TOMMY HILFIGER SPONSORS EXHIBITIONISM – THE ROLLING STONES’ FIRST INTERNATIONAL EXHIBITION

As the official apparel sponsor of the band’s first-ever exhibition, Tommy Hilfiger will launch a capsule collection under the rock-and-roll-inspired ‘Hilfiger Denim’ label that includes iconic imagery from The Rolling Stones.

AMSTERDAM, THE NETHERLANDS (March 2016) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to be the official apparel sponsor for EXHIBITIONISM – The Rolling Stones’ first international exhibition. Premiering at the Saatchi Gallery in London on April 5, 2016, the exhibition will run until September 4 before heading on a global tour over the next four years. As the exhibit’s official apparel sponsor, Tommy Hilfiger has designed a limited-edition Hilfiger Denim capsule collection of graphic t-shirts and custom jackets adorned with Rolling Stones imagery and the band’s iconic tongue logo – the most globally-recognized music logo in the world. The capsule collection will launch on tommy.com in Europe and at the Tommy Hilfiger London flagship store on Regent Street, and roll out to tommy.com sites globally and additional Tommy Hilfiger stores worldwide as the exhibit travels to new cities.

“The Rolling Stones were one of the first bands I fell in love with as a kid, and their music has remained a huge source of inspiration for me,” said Tommy Hilfiger. “I’m honored that the Stones have grown to become longtime friends and we have had some amazing collaborations together, including our sponsorship of their ‘No Security’ tour in 1999. EXHIBITIONISM is an incredible retrospective of their amazing work and resounding impact on music worldwide. Throughout my career, I’ve always looked for ways to blend fashion and music and our sponsorship of EXHIBITIONISM is another incredible opportunity to fuse these two worlds.”

The Rolling Stones said: “Curating this exhibition has reminded us of what an incredible journey we’ve had, and we are looking forward to the opening in London. We’re appreciative of Tommy Hilfiger’s ongoing support.”

The limited-edition Hilfiger Denim capsule collection features five t-shirts for men and five for women, with graphics ranging from the gorilla on the “GRRR!” greatest hits album cover to the band’s iconic tongue logo rendered in a UK flag motif and a Pop Art-inspired montage. The capsule collection will also feature men’s and women’s jackets, including leather jackets with hand-painted Rolling Stones imagery emblazoned on the back; distressed and bleached denim jackets with vintage Stones artwork; satin bombers with embroidered tongue logos; and utility jackets with customized Stones patches and prints. The women’s offering will also include cut-off distressed denim shorts with badges.

EXHIBITIONISM explores the musical heritage that took the Rolling Stones from a London blues band in the early 1960s to a global cultural phenomenon. It features over 500 rare and original Rolling Stones’ artifacts, ranging from never-before-seen dressing room paraphernalia to instruments, iconic costumes, poster and album artwork, personal diaries, rare audio tracks and unique video footage. A comprehensive insight into the band’s 50-year history, the exhibit is divided into nine galleries to offer an immersive, multi-media experience with striking cinematic and interactive technologies.

Hilfiger has a longstanding affinity for music, which has remained a never-ending source of inspiration throughout his 30-plus-year career and developed into a strong connection between his brand and the music industry. As a teenager in the 1960s, Hilfiger fell in love with music and the styles worn by rock stars, though the clothes weren’t available to buy in his small hometown. He opened his first clothing store, People’s Place, with the vision to bring must-have rock star styles to his friends; the experienced led to him to pursue a career in fashion.

In the 1990s, Hilfiger was one of the first designers to blend fashion and celebrity, and he became a pioneer in the industry by sponsoring tours for the likes of Sheryl Crowe, Britney Spears, Jewel and Lenny Kravitz, as well as featuring musicians such David Bowie and Beyoncé in his advertising campaigns. Tommy Hilfiger was the sponsor of the Rolling Stones’ acclaimed “No Security” tour in 1999, which was then the band’s first arena tour in decades.

Throughout the duration of the EXHIBITIONISM tour, Tommy Hilfiger will conduct competitions on its social media sites for consumers to win exhibition tickets.

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About Tommy Hilfiger With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high- quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

About PVH Corp. With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands. *The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.