<0:1; e, °» = °= membership from a low of 269 mem- tor and assistant director, respectively, 9....z.13;2;36= 1 mñ Ñ_3 bers last summer to the present 380, or of tv code affairs. The Hollywood office Ip' a.!° < E ^ m N Ó Q zry Ó O 75% of all tv commercial stations. will be strengthened and another will ó c ^Á w "The code atmosphere is far less be opened in New York to keep in wNc m£.i3.= É Om ó3O1 nrñl pressurized than that which we have ex- touch with agencies, advertisers and F. m aáñ°o 3 ,ó w' perienced in the last eight or 10 networks. OJO'IÑ 0 E O ñ.FP-8171Fm = » nDmmR m q?mo;m? 3óómó4qAao *C a óDÓá 3, á ;go g 'Ññ°3.ó3=Sá ^0 a.01Wm3xna.,n33o O'o O_. ó m w o o - °!^_.ím 3, o , ^c , 3ó m 2 mc SN ,t ff IC _

WIS-TV NBC /ABC New code board takes over NAB's chairman; standing, Edward H. Bron- COLUMBIA, SOUTH CAROLINA Tv Code Review Board was expanded son, tv code affairs director; Joseph from five to seven members effective Herold, KBTV(TV) Denver; Robert W. a station of with the convention. The current slate Ferguson, WTRF -TV Wheeling, W. Va., (I to r): seated, George Whitney, KFMB- and Gaines Kelley, WFMY -TV THE BROADCASTING COMPANY OF THE SOUTH Greens- TV San Diego, Calif.; Mrs. A. Scott boro, N. C. Missing from photo: James WIS -TV, Channel 10, Columbia, S. C. WSFA-TV, Channel 12, Montgomery, Ala. Bullitt, KING -TV Seattle, and E. K. M. Gaines, WOAI -TV San Antonio, WIS, 560, Columbia, S. C. Hartenbower, KCMO -TV Kansas City, Tex. WIST, 930, Charlotte, N. C.

62 (THE MEDIA) BROADCASTING, April 11, 1960 ARENAC Omer pGladwir terling° Áu Gre°

o Benl ey .©. S}ondish Beaverton o

o Blanchi S.Jokes o Edmore aglltaw CALM,: Mcßrides wee °, Stontonski llingtono: Owen mo Pec f, E Sheridan° Allgch" 7P11 /1. 6n Otter 1. Fenwck° Car 0 0 ° ile y. ®Belding °Polo °Lum Hubbardst ST. lay Muír° Pö amo St. m City. on á m olyort oFowtèr' Ovid aranac °We " ingsbur Portland. r. . q svílle AIM, L.

to Romeo ,/ GSTON I Se ; I eo pPlaì Fowlerville °Hd"' m 01' land O ,®Howell o o Milford© Birtnin Brightonm Wìxom° li New Hudson° Gregory Wl ° °Pinckney osLYon

Now, you can reach every viewing man, woman and child in Michigan's other big market with one single- station buy! (Grade "A" signal or better, too!) WJR Channel 12 Flint

PRIMARY AFFILIATE

Represented by HARRINGTON, RIGHTER & PARSONS, INC. New York Chicago Detroit Boston San Francisco Atlanta

BROADCASTING, April 11, 1960 63 FM'S STAR GROWS EVEN BRIGHTER Report shows gains on am, tv with record 15 million sets Fm broadcasting made an impressive on display in the equipment show- became meaty as spokesmen for three showing last week at the NAB Chicago more than have been seen in several major set manufacturers indicated that convention. The medium is gaining on years. industry is taking increased interest in am broadcasting, and on television too, Progress Report The first Fm Day, the fm medium. Ted Leitzel, Zenith the convention was told. Sunday, April 3, in broadcasting his- Radio Corp., reminded that Zenith has Several signs of progress appeared tory was split into two main segments made three -fourths of all fm sets for in Chicago: -NAFMB's morning program (story many years. He unveiled a new Zenith Station brokers were receiving nu- page 66) and NAB's afternoon session. am -fm portable receiver that will re- merous inquiries from potential buyers Fm's quota of operating stations in- tail for $189. of fm stations, particularly in major creased by 105 outlets in a year-591 C.J. Gentry, Motorola Inc., came markets. Set manufacturers appeared to 696 -NAB's radio vice president, through with an announcement that fm with fm auto receivers competitively John F. Meagher, told the afternoon delegates believe is historic in impor- priced with am sets. meeting. Everett L. Dillard, WASH tance- development of a competitively The new National Assn. of Fm (FM) Washington, traced the fantastic priced fm auto receiver. (Fm broadcast- Broadcasters went into action as a growth of suburban areas and said fre- ers have been trying ever since World full -fledged sales promotion unit and quencies are becoming scarce, partic- War II to get set makers interested in in effect declared war on Radio Ad- ularly in major markets. an auto model.) It will be marked at vertising Bureau. NAB's Fm Day pro- Frank Stisser, president of C.E. $125 and was described as having ex- gram drew a standing -room overflow Hooper Inc., cited an increase in set cellent performance characteristics. Am audience. Population explosion and ownership and the number of fm sta- car radios range from $75 to $150. The growth of suburbs were described as tions. He said fm programming is in- set has a 6x9 -inch speaker with 15 w offering fm a chance to put prime serv- creasing; pointed to a need for more output. "People want good sound," Mr. ice into areas where am stations have quantitative fm research; chided fm sta- Gentry said. coverage troubles. Fm programming is tions for a poor job of station identifi- Henry Fogel, president of Granco becoming more diversified, including cation on the air and inferior produc- Products, created a stir with his predic- many pop-standard music stations and tion of commercials, and suggested they tion that "fm may replace am within a even a country-music outlet. do a better job with news. decade." He sees a billion- dollar annual Fm circulation is at an alltime peak, Laurence Roslow of The Pulse said sales potential in the receiver market. over 15 million sets. Madison Avenue advertisers need more research on fm's "Annual sales of fm sets may reach is starting to do serious fin research. coverage and circulation and declared 4 million units by 1963 compared to Optimistic forecasts went so far as to rapid population growth offers a good 1 million in 1959," he said. Granco for predict fm will replace am within a chance for expansion of the fm me- years has been a leading maker of low decade, following the trend in Europe. dium. cost fm sets. Mr. Fogel said only fm Many types of fm equipment were Technical Advances The program can handle stereo, a development held up pending an FCC decision on standards. He predicted 2,000 fm stations will be operating by 1963 and predicted full stereo will be available by that time. Embarrassing Question The set - makers panel ran into a small riot in the question- answer session when broadcasters wanted to know why manufacturers did a heavy share of their advertising outside the fm medium. Mr. Leitzel was reminded that a Miami, Fla., distributor gave newspapers a 75 -25 coop advertising ratio whereas radio was on a 50 -50 basis. But Mr. Gentry had the worst time, again because of Miami distribution as well as failure to use radio in other cities. Asked why Motorola didn't use radio in Miami, Mr. Gentry said it was up to stations to sell the distributor. When he suggested Motorola liked bill- Policy makers Officers and directors Tomberlin, KMLA (FM) Los Angeles, boards and print medium because of of the National Assn. of Fm Broad- treasurer. Standing (1 to r): William mass circulation, the audience voiced casters were elected at a meeting held Drenthe, WCLM (FM) Chicago; disapproval. during the NAB convention. Seated Thomas Daugherty, WKJF (FM) Pitts- Two newspaper radio -tv columnists (1 to r): Frank Knorr Jr., WPKM (FM) burgh; Henry W. Slavick, WMCF (FM) appeared on a panel, "If I owned an Tampa, Fla., secretary; T. Mitchell Memphis, Tenn.; Lynn Christian, Fm Station." Edward L. Barry, Chi- Hastings Jr., Concert Network, execu- KHGM (FM) Houston, and Harold cago Tribune, and Bernie Harrison, tive vice president; Fred Rabe11, KITT Tanner, WLDM (FM) Detroit. They Washington (D. C.) Star, agreed that (FM) San Diego, president, and Bill were elected April 2. many fm stations do an inferior job of

64 (THE MEDIA) BROADCASTING, April 11, 1960 These are the things that matte most to me... supplying program information to news- inasmuch as fm is competitive with said the firm sells three to five autos a papers. They lauded the fm medium am, and with the stated purposes of the week via WCLM (FM) there. "Fm will for musical programming of high quality NAFMB." The board added that it always be on our advertising budget," and twitted am radio for programming "feels compelled to reject the current he said. "It's the best buck I spend on to a teenage minority audience. philosophies of RAB insofar as fm is advertising." Robert D. Linx, FCC western divi- concerned." Mr. Rabell cited nationwide Pulse sion field supervisor, said fm is essen- Fred Rabell, KITT (FM) San Diego, data showing that over 10% of all re- tial in case of disaster, providing com- was re- elected NAFMB president. The tail establishments have fm sets. The fig- munications facilities that would be "one association grew out of the 1959 NAB ures show listening in fm homes reach- of the few reliable means of communi- convention. Its paid membership was ing a peak of 45% between 6 and 9 cations." He urged fm broadcasters to said to have reached the 100 mark dur- p.m. Other findings: 51.3% of fm cooperate in disaster network developing last week's convention. Dues range homes listen daily, 56.5% weekly; ment. from $5 to $20 a month. main reasons for listening-good music Ben Strause of WWDC-FM Washing- FCC Surprise James E. Barr, assist- 49 %, better sound 17.9 %, lack of talk ton presided at the NAB fm session. ant chief of the FCC Broadcast Bureau, 14.8 %, better programs 3.9 %, relaxa- threw a surprise into the April 3 session tion 3.9% and news -weather 2.7 %. Fm group plans sales when he said the FCC's study of stereo Officers elected besides Mr. Rabell am broadcasting is giving serious considera- were: T. Mitchell Hastings, Concert Net- race against radio tion to commercial stereo as a sub- work, executive vice president; Frank A new fm sales project, National scriber service. Many NAFMB mem- Knorr, WPKM (FM) Tampa, Fla., sec- Assn. of Fm Broadcasters, has actively bers, as well as non -members who were retary, and Bill Tomberlin, KMLA joined the race for aural radio business. guests at the meeting, voiced surprise (FM) Los Angeles, treasurer. Named NAFMB flexed its muscles just prior that official thought was being given to directors were (including officers): to the opening of NAB's Chicago con- pay stereo as against broadcast stereo Thomas J. Daugherty, WKJF (FM) vention by, in effect, declaring war on through multiplex fm transmission. Pittsburgh; Lynn Christian, KHGM .Radio Advertising Bureau. It held its Mr. Barr reviewed the history of mul- (FM) Houston; William G. Drenthe, own meeting April 2 and joined NAB's tiplexing and stereo. He said the fm WCLM (FM) Chicago; Harold I. Tan- Fm Day, April 3, with a half-day pro- stereo field has been narrowed down ner, WLDM (FM) Detroit; Gary Gie- gram (see page 64). to four or five basic systems. He feels low, KPEN (FM) Atherton, Calif.; Bill Miffed because RAB had decided it there will be rulemaking procedure after Tomberlin, KMLA (FM) Los Angeles; will not sell fm in competition against the commission acts on stereo standards. William Harley, WHA-FM Madison, am radio, an NAFMB board resolution The NAFMB meeting heard an fm Wis. (educational); Henry Slavick, stated the association found RAB's testimonial from Bob White, sales man- WMCF (FM) Memphis, and Jack policy "inconsistent both within itself ager of Nelson Chevrolet, Chicago, who Kiefer, KMCA (FM) Los Angeles. FM NETWORK FORMS veloped by the group. The programs themselves will be constructed under West Coast plan direction of Alfred Wallenstein, noted conductor and one -time director of the includes rep firm Wallenstein Sinfonietta on the Mutual A multi- faceted fm business was an- network. All recordings will be trans- nounced last week by International ferred to tape in Bellingham and bi- Good Music Inc., a new subsidiary of cycled to the six other stations. KVOS Inc., Bellingham, Wash. It will Emphasis on Economy The IGM encompass a network of automated fn plan envisions operating with minimum stations on the West Coast, a joint pro- personnel and overhead requirements. gramming- representation plan for the This translates to one full -time employe top 25 fm markets, and an fm program in each market (a combination news - service for general sale. public relations man) and a part -time Basic operation of International Good engineer to change tapes. There need Music will be a West Coast station be no studio facilities in the usual sense; group to be called the "Heritage Sta- each station can "piggyback" in the tions." As outlined by Rogan Jones, studios of an existing station in the mar- president of IGM, the group will in- ket. The only studio equipment will be clude KGMI (FM) Bellingham; KGMG a $7,200 automated tape playback unit. (FM) Portland, Ore.; KGMJ (FM) The programming itself will include Seattle, Wash.; KFMU (FM) Los Ange- classical, light classical, show tunes and les; KFMW (FM) San Bernardino, other "good music" types. Commercials Calif., and stations in San Diego and will be limited to a maximum of six San Francisco. The Jones group has an minutes per hour, with no jingles or Handle with care William Taylor, application pending for purchase of "hard sell." Because all seven Heritage operations manager for the Interna- KFMU and KFMW, is applying for a stations would use the same commer- tional Good Music group, transfers re- new facility in San Diego and is nego- cials, sales will be restricted to national cordings to tape at Bellingham head- tiating to buy an existing fm in San or regional accounts. quarters. He wears gloves to avoid Francisco. Mr. Jones is backing his initial pro- damaging the records. All these "Heritage" stations will motion with a new Politz study of the program the same 18 -hour schedule of West Coast in fm market. He believes Other Plans The same program- programming and commercials, operat- the stations will be able to offer a 35 ming, minus commercials, that goes on ing under an automation technique de- cent cost -per- thousand. the Heritage stations will be offered

These are the things that matter most to me .. .

into "Pornography : The Business of Evil ", an "My children. .." hour -long program shocking in its revelations of PORNOGRAPHY: THE BUSINESS OF EVIL degeneracy. "I think he got his ideas from that book that The smut racket knows no barriers. Wealthy night." homes and work-a -day homes ... highly educated and illiterate people have all dipped into this "The books you can get five for a dollar ... you can always buy the pictures easy." morass of filth. Most disconcerting, however, were "...involves chainings, beatings... masochistic the pitiful experiences of five and six -year -olds practices you would find in a glossary of abnormal exposed to decadent photographs and forced into psychology." awkward situations and moral degradation. "The national syndicated smut racket grosses After hearing the program, Massachusetts Gov- approximately half a million dollars a year." ernor Foster Furcolo declared an emergency to Obscene books, literature and motion pictures put into effect immediately a new law establishing have been flooding the nation since the end of the heavier penalties for violation of the state's war. To find out just how far this racket ate into obscene literature curbs. the life of Boston, "capital of U.S. morality ", The Boston Federation of Organizations, rep- WBZ News Director Jerry Landay and his staff resenting 140,000 members of 52 women's clubs, spent months researching pornography in Boston. organized an all- community roundup against which is They taped interviews with members of Boston's pornography still in progress. D.A.'s office, parole boards of Vice Squad, the WBZA detention centers ... with men, women and chil- WBZJ dren personally involved ... and edited the tapes BOSTON Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 (THE MEDIA) 67 to other fm stations in non-competing counseling designed to make fm adver- include a planned film about the tv markets. In the top 25 markets the tising more effective. The company an- industry. Mr. McCollough said TIO has company will offer a representation nounced previously that it had entered 150 paying member stations, plus net- service, too. This will be headed by the fm program syndication field. works, with dues running around $500,- Fred Bernstein with offices at 28 W. 000. "We need another 150 stations," 44th St., New York. TIO project review he said. C. Wrede Petersmeyer, Corin- Mr. Jones said that any stations thian Stations, called on individual sta- buying the programming would be able shows diversification tions to initiate their own image- build- to operate under the same automated One year after its conception, Tele- ing campaigns. He said station person- system. Each would have to purchase vision Information Office is operating nel should speak at local meetings and the $7,200 automation unit (basic Am- a diversified series of image -building suggested use of tv's own facilities to pex design with a switching arrange- projects designed to meet the wide- answer attacks on the medium. ment engineered by the Jones group). spread attacks against the medium. David Brinkley, NBC commentator, He theorized that a prospective fm TIO's program was reviewed April 4 and Vincent T. Wasilewski, NAB gov- broadcaster might be able to go on the during the NAB Chicago convention ernment relations manager, participated air using the IGM programming set -up by Clair R. McCollough, Steinman Sta- in a panel discussion on political and for a maximum investment of $20,000. tions, chairman of the policy-making legislative problems. Mr. Brinkley said Television Information Committee, and it won't make a great deal of difference Fm Unlimited expands by Louis Hausman, operating head of who wins the Presidential election this Fm Unlimited, Chicago -based repre- TIO. year "since the nation is committed to sentative and sales promotion firm, an- Newest of the TIO projects is a two - a middle -of- the -road policy and the nounced expansion last week into man- city cooperative move in which Los President can't change this basic polit- agement and /or engineering consulting Angeles and Chicago stations publish ical philosophy." services for broadcasters, station repre- monthly information bulletins pointing Mr. Wasilewski said the communica- sentatives, agencies and clients. out tv's contributions in information, tions committees of Congress aren't The organization will help prepare education and the arts (BROADCASTING, likely to change much at the next ses- applications for new stations and coun- April 4). Each city is circulating 10,- sion of Congress. Older party leaders sel station management in engineering, 000 copies of bulletins covering pro- will remain in control, he added, and sales, programming and promotion. It gramming in its area. he doubted if any drastic broadcast also will supply information to repre- Mr. Hausman said the Los Angeles legislation will be enacted. He urged sentatives who contemplate going into and Chicago cooperative bulletins show every station to oppose legislation de- fm representation, according to Charles how broadcasters can work effectively signed to require stations to donate W. Kline, president of Fm Unlimited. at the local level in contacting thought one hour of prime time a week to cam- Agencies also can avail themselves of leaders in the community. TIO projects paign speeches.

These are the things that matter most to me .. .

"It was a typical hot July night last Wednesday .,, l, when Huntington (W. Va.) tucked an old blanket . : ..n. .. . -, under arm, took cushion in hand and headed down _ = = f'11111Ï(lÌP á the bank toward the Ohio River. An orchestra was ` öaáBóáönno eéé IL// 'II scheduled to play on a barge moored close to the //it,bh6ibi ,1; - Vf/d/.LI/Lq é0 v' bank and it seemed as good a way as any to relax 0.- OII _=wiliiliiliibili and get cool - to sprawl on the riverbank and lis- . . , `-^ = `^--. ten to music. w 1I "It would be a light program ... for relaxation. . r-=3"' "No one expected to come away 'thinking.' No ü one expected to get bawled out, not even by a Bos- "Our culture..." ton professor conducting a Pittsburgh orchestra. But that's what happened. MUSIC MAN ON THE MUDDY OLD RIVER "Robert Boudreau conducting the American Most people living along the Ohio used to think of Wind Symphony paused between numbers to give it as a muddy old river -if they thought of it at all. what presumed to be an informal chat. He told his But KDKA had a different notion about it. So - listeners he'd been warned not to come to Hunt- last summer, Robert Austin Boudreau and his ington because the city was notorious for staying American Wind Symphony, co- sponsored by home even before the distracting days of televi- KDKA, were sent on a mission : to rhapsodize sion. He expressed his gratification for the large from a river barge to twelve cities along the river. audience attending. The result of this voyage is best told by a towns- "He spoke of the beautiful river that had been man* of one of those cities : given us and the dirty river we had made of it. He

68 (THE MEDIA) BROADCASTING, April 11, 1960 "There are those who say that a AMST DENOUNCES V DROP -INS scarcity of tv facilities is at the root of all of tv problems, including the Chaos seen if case -by -case action taken charges that tv stations are not program- The Assn. of Maximum Service Tele- tions have worked to prevent progres- ming in the public interest. . . . It is casters re- affirmed its stand against any sive erosion of tv service and compared difficult to be patient with this kind FCC -authorized breakdown in mini- tv with the history of am which "has of talk.... Has the tremendous amount mum mileage separations for co -chan- been one of steady and progressive of competition in am radio resulted in nel and adjacent- channel tv assign- chipping away at existing service." better programming in the public inter- ments at a general membership meet- Potential Chaos Referring to cur- est? I defy anybody to look at radio ing April 3 in Chicago. rent FCC rulemaking, the attorney said today and say with a straight face that is generally A record 186 station executives from that if the commission does make drop - radio programming better AMST member stations attended the ins, it should consider all such proposals today than 20 years ago." meeting and re- elected Jack Harris, in one proceeding and keep such drop - Lester W. Lindow, AMST executive KPRC -TV Houston, president. Mr. ins to an absolute minimum. "If the director, reviewed the many activities Harris announced that the association's commission starts dropping in stations of the association during the past two membership is now at an all -time high, case by case at short mileage separa- years. He pointed out that in the past with 141 member stations. tions, a general breakdown of separa- year, more than one out of every 10 Ernest W. Jennes, legal counsel, out- tions and chaotic interference are just tv stations have been threatened with in- lined AMST's continued fight against a matter of time," Mr. Jennes stated. creased interference and deteriorated reduced mileage separations and ques- "For four long years we have opposed coverage as a result of "drop -in" pro- tioned whether tv really has an alloca- many efforts to set up a jerry-built sys- posals before the FCC. AMST has options problem. He stated that 99% of stem of vhf allocations, with low -pow- posed all of these, which would have the American public can receive at least ered stations operating very close to affected 44 different American tv sta- one tv signal; 94% three or more, and each other and providing many small tions. Efforts to break down mileage 80% four or more. "Do facts such as islands of service in the midst of vast separations "are stronger than ever and these warrant a breakdown of the pres- areas of interference." He said the com- we are facing our most serious battle," ent system of television?" he asked. mission could justifably do nothing Mr. Lindow stressed. "Any program involving any devia- about allocations but this is very un- Last Year He listed as the two tion from mileage separations, no mat- likely. "A number of pressures have principal AMST activities during the ter how carefully designed or planned. built up which make non -action very past year participation in the commis- opens the door to service deterioration," difficult even though it could well be sion's 25 -890 me proceedings and ap- Mr. Jennes stressed. "This door should a sensible course of action," Mr. Jennes pearances on the spectrum panel formed remain closed." He said that separa- told the AMST members. He continued: by the House Communications Subcom-

was, of course, referring to the sanitary disposal "Impossible ? Think about it." of waste. He touched on the value of the river The orchestra played to crowds of 50,000. And recreation -wise. In addition to putting on a good everywhere people are asking the same questions, show complete with fireworks he sent most of his and others - about boating, water sports, river audience away thinking. jazz, show boats and lots more. "If a concert could be presented successfully Next year, the KDKA Concert Barge will re- why not other means of entertainment, including visit all twelve cities by request, and make eight stage plays and even the revival of the minstrel - new stops. How much more will the trip accom- type of entertainment which had its start on the plish than bringing live concert music within ear- river showboats of old? shot of industrial towns teeming with people? "The city is well aware of its advantages Will this discovery of the Ohio's value as a cul- industry -wise ... and what of its advantages tour- tural center take hold? ist -wise? Such a recreation project would be of It's too early to tell. But one thing KDKA knows benefit not only to the area but would bring tour- for sure : people are thinking. In fact, not since a ists into the city as well... steamship first navigated up that muddy old river "Listening to the music against the backdrop of and opened the doors to the West has there been height and the sheen of water, with the lights of such excitement about it. And everyone knows small boats gliding by in the darkness, brought what that led to. home to many the thought that the dirty old Ohio 'Bill Belanger in the Herald- Advertiser, Huntington, W. Va. River has its artistic possibilities. "Why not a cultural project from what has hitherto been only commercial? Why not Ohio River Festival? KDKA PITTSBURGH Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 69 mittee. The association opposed a House cently undertaken a study in Philadel- son. WEWS (TV) Cleveland; John S. bill establishing a three -man frequency phia and Baltimore to determine the be- Hayes, WTOP -TV Washington; Harold allocations board, which was introduced havior patterns of vhf signals. Results Hough, WBAP -TV Ft. Worth; Alex by Rep. Oren Harris (D -Ark.) follow- then will be compared with similar uhf Keese, WFAA -TV Dallas; C. Howard ing the panel meetings. studies. Lane, KOIN -TV Portland, Ore.; David Mr. Lindow said AMST would sup- Ruination In a pamphlet given to C. Moore, WGR -TV Buffalo, N. Y.; port the proposed FCC study of uhf's member stations, AMST said that the Carter W. Parham, WDEF -TV Chat- ability to service a metropolitan area commission's proposal to reduce mile- tanooga, Tenn.; C. Wrede Petersmeyer, such as New York City, provided the age separations to provide a third vhf WISH-TV Indianapolis; Lawrence H. industry is permitted to participate in service in principal markets "could ruin Rogers II, WKRC-TV Cincinnati; Har- the experiment. The commission now is much television service especially in old C. Stuart, KVOO -TV Tulsa; Harold seeking $2.5 million from Congress to rural and small town America." AMST Grams, KSD -TV St. Louis; Edwin conduct the study without industry par- maintained it would weaken efforts to Wheeler, WWJ -TV Detroit, and Messrs. ticipation. obtain more space in the vhf band from Crutchfield, Davis, Essex, Harris and Howard Head, AMST engineering the government and that standards for Lindow. counsel, outlined the association's work dropping -in v's are "vague and im- Named to the executive committee in that area. He said AMST studies are precise." were Messrs. Harris, Crutchfield, Davis, essential because no other organiza- A membership resolution endorsed DeWitt, Essex, Hayes and Petersmeyer. tion has an active program for collect- the position the association has taken ing engineering data on a methodical, on all problems during the past year Payola rare says PAB objective basis. The purpose of these and approved plans for activities during Cases of payola in the broadcasting studies, he said, is to make the most 1960. In addition to Mr. Harris, the industry have been rare, the Pennsyl- accurate, possible prediction of the con- following officers were elected: Charles vania Congressional delegation was told sequences of allocation changes related H. Crutchfield, WBTV (TV) Charlotte, March 29 at a Washington luncheon to both uhf and vhf. N. C., first vice president; Donald D. hosted by Pennsylvania Assn. of Broad- He cited a recently -completed study Davis, KMBC -TV Kansas City, second casters. Cecil Woodland, WEJL Scran- in conjunction with Iowa State, on advice president; Harold Essex, WSJS -TV ton, Pa., PAB president, told the legis- jacent- channel mileage separations. Winston -Salem, N.C., secretary- treas- lators it is unfortunate for the public While results have not been analyzed, urer, and Mr. Lindow, assistant secre- service activities of broadcasters "arc they indicate that reducing the mileage tary- treasurer. not as well publicized as payola, rigged separations from 60 to 40 miles "would Elected to the board of directors for programs and other bad examples." cause more interference to existing one -year terms: Roger W. Clipp, WFIL- Mr. Woodland told the legislators service than the commission intends," TV Philadelphia; John H. DeWitt, PAB has drawn up a voluntary code of Mr. Head said. He said AMST has re- WSM -TV Nashville; Joseph B. Epper- ethics, soon to be distributed. KNOW YOUR ENEMY, RAB ADVISES Means to improve radio billing, service, image spelled out

Five ways to improve radio's billings, what makes his station strong: For ex- an RAB aide began distributing apples its service and its image were spelled ample, he said, "when you have a prob- -a sort of trademark of Leo Burnett out by Radio Advertising Bureau in a lem persuading an agency to listen to Co., Chicago. Among radio's agency 90- minute presentation to a crowded radio's story, if you have a backbone friends-those putting the largest per- radio assembly at the NAB convention you go to the advertiser." Or "when centage of their billings into the me- Tuesday morning. there's a civic problem that needs ac- dium -were listed Cunningham & Radio station operators were told tion in your community, if you have a Walsh; Grey; Ayer; Sullivan, Stauffer, they should: backbone you editorialize." Colwell & Bayles; Esty, and Erwin Quit attacking one another and con- Enemies Evaluated President Wasey, Ruthrauff & Ryan. centrate their fire on competitive media. Sweeney, Vice President and Promotion Among the weaknesses attributed to Use their own station facilities to Director Miles David, Vice President principal competitors of radio were improve the medium's image and ac- and Member Service Director Warren these: ceptance. They should do this, RAB Boorom, and Sales Administration Man- Television: Average evening ratings said, "at least 20 times a day for the ager Robert H. Alter combined forces have dropped and probably will con- next three months," beginning im- to sketch the strengths and weaknesses tinue to do so as a third competitive mediately. of radio's major competitors in a pres- network grows stronger; a dispropor- Develop the best possible radio -vs.- entation called "The Nature of the tionately large amount of viewing is newspapers and radio-vs.- television sales Enemy." Radio's own strengths in com- done by 40% of U.S. families, with the stories and insist that their salesmen use petition with these media were empha- result that another 40% -where radio them "at least once a day for the next sized. listening is stronger-does only 18% year." Radio's "enemies," RAB said, in- of total viewing and thus is only lightly Try every week to enlarge their clude not only newspapers, television, reached by tv; audiences get smaller audiences "by better programming, by magazines, outdoor direct mail, trading in summer; daytime television does not dramatic promotion, or by both." stamps and car cards, but also "some deliver a mass audience; tv has many Rediscover and use "the most im- of the largest advertising agencies in "sales failures," as opposed to sales portant single piece of equipment at the country." Four of the top 25 agen- successes. any station -your backbone." cies were said to invest less than 3% Newspaper weaknesses: Failure of The broadcaster's backbone, RAB of their budgets in radio. The agen- circulation to keep pace with market President Kevin Sweeney reiterated, is cies were not named, but at one point growth (in Dallas, it was noted, for

These are the things that matter most to me .. .

who can hardly see. Well, if you were Ethel Mer- "Our helpless and man on Broadway, you couldn't get more of a response. handicapped..." There are 128 other people in the KYW Road Show singers, dancers, mimes, jugglers aged last in line, as usual. Had to work late at the - - ... 7 to 55 and each must feel somewhat like this. office again. Then a quick snack and a mad dash to - They put on their act twice a week, sometimes Hope in good voice tonight. KYW. I'm four nights a week ...travel up to 50 miles outside went to an orphanage. Tonight, Last night we Cleveland city limits ... to help raise money for one night stands would a hospital. Never thought charitable and welfare groups. me. joined the road show for mean so much to I Last year the KYW Road Show received the it might help me the experience, and thought American Legion Citation of Merit, a prize rarely break into radio. awarded to non-Legionnaires, for its contribution work with do it just But some of these people I to the civic and community life of Northern Ohio. to help raise money for charity. Couldn't understand that at all, at first. But when I go into my act and see those faces light up - little boys, veterans in wheel chairs, old people KYW CLEVELAND Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 THE MEDIA) 71 truly national audiences (seven of the largest fail to reach 44% of all people over 10 years of age); they account for only 6% of time spent with major media, as compared to 32% for radio. Enemy Strengths Among the strengths of radio's competitors which RAB officials cited were newspapers' use of color (985 of 1,700 newspapers have it, and 68% of color revenues are local), their tradition of retailer acceptance, their ability to give news in detail and their exclusive columns and other features; magazines' growing use of regional editions, their "editorial vitality" ( "they know that most people do their thinking below the waist"), their use of gatefold ads and no- premium bleeds, their aggressive sales promotion and the fact that their salesmen far outnumber radio's; television's glamor, its sales promotion and the amount of time spent watching it. No slipped discs here RAB Presi- the importance of the broadcaster's RAB officials predicted that 40 to 50 dent Kevin Sweeney uses a model in backbone in radio station operation, daily newspapers would "die" in the a skeleton suit to make his point about during RAB's presentation. next few years from low profits and high costs. example, that newspaper circulation hour 54 minutes listening to radio). They also said that monitoring of grew 1% while number of households Magazine weaknesses: They're hav- radio stations' own advertising showed increased 50%); rate increases are ing trouble selling subscriptions with- that 91% is directed against other outdistancing circulation gains; cover- out cutting prices (more than 60% of radio stations, and that a canvass of age is poor in suburbs; readers spend subscriptions sold by eight leading agencies indicated that eight out of ten relatively little time with newspapers magazines in a recent six -month period radio -station presentations were simi- (39 minutes a day as compared to 1 were at cut prices); they don't attract larly aimed at other stations. This prac-

They pitch pennies for big stakes in the Midwest! tice, the stations were told, "is like marketing research linked with radio; a The law has problems explaining to putting a pistol to your own head and radio test campaign currently being con- people why, for example, it is essential pulling the trigger." ducted by an advertiser using saturation to our democratic life that good law- Reporting on its own sales activities, plans worked out by the bureau; a yers should defend vicious criminals. RAB cited these examples; $450,000 $100,000 -plus schedule just sold to a Broadcasting has problems explain- worth of radio sold to a regional coffee store chain after an analysis of the ing to some people why it is necessary advertiser for which RAB did basic company's specific problems. to carry popular programs instead of an exclusive repertory of Shakespeare, science lectures and serious discussions. THE FIGHT FOR FREEDOM Some parents, said Mr. Seymour, are "much too inclined to expect other Must oppose restrictions, Seymour says people to do the job the parents ought to be doing." The president-elect of the American tion to do it as responsibly as possible Taste must be learned in the home, Bar Assn. last week likened broadcast- ... Freedom is not just the privilege of he said. "Parents who look to television ing to the law as professions equally doing what we please." or the schools to teach manners and concerned with freedom, equally carry- Test of service How should broad- morals are shifting their own responsi- ing "a harness of obligation" and equal- casters themselves test whether they are bilities." ly in need of better public understand- practicing responsibility as well as priv- Mental exercise Yet broadcasting ing. ilege? There is no set of rules by which could do more than has been done to Whitney North Seymour made his that question can be answered, Mr. make full use of its technological ad- first appearance on behalf of the NAB Seymour said, but he suggested the vantages, he said. There is a need for as the association's special counsel in best measurement he knew was de- "more good- natured argument about the FCC's program hearings last Jan. scribed by the famed poet, Robert everything in this country," Mr. Sey- 26 (BROADCASTING, Feb. 1, 1960). He Frost. Men can tell if they deserve the mour said. "We should get everybody made his second last Wednesday as the liberty they have if they have an easy arguing more and more on television, luncheon speaker at the NAB's annual feeling in their hearts. in the home, everywhere." convention in Chicago. "If you feel easy in your hearts," It is through intelligent argument, he Both broadcasters and lawyers, he Mr. Seymour told the broadcasters, said, that minds are sharpened and said last week, must vigorously oppose "you will know you are meeting the vistas widened. The type of argument restrictions on the "practice of our call- test." he was arguing for, he said, was "argu- ings." There is much misunderstanding ment based on mutual respect." "But with the right to practice among the public about both broadcast- Broadcasting should also do more to freely," he said, "goes the public obliga- ing and the law, Mr. Seymour said. stimulate the "ardor of our young peo-

These are the things that matter most to me .. .

ers played . .. and purchased a home for this "The emergencies..." family. WHAT'S A PENNY PITCH? In '58 WOWO coins jingled their way up to re- To most people it's a line you pitch to. Closest building a home and playground facilities for a penny's the winner and takes all. couple that sheltered orphans. To WOWO listeners it's different. They pitch Last year WOWO listeners burned a mortgage pennies by the thousands to a kitty at WOWO .. . for a widow and six children. 19,232 people played to help losers in the game of life. It started in '54, that game. The kitty : $11,230 - enough to pay the and has been going on ever since. mortgage and provide for a much needed opera- That first year they pitched pennies for a new tion for one of the children. typewriter to help a crippled lad to continue put- The game that started with a typewriter for a ting out a local newspaper - his sole means of small boy has furnished homes for needy families. support. What will the stakes be next year? No one can In '55 pennies were pitched toward power tools say for sure. One thing is certain. No station in for a disabled veteran. As a result he was able to the Tri -State area is more eager to help its com- start his own woodworking business. munity ... no station better known for the help In '56 WOWO pennies rebuilt a home for an already given. elderly couple, unable to modernize on their own. The next year WOWO broadcast the story of a blind woman and her four children, about to be evicted from their small apartment. 15,654 listen- W O YY O FORT WAYNE Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 (THE MEDIA) 73 broadcasting just as it protects other was placed at $5,531,580. These totals forms of communications." The FCC encompass 144,001 television and 245,- is prohibited from exercising any meas- 705 radio announcements and 29,218 ure of program control. television and 16,776 radio programs In carrying out the mandates of the -more than 1,000 announcements a Communications Act, the FCC may day and almost 900 programs a week consider questions of character; it may on the Petry stations alone. The differ- consider the question whether an appli- ence in dollar totals for radio and tele- cant is seeking a facility for purely vision was attributed primarily to dif- personal gain; it may hold people to ferences in radio and tv rate structures. their promises; and it may ask appli- Edward E. Voynow, Petry president, cants to indicate how they are seeking said the survey was undertaken by the to find out and to meet the needs of Petry company and its client stations responsible elements in their commu- to "help put the contributions of Amer- nity. But beyond that the commission ican broadcasting into clearer perspec- cannot go. tive." He said the findings "dramatize the dimensions of giving to worthy causes by a top cross -section of our Petry study points up industry... . "No other force in the communica- public service time tions field can begin to approach the size, scope and effectiveness of the Broadcasters' day -in, day -out contri- broadcasting industry's effort in the BARRISTER SEYMOUR butions to public service causes were public service." pointed up last week in a study show- Oppose restrictions The range of community interests ing that the stations represented by supported by the Petry stations was ple" who are eager for new experiences Edward Petry & Co. donated more indicated in this tabulation of principal and new knowledge, Mr. Seymour said. than $22.6 million to such projects in beneficiaries by category: $2,936,012 to The Constitution Mr. Seymour 1959 (CLOSED CIRCUIT, April 4). civic groups; $2,712,718 to religious summarized for the NAB delegates the The 30 Petry- represented television projects and organizations; $2,533,806 testimony he gave the FCC last Janu- stations contributed $17,081,925 in to Ad Council projects; $2,029,920 to ary. time and talent to public service ven- education; $1,997,820 to health and "First," he said, "there is no doubt tures, according to the report. The medicine, and $1,004,032 to the com- that the First Amendment protects figure for the 25 Petry radio stations munity fund. Mr. Stevens cited the ease of making TV AGENDA: VTR, AUTOMATION "speculative commercials" via tape and said several new advertisers had been Panel discussion stresses money savings developed in this way by KOTV. But, The economies, revenues and cost of haps 150 additional stations will be in he said, a bigger advantage of tape was video tape operations and a look at operation and at least half of all net- in the greater flexibility it gave to pro- automation in both the production and work programming should be in color. gramming. Similarly, Mr. Carino said WWL -TV uses it extensively for pro- clerical phases of tv broadcasting drew The TvB head reiterated his claim the attention of station operators at gram specials-one of which involves that television is "very much under- would the closing television assembly of the 192 splices and be impossible to priced." Instead of being priced at do live (no trouble has been encoun- NAB convention Wednesday (April 6). minimum rates, as now, television tered in splicing, he said, though at Video tape and automation shared should be "the most expensive of all least one station operator in the audi- the agenda with TvB's "Exponential" advertising media" if effectiveness were ence indicated he had had no such easy presentation, a study of the need for the determining factor, he said. experience). increased advertising to step up con- Tape Talk In a panel study of sumption -and of television's unique Fees charged for the use of station "The Economics of Video Tape," Law- VTR equipment for both commercials abilities in that goods- moving role. The rence Carino of WWL -TV New Orleans and programs were cited as another im- presentation, shown earlier in Chicago, and George Stevens of KOTV (TV) New York and Washington and slated portant source of income. These Tulsa reported on their experiences with charges, Mr. Carino said, have added to become available to TvB members tape, Russ Baker of Ampex and E.C. shortly for local and regional use, was to WWL -TV's income by amounts run- Tracy of RCA approached the subject ning into five figures per month. coupled with a warning by TvB Presi- from the manufacturer's standpoint and dent Norman E. Cash that television, Frederick Houwink of WMAL -TV Mr. Stevens reported a 14% increase which billed $1.5 billion in 1959, will Washington appeared as representative in local sales at KOTV since vtr equip- have to add another $1.3 billion by of a station which thus far has not ment was put into use two years ago. 1970 merely to maintain its current elected to put hi tape equipment. The trend in vtr prices was de- share (13.8 %) of the total advertising Mr. Carino said WWL -TV, whose scribed by the manufacturers' repre- dollar. weekend programming is handled by sentatives as being reasonably stable. Actually, Mr. Cash said, television tape, is saving $30,000 a year on engi- Cost of the basic VTR black -and-white should aim for at least a 24% share neering overtime alone, but noted that unit is about $50,000, to which sup- by 1970 -a total of more than $5 bil- this figure might be above average be- plementary equipment may add from lion. By that time, he said, some 52 cause of a unique labor situation at $3,000 to $10,000. million homes will be tv- equipped, per- his station. In a look at maintenance costs Mr.

These are the things that matter most to me .. .

Forty to fifty spots ran each day. "Our schools..." But WIND didn't stop with spots. $250 TO GO BACK! The station sponsored a "Start School Contest" with a $25 daily award and $250 grand prize. No more pencils Teenagers entered by completing this sentence: No more books "I am going back to school when school starts No more teacher's dirty looks! because..." It used to be you'd hear this in June, when "We ran this campaign to sell the value of a school ended. But in Chicago the happy chant had high school education, just as we sell the value of mournful overtones to adults hearing it in Sep- cigarettes, cars, beer or coffee," says WIND's tember. The nation's second largest city looked Dom Quinn. upon its school drop -outs and late enrollments as a Result was that WIND had 3,500 entries. grave social hazard. "What would they do instead Chicago schools had new highs in enrollments. this year? In ten years, what then "? To help reverse this trend, WIND launched a "Start School When School Starts" campaign. WIND CHICAGO Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 (THE MEDIA) 75 Carino estimated that repairs and up- instance, he said, automation eliminated dures in all areas of programming, in- keep had come to about $1,000 in 10 the need for about eight engineers, cluding, but not limited to, news, music, months at WWL -TV. saving $67,100 in operating expenses religion, education and public service, Mr. Houwink, the panel's hold -out for one year, but at the same time had and thus seriously jeopardize the quali- against vtr, said he was "all for it" the practical effect of making remote ty of service to the public," the resolu- but that its importance must be evalu- telecasts impossible. tion noted. ated in relation to "other uses for our Mr. Hush said technicians had not The membership endorsed the policy money," such as station expansion, yet reached but were rapidly approach- statement of its own committee and re- heavy outlays for programming, pro- ing the ability to achieve automation solved that individual broadcasters be motion and the like. Thus far, he said, of the office on a par with automation urged to file comments explaining their WMAL -TV has felt that other invest- already achieved in television produc- views on the Sec. 317 notice. ments were more important. tion. But, he said, "getting it started is Other resolutions endorsed a tribute up to management." of praise to the late President Harold Tv By Automation Charles H. E. Fellows and thanked FCC members Tower, manager of NAB's department and other speakers for their part in the of broadcast personnel and economics, Several resolutions convention program. A resolution laud- presided over the session and also in- ing Inter -American Assn. of Broadcast- troduced Roger Read of Taft Broad- passed in Chicago ers for its fight on behalf of free speech casting for a report on WKRC -TV Cin- Broadcasters formally voiced their in the Americas was adopted at the sug- cinnati, "the automated station," and confusion over the FCC's policy state- gestion of Herbert E. Evans, Peoples Edwin Hush of Business Research ment on Sec. 317 (sponsor identifica- Broadcasting Co. Corp., Chicago, who reported on auto- tion) at the NAB convention in a re- Another resolution expressed the mation in office procedures. solution adopted at the formal business NAB's appreciation to Frank Stanton, Mr. Read, administrative vice presi- session. CBS president, for a "significant and dent in charge of planning for Taft A series of resolutions covering rou- lasting service in leading the successful Broadcasting, said automation equip- tine convention matters included one campaign to free broadcast journalism ment cost WKRC-TV about $145,000 dealing with Sec. 317. NAB reminded from restrictive provisions of Sec. 315 but had accomplished the station's ob- that its Policy Committee, had protest- of the Communications Act." The jectives-at least well enough to con- ed the FCC's statement on Sec. 317 political broadcasting law was amended vince management that the investment along with other petitioners, leading to last year to exempt newscasts, news was "not in vain." He reviewed some a Commission invitation for comments. interviews and news documentaries of the advantages but pointed out that "A literal observance would seem to from equal time requirements when there were some limitations, too: For impel impractical broadcasting proce- political candidates appear.

II H u GIBBON ORANG-UTAN Quality Radio Group AI this ^,'ment tebsiot, and r adio are in or ,, ol plans reactivation need of help . A programming-promotion- public relations clinic next June will serve as a springboard for the "reactivation" of Quality Radio Group as a recognizable industry entity. That was the general reaction of QRG members following a Chicago meeting conducted last week by Ward L. Quaal, vice president and general manager of WGN AM-TV Chicago and president of the group. The two -day clinic, designed to em- brace all facets of station operation, is expected to give the relatively dor- mant organization of 19 major, high power stations a shot in the arm. De- tails on time and location of the clinic will be announced soon, Mr. Quaal reported. Gustav Brandborg, general manager of KVOO Tulsa, Okla., will serve as Victors Don Lindsey (1), regional Bell the blind bogey low net with chairman of the planning committee, sales manager of WTVP (TV) De- 23. Marshall Pengra (not pictured), catur, Ill., and Gene Bell (r), local which also includes Frank Gaither, gen- general manager of KLTV (TV) sales manager of WTVP, made a Tyler, Tex., won the "F -Emmy" tro- eral manager of WSB Atlanta and vice one -station sweep of the two main phy presented by KMLA (FM) Los president of Quality; Stanton P. Kettler, events of BROADCASTING'S annual golf Angeles with a low gross of 41. The executive vice president in charge of tournament at the NAB convention. tournament was postponed from operations, Broadcasting Storer Co., and Their awards were presented by Sol Sunday until Wednesday, and re- Wilson, advertising Charles A. and sales Taishoff, editor -publisher. Mr. Lind- duced from 18 to 9 holes, because promotion manager of WGN- AM -TV. sey won low gross with a 41, Mr. of local floods. Chicago.

These are the things that matter most to me .. .

KEX stepped in. "Our town." The deejays organized a gigantic community PORTLAND'S CURIOUS COLLECTION dance ... and came up with a zany but immensely successful contest among themselves. Portland, Oregon has one of the nation's newest Object: to see who could get the largest number of listeners and finest zoos. Soon it will be the only zoo in the to contribute. Booby prize : the monkey's world to in its collection cage and feature an authentic dee- a shower of peanuts. jay KEX disk jockey. -a Well over half the $10,000 needed to complete What's more, the KEX man is committed to do the Zoo Railway has already been raised. As the a broadcast from inside the cage, while his col- contest draws to á close (KEX promised delivery leagues hurl peanuts at him. of the full amount this spring), townspeople are What inspired this monkey business? Port - feeding the kitty with unabated zeal. landers had spent two years and half a million What a curious, wonderful way to build a recre- dollars in labor and materials building the world's ational railway! largest, most spectacular recreation railway for their zoo. But last November, just $10,000 away from completion, funds ran out and all work stopped. KEX PORTLAND Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 (THE MEDIA) 77 Build local image, transmit music and news." He said the taste of the audience, particularly young high -quality recordings available to sta- people. radio members told tions offer wide opportunity for bal- "Television music is still in the Stone anced programming. Mr. Miller advised Age," he said. He urged radio stations A strong image of broadcast sta- balanced programming and warned to apply professional management skills tions and the entire broadcast structure against underestimating the musical to programming. should be built locally, NAB radio members were told at the April 6 radio session in Chicago. A three -part promotion -program PRODUCT PROTECTION ASKED meeting heard speakers discuss public relations techniques, promotion meth- ABC longer ods and programming policies. affiliates for station breaks Robert L. Pratt, KGGF Coffeyville. Kan., chairman of the NAB Public Re- Product -protection standards and among those discussed at a meeting lations Committee, explained NAB's 40- second station breaks on ABC -TV of the affiliates' board of governors with public service aids for radio stations, nighttime programs were proposed by ABC -TV President Oliver Treyz and including films, jingles and speech ma- the network's affiliates last week. other officials of the network at a terials. He called for support of the Station sources said affiliates recom- meeting during the NAB convention in Voice of Democracy program and Na- mended that protection be allowed only Chicago. They are similar to those sug- tional Radio Month, to be observed between competing products, not be- gested by Station Representatives Assn. during May. tween competing advertisers promoting as agenda material for a meeting of net- Four members of Broadcasters' Pro- non -competitive products; that protec- works, stations and station reps (BROAD- motion Assn. offered a promotion pres- tion be limited to 15 minutes' separa- CASTING, April 4, March 14). entation. They were Janet Byers, KYW tion between competing products, and Without going into the questions Cleveland; Charles A. Wilson, WGN that no protection be accorded products dealt with, the affiliates board acknowl- Chicago; James Bowermaster, WMT promoted in participations or time edged that matters of mutual interest Cedar Rapids, Iowa, and John J. Kelly, bought "on any other basis except full had been covered in the session with Storer Broadcasting Co. They described or conventional alternate -week sponsor- ABC -TV officials. They said no de- promotion as a management function, ship." cision was reached on any of the sub- listing ways of promoting stations, The expanded station breaks would jects but that network and affiliates were urging careful planning and cautioning enable affiliates to sell two 20- second "basically in accord on all matters" and against over -promotion. spots between network programs. At had "pledged to move forward to Mitch Miller, Columbia Records, present they have 30 seconds. achieve their common aims." Another said radio is "the No. 1 medium to These subjects presumably were session later in the spring or early in

These are the things that matter most to me .. .

"M y neighbors..." THE WORLD'S MOST UNUSUAL PYRAMID CLUB In 1944 a fantastic experiment in rehabilitation of underdeveloped countries was begun : the Heifer Project. 44 heifers were sent to Puerto Rican farmers with the understanding that their offspring would be distributed among their neighbors. It was the beginning of a world -wide pyramid club ABC building plans At its television affiliates meeting in Chicago last week ABC showed drawings of a 30 -story headquarters building to be erected on the side of the network's present New York offices. In this picture Leonard Goldenson (1), president of AB -PT, the parent company of the network, describes the building to Spyros Skouras, president of 20th Century Fox, and David B. Wallerstein, president of Balaban & Katz Theatres. ABC officials gave out few details about the project -which is yet to be approved by the corporation's board. But it was learned that the management plan contemplates the beginning of construction in about two years. The block of land in the Lincoln Square area of New York where ABC now has its headquarters is owned by AB -PT. All buildings now on the plot will be razed to make way for the new construction. The television studios, including color ter for the Performing Arts, planned new building will be owned by AB- equipment, and will be the center for as a massive collection of theatrical PT and largely occupied by its own ABC production in the East. and musical enterprises including a broadcasting and theatrical opera- The ABC headquarters site faces new Metropolitan Opera House. The tions. It will contain a complex of a new development, the Lincoln Cen- Austin Co. will design and build. the summer was expected. Lake City, was elected chairman of the The affiliates also elected Howard Officers Elected Brent H. Kirk, board of governors of ABC -TV affiliates Maschmeier, WNHC -TV New Haven, general manager of KUTV (TV) Salt at a meeting in Chicago last week. Conn., as vice chairman; John F. Dille,

... whose dividend today may be anything from ient of a heifer. Cameras panned the neighbor- goats, hatching eggs, pigs ... to rabbits, honey ing farms that would eventually profit. bees, sheep or horses. Next stop : Greece. A priest told Bostonians The Congregational Churches of New England how the Project replenished the livestock of his had been taking part in the Heifer Project for town, ravaged by four waves of invasion in a ten - many years. Last November, they were shipping year period. A móther explained gratefully that 44 heifers to Iran. Members of the congregation for the first time, and only because of the Proj- were going along, too, as handlers of the animals ject, her child is properly nourished. Farmers, and as observers of the results of previous ship- town officials, even children told what the Heifer ments to other countries. Project meant to them. WBZ -TV felt the story of this modern pilgrim- The trip started on Thanksgiving Day. It age would make an especially effective Christmas ended on Christmas Eve. It involved people reach- show and sent cameras along to record the trip ing out halfway across the world to help other on film. people. WBZ -TV feels it will stimulate even Result: Heifers for Hope, a one -of-its -kind greater interest in the Heifer Project. documentary. It was a most appropriate Christmas program Boston viewers watched as the men, women, for it told the story of the greatest gift man boys and girls who had raised money to buy the knows - the gift of Hope where there was none. livestock through cake sales and "heifer hops" gathered at Boston's Logan International Air- port. Just before take -off ministers blessed the animals. Then -a Teheranian orphanage, recip- WBZ -TV BOSTON Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 (THE MEDIA) 79 Jr., WSJV -TV Elkhart, Ind., secretary, ganization completely autonomous from have resorted to a policy of buying all and John T. Gelder, Jr., WCHS -TV the network. The MAAC, although records they play on the air. Ways and Charleston, W.Va., treasurer. elected by Mutual stations by districts means of improving community service Four incumbents were re- elected to of the country, is subsidized by the net- information and projected expansion the board: Joseph H. Hladky, KCRG- work. of news personnel looking toward TV Cedar Rapids, Iowa; Joseph Ber- In discussions with network officials stronger territorial coverage also were nard, KTVI (TV) St. Louis; Joseph the MAAC heard that the possible sale discussed. Drilling, KJEO -TV Fresno, Calif., and of 25% of Mutual to Minnesota Min- Attending the meeting besides Mr. Donald Davis, KMBC-TV Kansas City. ing & Manufacturing (BROADCASTING, Krelstein were Roy Whisand, vice presi- Fred Houwink, WMAL -TV Washing- March 14) would bring in $400,000 to dent and general manager, WCOP -AM- ton, was given an award for his serv- $500,000 in advertising revenue. FM Boston; Byron Millenson, vice ices as chairman of the affiliates group. president and general manager, WCAO- Also honored were Willard Walbridge, AM-FM Baltimore; Claude Frazier, vice KTRK -TV Houston; Joseph Herold, Plough's plans told president and general manager, WPLO- KBTV -TV Denver, and Harry LeBrun, AM-FM Atlanta; Charles DeVois, WLWA (TV) Atlanta. ABC -TV was at Chicago meeting vice president and general manager, commended for "outstanding progress Plough Inc. plans to beef up its news WMPS Memphis; Frederick J. Harm, in all facets of television." operation among its five stations and vice president and general manager, will concentrate more heavily on com- WJJD Chicago; Gene Plumstead, vice Mutual affiliates munity service information, it was re- president -programming; Roger May, ported last week. vice president -sales, and Joe Deaderick, vice president- engineering. agree to `freeze' Programming, sales and engineering The Mutual Affiliates Advisory Com- problems occupied the attention of the mittee, which represents affiliates in general managers of the five Plough Regional Broadcasters dealing with the network, decided in Inc. stations at a pre -NAB convention Chicago that the status quo was the best meeting in Chicago's Drake Hotel April future up -in -air course for now. The committee was 2 -3. Prospects for continued operation of "frozen" at least for the remainder of Harold R. Krelstein, president of the Regional Broadcasters appeared during 1960 and probably until next year's Plough broadcasting subsidiaries, re- the group's membership meeting in Chi- NAB convention. ported an improvement in audience cago April 3. Several broadcasters pres- This action sidestepped for the mo- ratings position of its outlets since ent urged further existence of the or- ment plans to organize Mutual's affi- Plough dropped its Top 40 music for- ganization to cope with special prob- liates into their own, self-supported or- mat. He also noted that Plough stations lems which might require group atten-

These are the things that matter most to me .. .

"My rights ..." NO ROOM FOR THE PUBLIC -OR IS THERE? Maryland's State Legislature charged the Balti- more Commissioner of Police to be guilty of misconduct in office and incompetence ... and recommended an immediate removal from. office. A hearing was promptly scheduled. The only hitch : it was a gubernatorial hearing -a closed affair. WJZ -TV raised two important questions: isn't the public obligated to take an active interest in proceedings related to the conduct of a man entrusted with the safety of their homes and fam-

BROADCASTING, April 11, 1960 Sol Taishoff, BROADCASTING; Mark Woods, former ABC president and now prominent Florida realtor; Jo- seph Csida, eastern vice president, Capitol Records; Ted Bergmann, president, Parkson Adv.; John E. Fetzer, owner of Fetzer stations and chairman of the Detroit Tigers; Col. Ed Kirby, USO public relations director who was escorting officer; William S. Hedges, NBC vice president; Honor Man Ream; Col. Lester W. Lindow, executive director, Assn. of Maximum Service Telecasters; Clair R. McCollough, president, Steinman stations; chairman of NAB Policy Committee and chairman of VIPers; Robert D. Swezey, consultant to Secretary of Labor Mitchell Reunion in Chicago Broadcasters the NAB convention. Joseph H. and part owner of WDSU Broad- who toured the European Theater of Ream, CBS -TV vice president (wear- casting Corp.; Don Kearney, Corin- operations under Army auspices in ing authentic British beret) was thian stations. 1945 held their annual reunion in awarded the rotating plaque as VIP Kneeling: Morris Novik, broad- Chicago April 3 in conjunction with of the Year. Other VIP's (I to r): cast consultant. tion. They voted to send letters to all and Hollis Seavey, its director, reported broadcasters involved for their coopera- fulltime Class III, II and I -B stations on the successful effort to support Sen- tion and said all Meredith Stations will to learn if enough are interested in ate ratification of the 1950 North give full support to Regional Broad- underwriting the cost. American Regional Broadcasting Agree- casters should it be decided to extend Payson Hall, Meredith Pub. Co. Sta- ment and the broadcasting agreement the life of the organization. He said, tions, chairman pro -tem of the organiz- with Mexico. however, that other duties force him to ing committee of Regional Broadcasters. Mr. Hall expressed thanks to all drop his leadership role in the group.

ilies? Aren't the people entitled to complete cover- 3. recorded the entire proceedings on Videotape. age in such cases, rather than excerpts - as a 4. broadcast the proceedings in their entirety. guarantee of fairness to both sides? Richard W. Case, Special Legal Advisor to the Governor's initial reaction : "This executive Governor: "Fortunately, I did have an oppor- hearing has many of the aspects of a judicial pro- tunity to see some of the program presented by ceeding and to the extent possible, the Governor WJZ -TV. I thought it was very well done ... I will adhere to the rules, procedures and customs have heard a number of attorneys say they could of Canon 35." see no reason why important appellate cases could Or - NIX ON TV COVERAGE ! not be visually recorded." But WJZ -TV persisted in its demand that the Governor Tawes: "I was entirely satisfied with people be informed, completely. The Governor the television coverage given by WJZ -TV ... My submitted the matter to a U.S. District Court sincere thanks to you for your cooperation in the Judge. After review, the Governor's Office granted matter." permission to televise the one -hour summations WJZ -TV proved that it could.. televise such by both sides, provided the telecast was not live. major events with an absolute minimum of dis- WJZ -TV swung into action - traction to the participants and with no editorial 1. cancelled all regular programming beginning bias resulting from extraneous comments or exci- at 1:00 PM on the day of the hearing. sion of any proceedings. 2. assigned full engineering and production staffs to originate a direct remote telecast from the hearing rooms at the Maryland State House in Annapolis, 20 miles from Baltimore. WJZ -TV BALTIMORE Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 (THE MEDIA) 81 HARRY HEARD of the pioneers; H. Leslie Atlass, re- CBS boosts employes' tired from CBS, and Vladimir K. Truman highlights Zworykin, RCA, inventor of the icon - pay, other benefits oscope tube (in absentia). A Hall of Pioneers dinner Fame award was given the late M.H. CBS employes had some good news Aylesworth, first president of NBC. It last week-a "substantial" increase in Broadcast Pioneers provided a pres- was acknowledged by his daughter, the fund available- for merit raises, an tige highspot at the NAB convention Mrs. Dorothy Gwyer, of New York. extra holiday each year, an extra week's last week as ex- President Harry S. Tru- Mr. Truman recalled, with impromp- vacation (after 25 years of service), man appeared as feature speaker at tu sound effects, his experiences with liberalized payments for overtime on the organization's annual banquet. The the cat- whisker gadgets of early radio weekends, an extension of severance dinner drew a capacity crowd in the days and the later addition of a horn. pay allowances and, for clerical work- grand ballroom of the Conrad Hilton He said broadcasters "are fine people" ers and others in the salary -grade levels, Hotel. but hinted plainly he sometimes pushed a 4% general pay raise. Mr. Truman put on his usual good a button to silence the tv during a foot - These changes are in addition to a show, mixing nostalgia with quips about powder plug. stock- purchase plan for employes and current and past radio history. He was He reminded broadcasters of the re- a new pension arrangement which are presented the distinguished service sponsibility they face in operating a to be voted on at the annual meeting award of the group and a host of other mass medium and recalled how legisla- of CBS stockholders on April 20 gifts, prompting him to observe, "I like tion was adopted in 1888 -90 when rail- (BROADCASTING, March 28). payola." roads became big business. A few of- Employes have been notified that, fenders can cause troubles for everyone effective last week, there was a "solid Mr. Truman was introduced by else in broadcasting, he said. "You want increase" in the merit fund set aside Merle S. Jones, CBS, president of the to make the United States the greatest for salary raises to be given in special Pioneers. Awards were presented by republic in the world and you have recognition of outstanding work. They William S. Hedges, NBC, chairman of more responsibility than any other or- also were told that they would get a the Hall of Fame and Awards Com- ganization in the world," he said. "We fourth week of vacation starting in their mittee. Sol Taishoff, BROADCASTING, was are on the threshold of the greatest era 25th year of service (except for de- banquet chairman with Ward L. Quaal, in history." partment heads the top limit has been WGN Chicago, chairman of the local Mr. Truman's talk was preceded by three weeks, reached after five years of banquet committee. playbacks of some of his old campaign service); that election day is being Citations were presented to Sydney give -'em -hell speeches. He was present- added to the eight holidays they already M. Kaye, attorney and BMI counsel; ed with complete tapes of his network get each year; that weekend work will Harold Hough, WBAP Fort Worth (in broadcasts as President and a gold rec- bring overtime pay for a minimum of absentia); Mark Woods, first president ord of campaign speech excerpts. four hours, and that severance pay schedules are being extended from the old maximum of six weeks after three NETWORK BILLING UP 10.9% years' service, to seven weeks for employes with four to five years and eight ABC -TV shows 24.2% gain in January weeks for those with five years or more. Network tv gross billing got off to DAY PARTS Headliner awards go a January start of $57,756,267, a January 10.9% increase over the same month 1959 1960 Change Daytime $18,321,279 $17,259,284 - 5.8 to radio -tv newsmen in 1959 ($52,076,179). ABC -TV had a Mon. -Fri. 15,162,498 13, 297,483 -12.3 Four tv awards and four to radio gross billing of more than $13.2 mil- Sat. & Sun. 3,158,781 3,961,801 +25.4 Nighttime 33,754,900 40,496,983 +20.0 were among the 24 announced by the lion, a 24.2% gain. Both CBS-TV and TOTAL $52,076,179 $57,756,267 +10.9 National Headliners Club for outstand- NBC -TV moved upward, CBS' $23.5 LNA -BAR: Gross time Costs Only ing journalistic achievement in 1959. million plus, a 6.5% increase, and Public service awards went to KMOX NBC's $20.95 million representing an St. Louis and KPIX (TV) San Fran- 8.6% increase. cisco for radio and tv respectively. CBS fellows named The gross billings were released last NBC's News on the Hour won top week by Television Bureau of Adver- CBS Foundation news and public honors for network radio news broad- tising, the figures compiled by Leading affairs fellowships to Columbia U. for casting with the local radio news cover- Advertisers the year 1960 -61 are to be announced age award taken by WNEW New National and Broadcast Advertiser Reports. today (April 11). The eight winners York. WMRN was winner in the local will get awarded a year of special study radio editorials category. ABC -TV won Nighttime billing increased 20 %, to strengthen their backgrounds for the award for consistently outstanding from over $33.7 million in January meeting responsibilities in electronic tv network coverage; the local tv award 1959 to more than $40.4 million in journalism. The winners: going to Gabe Pressman of WRCA- January 1960. Daytime billing went TV New York. Mario Biasetti of CBS up 5.8 %, from $17.2 million -plus to Richard H. Compton, KVTV (TV) News won the award for the best news- over $18.3 million. Sioux City, Iowa; Kevin F. Delany, reel, whether theatre or tv, for his work CBS News, New York; Stephen Fen- on the Nicaraguan invasion "where he NETWORK TELEVISION GROSS TIME BILLINGS tress, KMOX -TV St. Louis; Richard both effected and filmed the surrender Source: LNA -BAR Gibson, WCBS News, New York; of a rebel band," according to the January Richard O. Moore, KQED (TV) San Headliners Club. 1959 1960 Change Francisco; Richard Richter, CBS News, The award for the best radio and tv ABC -TV $10,647,078 $13,227,680 +24.2 New York; Neal L. Spelce Jr., KTBC- CBS -TV 22,129,248 23,578,557 + 6.5 newspaper columns was won by Paul NBC -TV 19,299,853 20,950,030 + 8.6 AM-TV Austin, Tex., and Raymond Molloy of the Chicago Sun Times. TOTAL $52,076,179 $57,756,267 +10.9 T. Yelkin, KUHT (TV) Houston, Tex.

These are the things that matter most to me .. .

the program schedule. "Our transportation..." KDKA -TV cameras called on various com- There's a serious, nasty problem in booming Pitts- munity leaders - the head of the trolley system, a burgh - not one cent is being spent for mass department store president, a civic leader, a well- transit. One of the most important facets of a informed citizen. Each spoke up sharply and Pitts - major city is in a mess. burghers got a realistic understanding of their Pittsburgh's Chamber of Commerce knew problem. The decision was now up to them. something had to be done about it. But how do you Television again demonstrated that it can act present a complicated problem to a community fast. That it can serve its community - and do it without being dull? dynamically. newspaperman's : The Chamber's first step : contact KDKA -TV. One Pittsburgh comment "An KDKA -TV had facilities to get the Chamber of effective demonstration of how to get rid of that Commerce campaign against traffic snarl rolling flat cliché, the panel of experts, and still retain in a hurry. Already on KDKA -TV's program the punch of interviews. The program ... was a schedule: "Decision," a half-hour public interest hard -hitting look at a nasty Pittsburgh problem." program in prime time. "Decision" has already probed such touchy topics as "Inflation" and "Unemployment." "Mass Transit" was added to K DKA-TV PITTSBIIRGH Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 1 i, 19E0 (THE MEDIA) 83 GOVERNMENT ANOTHER THIRD DEGREE FOR FCC Budget hearing was full investigation of agency's activities

While the line of questioning belied of what the proposed study entails, see will lose its allocations in that portion the fact, it was indeed the House In- BROADCASTING, Feb. 8.) of the band to other users. Rep. Thom- dependent Offices Appropriations Sub- Commissioner Lee said the proposed as thought the National Academy of committee quizzing members of the uhf study is the most important item Science could come up with an answer FCC last March 1 on the commission's that has appeared in an FCC budget if given $250,000, instead of $2.25 mil- proposed fiscal 1961 budget. during his seven years on the commis- lion. "Let me suggest to you that you But, with over half the questions sion. He said New York was chosen consult that crowd for awhile and let concerning quiz rigging, payola, false for the experiment, which is to include them take a look at it and maybe you advertising, "monopolistic" tv networks the construction of two uhf stations, can ... get everything you want," he and "lost public confidence" in the because it offers the worst possible con- told the commissioners. FCC, the commissioners could be par- ditions for reception of uhf signals. The Old Bandwagon The members doned if they thought they were facing Rep. Albert Thomas (D-Tex.), sub- of the subcommittee took up the entire once again the House Legislative Over- committee chairman, said it appears morning hours of the one -day hearing sight Subcommittee. that "someone wants to sell some equip- in quizzing the commissioners about Testimony of the secret hearing, ment.... Why should not the industry the ills of radio and tv that have been during which the FCC testified on its do its own research and development?" making headlines for the past several request for $13.5 million next year, Commissioner Lee, the government's months. The chairman wanted to know was released today (April 11). The most outspoken proponent of uhf, re- what the FCC is doing "in the great money requested is up $3.5 million plied that the inspiration came from field of advertising where certainly a over the $10.55 million appropriated the subcommittee's frequent criticisms lot of loose statements are made...." for fiscal 1960, ending June 30. of the FCC in the past for depending He challenged the contention of then The major portion of the increase- on the industry to do the agency's re- FCC Chairman John C. Doerfer that $2.25 million-is earmarked for a pro- search. jurisdiction in this area lies with the posed study of uhf to be conducted in In two years, the commissioner said, FTC. New York City. This item also was by it should be determined whether uhf Rep. Thomas maintained that the far the most controversial. (For details will work in New York, and if not, tv commission does have jurisdiction and criticized the agency for not using its test from Commissioner Doerfer, who of Outlet Co. stock at $120 was ob- 160 field monitors to police program- said: "I reject that appraisal of our tained in 1958 by Roger L. Stevens, ming and advertising. Commissioner work, Mr. Congressman. I do not think New York realtor, who subsequently Doerfer's explanation that they were it is warranted." When members of the transferred the option to Mr. Zecken- assigned to check for technical viola- subcommittee were criticising the com- dorf. Mr. Sinclair brought suit to stay tions only did not satisfy the subcom- mission for not revoking a broadcast the $12 million transaction on the mittee members. license since 1932, Mr. Doerfer re- ground that he could have obtained a Rep. Sidney R. Yates (D- Ill.), ac- torted: "I would like to have you point better price. the disregarding out to me what license should have cused commission of A Rhode Island court found that the local needs in renewing NBC's WNBQ been revoked... . Industrial National Bank, one of the (TV) Chicago. He maintained that the Lengthy questioning of the commis- trustees, was involved in a conflict of commission should require that certain sioners also was directed toward such interest and the trustees failed to ob- amounts of time be set aside for local subjects as quiz rigging and the payola, tain a better price. programming and advertisers. He dis- 13 -month backlog in processing am agreed with Commissioner Rosel Hyde's applications. contention that this would be censor- Seeks catv controls ship. FCC authorization to exercise con- "What you are saying ... is that the Zeckendorf suing [Communications] Act itself permits for $8 mßllion trol over radio -tv receiving antenna two or three big broadcasting com- Outlet towers -as the agency now controls panies to have a monopoly and domi- An $8 million damage suit has been transmitting towers -is sought in a bill nate," Rep. Thomas charged. "Through filed by New York realtor William (S 3343) introduced last week by Sen. your own rules and regulations you Zeckendorf against a Providence, R.I., Warren Magnuson (D-Wash.) at the have fostered this monopoly.... You bank and trustees of the Outlet Co. commission's request. The bill would have closed your eyes and ears to what stock. The suit is an outcome of the apply to booster antennas, catv receiv- the people want." legal battle instituted last year by Jo- ing installations and private antennas Rep. Joe L. Evins (D-Tenn.) said seph S. Sinclair, grandson of the Outlet owned by individuals for radio or tv that the FCC has lost the public's con- Co. founder and executive of the de- reception. The agency controls micro- fidence. "You have been drifting in the partment store's WJAR -AM-TV Provi- wave relay towers through its jurisdic- field. I think it is time you addressed dence. This resulted in an injunction tion over common carrier grants. yourself to protecting the public inter- staying the sale to Mr. Zeckendorf's The FCC said the public and avia- est and not the vested interests," he 91065 Corp. (BROADCASTING, July 27, tion interests have expressed concern said. 1959). over receiving antenna towers not used This statement brought a strong pro- An option to purchase 55,230 shares for transmission.

These are the things that matter most to me .. .

"Our hospitals ..." The impact upon viewers was so great that letters and phone calls poured in immediately. "After seeing the condition of the patients, I Governor DiSalle allowed KYW -TV news and would steal anyone from beg, borrow or to prevent cameramen to accompany him on his tour of going to a state mental hospital." mental in Delaware, New York, New - KYW -TV Reporter Hugh Dananceau institutions Something just had to be done to improve the con- Jersey and Connecticut soon after the series. dition of Cleveland's state mental hospitals ... and The Governor's action proved that "Forgotten KYW -TV did what no other medium could do. People" invoked the concern of those in the audi- KYW -TV moved right into the mental hospitals ence nearest to the problem and those best equip- with cameras and microphones. Viewers saw the ped to do something about it. Plans have been deplorable conditions first hand. announced for a new hospital. And hundreds have 16,000 feet of film were edited into four one- volunteered their services. hour programs dubbed "Forgotten People." The series, scheduled in prime time, replaced two popular network shows. Result : ARB ratings doubled those of the previous month. KYW-T CLEVELAND Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 85 systems without consent. NBC has never CATV FIGHT HAS NEW TWIST granted such consent, Mr. Adams said. Mr. Adams' letter was sent to the Montana station asks microwave relay ban Scottsbluff council at the request of William C. Grove, general manager of telecasters against com- to areas "not served by existing Cana- The fight of Frontier Broadcasting Co. Frontier op- a new turn dian television stations." It also pointed munity tv systems took erates KSTF (TV) in Scottsbluff. out that the Canadian rule requires last week. The interest of Scottsbluff officials television sta- that a microwave license be voided A Montana multiple in the catv situation stems from the to ban micro- when a tv station begins operating in tion owner asked the FCC prospect of an application being filed carry the area. wave relay grants which would for a catv franchise. metropolitan area tv signals to small Seeks Rule Change Television Mon- town catv systems in conflict with local tana asked that Part 21 of the FCC's tv stations. rules be revised to ban microwave Bar Assn. recommends And, at the same time, a second grants (1) to systems which carry a `ex parte' legislation network has made it known that it program already being carried by the believes catv systems should carry the single, local tv station and (2) which Federal agencies have not been able local station on its lines, particularly would "adversely affect" existing local to deal with the problem of backdoor when distant signals are brought in on single tv operation. influence up to now and legislation is microwave relays. NBC was the network which took a indicated, American Bar Assn. repre- The petition for rulemaking was filed position on catv systems, following sentatives told the House Commerce last week by Television Montana (Ed much the same approach taken by CBS Committee last week (also see page 88). Craney), licensee of KXLF -TV Butte earlier (BROADCASTING, March 28). Testifying in favor of the ABA -rec- and KXLJ-TV Helena. The request In a March 25 letter to the City ommended bill (HR 6774) to prohibit was based on the grounds that the Council of Scottsbluff, Neb., NBC Vice ex parte contacts with FCC members microwaving of tv signals from larger President David C. Adams stated that and other agency people involved in cities to smaller communities for dis- the network believed a microwave sys- agency decisional processes, Donald C. tribution by catv is destructive to local tem should not be approved unless the Beelar of ABA's Federal Administra- tv broadcasting. consent of the station has been obtained tive Practice Act committee and Bryce The petitioner cited recognition by for use on a catv system. It also de- Rea Jr. of the association's administra- Canada of the impact of microwave clared that it had certain property tive law section committee said agen- operation upon the overall tv alloca- rights in its network programs and that cies have imposed standards of conduct tion plan and the adoption of a rule these property rights are violated when on others, but not on themselves. which conditions microwave relay grants NBC programs are picked up by catv The ABA spokesmen expressed doubt

These are the things that matter most to me .. .

"Religion ..." THE BEATNIKS AND CHRIST They love Jesus in an off -beat way, with that hipster feeling that He was a very misunderstood person ... would be even more so today. They identify with the figure of Christ ...see themselves as innocents, as the victim Christ, slaugh- tered by an insensitive society. The Rev. Pierre Delattre is speaking on KPIX's "Against the Stream," unique half -hour series on morality in the Beat Rebellion. He points to their sandals and beards ... explains these are the out- ward signs of their identification with Christ... and the program continues. judges. A litigant before a federal agen- FCC had estimated the cost at $150. Another FCC list cy has a right to expect the same as- Committee members attending the surance of fair play he associates with Chicago meeting included Chairman Another processing list of stand- administration of justice by the courts, A. James Ebel, KOLN -TV Lincoln, ard broadcasting station applica- they said. Neb.; Jerrold L. Martin, WKMH -AM- tions has been announced by the FM Dearborn, Mich.; Andrew L. Ham - FCC. The new list will be ready merschmidt, NBC -TV; James H. Butts, for processing on April 30, and Conelrad proposal KBTV (TV) Denver; John T. Wilner, any applications which should be viewed unfavorably WBAL -AM -TV Baltimore; Howard T. considered with those on the list Head, A.D. Ring & Assoc.; James D. must be filed no later than April FCC's proposed rule -making to Parker, CBS -TV; Clure Owen (for 29. The first application on the amend the Conelrad manual to provide Frank Marx), ABC, and A. Prose list is BP- 12855, filed by KELK for specific transmission standards for Walker and George Bartlett, NAB. Elko, Nev., for a change in fa- the Conelrad attention signal was con- cilities. sidered technically and economically unfavorable during discussions of NAB New York DA to end Engineering Advisory Committee mem- agency members can protect themselves bers at the Chicago convention. payola investigation from misconduct by a fellow agency The committee met Tuesday after- The New York District Attorney's member and asked that ex parte pro- noon and considered this proposal as office indicated last week that its in- hibitions apply to all proceedings sub- well as other pending FCC technical vestigation into payola and disc jockeys ject to notice and opportunity for hear- proceedings, including the tv channel will be concluded by the end of this ing. The agency would have discretion spacing proposal. The NAB group month. The books and financial records to apply the law to rulemaking pro- took no position on channel spacing. of more than 100 recording companies ceedings of an adversary character by The Conelrad proposal, announced have been subpoenaed by the District specifying a case in the hearing notice by FCC late last year (BROADCASTING, Attorney's office and, a spokesman said, as subject to the proposed law, they Jan. 4), was designed to permit the all information will be turned over to said. manufacture of low -cost highly reliable the Grand Jury examining payola with- They said most case litigation at the Conelrad- equipped consumer radios in the next few weeks. federal level is being conducted by which would be activated by the "at- Lonny Starr, a former disc jockey for federal agencies, not the courts, with tention" signal. The NAB group con- WNEW New York, was questioned last 100 agency tribunals trying a great sidered the technical requirements too week by district attorney aides. Mr. variety of cases and agency trial ex- strict and found the cost to the individ- Starr was discharged by the station two aminers outnumbering district federal ual broadcaster would exceed $1,000. weeks ago, but WNEW officials would

A phonograph plays a poem : "Crucifixion" by ing effect. In the past ten years they've seen their Lawrence Ferlinghetti. Enter willowy girl. city become the heart of Beatdom, U.S.A. Now Supple, she dances to the words : He was a kind through KPIX - and in one of the most unusual of carpenter from some square type place like and dynamic examples of religious programming Galilee ... who said the cat who really laid it on yet conceived - they were face to face with their us all was his Dad ... new neighbors. Bongo drums. A man stands. He sees himself as And so was the entire nation through Time Christ. Raspy voiced: I was framed. Reading magazine's coverage of the KPIX show and Rev. poetry in public without a permit is a crime. Mr. Delattre. Maybe the lawyer Judas can swing it otherwise. Result : at the very least, a greater knowledge A high trembling voice : No saint is sane who of the Beat phenomenon and its implications, sings upon the cross. No saint is sane. religious and moral. As a spokesman for the Poets, artists, musicians ... one after another Council of Churches put it following the show, the sings of man's soul ... his search for Beauty and program was indeed "indicative of a creative Truth. spirit." Or, in the words of Rev. Paul K. Shelford, Now a question from the Rev. Pierre Delattre. executive director of the Council: "Delattre's The jarring sounds fall into harmony as one willingness to understand these people and to help explains: We Beat People dii9°er in many things, them be understood is a good thing." but we are all sure who the enemy is. There are too few of us. Too many of them. So we leave. To the millions of San Franciscans tuned in to KPIX that afternoon, the grave words had a jolt- KPIX SAN FRANCISCO Broadcasting is most effective on stations that have earned the respect and confidence of the communities they serve.

BROADCASTING, April 11, 1960 87 not comment on reports that the disc 24 (BROADCASTING, March 28). Over- jockey's dismissal was connected with sight staff began boning up on case last Ex parte bill fails his scheduled appearance before the week, but Robert W. Lishman, general in Senate passage District Attorney. counsel, said he didn't think anything try After the payola investigation is com- would come of it. The Senate refused to pass by unan- pleted, the District Attorney is expected imous consent a bill (S 1734) to to hear testimony before a grand jury Stations protest tighten the law against off -the- record on possible perjury of principals in- contacts in adjudicatory hearing cases. volved in last year's Grand Jury probe union intervention It was understood Sen. John A. Car- roll (D- Colo.), chairman of the tv quiz scandals. Two Boston area stations protested of the Senate Administrative Practices Subcommittee to the FCC against the attempted inter- which has been studying federal More time on drop -ins vention of the American Federation of regulatory agency ethics, Musicians into their license renewal objected to the A request by the Assn. of Federal bill, thus proceedings. making it controversial legis- Communications Consulting Engineers lation requiring debate. and the Assn. of Maximum Musician's Local 9 had asked the Service S 1734 imposes prohibitions on not Telecasters commission for a hearing on the re- for more time to comment only the parties in a case but on newal of four Boston area stations be- any on FCC rulemaking to dropin new vhfs other person against making cause of the lack of local programming off -the- in selected markets was granted April record contacts in the case specifically and utilization of live local talent 1 by FCC. with FCC members and other FCC (BROADCASTING, April 4). The four, The deadline was extended from people taking part in the decisional WMEX, WILD, WORL, all Boston April 19 to June 30, with reply com- process, but exempts talks among FCC and WHIL Medford, were recipients ments due July 5. Groups asked time members, their assistants and the review of 309(b) letters because of alleged so as to rely on new propagation curves staff as presently authorized. promised by FCC by May L program abuses and payola issues. WORL and WHIL told the FCC last Out of the cobwebs `Space' show interest week that the union request, if granted by the commission, "would constitute Reaching into its dusty archives, the Some members of House Oversight a basic and extraordinary change in FCC finally terminated a ten -year -old Subcommittee want to know why tv policy [of the FCC] as to programming proposed rulemaking which sought to networks refused to carry hour -long requirements imposed on licensees." place a temporary limit on the number Race for Space sponsored by Shulton The commission has never said, the of programming hours a station would Inc., which instead will place special stations asserted, that live musical probe permitted to accept from any one program with 110 tv stations on indi- gramming was a requirement with network. The limitation was intended vidual basis sometime week of April which all stations must comply. to meet problems posed by the then

Summing up- The things that matter most to people ... matter to us. As they should to any responsible broadcaster. For only by searching out community problems and participating in their solutions can a broadcaster gain the community's confidence - his key to good audience, good service to advertisers. Hence, the preceding examples of WBC programming. And the community responses described in those stories. Unsolicited recognition, enthusiastically given ... received with a sense of fulfillment by the WBC stations ... as were Sylvania Awards, Edison Awards, Freedom Foundation and other awards for public service programming last year. e WESTINGHOUSE BROADCASTING COMPANY, INC. RADIO: WBZ +WBZA Boston, Springfield / KDKA Pittsburgh / KYW Cleveland / WOWO Fort Wayne /WIND Chicago /HER Portland, Ore. Represented by AM Radio Sales Company TELEVISION: WBZ -TV Boston / WJZ -TV Baltimore / KDKA -TV Pittsburgh / KYW -TV Cleveland /KPIX San Francisco Represented by Television Advertising Representatives, Inc.

^ i

88 (GOVERNMENT) BROADCASTING, April 11, 1960 Few and far between 0 Nearly 60% of the 4,842 operat- which no sponsorship announcement ing am, fm and tv stations have de- was made; 50 (1 %) said employes Ay clared under oath to the FCC that had received undisclosed cash pay- they have received no payola in any ments; 18 (.4 %) disclosed instances form, including free records. Of the where the station itself had received remaining there are only eight cases payments without identifying the of "serious payola," according to source; 1,374 (29 %) replied that FCC Chairman Frederick W. Ford. they had received free records. During his speech before the Tues- The chairman said that an addi- day luncheon at the NAB convention tional 27 stations filed incomplete in Chicago (see page 54), Comr. responses and 169 outlets are un- Ford disclosed first time a for the accounted for. He did not attempt percentage breakdown of station re- to give any further breakdown of the plies to the commission's two -part payola questionnaire of last Decem- figures but said in a large majority ber. The results: 2,757 stations of cases the "other consideration" (59 %) disclaimed any payola in any received was of a very minor nature. form; 447 (9.5 %) said they received He said that a summary of the reconsideration other than cash for plies has been sent to Congress. There's a way to existing freeze on tv applications, "and that at least 800 communities in the buy 4 TV markets with one is no longer necessary." country could gain full time service if purchase, one film, one billing! Another stale piece from the FCC two Class 1 -A 50 kw clear outlets were bag of goodies denied a May 23, 1955 placed on the same channel. Six or AND you can save enough (be- petition by Gerico Investment Co., li- eight more Class IV (local) channels censee of WITV (TV) Ft. Lauderdale, could be allocated, thus freeing one of cause of combination rates) to buy Fla. The company had asked the com- the clear channels for full time opera- an additional market! It's a BIG mission to institute rulemaking pro- tion by about 100 daytime outlets. He ceedings to prohibit a tv station from used Los Angeles and New York as market - so, you get the addition- the programs of more cases in point. broadcasting al bonus of BIG co-ordinated pro- than one network if another facility Added Mr. Livesay: FCC policies and in the same area also wanted to air practices should be based on what is motion and merchandising assist- the programs of the second network. in the public interest "not on who has the most luxurious yacht." ance! Daytimers taking Richard Adams, WKOX Framing- ham, Mass., and DBA president, pre- fight to Congress sided over the two-hour session, with a Daytime Broadcasters Assn. last week report by Ben Cottone, DBA legal coun- claimed to have gathered steam in its sel, on its opposition to the Senate -rati- membership drive, while awaiting pro- fied U. S.- Mexican Broadcast Agree- jected hearings by Rep. Oren Harris' ment this past February. Legislative Oversight Subcommittee. DBA took stock of itself and day - Music tax relief timers at a meeting before the NAB The Senate has passed, with an convention. Its spokesmen also took a amendment, a House approved bill (HR few more passing swipes at the FCC 7588) to exempt companies which re- and promised that some of its "policies ceive more than 50% of their gross and practices" will get a full redress income from copyright royalties from before the Harris group, which will hold the personal holding company tax. The hearings on four House bills involving tax relief, tailored for music publishers, daytime stations. also is conditioned on such companies In gathering membership strength, having business deductions of more DBA stressed that $25 dues will pay up than 50% of gross income and having members for the rest of 1960. It claims no more than 10% of other personal to have nearly doubled its rolls. About holding company income. 50 -55 association members attended the The Senate added an amendment to DBA meeting. make it clear that copyright royalties Ray Livesay, WLBH Mattoon, Ill., do not include income from leasing of DBA board chairman, reviewed the day - motion picture films, which has been timers' bid for fixed hours of opera- held to be rents and not royalties. The tion from 6 a.m. to 6 p.m. or sunrise bill goes to the White House if the West texas to sunset, whichever is longer. He House accepts the Senate amendment. charged the FCC with discriminatory Sen. Harry Byrd (D -Va.) said royalty television practices and held that Congress has income is legitimate and music publish- final responsibility for resolving the ers are eligible because sources of in- daytimer -clear channel issue. come have shifted from sales of sheet network . D. "Dub" and Gen. Mgr. Mr. Livesay's presentation reiterated music to royalties from radio and tv.

BROADCASTING, April 11, 1960 89 various civic and cultural organizations, GOTHAM STATIONS WIN PRAISE functions of the FBI, information on income taxes, encouragement of mu- Tough critic Geller finds words of approval sical talent in schools, safety and fire prevention and campaigns for gifts to for election achievement. "Perhaps we have become Congressmen hell -bent children in hospitals. and for passing new laws to get the overly accustomed to receiving and en- rascals out of broadcasting last week joying its many services. Perhaps we Public Affairs Programming The received some advice from an old pro. are taking its many contributions for nine stations provided more than 1,500 Radio and tv also have their good side, granted." public affairs programs in addition to news, representing 42,000 minutes of he said, and legislators ought to ponder Civil Defense The report on New air time valued at $1.3 million. Sample this before they join the pack. York broadcasters, he said, showed in programs covered juvenile delinquency, congressmen have said the 1959 they contributed thousands of Other music and musical events, debates on thing, some even when the House staff man -hours and thousands of dol- same public issues, interviews of office hold- Legislative Oversight Subcommittee was lars in equipment, broadcast time and ers and programs on Puerto Rican mi- highest C. But the tests to implement Conelrad plans for reaching for its gration and anti-Semitism problems. kicker last week was who was saying it: civil defense, all voluntary and at their Rep. Emanuel Celler (D- N.Y.), a own expense. One tv station carried a VHF SPACE doughty David who has hurled stones I0 -week tv series, produced in coopera- at broadcasting Goliaths with the best tion with the Office of Civil Defense OCDM studying FCC of them as chairman of the House Mobilization, which highlighted man's Antitrust Subcommittee. need to adjust in a nuclear age. plan for allocation Non- The New Yorker, whose wide -rang- commercial Spots The stations The Office of Civil Defense Mobiliza- gave ing probes and hearings in the broad- more than 90,000 minutes valued tion says it will try to reach a "firm casting field nearly four years ago gave at more than $6.5 million for upward position" in six weeks on the FCC's of 110,000 to the trade terms "payola" and "free announcements more than proposals to obtain spectrum space plug" to the public prints, last week 2,400 organizations. "The sheer magni- from the military for additional vhf tude told how he had gone looking in his of these figures," Rep. Celler said, channels, FCC Chairman Frederick W. "is worthy of note." own backyard for something good about Ford has informed the Senate (CLOSED radio and tv. Community Service Programming CIRCUIT, April 4). He found plenty, he assured his col- This category exceeded even free spots Mr. Ford disclosed this in a progress Wednesday in a speech on the because entire programs were planned leagues report at the request of Chairman John House floor, in a report submitted at and executed by the stations, Rep. Cel- O. Pastore (D-R.I.) of the Senate Corn - request from the New York State ler said. But, he said, some were his spon- munications Subcommittee on the & Tv Broadcasters. It sored and sponsors must Assn. of Radio share credit status of the FCC's negotiations with covered the 1959 activities of seven where they supported programs. This OCDM and military agencies for more stations and two tv outlets, all programming accounted for radio more than vhf space in the 50 -1215 me band. in New York City, in civil defense, 220,000 minutes of broadcasting time non -commercial spot announcements, worth more than $10 million, he said. The FCC chairman, assigned to the community service programming and Individual stations, he said, carried negotiating nearly a year ago, said two public affairs programs. The stations: such programs as notifications of school meetings have been held on the policy WQXR, WMCA, WCBS, WNEW, closings, explanations of functions with- level with the FCC, OCDM and the WABC, WRCA- AM -TV, WOR -AM- in the city government, support of military groups, the last on March 31. TV. At this meeting, the FCC received Condemnation Unjustified Rep. the "impression" that executive branch Celler said he feels "there has been a representatives felt national defense tendency for wholesale condemnation would be jeopardized by reallocations of broadcasters' practices, whether jus- to assign 50 vhf channels for tv, Mr. tified or not. Unless we evaluate the Ford reported. He said the FCC at the entire picture- taking into account the first meeting was asked to furnish a achievements of broadcasting as well as specific 30- channel proposal -the mini- its failures -we will be in no position mum the agency considers necessary for to legislate effectively in the public in- the foreseeable future-and this was terest." discussed at the second meeting, includ- He said Oversight disclosures of ing the possibility of implementing it rigged quiz shows, payola and decep- within about 10 years. tive advertising followed his own sub- Meetings Continue The FCC chair- committee's findings of restrictive prac- man indicated meetings on the policy tices by networks and others in tv and level are continuing and presumably a tendency by the FCC to identify its one of them would be held in about functions with the private interests it six weeks when the OCDM hopes to regulates. He believes laws may be reach its "firm position" on FCC pro- necessary to regulate networks, end posals. ex pane communications at the FCC, The policy level meetings among the supervise station sales more closely and FCC, OCDM and military agencies fol- set aside a specified amount of time lowed completion last Dec. 15 of a fact for public service programming. finding study by FCC and OCDM tech- Broadcasting has been important to nical staffers on long range improve- national growth and welfare, he said, ment of frequency allocations in the and the people and policies contributing REP. CELLER 50 -1215 me band. The study was an- to this are entitled to recognition and Hits 'wholesale condemnation' nounced by the FCC April 30, 1959,

90 (GOVERNMENT) BROADCASTING, April 11, 1960 TRY THIS QUARTET FOR PERFECT HARMONY!

I E N T T H E B E S T I N BROADCAST E Q U P M ALL AVAILABLE AT HARVEY

characteristics response, Combines the rides cwwider range opening impressive reduction directivity, with and greater working higher level dimensions. Permits egAilacz. and in physical noise microphones. in wind of conventional 3 times that distances 2 or 1 Model 642 Microphone RC4

sgnats,ryandpe: For highquali for maximu tY aural and pays to use ON-AIR visual No RCA tube continuity, finer tubes designs it are made across the and for radio for monochrome board. POWER tubesN broadcastmHarvey TUBES you need Color film has cameraCchains_ pomesystems-supplies. chains-audio equipment-smitersCA

California, Harvey Redwood City, Outside of of Ampex equipment widest inventory the large has the In addition to AMPEX to be found anywhere. recording and multi -track collection of Ampex stocks a comp. systems, Harvey im layback parts, ready for here inventory of Ampex notice...anyw ie tape delivery on a moment's Tape systems, the world! recorders and parts

Audio Development Corporation Used throughoutradio Broadcast by and -Type country.. Jack th oug utthec Wheevert facilities Panels reinforced and otle Jacks steed. for mounting double maximum plugs. Whatever your broadcasting require- Fititstantl permit ments, you'll find Harvey your best source for everything you need ...when you need it; If you're in the New York area, visit our professional showroom. If not, write, wire or call us for information.

RADIO COMPANY, INC. 103 WEST 43rd STREET, NEW YORK 36, N. Y.

91 BROADCASTING, April 11, 1960 and a progress report was issued July quency allocations. Government briefs 30, 1959. The FCC alternative plans for tv The technical representatives consid- were for (1) a 50- channel vhf system Granted and denied The applica- ered (1) present allocations and uses of including the present 12 vhf channels, cation of WBOF Virginia Beach, Va., 50-1215 mc; (2) new requirements of (2) a 50- channel contiguous vhf sys- to change facilities from 1600 kc, 1 kw government and non -government serv- tem using chs. 7 -13 but giving up 2 -6, D to 1550 kc, 5 kw D has been granted ices, including several alternative pro- (3) a contiguous 25- channel vhf system by the FCC. At the same time, the posals for tv made by the FCC; (3) using chs. 7-13, (4) a 70- channel all - application of Cy Blumenthal for a radio propagation factors that would uhf system and (5) the present 82- new am on 1570 kc, 250 w D in Den- influence the choice of new or expand- channel vhf -uhf system. bigh, Va., was denied. The proposed ed services; (4) problems faced in shift- Mr. Ford noted last week that FCC new station would cause an overlap ing services from one part of the spec- Commissioner Robert E. Lee still favors with WOMS Norfolk, Va., a station trum to another, including optimum an all -uhf system and feels continued owned by Mr. Blumenthal, the FCC frequencies and other technical factors, negotiating for additional vhf for tv noted in its initial decision of March equipment investments and internation- will only delay eventual adoption of 26, 1959. Commissioner T.A.M. Cra- al requirements for standardized fre- all uhf. ven did not participate. Wrist slapped WATR -TV Water- bury, Conn., joined the long list of sta- MORE HARRIS HEARINGS SET tions whose wrists have been slapped Payola, plugs, station grants among topics by the FCC for running a kinescope of the Kohler hearings without sponsor- Hearings will be held tomorrow station transfers, then dropped immedi- ship identification (BROADCASTING, (Tuesday) and Wednesday by the House ate plans for the network and transfer April 21, 1958, et seq.). A film of the Communications & Power Subcommit- bills and cut today (Monday) from the famed strike hearing before the Senate tee covering payola, free plugs, quiz schedule. Later last week he cut Thurs- labor- management committee was sent rigging, original grants made without day from the schedule and plans to use gratis to tv stations by the National hearing, quickie grants resulting from that day to question Federal Power Assn. of Manufacturers. Some two mergers or other agreements among Commission witnesses returning to test- dozen stations used the kinescope with- applicants and shorter license periods ify on federal agency ethics bills. out identifying NAM as sponsor. The or disciplinary license suspensions. FCC renewed the license of WATR- Only the FCC and Thomas K. Fisher. Dick Clark testimony TV but sent the station a reminder of CBS -TV vice president and general the requirement for full identification attorney, had indicated acceptance by now set for April 26 of the source of such material. late Thursday of invitations to testify ABC -TV personality Dick Clark goes Paint those sent out by Chairman Oren Harris towers The Senate has (D- on the House Legislative Ark.). Oversight approved, by unanimous consent, a Subcommittee's witness stand April 26 bill (S 2812) to require licensees The hearings, starting at 10 a.m. to- or and Chairman Oren Harris (D -Ark.) other owners of unused morrow, cover these bills: tv and radio said he hopes the appearance of Mr. towers to keep them painted and light- HR 11341, Rep. Harris, to require Clark and some 20 -30 other witnesses ed, as required by FCC rules for those a local hearing on original station appli- will wind up the Oversight's payola in broadcast use, until cations, restrict they are dis- payoffs and swap -offs inquiry. mantled. among competing applicants to achieve Mr. Clark is the only scheduled wit- uncontested grants, provide 10 -day li- ness to be identified so far, though the Petition denied A petition for rule - cense suspensions, require announce- making subcommittee has indicated those as- filed by KFJZ -TV (ch. 11) ments of payola or free plugs and pro- sociated with him, including possibly Fort Worth, Tex.. has been denied hibit rigging of on -air contests under representatives of ABC-TV and stations by the FCC. KFJZ -TV had proposed criminal penalty. originating his shows on that network, that the commission switch etv ch. 2 HR 7017, Rep. Harris, to prohibit will be on hand to testify. from Denton, Tex., to Fort Worth for quickie grants without hearing commercial use. and au- Rep. Harris said his group will "ex- It also proposed that thorize FCC to grant petitions ch. 11 Worth for re- plore in detail the actual workings of Fort be moved to Den- hearings on decisions. ton for educational use. the affected industries," which, he said, Commissioner HR 10241, Rosei Rep. John Bennett (R- are the popular music and broadcast- H. Hyde dissented. Mich.), to prohibit deception in pro- ing fields. gramming, with criminal penalty. HR To close record The record in the Greensboro -High Point, N.C., ch. 8 10242, Rep. Bennett, to provide one- proceeding will year conditional license renewals or 30- be closed April 25. The day suspensions. Money for L.A. FCC hearing, which began Dec. 14, HR 11397, Rep. Emanuel The barrier to FCC plans to 1959, involves Jefferson Standard Celler Broadcasting (D- N.Y.), to prohibit payola involving continue its program hearings Co. and TriCities Broad- casting broadcasts of records or musical works. with sessions in Los Angeles was Co., both of Greensboro, and High Point Tv Co. and Southern HR 11398, Rep. Celler, to provide one - lifted Thursday when the Senate year conditional licenses. gave final congressional approval Broadcasters, both of High Point. Pro- posed findings S 1898 (approved by the Senate Aug. to a supplemental appropriations will be filed July 1. 19, 1959), bill (HR Sen. Warren G. Magnuson 10743) which carries Asks for vhf A Johnstown, Pa., de- (D-Wash.) $25,000 -similar to HR 7017 (fore- additional travel money partment store asked the FCC to in- going). for the agency this year. The stitute rulemaking proceedings to allo- Rep. Harris at first planned to hold FCC needs that much to get of- cate an additional vhf channel hearings in the Monday through Thursday of ficials who will conduct the hear- Johnstown -Altoona area. The petition- this week on these ing to West bills and others to the Coast and back. er, Penn Traffic Co., asked the com- regulate the networks and to restrict mission to add ch. 3 or 8. 92 (GOVERNMENT) BROADCASTING, April 11, 1960 IrGAN TV transmitting tower, Portland, Maine. Held alo/t by Roebling bridge strand. 18 "Good Guys" From Roebling Hold World's Tallest Man -Made Structure Proudly Erect

breath -taking statistics are: This is just about as high as you can go length. Other Strand Dia. Total Length Average Length without a launching pad. This KIMCO 520,000 lbs. of steel in the tower and the (Inches) (ft.) Each Guy tower was designed, fabricated and built longest vertical lift elevator ever construc- 3.@ 1.1/4 2025 675 by Kline Iron & Steel Company, Columbia, ted. As for nuts and bolts - there are 3 @ 1.5/16 2370 790 South Carolina, for WGAN -TV, Port- 13,400 of them. 9 @ 1-7/16 13065 3 @ - 970 land, Maine. It reaches 1619 feet into 3 @ - 1505 space. Man has yet to go higher and still There's only one place to go when you 3@ -1880

3 @ 1 -9/16 5040 1680 be anchored to Mother Earth. have a guying problem and that's to Roebling's. Our experience and facilities Designed, fabricated and erected by Kline Iron Holding this "air- borne" giant up there for solving all types of suspension prob- & Steel Co., Columbia, South Carolina. are eighteen prestretched galvanized guys, lems and in meeting the soaring needs of made of Roebling bridge strand at their broadcasters everywhere are unlimited. FRCIOMMEMAINIIIM-- plant in Trenton, New Jersey. These guys Write Bridge Engineering, John A. Roeb- Branch Offices in Principal Cities John A. Roebling's Sons Division measure some four and a half miles in ling's Sons Division, Trenton 2, N. J. The Colorado Fuel and Iron Corporation BROADCASTING, April 11, 1960 93 EQUIPMENT & ENGINEERING EQUIPMENT: AUTOMATION SPREADS Cutting manpower and maintenance costs, on -air fluffs is goal Extensive automation of radio -tv and other color instrumentation. sign incorporating high reliability and technical operations was the obvious New 41/2-inch image orthicon mono- permitting minimum of technical skill highlight of this year's engineering ex- chrome cameras appeared among sev- and man hours for operators. hibit during the NAB convention in eral exhibits while built -in flexibility Since tv operating costs have doubled Chicago. in lighting control systems also was in the past decade, RCA said its new Automation of tv switching opera- evident. Transistors and other tiny automation control system can effective- tions - from full- station around -the- solid state devices permitted significant ly help reduce overall costs while also clock systems to smaller installations new reductions in equipment size, eliminating costly mistakes which often which take the "panic" out of station - weight and power requirements while occur during the "panic period" of sta- break time -was among the most at the same time increasing reliability, tion breaks and other situations involv- dramatic innovations displayed, along ruggedness and maintenance -free oping complex switching. RCA's exhibit with the many new tape cartridge semi - eration of various equipments. featured the complete operation system automation systems for radio (see sepa- Buying and selling was brisk in the newly installed at WKRC -TV Cincin- rate story page 99). Conrad Hilton exhibit hall as many ex- nati (BROADCASTING, Jan. 11). Plug -in modules, control simplification hibitors reported sales well ahead of A simpler type of automation system and increased ruggedness and reliability previous years. Some observed station available to stations does all the switch- of equipment and components height- managers and owners were buying bull- ing functions encountered during a ened the emphasis on overall engineer- ishly with an eye to devices which station break period, handling up to ing design to help management cut would mean long -run reductions in 15 audio and video sources and 10. swelling maintenance and manpower operating costs. 15 or 20 operations, Maximum time costs on the technical side of the ledger They had a richly furnished "store" of presentation for any event is 15 and to eliminate costly human errors to shop in: more than $15 million minutes and 59 seconds and the mini- in on -air operations where lost reve- worth of equipment was on display. mum is one second. The operator nue time can never be recovered. RCA: One -Stop Shop An auto- pushes only one "start" button and Vtr, Fm and Color Electronic mated tv system, a new "big- image "' automatically programs the full break editing developments in video tape studio camera (TK -12), an advanced period. During the ensuing program signalled a new era for tape commer- video tape recorder which can incor- time he can "re -set" for the next break. cials and syndication (story page 67). porate an electronic editing unit now RCA's completely new monochrome Resurgence of fm transmitters and in final stages of development, and a tv camera, the TK -I2 ($19.500), fea- growth of fm receivers and multiplex half -scale model of the tv weather tures a 41 -inch image orthicon tube equipment was evidenced also among satellite now circling the earth (AT compared with the standard 3 -inch tube exhibitors (story page 98). The color DEADLINE, April 4) were the highlight now in use. This enables higher pic- tv potential appeared brighter as addi- features of RCA's record -size exhibit. ture resolution and better gray scale tional firms displayed camera chains Theme of the line was equipment de- rendition, both essential in copying video tapes. High quality initial tapes and subsequent copy tapes up to the fourth generation are possible, RCA 'Psycho-physiological' color tv said. The TK -I2 uses nuvistor tubes in the From down Mexico way came a thing else is done anyway, it was video preamplifier and other camera technical tickler for convention en- noted. modules to achieve considerable reduc- gineers. A black -and -white video The demonstration tape was made tion in size and one half the power. tape, recorded in by Dr. Guillermo Gonzalez Camar- High stability in circuitry makes the monochrome on a ena of Telesistema Mexicano, which camera ready for work within one or standard Ampex also operates XHTV (TV) and two minutes after being turned on and VR -1000 at XEW-TV, both Mexico City, and precludes former day -to-day adjust- XHGC -TV Mexico 15 other tv outlets in Mexico. It was ments. City using a mono- intended to show how the color ef- Set -up controls for the camera chain chrome camera fect could be used to "attract at- are mounted at the rear of the TK -I2 chain, was played tention" to commercials since the and controls on the chain itself are by an Ampex In- DR. GONZALEZ ordinary monochrome receiver now minimal, permitting an operator to ternational custom- in the home would display the color handle up to six chains simultaneously a VR-1000C at er on monochrome effect to viewers. He plans to use it instead of the usual two. In network exhibit booth. The tape the Ampex in Mexican tv commercials soon. operation alone this could save an esti- displayed a spinning ball on which Telesistema Mexicano has 11 Am- mated $1 million in man -hours an- observers perceived distinct stripes of pex vtr's in operation. XHGC -TV nually, according to one unofficial -color: purple, blue, red, green and has used vtr for two years. Dr. source. to some observers, yellow. There is Gon- RCA also featured a new lightweight no color on the screen in the ordi- zalez Camarena got an early start general purpose ribbon -type micro- nary sense, but the viewer "sees" in tv. He began his engineering ex- phone, the BK -11A, for high fidelity color as the spinning "flicker rate" periments in mid- 1930's and obtained pickup of both speech and music in keys his optical nerves correctly, a U.S.- Mexican patent in 1940 for studios and interior remotes. It weighs where the "seeing" of color or any- a field sequential color tv system. only two pounds. Other items: new 5 kw am transmitter, two new fm trans- 94 BROADCASTING, April 11, 1960 another Presto precision recording tool to make your job easier.

I. Adjust stabilizer arms.

3. Change head assembly.

ew PRESTO recorder/reprod e'er converts i,_ tantly from 1/2" to 1/4" tape!

The new Presto 850 is the only professional tape at significantly lower operating costs. Separate recorder that converts in seconds from 1,4" to switches provide correct tension even when reel '4" tape, and vice versa -and it's from Presto, sizes are mixed. Pop -up playback head shield for makers of more professional sound -recording right -hand head disappears in STOP and FAST, equipment than any other manufacturer in the completely exposing all heads for easy sweep world. The new, flexible 850 ends the need to loading and fast, sure editing. Safe tape han- keep expensive equipment sitting around idle. dling at top speed is assured. Interlocks prevent Conversion from 1/2" to 14" tape head assemblies accidental use of RECORD circuit. requires only a screwdriver and a few seconds. r- -t Based on the successful 800, the use -proved 850 To get complete specifications on the new 850, provides such exclusive features as: an edit which is available in console, portable and rack - switch for one -hand runoff during editing and mounting models, mail this coupon today. assembly of master tapes, eliminating messy eBOGEN- PRESTO, Dept. B -4, Paramus, N. J. tape overflow a molded epoxy -resin drum brake A Division of The Siegler Corporation. system with double shoes to end brake -maintenance headaches four- position plug -in head Name assemblies instantly interchangeable without Address realignment three -track stereo master control (optional) for special recording effects three City Zone- State - Presto A908 amplifiers stacked on an easy-to- work-at console, in portable cases or for rack. EII T The 850 delivers a high production editing rate BROADCASTING, April 11, 1960 95 Ampex Corp. was one highlight of the Ampex exhibit (for tv tape innovations, see separate story). Full line of audio tape units and components also was shown. Collins Radio displayed its full line of transmitters, audio consoles, a new nine -channel audio console and an automatic level amplifier. In its microphone line, a new remote mike with completely self- contained power -pack

and pre -amp (about 10-in. long, 1 -in. diameter) was shown. Gates Radio Co. unveiled its new 50 kw am broadcast transmitter which, though large (11 ft. wide, five ft. deep, 6' ft. high, including internal blowers), is actually compact in size -about half that of a previous model. The model (BC -50C) includes a complete dry rectifier system for all dc voltages and is available with either internal or central external blowers. `Three- Stage' Color Telechrome Mfg. Corp. showed its new line of EMI Electronics Ltd. monochrome and color tv camera chains, including the new 41 -inch image orthicon monochrome Model 230 ($16,900) and three -vidicon color camera ($35,000). Tele- Distinguished engineer FCC principles of directional antennas chrome also featured its new Model 490-A special Commissioner T.A.M. Craven (1) "without which many of you broad- effects generator ($4,- received the NAB's engineering casters would not be in business to- 990) for wipes and matting of color and achievement award at the associa- day," Mr. Walker said. monochrome. A total of 72 differ- tion's convention in Chicago last The commissioner was also cited ent effects can be produced and moved Wednesday. The award was pre- for his participation in many interna- to any picture position or action by a sented by A. Prose Walker (r), NAB tional radio conferences. Special "joy stick" control. manager of engineering. mention was made of his leadership Telechrome displayed its package of In presenting the award Mr. Walk- of the U.S. delegation to the Inter- three -stage instrumentation for tv sta- er described Mr. Craven's long serv- national Telecommunications Union tions wishing to enter color. Stations ice in engineering beginning with an conference in Geneva last year dur- can acquire the package in three steps: assignment as radio officer on a Navy ing which the U.S. attained "every basic equipment for producing NTSC battleship in 1911. In the early 30s, significant ... objective" in the al- encoded signals from color bars; sup- after retiring from the Navy, Mr. location of radio spectrums from 10 plementary equipment for creating pic- Craven did much to develop the kc to 40,000 mc. tures from color transparencies and feeding picture and sound to the transmitter, and full facilities for transmit- mitters (see story page 98) and tran- extensive new design features. The color ting, receiving, monitoring and ana- sistorized tape recorder. camera is said to be the first ever built lyzing composite NTSC color pictures. GE `Supermarket' General Elec- using printed circuits and transistors to Firm also displayed full line of video tric Co.'s exhibit, aside from the prom- replace bulky wiring and tubes, result- test equipment. inence of its monochrome and color ing in weight saving of 75 lbs. New Visual Electronics Corp.'s unitized tv systems, featured GE's new Eastman optical system reduces shading and tv program automation system, one of 16mm continuous projector, Model 350 eliminates such other problems as astig- the most complex and eye- catching de- ($12,500, less vidicon channel), which matism. The monochrome camera is vices at the exhibit hall, contains a pre- is claimed to give 35mm picture quality also said to be the first to use transistors set system for handling the "panic" sta- and conceal film scratches and other in the video pre -amp to achieve greater tion break period and can be expanded imperfections. With continuous projec- stability. to provide complete automatic operation through the machine (no stop -go High emphasis also was placed by tion of all master control switching and gate action is involved), high resolution GE on its supersensitive image orthicon related functions. Visual offers preset is possible. The unique optical system tube, GL -7629, which permits studio manual and elapsed time automatic eliminates film imperfections in the color pickup with only 40 ft. candles sequencing equipment, with prices rang- final picture. Machine also incorporates of light, about one -tenth that normally ing from $5,800 to $15,700 and from automatic film shrinkage compensation. required. Tube also serves in difficult $10,150 to $29,950, respectively. The continuous projector was devel- remote situations for monochrome. An- Called the "Spot Saver," the system oped by GE in collaboration with CBS other new item introduced: BA -26 -A will automatically run a station's video and Eastman Kodak. CBS has ordered portable audio amplifier, fully transis- and audio switching and provide auto- several. torized, with four mike inputs. matic "anticipated" projector and video GE showed its new PC -10 -A color Ampex, Collins, Gates New 1/2-inch tape machine starts. It can be set up to camera ($49,500) and PC -11 -A mono- image orthicon Marconi Mark IV tv handle individual breaks or may be chrome camera ($17,000), both with camera chain distributed in the U.S. by programmed by a simple punched tape

96 (EQUIPMENT & ENGINEERING) BROADCASTING, April 11, 1960 reader, costing less than $1,000, to run essing of 100 ft. of film in 20 minutes. full line of amplifiers, power supplies a station's complete day of operation. General Precision Lab. showed its and test gear was shown. Plug -in mod- The system has features to allow for new 600 line resolution film camera, its ules were big features. any last minute changes or corrections. vidicon studio camera chain and other In the lighting control field, Kliegl Visual plans to make initial station in- gear such as its wideband video and Bros. introduced a master preset con- stallations this summer and is taking pulse distribution amplifiers. trol console ($50,000) developed in col- orders for 120 -day delivery. Foto-Video's new transistorized por- laboration with ITT Labs. to handle up 'Do-It-YourselfTransmitter Bauer table sync generator ($1,500) attracted to 500 scene changes. Up to 300 lamps Electronics Corp.'s 1 kw am transmitter wide attention for its eight -to -one can be controlled by the transistorized "do -it- yourself" kit ($3,495) was de- weight reduction and small size. It uses preset console no larger than a small scribed as "the only real and economi- only 2 w power, compared to 700 w desk. Kliegl also displayed its expand- cal answer" for Class IV daytime sta- requirement of previous units. Tiny ed line of silicon controlled rectifier tions seeking power increases. Their V -515 vidicon camera ($1,995 less dimmers, first introduced as a 4 kw engineering departments can build the lens), new 8 -inch tv monitor ($325) and control and now available at 3, 6, 10 complete kit in approximately 100 hours, Bauer claims. Factory representative checks it out when assembled. Bauer also unveiled a newly- designed 5 kw am transmitter. Cellomatic showed its new animation projector ($5,500) for tv newscasts, commercials, weather shows, sports and general programming. With the projector and up -dated materials supplied by Cellomatic, telecasters can produce their own optical effects on one -self- contained unit for live or tape animation. Kahn Research Labs., departing from previous emphasis on fm, displayed all am stereophonic transmitter adapters, compatible single sideband adapters and symetra -peak network. The system permits compatible stereo broad- for all your tv lighting problems... casts on a single am transmitter. Kahn showed how reception can be obtained on two standard am receivers. Broadcast automation got another boost with Schafer Custom Engineer- ing's new Model 1200 system ($12,000) comprising four Ampex recorders, two Seeburg library units and associated automation electronics. With the system, an announcer can prepare a full day of programming in a few hours. Television Specialty Co. (Division of Federal Mfg. & Engineering Co.) unveiled its new dual screen slide projector for tv studio use ($3,750). It will be available for delivery late in April. The unit is claimed to achieve greater light output with 2100 lamps than most 3000 w types. Hand-Held Sound-on -Film Tele- vision Specialty also unveiled a new see LUMITRON first! transistorized amplifier-mixer which reduces the weight of Auricon Cine -Voice For well- rounded, well- founded consultation and design assistance in TV lighting 16mm camera sound conversions by see LUMITRON ... the first name in theatrical lighting since 1892. LUMITRON one -half. is ready to serve your needs, economically, in everything from spots to complete, The new unit permits a tv custom -tailored, all- electronic lighting control systems. newsreel man to travel alone and still FOR The dramatic new LUMITRON /Auto -Punch System, be fully equipped to get sound -on -film. INSTANCE - CJR now in ABC's huge New York studios TV -1 and Separate shoulder pack carries recharge- TV -2, is today's most advanced, most reliable elec- able power pack to drive camera motor tronic lighting control system. There is none finer. and exposure lamp. New unit fits all For the complete package ... for plans assistance, Auricons without conversion modifica- components or fully integrated systems designed to tions, previously required. meet your needs and budget ... consult LUMITRON Fairchild Camera displayed its new today. Write for descriptive literature. hand -held, single system magnetic sound camera, Cinefonic 16. Also MEIROPOUTAfS shown is the Mini -Rapid automatic Division of METROPOLITAN ELECTRIC MFG. CO. 16mm processor, with dry -to -dry proc- -LvM.1.rRoN 2250 Steinway SIreel Long island City 5. N. Y. AS 8.3200

BROADCASTING, April 11, 1960 97 developments shown at the convention KTTV hopes the demonstration will were television translator systems by L quiet lingering doubts about tape's Adler Electronics Inc.; code beacons, abilities which have caused some obstruction lights and lightning rod as- agencies to hold off trying tape for semblies by Hughey & Phillips; selec- their commercial campaigns. tion of tv optics by Burke & James Inc., IHCESIiENf The presentation "stars" John photographic equipment firm; complete NkjilICHARBE OF . . Vrba, KTTV sales vice president, line of Scotch brand magnetic tape and ® and Ed Benham, chief engineer, in associated products for broadcasting, a conducted tour of the station's by Minnesota Mining & Mfg. Co.; dis- tape facilities, both in studios and play of automated broadcasting equip- in a mobile unit. The technically - ment by Programmatic Broadcasting minded can see how tape, recorded Service (division of Muzak), now being Tape pitch KTTV (TV) Los An- on the new Ampex VR -I000C with used by 169 am and fm stations in geles, an ardent and commercial "Inter -Syne" and utilizing a special conjunction with the firm's monthly music 1 video tape fan, put together the effects generator, can perform wipes, tape packages; w microwave newest technical advantages of vtr pop -ons, superimpositions and other relay system for monochrome and color and some of its own showmanship effects with ease. The more art - by Raytheon Co.; wide range of Struc- tural elements in a 20- minute tape spiel it played minded can enjoy smart dance se- for towers available to NAB delegates at the convention. quences and languorous shots of an from Utility Towers; towers and passive Cheered by the response it received, eye -catching model. reflectors offered by Tower Construc- tion; standby power the station took it to New York over KTTV believes the presentation and generator units by Caterpillar Tractor the weekend to set up stand on should be a shot -in- the -arm to the Co., including automatic engine starting con- Madison Ave. whole vtr industry-as well as of trols, switchers and KTTV's point: to put vtr through direct benefit to its tape business. battery chargers by Automatic Switch Co. all its newest tricks in one sitting New York showings will be ar- and to answer the questions its sales- ranged through KTTV's representa- men hear most from agency men. tive, Blair -Tv. Fm gear wins interest at convention Fm Day and 12 kw ratings. A board of a dozen different parameters which can be car- Electronic manufacturers are taking 6 kw (most studio tv lamps rate at ried over 50 miles of low cost telephone a new look at fm, activating production 5 kw) with a three -scene preset con- pair to remote logging locations. of transmitters and related equipment trol would range about $12,500; with Harwald displayed its new Protect -O- in view of renewed industry interest in six non-dim circuits and six dimmers, Film processing unit ($995) which the medium. $8,700. cleans and conditions 16mm film at About a dozen companies displayed their fm wares Lumitron showed its complete line speeds up to 1,000 ft. /min. Its Model at last week's NAB convention, of light controls, including auto- trans- Q film inspection machine also was ranging from multiplex and relay receivers formers, magnetic amplifiers and solid shown. to various power transmitters. Exhibitors state power control rectifiers (one of Sarkes Tarzian featured its new het- reported considerable interest in the solid state systems have been in- erodyne relay system ($12,000 per re- fm gear, stimulated by ob- stalled at ABC -TV New York with peater) for tv microwave. It is com- servance of Fm Day, April 3 (see IBM punchcard preset). pletely crystal controlled. Full tv cam- separate story). era line, video switching The exhibitors: RCA, Collins Radio New and other Zoom Lens Albion Optical gear was shown. Co., Gates Radio, General Electronic Co. showed its new Varotal Mark III Alford displayed its vhf and uhf an- Labs, Kahn Research Labs, Continen- zoom lens ($9,000) plus its line of tennas as well as its new 31/2-in. coaxial tal Mfg. Co., Browning Labs, Standard lenses for the new 41/2-inch tv camera. switch. Electronics, Electronic Applications Alto Fonic, which claims to have one TelePrompTer showed its updated Inc., Industrial Transmitters & An- of the largest and most diversified music Model 6000 front and rear screen pro- tennas Inc., Tower Construction Co., libraries in existence, displayed its back- jector ($2,995 complete with remote Saxkes Tarzion and Calbest Electronics. ground music program services and controls) which can discharge its rack RCA introduced two new dual pur- equipment available on lease basis. of 65 slides (Polaroid included) at the pose fm transmitters, the 1 -kw BTF -1D Presto -Bogen showed a full line of mul- rate of 86 per minute, creating anima- and the 10-kw BTF -IOC, the latter tiple channel audio tape recorders, plus tion effects. Continental Electronics representing a stepped -up version of the its new S -1 stereo disc cutting head, showed its line of 1 kw to 50 kw am RCA 5 kw fm transmitter. Both new claimed absolutely stable from 30 to transmitters, with remote control. The transmitters have been developed 20,000 cps. for 1 kw model is new. Altec Lansing fea- conventional fm broadcasting and such Dage displayed its entire line of tv tured its new 250 SU audio control multiplex operations as piped -in music studio equipment, featuring its all -new console with plug -in modules, plus new systems. The higher power unit employs transistorized camera and back -pack condenser microphones and a new limit- the BTE -IOB fm exciter which is corn - transmitter system. Electronic Appli- ing amplifier. pletely self-contained and includes its cations introduced the Norton fm relay Miratel Inc. exhibited its line of tv own power supply. receiver for single or diversity relay, monitors, new two -way citizen's radio Other equipment newly available for plus the portable and fully transistorized system (for station remote communica- fm: Nagra III tape recorder ($945), assem- tion) and Conelrad alerting equipment. Collins -15, 10, 7.5 and 5 kw and bled in the U.S. from Swiss parts. Min- Telecontrol demonstrated its new con- 250 w fm transmitters. neapolis Honeywell Regulator Co. cept in switching of video, sync, audio Gates-A "constant level program showed its automatic logger -controller and tally circuits. Preset modules elimi- amplifier" for reducing background for transmitter operation. It logs con- nate manual functions. noise and smoothing out fm and tv tinuously on a 12 -inch. strip chart 15 Other Developments Among other audio broadcasts. Among its advan- 98 (EQUIPMENT & ENGINEERING) BROADCASTING, April 11, 1960 tages: elimination of fluctuation due to say, five different cuttings or versions Electronic Inc.,'s Spotmaster (Fidelipac changes in program level, an expander of a spot, the tendency is for the opera- cartridge, double - track, 1,000 cycle for more complete automatic gain con- tor to play only the first one or two cue tone; compatible with Collins); trol, and utilization as a peak limiter outside cuts, or the one "he particular- Gates Radio Co., a subsidiary of Harris in fm and tv applications. ly likes "). Stations like the error-free Intertype Corp., with its Cartritape Standard Electronics (Div. of Radio automation made possible in precise (Fidelipac cartridge, double -track, 1,000 Engineering Labs)-10 and 5 kw am- cueing of spots, station breaks, promos, cycle cue tone; compatible with Collins plifiers and 1 kw and 250 w transmitters sound effects, bridges or entire pro- and Spotmaster); Shafer Custom Engi- for simplex, fm and /or fm stereo and gram segments up to three- quarters of neering Division of Textron Inc., with other multiplex services. an hour. its Model 2000 (Fidelipac cartridge, Industrial Transmitters and Anten- Collins Radio Co., which introduced single - track, silver - painted cue spot; nas (ITA) -15 and 10 kw and 10 w fm Automatic Tape Control Inc.'s tape partially compatible with Collins, Gates broadcast transmitters. cartridge system for automatic pro- and Spotmaster if cueing changes are General Electronic Labs -1 kw and gramming of spots and other program made in each instance); and Mackenzie 15 kw fm transmitters -and fm multi- elements at the 1959 convention, ap- Electronic Inc.'s five -channel selective plex system permitting integration of a peared this year with ATC's improved program repeater, No. 5CPB (custom main channel and one or two sub -chan- and modified system. It continues to cartridge, half- track -with second track nels into an allocated fm channel, for use the standard Fidelipac tape car- "open" to allow future developments use with any existing -type fm broad- tridge supplied by Waters Conley Co. such as stereo or further automation cast transmitter and including an ex- with the tape loop recorded double control cueing, silver- painted cue spot; citer sub -channel generator and other track, one track for program material not compatible with any other system). items. and the other for the 1,000 cycle auto- Broadcast Electronics has been mar- Sarkes Tarzian Inc.-Only exhibitor matic cueing tone. But the playback keting Spotmaster recorders ($295) and to show an fm receiver, a small unit unit features a completely modified tape playback units ($595) for about a year priced at $19.95, for which the com- deck (a standard Viking deck was used and a half, and had equipped some pany says it's received substantial or- earlier) and other refinements. 70 stations up to the time of the con- ders. Between the 1959 and 1960 conven- vention. It introduced a new Model Browning-Multiplex receivers said tions, Collins equipped 400 stations with 500 which is a combination recorder- to have simplified circuitry and fewer its tape system, helping pave the way playback unit ($695). Recording heads tubes and monitors designed to gua- for the high interest in all of the tape are easily accessible for cleaning, BEI rantee signals during the current ex- cartridge systems shown this year. emphasized, since all Fidelipac car- perimental period of multiplex stereo Competition Expands Four other tridge tapes are lubricated and deposit oroadcasting. firms exhibited tape cartridge systems this graphite compound on the heads Continental Mfg. Co.- McMartin this year. These included Broadcast and rollers. BEI recently named Visual custom receivers, with estimated sales of about 250 per month. Tower Construction Co. -Fm microwave towers. TAPE CARTRIDGES A UNIQUE OFFER FROM WARNER BROS. Systems for stations A 125 LP'S, sell well in Chicago COMPLETE LIBRARY OF YOURS FOR ONLY $100. Albums Specially Selected from Business was brisk in tape cartridge systems for radio stations at the NAB the Wide Range of Programming Material on War- convention last week semi -automation ner Bros. Records. technique is expected to bloom eventually into the agency -advertiser field Any recognized AM or FM radio station in the 50 United States may now receive a complete programming library of 125 monaural or stereo LPs from with spots supplied to stations already Warner Bros. Records' widely acclaimed hi -fi catalog. These LPs will be sent to recorded in the tape cartridge rather you postpaid for only $100. This service allows any radio station to build or than on today's familiar transcription. augment its complete programming library from albums recorded by the only At least that was the opinion ex- record company whose entire catalog has been recorded in today's unequalled sound techniques. pressed among some convention exhibitors who said they plan to take their "The sound is so outstandingly brilliant that these records positively shine with aural brilliance" -High Fidelity. story to station representatives and agencies just as soon as sufficient sta- WHAT YOU WILL RECEIVE: 125 LPs front a catalog containing this range of albums: Instrumentals; Pop Classics; Jazz; Vocals; Dance; Show Music; tion circulation is achieved with the Soundtracks; Band; Piano; Humor; Organ; Continental Pops; Religious; new devices. But right now one prob- Hawaiian; Choral . . . lem will have to be solved: the systems BY SUCH ARTISTS AS: George Greeley, Bing Crosby, The Everly Bros., Muir Mathieson, are not all compatible. Some are suffi- Malty Mattlock, Heindorf, Edd Byrnes, John Scott Trotter, Warren Barker, Ira Ironstrings, Chico ciently compatible so that tapes can be Hamilton, Pete Kelly's Big 7, The Mary Kaye Trio, Henry Mancini, Buddy Cole .. . interchanged among their systems, but others are not. Please send postpaid 125 Warner Bros. Albums spe- Agencies and advertisers are said to cially selected for "Perfection in Programming." Enclosed is check for $100. (Check must accompany be interested in the tight, uniform, high order.) quality -low fluff production enabled by Warner Bros. Records 158 West Verdugo Rd. NAME: CALL LETTERS: tape cartridge systems and especially by STREET ADDRESS. the assurance that all of the spots they Burbank, California CITY: ZONE: STATE. supply to stations will actually get on (This offer expires June 30, 1960) the air (with transcriptions bearing, CHECK ONE: STEREO MONAURAL

BROADCASTING, April 11, 1960 99 Electronics Corp. as its national dis- tape loop which would wipe out the An electronic quadrature head -wheel tributor. first part of the spot. (The cue methods adjustment system permits easy correc- Gates Cartritape ($520) is a slot-in- on all systems permit tape loops to be tion of phase discrepancies in playing sert type which can be stacked and /or automatically lined up for later replay.) back a tape made on another machine interconnected so that completely auto- Schafer also introduced its Spotter or for making adjustments of the re- matic programming sements are pos- S-200 ($4995 with memory drum for cording heads while recording. RCA's sible. A simple instantaneous switch pre -set sequential automation) whereby basic vtr cost is $49,500 monochrome, converts from manual to automatic op- up to 200 full minute spots can be $63,000 color. eration. A recording amplifier unit is "banked" on a standard Ampex re- The new Ampex VR -1000C incor- available ($345) which plugs into any corder and dialed out via a telephone- porates intersync and is priced the same Cartritape. Relay operation permits re- type dial system when setting up for as the previous model without it, cording or playback without reconnec- airing. $52,950 monochrome, $59,950 color tion each time. Mackenzie's 5 -CPB ($1,250) with (earlier, color add -on was an extra five channels as the basic unit compares $19,500 on the black- and -white cost). Sister device which Gates is offering to modular coupling of five of any Ampex reported NBC -TV has or- for sound automation is the ST -101 spot other system's single -channel units and dered six more color converters for use tape recorder ($995), using a 13 -inch- permits a wide range of semi -automated at Burbank. The network already has wide tape on which 101 parallel chan- sequential programming situations. 12 complete Ampex color machines nels can accommodate 101 spots up to Since the tapes in its special cartridges operating in New York plus two con- 90 seconds in length (or multiple spots not lubricated, there is no head - versions, Ampex said. The vtr firm on each channel). A sliding scale selec- are cleaning problem, Mackenzie said. Tape said that although it had a cross -li- tor permits the operator to pick out the plays two seconds to five min- censing agreement with RCA on vtr spot to be played back when the play run from utes. Mackenzie does not supply a re- color, Ampex developed its own color button is pressed. corder, since most stations can use their circuitry without using any of the basic `Dialing' Spots Schafer said the other recorders anyway. But tape car- RCA patents. silver-paint spot cue system on its cartridges must be assembled and loaded. Ampex's new compact machine, the tridge recorder Model 2000 ($475) is The firm plans to introduce a single - VR- 1001A, cuts weight by one -third more error-free than electronic tone channel record -playback unit soon to one-half of the big model and uses cueing since the silver spot method ($485) and supply encapsuled tapes but 11 sq. ft. of floor space (19 sq. ft. prevents over -extended recording on the ready to record. for the larger model). It still employs vacuum tube circuits. The VR-1001A starts at $42,950; with Inter -Sync, $48,- ELECTRONIC VTR EDITING 400. New tape techniques hailed at NAB New Tape Editors In the field of mechanical splicing and tape editing, Electronic video tape "editing" de- it. Heretofore, because effective sync there were three developments disclosed velopments by Ampex and RCA plus lock was not practical, the tape machine at the convention, one each by Tele- refined electronic and mechanical aids has stood alone. When in use, all other script-CSP, Conrac and Ampex. Tele- to physical splicing of video tape by elements became a slave to it. script introduced an electronic attach- Conrac Inc., Telescript -CSP Inc. and Although the editing function is the ment for the standard Ampex mechani- Ampex which were demonstrated or significant programming factor achieved cal splicer. This tape editor attachment reported during the NAB convention in the development, the overall opera- ($1,200) eliminates microscopes, chem- were hailed last week as pushing tv tional flexibility achieved is considered ical preparations and the time- consum- tape well over the threshold of a bright of substantial importance also, exhibit ing search for the edit pulse on the new era for program syndication and officials pointed out. "In other words, tape. An exclusive vibrating head commercial production. the development means the tail no "finds" the edit pulse on the tape and The electronic editing function -per- longer wags the dog," they explained. displays it on an oscilloscope. mitting the tv tape producer to blend Ampex calls its development "Inter - Ampex did not announce it, but it special effects such as superimpositions, Sync" and has incorporated this feature was learned that the vtr firm has devel- wipes, dissolves and split- screen during in its new VR-1000C shown at the oped a modified mechanical splicer a continuous recording session and convention. It also is available as an which uses a light circuit to flash when without mechanical splicing-has been extra in the new compact VR -1001 the edit pulse is properly positioned. one major obstacle to the full bloom recorder which Ampex unveiled in Chi- Conrac's contribution involves a full of tape syndication and commercial cago. RCA's development, while not equipment rack of gear plus full -screen production. An example of the new yet incorporated in its tv tape line, is monitor, which is a special memory- potential was shown in a demonstration in final stages in Camden and already storage tube. Called the Video -Chek tape produced by KTTV (TV) Los An- on order for firm delivery within a Multi-Frame Storage Unit ($6,000) the geles (see page 98). couple of months to one major custo- Conrac rig spots and freezes on the The Ampex and RCA electronic edit- mer. RCA simply refers to it as its tube four full frames from a sequence ing developments, which involve precise "electronic editing unit." of the video tape. The editor can pick control (one -tenth of a millionth of a New Picture Stability Among other his frame to be edited from the succes- second) of the recording head wheel refinements in RCA's video tape re- sive sequences possible, narrowing down (it spins 14,400 rpm) and related cir- corder for monochrome and color is to the exact frame to cut. cuitry, permits full sync control during a compressed -air "bearing" for the re- Conrac's unit further serves as a recording or playback. This means that cording-head wheel. The precise toler- storage system for "still" highlights of the tape machine becomes a comple- ances are maintained now for longer sporting events or other programming, mentary unit within a tv system the periods (with resulting stability in pic- the pictures being retained on the mem- same as a camera chain or film scanner, ture quality) since the head wheel spins ory tube for as long as eight hours if keyed to the main station sync (or net- its 14,400 rpm on a cushion of air necessary. Ampex worked out a modi- work), and fully flexible as a system instead of metal bearings, which were fication of its tape machine to permit component in what can be done with subject to uneven wear, RCA said. the editor to mark the tape.

100 (EQUIPMENT AND ENGINEERING) BROADCASTING, April 11, 1960 NAB HEARS TECHNICAL PAPERS Engineering innovations are highlighted Radio -tv automation as a "new way high performance, provided there is of life," plans for radio stereophonic proper maintenance and controls. field tests and the art of switching from With respect to tv picture quality, live to tape and back in television pro- delegates were reminded that careful vided some of the highlights of last control is needed in switching between week's 14th annual broadcast engineer- color and monochrome in the interest ing conference in Chicago. of equal brightness and contrast. G. Ed- NAB delegates also heard technical ward Hamilton, ABC's director of en- papers on tv picture quality, recent gineering operations, reported that best FCC rule changes, constant level pro- results can be obtained by using IRE gram amplifiers, video tape interchange- rolloff standards, with a reduction in ability requirements and improvements tolerance to one -half the limits recom- in tv cameras. A separate engineering mended. conference was held April 4-6 under Picture Upgrading James E. Barr, chairmanship of A. Prose Walker, assistant chief of FCC's broadcast bu- NAB engineering manager. reau, told engineering representatives that recently changed Automatic radio programming is be- tv broadcasting rules are designed ing utilized by an increasing number to give viewers a better tv picture. of radio stations, Paul C. Schafer, head Also in connection of Schafer Custom Engineering Div., with viewing, CBS reported it has Textron Inc., told NAB delegates. Pro- eliminated complaints of "unpleasantly gramming includes music, commercials, loud" spots in tv broadcasts public service announcements and even since it installed new equipment and practices to weather, he noted, claiming a handful smooth them out. The revision was described of employes, working daytime only, by Robert B. Monroe, manager can assemble enough for complete 24- of its audio video systems, as "another hour automatic operations. Even disc forward step" in telecasting. The action was jockeys have been "automated," he taken in pointed out. 1957 after viewers complained about toned up commercials and pro- Developments program in tv assem- gram segments. CBS-TV installed an RADIO and TELEVISION bly have made automation practical and automatic gain control amplifier in the basic has been automation equipment studio audio channel and set up an ob- installed at severalty stations, according DECEMBER servation or monitoring post in its en- PULSE SHOWS to Floyd R. McNicol, manager of gineering lab. RCA's broadcast systems group. Leveling Amplifier An amplifier to Field Testing Plans for a field reduce background noise and smooth test of stereo equipment by the Na- out tv audio and fm radio broadcasts tional Radio Stereophonic Committee was displayed and described by Gates were revealed by C.G. Lloyd, its former Radio Co. during the engineering sess- chairman. He reported that the tests, ions. The Constant Level Program Am- looking toward FCC authorization of plifier was described by John K. Birch a stereo broadcast system, would prob- and Charles W. King, N Gates projects ably be conducted from KDKA -FM engineers, as a boon to broadcasting. WITH THE Pittsburgh and perhaps elsewhere. The biggest fault of present peak -lim- Delegates also were told that switch- iting amplifiers is that the noise level is HIGHEST DENVER ing from live to taped tv and back has raised in proportion to the reduction of PULSE RATING become flawless because of a new ac- in volume of the broadcast signal, they cessory, the "Inter- Sync" tv signal syn- claimed. IN RECENT chronizer, described by Joseph Roizon, The amplifier eliminates fluctuation application engineering manager of of background noise due to changes in YEARS! Ampex Corp., as "a new breakthrough program level and offers an expander in the video recording art." He spoke for more completely automatic gain 6 AM TO 12 MIDNIGHT along with M. C. Worster, eastern divi- control, while qualifying it for use as sion manager of ABC's tv engineering a peak limiter in tv -fm applications. 7 DAY operations. Other papers touched on techniques AVERAGE 19% K.B. Benson, manager of CBS -TV's for reducing heights of tv towers with- Further proof that KIMN delivers more audio video systems, claimed that video out impairment of operating efficiency audience, more often, than any other tape can be interchanged freely with and on a tunnel diode for performing Denver radio station. Sell our great, rich market with Denver's number one many broadcasting jobs "faster, better station! and cheaper." The tiny diode meets "DECEMBER, 1959 low power requirements and gives re- WNJR liable performance in extreme tempera- KEY STAT 1st in new york ture ranges. K I NI N IntermountaIONn Network dec. negro pulse Reducing tv tower heights was dis- 5,000 WATTS AT 950 cussed by Dr. Frank G. Kear and John BASED ON U.S. CENSUS REPRESENTED NATIONALLY BY AVERY.KNODEL, INC. H. Mullaney, consulting engineers.

BROADCASTING, April 11, 1960 101 PROGRAMMING $3.5 MILLION SUIT SETTLEMENT Hollywood musicians agree to accept AFM terms, end litigation

The Hollywood musicians who three cents on the dollar of the sums the Judge Clarence L. Kincaid ruled that years ago went to court in protest over Hollywood musicians are suing for. members of an unincorporated associa- the trust fund policies of their parent The four suits encompass both the re- tion like the AFM could not legally sue union, the American Federation of cording and the film field, asking ap- that association (BROADCASTING, March Musicians, have agreed to drop their proximately $15 million for recording 16, 1959). A few weeks later, however, litigation and accept a lump payment musicians, approximately $8 million they won an important victory when of $3.5 million offered by AFM. for musicians working on motion pic- Judge Kincaid awarded them wage in- Action was taken April 3 at a mass tures for theatres or tv. creases negotiated by the AFM from meeting in Hollywood, after their at- recording companies on the grounds torneys, Harold A. Fendler and Daniel Alleged Illegality Basis of the suits that these increases had been illegally A. Weber, had explained the AFM is the premise that the AFM acted il- diverted from the individual musicians offer and urged its acceptance. In ex- legally in negotiating wage increases into the trust funds. change, the rebel musicians agreed to for musicians employed in recording Following that ruling, negotiations for drop the four lawsuits they have in Cali- and films plus royalty payments for the an out-of -court settlement began, even- fornia courts against the AFM. sale of records to the public and of tuating in the offer accepted by the Hol- As a result of the settlement, which films to tv. Revenue was planned for lywood plaintiffs. Its terms were worked must be approved by the courts before a trust fund for the benefit of all AFM out by Samuel R. Rosenbaum, trustee it becomes final, approximately $2.25 members rather than distributed among of the funds; Frank Adams, counsel for million will be distributed to some 6,- the individual musicians engaged in Mr. Rosenbaum; Henry Kaiser and 000 phonograph recording musicians making the particular recordings and Michael G. Luddy, attorney for AFM, and another $1 million among 3,000 films. and Messrs. Fendler and Weber. musicians previously employed in mak- The suits were launched late in 1956 ing motion pictures which have been (BROADCASTING, Nov. 26, 1956) and Upgrading released for use on television. Musicians proceeded slowly through the courts, film who have made transcriptions for radio with rulings inevitably appealed. Early quality endorsed use will also share in the distribution. last year the plaintiffs received a set- The settlement represents about 15 back when Los Angeles Superior Court A project designed to upgrade the quality of syndicated film product was adopted unanimously by some 150 television station executives at a closed meeting of the Tv Stations Inc. mem- BEST KNOWN for their bership last Monday (April 4) during the NAB convention. distinctive beliefs . . . Tv Stations Inc., a film negotiating and consulting organization, is corn - posed of 106 television licensees having stations in 118 markets. The weight it Seventh -day carries in the syndicated and feature film field is indicated in reports that its members last year bought approxi- Adventists mately $8 million worth of films and this year are buying at an annual rate of $12 million. concur with other conservative Details of its quality- improvement plan were not made public. But the Protestant denominations in project reportedly involves (1) insist- ence on network -quality product and 31 great Christian doctrines. (2) a sort of advisory service for syndicators and producers, in which Tv Sta- In but few points of faith tions Inc. would canvass its members and report on what types of program do they differ. are most wanted. The organization counts on the economies it offers to syndicators in drastically reduced distribution costs, plus the current slack in ADVENTISTS are not radical innovators - syndication business, to help win cooperation of the film interests in its prod- they re- emphasize time -honored beliefs uct- improvement program. The plan was presented to Tv Sta- tions Inc. members by W.D. (Dub) Background, reference volume on the Write. Adventist Public Relations Office Rogers of KDUB -TV Free: Seventh -day Adventist Church, 128 pp., Washington 12, D. C. Lubbock, Tex., thumb -indexed, leatherette- bound. RAndolph 3 -0800 chairman of the organization, and Herb Jacobs, its president and operating head.

102 BROADCASTING, April 11, 1960 New NTA `Play' unit Inc., N.Y., released 72 additional com- Gillette Cavalcade of Sports and Phillies edy shorts of the "Three Stooges" during Jackpot Bowling (10 -11 p.m. EDT). to be headed by Miner the NAB Convention last week. Initial group of 78 "Stooges" shorts went on Makes contact ABC -TV has slotted National Telefilm Assoc., New York, Steve Canyon for the Thursday 7:30- announced last week that the Play of the air in October 1958, followed by release of 40 additional shorts in the 8 p.m. period. Based on Milton Caniff the Week Production Co. has been comic strip, adventure was spring of 1959. "Stooges" shorts are series pre- formed as a new division of NTA to viously on NBC -TV. It is produced now playing on 165 stations, according develop and produce by Pegasus Productions. ABC -TV had tv series on tape for to SG officials. announced earlier that Polka -Go -Round national, regional or Feeds network KCPX-TV Salt Lake would occupy the time period. sale. syndicated City will produce the Sunday Showcase Worthington (Tony) Blacklist National Assn. for Better on April 17 for the NBC -TV network. Miner, well -known tv Radio and Television is circulating a The station will vtr an Easter show producer, has been list of 96 programs which it considers featuring the Lake named executive pro- Salt City Tabernacle unacceptable for children's viewing, ducer of the new Choir and the Utah Symphony Or- with a letter urging recipients to write MR. MINER company, which will chestra under Maurice Abravenel. to sponsors, networks and stations about be responsible for the two -hour drama- New western Walter Brennan, tv them. "Because of the influence of spon- tic series, The Play of the Week, as and motion picture star, has announced sors over program content, we are well as new presentations. he will produce a new western tv series giving the names of sponsors of net- David Susskind, who has been serv- based on the stories of Walt Coburn, work programs," NAFBRAT writes. ing as executive producer of The Play cowboy -author. The "We believe it is most important that since its inception last October, will stories will relate the adventures of two the listener-viewer crash the `iron rating continue to produce individual plays central characters, played in the pilot curtain' to reach the sponsor. Letters for the series but will devote additional film by Lief Erick- son and Chris Robinson. series should also be sent to the managers of time to other projects. Mr. Miner will The will be called Barbed Wire. stations as the licensee has the legal supervise the operating staff of the responsibility for what goes out over dramatic series, which includes pro- Summer suspense NBC -TV has the air." NAFBRAT suggests that the ducers Henry T. Weinstein, Lewis cleared the way for a new one -hour sus- letters "be specific," naming the pro- Freedman and Jack Kuney. pense series to be colorcast on Friday gram, station and time and stating what Mr. Miner was a Broadway producer nights starting July 1. Moment of Fear, parts were particularly liked or disliked; between 1929 -1939 when he joined produced by Robert Stevens, will move further suggests that letters be addressed CBS as manager of program develop- into the time -spot currently occupied by "to the head man. He is responsible." ment. At CBS -TV he produced such tv series as Studio One, The Toast of the Town, Mr. I. Magination, and The Goldbergs, and later at NBC -TV, he was executive producer of Medic and Frontier. The old order chan.geth yielding place to new* Program notes Sound awards The Motion Picture I`10: Sound Editors, at their seventh annual awards luncheon in Hollywood last month, honored the sound editors of "Ben Hur" (MGM) and The Untouch- ables (Desilu tv series). Those honored for their work on the biblical film were: Milo B. Lory, Van James, Kendrick Kinney, John Logan, Harold Hum - brock, Kurt Herrnfeld, Scott Perry, Lovell Norman and John Lipow. The Untouchables, awards went to Joseph

G. Sorokin, Josef Von Stroheim, Frank JP, R. White, Joe Kavigan and Terry Alfred Tennyson Morse. "The Coming of Arthur Lord" Lone Star formed Lone Star Tv Pro- ductions Inc., Dallas -based tv produc- From December '55 to January '59 KROC -TV gained 44% in audience, top tion and distributing company, has been competition lost 55 %. formed with Robert Montgomery as RETAIL SALES PER FAMILY: $6,137 (1ST IN U.S.) president. Available are half -hour shows, feature-length films and the new 15- minute series. Songs of Inspiration, fea- CHANNEL ROCHESTER turing the Imperial Quartet and Marion KROC-TV 10 MINNESOTA Snyder. Address: Lone Star TV Pro- N B C Represented by Meeker Co. ductions Inc., 3020 Fairmont, Dallas, Texas. G. David Gentling, gen'I. mgr. HYETT COMPANY, MINNEAPOLIS ELISABETH More 'Stooges' shorts Screen Gems HARRY S. BECKTORDAN, NETWORK REPRESENTATIVE

BROADCASTING, April 11, 1960 103 Tv -film producers get S Film Sales The National Football League Pre- directors' demands Here are the next 10 days of network color shows (all times are EST). sents (Peter De Met Productions Sold to KTVI (TV) St. Louis (to be A 16 s % salary increase, residuals NBC -TV sponsored by Falstaff Brewing Co.); based on actual salaries, payment for April 11 -14, 19, 20 (6:30 -7 a.m.) Con- foreign use, a pension fund and im- tinental Classroom. WCAU -TV Philadelphia; WVEC-TV April 11 -15, 18 -20 (11 -11:30 a.m.) Norfolk, Va.; KOTV (TV) Tulsa; proved credits are among the demands Price Is Right, participating sponsors. the Directors Guild of America has WTOL -TV Toledo, Ohio, and WHYN April 11 -15, 18 -20 (12:30 -1 p.m.) It. (TV) Springfield, Mass. presented to tv film producers. Present Could Be You, participating sponsors. contract with producers expires April April 11, 18 (10 -11 p.m.) The Steve Now in 105 markets. 30 but negotiations have not yet been Allen Plymouth Show, Plymouth through Almanac (Official Films) scheduled. N.W. Ayer. April 12, 19 (8:30 -9:30) Ford Startime, Sold to WRGP -TV Chattanooga, The salary increase demand is from Ford through J. Walter Thompson. Tenn.; KLRJ -TV Las Vegas, Nev.; $600 to $700 a week for freelance di- April 12, 19 (9:30 -10 p.m.) Arthur KOOL -TV Phoenix, Ariz.; KTVO (TV) rectors. Residual percentage payments Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Nor- Ottumwa, Iowa, and WLOF -TV Or- are to be the same as at present except man, Craig & Kummel. lando, Fla. that the base asked for is the salary Is April 13, 20 (8:30 -9 p.m.) Price Now in 48 markets. actually paid the director, not the mini- Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, mum scale now used for calculating re- Craig & Kummel. Four Just Men (Independent Tv Corp.) run payments. At the present time, the April 13, 20 (9 -10 p.m.) Perry Como's Sold to Czechoslovakia, marking director receives 35% of scale for the Kraft Music Hall, Kraft through J. Walter second ITC sale behind Iron Curtain. second run of the film; 30% for the Thompson. to Yugoslavia. April 14 (9:30 -10 p.m.) The Ford Show, Lassie was recently sold third run, etc., through six reruns. Ford through J. Walter Thompson. Now in 155 U.S. markets, full CBC DGA proposes that foreign runs shall April 15 (8:30 -9:30 p.m.) Jerry Lewis network and 16 other countries. Timex Show, Timex through Doner & Peck. count as additional runs. This demand Home Run Derby (ZIV- United Artists seems somewhat ambiguous when con- April 15 (9:30 -10 p.m.) Masquerade Party, Hazel Bishop through Donahue & Tv) sidered with a demand that if the total Coe, Block Drugs through Gray Advertising. of six reruns is achieved in the U.S. Sold to Salina Chevrolet and Haberle April 16 (10 -10:30 a.m.) Howdy Doody Congress Brewing Co. for WSYR-TV and Canada only, an additional 25% Show, Continental Baking, Nabisco through shall be paid to cover all subsequent Ted Bates. Syracuse, N.Y.; Municipal Auto Sales foreign showings. April 16 (10:30 -11 a.m.) Ruff and Reddy and Coca -Cola Bottling Co. for Show, Borden through Benton & Bowles. WCKT(TV) Miami; K&L distributors The new pension plan proposal is for April 16 (7:30 -8:30 p.m.) Bonanza, RCA of Seattle (Budweiser beer) for five the producer to contribute an amount through Kenyon & Eckhardt. Alaskan outlets; WPSD -TV Paducah, equal to 5% of the director's salary April 16 (8:30 -9:30 p.m.) Pontiac Star Ky.; KRNT -TV Des Moines, Iowa; while the director himself contributes Parade, Pontiac through MacManus, John & Adams. KLYD -TV Bakersfield, Calif.; KJEO- 2/ %. April 16 (9:30 -10:30 p.m.) World Wide TV Fresno, Calif., WDAF -TV Kansas Credits Demanded What was said '60, sustaining. City; WEAR -TV Pensacola, Fla.; to be a major point in the DGA de- April 17 (11 a.m. -12 noon) Easter Mass -TV and KPRC- from St. Peter in Chains Cathedral, Cin- KVIP Redding, Calif., mands concerns credits. It is asked that cinnati, Ohio, sustaining. TV Houston. the director's credit card be the last April 17 (8 -9 p.m.) Easter Sunday Show- Now in 112 markets. titled card to be shown before the first case, sustaining. scene of the film. Currently, the pro- April 17 (9 -10 p.m.) Dinah Shore Chevy Tales of the Vikings (Ziv- United Artists Show, Chevrolet through Campbell -Ewald. ducer has a choice for giving the director Tv) credits. Sold to WBIR -TV Knoxville, Tenn.; First and second assistant directors addition, it is demanded that a producer KXLF -TV Butte, Mont.; WJRT (TV) are also included in the DGA pro- who sells distribution rights be held Flint, Mich.; WCYB -TV Bristol, Tenn: posals. The guild is asking that resi- responsible for residual payments to Bristol, Va.; WKYT (TV) Lexington, duals be given to the assistants if they DGA if the distributor fails to make Ky.; WISN -TV Milwaukee; WCOV- are paid to anyone beside actors, writers, them despite contractual agreement to TV Montgomery, Ala.; WSJV (TV) directors, producers and musicians. In do so. South Bend, Ind., and KSPG (TV) Tulsa, Okla. Now in 124 markets. Dennis the Menace (Screen Gems) Sold to two British program contrac- ICTURES tors: Granada tv for Lancashire and Yorkshire and Associated -Rediffusion in VERY IMPORTANT p ERSONALITIES London. Series title in England is "Den- RODUCT nis (The Pickle)." The greatest star -name package Johnny Midnight (MCA -TV) ever offered to television! Sold to Joseph Schmidt Brewers in two South Dakota markets, Gateway- Call, Write or Loire ... Key- Little Giant Markets in Kentucky, Parks Men's Wear in Oklahoma, Coca - M & A ALEXANDER PRODUCTIONS, INC. Cola distributor in Alabama, Hollywood: and 6040 Sunset Boulevard, H011ywood 4.3414 Pfeiffer Brewing in three markets in New York City. Michigan, Indiana and Ohio. Larry Stern, 141 East 55th Street, PLaza 55266 Now in approximately 122 markets.

104 (PROGRAMMING) BROADCASTING, April 11, 1960 THE WHIP CRACKS IN CANADA CKLW -TV renewal shortened; others studied Attention Canadian broadcasters are going to satellite station at Sudbury, Ont., on have to toe the line. ch. 13 was also recommended for CBC The Board of Broadcast Governors, to carry the French -language programs Station independent regulatory body for which from Sturgeon Falls to the Sudbury broadcasters fought almost two decades area. Two other satellite stations were rec- Managers to has issued warning that it obtain, a ommended for the CBC in western means business. CKLW -TV Windsor, Canada. Both would act as satellites to Ont., has been recommended by the CBUT (TV) . Vancouver, B.C. One is BBG for only a one -year renewal of for Courtenay, B.C., on ch. 7, and the its license, following a public hearing other is at Nelson, B.C., on ch. 9. at Toronto on March 14. The BBG CFCL -TV Timmins, Ont., was rec- announcement of its recommendations ommended for a power boost from 18.5 to the Minister of Transport was made kw video and 9.25 kw audio power, to at Ottawa on March 31. 100 kw video and 50 kw audio, on The BBG stated that it "expects ch. 6. CKLW -TV, within the ensuing year, A power boost asked for by CHCH- to demonstrate its intention and ability TV Hamilton, Ont., and opposed by to meet the requirement of 45% Cana- Toronto and Kingston, Ont., stations, dian content as of April 1, 1961, as has been deferred. CHCH -TV had required by section 6(3) of the Radio asked for an increase to maximum (tv) Broadcasting regulations." power on ch. 11 of 325 kw video and At the BBG hearing in Toronto, 182 kw audio. BBG stated its defer- Cam Ritchie, station manager, was told ment would be "until after the prob- SAVE of the many letters received by the lems affecting the technical conditions BBG from listeners that the station was of the application have been satisfac- not programming Canadian content. torily resolved." Following the complaints, he the CKTB St. Catharines, Ont., was MONEY said, BBG itself monitored the station for given a daytime power increase from a week (BROADCASTING, March 21). The 5 kw to 10 kw with night -time power with MAGNE - TRONICS' station was programming for its De- to remain at 5 kw on 610 kc. CHVC troit audience rather than its Canadian Niagara Falls, Ont., was recommended TAPED programs for audience, BBG members intimated. for a power boost from 5 kw to 10 kw CKLW -TV was the only one of 14 on 1600 kc and change of antenna site. AUTOMATIC BROADCASTING tv stations, 30 am and two fm stations Low power relay transmitter CBLN whose licenses expired March 31, to Nakina, Ont., owned by CBC as a relay have its license renewed for only one of CBL Toronto, Ont., was recom- year. The others had their licenses re- mended for a power boost from 20 to newed for two, three, four or five 40 watts on 1240 kc. years, to make it easier for the BBG to review operations for renewal. RCA Intl. complex No Live Shows CKWS -TV Kings- ton, Ont., was called on the carpet by planned for Italy BBG at its Toronto hearing because of complaints from viewers of lack of live RCA International Ltd., Montreal, local programming. BBG also mon- has signed contracts with an Italian itored this station. Its license was rec- government agency to develop its proposed ommended for renewal for two years $25 million electronics manu- MAKE and the BBG "expects the station dur- facturing complex in Southern Italy. The ing the ensuing two years to show evi- agreement specifies that RCA In- dence of increased local programming ternational may purchase from the Italian government of a satisfactory quality." all or part of the MONEY A new tv station was recommended manufacturing complex it creates dur- by the BBG following the Toronto hearing the period of the contract -five to 10 years MAGNE -TRONICS' ing for CBC at Sturgeon Falls, Ont., on -and then to continue opera- with tions as a private enterprise. ch. 7. The station will carry French - language CBC network programs. A The RCA subsidiary's agreement BACKGROUND MUSIC with the Istituto Per La Ricostruzione Industriale (IRI), an agency comparable for FM multiplex stations to the former Reconstruction Finance Corp. in the U.S., RCA said, promises for complete details write WNJR substantial new employment in one of underdeveloped 1st in new york that nation's areas. The MAGNE - TRONICS, INC. dec. negro pulse program was made known March 28 Dept. F. 49 W. 45th St., N.Y. 36, N.Y. (BASED ON U.S. CENSUS( by the Hon. Aldo Fascetti, board chairman of IRI, and John L. Burns, RCA

BROADCASTING, April 11, 1960 105 president, following their meeting in private capital to invest in manufactur- Brunet, RCA staff vice president and New York. ing enterprises in Italy. The initial phase former managing director of the Inter- Work on the project is expected to of the program is designed to expand national Division, to head the first step start immediately. It aims to expand existing facilities and build new ones in the plan. According to RCA, Mr. Italy's electronics business in the new in the making of tubes, semi -conductors Brunet will be managing director of an European economic community, to and other components. RCA will estab- expanded tube manufacturing plant at boost industrialization of the largely lish several schools to train Italian Aquila. Current annual sales volume of agricultural section of Italy known as personnel. Italy's electronics business is estimated the "Messogiorno," and to encourage RCA International named Meade at $200 million.

FANFARE ALL DAY COLOR pointed out that KMTV pioneered in viting listeners to call in any time they local live color in 1955. He claimed heard a "goof" on WIP on the fatal KMTV(TV) devotes full the latest promotion, titled "Spring Into day, April 1. Prize was $6.10 to the Color," marked the first time any sta- first caller on each goof (the station's broadcast day to tint tion has programmed a complete day frequency). An electronic device re- A complete telecast day given over in color. corded 15,987 calls for the total 14 goofs with 1,700 to color. That was the 17-hour track KMTV arranged for radio -tv appli- pouring in during one record chalked up yesterday (April 10) ance dealers in the Omaha metropoli- peak hour. A contest for experts- by KMTV (TV) Omaha in a multi- tan area to hold open house, setting up agency members -offering a 5- minute fringe promotion with all the merchan- registration desks for visitors and giv- phone call to any place on earth, was dising frills. ing away RCA color receivers in draw- awarded to the one who guessed closest KMTV programmed all day in tint ings. Four real estate organizations, in to the number of goof-contest calls. tv, carrying 10 hours of local and showing homes, pointed out that all WING Dayton, Ohio, surreptitiously seven of networks shows without a were equipped with tint sets. Radio-tv- set the clock back a year by playing last beak. Joining in the extensive promo- appliance and other specialty stores car- year's hit tunes on its Hit of the Week t: on were an RCA distributor, The ried banners and streamers in their show. Puzzled listeners kept switch- Sidles Co.; some 50 dealers, and Oma- windows heralding the color spectacu- board operators busy. ha's four leading realty firms. lar. KMTV also utilized radio promo- Owen Saddler, general manager of tion, buying a schedule of 30-50 spot Of thee we sing announcements on local station KFAB the May Broadcasting Co.'s station, Composing anthems to their in advance of "Spring Into Color" day. fair city of Saskatoon, Saskatchewan, two disc Color programming included such jockeys of CFQC there raised money special "one- shot" fare as Sunday in behalf of World Refugee Year. church services, feature motion pic- Announcers tures and live features, sports, news, Frank Callaghan and Bob Bradburn, who en- drama and a fashion show. One high- had for years gaged in a friendly rivalry light was a telecast of the city's Spring over the air, In New York City each composed Music Festival featuring the Omaha and recorded a song Symphony Orchestra. There are an about the city. Listeners were asked to send contributions estimated 8,000- 10,000 color receivers with each penny sent in the Omaha area. entitling them to one vote in the song contest. Letters came from as far away RAVIIL If 10 as Germany and listeners backed their April fooling favorites avidly. The contest lasted three Practical jokers at radio stations cele- weeks. Before it began, the personalities brated their name day with a rash of said they hoped to raise $200 for the has MORE April Fool pranks. KTOK Oklahoma charity; the final tally was $1,265. City began at one second past midnight with a sign-off announcement telling Paar for the course listeners it was going off the air for Winner of the good since "we're tired of beating our "Jack Paar Undisputed Negro programming brains out, day and night, to keep you Ego Champion Contest" conducted by entertained and informed, without a KRAK Stockton -Sacramento, Calif., word of appreciation from any of you." was a Newman, Calif., man who Horrified listeners jammed the switch- guessed closest to the actual 473 times boards for the rest of the night, re- that Mr. Paar said "I" and "me" on his ceiving April Fool salutations and first program after his self -imposed than ALL other soothing reassurances. The next day exile from tv. The station received over disc jockeys broadcast emergency po- 4,000 entries in the contest, with one lice warnings that all red cars had been entry coming from as far afield as banned from the city streets after noon Milford, Mich. The guesses ranged from in a drive for conservative colors. The a modest 25 up into the thousands. stations combined resulting furor drew a cease -and -desist The lucky winner was awarded a tape order from the police, who along with of the triumphant-return program with several red-colored -car drivers, did not commercials edited out, which KRAK find the joke hilarious. describes as "the grand prize Paar WIP Philadelphia ran a contest in- excellence."

106 BROADCASTING, April 11, 1960 delphians contributed more than $2,500 Drumbeats Paid in to the Overbrook School for the Blind Arbor Harbor KCBS San Francisco full in response to appeals by WPEN, that reports success in its "plant-a -tree Business suffered in Asheville, city. The funds were raised for rebuild- week" campaign to beautify the Bay N.C., during a record-breaking ing following a devastating fire at the Area (FANFARE, March 14). The sta- snowstorm. But WLOS, that city, school. The campaign was conducted tion says during the week, March 6 -12, came to the aid of merchants, by WPEN's air personalities. some 5,700 trees were planted in 28 making thousands of public serv- Foods & drugs Avery -Knodel Inc., different communities in the area. ice announcements on behalf of New York, has released a tv mar- KCBS organized the planting by civic businesses and factories. Then the ket study for spot advertisers whose groups and donated air time and per- station sent each marked one a bill products are sold in retail food and drug sonnel to the project. Sunnyvale won "paid" to remind them of the outlets. Covering stations in 25 markets, the perpetual trophy for the most sig- service that had been rendered. the study is being distributed to adver- nificant landscaping improvement dur- "WLOS Radio is your most effec- tisers and agencies. Among the items ing the campaign. tive way to reach the public listed on the report: basic staples stock- quickly," the statement said. Almanacs KDKA -TV Pittsburgh of- ed by both supermarkets and drug out- fered the public copies of the Farmer's lets; days and nights of heaviest volume Almanac, for which they had purchased Holiday joy Each holiday brings a buying; working hours for industrial the franchise in that city, at 15 cents special promotion for WCKY Cincin- labor shifts; opening and closing hours per copy as a promotional tie -in with nati listeners. A week before St. Val- for businesses, and the percentage of the station's meteorological weather entine's Day, the station announced families owning their own homes. forecasting service. Within a month that boxes of candy and bouquets of Snow job WIL St. Louis sent a KDKA -TV had disposed of the entire roses would be given hourly in a draw- memo to all advertising agencies twit- stock of 20,000 copies, each with a ing from cards sent in. On Washing- ting newspapers for their coverage of a front -and -back cover ad. Response was ton's Birthday, the prize was a year's large snow storm. An item from the considered so satisfactory, the station supply of frozen pies (starting with paper, stating that no snow was fore- has signed a contract to repeat the pro- cherry). The station says thousands cast, was reprinted with the comment: motion next year. of cards and letters were sent on both "If you dug this issue from under the holidays. Income Tax Day is next on snow in your yard last night, we remind Longhair from the Lone Star Joe the list but bonuses have not been an- you that only radio can keep up with Steussy, a 16- year -old classical pianist, nounced as yet. the weather in St. Louis ... and St. won KNUZ Houston Hi -Fi Club's tal- Louis keeps up with the weather on ent contest over a dozen highschool Charity campaign Generous Phila- WIL's 24 hour Weather Watch." singers, guitarists and specialists in rock 'n' roll. The finalists were culled from the club's 72,000 teenage members and the elimination staged during an hour telecast over KTRK -TV Houston. KNUZ describes Mr. Steussy as being "in the Van Cliburn tradition," and proudly announces that he will be eli- WORLD FAMOUS gible for the Texas finals in Coca -Cola's MOHAWK MIDGETAPE PROFESSIONAL 500 nationwide talent hunt. KELP El Paso, Tex., appropri- HIGH SPEED Bait fi- ately centered its latest promotion POCKET TAPE RECORDER around fishing. Rainbow trout were placed in a 60 -foot long tank. KELP furnished fishing gear and bait and charged the fishermen 50 cents for 10 Used by NBC - CBS minutes casting. The two people bag- and numerous radio and TV ging the largest trouts were treated to a stations, for recording weekend at a skiing resort. The pro- in the field. THE PEER OF POCKET ceeds of the promotion, conducted in TAPE RECORDERS... with Brew- Records anything it hears and IS cooperation the Lone Star plays it right back in MIDGETAPE ery, San Antonio, topped $500 and unbelievable broadcast quality. AMERICAN MADE. were donated to charity. Special built -in "VU Meter ". "Science Fiction" accessories available for confidential Sponsored song Aluminum Co. of Weighs only 3 lbs. recordings. America is getting extra corporate and product identification from its Alcoa Presents series (ABC -TV 10 -10:30 p.m.) For literature, or free demonstration and the customers are paying for it. in your office, write Dept. B. More than 90,000 copies of music from the series were pressed to meet dealer demand for the Decca long-play record, "Music From One Step Beyond." Composer Harry Lubin conducts the Berliner Symphoniker in 11 numbers business machines corp. 944 halsey street brooklyn 33. new he wrote to back up the occult Alcoa manufacturers Presents stories.

BROADCASTING, April 11, 1960 107 FATES & FORTUNES Advertising Robert Bassindale promoted from Ray Hunter, associate media director Broadcast copy group head to group creative su- of BBDO, Pittsburgh, becomes media Mrs. Betty Bevel, co- founder of Bev- pervisor at Tatham -Laird, Chicago. director, succeeding Harold Middleton, el Assoc., Dallas and Ft. Worth ad- who retires. advertising-pr firm, elected chairman of Dwight S. Reynolds, formerly Anthony C. DePierro, formerly vp Culver, board and treasurer. Phillip L. Hol- vertising manager at Alberto- and director of media, Geyer, Morey, loway, executive vp, named president. Chicago, appointed media supervisor Madden & Ballard, N.Y., from 1948- Charles Hamilton, named vp and Pat on that account at Wade Adv. Inc., 52; then vp, plans review board mem- England, secretary. same city. H.G. Schroeder named as- ber, and director of media, Lennen & sociate media on same account. Newell, that city, rejoins Geyer agency William R. Hillenbrand, formerly as vp and assistant to president. president of Bryan Houston agency George R. Nelson, and owner Helen Davis, chief timebuyer at and recently vp of Donahue & Coe, founder of George R. Nel- Clinton E. Frank, Chicago, to J. Walter joins Lambert & Feasley, N.Y., as and Nelson Thompson Co., N.Y., as timebuyer on executive vp. son Inc. Ideas, both Schenec- Tender Leaf Tea and Chase & Sanborn William M. Nagler, supervisor of tady, N.Y., retires. coffee accounts of Standard Brands Inc. Mills Borden Co. and Northern Paper He will remain as Alex T. Franz, president of Alex T. accounts at Young & Rubicam's Chi- consultant for both Franz Inc., elected chairman of Chi- cago office, named vp. organizations. He cago Council of AAAA. Robert H. previously was co- MR. NELSON vp of Young & Rubicam, David Savage, formerly executive Brinkerhoff, founder, vp and general manager of vice chairman; and William C. Ed- vp of Bernard L. Schubert Inc., be- WSNY, that city. vp of D'Arcy Adv., secretary - comes vp and director of radio and tv wards, treasurer. Governors elected were: for Lynn Baker, N.Y. Alexander E. Cantwell and Ira William H. Adler, president of William Avery elected vps of BBDO New York. formerly radio -tv Hart Adler Inc.; William C. Lyddan, Jack H. Stilwell, Mr. Cantwell, in charge of live and execu- vp of Campbell-Mithun; L. director; Ray Hansen, account video tape tv and radio production, Chester creative services Posey, vp of McCann -Erickson Inc.; tive; Norman Phelps, came to BBDO in 1950 as writer in pr Ross, vp of Arthur director, and Bill Nelson, radio -tv di- department. He joined tv department Robert Meyerhoff The Caples & Assoc.; John V. Sandberg, vp of rector, all appointed vps at the following year. Mr. Avery, account J. Walter Thompson and Co., Chicago. supervisor for United States Steel, Co., Arthur W. Schultz, vp of Foote, Cone & joined BBDO 15 years ago. Donald G. Cutler and Michael M. Belding. named vp, account man- Minchin Jr. Melvin Birnbaum and Jack Bishop Edward M. Gallager, supervisor for agement and vp, respectively, at Erwin named vps of Boyle- Midway Div. of Ryan, Los An- Ivory Liquid and Procter & Gamble Wasey, Ruthrauff & American Homes Products Corp. Both Canadian brands accounts, elected vp Cutler formerly was vp geles. Mr. joined American Home Products in of Compton Adv. Mr. Gallager has account supervisor. and Mr. Minchin 1959. been with Compton since 1953. Robert L. Haag and Charles A. Robert J. McMahon joins Fuller & Norbert A. Witt, vp in charge of Pratt named retail division national Smith & Ross, Pittsburgh, as account sales at Noxzema Chemical Co., elected sales manager and advertising manager, supervisor for Westinghouse General executive vp. respectively, for Alberto- Culver Co. Products Div. Mr. McMahon was for- John C. Simmons, advertising man- merly vp and chairman of plans board ager of Dr. Pepper Co., named vp of Joseph T. Lewis promoted from of The Rumrill Co., Rochester, N.Y., advertising. brand supervisor for group products where he was also group head on East- Herb Faigen joins Krupnick & to brand promotion director at The man Kodak account. Toni Co., division of Gillette Co. He Assoc., St. Louis, as production manager. will supervise advertising, brand pro- Bernard F. Klein appointed head of motion and packaging for company's new industrial division of Wade Adv., Robert Enderlin, formerly produc- complete line of products. Los Angeles. tion supervisor at McCann-Erickson, to Wexton Adv., N.Y., as traffic manager. Mary Kimbrough, formerly feature America's Leading Business Brokers writer for St. Louis Post -Dispatch, joins creative department of Gardner Adv.,

Interested in buying or selling Radio and TV Properties? that city. Laura Miller, formerly with Corn - When your business is transacted through munications Counselors, L.A., as ac- the David Jaret Corp., you are assured of count executive, to Enyart & Rose Adv., that city, as pr account director. reliability and expert service backed by our Richard N. Shoppelry, formerly 37 years of reputable brokerage. with Donahue & Coe, L.A., to Hixson & Jorgensen, that city, in creative department. Stanley Ross joins creative depart- 150 MONTAGUE STREET ment of Wade Adv., Los Angeles. BROOKLYN 1, N. Y. Charles Teague and David Cullum UJLster 2 -5600 named account service men at Tracy- Lock Co., Dallas.

108 BROADCASTING, April 11, 1960 TOWERS

Kenyon & Eckhardt service awards REFLECTORS Service awards. Ten years service or more with Kenyon & Eck- BUILDINGS hardt earned 62 employes gifts FIXED and a place at a first -time recep- PORTABLE tion and dinner given by the Complete agency's board of directors at installations New York's Savoy Hilton. for all At left, it's a mutual handshake communications between Edwin Cox (r), board purposes chairman, and Vice President Joseph P. Braun, media director, each with 26 years. Marcy A lk ® A /® /® A. Ward, Edward Mante and Ethna Carroll share the lon- gevity honors, however, each with 30 years. i The awards, presented by Wil- Tifi1d U/ i liam B. Lewis (15 years), K &E president, were gold cuff links CONSTRUCTION CO. 2749 HAWKEYE DR. SIOUX CITY, or charm bracelets for 10 years, IOWA gold money clips, belt buckles or Tower Fabricators sterling silver bowls for 15 years, and Erectors silver bowls, diamond studded the World Over! clips or buckles for 20 years and Noi .r moor inscribed silver trays for 30 years. MAIL TODAY! FOR 1959 CATALOG!, TOWER CONSTRUCTION CO. 2749 HAWKEYE DRIVE Frances Marotta, formerly execu- Walter R. Stone, formerly account SIOUX CITY, IOWA tive secretary with Friend -Reiss Adv., executive at Geyer, Morey, Madden & NAME. becomes media director at Moss Assoc. Ballard, N.Y., to Compton Adv. as ex- I ecutive on Mobil Oil account. IADDRESS Jack Sullivan, formerly with G.M. CITY: ST Basford Co., and William Douglas Mc- The Media Adams Inc., becomes service manager Robert J. Hoth, vp and general man- group account at Sudler on the Upjohn ager of KAKC Tulsa, Okla., named N.Y. & Hennessey, executive vp of Public Radio Corp., Roy N. Williams, formerly at St. owner of KIOA Des Moines, Iowa, Georges & Keyes, N.Y., to Earle Lud- KBKC Kansas City and KAKC. gin & Co., Chicago, as account executive. Henry J. Norman, formerly general sales manager of Pharnaco Inc., division of Schering Corp., joins marketing While serving a single BBDO, department of N.Y. station market, WTHI -TV Buxton Lowry, formerly with Los fulfills its public service re- Angeles office of Donahue & Coe Adv., Mr <. 1101 :r MR. GROSBY to Fletcher Richards, Calkins & Hold- sponsibilities in a way that en, that city, as senior writer. Art Holt, formerly account executive has gained for it the appre- at KABL San Francisco- Oakland, pro- ciation and support of its Richard K. Gershman and Thomas moted to general manager of WYSL M. Hopkinson join Milburn McCarty (formerly WINE) Buffalo, N.Y. Both entire viewing area ... a cir- Assoc., N.Y., pr agency, as account ex- are McLendon stations. Mr. Holt pre- cumstance that must be re- ecutives. Mr. Gershman was assistant viously was on sales staffs of WEZE news editor of NEA feature service; Boston and KIXL Dallas. AI Grosby, flected in audience response Mr. Hopkinson was in press informa- formerly on sales staff of WAKY Louis- to advertising carried. tion department of CBS -TV Network. ville, Ky., to WYSL -AM -FM as sales Mrs. Connie Kratzok joins Yardis manager. Five full y, hours of local Philadelphia. Adv., J.G. (Bob) Greer, formerly with public service program- KILE Galveston, named manager of ming each week. KTLW Texas City, both Texas, succeeding Roy E. Hanson. Mr. Greer WNJR previously was with WGN Chicago. 1st in new york WTHI-TV dec. negro pulse Edward H. Sheaffer, formerly di- CHANNEL 10 CBS ABC rector of editing and acceptance for BASED ON U.S. CENSUS I TERRE HAUTE CBS -TV and Radio, Chicago, joins Tri- INDIANA

BROADCASTING, April 11, 1960 109 Represented Nationally by Bolling Co. angle stations as director of continuity to KOL, that city, as executive in acceptance, effective April 18. APBE elections charge of national sales. Dale McCoy Jr. ap- Linton, U. of Kan- Donald C. Kamin, Bruce A. formerly with The pointed general man- sas, elected president of Assn. appoint- ager of KAKE Wich- for Professional Broadcasting Katz agency, ed midwest sales man- ita, Kan. He formerly Education. APBE is a joint co- was sales manager of operative venture between NAB ager for Storer Broad- casting Co., succeed- KFBI, that city. Pre- and colleges offering professional ing viously he was sales courses in broadcasting. George Lyons to New manager of KVBG Other officers elected: Earl who transfers Great Bend and on York office to head MR. McCoy Dougherty, KXEO Mexico, Mo., MR. KAMIN sales staff of KGNO vp, and Richard M. Brown, national sales for Toleda, Ohio, member of Dodge City, both Kansas. KPOJ Portland, Ore., secretary- WSPD -TV Storer group. Perry W. Carle, general manager of treasurer. Mr. Brown is NAB KPOA Honolulu, resigns. He will enter representative on APBE board. Phil Ellis named director of regional Army for short active duty tour and an- Other officers elected: Earl sales for WPTF Raleigh, N.C. Other nounce future broadcast plans shortly. besides Messrs. Dougherty and appointments: Warren Barfield, direc- Brown, are William Holm, news Ashley Dawes joins WFMY - TV tor of local sales; Jerry Elliot, WLPO LaSalle, Ill.; John Ja- Greensboro, N.C., as operations man- editor, and Bill Jackson sports director Gainesville, ager. He formerly was with WLOS cobs Jr., WDUN and assistant program manager. and Asheville, N.C., in similar capacity. Ga., William Swartley, WBZ Boston. Educator board John M. Rohrbach Jr., broadcast Bailey W. Hobgood, formerly pro- members besides Mr. Linton are supervisor on Joseph Schlitz Brewing gram manager of WBT Charlotte, N.C., Richard Goggin, New York U.; Co. account at J. Walter Thompson Co., named operations manager of new Kenneth Harwood, U. of South- Chicago, joins sales staff of NBC -TV WYFM (FM) that city. Other appoint- ern California; Leo Martin, Spot Sales, that city, effective April 15. advertising ments: Bill Vaughn, direc- Michigan State U., and Harold Edward T. McCann Jr., formerly tor and Tom Ashcraft, commercial Niven, U. of Washington. commercial manager of WNEB Wor- manager. Glenn Starlin, U. of Oregon, is cester, Mass., to WTAG, that city, in retiring president. Gerald Quick, formerly commercial similar capacity. manager of WNOK Columbia, S.C., Clay E. Forker, named director of local and regional from as- formerly vp and office sales for WIS, that city. Hugh Wallace promoted sistant sales promotion manager to na- manager of Paul H. James A. Gustaf- tional sales account executive of Raymer Co., Chicago son, account execu- WNAC-AM -TV Boston and Yankee rep firm, appointed tive at WTTG (TV) network. Michael Horn, advertising national sales man- Washington, D.C., and promotion manager and account ager of WFGA -TV promoted to local executive promoted to local sales ac- Jacksonville, Fla. Pre- viously, he was with sales manager. He count executive. MR. FOR%ER previously was ac- formerly with BBDO and Campbell - Robert J. Sullivan, regional sales count executive for named manager of Ewald. William Walker, CBS Spot Sales, manager, named assistant national sales MR. WOL, that city, and development for NBC Spot Sales. sales manager. GUSTAFSON sales manager of Al Ordover, and Steve Kirschenbaum WDON Wheaton, Md., and WASH - appointed tv sales development special- Bob Leach, account executive at FM Washington, D.C. ist and sales promotion supervisor, re- KEZY Anaheim, Calif., named sales spectively. William McGee, joins Andrick, manager of WSAZ development manager for Orange George NBC Spot Sales as salesman. Huntington, W.Va., assumes additional County area. duties as local sales manager of WSAZ- Fred von Hofen, formerly vp and ex- TV. general manager of KVI Seattle, Wash., Gil Thompson, formerly account ecutive at WCAU Philadelphia, to CBS Radio Spot Sales, Chicago, in similar capacity.

Lew Carpenter, professional football player with Green Bay Packers, joins advertising staff of WLUK -TV, that city.

Herman Pease, formerly with WGR -TV Buffalo, to WROC -TV Ro- United Press International news produces! chester, both New York, as production manager.

Ron MacDonald joins KREM Spo- kane, Wash., as program director.

Charlie Trussell, air personality with KXEL Waterloo, Iowa, appointed program director.

110 (FATES 8 FORTUNES) BROADCASTING, April 11, 1960 Richard Rector and William Halla- Cal Zethmayr, formerly announcer- han named commercial producer and air personality with WALE -AM -TV assistant commercial producer, respec- Albany, Ga., to WLAU Laurel, Miss., MEN WHO READ tively, for CBS -TV New York. Mr. as director of news and special events. Rector formerly was manager of op- BUSINESSPAPERS erations and scheduling. Mr. Hallahan Leonard Traube, formerly editor of MEAN BUSINESS formerly was business and production music, tv and variety fields for Variety, manager for Robert Herridge Theater becomes director of information serv- Productions. ices and advertising for WCBS -TV New York. In the Radio -TV Publishing Field Ed Dunbar named head of new San ally. BROADCASTING is a Francisco office of KNDO -TV Yakima, Don Cook, formerly executive pro- member of Audit Bureau of Wash. ducer with KNXT (TV) Los Angeles, Circulations and Associated joins sports department of CBS as pro- Business Publications Pete Watkins, recently broadcast ducer- director. time salesman for Gill- Perna, radio Wally Thornton, formerly produc- reps, N.Y., to tv sales staff of Peters, tion director of KISN Portland, Ore., Griffin, Woodward Inc., that city. to KRAK Stockton -Sacramento, Calif., Frank Maruca, formerly account as program director. AGAIN executive with Ketonum MacLeod & Hill, formerly news Grove, Pittsburgh, appointed program Art director with WSWW Platteville, Wis., to WSJM and sales coordinator of KQV, that city. St. Joseph, Mich., in similar capacity. WPOP Peter F. Yaman, formerly with Donald Monroe, formerly of WSIV STAYS NTA Spot Sales, named sales repre- AT THE T O P Pekin, to news staff of WPEO Peoria, sentative for Television Adv. Represen- both Illinois. TO LEAD IN HARTFORD tatives, N.Y. Stan Garfin and David R. Skinner Graham White, formerly at Ziv-Tv, PULSE -NOV. '59 SHOWS: join WTAR -TV Norfolk, Va., as news N.Y., to NBC Central Div. Radio Spot staffers. Mr. Garfin formerly was with Sales, Chicago, as account executive. KASI Ames, Iowa, and Mr. Skinner WPOP Joseph D. Payne, manager of with WKNX -AM -TV Saginaw, Mich. if No. 1 IN OVERALL AUDIENCE George P. Hollingbery Co.'s Detroit Bill (Turk) Thompson, formerly % 6 office, to New York office in tv 28 -12 to P.M. de- pr- promotion director and partment. air person- 8 points over 2nd station ality with KWIZ, to KFIL -FM, both Peter Prince, formerly account ex- Santa Ana, Calif., in similar capacities. 35 % -6 P.M. to 12 ecutive with Prince & Co., Detroit 6 points over 2nd station ad- Keith Larkin, formerly of KXL Port- vertising agency, joins Broadcast Time land, Ore., named manager of new New York. Sales, promotion department of H.S. Jacob- Consistently Don Pierce, formerly state sales son & Assoc. (radio -tv rep firm), that LARGEST LISTENING manager of WFMY -TV Greensboro, city. AUDIENCE N.C., to WSPA-TV Spartanburg, S.C., David Brinkley, NBC newsman, LOWEST COST PER M as account executive. named president of Washington Chapter Frank Woodman appointed proof Academy of TV Arts & Sciences, WPOP gram director of KPDQ Portland, Ore. succeeding John Secondari of ABC, who was promoted to producer for spe- Hartford, Conn. Ron Baxley, formerly program di- cial projects, ABC News, and trans- Phillip Zoppi I Adam Young, rector of KTSA San Antonio to WYSL ferred from Washington. Inc. Buffalo, N.Y., in similar capacity. General Manager Nat'l Rep. Ron Cochran, newsman with WCBS- A TELE.BROADCASTERS STATION Nick Charles, chief announcer of TV New York, will undertake CBS WGBB Freeport, N.Y., named pro- news assignment, notably 1:00 pm daily gram director. news program produced for CBS -TV New York. Ross Wilder Jr., formerly operations manager in McLendon Ebony Henry Roepken, press information Radio Network, joins KFDM Beau- director at WBBM Chicago, assumes HOW RD E. STAR mont, Tex., as program director. additional duties as audience promotion manager. Brokers and Financial Joel Levy promoted from film department director to assistant program Nat W. Jackson, formerly news di- Consultants rector director of WAST (TV) Albany, N.Y. of KHTV (TV) Portland, Ore., to KISN, that city, as continuity direc- Gilmore Nunn, formerly U.S. dele- tor. Television Stations gate to Inter -American Broadcasting John Tillman, WPIX (TV) New Radio Stations Assn. IAAB board member, will be York's tv news reporter, named news awarded honorary degree June 3 by director. 50 East 58th Street Yankton (S.D.) College in recognition of services on behalf of friendship Herb Homes, director for WPIX New York 22, N.Y. ELdorado 5-0405 among Americas through broadcasting. (TV) New York, becomes executive

BROADCASTING, April 11, 1960 111 York producer. He will continue to direct Don Bradley, formerly of WJIM -TV comes manager, programs--New various programs, in addition to devel- Lansing, to WIRT Flint; both Michi- for CBS Films. -host. Dave Course oping new program ideas and supervis- gan, as announcer Lowell Benedict resigns as pr direc- as continuity writer. ipg all live shows produced by WPIX. joins WIRT tor of Trans -Lux Corp. to form own at 228 West 10th Tom Moorehead named sports di- Sam Brown joins WARL Arlington, publicity organization rector of WRCV Philadelphia. Va., as disc jockey. St., N.Y. Lou H. Gerard succeeds Mr. Benedict. Harold Mack, newscaster with Tom Brown, formerly air personality KCMG Kansas City, assigned to spe- with WHK Cleveland, to WIP Philadel- James T. Victory and James H. cial news division to handle all local phia in similar capacity. McCormick, formerly account super- sports programs for KCMO- AM -TV. visors in CBS Films' New York office, Dick Reid, formerly air personality named director of syndication sales and Gordon Bensing, news reporter for with KFKQ -AM -TV St. Joseph, Mo., eastern sales manager, respectively. WADS Ansonia, Conn., appointed news to WOKO Albany, N.Y., in similar ca- director. pacity. William Asworth and Bates Halsey join United Artists Associated National Ernest Lee Jahncke, NBC director Al Jarvis and Ray Briem both join sales division. Mr. Asworth formerly of practices, elected to Society of Tele- KLAC Los Angeles as air personalities. was national sales manager of WSPD- vision Pioneers board. Mr. Jarvis formerly was with KFMB, TV Toledo, Ohio. Mr. Halsey former- that city, and Mr. Briem with KING ly was eastern sales manager for WEEK Jack Walters, formerly news bureau Seattle, Wash. Tv Corp. chief of Stars and Stripes in Austria and staff an- Germany, joins WCBS New York as Ken Kirklander, formerly Edward L. Brant and Robert N. Bing- writer and narrator. nouncer with WNBF- AM -FM -TV Bennyhoff appointed commercial man- hamton, to WKBW-TV Buffalo, both division manager Molloy joins WSAI Cincinnati ager and southwestern Tom New York, as announcer -newscaster. respectively. Mr. Brant, for- as mobile news reporter. of UPI, Jack Comley joins WKNB New Brit- merly southwestern division manager, Jack Hooley, on news staff of ain, Conn., as air personality. succeeds Pierre A. Miner, who died WROC -TV Rochester, N.Y., promoted recently. Mr. Bennyhoff, formerly to news director. southwestern assistant division man- Programming ager, succeeds Mr. Brant. Peter S. Wil- Brown, formerly air personal- Dick Bernie Seligman named head of lett, formerly division business man- ity with WPOP Hartford, Conn., to William Morris Agency's comedy writ- ager for UPI, Atlanta, Ga., becomes KDKA Pittsburgh in similar capacity. ers- and -property- development depart- news picture manager for UPI, Chi- Art Hern, Chicago radio -tv person- ment. Mr. Seligman, who has been with cago. signed by WNWC (FM) Palatine, talent agency for 15 years, has been ality, Herbert G. Luft, production execu- weekly interview series. agent- administrator of firm's New York Ill., for new tive and columnist, appointed historian legitimate theatre- motion picture de- of Hollywood Motion Picture and Tel- Bill Veeck, president of Chicago partment since 1956. White Sox, and wife, Mary Frances, evision Museum. signed by WGN -TV, that city, for new Arthur S. Gross, formerly vp of weekly series, Inside Baseball, starting Flamingo Films, appointed sales man- Equipment & Eng'ring April 11. ager of King Features Tv Productions, N.Y. I. Robert Ross named general man- Jim Melvin, formerly program di- ager of U.S. Transistor Corp., Syosset, rector and promotions manager of Paul L. Pease, treasurer and member L.I. Mr. Ross was pioneer in distribu- WSIC Statesville, to WTOB Winston - of board of directors of Walt Disney tion of tv sets in 1946. Salem, both North Carolina, as an- Productions, resigns. Future plans will nouncer -air personality. be announced shortly. Anthony Dillon appointed general sales manager of Sony Corp., N.Y. He Ron Carney, formerly with McCann - David Sontag, executive in NBC- formerly was with Roland Radio Corp. Erickson, Cleveland, to WAPI Birm- TV program department, working in and RCA. He will be in charge of dis- ingham, Ala., as air personality. talent and program development, be- tribution and sales of transistor radios and new direct image battery- operated portable tv sets soon to be released. Leland W. Aurick, formerly admin- ALLIED always has the BROADCAST TUBES you need istrator, industrial advertising, engaged in directing industrial advertising in both renewal and original equipment IMMEDIATE DELIVERY ON See your ALLIED markets, becomes manager, advertising 1960 Complete Buy- and sales promotion, industrial market, ing Guide for sta- RCA 6166'--- tion equipment and RCA electron tube division. - supplies. Get what ALLIED is the world's largest you want when you William Nielson, formerly project supplier of power and special - want it. Catalog engineer at copies are available Philco Corp., appointed purpose tubes for broadcast regional broadcast sales engineer station use. Look to us for imme- on request. (for diate, expert shipment from the western states) at Gates Radio Co., world's largest stocks of elec- ALLIED RADIO subsidiary of Harris -Intertype Corp. tronic supplies and equipment. 100 N. Western Ave., Chicago 00, III. Phone: HAymarket 1 -6800 J. Paul Januzzo, formerly TWX: CG -2898 advertising and sales promotion manager for Industrial Tube Products at RCA Elec- tron Tube Division, joins Kudner Agen -

112 (FATES & FORTUNES) BROADCASTING, April 11, 1960 John P. Hilmes, all formerly with Bert Cobb, CKWS-TV Kingston, KBKC Mission, Kan., form Broadcast Ont., to new CKY -TV Winnipeg, Man., Canadians elect Careers, radio -tv employment service as engineer. Murray T. Brown, general in Kansas City. Mr. Beal formerly manager of CFPL- AM -FM -TV was president and general manager of Deaths London, Ont., elected president KBKC, Mr. Knutson, vp and Mr. Jason Pate, 44, of Canadian Assn. of Broadcast- Hilmes, treasurer. Address of new firm president and general ers, succeeding Malcolm Neill, is 6230 Troost Ave., Kansas City, Mo. manager of WASA CFNB Fredericton, N.B. Ralph Phone: Hiland 4 -2900. Havre de Grace, Md., Snelgrove, CKVR-TV and died April 2 of a cer- CKBB Barrie, Ont., elected vp C. William Paul and Alvin Schwartz named director of special projects and ebral hemorrhage. He for radio, and R. G. Chapman, research director respectively, for In- was president of Mary- CHBC -TV Kelowna, B.C., as vp land-D.C. Broadcast- for tv. Directors elected were: stitute for Motivational Research. Mr. Paul was builder of homes in West- ers Assn. and Chesa- R. F. Large, CFCY-AM -TV MR. PATE chester peake Associated Press Charlottetown, P.E.I.; J.A.C. County, and inventor and mer- chandiser of consumer household Radio -Tv Broadcasters Assn. Among Lewis, CKEN Kentville, N.S.; products and toys. Mr. Schwartz has done survivors is wife, Mrs. Virginia F. Don Jamieson, CJON -AM -TV tv and film research for Pate, part owner of WASA. St. John's, Nfid.; Gourd, Warner Brothers, D.A. Transfilm CKRN -AM -TV Rouyn, Que.; and other companies; oper- Michael Dreyfuss, 32, veteran tv ated his own research -pr firm. director, died March 30 of heart at- R. Couture, CKSB St. Boniface, tack in New York. He was reportedly Man.; T. Fortier, CHRC Quebec; at work casting new play for CBS -TV's Tom Burham, CKRS-AM -TV International U.S. Steel Hour when stricken. Mr. Jonquiere, Que.; T.D. French, Alwin D.L. Zecha named Asian Dreyfuss, who started stage career in CKLC Kingston, Ont.; A.F. Wa- sales manager for Screen Gems. "Life With Father," appeared ters, CHUM Toronto, Ont.; in many Broadway plays before turning to tv di- H.C. Caine, CHWO Oakville, Jack O. Blick, CJOB Winnipeg, rection four years ago. He was associ- Ont.; J.O. Blick, CJOB Winni- Man., and John F. CKBW Hirtle, ated with Lux Video Theatre and peg, Man.; J. Love, CFCN Cal- Bridgewater, N.S., named directors of Omnibus before going to Steel Hour. gary, Alta.; E. A. Rawlinson, cooperative Bureau of Broadcast CKBI Prince Albert, Sask.; G. B. Measurements. Frank Eschen, 50, special events di- Nelson, CFQC -TV Saskatoon, rector of KSD -AM-TV St. Louis, died Sask.; K. Hutcheson, CJAV Port Tony Jock, CHVC Niagara Falls, of heart attack March 25. He was Alberni, B.C.; and J.L. Sayers, Ont., and Don Ambrose, CFPA Port veteran of 30 years in Broadcasting CFUN Vancouver, B.C. Arthur, Ont., to CHEX Peterborough, and was to have celebrated 25th year Ont., as announcers. with KSD in May. cy, N.Y., as assistant account manager on Sylvania tubes and semi -conductors. Lawrence Weiland joins Ampex Professional Products Co., Redwood WESTERN City, Calif., as staff assistant to Charles 250 watt daytimer in Rocky Mountain area. Station Ginsburg, manager of video engineer- potential $100,000 a year. Asking $125.000 on terms. ing. Mr. Weiland formerly was manager of advanced planning for engi- CENTRAL neering at NBC, New York. Midwestern daytimer in rich agricultural area. Ex- tremely good potential for owner -operator. Price Gordon Smith appointed district $180,000. Lower price possible with larger down sales manager of tv, radio and stereo payment. hi -fi for Packard -Bell Electronics, Los Angeles, in northern California area. NORTHWEST 250 watt fulltime in Western major market. Avail- John J. Lucy and Robert A. Chal- able on very low down payment. Price $210,000 mers, named district managers for Ray- with generous terms. - theon Co.'s Distributor Products Div. Both formerly were with General Elec- tric Co. Mr. Lucy will headquarter in Charlotte, N.C., and Mr. Chalmers in Atlanta, Ga. HAMILTON- LANDIS E. ASSOCIATES, Inc. Government BROKERS RADIO AND TELEVISION STATIONS NEWSPAPERS Bill Cardin joins Federal Housing WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO Administration as public information Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty director and special asisstant on com- John D. Stebbins 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street munications affairs. He previously was 1737 DeSales St. N.W. DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 news director of KCMO Kansas City. EXecutive 3 -3456

Allied Fields NATIONWIDE NEGOTIATIONS FINANCING APPRAISALS

Tom E. Beal, G.B. Knutson and

BROADCASTING, April 11, 1960 113 FOR THE RECORD

60.9% and others. Mr. Hanna is in insurance Authorizations, Applications business. Ann. Mar. 31. Station San Juan P.R. -Radio Station WIES Inc. As Compiled by BROADCASTING Granted 101.5 mc, 3.3 w. P.O. address Box 4504, San Juan, P.R. Estimated construction Marh 31 through April 6. Includes data on new stations, changes in cost $7,119, first year operating cost $55,903, revenue $36,565. Radio station WIBS Inc. existing stations, ownership changes, hearing cases, rules & standards owns WIAC San Juan. Louis Melia is ma- changes and routine roundup. jority owner. Ann. Mar. 31. APPLICATIONS Abbreviations: Jack W. Franks who is in small loan busi- San Jose, Calif. -G. Stuart Nixon, 106.5 ness. Ann. April 1. mc, 17.6 kw. P.O. office address Box 174, DA- directional antenna. cp- construction Shelton, Wash. -ABT Inc., 1280 kc, 1 kw D. Mission San Jose, Calif. Estimated con- radiated P.O. address 3206 South Lorne, Olympia, struction cost $19,400, first year operating every highfrequency. high fre- Wash. Estimated construction cost $12,156, cost $16,500, revenue $18,000. Applicant is quency. ant. -antenna. aur.- aural. vis.- first year operating cost $24,000, revenue former newspaper publisher and editor is visual. kw-kilowatts. w- watts. me -mega- $33,000. Principals include Bruce E. Jorgen- presently in public relations. Ann. April 4. cycles. D -day. N-night. LS -local sunset. son, Allen D. Lamb, and Thomas C. Town- Denver, Colo. - Francisco V. Sanchez, mod.-modification. trans. -transmitter, unl. send, 33!s% each. Applicants are all in in- 106.9 mc, 2.775 kw. P.O. address 2185 Broad- -unlimited hours. kc- kilocycles. SCA- surance; Mr. Lamb is employe of KXRO way, Denver Colo. Estimated construction subsidiary communications authorization. Aberdeen, Wash. Ann. Mar. 31. cost $13,016, first year operating cost $3,600, SSA -special service authorization.-STA- revenue $3,000. Applicant is owner of special temporary authorization. SH- specl- Existing Am Stations KFSC Denver. Ann. April 4. fied hours. -educational. Ann. Announced. St. Petersburg, Fla. - Donald Crawford, ACTIONS BY FCC 105.9 mc, 106.25 kw. P.O. address 48 Wood- New Tv Stations KZUN Opportunity, Wash.-Set aside ale Rd., Philadelphia, Pa. Estimated con- ACTIONS BY FCC March 16 grant of renewal of license and struction cost $39,328, first year operating placed application in file pending response cost $30,000, revenue $34,000. Applicant is State U. of South Dakota, Vermillion to March 14 request for additional informa- general manager of WPCA -TV Philadel- S.D. -Granted cp for new noncommercial tion concerning overall programming and phia, Pa. Ann. April 3. educational tv station to operate on ch. policy with respect to spot announcements. Marietta, Ga. -Keno Bcstg. Co., 96.1 mc, 2; ERP minus 7.8 dbk (0.167 kw) vis. and Ann. Mar. 31. 6.35 kw. P.O. address 1396 Oak Grove minus 10.8 dbk (0.084 kw) aur.; ant. height WATR Waterbury, Conn. -Granted re- Drive, Decatur, Ga. Estimated construction 160 ft. engineering condition. Ann. Mar. 31. newal of license. By letter is being remind- cost $24,936, first year operating cost 28,- ed of requirement for full identification of 140, revenue $45,500. Principals include Don- Existing Tv Stations source and /or sponsor as result of telecast- ald Kennedy, A. Gordon Swan, James B. ACTIONS BY FCC ing by WATR -TV of kinescope summaries Lathom, 18.458% each, and others. Messrs. WEAR -TV Pensacola, Fla.-Granted re- of 'Kohler hearings." Ann. Mar. 31. Kennedy and Swan are employes of WSB- quest for temporary authority to operate WTTT Arlington, Fla.; WJNC Jackson- TV Atlanta. Mr. Lathom is in steel spe- from site specified in outstanding cp grant- ville, N.C.; WFOY St. Augustine, Fla.; cialties. Ann. April 6. ed Oct. 7, 1959, with ERP of 7.94 kw and WMMB Melbourne, Fla.; WRAL Raleigh, Bethesda, Md. -High Fidelity Bcstrs. Inc., temporary ant. and ant. height 1,100 ft. N.C.-Designated for consolidated hearing 102.3 mc, 1 kw. P.O. address 4425 Chestnut Comr. Bartley dissented. Ann. Mar. 31. applications for increased power; WTTT on St., Bethesda, Md. - Estimated construction KRLD -TV Dallas, Tex. -Granted waiver 1220 kc and others on 1240 kc; made WALD cost $3,356, first year operating cost $11,730, of Sec. 3.652(a) to permit KRLD -TV to Walterboro, S.C.; WENC Whiteville, N.C.; revenue $16,425. Robert Carpenter, 30 %, identify itself as Ft. Worth as well as WISP Kinston, N.C. WWPF, Palatka, Fla.; William Tynan, 27 %, and Margaret Tynan, Dallas. Comr. WTMA Charleston, S.C.; WWNS Statesboro. 3 %. Mr. Carpenter is electronic scientist. Chairman Ford and Bartley Ga., and WINK Fort Myers, Fla., parties Mr. Tynan is engineer. Ann. April 1. dissented. Ann. Mar. 31. to proceeding. Chairman Ford absent. Ann. Bay City, Mich.-Gerity Bcstg. Co., 102.5 Mar. 31. mc, 42.5 kw. P.O. address Adrian, Mich. Tv Translator Stations KWRO Coquille, Ore -Granted increase Estimated construction cost $51.417, first ACTIONS BY FCC of power from 1 kw to 5 kw, continuing year operating cost $30,000, revenue $30,- Libby Video Club, Libby, Mont- Granted operation on 630 kc, D; remote control 000. Applicant is group headed by James cp for new tv translator station on ch. 76 ppermitted. Chairman Ford absent. Ann. Mar. Gerity Jr., licensees of WABJ Adrian and to translate programs of station KXLY -TV 31. WNEM -TV Bay City, both Michigan. Ann. (ch. 4) Spokane, Wash. Ann. Mar. 31. APPLICATIONS April 1. KBLA Burbank, Callf. -Mod. of cp to Albuquerque, N.M.-Darrel K. Burns 92.9 New Am Stations change ant-trans. location and make mc, 3.26 kw. P.O. office address 3870 -B changes in DA system. (1500 kc). Ann. Arizona St., Los Alamos, N.M. Estimated ACTIONS BY FCC Mar. 31. construction cost $15,107, first year operat- Bcstrs. ing cost $36,000, revenue $39,999. Applicant Reedsport, Ore.-Oregon Coast WCLI Coming, N.Y. -Cp to increase day- is 50% Alamos, Granted 1470 kc, 5 kw D. P.O. address Box time power from 250 w to 1 kw; install new owner of KRSN -AM -FM Los N, North Bend, Ore. Estimated construc- trans. (1450). Ann. April 6. N.M. Ann. April 1. tion cost $8,000, first year operating cost WCHI Ohio to increase Albuquerque, N.M. - KDEF Bcstg. Co., Chillicothe, -Cp 94.1 mc, 1.3 kw. P.O. office address 506 2 $30,000. Walter J. Kraus sole owner, is in power from 500 w to 1 kw; install new St., N.W., Albuquerque, N.M. Estimated real estate, gas production, etc. Ann. Mar. trans. (1350 kc). Ann. April 6. construction cost $11,195, first year operat- 31. KSMO Salem, Mo.-Cp to increase day- $25,000, $30,000. APPLICATIONS 250 1 kw; ing cost revenue Principals time power from w to install are Frank Quinn, 58.3 %, Arthur Ilfeld, Muskegon Heights Mich. -Muskegon new trans. (1340 kc). Ann. April 6. KERV Tex. to 24.9 %, and Eileen Quinn, 16.7 %, licensees Heights Bcstg.I Co., 1520 kc, 250 kw D.P.O. Kerrville, -Cp increase of KDEF Albuquerque. Ann. April 5. address % William Kuiper, WFUR, Grand daytime power from 250 w to 1 kw and Rapids, Mich. Estimated construction cost install new trans. (1230 kc). Ann. April 6. Ownership Changes $35,090, first year operating cost $48.000. revenue $60,000. Principals include William New Fm Stations APPLICATIONS Kuiper, William E. Kuiper and Peter J. WJBS DeLand, Fla.-Seeks transfer of Vanden Bosch, 331á% each, owners of ACTIONS BY FCC control of WJBS Inc. from Charles B. Britt Ann. April 1. Barberton, Ohio - Independent Music and James S. Ayers, equal partners, to WeCh yville, NC.- Chrryville stg Co., Bcstrs. Inc. Granted 94.9 mc, 110.9 kw. P.O. Dale S. and Frances L. Phares, sole owners, 1590 râpíe 109 546 kc, .5 kw D. P.O. address E. Syca- address E. Florida Ave., Youngstown, for $65,000 plus accounts receivable. Mr. more St., Lincolnton, N.C. Estimated con- Ohio. Estimated construction cost $40,433, Phares formerly had interests in WMFJ struction cost $14,205, first year operating first year operating cost $28,500, revenue Daytona Beach, Fla., KTEM Temple. Tex., cost $24,000, revenue $30,000. Applicant is $50,000. Principals include George B. Hanna and WHYS Canton, 111. He is presently in advertising. Ann. Mar. 31. WSTN St. Augustine, Fla. -Seeks assignment of license from Harold William Critchlow to D &R Bcstg. Corp. for $82,000. Majority stockholder is Leonard Desson, 95 %, who is in retail poultry business. Ann. April 6. NEW YORK KAFP Petaluma, Calif. -Seeks assignment of license from Best. Assoc. Inc. to Lloyd 60 East 42nd Street Burlingham for $115,000. Mr. Burlingham is MUrray Hill 7 -4242 owner of KCVR -AM -FM Lodi, Calif., and majority stockholder in KNOG Nogales, Ariz. Ann. April 5. WEST COAST KXXX Colby, Kans. -Seeks transfer of control of Western Plains Bcstg. Co. from 860 Jewell Avenue J. Herbert Hollister, Harry A. Searle Jr., Pacific Grove, Californi, Helen Searle Blanchard, 20% each, and Don Searle, 40 %, to Don Searle, 52 %, J. Herbert NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Hollister, 20 %, Harry A. Searle Jr., and Helen Searle Blanchard, 14 %, for $30,000. SALE OF RADIO AND TELEVISION STATIONS Sale also includes KMMJ Grand Island, WASHINGTON Neb. Ann. April 5. EVALUATIONS KFRM Concordia, Kans. -Seeks transfer 1625 Eye Street, N.W. of control from KMBC Bcstg. Co. to Cook FINANCIAL ADVISERS District 7 -8531 Bcstg. Co., merger into parent company. No financial consideration involved; no change in stockholders. Ann. Mar. 30. WARK -AM -FM Hagerstown, Md. -Seeks assignment of license from United Bcstg. Co. of Western Maryland Inc. to WARK Inc. for $200,000 plus $67,500 for agreement not

114 BROADCASTING, April 11, 1960 L]P "L3tF,S'S ]L3NAL CAI.DSj

-Established 1926 - JANSKY & BAILEY INC. JAMES C. McNARY GEORGE C DAVIS Executive Offices ME. 8 -5411 Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS 1735 DoSales St., N. W. RADIO 8 TELEVISION National Preu Bldg., Upper Montclair, N. J. Offices and Laboratories 501 -514 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 1339 Wisconsin Ave., N. W. STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington, D. C. FEderal 3 -4800 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radie Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes Everett L. DHiard, Gen. Mar. & Culver 30 Years' Experience in Radie CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7.1319 Engineering Munsey Building District 74215 D. C. WASHINGTON, 1052 Warner Bldg. National 8 -7757 St., 7 1710 H N.W. Republic -2347 Washington 4, D. C. P. 0. BOX 7037 JACKSON 5302 KANSAS CITY, MO. WASHINGTON 6, D. C. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Mentber AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. MAY REAR & KENNEDY Consulting CONSULTING ENGINEERS 711 14th St., N. W. Sheraton Bldg. Rodio 8 Television 1302 18th St., N. W. Hudson 3 -9000 INWOOD POST OFFICE Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 Washwgtoa 6, D. C. Fort Evans WASHINGTON 6, D. C. Fleetwood 7 -8447 Member AFCCE 1000 Conn. Ave, Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET & LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON CONSULTING ROHRER CONSULTING ENGINEER ENGINEERS Radio -Television P. 0. Box 32 CRestview 4-8721 AM -FM-TV 1405 G St., N. W. Communications -Electronics 1610 Eye St., N. W. 1100 W. Abram Republic 7-6646 7015 LYNN DRIVE Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 3-5851 ARLINGTON, TEXAS Member AFCCE OLiver 24520 Member AFCCE

WALTER F. KEAN HAMMETT & EDISON JULES COHEN CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS Consulting Electronic Engineer Associates George M. Skions, Robert A. Jones Box 60, International Airport 8401 Cherry St. Hiland 4-7010 617 Albee Bldg. Executive 3-4616 19 E. Quincy St. 1426 G St., N. W. Hickory 7-2401 San Francisco 28, California Riverside, Ill. KANSAS CITY, MISSOURI Washington 5, D. C. Diamond 2 -520$ (A Chicago suburb) Member AFCCE

CARL E. SMITH J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY CONSULTING RADIO ENGINEERS CONSULTING ENGINEER Consulting Radio Engineers 8200 Snowville Road SPECIALTY Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS 2000 P St., N. W. (a Cleveland Suburb) Washington 6, D. C. 17, Texas 1316 5. Kearney Skyline 6 -1603 Tel JAckson 6-4386 P. O. Box 82 Austin Columbia 5-4666 Denver 22, Colorado Member AFCCE Glendale 24073 Member AFCCE

A. E. NUGENT Towne Assocs., Inc. PETE JOHNSON MERL SAXON SHARP TELEVISION and RADIO CONSULTING RADIO ENGINEER Consulting Radio Engineer ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers B09 -11 Warner Building 622 Hoskins Street 420 Taylor St. 4pplicolions -Field Engineering Washington 4, D.C. Luflcin, Texas District 7 -4443 Son Francisco 2, Calif. Suite 6411 Kanawha Hotel Bldg. NEptune 4 -4242 Associate Dickens 2 -6281 NEptune 4-9658 Member PR. 5-3100 Charteston, W. Va. Institute of Radio Engineers

M. R. KARIG & ASSOCS. JOHN H. BATTISON BROADCAST CONSULTANTS AND ASSOCIATES Engineering Applications Consulting Engineers AM -FM Management Programming SPECIALTY TV Service Directory Sales 209A LaSalle Building Glens Falls, N.Y. 1028 Connecticut Ave., N.W. 6, D. Glens Falls 2 -3575 Hudson Falls 4 -6780 Washington C. RE 7.0458

PRECISION FREQUENCY CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE MEASUREMENTS PAUL DEAN FORD PRECISION FREQUENCY To Be Seen by 85,000' Readers AM -FM -TV -among them, the decision -mok- Broadcast Engineering Consultant MEASURING SERVICE ing station owners and manag- COMMERCIAL RADIO 4341 South 8th Street SPECIALISTS FOR AM -FM -TV ers, chief engineers and techni- CO. for am, fm, Terre Haute, Indiana MONITORING 445 Concord Ave., cians-applicants tv 103 S. Market St., and facsimile facilities. Cambridge 38, Mass. Crawford 4496 Lee's Summit, Mo. Phone TRowbridge 6 -2810 ARB Continuing Readership Study Phone Kansas City, BR. 1 -2338

BROADCASTING, April 11, 1960 115 to compete. Principals are Henry Rau, 30% WOPI -AM -FM Bristol, Tenn. -Seeks as- Comm. Hyde dissented. Ann. Mar. 31. Helen Rau, 17.5 %, Lloyd Smith 15% and signment of license from Radiophone Bcstg. By report and order, commission term- others. Messrs. Rau and Smith Piave inter- to Pioneer Bcstg. Corp. Radiophone is inated its proceeding in Docket 9807. It ests in WOL -AM -FM Washington, D.C.; wholly -owned subsidiary of Pioneer. No concerned proposed rulemaking, instituted WDOV -AM -FM Dover Del.; and WNAV- financial consideration involved. Ann. Mar. Oct. 6, 1950, which looked toward tempor- AM-FM Annapolis, Md. Ann. Mar. 31. 31. ary limit on number of hours of programs WAMY Amory, Miss. -Seeks transfer of which tv station would be permitted to control of Southern Electronics Co. from accept from any one network. It was in- Robert L. McRaney and Robert E. Evans, Hearing Cases tended to meet certain problems posed by 50% each, to Robert E. Evans as sole owner. then existing "freeze" on tv operations and In exchange for his holdings in Southern FINAL DECISIONS is no longer necessary. Ann. Mar. 31. Electronics Co., licensee of WAMY Amory By memorandum opinion and order, By memorandum opinion and order, and WONA Winona, both Mississippi, Mr. commission denied petition by WJMJ commission denied May 23, 1955 petition by McRaney received all assets of the corpora- Bcstg. Corp. to reopen record on its appli- Gerico Investment Co. for institution of tion excluding assets of WONA. WAMY cation and that of Young People's Church rulemaking proceeding to prohibit tv sta- will be solely owned by Bob McRaney of the Air Inc., for new class B fm station from broadcasting programs of more Enterprises, Inc., of which Mr. McRaney is tions in Philadelphia, Pa. Comr. Craven dis- than one network if another tv station in only stockholder, Ann. April 5. sented. (May 27, 1959 initial Decision looked same area is ready and willing to affiliate KMBC -AM -TV Kansas City, Mo.- Seeics toward granting Young People's application with and broadcast programs of second net- transfer of control from KMBC Bcstg. Co. and denying WJMJ.) Ann. Mar. 30. work. Commission held that petitioner to Cook Bcstg. Co. merger into parent By decision. commission granted appli- failed to indicate that proposal was either company. No financial consideration in- cation of Westminster Bcstg. Co. to in- necessary or appropriate; also that pro- volved; no change in stockholders. Ann. crease power of station WCME Brunswick, posal is inconsistent with Section 3.658 of Mar. 30. Me., from 500 w to 1 kw, continuing opera- rules designed to protect freedom of sta- KFBB -AM -TV Great Falls, Mont. -Seeks tion on 900 kc, D. Chairman Ford dis- tions affiliated with one network to broad- assignment of license from Wilkins Best. sented; Comr. Hyde not participating. cast programs of competing networks. Ann. to KFBB Bcstg. Corp., merger into parent Feb.. 4, 1959 initial decision looked toward Mar. 31. corporation. No financial consideration in- this action. Ann. Mar. 30. By memorandum opinion and order, volved in assignment. FCC approved trans- By order, commission made effective commission (1) dismissed protest by KTAG fer of control to KFBB Mar. 7. Ann. immediately Feb. 10 initial decision as Assoc., permittee of KTAG -TV (ch. 25) Mar. 30. modified by commission and granted appli- Lake Charles, La., to February 3 grant of KMMJ Grand Island, Neb. -Seeks trans- cation of Hess -Hawkins Co. to increase cp to Texas Goldcoast Tv Inc., licensee fer of control of Town & Farm Co. from J. daytime power of station WAMV East St. of KPAC -TV (ch. 4) Port Arthur, Tex., to Herbert Hollister, Harry A. Searle Jr., Louis, Dl., from 250 w to 500 w, continuing move trans. from 16 miles north of Port Helen Searle Blanchard, 20% each, an operation on 1490 kc, 250 w -N. Ann. Mar. 30. Arthur to 27 miles northeast of Port Arthur Don Searle, 40 %, to Don Searle, 52 %, J. By decision, commission denied appli- and 32 miles northwest of Lake Charles. Herbert Hollister, 20 %, Harry A. Searle cation of Cy Blumenthal, tr /as Denbigh increase ant. height from 700 to 990 feet Jr. and Helen Searle Blanchard, 14% each, Bcstg. Co. for new am station to operate and make other equipment, changes; and for $30,000. Sale also includes KXXX Colby, on 1570 kc, 250 w, D, in Denhigh, Va. (2) denied KTAG -TV petition for recon- Kans. Ann. April 5. Comm. Craven not participating. March sideration. Comr. Lee concurred with WBNX New York, N.Y. -Seeks assign- 28, 1959 initial decision looked toward this statement. Ann. April 4. ment of license from WBNX Bcstg. Co. to action. Ann. Mar. 30. By memorandum opinion and order, de- United Bcstg. Co. for $680,000 plus $60.000 By report and order, commission final- nied petition by James H. Ranger, William payable to William I. Moore, vice presi- ized rulemaking and amended tv table R. Sinclair and Ed J. Zuchelli, d/b as Radio dent of WBNX, not to compete for three of assignments by "dropping in" ch. 13 Cabrillo, for reconsideration of commission years or within 50 miles of station. Pur- for noncommercial educational use in Far- action of Dec. 22, 1959 dismissing applica- chaser is Richard Eaton who has interest go, N.D., and deleting reservation now on tion for new am station to operate on 1480 in WOOK and WFAN (FM), both Washing- ch. 34 in that city. At same time, it modi- kc, 500 w, D, in Atascadero, Calif. Chair- ton, D.C.; WSID-AM -FM Baltimore, fied license of KXMC -TV Minot, N.D., to man Ford absent. Ann. Mar. 31. WARK -AM-FM Hagerstown, WINX Rock- specify operation on ch. 13 minus instead ville, all Maryland; WJMO and WCUY of ch. 13 plus, subject to submission of INITIAL DECISIONS (FM). both Cleveland Heights, Ohio; technical data by 1004C-TV. Ann. Mar. 31. Hearing Examiner H. Gifford Irion is- WANT Richmond, WYOU Newport News, By report and order, commission denied sued an initial decision looking toward both Virginia; and WMUR -TV Manchester, petition by Texas State Network Inc. granting applications of (1) Garden City N.H. Ann. Mar. 31. (KFJZ -TV ch. 11) Fort Worth Tex.. and Bcstg. Co., Inc., to increase power of sta- KLIQ Portland Oreg. -Seeks assignment terminated rulemaking proceeding on its tion WAUG Augusta, Ga., from 1 kw to 5 of license from KLIQ Bcstrs (partnership) proposal to switch educational ch. 2 from kw, continuing operation on 1050 kc, D. to KLIQ Bcstrs. (corporation). No financial Denton to Fort Worth, for commercial use conditioned that application be retained in consideration involved. No change in stock- there, and commercial ch. 11 from Fort hearing status and held in pending file holders. Ann. Apri 1. Worth to Denton for educational use. without final action pursuant to commission's public notice of June 18, 1957, pending ratification and entry into force of agreement between the United States and Mexico with respect to operation on Mexi- can clear channels with 5 kw power during daytime hours, and (2) Macon County Bcstg. Co. for new station on 1050 kc, 250 AMCI... w, D, in Montezuma, Ga. Ann. April 1. OTHER ACTIONS Omnidirectional TV Granted applications of Maine Radio and Tv Co. for renewal of license of station WCSH -TV (ch. 6) Portland, Me., sub- Transmitting Antennas ject to outcome of proceeding which looks toward reassigning ch. 6 from Bedford, Mass., to Providence, R.I., which might in- Directional TV volve short separation with co- channel station WCSH -TV. Ann. Mar. 31. Transmitting Antennas Granted application by Liberty Bcstg. Co. for license of KLBG (1050 kc, 250 w, D, DA) Liberty, Tex., with waiver of Sec. Tower -mounted TV 3.188(b) of rules with respect to minimum signal strength provided over Liberty busi- Transmitting Antennas ness area. Ann. Mar. 31. Commisson granted applications by WDOD -FM Chattanooga, Tenn. and WJMC- Standby TV FM Rice Lake, Wis. to engage in functional music operation on a multiplex basis. Ann. Transmitting Antennas Mar. 31. u Commission extended for 90 days, from March 31, 1960, period of grace for existing repeaters (boosters) which operate on vhf Diplexers channels. Comr. Bartley dissented. Cur- rent rulemaking proceeding proposes to permit operation of low power translators Coaxial Switches in vhf bands. Ann. Mar. 31. By order, commission on petition by Assoc. of Federal Communications Consult- ...have been proven ing Engineers, extended time for filing comments and replies to June 20 and July in service. 5, respectively in rulemaking proceeding on interim policy on vhf tv channel assignments and amendment of Part 3 concerning tv engineering standards. Ann. April 1. Write for information order, commission granted in part petByition by Maine Radio and Tv Co. and catalog. (WESH -TV, ch. 6) Portland, Me., and extended time for filing comments and replies to June 20 and July 5, respectively, in rulemaking proceeding affecting tv table of assignments in Providence, R.I., and New ALFORD Bedford, Mass. Ann. April 1. By order, commission extended time Manufacturing Company for filing comments and replies to June 20 and July 5, respectively, in rulemaking 299 ATLANTIC AVE., BOSTON, MASS. proceeding affecting tv table of assignments in Grand Rapids, Cadillac, Traverse City and Alpena, all Michigan. Ann. April 1.

116 (FOR THE RECORD) BROADCASTING, April 11, 1960 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING through April 6 ON AIR CP TOTAL APPLICATIONS Lie. Cps. Not on air For new stations Equipping a AM 3,405 62 76 829 FM 645 68 174 112 TV 472 54 104 120 OPERATING TELEVISION STATIONS Radio Station?

Compiled by BROADCASTING through April 6 VHF UHF TV Commercial 448 77 525 Non -commercial 33 11 44 COMMERCIAL STATION BOXSCORE As reported by FCC through February 29, 1960 AM FM TV Licensed (all on air) 3,404 645 472' CPs on air (new stations) 58 51 55' CPs not on air (new stations) 79 152 97 Total authorized stations 3,541 848 672 Applications for new stations (not In hearing) 583 78 58 Applications for new stations (in hearing) 231 34 65 Total applications for new stations 814 112 123 Applications for major changes (not In hearing) 683 35 35 Applications for major changes (in hearing) 188 10 20 Total applications for major changes 871 45 55 Licenses deleted o 1 0 CPs deleted o o 0

' There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. ' There are, in addition, 38 tv cp- holden which were on the air at one time but are no longer in operation and one which has not started operation.

By memorandum opinion and order, (KOWB) Laramie, Wyo., for leave to in- Miniature commission, on its own motion, modified its tervene in proceeding on am applications March 25 decision (which, by Comr. Ford of Laramie Bcstrs., Laramie, et al. Action (chairman), Hyde and Bartley, with Comrs. April 5. Craven and Cross dissenting, granted application of Times and News Publishing Upon consideration of notice received Co. to change facilities of station WGET on March 30 from Frank A. Taylor of in- Microphone Gettysburg, Pa., from 1450 kc, 250 w, Unl., tention to withdraw his application for am w 1 -2, and facilities in Haines City, Fla., dismissed ap- to 1320 kc, 500 -N, kw -LS, DA plication with prejudice, and retained denied applications of Monocacy Bcstg. Co. hearing in for new station to operate on 1320 kc, 1 kw, status remaining am applications involved in consolidation-Zephyr Bcstg. DA -2, Unl., in Gettysburg, and Price Bcstg. Corp., Zephyrhills, only X8250 Inc., for new station on 1320 kc, 1 kw D, in and Myron A. Reck Frederick, Md.) to make clear that Comrs. (WTRR), Sanford, both Florida. Action Craven and Cross would grant the applica- April 5. This RCA Miniature Dy- tion of Price Bcstrs Inc., and deny other By Hearing Examiner J. D. Bond two; affirmed March 25 decision in all other namic Microphone is as respects. Ann. April 1. Pursuant to agreements reached by all parties at March 29 hearing, continued to date to be fixed by subsequent order inconspicuous as modern Routine Roundup further hearings in proceeding on applica- microphone design can make tion of Bill S. Lahm for new am station in ACTIONS ON MOTIONS Wisconsin Rapids, Wis. Action Mar. 29. it! 294" long, it weighs By Commissioner John S. Cross Just Granted joint petition by WACO Radio Granted petition by Tribune Pub. Co. Co. and Radio Bcstrs. Inc., Waco, Tex., and but 2.3 ounces. And, in to reopen record in Portland, Ore., tv ch. 2 continued dates for certain procedural proceeding, and accepted amendment to its steps in proceeding on their am applica- spite of its compactness, application reflecting death of Frank S. tions et al- commencement of hearing upon Baker, president, majority stockholder and engineering and nonengineering matters the BK -6B is a durable, director, disposition of stock he owned in from 4 April (engineering) and May 10 - Tribune, etc., and closed record. Action (nonengineering) to May 17. Action April 1. high quality microphone. i Mar. 29. Denied petition by High Fidelity Sta- Try it for remotes ! You'll By Chief Hearing Examiner tions James D. Inc. (KPAP) Redding, Calif., for con- Cunningham tinuance of April 6 hearing on its am ap- find it excellent for inter- Granted petition by Heart of Texas plication. Action April 4. Bcstrs. for dismissal without prejudice of views, panel shows and its application for am facilities in Waco, is Granted petition by Tv Corp. of Mich- Tex.; and retained in hearing status re- igan Inc., and extended from April 6 to sports. It's a great value maining applications involved in consoli- April 11 time to file proposed findings of dation. Action Mar. 28. fact and conclusions of law, and from April at $82.50! 20 to April 25 to file reply pleadings in pro- I Scheduled hearing for May 31 on ap- ceeding on application of WOOD Bcstg. Inc. plications of Lake Huron Bcstg. Corp. and (WOOD -TV) Grand Rapids, Mich. Action Gerity Broadcasting Co.. for new tv sta- April 5. Order your BK -6B tions to operate on ch. 9 in Alpena, Mich. now! Write Action Mar. 30. By Hearing Examiner Thomas H. Donahue to RCA, Dept. FB12, Building Granted petition by Orange County Granted petition by Inter -Cities Bcstg. 15 -1, Camden, N. J. Whatever Bcstrs. for dismissal without prejudice of Co. for continuance of certain procedural your broadcast equipmentneeds, steps in proceeding on its its application for new am station in ana- application for see RCA FIRST! heim, Calif. Action April 1. am facilities in Livonia, Mich.; continued hearing from April 18 to June 1. Action Scheduled oral argument for 9:30 a.m., April 4. April 6, on petition by Florence Bcstg. Co., to dismiss without prejudice its application By Hearing Examiner Charles J. Frederick RADIO CORPORATION for new am station in Brownsville, Tenn., Granted in consolidated am proceeding and opposi- petition by Broadcast Bureau of AMERICA for an extension of time to April 15 to file tion thereto by Broadcast Bureau. Action its proposed findings and conclusions in April 4. proceeding on application of WHAS Inc. Tmk(s ) Granted petition by Radio Toms River (WHAS -TV ch. 11) Louisville, Ky.; dis- for dismissal without prejudice of its ap- missed as moot March 1 petition for ex- plication for new am station in Toms River, tension of time. Action Mar. 29. N.J. which was in consolidated proceeding on am applications of Fredericksburg Granted petition by Broadcast Bureau Bcstg. Corp. (WFVA) Fredericksburg, Va., and extended to and including March 31 et al. Action April 4. time to file responsive pleadings to peti- Scheduled oral argument for 9:15 a.m., April 8, on petition by KOWBoy Bcstg. Co. Continued on page 122 BROADCASTING, April 11, 1960 ill CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 204 per word -$2.00 minimum HELP WANTED 254 per word -$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE advertising require display space. All other classifications 304 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted -(Cont'd) Help Wanted- (Cont'd) Help Wanted -Management Sales Announcers Wanted. Man who wants to sell not spend to Wanted, aggressive man for radio time sales. New Dallas station has immediate opening manage a full time midwest regional in Southwestern Minnesota market. Some ex- for an experienced announcer and a news single station market over 12,000. Terrific perience preferred. Box 9915, BROADCAST- man. Good basic radio voice imperative. opportunity. Compensation excellent. Grow - ING. Bright, swinging young -adult music, no top ing city, wholesome community life, new 40. Send tape, resume, and photo to KVIL, schools-ideal for family man. Other busi- Wanted: Salesman- sports announcer. Main 4152 Mockingbird Lane, Dallas, Texas. ness activities force owner to give up active job sales, but must call football and basket- management. Box 876S, BROADCASTING. ball, base plus commission, good potential Wanted: April 8. Announcer -operator. Abil- for man who likes to sell. Send tape, photo ity to build strong personality middle -of- Medium market mid -western daytimer and resume to KOLT, Scottsbluff, Nebraska. the -road record show. Am -fm schedule. needs experienced general manager. Send Positive commercial delivery. Contact Pro- full details and references. Box 898S, Announcers gram Director; KWPC, Muscatine, Iowa. BROADCASTING. Wanted: Announcer with first class ticket. Modern number one format station in one maintenance not necessary. WAND, Aber- Assistant manager for eastern station. Need of ten largest markets auditioning fast- deen, Md. experienced airman willing to work hard npaced, live -wire announcers. Kggey station to show capability for eventual manage- it Wanted: Experienced announcer /engineer ment. Sales experience preferred but not Send tape to Box 864P, BROADCAST- desiring to relocate in small, friendly Illi- essential. Must have car, good employment ING. nois community. Must enter into civic af- and personal record. Must be married, must fairs and become part of close -knit station be willing to visit station for personal in- South Florida. Metro market. Need fast operation and community. Will be station's terview eventually. Good salary plus bonus tape, re- only engineer and will pull regular an- arrangement. Excellent opportunity for an sume. Box 284S i BROADCASTTIN nouncing schedule. State salary require- announcer -salesman who wants to move up. ment, but keep in line with experience. tape, resume and photo. Box 9195, Radio is better than ever and we're a good Send tape, photo and resume to George Brid radio station. We're looking for a mature. experienced radio announcer who wants to Walker, Manager, WCRA, Effingham, Illi- Wanted: Young, aggressive man. Permanent grow with a solid, stable organization. All nois. job in Montana's top organization. Sales the benefits of course, but mostly good ra- $7800 in immediate staff WEEL, Fairfax, Virginia expanding staff. manager /manager calibre. Earn -$12; dio. If you're interested Newest fulltime, 24 hour a day station in 000. Proven credit ref. Age 22 -35. Need opening. if you're mature and experienced, metropolitan Washington, D.C., area has typing, creative ability. Must be aggressive, and if you're not a disc jockey, send tape, immediate need for good men with solid ex- long -hour man with soft -sell approach. resume and salary expected to Box 851S, perience and background. one man with 40,000 pop. college town. Ski, fish, hunt. BROADCASTING. first phone. Interesting operation, formula Summary, picture, present earning to Bob but not format station. Pleasant working Churney, KGVO, Box 1405, Missoula, Mont. Opportunity ahead for all- around radio man; sharp di who wants extra earnings conditions, opportunity to grow with fast for selling or production. Advancement developing station. If you're young, bright, Wanted, experienced commercial manager rock not afraid to work hard, have initiative for Station WBBT, Lyons, Ga. zation. Fringe benefits inc udenprofltrshar- and ideas, this may be the station you've ing. Box 861S, BROADCASTING. been looking for. Must have experience. New York market station WNJR- Newark Send complete details including salary re- seeking a man who is now a medium mar- Opportunity for married staff announcer. quirements, first letter including tape. Tape ket manager or a major market operations Send resume. Texas. Network station. Box will not be returned unless specifically re- manager. Ability to supervise all depts. im- BROADCASTING. quested. portant. Send resume and photo to Tim 879S, Crow Rollins Broadcasting, P.O. Box 1389. Announcer with first phone ticket. No en- Experienced, mature disc jockey with good Wilmington, Del. gineering experience necessary, no main- sense of showmanship and tight production. tenance required, just ticket and good air Long established adult appeal station in live Sales work. market. Salary minimum after first year Need experienced announcer with $6,240.00. Send tape, photo and details to good employment and personal history. Ex- WFDF, Flint. Michigan. $100 -$150 weekly guarantee plus commis- cellent chance for advancement to manage- sion and bonus plan for aggressive self - ment position in this chain. Send tape, Announcer-cop ricer. Resume, tape, sam- starter salesman. 'Top station Washington, resume, photo. Box 9205, BROADCASTING. ple copy to WKLZ, Kalamazoo, Michigan. D.C. market. Box 887P, BROADCASTING. FM announcer wanted for quality music Opportunity for young sales minded man You do very well financially in radio sales station New England outlet for QXR who can also work board part-time. Illi- and have been selling fulltune for at least Network. Salary $70 -75 weekly with good nois kilowatt daytimer. Send all informa- 3 years. You want to move to Florida and possibility of additional fees for extra work tion including tape and salary expected live 12 of the year. This on our tv station. Send tape, resume. photo. to Manager, WMOK, Metropolis, Illinois. really months out Box 942S, BROADCASTING. is your chance. Your potential in this south Top station in central Wisconsin looking Florida coastal metropolitan market is ex- for morning or night man. First phone not cellent with opportunity to advance to sales We want a topflight announcer. mature required but helpful. Send tape, resume, manager or general manager of one of the mind, company man, congenial. Good pro- photo, etc. to WRIG, Wausau, Wisconsin. 3 stations in the chain. Give references and duction, tight shows. Join Florida's top tell all in the first letter. Box 283S, BROAD- metro. Mkt. team, send tape and personal Announcer -for dj -staff. Experienced. Re- CASTING. presentation, then must have personal audi- laxed good music format. Work days. Bene- tion. No tapes can be returned. Address to fits. Tape, photo and resume to Ed Huot, Are you ready to step up in sales work. Here Box 9435, BROADCASTING. WTRC, Elkhart, Indiana, NBC. is an opportunity. Texas. Box 880S, BROAD WWOL, Buffalo, New York, under new CASTING. Top morning man for #1 audience rated 5 ownership, needs staff announcer. ABC af- kw independent. Major New England mar- filiate with middle -of -the road continental Salesman wanted Florida east coast top in- ket. Excellent salary. Merit raises. Resume/ music format. Must be sufficiently versatile dependent. Send details Box 940S, BROAD- tape. Box 986S, BROADCASTING. to handle some news assignments. Write or CASTING. call Arnold C. Johnson, MOhawk 1200. Permanent position for experienced an- Announcers. Many immediate job openings Local sales manager for midwest (north, nouncer. Prefer first class ticket but will for good announcers throughout the S.E. south central) 10,000 watt radio station. consider top man without. Same position Free registration. Confidential, Professional Prefer man with assistant sales direction involves radio announcing shifts plus op- Placement, 458 Peachtree Arcade, Atlanta, experience in this region. He will direct portunity for television commercials. Send Ga. sales activities of three men. Must be strong full details including audition and photos in creative selling. Station is programmed KGHF -KKTV, Pueblo, Colo. Technical on service, news and middle music. Give full details and current earning status. Box Announcer needed by regional station. Pre- 948S, BROADCASTING. fer man interested in selling time. KTOE, Experienced engineer -East coast (south- Mankato, Minn. east) station. 5 kw daytimer remote control. 15 to 20 hours announcing; will train. Good Commercial manager. Require experienced. Box 686S. BROADCASTING. successful salesman for N.W. college town Combo -announcer with first ticket. No salary. near and covering Portland- Vancouver mar- maintenance necessary. Adult format with Chief engineer with announcing ability for ket. Guarantee. Exceptionally hi commis- emphasis on news. Send resume, tape and a Wisconsin radio station. Excellent oppor- sion. Immediate opening. Box 985S, BROAD- pix to G. C. Packard. KTRC, Box 1715, tunities. Send tape and resume. Box 877S, CASTING. Santa, Fe, N.M. BROADCASTING.

118 BROADCASTING, April 11, 1960 Help Wanted -(Cont'd) Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Technical Sales Announcers 1st class ticket and 1st class voice, gets 1st Regional network or multiple station owner. A record personality with today's enthusi- class salary at one of Florida's finest inde- According to SRA, 62% of all national sales asm and production know -how, plus yester- pendents, modern radio -3 years #1. Send are made in the New York market. By day's intelligent air -salesmanship. Four tape and resume Box 944S, BROADCAST- establishing your own office there you can years top experience, Atlantic seaboard ING. No tapes can be returned. achieve exclusive representation and make major markets, ranging from staff to pd. sure you get your share at minimum cost. Currently at 50 kw affiliate in major Immediate opening for aggressive transmit- This ad placed by individual with over 14 market. University grad, 25, married, solid ter engineer, WAMS, Wilmington, Del. years experience selling to New York agen- references. All responses acknowledged. Chance to join radio -tv chain. Send snap cies. Background includes management, pro- Box 973S, BROADCASTING. and resume to Tim Crow Rollins Broad- motion, sales, public relations. Box 515S, casting, P.O. Box 1389, Wilmington, Del. BROADCASTING. Announcer, salesman. One year experience. married, veteran, radio school. Prefer south. Need chief engineer with mike experience Radio sales /management: 99 and 44 /100% Desire change. Box 9775, BROADCASTING. by May first for WHLF, South Boston, Vir- salesmanship can be yours for the opening ginia. Salary good for the right man. Call of the right door. Yes. I have management Announcer /program director. Versatile, ex- 2-9988 or write John L. Cole, Jr., WHLF. experience, but I prefer not to be chained perienced. Offers top quality. Seeks growth. to a desk-let me get out where I can bring Box 9825, BROADCASTING. home the bacon. Strong background in Production -Programming, Others radio -local national sales and rep experi- Announcer, young, realistic, ambitious. ence. Presently employed, but want a Cheerful style. Tape available. Excellent Jersey station seeks newsman to gather brighter future. Let's get together. You training. Box 983S, BROADCASTING. and write local, requires voice and board supply the incentive, I'll supply the sales. operation. Send tape, photo, resume, to Am not opposed to relocating, but most of Top 40 dj- young, ambitious. Has schooling. Box 928S. BROADCASTING. my experience and contacts are in New Presently employed. Desires Penna., Mary- York. therefore would prefer to stay. Top land, or New Jersey area. Box 984S, BROAD- Top sales and production personnel. KASE, references from top people. Box 9875. CASTING. Austin, Texas. BROADCASTING. Talented beginner. Strong on news and Expanding midwest station needs fast, commercials, versatile di, mature voice, capable copywriter for spot commercials. Announcers smooth style. Veteran. Box Excellent working conditions. Above aver- CASTING. 9885, BROAD- age fringe benefits Send resume and samples Sports announcer play -by-play all sports. Plenty of experience. Box 6365, BROAD- Personality dj -Something a little different; KGLO-AM, FM, TV, Mason CSy, Iowa. CASTING. good ratings in one of top ten markets. Five years experience, 26, college grad. Female. Experienced copy chief, fulltime, 992S, BROADCASTING. Box permanent references, continuity samples Recent graduate SRT school, young, in- and recent photo first letter. dustrious, well equipped to handle any and in Michael all phases of radio and tv, Beatnik -humorist air personality -salesman Dillon, Pgm. Dir., KOB Radio, P.O. Box announcing. wants night or all night spot. 1351, Albuquerque, New Mexico. including advertising copy, writing, on the Idea man spot interviews, disc jockey work, sports - wants to work for idea men. 3i/ years ex- casting, ad lib shows, forum type discus- perience. Presently employed in medium Need a local news man for small, news- New England market. Strictly pro minded station. One -man department, sal- sions, etc. Willing to trade time for experi- with Jazzbo -Sahl -voice ary commensurate with experience. Con- ence. Prefer New England, but open to all style. Tapes etc., avail- offers. Box 949S, BROADCASTING. able to creative, real -sell stations. no juke- tact Manager or Program Director WDLC boxes. Box 993S, BROADCASTING. Port Jervis, N.Y. DJ, announcer. Good on news. sports, com- First phone! Five Floorman -A.D. Wanted, experienced mercials. Also salesman. Box 950S, BROAD- years experience in all man CASTING. phases of radio. Personal interview required. with some directing ability. Good opportu- California only. $125.00 weekly. Midnight nity for advancement. Write Jim Lynagh, to dawn preferred. No WTOL -TV, Toledo. Ohio. Young, versatile dj now employed. Copy, r &r, r &b or c.w. promotion. Box 951S, BROADCASTING. Iry Geller, 3723 Lemon Avenue, Long Beach 7, California. Need immediately traffic -continuity girl. GArfield 421 -14. Good announcer wants to be good in the Call or wire availability and background Announcer -pd No. 1 to Jerry Granger, WWCA, Gary, Indiana. San Francisco bay area, not in the east Hooper -rated. Vet, re- where he is now. Can handle any type pro - locating. In radio since 1953. Brad Harris. gramming with personality. Box 952S, 559 Hendrix Street, Brooklyn 7, N.Y. HY 8- RADIO BROADCASTING. 5479. Sportscaster. Seven years play -by -play ex- Man, age 30, good voice. Two years radio Situations Wanted -Management perience-basketball, football, baseball, school. Short on experience, have third hockey. Seek opportunity with sports - ticket. Will travel. What have you? Tape Experienced manager and commercial man- minded station medium or major market. on request. Robert Holland, Box 745, Ingle- ager. Seventeen years all phases radio and Thorough knowledge all phases radio. wood, California. Telephone Torrey 6 -7170. television. Married, college degree. Com- Family man. Veteran. Box 953S, BROAD- pleting six years manager and commercial CASTING. Announcer, moderate experience. Audition manager same company. New owners makes tape on request. David Lipman, 1829 Caton change necessary. Excellent references. Expensive sound, deep tones. "The voice," Ave.. Brooklyn, N.Y. BU 4 -1016. Box 945S, BROADCASTING. wanting more experience. Illinois or Cali- fornia. Box 9565, BROADCASTING. Young, reliable, professional broadcasting Wanted: Station in midwest to manage on school graduate, desires start in radio. Con- percentage with option to buy, or will No stars in eyes! Operate board -some ex- tact David Pfeiffer, 5938 South Sawyer, lease. Excellent references, all replies con- perience -first offer. South. Box 957S Chicago 29, Illinois. fidential. Write Box 947S, BROADCASTING. BROADCASTING. Staff announcer, first license, copy, all staff General manager. Sales background. Me- Part time: Capable announcer desires week- duties. Some college, Quinn, 2419 Encinal dium market stations. 13 years broadcast- end or fill -in work in metropolitan N.Y. Ave., Sacramento, California. GArden ing. Box 926S, BROADCASTING. area. Experience in sports. news, dj. Box 8 -4193. 958S, BROADCASTING. Manager, emphasis sales. 12 years radio, 2 years manager, 4 years time broker, news- Summer replacement with five years ex- Technical caster, 1st phone, civic minded, mixer, perience in medium market. Available June former actor, dress well, new car, two through August. University student desires Position wanted in midwest or Florida. hungry teenagers, wife fine steno, own improvement. Strong di, sports, can handle First phone. 14 years experience, 10 years home but will go anywhere if challenge news, writing. For tape, resume. write Box as chief. Write Box 909S, BROADCAST- interesting. No top forty please. That's 9615, BROADCASTING. ING. the reason for this my first ad. Presently metro market but like smaller communities C &W disc jockey, 8 years experience. Rated Florida first phone announcer available. $90 if schools are ok. Will answer all inquiries number one air -salesman in present market. minimum. Box 954S, BROADCASTING. with complete resume. Box 959S, BROAD- Some time sales preferred. Also tv experi- CASTING. ence. Box 964S, BROADCASTING. Experienced engineer 1st phone desires position in east. can announce if required. Manager. Radio and /or tv. Sales, program- Experienced morning man 5 kw fulltimer Available immediately. Box 9695, BROAD- ming. administration, production. Capable. seeks larger market midwest. Currently in CASTING. Box 981S, BROADCASTING. quarter million market. Experience tight production and format. $95 start. Box 968S, Engineer-1st phone. Experienced. Manager -Family man, nine years radio. BROADCASTING. Have Announcing - programming - production - had light announcing schedule, plus sales. sports. Sales my forte. Prefer small popu- Don't drink, married, age 43. Prefer south- lation ten to twenty thousand. Salary plus First phone, 6 years experience combo, pro- west. Stewart Bean, Box 309, Hereford, commission. Option to invest preferred. fessional radio school graduate, college Texas. Phone EM 4 -1377. Reply Box 843, Sterling, Colorado. journalism degree, 5 years competitive radio market time sales, top salesman, write Versatile, dependable, 39 years old, first own copy, play -by -play, self starter. 32, Sales phone, married. Served 7 years radio as married, children. Prefer music and news chief engineer, announcer, boardman. 9 outlets, but have sold and worked them all. months tv as switcher. Bob Pearson, 63 Sales work wanted. 29 experienced, inter- Must have $125.00 weekly for announcing East Greenwich Avenue, West Warwick. ested in management, investment, midwest, plus 15% for sales. No "far" south stations Rhode Island, Valley 1 -6034. west. Box 941S, BROADCASTING. considered. Box 9705, BROADCASTING. Chief engineer -announcer 1st phone. $100 Producer -director completely experienced Experienced first phone morning man. Mar - week minimum, no top 40. Howard Spidle, in all phases of production desires oppor- ried reliable. No split shift. Box 972S, 720 6th, Sunnyside, Washington, Temple tunity in sales. Box 976S, BROADCASTING. BROADCASTING. 7 -3751.

BROADCASTING, April 11, 1960 119 Situations Wanted- (Cont'd) TELEVISION Help Wanted- (Cont'd) Production -Programming, Others Help Wanted -Announcers Technical Bright fast -paced dj ready for pd for top - Wanted - Engineer with first class license -air personality. rated modern music station. Opportunity for summer vacation relief. Possibility of Hard working news director training Send permanent employment. Excellent opportu- Wants to work! Experienced newscaster- for television experience and and editor- reporter -interviewer. Double as dee- tape, picture and resume Box 9045, BROAD- nity to gain experience in both radio jay. Nine years broadcasting experience. CASTING. tv. Position available April 15th. Contact Journalism degree. Good references. All in- Edward M. Tink, Director of Engineering, quiries carefully studied and replied. Box Wanted: Newscaster -reporter. Florida tv lcWWL -TV, Waterloo, Iowa. 9665, station, top market. Send full details, sof or tape and picture. Box 946S, BROAD- WTOC -TV Savannah, Georgia, needs first CASTING. class engineer or qualified experienced technician. Reply by letter giving complete Newsman -program director. 15 years radio - Technical qualifications, references, photograph and includes broadcasting, reporting to chief engineer. television Box salary requirement and writing. Prefer to settle in Florida. Supervisory engineer wanted. Engineer with 9785, BROADCASTING. qualifications for supervisory duties with TV studio engineers for design, test, and network field engineering. Rapidly expanding pro- upper south Mustmajorhave a first class radio- gressive company. All benefits, plus rapid News director McLendon background -news- telephone license with experience on studio, advancement for qualified engineers. Foto- paper experience- capable administrator -4 VTR, and transmitter equipment. Excellent Video Laboratories, inc. CE. 9 -6100, Cedar years tv. Presently employed nationally working conditions with holidays, vaca- Grove, New Jersey. recognized. Available for major market. tions, and insurance. Send full resume with Box 980S, BROADCASTING. picture to Box 9795, BROADCASTING. Production -Programming, Others Key personnel needed for new tv station. Write Jim Brady, KIFI, Idaho Falls, Idaho. TELEVISION Situations Wanted - Management TO THE Is your station editorializing on newscasts? Screening commercials before acceptance? Both will be S.O.P. as industry matures. Tv station owner with similar convictions can size up blunt follow -throughing, successful commercial manager in 250,000 set IMAGINATIVE city seeking small market station manager- ship, preferably southeast. Solid eleven year record, character to match. Box 979S, BROADCASTING. INDIVIDUAL Announcers Announcer ... 7 years experience in small market radio and tv. 35, family man, sober, best of references. Excellent commercial and news delivery. Wants opportunity to earn in larger market. Now In upper mid - CAPABLE west. Will move anywhere. Please write Box 962S, BROADCASTING. Moving up. Journalism grad (Ph.b) 10- years radio -tv wants larger market. Excel- lent on camera delivery. Photo, news - OF writing know -how. 26, married, family. SOF available. $650.00 start. Box 971S, BROAD- CASTING. Four years television schooling, 28 years old, married, 1 chlld. Television opportunity is what I need. Give me a chance. ADVANCED I'll produce. Excellent references. Box 990S, BROADCASTING. TV personality -35, creative on- camera per- former, delivers selling commercials. Also news, sports, weather. Harvard graduate, TELEVISION excellent references. Smog forces reloca- tion. George Hershey, 77278 Hollywood Blvd., Hollywood, California, HO 3 -7673. Technical ENGINEERING: TV engineer 1st class ticket, 10 years experience, 3 radio, 7 tv. Immediately avail- Studio Engi- able. Any reasonable salary considered. Re- RCA has several unusually attractive openings in its Broadcast sume on request. Box 955S, BROADCAST- neering Division. ING. New assignments include development and design of color cameras, television Graduating trainees available. Not licensed, as and tape recording, and other TV studio equipment . . . as well systems but competent and reliable. Handle equip- automatic ment like veterans. Production wise. Con- project engineering involving the planning of TV equipment for tact Intern Supervisor, WTHS -TV, Miami. programming. with initiative, ability and above Have ticket. Will travel. Would like tv con- These openings call for television specialists trol. Minimum experience in tv. 15 months all, imagination. Preferred candidates will have an advanced degree in elec- experience in am transmitter. Write: Lee trical engineering. Tangible achievements in broadcasting, or TV development Master, 3932 Xenia Ave. No., Robbinsdale 22, Minnesota. and design, will gain special consideration. If you qualify, and are interested in advancing your professional career with Production -Programming, Others -growing organization that is a leader in its field, we invite you to a steadily Newsman. 15 year background, 8 years arrange a confidential interview by sending a résumé to: radio -tv news. Box 9255, BROADCASTING. Mr. M. H. Kessler, Dept. BR -40 Television weatherman -cartoonist. Man of Professional Placement Office many talents. Experienced children's personality, announcer, director, newscaster, RCA, Building 10.1 writer. Nine years broadcasting experi- Camden 2, New Jersey ence. College grad, journalism degree. Let me send you my interesting resume. Box 96775, BROADCASTING. TV director available immediately with RADIO CORPORATION OF AMERICA minimum cost per dollar to owner for maximum results to audience. Fourteen years of Industrial Electronic Products production know -how is pointed out in my resume and personal interview. Distance no problem. Box 9895, BROADCASTING.

BROADCASTING, April 11, 1960 120 FOR SALE WANTED TO BUY RADIO Equipment Equipment- (Cont'd) Situations Wanted For sale, Gates remote control. Cabinets in- Any type or quantity of terminal monitor, cluded. Looks like new. One half original test, studio or microwave equipment in- Production -Programming, Others cost. Box 866S, BROADCASTING. cluding tubes. Electro -Find, 550 Fifth Ave- nue, N.Y.C. 5 kw tv transmitter channels 2 -6. 25 kw t at a6 a amplifiers 2 -6 and 7 -13. Also sync genera- Need six -bay high -band television antenna, TOP- FLIGHT PERSONALITIES (husband -wife tors, Polyefex scanners, etc. Box 878S, RCA type TF -6A1 or equivalent. Write team). Through fluke situation currently BROADCASTING. stating age condition and price. Hammett grounded rural area; want out. We're bet- & Edison, Consulting Radio Engineers, P.O. ter than average, but willing to talk RCA type 300 three tower phase monitor; Box 68, International Airport, San Francis- terms. Major market radio -tv, big.time three antenna 0 -8 ammeters. Reasonable. co 28, California. Show Biz backgrounds. Mature, excellent KFRO, Longview, Texas. teamwork, fine references, productive, versatile, cooperative. Have RCA 76 -B console, $495. INSTRUCTIONS extremely strong complete, Magne- family -type Children's TV show appealing cord PT -6 portable recorder and mixer, moppets through oldsters. Pulls $295. Presto 6 -N disc recorder, $150. KMED, FCC first phone license preparation by sponsors. Medford, Oregon. correspondence or in resident classes. Can work with /without film, cartoons. Grantham Schools are located in Hollywood, And/or intelligent, warm, entertaining Two DuMont Type TA -191A Cinecon flying Seattle, adult radio/tv show appealing to buying Kansas City and Washington. Write public. Not afraid of competition or hard spot scanner film projectors in excellent for our free 40 -page brochure. Grantham work. (Husband condition and complete with two video School of Electronics, 3123 Gillham Road. also experienced radio - amps., power supplies, local and remote Kansas City 9, Missouri. tv announcer; can fill if desired.) Our panels, tools. show(s) or willing to work in with yours. control spare parts and Equip- Prefer East, but will ment lists and costs. 2 Projectors 5363 -B, FCC first phone license in six weeks. consider any size- $2,500 2 Guar- able market. Let us be an asset to your -$5,000. Ped 5337 -A, $900-$1,800. anteed instruction by master teacher. G.I. operation. Available Including 2 local controls 5356 -A, 2 audio approved. Request brochure. Elkins Radio reasonable notice. amps 5421 -A, 2 power supply 5422 -A, 2 exc. License School, 2603 Inwood Road, Dallas, BOX 963S, BROADCASTING lamp sup. 5423 -A. 2 Video Amps. 5310 -C, Texas. 2 $375 -$750. power Sup. 5019 -A, $300-$600. t it 7 1 Remote Panel 5355 -B, $200 -$200. Total $8,350. Please reply to E. Newton Wray, Since 1946. The original course for FCC ist phone license, 5 to 6 weeks. Reservations KTBS -TV, Shreveport, La. required. Enrolling now for classes starting TELEVISION For sale equipment-Going under one roof May 4, June 29, August 31, October 28, -will sacrifice Gates remote control unit 1960. January 4, 1961. For information, ref- model RDC 10-complete with RF amplifier erences and reservations write William B. Situations Wanted -Technical -five years old and in perfect condition - Ogden, Radio Operational Engineering Price $750.00. W -PAP in Fernandina Beach, School, 1150 West Olive Avenue, Burbank, Production Florida. California. -Programming, Others Why buy a used transmitter? Build your Be prepared. First phone in 6 weeks. Guar- own 1000/250 watt transmitter. See Bauer anteed instruction. Elkins Radio License ad, page 121, March 28 issue of Broadcast- School of Atlanta. 1139 Spring St., N.W., ing. Atlanta, Georgia. CAN YOU Commercial test, monitoring, terminal, mi- Come and get it! Your FCC license, that is. crowave, and assorted transmitting and Six weeks intensive training qualifies you USE ME studio equipment. Tubes and components to pass examination. The Pathfinder Meth- also bought and sold. Electro -Find, 550 od, 510 16th St., Oakland, California. Fifth Avenue, N.Y.C. ON YOUR Announcing, programming, etc. Twelve Video monitors. Closed circuit and broad- week intensive, practical training. Brand cast, Foto-Video Laboratories Inc., Cedar new TV? New Jersey, CE 9 -6100. console turntables, and the works. Grove, Elkins School of Broadcasting, 2603 Inwood Road, Tv video monitors. 8 Mc., metal cabinets Dallas 35, Texas. starting at $199.00. 30 different models 8 Six years all -round showbiz- public thru 24 ". Miratel, Inc.. 1080 Dionne St., St. MISCELLANEOUS relations experience; pro dancer; Paul, Minn. good ad- libber; secretarial knowl- Anyone knowing the whereabouts of Lin- edge. General Electric, 4BC1A1, two -studio, 6 wood T. "Ted" Crutchfield is asked to corn - channel console $250.00. Fairchild record - municate with me at once. If you are his READY TO START NOW! ing table, lathe, head, amplifier, complete, employer this will be of vital interest to $150.00. Both $350.00. Good condition. Louis you. Box 9305, BROADCASTING. LILI JANE Pannone, 609 North James, Rome, New York. Walnut 5 -4170 Production radio spots. No jingles. Free 537 East 21st Street 5 kw transmitter Gates BC -5A complete audition tape. M -J Productions, 2899 Tern - Indianapolis, Indiana with tubes and crystal in good operating pleton Road, Columbus, Ohio. condition. Currently on air at KYOK, Houston, Texas. Price $5900. Terms can Want commissionable religious rates on 5 be arranged. Available for immediate ship- kw to 50 kw stations. Gospel Broadcasters ment. Stanley Ray, 505 Baronne St., New Agency, Schell City, Missouri. Orleans 12, La. Employment Service Microwave transmission line-Andrew 1%" RADIO rigid 51.5 ohm, teflon insulated. Large quantity, complete with connectors, ells, Help Wanted -Announcers CAREER OPPORTUNITIES hardware, cables and dehydrating equipment. New. Unused bargain. Sierra Western Announcers - Sales Manager - Time Sales Electric Cable Company, 1401 Middle Har- - Engineers - We have openings avail- bor Road, Oakland 20, California. ANNOUNCERS able in al/ categories -in many markets. LACK THAT PROFESSIONAL SOUND? AUDI- Write NOW for an application. Tower erection, tower painting, coaxial line TION TAPE NOT A POLISHED ... SHOW- BROADCAST CAREERS repaire, mechanical inspections, grounding CASE? systems, lightning rods, lightning protec- ADVANCED PROFESSIONAL coaching with 6230 Troost Ave. Kansas City 10, Mo. tion systems. Financing if desired. Tower NEW YORK BROADCASTERS. Our tapes are Hl 4 -2900 Maintenance Co., Inc., 410 -7th Ave., N.E., job getters. Ask to hear sample. Glenburnie, Md. Day phone SO. 6 -0766- "Let us analyze present tape. NO CHAROL" Night and emergency phone SO. 1 -1381. '` Call . . . MR. KEITH . . . SU 7 -6938. Write or call collect. MISCELLANEOUS NEW YORK SCHOOL OF ANNOUNCING & SPEECH WANTED TO BUY 160 West 73rd Street "'BY APPT. ONLY New York 23, N.Y. SU 7.6938 Stations BROADCAST PRINTING Station or cp wanted east or south, 100,000 Production -Programming, Others 2 to 500.000 market population. Financially Continuity responsible. Expert operator has exception- ti Paper per ally lucrative offer for right station. Con- A 1000 fidential. Box 577S, BROADCASTING. NEWS DIRECTOR 16# -white paper -black ink. Send Equipment With dynamic, big voice -to head copy of paper you are now using with top news operation on top station. check. Colored paper -add $1.00 per Wanted to buy -1%" co -ax, rigid transmission line. Send full information to Box 860S, Send resume, tape and salary require- 1000. Punching for binder $2.50 per BROADCASTING. ments immediately to . . . 5000. Audio console WE 25B, C or D, or equal. Larry Monroe FREEBERN PRESS, INC. Write, wire. or call, Mr. Ell, 58 Ferry St., BIOA Broadcast Printers 1, N.J., MArket 3 -7470 with avail- Newark Des Moines, Iowa Hudson Falls, N.Y. ability, price and condition. t BROADCASTING, April 11, 1960 121 Continued from page 117 tion by William C. Forrest (WIBW) Topeka, STATIONS FOR SALE Kan., and WBOW Inc. (WBOW) Terre Haute, Ind., directed against commission's memorandum opinion and order released Feb. 9, enlarging issues in consolidated proceeding on am applications of Fred- DAYTIMER West Coast fulltime regional. Big money ericksburg Bcstg. Corp. (WFVA) Fred- CALIFORNIA Va., et al. Action Mar. 24. maker. Excellent coverage of one of best ericksburg, Very desirable single station growth Granted petition by Fairview Bcstrs. Station dominant in market. No other frequencies available sections on the coast. for leave to amend its application for new city and entire section. Loaded with equip. am station in Rensselaer, N.Y., to show for the area. Should gross $100,000 this new ment. $400,000 Terms. -Southern region- trans. site; application is consolidated year. A low down -payment with a 12- for hearing with application of Sanford L. al, medium market. In black. Highly di- year payoff and good real estate Hirschberg and Gerald R. McGuire for new versified area. A dandy property at $87,500 am station in Cohoes- Watervliet, N.Y. Ac- makes this property an attractive buy 29%-Texas single market fulltimer tion Mar. 31. at $175,000. $48,000 incl. real By Hearing Examiner Millard F. French showing nice profit. Granted by WTSP -TV Inc., and Box 9215, BROADCASTING I estate. Approx. 1/3 down. -Southwest re- motion extended from April 1 to April 15 the time gional major market. Making money. Real to file reply to conclusions in Largo, Fla., estate incl. at $225,000. 29%-To buy or tv ch. 10 proceeding. Action Mar. 31. sell, contact PATT McDONALD, Box By Hearing Examiner Annie Neal Huntting 9266, Austin, Texas. Or, Jack Koste, 60 Granted petition by Broadcast Bureau E. 42nd NY 17, NY, MU. 2 -4813. and extended time for filing reply findings of fact and conclusions from April 11 to Calif. Single 250w 65M terms April 22 in proceeding on applications of Texas Single 250w 25M 7 dn. James J. Williams and Charles E. Springer Miss. Single 250w 39M terms for am facilities in Williamsburg and High- La. Single 500w 52M terms land Springs, Va. Action Mar. 29. Miss. Single 250W 140M 10 yrs. C Denied motion by Arenze Bcstrs. and STATIONS FOR SALE James M. Hagerman and John I. Groom, Tenn. Single 1kw -D 55M cash partnership, for indefinite continuance of Va. Single 250w 60M 29% dn. hearing on application of Cal -Coast Bcstrs. III. Single 500w 95M 29% dn. CALIFORNIA. Small, ideal man and for new am station in Santa Maria, Calif. Va. Single 1kw -D 80M terms wife operation. $20,000 down. Action Mar. 30. Calif. Single 250w 68M 15 dn. By Hearing Examiner H. Gifford Trion Calif. Small 1kw-D 69M 29% dn. NORTHWEST. Man and wife opera- Scheduled prehearing conference for W. Va. Small 250w 40M 10 dn. tion. Doing $36,000 a year. Asking April 19, 9:30 a.m., in Medford, Ore., tv Fla. Small 250w 55M 29% dn. $50,000 with 29% down. ch. 10 proceeding (TOT Industries Inc., Fla. Small 250w 85M 8 dn. Radio Medford Inc., and Medford Tele- casting Corp.) Action Mar. 30. N.Y. Medium 1kw -D 150M 29% dn. ROCKY MOUNTAIN SOUTH. Ga. Metro 5kw 200M 29% dn. - By This station nets $15,000 a year. Hearing Examiner Jay A. Kyle Va. Metro 250w 330M 25% dn. Scheduled May 16 for Martin Karig, Ala. Metro 1kw-D 175M terms Full time. Asking $75,000 with Johnstown, N.Y., to submit his direct affir- N.C. Metro 500w 170M 11 yrs. 29% down. mative case in writing to other parties in Fla. Large 5kw 185M 29% dn. proceeding on his application for new am S.E. Mal -Sub 1kw -D 150M low dn. FLORIDA -Full time. Well estab- station in Johnstown, and June 1 for each party to notify other parties as to individ- South Major 250w 275M 29% dn. lished. Doing over $90,000 a year. uals desired for cross examination. Action And Others Asking $175,000 with 29% down. Mar. 31. PAUL H. On own motion, scheduled further pre - Many Other Fine Properties hearing conference for April 18 on appli- CHAPMAN COMPANY cations of American Broadcasting -Para- INCORPORATED Everywhere. mount Theatres Inc. (KABC -FM) Los An- MEDIA BROKERS geles, and Tri Counties Public Service Inc. Atlanta JACK L. STOLL & ASSOCS. (KUDU -FM) Ventura -Oxnard, Calif. Action April 4. Chicago Please address: Suite 600 -601 By Hearing Examiner Forest L. McClenning New York 1182 W. Peachtree 6381 Hollywood Blvd. Atlanta 9, Scheduled prehearing conference for San Francisco Ge. Los Angeles 28, Calif. April 26 in proceeding on applications of Independent Bcstg. Co. and High Fidelity HO. 4-7279 Music Co., for new fm stations in Darien, Conn., and Port Jefferson, N.Y. Action April 4. By Hearing Examiner Herbert Sharfman THE PIONEER FIRM OF TELE- Continued from March 31 to May 12 VISION AND RADIO MANAGEMENT hearing on application of CHE Bcstg. Co., CONSULTANTS for new am station in Albuquerque, N.M. ESTABLISHED 1846 Action Mar. 31. NEGOTIATIONS MANAGEMENT By Hearing Examiner Elizabeth C. Smith APPRAISALS FINANCING Dismissed petition by Department of Education of Puerto Rico (WIPR) San HOWARD S. FRAZIER, INC. Juan, P.R., to enlarge issues in proceeding 1736 Wisconsin Ave., N.W. on am applications of Florence Bcstg. Co., Washington 7, D. C. Brownsville, Tenn., et al. Action Mar. 29. Dollar Granted request by Booth Bcstg. Co. (WSGW) Saginaw, Mich., and extended to April 13 time to file reply findings in proceeding on its am application. Action Mar. 30. e Denied petition by Raymond I. Kandel STATIONS and Gus Zaharis for leave to amend their application for new am station in Zanes- for ville, Ohio, to change from non -DA to DA FOR SALE operation and change trans. site, and re- Middle Atlantic States jected amendment; application is consoli- Florida dated with am applications of Florence Bcstg. Co., Brownsville, Tenn., et al. Ac- tion Mar. 30. W. B. GRIMES & CO. Denied petition by Western Ohio Bcstg. Dollar Co., for leave to amend its application for 1519 Connecticut Avenue, N.W. new am station in Delphos, Ohio, to change Washington 6, D.C. from non -DA to DA operation, and rejected DEcatur 2 -6312 amendment; denied motion by Citizens Bcstg. Co. to strike preliminary engineering data exchanged by Western and to hold such applicant in default insofar as it requests that engineering data of Western be you can't beat a stricken, without prejudice, however, to exchange by Western of its engineering classified ad in getting exhibits which conform with its applica- NORMAN & NORMAN tion not later than five days after release INCORPORATED top -flight personnel of this memorandum opinion and order; Brokers - Consultants - Appraisers application is in consolidated proceeding RADIO -TELEVISION STATIONS with am applications of Florence Bcstg. Notion -Wide Service Co., Brownsville, Tenn., et al. Action Mar. 30. Experienced Broadcasters Denied petition by Shelby Bcstg. Co. for Confidential Negotiations leave to amend its application for am facil- Security Bldg. Davenport, Iowa ities in Shelbyville, Ky., by decreasing height of its ant. from 330 to 160 ft., utiliz- 122 (FOR THE RECORD) BROADCASTING, April 11, 1960 ing same trans. location and grotind sys- KIXZ Amarillo, Tex.- Granted mod. of tem; application is consolidated with am cp to change type trans., D & N. applications of Florence Bestg. Co., Browns- W74AD, W81AC Paw Paw, Largent, ville, Tenn., et al. Action Mar. 31. Levels, Okonoke and Points, all West Vir- PROMINENT Granted joint petition by Catonsville ginia- Granted mod. of cps to change ERP Bcstg. Co., Catonsville, Md., and Tenth to 108 w and make changes in transmission District Bcstg. Co.. McLean, Va., and con- line. tinued from April 5 to April 22 time to C Following stations were granted exten- BROADCASTERS exchange final engineering exhibits by ap- sions of completion dates as shown: WKBX plicants in group 3 and continued prehear- Kissimmee, Fla., to July 31; KLAN Le- ing conference of such group from April 11 moore, Calif., to July 31, and WCAW Char- to April 29 in consolidated proceeding on leston, W.Va., to May 31. Choose am applications of Florence Bcstg. Co., Inc., WCHN Norwich, N.Y. -Granted author- Brownsville, Tenn., et al. Action April 5. ity to sign -off at 7 p.m., EDST, for period May 1 through Sept. 30, except for special BROADCAST ACTIONS events when station may operate to li- by the Broadcast Bureau censed sign -off time. KOMB Actions of April 1 Cottage Grove, Ore.-Granted au- Cfaín less thority to operate specified hours for pe- WMAB Munising -Alger Bcstg. Co., Muni- riod ending April 30. sing, Mich. -Granted assignment of license KNIT (TV) Ardmore, Okla.-Granted re- to company of same name. quest to reconsider and set aside action of TOWERS KCRG -TV Cedar Rapids, Iowa -Granted March 2 granting which authorized change cp to make changes in trans. (change di- hi ERP from vis. 214 kw, aur., 107 kw to plexer) and other equipment changes. vis. 171 kw, aur. 85.5 kw; change in studio WADS Ansonia, Conn.-Granted cp to location and other equipment, and dis- install new trans. missal KTBC Austin, Tex. -Granted cp to in- without prejudice. stall new trans. to be used as alternate Actions of March 29 main trans. at night and aux. trans. day KWSD Mt. Shasta, Calif.-Granted ac- from present trans. site; remote control gtusition of positive control by David Rees permitted. through purchase of stock from Arthur KXII (TV) Ardmore, Okla.-Granted mod. Adler. of cp to make change in trans. WZYX Cowan, Tenn. Granted relin- KICY Nome, Alaska- Granted extension quishment of negative -control by each of completion date to June 1. Charles Roy Morris and George W. Clai- borne through sale of stock to James F. Actions of March 31 Spencer. WDOL Athens Ga.- Granted assignment KDAC Fort Bragg, Callf.- Granted in- of license to University City, Inc. voluntary assignment of license from estate KENS San Antonio, Tex. -Granted mod. of Edward A. Mertle to Ardith M. Mertle. of license to operate main trans. by remote WKSK West Jefferson, N.C.-Granted as- control while using non -DA. signment of license to Childress Bcstg. WSAZ Huntington, W.Va.- Granted mod. Corp. of West Jefferson. of license to operate main trans. by remote WISE Asheville, N.C.-Granted cp to in- control using DA N (DA -N); conditions. stall new alternate main trans. (present KNCO Garden City, Kan.-Granted mod. trans. location), employing non -DA D hrs. of license to operate trans. by remote con- only. trol. WFLW Monticello, Ky.- Granted author- *WMBI -FM Chicago 111.- Granted cp to ity to sign -off at 6 p.m., for period April 1 replace expired permit for noncommercial through Aug. 31. educational fm station. KGHM Brookfield, Mo.- Granted author- Ben McLaughlin, Vice President KOSU -FM Stillwater, Okla.- Granted cp ity to sign -off at 6:15 p.m. for period April and General Manager to install new type trans. 1 through Aug. 31. WHMA Anniston, Ala.- Granted cp to Actions of March 28 install alternate main trans. (main trans. CHANNEL location); remote control permitted while WCRM Clare, Mich.- Granted extension usin of completion date to Aug. 31. 12 M Chicago, Ill.-Granted mod. WDLA Walton, N.Y. -Granted authority WICJ of cp to change type ant. and decrease to sign -off at 6 p.m., EST, for period be- ERIE, ERP to 44 kw; condition. ginning April 25 through Sept. 30, except PENNA. KYSN Colorado Springs, Colo. -Remote for special events when station may op- control permitted while using non -DA. erate to licensed sign -off time. WMLF Pineville, Ky.-Granted authority WGYV Greenville, Ala.- Granted author- to sign -off at B .m. for period through ity to sign -off at 6 p.m., local time, for Sept. 30, except for special events. period A IAug. KELY Ely, Nev.- Granted extension of WIZZ Sthroughtreator, Ill.-Granted authority authority to sign -off at 6 p.m. for period to sign -off at 6 p.m., local time, for period ending Sept. 30. April 1 through Aug. 31, except for spe- Following stations were granted exten- cial events when station may operate to sions of completion dates as shown: KORN- licensed sign -off time. TV Mitchell, S.D., to June 15; KNDI Hono- PETITION FOR RULEMAKING lulu, Hawaii, to May 1; 'KCPS (FM) Ta- coma, Wash., to May 15; WFAB Miami - American Broadcasting Company, New South Miami, Fla., to Sept. 30; WBRB Mt. York, N.Y. -Requests institution of rule - Clemens, Mich., to June 1; WXMT Merrill, making proceedings to consider matters Wis., to Oct. 1. raised in FCC Public Notice "Sponsorship Identification of Broadcast Material", March Actions of March 30 16 1960. WHAM, WHFM (FM) Rochester, N.Y.- Kern County Bcstg. Co., Bakersfield, Granted acquisition of positive control of Callf.- 'Requests reservation of ch. 39 in Henry I. Christal Co., through purchase of Bakersfield, Calif. for non -commercial edu- stock from Combined Century Theatres Inc. cational use denied by report and order and KDWT Stanford, Tex. -Granted assign- further notice of proposed rulemaking ment of license to ABKO Bcstg. Co. adopted March 24, 1960 and released March KGBX Springfield, Mo.- Granted cp to 25. 1960. nstall new type trans. S. Nisenbaum, Oscoda, Mich.- *Request WSAR Falls River, Mass. -Granted cp to revision of Sec. 3.503(a) (2) to read as fol- nstall new trans. (main trans. location) fo lows: In determining the eligibility of aux. purposes only. privately controlled educational organiza- Mike Csop, Chief Engineer tions, a noncommercial educational fm broadcast station will be licensed only to IF YOU'RE an accredited, educational institution or its And here are their reasons: CHARGED WITH o f liated bodies. Said accreditation shall be * Stainless EXPERIENCE in design recognized gi ndnational education- and fabrication of towers LIBEL SLANDER al accrediting organizations "; also, further - request that no authorizations for noncom- * RELIABILITY of Stainless installa- PIRACY PLAGIARISM mercial educational fin facilities, other than tions - to accredited, educational institutions or INVASION OF PRIVACY affiliated bodies, be made by the Commis- * LOW MAINTENANCE COSTS of sion prior to its acting upon this petition Stainless towers COPYRIGHT VIOLATION 'denied by memorandum opinion and order adopted March 24, 1960 and released March 29, 1960. Ask today for free Be ready with our unique EXCESS INSURANCE License Renewals literature and in- Adequate protection against embarrassing loss Following stations were granted re- formation. at amazingly moderate cost. Write! newal of license: WGAN -TV Portland, Me.: WJAR Providence, R.I.; WBRY Waterbury Conn.; WDEV Waterbury, Vt.; WGUY EMPLOYERS REINSURANCE Bangor, Me.: WHAV Haverhill, Mass.; WHEB Portsmouth, N.H.; WICH Norwich, CORPORATION Conn.; WIDE Biddeford, Me.; WILI Willi- 21 W. Tenth, Kansas City, Mo. mantic, Conn.; WJOY Burlington, Vt.; tanlecs, inc. New York, Chicago, San Francisco, Mass.; WKXL Con- ç WKOX Framingham,ham, 107 William 175 W. 100 Bush cord, N.H.: WLAD Danbury, Conn.; WLLH NORTH WALES PENNSYLVANIA St.. Jackson St. Lowell, Mass.; WMAS Springfield, Mass.

BROADCASTING, April 11, 1960 123 APRIL PROCEEDINGS FOCUSES ON ELECTRONICSSPACE VITAL NERVE CENTER OF MAN'S EXPLORATION OF THE UNIVERSE!

Man's escape from the confines of his planet offers him revolutionary opportunities for performing whole new ranges of scientific experiments, notably in such fields as astronomy, physics and geophysics. Electronics, because it provides the vital nerve system for such experiments, will be at the very center of these new exploits in space. Moreover, earth satellites, possibly in a 24 -hour equatorial orbit, promise to open a new era in global communications in which almost limitless bandwidths may become available at relatively low cost.

Comprehensive Report On The Present And Future Role of Electronics In Space Exploits In this important special issue are articles on propulsion, navigation and guidance, communication, tracking and surveillance, telemetry and instrumentation and measurements. There are over PARTIAL CONTENTS OF THIS 50 of these studies, each one contributing to the APRIL SPACE ELECTRONICS ISSUE: radio -engineers' interest in space - for perform- "The NASA Space Science Program" ing new scientific experiments, global commu- "A Comparison of Chemical and Electric Propulsion Systems for In- nications and space travel. terplanetary Travel," by C. Salzer, R. T. Craig and C. W. Fetheroff "Photon Propelled Space Vehicles," by D. C. Hock, F. N. McMillan, This Space Electronics issue is another and A. R. Tanguay, Radiation, Inc. in the many services offered members of the IRE. "Interplanetary Navigation," by G. M. USN Clemence, Observatory Non -members of the Institute of Radio Engineers, "Navigation Using Signals from High Altitude Satellites," by A. B. Moody, USN Hydrographic Office however, are invited to reserve a copy of this vital "Inertial Guidance Limitations Imposed by Fluctuation in Gyro- report by returning the coupon below, today. scopes," by G. C. Newton, Jr., MIT "Propagation and Communications Problems in Space," by 1. H. Vogelman, Dynamic Electronics -New York, Inc. "Communication Satellites," by D. L. Jacoby, U. S. Army Signal Re- search & Development Lab. THE INSTITUTE OF RADIO ENGINEERS "Interference and Channel Allocation Problems Associated with Orbit- 1 East 79th Street, ing Satellite Communication Relays," by F. E. Bond, C. R. Cahn and H. F. Meyer, Ramo- Wooldridge New York 21, N. Y. "Solar Batteries," by A. I. Daniel, USASRDL Enclosed is $3.00 "Extra-Terrestrial Radio Tracking and Communication," by M. H. Brockman, H. R. Buchanan, R. L. Choate and L. R. Mailing, NASA - Enclosed is company purchase order for California Institute of Tech. the April, 1960, issue on Space Electronics. "Tracking and Display of Earth Satellites," by F. F. Slack and A. A. Sandberg, AF Cambridge Research Center All IRE members will receiVe this April issue as usual. Extra copies to members, "Interplanetary Telemetering," by R. H. Dimond, Radiation, Inc. $1.25 each (only one to a member). "The Telemetry and Communication Problem of Re- Entrant Space Vehicles," by E. F. Dirsa, Admiral Corp. and "Radiation Instrumentation Electronics for the Pioneer Ill and Name IV Space Probes," by C. Josias, California Institute of Technology "Applications of Doppler Measurements to Problems Rs rN in Relativity, Space Probe Tracking and Geodesy," by Gj F Company R. R. Newton, The Johns Hopkins University z , v "High Electrometers z Speed for Rocket and Satellite Address Experiments," by 1. Praglin and W. A. Nichols, Keithley z Instruments, Inc. City & State

124 BROADCASTING, April 11, 1960 OUR RESPECTS TO .. when he left Northwestern he turned his back on advertising for life insurance. This move was encouraged by his father, who maintained that selling life Richard Ellis Ryan insurance was a sure -fire method of learning to sell anything. If you have a worthwhile civic pro- sents the goods or services it purports Selling Feat Dick proved to be an gram to put over in San Jose, Calif., to sell or that directly or by implica- apt student. In six months he sold a there's one sure-fire formula for suc- tion leads the public to expect some- quarter of a million dollars worth of in- cess: get Dick Ryan behind the project. thing more than the advertised product surance in Cleveland, quite an achieve- In the little more than a dozen post- or service can deliver is all- around bad ment for 1932 when the depression was war years that Dick has lived and advertising, he declares. It's bad for the at its deepest. In addition to his com- worked in San Jose, while he has risen advertiser who sponsors such advertis- missions, he won an all- expense Carib- from salesman at KLOK to station ing, bad for the agency which places it bean cruise for him and his bride, manager, he has had time to work on and bad for the medium that accepts Nancy Rossow, the daughter of the hospital boards and for the Community it. Most serious of all, he feels, any commandant of Culver Military Acad- Chest. He has served as president of bad ad is bad for advertising in gen- emy. Dick had met Nancy during a the PTA group in nearby Los Gatos eral, for people misled by one adver- .. visit to Culver as an alumnus and they (site of his family residence until last tisement tend to become cynically dis- were married in December 1932. move to trustful of all advertising. month's Campbell, another Despite his early success, Dick left a The KLOK manager made a San Jose suburb) and as director of survey insurance after two years for automo- the Better Business Bureau of Santa of San Jose business and professional tive sales, starting as a lecturer at auto people Clara Valley. and reported 95% did not be- shows for Pontiac and soon becoming his lieve advertising claims made for ciga- Dick helped establish a church of that company's district manager in Wil- rettes, drug products and denomination - Church of Religious jewelry. As mington, Del. His territory extended AAW head, he's for Science -in San Jose, starting by liter- pushing member into all of the surrounding states and hiring a hall having services clubs to set up ethical advertising corn- ally and kept him traveling five full days a piped down (a mittees to discourage objectionable ads. from San Francisco mat- week, so it was with no regrets that he 50 miles) each Sunday, no local (BROADCASTING, Jan. 25). ter of switched from cars to tires as a sales- Born March 10, 1911, in minister being then available. Today, Connors- man for Lee Tire Co., a job he kept ville, Ind., is the congregation listens to its own pas- Richard Ellis Ryan a by- until 1941, when he joined the national in its product of tor own church building. the Culver summer naval preparation for war by spending a year school (1928), Phillips Up the AAW Ladder In his own Exeter Academy in an Indiana munitions plant. (1929), Dartmouth (1929 -31) and world of advertising, Dick has played Dick spent the war in the Navy, Northwestern (1931 -32). It was at Dart- a role far beyond that of the average with 13 months in the Pacific, and was he received his executive who figures he's done right mouth indoctrination in on the invasion of Okinawa. As a by his professional field if he attends into advertising as a space salesman member of the task group that took the for the college humor mazagine, The ad club meetings on an average of once first Marines into Nagasaki for the oc- Jack O'Lantern. with a month. He began by working in his Never satisfied a cupation, he can testify personally to slice when the whole cake is at hand, own local group, the San Jose Adver- the effectiveness of the atom bomb. It Dick went into tising Club, which elected him presi- the advertising agency was in the Navy he got his first training dent in 1950. This got him actively into business in his sophomore year, writing in communications. More important, ads for his accounts and placing the Advertising Assn. of the West, west- them the Navy introduced him to Dick Ber- ern counterpart of the Advertising Fed- in the local papers. trandias, who had been an NBC pro- If Dick or his clients had known eration of America, made up of all the ducer and who so regaled him with the about the value of radio as a local me- advertising clubs in the nation's west- wonders of radio that at war's end, dis- dium, he be ernmost states, now including Alaska might today an advertising charged as a lieutenant, Dick resolved and Hawaii as well as those on the agency tycoon. But they didn't and to break into commercial radio. Pacific Coast and in the Rocky Moun- Ryan Meets Radio A second de- tain area. termination, shared by many another At AAW, Dick has held virtually ev- midwesterner in the services, was to stay ery office in the organization. He was in California. Dick fulfilled both pur- vice president for the fourth district poses during a visit to San Jose, when (including seven ad clubs in northern he met Ed Barker, owner of KLOK. and central California and one in Reno, He had little trouble convincing Mr. Nev.) for two years and then was elect- Barker that anyone who could sell life ed to the thankless job of treasurer in insurance and automobiles during a de- 1955. The next year he assumed the pression could sell radio time in the even more thankless position of chair- post -war boom era with ease. He joined man of the AAW appropriations com- the KLOK sales staff and by 1950 had mittee. In 1957, he was elected AAW worked his way to the top of that de- secretary. The following year, at the partment and become commercial man- Vancouver convention, he became sen- ager. In 1955 he added the duties of ior vice president and last June, when general manager. AAW members held their annual ses- Dick's hobbies range from model sion in Tahoe, they made Dick their railroading to full scale sailing. He president. spends many weekends teaching his ten - Crusade for Better Ads Since then, year -old daughter Carolyn, the delicate Dick has been stumping the West, cam- technique of trout fishing and the whole paigning for better and more believable KLOK's RYAN family shares a keen interest in Arizona advertising. Advertising that misrepre- Sold by tales in Pacific dude ranching.

BROADCASTING, April 11, 1960 125 EDITORIALS Chicago postlude Make way for fm BROADCASTERS met face -to -face with their government Fm WAS the NAB convention sleeper last week. The regulators in Chicago last week. The results were not Fm Day program drew house that particularly illuminating. a packed surprised fm's most ardent rooters, and fm has always been It was a subdued convention of the NAB. Delegates were noted for the ardor of its backers. The convention closed with distraught over the sudden loss last month of their dedicated many delegates convinced they'd better file for an fm per- president, Harold E. Fellows. And they were agitated over mit before it's too late, especially in large markets. the FCC crackdowns and Capitol Hill bombardments. The reasons for fm's prominence at Chicago were simple: But they kept their equilibrium. The enormous job of Set makers are finally getting interested because they see policy direction in this time of crisis had been picked up by a mass market for receivers plus a potential market for fm a three -man committee of seasoned broadcasters who are auto radios; programming is becoming more diversified, enlisted for the duration, until a new president is found. moving out of the long -hair bracket into a wide range of Dissidents out of sympathy with the NAB aren't rocking the service; networking of service is developing with boat. They will await new leadership before considering re- -and sponsors, too; fm's boosters are no longer regarded as over- organization moves. This is as it should be. enthusiastic talkers whose hopes aren't matched by facts. There was a tendency among some fm backers to over- ... Confusion compounded rate fm's progress, a natural result of the scant basis for a optimism prevailed past. BROADCASTERS looked expactantly to the annual panel natural that in the Fm has a long, long way to go. But all who an discussion of members of the FCC. They hungered for took appraising look guidance to replace the uncertainty surrounding the FCC's at fm's present posture were in agreement that the medium must be taken seriously. And them were wondering March 16 notice on sponsor identification. What ensued many of if fm poses a threat to am broadcasting, in view was a cataclysm of confusion. The five FCC members who of fm's growth in participated in the Section 317 discussion were sympathetic amazing Europe. and sincere, but they pulled in four different directions in their interpretation of the application of 317. There were Sixty useful years were narrow views, but each commissioner broad and there TWO expressed his personal views only. of broadcasting's outstanding citizens were honored week at To us it was evident that the FCC really didn't under- last the NAB convention in Chicago. Clair stand the complexities of the sponsor identification problem. R. McCollough, president of the Steinman Stations, received They had had access to most of the questions which had the coveted distinguished service award and FCC Com- been submitted in advance and, indeed, had either written missioner T.A.M. Craven was given recognition as the out or thought out their responses (one wag wondered recipient of the engineering achievement award. whether this wasn't rigged quizzing). The careers of these men have not been parallel profes- although The FCC has agreed to consider comments from broad- sionally they cover the same time span. Comdr. Craven, reared in the Navy tradition, exemplified leadership casters on the Section 317 notice. These are due May 2. But qualities from his Naval Academy days. He is serving his it didn't stay the effectiveness of that order as two of the second separate term on the FCC first man in history five voting commissioners proposed. We think that was a -the do so. His prowess in diplomacy has been demonstrated mistake, and we believe that perhaps other members of to many times in international communications conferences the commission were persuaded, after their participation in a He is a public the Chicago meetings that they had acted without appro- where he has never lost battle. servant of priate consideration. the highest order. McCollough is more a broadcaster. He is a Broadcasters are left to their own devices in their appli- Clair than broadcaster's broadcaster. His entire career has been with the cation of the new notice. We doubt whether a majority of Steinman in his native Lancaster where his the commission will move summarily against stations which Stations father was a distinguished editor. He has grassroots in good faith adopt the broad and liberal interpretation of brought the concept into affairs. statesmanship has been the panel participants as against those who narrowly hold broadcasting His reflected in almost every development in broadcasting that every single record or "hand -out" be precisely labelled major during 30 years of indefatigable stewardship. and immediately identified. This crazy -quilt programming We add our hearty "well done" to two of broadcasting's is proving far more offensive than the purported evil it is men of destiny. supposed to correct. The Section 317 notice was a staff document. The staff members who drafted it were not in Chicago last week be- PRESCRIPTIONS BABY NEEDS HOUSEHOLD GOODS cause of budget limitations and perhaps of policy fraterniz- ing growing out of the Oversight Committee frenzy. They should have been there. If they were familiar with broadcasting problems and with the sincerity of most broadcasters, such assinine effusions as the Section 317 notice would not have been fed to the FCC. There's another object lesson in the Section 317 hysteria. Suppose the FCC should essay to go into program controls (we call it per se censorship)? There isn't a government building in Washington big enough to house the staff that would be required. And the budget needed soon would exceed the national debt. The public would be in the O O same boat as the comrades under the shadow of the Kremlin. A better example, closer to home is in Cuba where all of tv Drawn for BROADCASTING by Bill Davey, KSTP -AM -TV Minneapolis - St. Paul. now is in the hands of Castro's bearded beatniks. "I'd like to trade a headache for an upset stomach."

126 BROADCASTING, April 11, 1960 DANVIL

REIDSVILLE

WFMY-TV WINSTON- SALEM BURLINGTON VMUILIM DUR , '+GREENSBORO HIGJ1H POINT

CHAPEL HILL THOMASVILLE STATESVILLE RALEIGH

HICKORY LEXINGTON SALISBURY/ SANFORD KANNAPOLIS CONCO ALBEMARLE ORT BRAGG SHELBY / PINEHURST GA STON IA _ARCO TE

RTA NB URG THE PIEDMONT INDUSTRIAL CRESCENT

NVILLE

the STEEL industry . . creates buying power in the Piedmont Industrial Crescent I

The South's expanding steel industry is another reason why WFMY -TV . located in the heart of the industrial piedmont ... is the dominant selling influence

in this $3,000,000,000 market. WFMY -TV serves . . . and sells in this heavy industrial 54- county area where 2,250,000 people live, work and buy. wfmy -tv GREENSBORO, N. C.

SUBSCRIBER NOW IN OUR 11th YEAR OF SERVICE" Represented by Harrington, Righter and Parsons, Inc. New York, Chicago, San Francisco, Atlanta, Boston, Detroit /I

ROCHESTER, NEW YORK

First in New York State's 3rd largest

market with 31.5% more homes reached

than the second . station.

Total TV. Homes Reached*

WROC-TIMI

Station X 248,800

,,;,t I: 1060

NBC - ABC - CHANNEL 5 ROCHESTER

WGR -TV, Buffalo, N.Y.. KFMB -TV, San Diego, Calif. WROC -TV, Rochester, N.Y. KERO -TV, Bakersfield, Calif. WNEP -TV, Scranton -Mites

*GR- 4M.R-N. Buffalo, N. Y. KFMB -AM, KFMB -FM San Die o C 1 . , : -