Advances in Economics, Business and Management Research, volume 58 Asian B&R Conference on International Business Cooperation (ISBCD 2018) Belt and Road: A New Journey for Foreign Investment -A Case Study of the Internationalization Strategy of BYD Wenjia Cao 2. School of Management and Marketing International Business School Charles Sturt University, Wagga Wagga, Australia Yunnan University of Finance and Economics 237 Longquan Road, Kunming, Yunnan, China
[email protected] [email protected] Antony Bush Ying Zhang* School of Management and Marketing 1. International Business School Charles Sturt University Yunnan University of Finance & Economics Abstract—Recently, under the impetus of the “Belt and Road” BYD can provide references for other automobile companies in Initiative, BYD Company Limited (“BYD”) has sped up the China. process of internationalization. As it mastered the core technology of power batteries, which is the most important part Recently, the growth rate of the global auto market has of the new electric vehicles, and has mature conditions for large- gradually slowed down, and the growth rate of the operating scale production, this laid the technical foundation for BYD. And income of China's auto companies has been declining. At the it also made BYD a leader in the new energy field and the global same time, due to the weak competitiveness of China's rechargeable battery industry. Currently, BYD occupies 13% of autonomous vehicles, it has been difficult at the international the global new energy vehicle market share. BYD New Energy market. Under this economic environment, how Chinese auto has established sales networks in more than 240 cities in more companies seize the historic opportunities of the “Belt and than 50 countries and regions, providing green and Road” Initiative and “Going Out” strategy, actively participate environmental solutions for urban public transportation.