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Media Kit 2021/22 The World’s Number-One Men’s Magazine MEDIA KIT 2021/22 WWW.MAXIM.COM.AU TWITTER/MAXIM_AUS FACEBOOK/MAXIMAU INSTAGRAM/MAXIM_AUS YOUTUBE/MAXIMAUSTRALIA The ESSENTIAL, go-to LIFESTYLE GUIDE for today’s YOUNG MEN who want to HAVE IT ALL CELEBRITY EXCLUSIVES AUTOMOTIVE TRAVEL FASHION AND GROOMING ENTERTAINMENT SPORTS A GLOBAL BRAND The Evolution of MAXIM world. In 2020, with international editions MAXIM is the largest men’s magazine in over 25 European and Asian countries WITH OVER NINE brand in the world. First launched as a and an extensive following in the United magazine in the United Kingdom in 1995, States, MAXIM continues to reach guys BILLION MEDIA MAXIM now boasts brand extensions globally and creatively. MAXIM knows IMPRESSIONS in print, online, mobile, broadcast, events, what guys like and MAXIM talks in the social media and more. Since MAXIM same way guys talk to each other. With IN 2021. MAXIM hit its stride in the US in 1998 and men 18-34, we know the way they live, the www.maxim.com launched in 1999, the way they work, the way they think and the HAS THE POWER brand has become a force to be reckoned way they play. MAXIM provides content TO ATTRACT with. MAXIM’s 360° programs and and the appropriate channels for which global franchises such as HOT 100, this content is distributed — all while ATTENTION! Best Stuff of the Year and the MAXIM keeping in mind the needs of the audience Party during Super Bowl weekend are we serve. MAXIM believes the content grand reflections of MAXIM’s growing it serves should always evolve and adapt and long-lasting influence in today’s media to the needs of our audience. Who is the MAXIM Reader? Our Mission We reach reach more than half a million Men today crave information that can Australian men aged 18-34 years old keep up with their increasingly demanding across our platforms including print, and exciting lives. They want to consume digital, social and events. These men content with an irreverent voice that will are alpha males: peer-group leaders who make them laugh and maybe even teach are confident, successful and voracious them something new. In a crowded field, consumers of products and services. Their MAXIM stands out because it’s classy, friends turn to them for advice on which funny, bold, useful, sexy and slick. MAXIM car to buy, who’s the hottest starlet right arms guys with the tools to live a better now and how to manage their portfolios. life and have more fun doing it. MAXIM With a high median household income is a guy’s go-to guide for everything from and a median age of 30, MAXIM readers the coolest new gadgets to the most are wealthy, young, and look to our beautiful women in the world; from sports brand for social cues and entertainment. to the best films, music, events, broadcast, For unparalleled exposure to young men social networking sites and beyond. 18-34, MAXIM is second to none. Magazine Readership: 200,000+ (estimated) MAXIM Distributed at: Supermarkets, Newslink, BP, 7-Eleven and newsagents READERS BY Online and Social Media THE NUMBERS Page Impressions: 1,230,000 ave per month Unique Browsers: 150,000 – 200,000 per month MORE LIKELY TO BE A BIG Average Session Time: Five minutes SPENDER 74.9% Facebook Fans: 225,000+ DO NOT READ ANY Instagram followers: 197k+ OTHER MEN’S LIFESTYLE MAGAZINES 72.4% IF THEY HEAR OF MAXIM AUSTRALIA AMBASSADORS A NEW ALCOHOLIC DRINK THEY SOME OF THE INFLUENCERS WE’VE WORKED WITH TO PROMOTE CLIENTS’ BRANDS WILL TRY IT 83.1% BUY AND WEAR CLOTHES THAT WILL RECIEVE ATTENTION 72.3% WILL BUY A PRODUCT BECAUSE OF Emily Sears Chloe Hurrell Renee Somerfield Laura Lydall THE BRAND % 81.1 SOCIAL MEDIA REACH: SOCIAL MEDIA REACH: SOCIAL MEDIA REACH: SOCIAL MEDIA REACH: 4.7million + 34k + 1.7million + 384k + WILL GO OUT OF MAXIM cover girl, brand 2017 MAXIM Australian MAXIM cover girl, swimwear Australian fitness model, THEIR WAY TO LEARN ambassador and Australian Swimwear Model of the Year designer, brand ambassador brand ambassador and ABOUT NEW model living in Los Angeles and Australian model and Australian model MAXIM cover girl TECHNOLOGY 69% THINK IT’S IMPORTANT TO LOOK FASHIONABLE 72.5% CONSIDER THEMSELVES A LEADER MORE THAN A Daniel Conn Davey Lloyd Nick Cummins Jake Ellis FOLLOWER 86.2% SOCIAL MEDIA REACH: SOCIAL MEDIA REACH: SOCIAL MEDIA REACH: SOCIAL MEDIA REACH: 326k + 59k + 502,000 + 83,000 + *RESULTS ACCORDING TO AN Global Athletic Director, fitness Former cast member of AKA ‘The Honey Badger’, Former cast member of OCTOBER 2016 SURVEY OF model and celebrity The Bachelorette and Australian rugby union player The Bachelorette and 1016 MAXIM READERS personal trainer brand ambassador and brand ambassador brand ambassador Page Rates ($AUD ) Casual 3x (-5%) 6x (-10%) 9x (-15%) 12x (-20%) Full page 8,125 7,72 0 7,310 6,905 6,500 Half page 5,685 5,400 5,115 4,835 4,550 Third-page strip 4,465 4,240 4,020 3,795 3,570 Double-page-spread (DPS)16,250 15,440 14,625 13,815 13,000 Inside front cover DPS 20,250 19,240 18,225 17,215 16,200 Inside back cover 9,125 8,670 8,215 7,755 7,300 Outside back cover 11,500 10,925 10,350 9,775 9,200 Loose inserts $130-$400/1000 (depending on pg qty) / 8 pg poster $25,000 Above prices exclude GST Specifications (mm) Trim (H x W) Bleed (H x W) Text (H x W) Full page 275x210 285x220 255 x190 Double-page-spread (DPS) 275x420 285x430 255x400 Half-page vertical 275x105 285x115 255x85 Half-page horizontal 137x210 147x220 117x190 Third-page vertical 275x70 285x80 255x50 All material to be supplied as high resolution PDF to [email protected] or via Quickcut Online Rates Production Per Week Homepage takeovers 1,500 if required 7,900 Banners/M-Recs Negotiated with magazine packages Deadlines Issue Booking Material On sale Issue Booking Material On sale (Tues) (Thurs) (Thurs) (Tues) (Thurs) (Thurs) Mar 21 4-Feb 4-Feb 18-Feb Dec 21 4-Nov 4-Nov 18-Nov Apr 21 4-Mar 4-Mar 18-Mar Jan 22 2-Dec 2-Dec 16-Dec May 21 8-Apr 8-Apr 22-Apr Feb 22 6-Jan 6-Jan 20-Jan Jun 21 2-May 2-May 16-May Mar 22 3-Feb 3-Feb 17-Feb Jul 21 6-Jun 6-Jun 20-Jun Apr 22 3-Mar 3-Mar 17-Mar Aug 21 3-Jul 3-Jul 17-Jul May 22 7-Apr 7-Apr 21-Apr Sep 21 8-Aug 8-Aug 22-Aug Jun 22 5-May 5-May 19-May Oct 21 2-Sep 2-Sep 16-Sep Jul 22 2-Jun 2-Jun 16-Jun Nov 21 7-Oct 7-Oct 21-Oct Aug 22 7-Jul 7-Jul 21-Jul Contact Drew Haywood, Senior Sales Consultant Mobile: 0425 259 643 The name “MAXIM” and the logo thereof are registered trademarks of MAXIM Inc., which trademarks have been Email: [email protected] licensed in Australia to Nuclear Media..
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