MEDIA KIT 2019 SPORTS+TRAVEL INTRODUCTION
SPORTS + TRAVEL MAGAZINE IS... SPORTS+TRAVEL Sports+Travel Magazine (S+T) caters to individuals who seek adventure and outdoor sports Bi-monthly magazine for the active and adventurous when they travel throughout Asia Pacific and beyond. S+T is a free media that reaches out to thousands of readers who seek unique travel experiences that have a touch of adventure, thrill, Distributed to over 1,000 locations in Singapore and a bit of the unexpected. such as Airline Lounges, Commercial Gyms, Golf & Country Clubs, Luxury & Boutique Hotels, and more...
Print run of 15,000 copies OUR ARTICLES ISSUES/FREQUENCY www.sportsandtravel.com.sg At Sports + Travel, our stories are all real-life experiences from thrill-seekers, adventurers, hedonists JAN / FEB MAR / APR MAY / JUN and trekkers. We cover a wide array of adventure travel experiences from across the world. Our writers take JUL / AUG SEPT / OCT NOV / DEC part in the adventure and pen compelling stories bent on inspiring others.
READERSHIP PROFILE MEDIA INFORMATION Our readers are a mix of local and expatriates living Published bi-monthly since 2005 in Singapore and who enjoy travelling, adventures, Printing 15,000 copies per issue vacations, sports and outdoor activities. Our core Distributed to over 1,000 locations nationwide readers are business executives and professionals Reach of 110,000+ readers per issue working within the Central Business District. FOOTPRINT Sports + Travel is printed on environmentally-friendly 77% Local 100% recyclable wood-free paper in a conscious effort to reduce the impact of carbon emissions. 23% International INCREASING AWARENESS Sports + Travel regularly partners with highly-targeted adventure-sports and adventure-travel related events.
51% 46% 93,000 - 120,000+ Men Women Readers 2/8 SPORTS+TRAVEL The Singapore Island Country Club (Island) DISTRIBUTION UFIT Clinic (Raffles Quay) UFIT Clinic (Orchard Central) CENTRAL UFIT Crossfit (Hoe Chiang Road) UFIT Crossfit (Turf Club Road) + / SOUTH UOB Privilege WEBARRE Clarke Quay 1,000 LOCATIONS Adventure 21 WEBARRE Dhoby Ghaut American Club Library WEBARRE Tanjong Pagar These are some of the places we can be found at. To Ann Siang House access all locations, scan the QR Code beside. If you Antoinette (Mandarin Gallery) Anytime Fitness (Bukit Timah) are a retailer and want to be part of our distribution Anytime Fitness (Valley Point) Boarding Gate (Paragon) network, email us NOW! DBS Treasures Centre (MBFC) DBS Treasures Centre (Raffles Place) EAST F45 Holland Village F45 Orchard Anytime Fitness (Kallang Wave Mall) F45 River Valley Anytime Fitness (Marine Parade) Fitness First (One Raffles Quay) Anytime Fitness (Kinex) Fitness First (SingPost Centre) Anytime Fitness (Tampines East) Huggs (AXA Building) Aranda Country Club International Medical Clinic Art of Yoga James Cook University Athlete’s Lab Kith Cafe (Cairnhill) Burp Kitchen & Bar (Bedok) Kith Cafe (Millennia Walk) Burp Kitchen & Bar (Tanjong Katong) Kith Cafe (Watermark @ Robertson Quay) BXG Boxing & Fitness Marriott Cafe Changi Sailing Club MDIS Chinese Swimming Club Oakwood Premier OUE Singapore Civil Service Club Changi Old Habits DBS Treasures Centre (Parkway Parade) ONE°15 Marina Sentosa Cove Fitness First (Tampines Central) One Farrer Hotel Fitness First (UE Biz Hub) NORTH WEST Outdoor Life (Velocity @ Novena) Kate Porter Yoga Anytime Fitness (Ang Mo Kio) Anytime Fitness (Bukit Panjang) Outdoor Life (Plaza Singapura) Laguna National Anytime Fitness (Greenwich) Anytime Fitness (Jurong Gateway) Pacific Healthcare Specialist Centre Little Island Brewing Co Anytime Fitness (Punggol Oasis) Arena Country Club Park Regis Singapore National Library Board Anytime Fitness (Wisteria) Cali @Rochester Pure Fitness (Ngee Ann City Podium Block) National Service Resort & Country Club Anytime Fitness (Yishun Northpoint City) Fitness First (Connexis) Pure Yoga (Ngee Ann City Towers) (Changi) Oompf Fitness Fitness First (AMK Hub) Fitness First (Mapletree Business City) Pure Yoga (Chevron House) Singapore Swimming Club Gearaholic Fitness First (The Metropolis) Pure Yoga (Asia Square Tower 2) Singapore University of Technology and Marina Country Club INSEAD Raffles Towns Club Design Tanah Merah Country Club Garden National Service Resort & Country Club (Kranji) Ministry of Adventure Serangoon Gardens Country Club Course Tanah Merah Country Club (Tampines) Orchid County Club NUH Rehabilitation Centre Sports Centre The Coastal Settlement SAFRA Yishun SAFRA Jurong Science Library Swiss Club Singapore Changi Airport Singapore Seager Inc SAFRA Mt Faber Tanglin Club T1: Seletar Country Club Singapore Yacht Club Temasek Club British Airways Lounge (Transit) Sembawang Country Club Sony Electronics (Asia Pacific) Pte Ltd The Loft Gym dnata Lounge (Transit) Sync Cycle Indoor Cycling The Lawn (Nanos) The Moving Body (Robertson Walk) Emirates Lounge (Transit) TLM Medical Brace UFIT (Galaxis Building) The Moving Body (Guthrie House) Plaza Premium Lounge (Transit) Tresbella Asia Pte Ltd UFIT Clinic (Galaxis Building) The Planet Traveller (Paragon) Qantas Singapore Lounge (Transit) University Scholars Club The Planet Traveller (Marina Square) T2: Warren Golf & Country Club The Singapore Island Country Club (Bukit) Ambassador Transit Lounge T2 (Transit) 3/8 SPORTS+TRAVEL SUPPLEMENT EDITIONS
SWITZERLAND At SPORTS+TRAVEL, we love adventures and so do our readers. However, there will be times when you just can’t get enough of a SPECIAL (INSERT) certain destination, activity or sport — this is where “supplements” for the magazine come into play. These customised periodicals Client: Switzerland Tourism usually feature special write-ups focusing on a specific theme, so Goal: Promote cycling tours in Switzerland our readers can zoom in to discover prime recommendations, Format: 6-page, A4 insert detailed itineraries, insider tips and informative stories to gather When: Sports + Travel issue 81 (May/Jun 2018) some inspiration for their next grand adventure. We love working Where: Singapore with like-minded adventurers to provide quality content for our Extra: Printed 500 extra copies readers. From taking a rail journey across Europe and island hopping in Seychelles, to going on self-drives in Australia and conquering bike races in Taiwan, you can count on our carefully curated supplements to ignite the adventurous spark in you.
INDIA SPECIAL (INSERT) Client: Incredible India Goal: Promote wildlife and culture in India Format: 16-page, A4 insert When: Sports + Travel issue 48 (Nov/Dec 2012) Where: Singapore Extra: 1,000 extra copies
4/8 SPORTS+TRAVEL SPORTS + TRAVEL FILMS
SPORTS + TRAVEL FILMS
In addition to our bi-monthly magazine, Sports + Travel also produces commissioned destination videos and documentaries for our clients. 10 DAYS TRIBAL TOURISM IN RWANDA IN TAIWAN Client: Rwandan Government Client: Taiwan Tourism Bureau Goal: Promote tourism to Rwanda Goal: Promote Taiwan’s unique aboriginal Format: 22-minute documentary tourism Feature: On regional TV, social media, etc. Format: 1-minute commercial When: 2015 Feature: On regional TV, social media, etc. Extra: Film-Student contest recruited 1,000+ When: 2017 videographers with the top 2 winning the commission to shoot the video
MACAO MARATHON Client: Macao Government Tourism Office Goal: Promote Macao Marathon + History/Culture Format: 1-minute commercial Feature: On regional TV, social media, etc. When: 2016
5/8 SPORTS+TRAVEL SOCIAL MEDIA
ABOUT OUR WHO READS SPORTS+TRAVEL ONLINE? FOLLOWERS
• Social Platforms include Facebook, Instagram • Unique visitor: Averages 39,000 - 42,500/month and Blog • Page views (avg.) per month: 128,000 - 140,000 • Daily page views per visitor: 3.3/visitor • 82% are PMEBs, DINKS, Working Professionals Average daily time on site: 3:15/visitor • 11% are C-Suites, Entrepreneurs, etc. • 4% are retired, home-makers, etc. • Bounce rate: <28% • 3% Others (eg. university students, etc.)
• Number of followers on Instagram and Facebook combined 4% Retired, home-makers, etc
13,000+ 11% FOLLOWERS C-Suites, Entrepreneurs, etc
82% 3% • Demographic Age 18 - 65, Expats, Middle-Class PMEBs, DINKS, Others - university and Upper-Class, Sporty and Adventurous Working Professionals students, etc
Page views of Sports+Travel
6/8 SPORTS+TRAVEL ADVERTISERS | CLIENT REFERENCE
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