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Why Strauss Media Strategies Inc.? General Since January 1996, Strauss Media Strategies, Inc Why Strauss Media Strategies Inc.? General Since January 1996, Strauss Media Strategies, Inc. has been developing and strengthening relationships with our clients and the radio community at large. We have the most far-reaching contacts in the industry. Our staff, many of whom have had extensive experience working at all levels of the broadcast industry, has developed a well-deserved reputation for honesty, integrity, perseverance, and know-how in strategizing with our clients and working with the radio community in a results-oriented fashion. Unlike other firms, we will never book an interview in a small 10-watt station in a suburban city and label it as a booking in the big market nearby. By default, time and time again, we are booking the top-rated stations in targeted markets such as WINS-AM and WCBS-AM in New York or KNX-AM and KFWB-AM in Los Angeles. Network Radio Strauss Media Strategies has long-standing personal relationships with all of the national radio networks. We work on a regular basis with the ABC Radio Network, American Urban Radio Network, CBS Radio Network, CNN Radio, AP Radio, Fox News Radio, National Public Radio, Metro Networks, Voice of America, and the Westwood One Radio Network. We have also developed distribution partnerships with ABC Radio Network, CNN Radio, Radio America, the USA Radio Network, the Business Talk Radio Network, and American Urban Radio Network. In addition, we have experience working with such specialty networks as Bloomberg Business Radio, Marketwatch Radio, Wall Street Journal Radio Network, Public Radio International, Talk Radio News Service, and scores of individual state and regional networks and syndicated programs. We understand the demands and intricacies of network radio, and apply that knowledge to achieve the goals of our clients. Satellite Radio Strauss Media Strategies enjoys an excellent relationship with satellite radio. We have worked with both XM Satellite Radio and Sirius Satellite Radio since their inception, and those relationships have now carried over to the merged Sirius XM Radio. We have worked particularly closely with the “XM Potus” Channel, the “Joe Madison Show”, the “Al Sharpton Show”, and “Oprah and Friends Radio”. Talk Radio One of Strauss Media Strategies’ greatest strengths is its relationship with the talk radio community. We have many long-standing personal relationships with talk radio show hosts and producers at the nationally syndicated, statewide, and local levels. We have worked with such national shows as Westwood One’s “The Jim Bohannon Show”, NPR’s “Talk of the Nation” and “The Diane Rehm Show”, Air America’s “The Tom Hartman Program”, American Urban Radio Network’s “The Bev Smith Show”, the “Ed Schultz Show”, Doug Stephan’s “Good Day”, as well as many other nationally syndicated programs. News/Talk and All-News Radio News and news talk radio stations rank at or near the top of the ratings in many cities and regions of the country. Strauss Media Strategies has long-standing relationships with key reporters, producers, and other contacts at the most influential news radio stations in the country. We have worked with news stations in all of the nation’s 200-plus radio markets. Strauss Media Strategies has close ties with well-established stations such as WINS-AM and WCBS-AM in New York, WBBM-AM in Chicago, WTOP-FM in Washington, KABC-AM and KFWB-AM in Los Angeles, KGO-AM in San Francisco, KTRH-AM in Houston, and other stations throughout the country. Music Radio Music radio can be an excellent format for radio outreach efforts in certain types of campaigns, and Strauss Media Strategies has worked with producers and show hosts of music radio stations for many years. These formats include Rock, Classic Rock, Contemporary Hits Radio, Adult Contemporary, Urban, Jazz, and Alternative. Although music is the mainstay of these formats, many of them also feature news and interview segments, especially during the often highly- rated drive time shows. Our experienced staff, many of them with a background in radio, understands the needs and particulars of music radio, and how to get results in approaching such programs. Specialty Radio Strauss Media Strategies has worked extensively with talk networks, news directors, and talk show hosts in the African- American and Spanish language radio communities. Additionally, Strauss Media Strategies worked with stations, shows, and hosts involving the senior citizen, religion, health/nutrition/food news, and travel/leisure communities. Live Remote Broadcasts Strauss Media Strategies, Inc. has extensive technical experience working with stations in setting up live remote broadcasts. While working at the White House, Strauss Media Strategies President Richard Strauss set up the first-ever White House “radio row” that brought 60 stations to broadcast on the White House North Lawn. Additionally, at the Democratic National Convention in Chicago (1996), Strauss Media Strategies worked with more than 30 shows from across the country that broadcast their shows live from inside the United Center. Strauss Media Strategies is fully knowledgeable of Switch 56, ISDN, COMREX, and satellite audio technologies. Strauss Media Strategies has also set up live remote broadcast operations for the Children’s Defense Fund in Los Angeles, for Nike, Inc. in Cape Town, South Africa, for The March to Conquer Cancer in Washington, DC, and for the General Mills Wheaties 75th Anniversary at the All Star Café in New York City, to name only a few. Professional Equipment, Databases, Tools of the Trade Strauss Media Strategies, Inc. is proud to provide its clients with the use of state-of-the-art professional audio equipment and software applications. To record audio, Strauss Media Strategies uses the latest digital recording equipment and professional studio-quality microphones. Strauss Media Strategies digitally edits all of its audio using the latest professional computer software technology available (not shareware or public domain software used by other firms). Our audio editors are experienced practitioners and use precise editing techniques to be able to edit audio quickly, accurately, and professionally. Strauss Media Strategies has the most up-to-date radio database and directory (updated internally each day) and uses the latest radio ratings as supplied by the Arbitron Company. Furthermore, with the alliances Strauss Media Strategies has built with such entities as the ABC Radio Network and the Talk Radio News Service, we have the option of placing our premier guests in a professional radio studio environment to conduct interviews with stations and networks throughout the country. The Nation’s Premier Public Relations, Communications, and Strategy Firm Specializing in Radio & Television . National Press Building, Suite 1163 • 529 14 th Street, NW • Washington, DC 20045 • Phone (202) 638-0200 • Fax (202) 638-0400 262 W. 38 th Street • Suite 803 • New York, NY 10018 • Phone (212) 302-1234 • Fax (212) 302-1235 [email protected] • www.straussmedia.com .
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