Washington Journal of Law, Technology & Arts Volume 12 | Issue 4 Article 4 4-1-2017 Taking Care of Article 6bisness: How Belmora LLC v. Bayer Consumer Care AG Made the Well-Known Mark Doctrine Inevitable in the U.S. Gwen Wei Follow this and additional works at: https://digitalcommons.law.uw.edu/wjlta Part of the Intellectual Property Law Commons Recommended Citation Gwen Wei, Taking Care of Article 6bisness: How Belmora LLC v. Bayer Consumer Care AG Made the Well-Known Mark Doctrine Inevitable in the U.S., 12 Wash. J. L. Tech. & Arts 501 (2017). Available at: https://digitalcommons.law.uw.edu/wjlta/vol12/iss4/4 This Article is brought to you for free and open access by the Law Reviews and Journals at UW Law Digital Commons. It has been accepted for inclusion in Washington Journal of Law, Technology & Arts by an authorized editor of UW Law Digital Commons. For more information, please contact
[email protected]. Wei: Taking Care of Article 6<i>bis</i>ness: How <i>Belmora LLC v. Bay WASHINGTON JOURNAL OF LAW, TECHNOLOGY & ARTS VOLUME 12, ISSUE 4 SPRING 2017 TAKING CARE OF ARTICLE 6BISNESS: HOW BELMORA LLC V. BAYER CONSUMER CARE AG MADE THE WELL-KNOWN MARK DOCTRINE INEVITABLE IN THE U.S. Gwen Wei* © Gwen Wei CITE AS: 12 WASH. J.L. TECH. & ARTS 501 (2017) http://digital.law.washington.edu/dspace-law/handle/1773.1/1793 ABSTRACT In Belmora LLC v. Bayer Consumer Care AG, the Fourth Circuit held that a foreign company with no U.S. federal trademark registration for "FLANAX" could nevertheless demand cancellation of its competitor's U.S.